[HN Gopher] USA Today is getting a paywall. Who's the audience f...
       ___________________________________________________________________
        
       USA Today is getting a paywall. Who's the audience for it?
        
       Author : x14km2d
       Score  : 97 points
       Date   : 2021-07-11 15:12 UTC (7 hours ago)
        
 (HTM) web link (www.niemanlab.org)
 (TXT) w3m dump (www.niemanlab.org)
        
       | t0mmyb0y wrote:
       | "USA Today's digital subscription offering seems likely, in its
       | current form at least, to fall between those two stools."
       | 
       | Yeah, the 2 stools nobody flushed yet.
        
       | bjourne wrote:
       | It seems like more right-leaning sites have it easier to remain
       | funded by advertisements while the more left-leaning sites, which
       | I believe includes USA Today, more often than not have to go for
       | subscriptions. And since most people are cheapskates and not
       | willing to pay for news, left-wing voices are heard by fewer and
       | fewer.
        
         | abz10 wrote:
         | One of the ironies in banning right wing voices from popular
         | platforms is that you teach their audiences that they have to
         | more proactive in supporting their content.
        
         | AtlasBarfed wrote:
         | USA Today is left-wing? I thought it was a free reading rag for
         | traveling businessmen at the hotel breakfast buffet.
        
           | bjourne wrote:
           | Almost everything is right-wing in the US. The left-wing of
           | the right-wing may be a more appropriate description of USA
           | Today.
        
             | will4274 wrote:
             | > Almost everything is right-wing in the US.
             | 
             | Compared to what?
             | 
             | Compared to a dozen or so of the most liberal countries in
             | the world, all of which are located in Europe - fair
             | enough.
             | 
             | Compared to the world as a whole today, including Asia and
             | Africa? Almost everything in America is left wing,
             | including the republican party and USA today.
             | 
             | Compared to virtually any government anywhere prior to
             | 1800? Again, almost everything in America is left wing,
             | including the republican party and USA today.
        
               | bjourne wrote:
               | > Compared to the world as a whole today, including Asia
               | and Africa? Almost everything in America is left wing,
               | including the republican party and USA today.
               | 
               | That is just not true. For example, Rwanda, Burkina Faso,
               | Iran, and Sri Lanka has universal health care - the
               | United States does not.
        
           | AJ007 wrote:
           | Is it still written at a grade school reading level? It was
           | kind of like news for dummies but a step above watching it on
           | TV.
        
           | slumdev wrote:
           | It's like the WSJ, except for people who don't like big
           | words.
        
         | rc_mob wrote:
         | USA today favors those with money and power. It does not
         | accurately tell stories from the point of view of the poor.
        
       | CubsFan1060 wrote:
       | I think it's fascinating how many people want:
       | 
       | - Current, high quality news sources
       | 
       | - For free
       | 
       | - With no ads
       | 
       | Lots of people say the content isn't worth paying for, but see
       | enough value to want to consume it.
        
         | tedunangst wrote:
         | Also don't want anyone else to pay for it, or link to it, or
         | talk about it.
        
         | tyingq wrote:
         | I'd just be happy if Google didn't index paid content, and if
         | sites like HN wouldn't link to it. Posting links to paid sites
         | is, to me, silly, because chances are that link is effectively
         | dead to the person that follows it.
         | 
         | The odds of a random reader (whether from Google SERPS or HN or
         | similar) having a subscription are very low. I don't personally
         | know anyone that has a subscription to the top 10 paid sites,
         | and there's quite a few more than 10.
         | 
         | Google used to call the practice "cloaking", and would de-index
         | you if you presented content to its crawler that didn't match
         | what it provided to a visitor.
         | https://developers.google.com/search/docs/advanced/guideline...
        
           | s1artibartfast wrote:
           | I think there is a huge opportunity for innovation in search
           | functionality that gives users control over the types of
           | content they see. Imagine being able to toggle on and off
           | paid sites, news results, or other types of results. It could
           | be like Google Scholar or Google patents but for other
           | interests: blogs, companies, adult content, ect
        
             | [deleted]
        
             | throwawayboise wrote:
             | I would pay for a search engine that never showed me
             | results from a set of domains that I could select. There
             | are so many mainstream media sites that I would never read
             | but they bury the interesting content.
             | 
             | I.e. "never show me NYT, Amazon, Pinterest, or any site
             | that is a scrape of StackOverflow or Wikipedia"
        
               | s1artibartfast wrote:
               | Perhaps cynically, I wonder if search engine incentives
               | have moved from helping users find the what they want as
               | fast as possible while serving adds along the way to
               | maximizing the number of modified searches to serve more
               | adds
        
               | s1artibartfast wrote:
               | On second thought, I wonder if there are browser
               | extensions to append these modifiers to Google search
        
               | sj4nz wrote:
               | https://chrome.google.com/webstore/detail/ublacklist/pncf
               | bmi... is one that I have found useful.
        
             | tyingq wrote:
             | I imagine Google will eventually have to go there. If more
             | publications move to paywalls, and the search results are
             | almost all paywalled, surely Google would have to do
             | something?
        
           | aardvarkr wrote:
           | Just because you don't subscribe to the time doesn't mean
           | other people don't and therefore shouldn't get to talk about
           | some of their incredible investigations, or discuss a crazy
           | business story in the journal. You and your friends are not
           | the only consumers in the world.
        
             | tyingq wrote:
             | I suppose that works if you and all your friends have an
             | identical list of subscriptions.
             | 
             | It only works on HN because we use things like archive.is
             | or browser extensions to go around it. If it weren't
             | possible to work around it, it would die off pretty quickly
             | as a discussion.
        
               | tzs wrote:
               | > It only works on HN because we use things like
               | archive.is or browser extensions to go around it. If it
               | weren't possible to work around it, it would die off
               | pretty quickly as a discussion.
               | 
               | Some of the most interesting and informative things I've
               | read on HN were comments on articles I did not read. I
               | almost always read the comments before reading the
               | article, and a significant fraction of the time I don't
               | even try to read the article after seeing the comments.
        
             | slezyr wrote:
             | > You and your friends are not the only consumers in the
             | world.
             | 
             | I can use this argument against you.
             | 
             | Not sure why would users around the world pay for US
             | newspapers.
        
               | JumpCrisscross wrote:
               | > _Not sure why would users around the world pay for US
               | newspapers_
               | 
               | They do because it's relevant to them.
        
           | tzs wrote:
           | When I'm searching on Google it is because I am looking for
           | information on some topic. Sometimes it is just idle
           | curiosity, but sometimes it is because I have some actual
           | need for the information to solve some real problem where the
           | information will save me time or money.
           | 
           | I don't see how it would help me if Google failed to show me
           | information relevant to my problem just because it is paid
           | information.
        
         | nine_k wrote:
         | FTFY: with no _obnoxious_ ads.
         | 
         | Also, if there were an easy way to pay for just the article,
         | say, 10C/, most people won't mind. But wherever it exists, it's
         | not easy, and generally the big players are not interested in
         | implementing it, even if it were technically trivial (it's
         | not), because they prefer a smaller but captive audience which
         | pays more ( _and_ watches ads).
        
         | tshaddox wrote:
         | > Lots of people say the content isn't worth paying for, but
         | see enough value to want to consume it.
         | 
         | There's nothing fascinating about that. I'd love to drive a
         | very expensive car too, but I don't want to (can't!) pay for
         | it. This is basically just the law of demand.
        
         | omega3 wrote:
         | The problem right now is that outside of select few
         | publications you're expected to pay for a low quality content.
        
           | dredmorbius wrote:
           | You're missing the other case.
           | 
           | Free content is provided not for informational value but for
           | propaganda purposes.
           | 
           | https://prospect.org/health/juul-taking-academic-
           | corruption-... (HN discussion:
           | https://news.ycombinator.com/item?id=27769978)
           | 
           | And paid-up services _still_ include ads. (Which have higher
           | advertiser value simply because the audience is known _and_
           | sufficiently affluent to pay for content.)
        
           | CubsFan1060 wrote:
           | I actually agree.
           | 
           | But I think the answer then is simply not paying for it, and
           | not consuming it. Which is the interesting part to me. It's
           | low quality, but people still want to read it for free.
        
             | Zababa wrote:
             | To be fair they usually invest some time, energy and/or
             | money into making sure that you want to read it. I don't
             | want to pay for most news, but often I'm baited by an
             | appealing headline. I'm not above being baited and fear of
             | missing out, and they are exploiting this.
             | 
             | If I'm preparing food in my house and people want a part of
             | it, it would be weird to me. But if after preparing my food
             | I use a complex system of fans to blow a delicious odor
             | over my neighbours while having a beautiful table set up
             | visible through my windows, and do this every single day, I
             | can understand that they can't stay indifferent to the
             | situation.
        
           | shusaku wrote:
           | Or you pay but you still are bombarded by tracking.
        
           | tsian2 wrote:
           | I think more people might part with their cash if they could
           | fund the topics/proposals they were interested in. Something
           | more like Gofundme and Twitch where people feel like they're
           | directly paying for something to happen.
        
             | snegu wrote:
             | That's really the idea behind Substack. You can subscribe
             | to the journalists who investigate the issues you are
             | interested in.
        
         | rc_mob wrote:
         | USA today is not quality
        
         | burlesona wrote:
         | There was a moment in the 90s where a lot of good news media
         | met the criteria you list. I think that anchored us on
         | unrealistic cultural expectations.
        
           | crocodiletears wrote:
           | I'm not so sure that golden age ever really existed. It was
           | the height of the mass media, and because of this objectivity
           | and the consensus were interchangeable, and no one was held
           | much to account for their inability to comport with reality.
           | 
           | The internet gave the layman all the tools they needed to do
           | their own followup on what they were told, and to access new
           | perspectives about it. That's when cracks started appearing.
        
         | nhffdhnb wrote:
         | Yes, well, what exists is a lot of trash for free and a few
         | publications that charge way more than the value they actually
         | offer and in some cases partake in the sleaziest tactics to
         | keep you paying once you signed up.
         | 
         | If Reason can send out a physical magazine for $20/yr some of
         | these other news outlets can figure out how to trim some fat
         | and offer a competitive rate.
        
           | dredmorbius wrote:
           | _Reason_ is propaganda and is subsidised as such.
        
         | chrisseaton wrote:
         | We manage to do this in the UK - it's subsidised by TV watchers
         | but if you don't do that you don't need to pay a penny.
        
         | teeray wrote:
         | It's not "with no ads," really. It's become that because ads
         | are so intrusive now. Static ads, stitched into the page at the
         | edge, with zero tracking would be acceptable by many. Those
         | kind of ads have been around in print newspapers for decades.
         | Ad blocking is in response to poor user experience in the same
         | way that piracy was in response to the poor experience of
         | physically buying a CD that had just one track you wanted.
        
           | eugeniub wrote:
           | Sure, but if there was such a thing as adblock for the
           | physical world, able to get rid of freeway billboards, USA
           | Today's "hybrid babies" front page
           | (https://www.snopes.com/fact-check/usatoday-hybrid-babies-
           | ad-...), etc, it would be extremely popular.
        
           | city41 wrote:
           | I think the physical limitations of paper ended up causing a
           | finite supply of ad space, allowing price of ads to settle.
           | On the internet, there's basically infinite ad space. You can
           | just make your readers keep scrolling, or chop the article
           | into an arbitrary number of pages. With so much potential ad
           | space, someone will budge a little and allow a few more ads
           | to get a bit more revenue, and after everyone does that it
           | snowballs into what we have today.
        
