[HN Gopher] Rules of Storytelling for Fundraising
___________________________________________________________________
Rules of Storytelling for Fundraising
Author : domrdy
Score : 102 points
Date : 2021-07-08 06:20 UTC (1 days ago)
(HTM) web link (www.nfx.com)
(TXT) w3m dump (www.nfx.com)
| maverick-iceman wrote:
| Storytelling is for movies..
|
| For maximum conversion fundraising you need a rat inside the VC
| firm so that you can retroactively put together a startup which
| ticks all the boxes of whatever thing is on the minds of the
| decision makers at the VC firm.
|
| Any other tactic is being thrown at founders by gurus who either
| got lucky using said tactic and now think they discovered fire or
| even worse some mumbo-jumbo.
| lmeyerov wrote:
| super astute in pointing out there is the initial decision maker,
| and then the internal sell: associate->vc->partners->due dil
|
| Something this misses, in both cases, much of the initial yes /
| no is often in the first minutes. it hints at it w putting best
| stuff first, so worth being explicit on that. Ex: "Amazing
| factoid about us X, like 100K people are using us to shine their
| shoes 100X faster!". That makes the rest of the story draw them
| in further, and should grow that: more excitement + less fear.
| Otherwise, you've lost them before minute 5, and they will likely
| only get more agitated & distracted as you go on.
| RandomWorker wrote:
| This gave me lots to think about. Lists like these are a great
| resource to return to. Besides CEOs product owners could also
| read this because making any product needs a story, or the sales
| department also needs stories. Learning more about stories will
| only help you.
| halfmatthalfcat wrote:
| I just went through making a deck for my startup and it's really
| hard to not want to say everything on your mind and why your
| startup is so great.
|
| It is a constant process of tweaking copy, redoing graphics,
| trying to distill your idea into small bite-sized chunks.
| onion2k wrote:
| There's a good episode of Metrics That Measure Up where Bill
| Reichert (Garage Technology Ventures) covers this -
| https://podcasts.apple.com/us/podcast/metrics-that-measure-u...
| neom wrote:
| These are excellent points and can be summarized into: Why are
| you here and how did you get here? Where are you going? How do
| you plan to get there? - With that in mind, of all of the points
| they make, the most important one IMO is point #4.
|
| Point #4 is so important, and I feel like a lot of people lose
| because of this one. Sometimes you'll say something in the "how
| do you plan to get there part", and then you'll really want to
| delve down into why, this smart cool thing you've figured out.
| You don't need to. If they ask why, tell them, if they don't,
| just tell the story. If they ask why, _do not_ get into crazy
| detail or operations stuff, partly because you 're probably
| wrong, partly because to some degree you'll be held to it, partly
| because there is a high chance you'll introduce
| confusion/disagreement. I cannot say this enough, do whatever you
| can to stay out of the weeds, if you're pushed, tell them you'll
| email them later with the details, make a note, email them later
| with the details.
___________________________________________________________________
(page generated 2021-07-09 23:01 UTC)