             | hakfoo wrote:
             | I suspect a lot of it comes from the inversion of the ad
             | marketplace.
             | 
             | In the pre-internet era, the media property was the centre
             | of the ad universe. You'd call up your local paper to put
             | in an ad, and they'd have control over presentation and
             | pricing, and keep all the revenue. Standards were upheld,
             | and the papers did well.
             | 
             | Now, they're farming out boxes on heir page to middlemen
             | networks. They have little or no control over what ends up
             | there, and they're getting a fraction of the revenue.
             | What's worse, their content, being wide in scope and often
             | full of brand-unfriendly news, isn't hugely friendly to
             | algorithmic targeting paths. The only way to try to stay
             | above water is to run more and more aggressively obnoxious
             | ads.
        
             | handrous wrote:
             | I have similar feelings about kanban boards and other team-
             | task-trackers. Physical forms are better, because it gets
             | very hard to deal with them when they're too full or
             | overflowing.
        
             | loosetypes wrote:
             | I'm increasingly convinced the endgame here is advertisers
             | hiding content within the ads themselves via steganography.
        
           | AtlasBarfed wrote:
           | I agree, the "with no ads" really paints consumers as only
           | being cheap and ignorant. It is almost victim blaming.
           | 
           | "Intrusive" doesn't being to describe the modern ad tracking
           | infrastructure, data collection (and attendant leak
           | vulnerabilities), and exploitation.
           | 
           | The pop up ad, autoplay video/audio, and epilepsy-triggering
           | flash ads are just the beginning of the predatory nature of
           | this that has been deeply entrenched as the biggest companies
           | that effectively make up the modern consumer web rely on this
           | for their massive revenues.
           | 
           | It is orwellian in every sense of the word, not just
           | dangerous for individuals in a data privacy and identity
           | theft perspective, and dangerous at the civilization/society
           | level in that it is a direct threat to a free, liberal, and
           | democratic world.
           | 
           | Advertising was already a dangerous psychological influence
           | back in the era of print ads. Now that we are essentially
           | entering the first cybernetic era with our online personas
           | and screen time, it is directly manipulating personality,
           | mental stability, opinion, and belief.
        
             | CubsFan1060 wrote:
             | I think calling yourself the victim here is ridiculous.
             | It's a product. You can accept their deal, or not. There's
             | no victims here.
             | 
             | You know how you avoid all those ads? You avoid their site.
        
               | pixl97 wrote:
               | Well, there is the 3rd option...
               | 
               | Steal their content and publish it elsewhere, such as in
               | posts on Reddit or HN.
               | 
               | Trying to paint anything black or white will just lead to
               | a model that doesn't represent reality and what people
               | are going to do.
        
               | CubsFan1060 wrote:
               | Agreed, and sorry, I wasn't trying to do that. However,
               | in that scenario, I'd claim the news site is the actual
               | victim.
        
             | chucksmash wrote:
             | Good lord.
             | 
             | It's nonsensical to equate being shown an ad (even in this
             | third party tracking day and age) with victimhood.
             | 
             | Histrionics aren't the answer.
        
               | AtlasBarfed wrote:
               | I'm saying accusing consumers of complaining about being
               | "shown" ads as cheap and unreasonable is blaming the
               | victim.
               | 
               | It's not "showing" an ad. It's a popup ad, with a
               | tracking cookie, with a stored identity and list of urls
               | tracked over years, tied and shared to a dozen databases,
               | probably shared with governments (willingly or
               | otherwise).
               | 
               | I get a huge percentage of people on HN work for FAANG
               | and are a part of this meat grinder, so go ahead and
               | downvote. But blaming a consumer for not wanting to be
               | tracked and characterizing it as them being cheap is
               | shifting blame to the consumer. Which is victim blaming.
        
           | weare138 wrote:
           | I agree. I use an ad-blocker for privacy and because many
           | news sites are almost unreadable without them now. Instead of
           | addressing the core issues with online advertising the
           | industry just doubled down and made ads more intrusive and
           | distracting to the point it's literally driving away
           | consumers. If people can't read the content on your site
           | without having to jump through hoops or feel the privacy
           | trade-off isn't worth it, they're just not going to use your
           | site anymore.
        
             | CubsFan1060 wrote:
             | And that is exactly what should happen. But I don't see
             | people stopping going to these sites. They simply find ways
             | around whatever monetization the paper is trying (archive,
             | ad block, etc...).
        
           | tomjen3 wrote:
           | Those are certainly better, but I would still block them,
           | because they are ultimately still ads that interfere with my
           | focus.
           | 
           | So how do I expect the content creators to make money? I
           | assume there are some people who are watching their ads.
        
           | CubsFan1060 wrote:
           | Maybe where I personally land is that someone who produces
           | content has the right to sell it however they like. The deal
           | we can all make is that you can pay the price for the product
           | and consumer it, or not.
           | 
           | In the digital age, there are a lot of people who decide that
           | we get to price the content however we want. We decide that
           | because they are trying to use terrible ads to make money,
           | that we can just go around that and take their content for
           | free.
           | 
           | That doesn't fly real well with physical products (This loaf
           | of bread is priced at $1, but I only want to pay $0.50, so
           | I'll just give them $0.50 and take it), but seems to be
           | accepted with products that have infinite free
           | reproducibility.
        
             | technothrasher wrote:
             | The analogy is more like they are out on the public road
             | giving away free loaves of bread along with ad flyers. I
             | take the bread and refuse the flyer.
             | 
             | They can put themselves behind a fence, without letting
             | anybody in who doesn't take their flyer. That's fine, I'll
             | just skip their bread. They can charge for their bread.
             | That's fine, I'll just skip their bread. No hard feelings
             | on my end, it's all fair. But what they cannot reasonably
             | do is give away free bread and then complain that I won't
             | take their ad flyers.
        
               | Angostura wrote:
               | Aren't you going to get rather hungry?
        
               | bialpio wrote:
               | Not if there's another stall handing out slightly
               | different bread but without the flyer. There's a lot of
               | content available for free, depending on your goal
               | there's always something descent to read.
        
               | TchoBeer wrote:
               | Is that really what you want? News being locked behind
               | increasingly strict locks?
        
           | 2OEH8eoCRo0 wrote:
           | Buy a print newspaper then.
        
         | notsureaboutpg wrote:
         | I don't mind ads. I mind being tracked as I browse the web and
         | this being called "advertising".
         | 
         | Static images as ads would work, wouldn't be blocked by ad
         | blockers, and would be effective as ads.
        
         | Red_Leaves_Flyy wrote:
         | I want to support a lot of different journalists and publishers
         | but giving 100 journalists $0.5/month each on patreon is
         | impractical and cumbersome. Just like subscribing to a dozen
         | high quality publications would run more per month than my car
         | payment.
        
         | mindslight wrote:
         | Why not? That's close to how things were 20 years ago. When you
         | searched any topic, there would usually be a quality hit within
         | the first page of results of someone with vast technical
         | experience writing up their knowledge as a hobby, as plain text
         | or basic HTML. You needed the skill to discern whether the
         | person knew what the hell they were talking about and what was
         | their own bias, but after that you had access to a pretty great
         | stream of information.
         | 
         | The influx of money-incentivized noise swamped that out, and
         | now we're left with a continuum from aggregator sites (eg
         | stackoverflow, forums, etc) to just straight up webspam. I'm
         | not saying there is an easy way to get back to where we were,
         | but there is a standard to compare to where all of those
         | qualities existed together.
         | 
         | In the present, why would I believe that a news site which
         | demands payment would be any higher quality than the ones who
         | do not? The basic business dynamic is to market to gain a sale,
         | and then deliver the minimal cost product that doesn't violate
         | the expectations.
         | 
         | Ultimately it goes back to the fragmenting of authority. You
         | used to be able to trust the NYT or whatever because it was all
         | you knew, everyone else trusted them, and therefore there was
         | little reason to break that lock step, even when they did end
         | up misleading you. But with the modern plethora of voices,
         | there are more opinions to choose from and we can easily see
         | when "authorities" ended up misleading us. If you want quality
         | news sources, this lack of authoritativeness/trustworthiness is
         | the genie you need to put back in the bottle, not simply
         | funding.
        
         | Spooky23 wrote:
         | I think paper newspaper ads are great. Hell I used to buy
         | papers at the newsstand in my building or gas station _for_
         | ads.
         | 
         | The problem with my local Hearst paper's online presence is
         | that there are literally hundreds of irrelevant ads, pop-up
         | videos, 40+ trackers, tabloola or something similar and other
         | junk.
         | 
         | That stuff doesn't go away when you pay.
         | 
         | I'm no expert on the metrics here, but since the economics of
         | the online ad market are so awful, and the ads are mostly shit,
         | I don't understand why the paper can't sell ads online like
         | they do in print.
        
         | TX0098812 wrote:
         | It's mostly about entertainment.
        
         | ferdowsi wrote:
         | To me it's a similar dynamic to the treatment of open source
         | developers. Journalism and open source software are (now)
         | crucial products for the operation of a functioning society but
         | the biggest consumers have no desire to pay for it.
        
         | everfree wrote:
         | I read about 2 articles per month from each of 5 news sites.
         | Each site wants me to pay a $10/mo subscription. I'm not paying
         | $50/mo for 10 articles. They need to figure out a way to fix
         | their pricing model as a group.
        
         | heisenbit wrote:
         | I'm willing to pay but I'm not so happy about funding editorial
         | and brand value over and above their fair share compared with
         | reporting. I resent getting locked into a bundle that I have
         | little control about and that despite funding it I will be sold
         | as a product to advertisers (or messages brought to you by a
         | strong but silent editorial hand).
        
         | tengbretson wrote:
         | Well now USA today delivers on 0/3 of those.
        
         | axaxs wrote:
         | I never minded ads, until ads started being abusive. Malware,
         | screen takeovers, redirects, etc.
         | 
         | If they'd fix the ad problem this could work. I'm surprised ad
         | supported sites haven't demanded better.
        
           | blooalien wrote:
           | Exactly! Not only ad supported sites, but _advertisers
           | themselves_ should be speaking out and fighting back against
           | the _abusive_ advertisers that created a _need_ for
           | adblockers in the first place, too! _They_ did _massive_ harm
           | to their own industry. Instead of helping to _fix_ the
           | problem and calling out those who _caused_ it, the war is
           | turned against the very consumers they 're trying to reach
           | with their advertising.
        
         | fullshark wrote:
         | Most people say they want this, but they really just want
         | headlines, and occasional in depth reporting on some long tail
         | interest of theirs. Social media / message boards serve this
         | and have taken over for a reason.
        
         | pier25 wrote:
         | IMO the problem is really committing to a single news source.
         | 
         | I'd happily pay for news. I just don't want to pay to, say, the
         | NYT just to read a couple of pieces a week. (Ignoring the NYT
         | shady unsubscribe practices)
         | 
         | The solution seems to be either micropayments or some form of
         | paid news aggregation.
         | 
         | I pay for a Coil[1] subscription which solves micropayments,
         | unfortunately very few sites have implemented it (and no major
         | news sites AFAIK).
         | 
         | [1] https://coil.com/
        
           | slipperlobster wrote:
           | > Ignoring the NYT shady unsubscribe practices
           | 
           | I signed up for a student-priced NYT subscription a while
           | back and realized I didn't really use it. I trudged through
           | their cancellation information and got on their chat. The
           | representative threw everything at me why I shouldn't cancel
           | and they offered me a discounted rate of _exactly what I was
           | paying currently._ So silly.
        
             | pier25 wrote:
             | If you're outside the US they require you to make a phone
             | call to cancel, it's ridiculous.
        
         | crazygringo wrote:
         | I mean people can wish for anything. I can wish for a billion
         | dollars.
         | 
         | I don't hear anybody actually _expecting_ free news with no
         | ads. Everyone knows journalists need to be paid a salary. So
         | that feels like a strawman to me.
         | 
         | But the idea that content isn't worth paying for is more that
         | it's not worth paying for any _single_ news source. I see links
         | to news articles I read from 20+ sources a day. If somebody
         | builds a Spotify for news where you pay $10 /mo. and can access
         | 99.9% of news articles including NYT, WaPo, etc., I think a ton
         | of people (most, even?) would have no problem paying for it at
         | all. But I sure as hell can't pay $10/mo. across 20 different
         | sites, and that _still_ covers less than half the sources
         | people regularly link to.
        
           | tyre wrote:
           | I don't think news sites can survive on the tiny slice of
           | revenue. Musicians make most of their money on live events,
           | so while the content creator is taking a hit compared to more
           | lucrative CD sales, they are still using Spotify as marketing
           | for the real product.
           | 
           | Journalism doesn't have the same revenue stream to fall back
           | on.
        
             | crazygringo wrote:
             | Newspapers in the US collectively had $19.9B yearly revenue
             | in 2020 [1]. ($8.8B advertising + $11.1B circulation.)
             | 
             | With a population of 331M, that's $5.01 per person per
             | month, or half the population paying $10/mo.
             | 
             | Now obviously you're not going to get half the people in
             | the country to pay, but if you call it $20/mo/household,
             | and compare it to the average $100-150/mo/household people
             | pay for cable TV, I'd news _absolutely_ could survive on
             | numbers like this. It 's not "tiny" at all -- it's
             | ballpark.
             | 
             | [1] https://www.journalism.org/fact-sheet/newspapers/
        
         | dredmorbius wrote:
         | Information is a public good, in the economic sense that it's
         | nonrivalrous, nonexcludable, and has low _marginal_ (not fixed)
         | costs of production.
         | 
         | In practice, every long-term viable media support model has
         | attached a _public good_ model for distribution to some _rents-
         | generating_ activity. Those inlcude patronage, church tithes
         | (or other contributeions), political organisations, member
         | /donor contributions, and of course advertising.
         | 
         | Or taxes.
         | 
         | The problem with each funding mechanism is that it is _at the
         | least_ distortionary to the interests of the funder or that
         | funder 's controlling body. In the case of advertising, the
         | issues are well known, with a remarkably insightful account
         | coming from the dawn of the modern mass-media and mass-
         | advertising age, Hamilton Holt's _Commercialism and Journalism_
         | (1909), a short, highly readable, insightful, and information-
         | packed quick read (it 's based on an address given at UC
         | Berkely by the author, himself a magazine publisher). Online at
         | the Internet Archive:
         | 
         | https://archive.org/details/commercialismjou00holtuoft
         | 
         | Advertising's distortions are its drive to sensationalism
         | (which increases the audience) and an antipathy for publishing
         | anything which might offend the paymasters --- advertisers
         | themselves. Holt quotes John Swinton (anonymously):
         | 
         |  _There is no such thing in America as an independent press. I
         | am paid for keeping honest opinions out of the paper I am
         | connected with. If I should allow honest opinions to be printed
         | in one issue of my paper, before twenty-four hours my
         | occupation, like Othello 's, would be gone. The business of a
         | New York journalist is to distort the truth, to lie outright,
         | to pervert, to vilify, to fawn at the foot of Mammon, and to
         | sell his country and his race for his daily bread. We are the
         | tools or vassals of the rich men behind the scenes. Our time,
         | our talents, our lives, our possibilities, are all the property
         | of other men. We are intellectual prostitutes._
         | 
         | Philanthropic support leads to donor-influence along largely
         | similar lines (the Tiny Sparks podcast frequently addresses
         | such distortions in the non-profit world:
         | https://nonprofitquarterly.org/podcasts/)
         | 
         | Other options are that propagandists run media services for
         | their own benefit or interest (RT, Sputnik, Newscorp, OANN,
         | Sinclair), or that "news" simply panders to the minimum viable
         | user, at the lowest possible cost, choking out all but a tiny
         | minority of high-quality services, themselves only affordable
         | to a few.
         | 
         | The free market utterly fails information goods, due to the
         | mechanics of the market itself.
        
         | AuryGlenz wrote:
         | I would personally pay for good, unbiased journalism.
         | 
         | Good luck finding that.
        
           | crocodiletears wrote:
           | This is exactly the issue. I don't trust any of these
           | organizations alone with my information diet. I can't afford
           | to subscribe to them all, but I don't want to favor one over
           | the other. I've opted out and used page archives, which are
           | better because I don't have to worry as much about unlisted
           | shadow edits to content post-publication.
        
           | rc_mob wrote:
           | I've found vox news to be ... mediocre. just about everything
           | else is junk. thank god for certain subreddits that do a good
           | job of aggregating news
        
           | unstatusthequo wrote:
           | Exactly. Seems most of these big media conglomerates are
           | leaning left. And a minority right. And then we look to what
           | as the zero-influence news source? Not sure it can even be a
           | corporation or organization because that's inherently
           | controlled by some person or persons who have left or right
           | bias. If only there were social news networks.... Oh wait. ;)
           | 
           | I do enjoy this though: https://www.goodnewsnetwork.org/
        
             | blooalien wrote:
             | > I do enjoy this though: https://www.goodnewsnetwork.org/
             | 
             | Thanks! You just gave me my new favorite news source.
        
             | rc_mob wrote:
             | Plz try not to see the world as left/right. The lenses of
             | honest/dishonest and smart/stupid are a much better way to
             | look at the media.
        
             | watwut wrote:
             | What are you talking about? Right wing media space is large
             | and powerful. Fox alone is massive anf then you have huge
             | amount of talk radio, podcasts, journals and so on.
        
             | tyre wrote:
             | "Left" and "right" is horribly reductive. I don't know a
             | single person who agrees with everything thrown into those
             | simplistic buckets.
             | 
             | Take even the Supreme Court. Multiple "right" judges voted
             | to uphold the ACA and abortion restrictions; things that
             | would certainly be top on the list of "left vs. right".
             | 
             | Pay attention to the specific issues.
        
               | Wowfunhappy wrote:
               | I agree with you but I wouldn't have used the supreme
               | court as an example. The justices are supposed to decide
               | whether a law is constitutional, not whether they agree
               | with it--at least in theory, and they try to keep up some
               | semblance of appearances.
               | 
               | A lot of the ACA arguments the court heard were
               | incredibly stupid. And they _still_ have struck down
               | parts of the law.
        
               | Spivak wrote:
               | In principle I agree with this but you have to have a
               | certain baseline level of privilege yo even get the
               | choice of choosing D/R in the US. If you're a minority or
               | marginalized group [1] you're basically stuck huddling
               | around the Democrats regardless of how you think of their
               | broader views. I'm a super liberal person so it works out
               | for me accidentally but I have libertarian friends who
               | would for sure vote Republican if it wasn't for baseline
               | existence issues like BLM or gay marriage.
               | 
               | Like all actual policy discussions happen within parties
               | because of this. It's easier to get the Democrats to be a
               | little more conservative than get Republicans to support
               | trans healthcare.
               | 
               | [1] in the colloquial usage don't @ me with X is 49% of
               | the population
        
           | numpad0 wrote:
           | Every pieces of information is always biased unless its
           | Shannon entropy is zero. Your FM radio tuned to nothing is
           | basically it.
           | 
           | You're welcome. Here's my cryptocurrency address:[just
           | kidding]
        
             | AuryGlenz wrote:
             | Sure, but I would like journalism that at least tries.
             | 
             | On All Things Considered on NPR a couple of weeks ago one
             | of the hosts was interviewing someone about perceived media
             | bias, and she seemed flabbergasted that people thought they
             | had a bias. It seems to me they (and other organizations)
             | might be in such a bubble they don't even realize it
             | anymore.
        
         | systemvoltage wrote:
         | You still get ads with NYT, Economist, WSJ, WaPo after getting
         | a paid premium subscription, especially in their mobile apps.
         | I've had to install Pi Hole to get rid of them until they
         | figure out how to encrypt them like Instagram.
        
         | hedora wrote:
         | I suspect "with no tracking" is more important than "with no
         | ads" for most people.
         | 
         | People happily tolerated ads in print media for at least a
         | century. The pivot from display ads to surveillance capitalism
         | is what I hear most (non-tech) people complain about.
         | 
         | Also, per-user targeted ads undermine the value of premium ad
         | real estate, letting middlemen (like Google) eat the content
         | producers' lunch, all while providing minimal value to web
         | sites and consumers.
         | 
         | (Yes, they subsidize their "free" services with the revenue
         | they extracted from the publishing industry, but that's just
         | predatory pricing, with the goal of precluding consumer-
         | friendly computing stacks.)
        
           | throwawayboise wrote:
           | I think even the tracking is not an issue for most people.
           | It's just the intrusive nature of the ads. If I'm reading a
           | news story I do not want to have to dismiss a popup/overlay
           | every 30 seconds, have a video suddenly start playing, have a
           | lot of blinking, flashing, and movement in my peripheral
           | vision, have my back button hijacked to show me ads when I
           | try to leave the site, etc. If there were static ads in the
           | margins and a clean readable column of content in the center
           | and no other foolishness I would tolerate that.
        
         | syshum wrote:
         | I believe this is a direct by product of "rage news", where a
         | newspaper used headlines to illicit an anger response in order
         | to get more views / clicks
         | 
         | No one wants to pay a business that angers them all the time,
         | if walmart pissed every customer off in every visit they would
         | go bankrupt
         | 
         | Rage Bait has been a mainstay in "journalism" of late in part
         | to the Ad revenue nature of the business, however in doing so
         | they pissed off most of the customers that they now want to pay
         | for their product.
        
       | andrewmcwatters wrote:
       | Like everything else in the US, these major newspapers merging in
       | our lifetime seems inevitable. I just cannot believe how dirt
       | cheap the subscriptions are, and yet, I'm not going to subscribe
       | to a single one of them because their content is too varied in
       | quality, let alone a handful.
       | 
       | It seems like it would be impossible to start a news business off
       | the ground today without a powerful investor, which means the
       | publication would have some intentional bias.
        
         | errantmind wrote:
         | The entire centralized model is dying and shifting towards
         | individual journalists with a personal brand and a degree of
         | perceived authenticity. We are still in the early stages but I
         | find it likely these big brands will fade away one funeral at a
         | time.
        
       | 2Gkashmiri wrote:
       | If yellow jounalism pays so much that Microsoft shoves it down
       | every users throats in the name of being "current" and "updated"
       | 
       | Why do we have these paywalls then?
        
       | scrooched_moose wrote:
       | I doubt it's feasible, but I've always been hoping for some
       | payment service that would allow me to pay by the article across
       | all news sites.
       | 
       | My problem with paywalls is I don't want to buy a full NYTimes
       | subscription just to finish reading one article.
       | 
       | I want to pay $.10 to finish reading that one article, then $.10
       | to finish an article on USA today, then $.10 for something on
       | Wall Street Journal.
        
         | realityking wrote:
         | Laterpay (https://www2.laterpay.net/) has or used to have a
         | service do allow publishers to sell individual articles.
         | Interestingly, you'd only pay after you had consumed 5EUR worth
         | of content which was a nice on-ramp. Spiegel here in Germany
         | used to use. Unfortunately it didn't meet their revenue
         | expectations and they went to a subscription.
        
         | Aaronmacaron wrote:
         | This looks like a good idea on the surface but there is one
         | factor which is easy to forget but still very important. If you
         | have a subscription with a news site instead of paying for
         | articles individually you might not read articles you would
         | have read otherwise. I often find myself enjoying articles much
         | more than I would have anticipated just considering the title.
         | If a per-article business model will become the norm the
         | clickbait-problem will undoubtedly get worse. Deeper and less
         | catchy articles will fade from media outlets which hurts the
         | industry as a whole.
         | 
         | That's one of the benefits of streaming services in the music
         | industry. Nowadays it's much easier to discover artists which
         | deviate from the mainstream because you don't have to spend any
         | extra money to discover a new artist. I think this is healthy
         | for the music scene and I suspect the same is true for
         | journalism.
         | 
         | Also if you have a subscription you are probably going to read
         | more articles than if you would have to purchase every article
         | individually even if it's less expensive to do so. People
         | reading less is hardly a desireable goal.
        
           | reducesuffering wrote:
           | But with a music subscription like Spotify, you've got the
           | whole catalog to browse at $10/mth. If I want a 90% complete
           | catalog of journalism, what is that $200/mth across them all?
        
             | _delirium wrote:
             | Apple News+ is trying to build that, one subscription for
             | $10/month. This is the current list of who they include:
             | https://www.apple.com/apple-news/publications/
             | 
             | It's pretty decent imo depending on where you live and what
             | you want to read. It includes some solid newspapers like
             | the LA Times, SF Chronicle, Houston Chronicle, Miami
             | Herald, Globe & Mail, Sacramento Bee, WSJ, etc. Plus some
             | news-oriented magazines like the New Yorker and Atlantic.
             | It's conspicuously missing a few of the top names though,
             | who probably correctly think they can do better maintaining
             | their own subscriber bases and don't want to be commodified
             | in a bundle (NYT, WaPo, The Economist, Financial Times).
        
               | eddyg wrote:
               | Came here to say Apple News+ has been quite excellent.
               | 
               | If you get to a paywalled WSJ article on the web, you can
               | often use the "share" icon to "Open in Apple News" and
               | read it just fine.
        
               | throwawaysea wrote:
               | That list of Apple's partner publications does reflect a
               | bias though. For example the news/politics section
               | contains more lean-left and left biased sources from All
               | Sides (https://www.allsides.com/media-bias/media-bias-
               | ratings) than it does lean-right and right-biased
               | sources. I am guessing a number of right-biased sources
               | either aren't welcome on Apple's platform or don't feel
               | comfortable partnering with them. Given that Apple's own
               | content policies implement a progressive bias (for
               | example on trans issues), and since they have a long
               | history of censorship
               | (https://en.wikipedia.org/wiki/Censorship_by_Apple), I am
               | not sure how people can trust such a service to fairly
               | represent all views or provide a diversity of viewpoints.
               | 
               | And this is the exact problem with this sort of bundle -
               | it centralizes something that is better handled in a
               | decentralized way, and the platform owner then gains
               | power that they can abuse. The GP comment mentioned
               | Spotify, and they suffer from the same issue. They
               | entered the podcast market, acquired Joe Rogan's show as
               | an exclusive, and then immediately proceeded to censor
               | vast swaths of content based on their employees'
               | ideological biases
               | (https://www.digitalmusicnews.com/2021/04/06/joe-rogan-
               | spotif...).
        
               | baggy_trough wrote:
               | The content menu is decent. Unfortunately the UI for
               | Apple News+ is bad enough to make the service a no-go.
        
               | rchaud wrote:
               | With Apple doing the bundling, the content will only be
               | available in the Apple News app, which is Mac and iOS
               | only.
               | 
               | Even worse, the Mac app does not let you print or even
               | select text. It's taking web content and making it as un-
               | web like as it can. I can't even share the article to
               | Pocket!
               | 
               | I subscribe to the NYT and Globe & Mail. I print articles
               | I want to read to PDF (or save as a SingleHTML file) and
               | have them auto-synced to my tablet. This gives me a
               | permanent copy of the article that supports annotation.
               | 
               | I'm never going to go the bundling route.
        
         | xeromal wrote:
         | I was part of a google program that did just that. In fact,
         | they tried it twice but I don't even remember the name. You
         | loaded an account with some cash and it would deduct
         | micropayments from various news sites. I loved it but they
         | killed it pretty quickly.
         | 
         | Edit: Found the name. https://contributor.google.com
        
         | Flockster wrote:
         | I think this was the idea of flattr. A little different, you
         | set a fixed amount per month and this was splitt across the
         | articles/media you consumed. It was quite popular in the german
         | podcasting scene, where you then "paid" per show you listened.
        
         | alyandon wrote:
         | I wouldn't mind paying for a "day pass" to online news sites
         | for a nominal price as long as I continue to have access to
         | that day's content just as if I had paid for the print version.
         | 
         | That might be more manageable given the current reality of
         | payment systems today than trying to charge on a per-article
         | basis.
        
           | dunnevens wrote:
           | Amazon will sell you the current issue of a newspaper or
           | magazine in Kindle format. You can get today's New York Times
           | for a dollar. Not as nice as a day pass to the site, but it's
           | one option.
           | 
           | Kindle books can be updated with the publisher's changes.
           | Would be interesting if the single NYT issue purchase would
           | be updated throughout the day. That would make it as useful
           | as a day pass.
        
             | alyandon wrote:
             | Thanks - I wasn't even aware that was an option.
        
         | biddit wrote:
         | This is the model that helped the music industry come out of
         | the Napster era.
         | 
         | $1 single-serve songs with minimal friction to purchase was an
         | attractive proposition relative to file sharing.
        
           | rchaud wrote:
           | $1 songs are about as dead today as $2.99 ringtones.
           | 
           | I'd argue we never moved past the Napster era. Spotify was
           | freemium at birth, it was Napster with a subscription option.
           | Nobody is paying piecemeal for audio or video these days.
           | 
           | Over the past decade the Internet became mobile-centric
           | rather than desktop-centric. A generation of users grew up
           | connecting entertainment with phones and tablets, rater than
           | computers. Mobile devices are opaque and locked down in ways
           | computers never were, but they're also much easier to use.
           | 
           | So it's not a surprise that someone today might look at you
           | pityingly if you show them how to get something from a
           | torrent or p2p client. They'll pull up the Youtube/Spotify
           | link in a couple of seconds, and for them, it's the exact
           | same thing.
        
         | nightski wrote:
         | Meh I'd imagine this would just lead to even more clickbait to
         | try and get you to pay the $0.10 for an article that actually
         | isn't worth the time to read it.
        
         | JumpCrisscross wrote:
         | > _I want to pay $.10 to finish reading that one article, then
         | $.10 to finish an article on USA today, then $.10 for something
         | on Wall Street Journal_
         | 
         | Investigative journalism is expensive. So out the door,
         | articles would need to be differentially priced to avoid
         | adverse selection. That's a new friction the newspaper would
         | need to incur to provide this pricing. Add to that the cost of
         | cannibalizing subscriptions and the volatility of non-recurring
         | revenue and it's a deal only newspapers who _couldn 't_
         | otherwise get subscriptions would take.
        
         | mtts wrote:
         | A company called Blendle tried this in the Netherlands. It
         | didn't work. Turns out you do _not_ want to have to think after
         | every headline and teaser whether you want to pay to read the
         | full article.
        
           | rchaud wrote:
           | Makes perfect sense. I remember going to an amusement park or
           | fair with my family and being given a small amount of money
           | or tokens to spend. I'd enjoy myself, but I would be thinking
           | about how to stretch out the tokens I had to maximize my
           | experience.
           | 
           | Few will have the patience for that when you're an adult. And
           | especially when we're talking about pennies per article, for
           | potentially a lot of articles.
        
           | notatoad wrote:
           | The beauty of blendle was that you _didn 't_ have to think
           | after every headline whether to pay to read the full article.
           | They prominently had a refund option at the end of every
           | article, so you could decide after you read the article
           | whether it was worth the money or not.
           | 
           | What killed blendle was the lack of newspapers willing to
           | sign on, and the lack of integration for the few newspapers
           | that actually did - if I was presented with a micropayment
           | option instead of a $10/no paywall when I clicked a link to
           | an article on Twitter, Facebook, or hacker news, it might
           | work. But blendle payment was only an option if you found the
           | article through the blendle website, and their website
           | sucked.
        
             | phreeza wrote:
             | Even with the refund it caused mental load I didn't like.
        
             | mtts wrote:
             | Why would a newspaper send money to Blendle for a someone
             | clicking a link directly to their own site?
        
               | detaro wrote:
               | to make money from the transaction?
        
       | xGrill wrote:
       | Lots of comments here are talking about lowering paywall site
       | search results since you can not view them, however, I would
       | actually consider raising them. Free content in journalism has a
       | race to the bottom mentality when it comes to content quality.
       | Free content often is incredibly bias or does not actually do any
       | research. This gets you a lot of "fake news" that can spread like
       | wildfire.
       | 
       | Having papers that are more reputable by having a sustainable
       | business model that allows them to produce better quality
       | content, to me would be worth it over fake news sites.
        
       | kthejoker2 wrote:
       | I pay for USA Today, NYT, WSJ, the Houston Chronicle, 2 local
       | community web-only newsletters, and a smattering of
       | newsmagazines.
       | 
       | In my strange way of thinking it's just another form of civic
       | duty.
        
       | shusaku wrote:
       | > instead, it was bulk purchases by hotels and other places with
       | lobbies that fueled the business.
       | 
       | When I was a kid I actually would read the newspaper every
       | morning, though mostly I was just looking at box scores. I do
       | distinctly remember getting USA Today when we went on vacation.
       | 
       | If you'll forgive my ramble, one other thing I remember now was
       | my parents always complaining about the quality of the newspaper.
       | We moved around a lot, and they really missed things like the New
       | York Times, which I suppose was too expensive to get so far from
       | New York. When I was a kid, I couldn't understand why one news
       | paper would be better than another, I think I thought it was the
       | quality of the writing. But we're my parents really complaining
       | about the political slant of Midwestern papers? Did people care
       | about that in the 90s? The lack of investigative journalism? I'll
       | have to ask them next time I call.
        
         | wolverine876 wrote:
         | It would be an impossible coincidence if all newspapers were of
         | the same quality, however you define quality. USA Today and the
         | NY Times are news for different purposes:
         | 
         | I think USA Today is (or was, last I read it, ~5-10 years ago)
         | underrated. They did some important investigative reporting and
         | good journalism, and while they can lack depth in their short,
         | digestible format (which is their intention, per distant
         | memory), they also can be more succinct, which is a good thing.
         | I thought the lack of depth was a real limitation, but I
         | thought they also suffered from projecting themselves as a
         | simple, easy (my words, maybe imperfect) source of information:
         | People looking for the best information don't associate it with
         | simple and easy.
         | 
         | The NY Times addresses serious topics in much greater breadth,
         | depth, and sophistication, and their investigative reporting is
         | unparalleled (and taken for granted - if you step back and look
         | at the stories they've broken, and think of what the world
         | would look like without those stories, it's astounding).
         | Certainly it has its flaws, including IMHO sometimes long-
         | windedness - rarely do I wish an article was longer!
         | 
         | You mentioned the NY Times but it has peers, IMHO, in the
         | Financial Times and, to a degree, the Washington Post.
        
         | Spooky23 wrote:
         | The Sunday NY Times of the 90s was like a science project. The
         | thing was about 4 inches thick.
         | 
         | No other paper was like that.
        
         | hedora wrote:
         | The 90s was the beginning of the collapse of journalism in the
         | US. Media ownership laws were relaxed, and some of the bigger
         | players were acquired, leading to layoffs of "redundant"
         | journalists, and their replacement with partisan shills.
         | 
         | Soon craigslist popped up and destroyed the market for
         | classified ads (which used to be the primary source of revenue
         | for local papers). Free internet news didn't help either.
         | 
         | Since then, more and more ownership rules and things like the
         | equal time doctrine (if you let one politician on the air, you
         | need to let their opponent on as well) were eliminated.
        
           | will4274 wrote:
           | Equal time never applied to newspapers, and the broadcasters
           | began relabeling their news content as entertainment
           | ("infotainment") so the rule did not apply all the way back
           | during Reagan.
        
       | perardi wrote:
       | The New York Times: the paper of record. Oh, oh no, I can hear
       | the screams of "bias" already, but: from either the right or the
       | left, you can't really argue that if a story is in the Times, it
       | becomes _A Story_. Their investigations, their opinion pieces,
       | they lead the national conversation, for better or for worse, and
       | people pay for that.
       | 
       | The Washington Post: the paper of the seat of the power. Similar
       | to the times, it's...sigh...thought leadership. Big political
       | stories break in the Post, and people pay for that.
       | 
       | The Wall Street Journal: the paper of Wall Street. It's business
       | news. It's valuable. People pay for it. People have been paying
       | for it for a looooong time, too--they've had a paywall for quite
       | a while, and a not particularly porous one.
       | 
       | USA Today: the paper of...uh...the door mat at the Hampton Inn I
       | stayed in because that AirBnB ended up being terrible? I have no
       | idea who would pay for USA Today. It isn't the national voice on
       | politics or business. They do have some solid reporters, but what
       | differentiates them from either the Post or The Times? Why would
       | I pay for USA Today _above and beyond_ any of these other papers?
        
         | analog31 wrote:
         | Noam Chomsky described the NYT and WP as "establishment"
         | newspapers, representing the left and right leaning sides of
         | the establishment.
         | 
         | WSJ is fine for business news if you don't look at the
         | editorial page, which has been the case for decades.
         | 
         | USA Today was "TV that you can wrap fish in."
        
           | will4274 wrote:
           | Honestly, I like Chomsky a lot, but I think this quote
           | reveals more about Chomsky than about newspapers. Or, he was
           | describing a very different WP from the one that exists
           | today.
        
             | analog31 wrote:
             | It was a fairly old book, so your point is well taken.
             | Also, the boundary between left and right has shifted
             | throughout the years.
        
         | chiefalchemist wrote:
         | While I agree with your analysis I also reminded myself of USA
         | Today's launch and how the conventional wisdom was no one would
         | be interested in such a newspaper. Fox (the TV network) was met
         | with similar disbelief.
         | 
         | Yeah, USA Today and a paywall doesn't make sense, but USA Today
         | doesn't make sense so who knows? I guess we'll find out soon
         | enough.
        
       | errantmind wrote:
       | I see the news meta shifting towards individual journalists with
       | a personal brand, like some of those on Substack.
       | 
       | I don't think there is anything to be done to save these larger
       | newspaper organizations. I used to consume them but their
       | signal/noise ratio is now so low I wouldn't read them even if
       | they were free. The sacrifices in integrity and quality to
       | satisfy low attention span, lowest common denominator readers
       | signed their death warrant. No longer journalists, they
       | transformed into ideologically reinforcing entertainment.
        
       | aml702 wrote:
       | LOL. Imagine paying for USA Today.
        
       | clubdorothe wrote:
       | Which journal do you think worth paying for?
        
         | speedgoose wrote:
         | Mediapart, Le Monde Diplomatique, Le Monde, Le Canard Enchaine,
         | Canard PC and tons of other.
        
         | t-writescode wrote:
         | The standard $20/mo asking rate of most papers after their
         | trial "$1 per month for 3 months!!1" period?
         | 
         | None of them.
        
       | [deleted]
        
       | Wowfunhappy wrote:
       | I think the major newspapers need to get together and start
       | offering umbrella subscription packages. Preferably via something
       | like Scroll, which worked in any web browser via a simple cookie.
       | 
       | Surely the NYT, WSJ, USA Today, etc realize that at $10 per month
       | per paper, few people are going to maintain more than one or two
       | subscriptions. Since the incremental cost of online distribution
       | is nearly zero, this means that the news outlets are leaving
       | money on the table.
       | 
       | Make everyone's first subscription cost $10, then provide access
       | to additional papers for 50C/ each. Or use some other type of
       | sliding scale--I'm sure there are numbers that would make sense.
       | 
       | The alternatives are either that a major tech company comes along
       | and does it for them (as Apple is attempting), or that all the
       | papers ultimately merge into 2-3 huge outlets. I don't like
       | either of those outcomes.
        
         | wrycoder wrote:
         | Normal rate for WSJ is around $40 per month. The starter rate
         | is $20. If you try to cancel, they will renew at the starter
         | rate.
        
         | donkeyd wrote:
         | They're also leaving international money on the table. I would
         | never get a paper version of a US newspaper, but now with
         | digital papers, I would love to read some articles from US
         | papers. I just don't want to have to pick a single one,
         | especially because many of them are local.
        
           | CalRobert wrote:
           | NYTimes has very cheap subscriptions internationally. At
           | least for me, it's EUR2 a month. Doesn't include cooking
           | though.
        
         | [deleted]
        
         | MattGaiser wrote:
         | NYT and WSJ are probably fine with that, as if you are going to
         | spend money on a subscription, it is probably one of those.
         | 
         | So why share any revenue with the smaller papers?
        
           | [deleted]
        
           | Wowfunhappy wrote:
           | It's probably _one_ of those major papers (I 'd include a few
           | others like The Washington Post) but which one?
           | 
           | There is precedent for the major papers working together in
           | markets where it makes sense to do so, see the International
           | Herald Tribune.
        
             | ghaff wrote:
             | The Economist is another for a more international English-
             | speaking audience. FT for European finance. Maybe a more
             | cultural magazine like The New Yorker. But 2-3 is probably
             | the limit for the _vast_ number of people.
        
           | TulliusCicero wrote:
           | In a revenue sharing scheme, they would be able to command a
           | larger share than the others. With enough people subscribed,
           | it could possibly give them more revenue than the status quo.
        
         | watwut wrote:
         | Wouldnt it be anti competitive? The good thing about capitalism
         | is supposed to be competition of products and prices. The
         | cartel/monopoly thing destroys that.
        
         | wolverine876 wrote:
         | > Surely the NYT, WSJ, USA Today, etc realize that at $10 per
         | month per paper, few people are going to maintain more than one
         | or two subscriptions.
         | 
         | But if you are the NYT or WSJ, you believe, reasonably, that
         | one of those subscriptions will be for you.
         | 
         | I agree generally. Aren't micropayments supposed to solve this
         | problem?
        
           | seanmcdirmid wrote:
           | WSJ and NyTimes are papers that many people might read both
           | of, they both provide different high end perspectives. USA
           | Today is more like...I'm not really sure why anyone read it.
           | Maybe if they wanted a very drab ultra-produced version of
           | the news that uses more modern fonts, which is sort of the
           | market they were going for on their introduction in the 80s.
           | I don't see much overlap between the high quality New York
           | papers and USA Today.
        
             | wolverine876 wrote:
             | I'm usually reading the 'high quality' publications, but
             | USA Today in the past (I haven't read it in years) had
             | coverage the others lacked. They were (are?) a serious
             | paper. They are also more succinct, which isn't a bad thing
             | - many NYT articles could be shorter.
        
             | ghaff wrote:
             | It may have been SNL that described USA Today as the paper
             | for people for whom the evening network news was too
             | complicated to understand.
             | 
             | As the sibling notes, a _lot_ of USA Today 's were left
             | outside hotel rooms at one point when that was common in an
             | era where the WSJ was very oriented towards finance types
             | and was deliberately stodgy. (There was also the
             | International Herald Tribune internationally which was at
             | least at one point, a joint effort of the Post and the
             | Times.)
             | 
             | But, yeah, an American political junkie might get the Post
             | and the Times today. I'm not sure why someone would pay for
             | USA Today. It completely generic in digital form.
        
               | jhbadger wrote:
               | That SNL dig was obviously an exaggeration, but I
               | remember when USA Today was being launched and they
               | themselves compared themselves to TV news in printed form
               | and that being a good thing.
        
               | ghaff wrote:
               | USA Today was clearly a very graphical and not too taxing
               | paper often for business travelers who didn't want to
               | deal with the _very_ serious, and at least somewhat NY
               | /DC local, NYT and Post--or whatever the local newspaper
               | was.
        
             | hakfoo wrote:
             | I recall that years ago, USA Today was sort of intended to
             | be a "generic national newspaper". It made sense for places
             | like 'delivery to hotel rooms' where the audience wanted a
             | general national/global news product, but didn't need the
             | 50% of the paper that was local school board meetings and
             | classified ads.
             | 
             | With that principle, I always figured that the endgame of
             | the Gannet company would be to make their local papers USA
             | Today with a small local supplement folded in.
             | 
             | Maybe the same applies online-- you'll buy usatoday.com for
             | national news, and also subscribe to a local rag. Over
             | time, the local papers may scale back the
             | national/global/wire service stuff.
        
               | jhbadger wrote:
               | Interestingly, at least for a while (and maybe still in
               | some papers) Gannet used to do the opposite -- they would
               | tuck in a condensed version of "USA Today" into the local
               | papers they owned.
        
         | numpad0 wrote:
         | While I agree that $10 umbrella subscription make metric tons
         | of sense even if it was not the only way online newspapers
         | could work, I don't see competition in it. A whole industry
         | without competitions is generally not a good thing......
        
           | graftak wrote:
           | The fee could be (partially) be distributed amongst publisher
           | based on conversion like articles read, and time spent on
           | that. In theory this would still provide an incentive to
           | compete on quality, similar to music streaming services.
        
         | jpalomaki wrote:
         | They must take into account the loyal subscribers who are
         | already paying the current fees. Introducing lower prices can
         | mess up with this income stream.
         | 
         | It's not easy to differentiate the product enough to collect
         | maximum money from the both groups.
         | 
         | But I do agree with your thinking. For me it would be almost
         | enough if I could get access to just those articles posted on
         | HN for $10/month (across many newspapers and with no risk of
         | falling to some subscription trap).
        
           | ghaff wrote:
           | At which point someone will create another site that provides
           | links to all the major articles (or every article) on all the
           | major sites and how could they not have the same deal?
        
         | Pandabob wrote:
         | I'd gladly pay for 5-6 digital news subscriptions for $10 per
         | month each. What's harder to justify for me are the multiple
         | 30-40$ per month subscriptions for sites like FT, Bloomberg and
         | the Information.
        
         | JumpCrisscross wrote:
         | > _NYT, WSJ, USA Today, etc have to realize that at $10 per
         | month per paper, almost no one is going to pay for more than a
         | single subscription_
         | 
         | Plenty of people, offices and venues do. What's more likely,
         | and the direction we've been heading for years, is we see a
         | population that consumes paid journalism and the broader market
         | that has ad-supported filler.
        
           | billytetrud wrote:
           | That's a really shitty outcome tho. Look at how toxicly
           | inaccessible academic papers are. Universities pay exorbitant
           | prices for their students and faculty, and no normal person
           | could every afford it.
           | 
           | What we need is a system of pay-per-view+quality news that
           | uses a rating system to determine how much people pay for the
           | article. Imagine a pay scale where users pay x/log(2+x/1000)
           | cents to the service per month (where x is number of articles
           | read, or some similar metric), and the authors/publishers of
           | those articles split that money based on how highly the user
           | rated each article. This would mean that someone reading 10
           | articles a month would pay 30 cents/mo, someone reading 10
           | articles a day would pay $9/mo, and someone reading 100
           | articles a day would pay $40/mo. At the same time, it would
           | mean that users have an incentive to rate articles fairly,
           | since they're charged regardless of their ratings, but better
           | quality articles would get rated higher and get paid out more
           | per view, incentivizing publishers to put out higher quality
           | content and disincentivizing click bait.
           | 
           | Ad supported content leads to click bait and emotional
           | manipulation. We are living in the news dystopia and only
           | finding a way to get rid of ad supported content will save
           | us.
           | 
           | This happened in the 20s too btw. Those "extra extra read all
           | about it" boys selling newspapers by the headline caused a
           | decrease in news quality too. Subscription news came along
           | and saved us then. Unfortunately, there are too many
           | different news sources to be supported by subscription
           | services without massively fragmenting what people can read
           | (just like video streaming services have massively fragmented
           | what people can watch).
        
             | Wowfunhappy wrote:
             | I don't think you can charge per article. It makes opening
             | a new article too high-stakes; people don't want to think
             | about spending money each time they click on something,
             | even if the amount they're spending is super small.
             | 
             | I'm also concerned that your ratings system would
             | perpetuate the sort of think-piece journalism in which
             | authors proclaim whatever their readers currently believe,
             | as opposed to challenging their assumptions. We already see
             | this sort of thing in what types of articles get shared on
             | social media.
        
               | billytetrud wrote:
               | Just like no one wants to think about spending money each
               | time they turn on a light in their house or take a
               | shower? Yes, it'll be a barrier for people for a week,
               | and then they'll forget about it like everything else we
               | pay for individually.
               | 
               | > your ratings system would perpetuate the sort of think-
               | piece journalism in which authors proclaim whatever their
               | readers currently believe
               | 
               | The idea is intended to solve the problem of low-quality
               | news, not thought-bubbles. People will always gravitate
               | towards their own biases, this won't solve that, nor will
               | it make it worse. It could make it a bit better for
               | people who are actually looking to escape their biases,
               | because those people could rate articles more highly if
               | they actually convince them to change their views, or at
               | least teach them about an alternate viewpoint in a non-
               | infuriating way.
        
               | seanp2k2 wrote:
               | >" Just like no one wants to think about spending money
               | each time they turn on a light in their house or take a
               | shower?"
               | 
               | No, in the same way that Netflix is different from
               | renting movies on Amazon Prime. It's SVOD vs TVOD vs
               | something like youtube without a subscription that is
               | AVOD. There's a reason that Spotify is hugely popular
               | while it's a lot less common to buy an album on iTunes.
               | It's the reason AYCE KBBQ and buffets are popular. Even
               | if pay-per-use ends up cheaper, flat-rate subscriptions
               | are easier for people to see value in, and they can
               | consume without concern of overages.
        
               | billytetrud wrote:
               | > There's a reason that Spotify is hugely popular while
               | it's a lot less common to buy an album on iTunes. It's
               | the reason AYCE KBBQ and buffets are popular.
               | 
               | Yes, but the reason is not the subscription model. People
               | like variety. The subscription model actually prevents
               | good variety in a network. Read my comment here:
               | https://news.ycombinator.com/item?id=27804511 . You bring
               | up Spotify, but music is a fundamentally different
               | product than news or videos.
               | 
               | > flat-rate subscriptions are easier for people to see
               | value in
               | 
               | What you're saying is that people are getting duped into
               | paying higher prices for lower quality content. While you
               | might be right, this isn't a point in favor of the
               | subscription model.
               | 
               | > they can consume without concern of overages
               | 
               | There is no reason a service can't help a user track
               | their consumption and let the user configure a warning if
               | they're hitting the configured limit. The subscription
               | service is a very inflexible way of ensuring people stay
               | within their budget.
               | 
               | The real problem is that pay-per-view content is
               | massively overpriced. Of course people opt for
               | subscription services when for the price of 3 pay-per-
               | view movies, they can watch 30 movies on a subscription
               | service. If pay-per-view content were priced
               | commensurately with subscription services, it would
               | change the game.
        
               | ghaff wrote:
               | Micropayment startups have come and gone. I agree with
               | you that pay-as-you-go has been normed with electricity,
               | water, and probably even gas for cars. But maybe it's
               | because people feel they need to do those things for some
               | definitions of need. Whereas media, even newspapers, is
               | more in the class of entertainment. Even music, which was
               | trending towards digital purchases for a while has
               | largely moved to all you can eat subscriptions.
        
               | billytetrud wrote:
               | > Whereas media, even newspapers, is more in the class of
               | entertainment
               | 
               | But why would pay-as-you-go be bad for the class of
               | entertainment? The vast majority of entertainment options
               | out in the world are pay as you go (live shows, movie
               | theaters, vacations, restraunts, etc etc).
               | 
               | > Even music, which was trending towards digital
               | purchases for a while has largely moved to all you can
               | eat subscriptions.
               | 
               | Music has been an interesting outlier here because people
               | are increasingly listening to music playlists and not
               | hand-picking their own music. Hand-picking music is time
               | consuming and a pain sometimes, so why not let the
               | algorithms decide what to listen to? By contrast, people
               | still hand-pick news articles, TV shows, movies, and
               | things like that - and they'll likely continue to do that
               | because they're activities that generally require
               | engagment - whereas music is generally listened to in the
               | background while doing something else.
               | 
               | The movement towards the subscription model has primarily
               | been about improving things for businesses, not for
               | customers. The rhetoric is "customers don't want to think
               | about paying", but we can clearly see countless
               | counterexamples in the world. Businesses, however, like
               | the subscription model because it makes it easier for
               | them to predict their revenue and it puts up a (small)
               | barrier in place for customers to stop paying them.
               | 
               | However, while the subscription model is great for single
               | items (eg high-end software) where the subscription is
               | basically just a way to pay-as-you-go automatically, the
               | subscription model is actually a pretty bad payment model
               | for networks of content when you think about what it
               | incentivizes. The user pays a fixed price for unlimited
               | content. This incentivizes the user to consume as much as
               | they can. A user who use the service 100 times more than
               | another user both pay the same price. This means it
               | necessarily excludes users who don't consume a lot, and
               | raises the price for people who consume a below average
               | amount. There is a deadweight economic loss there.
               | 
               | In addition it provides no net incentive for the
               | subscription provider to increase the options available
               | in the system or the quality of those options. In fact,
               | there is an incentive to release low-quality content as
               | filler so that their high-consuming users don't run out
               | of content (which they do anyway). Take a video streaming
               | service for example. If they increase the number of
               | options available to customers, they don't earn any more
               | money but each item available in the system gets watched
               | less, which means owners of the content would would to be
               | part of that subscription network less and less as the
               | content grows. Either that or they charge customers more
               | as the library grows - which customers wouldn't pay for
               | since most people wouldn't actually consume more just
               | because the library's bigger.
               | 
               | What results is that video subscription services have
               | necessarily fragmented and will stay fragmented for as
               | long as people keep drooling over the subscription model.
               | People are locked into one or two networks of content
               | which are primarily all they watch. They don't have
               | access to other content without paying significantly more
               | or making a burdensome leap of ending service with one
               | network and beginning with another (which loses them
               | access to content they had there).
               | 
               | News is even worse, where individual newspapers have
               | their own siloed subscription services. That's great if
               | you read most of the content on there, but its terrible
               | if you just want to read an article someone sends you
               | ever once in a while. There's some more aggrigated news
               | services that have come out recently, but these will also
               | have the fragmentation issues that video streaming has
               | because of the subscription model.
        
               | ghaff wrote:
               | The entertainment people pay for a-la-carte is relatively
               | high-end though. It's $5 to $10 to $100+ . People are
               | fine with making that a conscious decision. Not so much
               | with a $.05 for an article. I'm not justifying this
               | pattern. Just observing that it seems to be the case (as
               | have others).
               | 
               | As for video services, lots of people argued against the
               | $100/month bundle as augmented by the $5/each Blockbuster
               | payment. I actually prefer the current fragmented
               | services plus a la carte even if it's annoying sometimes.
               | Certainly saves me money.
               | 
               | ADDED: >In addition it provides no net incentive for the
               | subscription provider to increase the options available
               | in the system or the quality of those options.
               | 
               | Not sure I understand that. While there's certainly
               | inertia, if your subscription isn't providing me with
               | value, I cancel it. (Some companies make it difficult to
               | do so but that's a separate issue.)
        
               | billytetrud wrote:
               | > Certainly saves me money.
               | 
               | I think a lot of people believe its saving them money,
               | but in reality its actually costing more and at the same
               | time lower quality than it would be with a correctly-
               | priced pay-per-view model. You can't compare to
               | blockbuster because that system was old and there have
               | been many things that can bring the cost down these days.
               | 
               | > if your subscription isn't providing me with value, I
               | cancel it
               | 
               | Yes, that's why streaming video services have some
               | quality content, and its why they price them so cheaply -
               | so its worth it despite the fact that most of the content
               | is low quality and lacks a variety of quality content. If
               | they increased the options available, they'd have to
               | charge more money than its worth to cover the costs of
               | that extra content. If they increased the general
               | quality, same thing. There is a limit to how large these
               | subscription content networks can get before it must
               | fragment.
        
               | Wowfunhappy wrote:
               | There's a lot less decision-making involved in turning on
               | a light, or running the faucet--it always does the exact
               | same thing. It's hard to know in advance if an article
               | will be worth reading.
               | 
               | People have also had an entire century to become inured
               | to utility pricing.
               | 
               | A better comparison might be data-limited cell phone
               | plans. Even though spectrum and network capacity are
               | legitimately scarce resources (especially in the early
               | days), basically all of the carriers have been forced to
               | offer some kind of quasi-unlimited data plan, where you
               | might be throttled but you won't be charged overages, or
               | you won't be charged on specific streaming services.
        
               | billytetrud wrote:
               | Thus the ratings system
        
               | Wowfunhappy wrote:
               | Yes, that works super well on Youtube, doesn't it? ;)
        
               | billytetrud wrote:
               | You're comparing apples to orangutans. Like, sure I get
               | you're joking. But your joke implies that you think that
               | youtube upvotes are at all comparable to what I'm
               | suggesting. Its not.
        
               | Wowfunhappy wrote:
               | Why is it different? One reason I used Youtube is that
               | they started out with a five star rating system, and
               | moved to the current one because it worked better. Users
               | only ever rate things either five stars or one star, when
               | given the choice.
               | 
               | The only exception I know if is Goodreads, where people
               | seem to put a great deal of effort into their ratings
               | (which I find super interesting). You might argue this is
               | a better analog because the audience would have more
               | overlap with newspaper readers, but people aren't going
               | to put as much thought into a short article versus a long
               | novel.
        
               | billytetrud wrote:
               | > Why is it different?
               | 
               | Because youtube videos aren't rewarded based on votes.
               | People generally want creators to be rewarded for their
               | work when its good, and they'll almost certainly put more
               | effort into rating if they know that's how those creators
               | get rewarded.
               | 
               | Also, you seem to think that youtube's voting system has
               | failed somehow. In what way do you think its failed? You
               | do know that youtube doesn't recommend things to people
               | based on upvotes, right? Views are what youtube cares
               | about, not votes. Votes are mostly just for show on
               | youtube.
        
             | Barrin92 wrote:
             | High quality public news is also still available. BBC, In
             | Germany ARD/ZDF and even English language offering (DW),
             | NPR in the US I believe, in reality you don't need to pay
             | for news at all if you're an ordinary citizen who just
             | wants to stay on top of what's going on. If you're some
             | kind of think tank employee and read four hours of news per
             | day surely you can afford it.
             | 
             | Normal people being informed today costs 0 bucks.
        
               | wolverine876 wrote:
               | > High quality public news is also still available. BBC,
               | In Germany ARD/ZDF and even English language offering
               | (DW), NPR in the US I believe ...
               | 
               | In the US, there simply isn't enough quality news
               | available for free, and many essential stories and
               | reporting are behind paywalls (especially the NYT and
               | Wash Post).
        
               | billytetrud wrote:
               | > Normal people being informed today costs 0 bucks.
               | 
               | Yes, at the cost of being inundated with ads and being
               | informed by low quality "journalism" that is really just
               | entertainment in disguise. By paying 0 bucks we need to
               | spend more time reading things to be well informed, or
               | we'll just accept being less informed by news that's more
               | entertainment than journalism.
               | 
               | > High quality public news is also still available
               | 
               | Sure, but increasingly you need to pay for it or you need
               | to be good at finding it. Not everyone has the skills to
               | sus out good journalism, and almost nobody can avoid
               | their time being wasted by garbage articles and click
               | bait. This is the price we're paying.
        
               | seanp2k2 wrote:
               | https://apnews.com/
               | 
               | uBlock or AdGuard Home for everything on your network
               | does pretty well at cutting out most ads.
               | 
               | Cable linear TV was / still is expensive and gates trash
               | content behind unskippable awful advertising, so paying
               | is not always the solution. We must demand better
               | journalism, even though everything seems to be trending
               | toward entertainment and sensationalism.
        
               | billytetrud wrote:
               | > uBlock or AdGuard
               | 
               | Sure, adblock is nice, but its kind of irrelevant to the
               | discussion. The fact that you block ads doesn't change
               | the fact that most news is paid for by ads (that people
               | who don't have adblock get). In fact, adblock probably
               | reduces the quality of news even further, because the
               | people who don't have adblock are probably less smart on
               | average than the people who do use adblock - and thus the
               | articles who cater to that group more earn more money.
               | 
               | > paying is not always the solution
               | 
               | You're creating a straw man here. Did I say that "paying
               | is the solution"? No I didn't, I said ad-funded news has
               | lead to the trashy news dystopia we live in today. The
               | reason is not because of ads per se - its because these
               | pages get paid on a per click basis. If you click, they
               | get paid, even if the article ends up sucking. This
               | incentivizes massive amounts of low quality click bait.
               | If there were such a thing as an advertisement mechanism
               | where low-quality content wouldn't get paid, that would
               | solve the problem without paying.
               | 
               | > We must demand better journalism
               | 
               | Sorry, but you don't just get better things because you
               | demand it. We live in a world where the only way to
               | actually make your own tiny individual impact on
               | journalism quality is to purchase subscriptions to
               | quality news sources and to avoid clicking on anything
               | online. Ever. If you're still going to click on things
               | online, you're not demanding better journalism in a way
               | that will make an impact. And how many people do you
               | expect to do that? Very few. I doubt you'll do it
               | yourself, even tho you care about getting better
               | journalism.
               | 
               | What we need are better tools that allow people to only
               | give money (ad revenue or otherwise) to publishers of
               | quality journalism.
        
           | Wowfunhappy wrote:
           | I edited my post while you were replying--I do know some
           | individuals who have a _couple_ of subscriptions, but not
           | more than that unless it 's for professional reasons.
           | Businesses are a different story, and they should be charged
           | accordingly.
        
             | Cyclone_ wrote:
             | Agreed, the only people I know of that subscribe to
             | multiple publications do it for professional reasons. I
             | only subscribe to WSJ and it's more pricey than others but
             | worth it. I get all the major stories.
        
             | tyre wrote:
             | I subscribe to the NYT, New Yorker, London Review of Books,
             | New York Review of Books, and the Atlantic.
             | 
             | I don't know how people think they'll survive with a tenth
             | of the revenue. Maybe you think three times the number of
             | people will subscribe so then a third of the revenue?
             | 
             | So then what? Publications look for alternative means of
             | supplementing income. Which means ads and skewing content
             | towards clickbaiting.
             | 
             | Maybe it's fine not trying to be for _everyone_ when not
             | everyone values them.
        
               | Wowfunhappy wrote:
               | I think you're a major outlier, and that newspapers would
               | get well above three times the number of subscribers.
               | Magazines are a little different since they're more
               | focused, i.e. The New York Review of Books is not a
               | substitute for PCMag.
               | 
               | But it's also possible I'm wrong--I certainly have no
               | background on this industry. For example, someone on the
               | TWiT podcast said the reason there's no effective
               | "Netflix for Books" is because the industry is highly
               | dependent on a very small number of "whales" who will buy
               | five books per week.
        
               | ghaff wrote:
               | Even for most people who are regular readers, however
               | defined, a la carte book purchases over the course of a
               | year don't add up to a huge number. Reading most books
               | takes a bigger time committment than most other media.
               | And many who are voracious readers, among others, use
               | libraries. I read at least a middling bit and I'm fine to
               | pay $150/year or whatever and own my books (or "own" in
               | the case of Kindle).
        
       | deadalus wrote:
       | I HATE clicking on a Google link and discovering that it's
       | paywalled.
       | 
       | I don't care about the newspapers "survival" problem, I
       | personally do not derive any benefits from them. I just want my
       | Google/DDG results clean and actually be able to read them. If a
       | link is paywalled, it should be ranked way lower. Google cache
       | trick doesn't work all the time.
        
         | newsyyswen wrote:
         | One issue is that the newspapers believe that they are
         | providing a service by allowing search engines to link to their
         | page.
         | 
         | From the perspective of the search engine (and us readers), it
         | feels like a bait-and-switch to present the full article to a
         | crawler robot in exchange for a better search ranking, only to
         | hide it and demand payment from a human.
         | 
         | But over in Australia, old media organizations have
         | successfully lobbied for a "link tax" which allows them to
         | demand payment from search providers who link to them. We've
         | still got a long way to go before we reach a consensus on the
         | independence of search platforms and the idea that human
         | viewers should be served the same content as web spiders.
        
         | ferdowsi wrote:
         | Google actively encourages hard paywalling in lieu of other
         | ways of gating media (like incognito detection) .
         | https://www.blog.google/outreach-initiatives/google-news-ini...
         | 
         | Also strange that some people would care more about a clean
         | search result than the survival of media being consumed.
        
         | kin wrote:
         | If we want quality content then these news sources need to be
         | incentivized somehow.
         | 
         | When it comes to SEO, the content is all there but the paywalls
         | are usually client side so it's harder for crawlers to dock
         | down paywalls.
         | 
         | Overall I agree that paywalls are annoying. But I do want
         | quality publications to survive else we are going to be stuck
         | with content like USA Today
        
         | etc-hosts wrote:
         | Do you deposit your paychecks in the bank or do you send them
         | back to your employer ?
        
         | platz wrote:
         | Pay up.
        
           | syshum wrote:
           | They need to make the price reasonable, and $9.99 month for a
           | single paper is not reasonable IMO.
           | 
           | For $9.99 I month I can access to a library of thousands of
           | hours of videos (netflix, prime, discovery+, etc) , thousands
           | of hours of music (spofity, prime music, etc) , or thousands
           | of hours of PC Games (Xbox Game Pass)
           | 
           | Sorry but the USA Today is not as valuable as these
           | services... maybe $2.99 but more likely something like $9.99
           | a YEAR at most $1.99 a mo would be a price point I would
           | consider.
        
             | CubsFan1060 wrote:
             | Those are interesting comparisons.
             | 
             | None of your comparisons get you actual, recent news. Do
             | you see this all as simply entertainment?
        
               | syshum wrote:
               | In many ways yes. News competes for the same time and
               | budget as entertainment. These are both activities that
               | people spend their disposable time / income on. They are
               | not Food, Shelter, etc. Nor will someone refuse to go to
               | their kids ball game because they need to read the USA
               | Today..
               | 
               | No news like a movie or a tv show is something to pass
               | the time when you have nothing else to do.
               | 
               | Also keep in mind Trust in news is at a all time low, in
               | part because the news themselves treat it as
               | entertainment by sensationalizing everything, "if if
               | bleeds it leads" and other High Drama "news"
        
             | ameister14 wrote:
             | I'm willing to support honest, well done journalism and
             | thoughtful editorial for $5 bucks a month and expect about
             | 4 articles for that.
        
             | memling wrote:
             | > For $9.99 I month I cant access to a library of thousands
             | of hours of videos (netflix, prime, discovery+, etc) ,
             | thousands of hours of music (spofity, prime music, etc) ,
             | or thousands of hours of PC Games (Xbox Game Pass)
             | 
             | Do you think it'd be worth it if you had archival access to
             | the paper? It'd be interesting to be able to read NYT from
             | its inception in 1851, for example. I know there are some
             | papers that have done digital archiving, but I wonder if a
             | research pass would be a way to generate revenue, too...
        
               | syshum wrote:
               | It could be, Only if it was a full, complete, uncensored,
               | unedited archive. Which is highly unlikely.
               | 
               | Another valuable feature would be to have access to a git
               | style record of all edits... which no newspaper would
               | ever do either
        
               | faeyanpiraat wrote:
               | It's like walmart throwing some expired food after you
               | for free.
               | 
               | It could be good for some use cases, but not for the
               | primary one which is getting fresh food for consumption.
        
               | memling wrote:
               | hence the research pass. I could actually see that as
               | valuable for a subset of people if it were searchable. I
               | find the historical value of news generally higher than
               | the current value but of course that's not why people
               | read the paper. I might be inclined to subscribe to the
               | times if I could read contemporaneous perspectives of
               | historical periods I'm interested in. as it is, I
               | sometimes feel like Chesterton, who snarkily opined he
               | would be impressed if the news could get the past right,
               | to say nothing of their guesses about the future.
               | 
               | even so I think there's a need for deeply reported
               | careful work...and that takes money. archives might work.
               | I also like the git diff idea in a sibling comment.
        
               | tomjen3 wrote:
               | It might be interesting to read the newspapers for
               | september 10 2001 or read the stories for the days before
               | a big event, but other than that? It has very little
               | value.
        
         | the__alchemist wrote:
         | I built a search engine based on Bing's API. One of the core
         | features is ranking paywalled sites lower, making their text
         | grey (eg Hacker news), and putting a moneybag char in the link.
         | 
         | My reasoning is the same as yours - there's nothing wrong with
         | Paywalls, but they're no good in search results, since chances
         | are, a given user doesn't have an account with an arbitrary
         | paywalled site that shows up in search.
        
         | xoa wrote:
         | > _I personally do not derive any benefits from them_
         | 
         | > _I want to be able to read them_
         | 
         | Uh? Being able to read is deriving a benefit. I don't disagree
         | that the current situation is a complete mess, and that subs
         | everywhere is ridiculous. It's perfectly possible to imagine
         | technical/business solutions that would match reasonable
         | budget/month for news to what people read and valued. And it's
         | also easy to see real collective action problems, incentive
         | issues and so on that might make that impossible. All tied
         | together with advertising, privacy, public education issues and
         | so on as well.
         | 
         | But claiming you derive no benefit from newspapers at all would
         | be a stretch even if you didn't want to read them, but claiming
         | you don't while one sentence later saying you _do_ want to read
         | them? That doesn 't seem quite reasonable.
        
           | deadalus wrote:
           | >I personally do not derive any benefits from them
           | 
           | Any article is plastered all over the internet in hundreds of
           | websites. Same topic, different headline.
           | 
           | >I want to be able to read them
           | 
           | I want to be able to read ANY of those "free non-paywalled"
           | articles instead of the one that's paywalled. I have no
           | loyalty to NYT, USA Today or The Blaze.
        
             | CubsFan1060 wrote:
             | So you want the news, and you don't want anyone to earn any
             | money from spending the time to produce that news?
        
               | deadalus wrote:
               | I will prefer reading the same news from a website that
               | does not paywall content. Websites pay-walling content is
               | not the issue here. The issue is Google ranking paywalled
               | sites higher even though the same content is available
               | elsewhere for free. Those non pay-walled websites must
               | also survive.
        
               | JumpCrisscross wrote:
               | > _issue is Google ranking paywalled sites higher even
               | though the same content is available elsewhere for free_
               | 
               | It's almost like it's not the same content. Something
               | breaking on the _Times_ and then being summarized
               | elsewhere are not interchangeable, which is why Google
               | ranks its results as it does.
        
               | deadalus wrote:
               | I agree that if something breaks on the Times, it should
               | be ranked higher. But 99% of the time, the news didn't
               | break on Times or some other paywalled site. Still,
               | Google will rank it higher - and I have to waste my time
               | : opening it, closing it because its paywalled, open the
               | next result and hope that it's not paywalled.
        
         | dejj wrote:
         | HTTP status 402, Payment Required may be the one for you
         | https://developer.mozilla.org/en-US/docs/Web/HTTP/Status/402
        
       | astura wrote:
       | I could have sworn that USA Today already had a paywall, but
       | looks like it's just the local papers owned by it's parent
       | company (which largely have the same page layout as USA Today)
       | are the ones with the paywall. Seems obvious that they'd extend
       | that to their national publication.
        
       | EGreg wrote:
       | Journalism had to adapt to the Internet. We talk about paywalls
       | for online content in our whitepaper about how we plan to
       | decentralize the Web economy and help monetize journalism and
       | open source through micropayments instead:
       | https://qbix.com/QBUX/whitepaper.html#Paywalls
       | 
       | The original Xanadu project had the concept of micropayments, but
       | until now the only way to really achieve it was using lotteries
       | (I think it was Ron Rivest in the 90s who suggested this?)
       | 
       | The question is, how to monetize open source or journalism -
       | online content that can be easily copied. Any sort of effective
       | payment system requires a network effect. People could forj the
       | system but they'd have to start from scratch, as no one would
       | accept their payments.
       | 
       | Imagine if every app and plugin on wordpress could have its own
       | currency to earn money as people use it on various sites, and
       | still continue to be open source. Imagine if social networks like
       | Facebook were the ones paying for their users to read it,
       | settling balances once in a while. Rupert Murdoch and News Corp
       | fought for something like this in Australia and won.
       | 
       | Would welcome feedback and thoughts. Why the massive amount of
       | silent downvotes?
        
         | gnicholas wrote:
         | I didn't downvote, but I'm guessing others are doing so because
         | this looks like self-promotion. You can mention a personal
         | project on HN, but it's best to do so only at the end of an
         | otherwise interesting comment, so it's clear you're not just
         | shilling.
        
           | dredmorbius wrote:
           | Micropayments have an absolutely unblemished three decade
           | history of perfectly and precisely failing to work.
           | 
           | https://old.reddit.com/r/dredmorbius/comments/4r683b/repudia.
           | ..
        
             | EGreg wrote:
             | Thanks for that link! Very useful substantive analysis
             | 
             | How does it apply in our case, by the way? In our case we
             | take the payment decisions out of the hands of users and
             | into the hands of community administrators.
        
               | dredmorbius wrote:
               | Media payment systems work best with a clear
               | transactional boundary and gatekeeper. Bundling models
               | are vastly more successful than unbundling ones.
               | 
               | In a tax-supported scheme, the tax collector serves that
               | role. In a ticketbox, it's the literal gate or door
               | itself. For advertising-supported media, it's the
               | publisher or broadcaster, gatekeeping in a three-way
               | branch between advertisers, creators/talent, and audience
               | (similarly, cable providers). In donor-based
               | broadcasting, the broadcaster intermediates between
               | individual donors and content producers.
               | 
               | As an alternative to a governmental progressive-tax-based
               | system, a natural gateway exists at the ISP level, for
               | which a _sufficiently effective_ gating, revenue-
               | collection, and content-payment system might work. I 'd
               | outlined that about three months ago here:
               | https://news.ycombinator.com/item?id=26893033
               | 
               | There are access-based royalty systems such as ASCAP /
               | Harry Fox, though my sense is that for more substantial
               | text-based content (similarly: data-backed reporting,
               | deep analysis, and probably a fair bit of serial media of
               | the video or podcast variety), linking payment to
               | _publishers_ or _studios_ , who can support a staff of
               | creators (writers, artists, actors, directors, support
               | personnel) would be preferred to the music/broadcast
               | model.
               | 
               | Your problem is you're trying to dam a flat plain. You
               | need to find a suitable dam site, and it's probably the
               | ISPs. On the other hand, they're going to need systems
               | for that service: content negotiation, payment
               | collection, royalties or subscription payments, etc.
               | 
               | The distinction my model has from a traditional
               | micropayments or subscription model is that the provision
               | level is universal. A service subscriber pays in a flat
               | fee, they get an all-you-can-eat plan. The payment
               | differentiation is between the aggregator and the
               | creating studio (somewhat similar to current cable
               | subscriptions).
               | 
               | Note that total OECD content spend is roughly
               | $100/capita. Advertising runs many times that, at ~%$600
               | billion for the 1 billion inhabitants of the OECD, about
               | $600/capita. "Free online content" costs the average
               | household of 4 over $2,400 a year.
        
       | gotorazor wrote:
       | Did anyone here commenting actually read a copy of USA Today on
       | paper before? The Nieman Lab article is not about paywalls per
       | se, but paywalls in USA Today. People forget that pre-internet,
       | USA Today was basically a news aggregator that just happened to
       | print other people's stories on newspaper form. Their business
       | model was to bulk sell these papers to chain hotels. Most of
       | their readers had never paid for a copy of USA Today.
       | 
       | So, if few reader in its heyday paid direct for it, and Gannet
       | hasn't really changed the structure or content of USA Today in
       | the last 25 years, what makes them think that readers will pay
       | directly for it now in the internet age?
        
         | mapgrep wrote:
         | > People forget that pre-internet, USA Today was basically a
         | news aggregator that just happened to print other people's
         | stories on newspaper form.
         | 
         | This part you're wrong about, USA Today has always had its own
         | reporters, a fair number of them, although it's probably true
         | they ran plenty of wire service stories as well, and may have
         | run stories from other papers run by the parent company
         | (Gannett).
         | 
         | It's true about the hotels and as far as I know few people ever
         | bought direct subscriptions.
        
         | tyingq wrote:
         | >Did anyone here commenting actually read a copy of USA Today
         | on paper before?
         | 
         | Yes, though because it was provided by a hotel for free. I
         | can't imagine paying for one.
        
           | dredmorbius wrote:
           | Oh, you paid for it.
           | 
           | A major _USA Today_ revenue model has been passive
           | consumption through hotel distribution. To the tune of $82
           | million /year. (Total revenues are estimated at $3.4 billion
           | for the privately-held company.[1])
           | 
           | https://www.forbes.com/sites/jeffbercovici/2011/08/02/how-
           | us...
           | 
           | (This _Forbes_ article is in fact linked in the _Nielsen_
           | piece anchoring this thread.)
           | 
           | Edit: Hotel revenue contribution downgraded from "a
           | principle" to "a major" w/ information from Owler.com.
           | 
           | ________________________________
           | 
           | Notes:
           | 
           | 1. https://www.owler.com/company/usatoday
        
             | crazygringo wrote:
             | Well, the article says there's basically a 50% chance you
             | paid for it explicitly on your room bill. Which shocks me,
             | I always look at my bill in detail (out of curiosity) and
             | I've never seen that in my life. Is this specific to
             | certain types or brands of hotels, that I somehow
             | rarely/never stay in?
             | 
             | For the other half... now it's got me wondering what hotels
             | pay USA Today on average per newspaper? I'd always assumed
             | it was free or at least nearly free, just an ad delivery
             | mechanism. But now you've got me curious.
        
               | tyingq wrote:
               | >the article says there's basically a 50% chance you paid
               | for it explicitly on your room bill
               | 
               | I'd like to think I'd have noticed that, at least once.
               | That's a pretty shitty tactic.
        
               | Spooky23 wrote:
               | Hilton affiliates used to have an opt-out model where you
               | get a refund ranging from $0.50-$2.50 depending on the
               | property or franchisee.
        
         | walkedaway wrote:
         | I don't think the data backs your claim. Sure, maybe in the
         | 2000s after the internet began to dent its model it became a
         | hotel paper, but in its heyday (the 80s and 90s) it was very
         | popular option from newsstands (I'm old enough to remember
         | dropping 50 cents for a copy).
         | 
         | Back in the day, it was common for people to grab their
         | favorite local paper and a USA Today. USA Today was great at
         | national coverage of sports which apparently drove newspaper
         | sales.
         | 
         | https://en.wikipedia.org/wiki/USA_Today#History
        
       | throwitaway1235 wrote:
       | A few weeks ago the Reuters Institute published a study that
       | claimed 29% of Americans "trust media".
       | 
       | My question based off of that, are 29% of Americans funding
       | paywalled media?
        
       | [deleted]
        
       | renewiltord wrote:
       | Hmm, interesting article. It _does_ kind of pointless for this
       | newspaper.
        
       | Trias11 wrote:
       | The moment I see a paywall or even a flavor of heavy popup
       | nonsense presenting some obstacles to content - I move on. Same
       | with ad-infested sites. I have low tolerance to crap.
       | 
       | The more people will do that - the quicker this annoying business
       | model die. Unless your content will help me to make money
       | (courses, tutorials, specific investment analysis) I aint'
       | spending a penny on you.
       | 
       | In a controversial note - I'd totally pay monthly subscription to
       | some pirating service that extracts content from behind paywall,
       | strip pages from ads and provide access. This will be valuable
       | service.
        
         | realityking wrote:
         | Why would you prefer to pay pirates instead of the original
         | creator?
        
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