[HN Gopher] The Lightness of Windows
       ___________________________________________________________________
        
       The Lightness of Windows
        
       Author : ingve
       Score  : 132 points
       Date   : 2021-06-28 14:32 UTC (8 hours ago)
        
 (HTM) web link (stratechery.com)
 (TXT) w3m dump (stratechery.com)
        
       | CA0DA wrote:
       | This is interesting, compared to another current front-page HN
       | post, " I Will Never Use a Microsoft Account to Log Into My Own
       | PC" https://news.ycombinator.com/item?id=27659988
        
         | criddell wrote:
         | I can see why Microsoft might insist on Windows Home users
         | having a Microsoft account, but I don't get the reason for
         | Windows Pro users also being required to have a Microsoft
         | account.
        
           | gentleman11 wrote:
           | Why should my mom be forced to make a Microsoft account to
           | use her computer?
        
             | criddell wrote:
             | She should probably be given the option to upgrade to
             | Windows Pro.
        
             | esclerofilo wrote:
             | Because she won't back up her files, and if she gets
             | ransomware she'll lose them. But if she has a Microsoft
             | account, they'll be on OneDrive. Which she would never have
             | set up if it wasn't for Microsoft's nagging.
        
               | Tijdreiziger wrote:
               | And why should Microsoft be the one to decide that?
        
               | f00zz wrote:
               | I've tried to uninstall OneDrive from my wife's computer
               | a few times, but the cursed thing keeps coming back.
        
               | neodymiumphish wrote:
               | To be fair, they aren't (at least not yet). You can still
               | set up a local account.
               | 
               | As for why/whether Microsoft should decide that, it's
               | kinda their call. Plenty of other apps/services/devices
               | require an account of some type. (effectively) All
               | require agreement with their terms of service.
               | 
               | By your logic, why aren't you irritated that Microsoft
               | requires any type of account at all for Windows (same for
               | any other OS)?
        
               | esclerofilo wrote:
               | Because (1) no one else can and (2) after a ransomware
               | attack, they get the blame.
        
               | neodymiumphish wrote:
               | Exactly. Windows Defender comes with Windows for free,
               | and does a pretty good job protecting home users.
               | However, ransomware is still the most prolific cyber
               | threat for home users, and Defender can't do much against
               | it if the malware executes before Defender can
               | stop/detect it.
               | 
               | Integrating OneDrive automatically for Photos, Documents,
               | etc, can seriously aide in protecting those important
               | files for end users, since the un-encrypted versions of
               | their files will still be available on OneDrive after a
               | successful attack.
               | 
               | What if Defender was only an option for Microsoft account
               | users? Then it'd be "look at these greedy assholes that
               | just want to collect all your data", when really it'd be
               | an effort for them to protect the reputation of Defender
               | by forcing full functionality by default.
        
               | vel0city wrote:
               | I'll preface by saying I'm glad Windows Defender doesn't
               | do this automatically, but there are security software
               | suites which do provide some protection against
               | cryptoware but at the cost of performance. They tie into
               | the write commands at the OS level and cache the changes
               | while it watches the behavior. If it thinks the actions
               | are probably malicious, it locks out those flagged
               | processes from being able to make any additional file
               | changes and rewinds all the changes those processes have
               | made.
               | 
               | I've yet to actually have it work in in actuality (I have
               | never experienced a ransomware attack either
               | professionally or personally) but I've definitely
               | experienced secure delete programs attempt to do a low
               | level overwrite with random data get interrupted by such
               | systems. I once told sdelete.exe to wipe an entire
               | directory. It furiously ran, did a bunch of disk IOPS,
               | halted a minute or two into the process due to a
               | permissions error, and all my files were fine. A second
               | or two later the security software notified me of a
               | cryptolocker infection it prevented and happily showed me
               | the command I had entered moments before.
               | 
               | Its no free lunch though. IOPS performance is a little
               | lower and there's more CPU/RAM usage per IOPS when the
               | protection is on.
        
           | njovin wrote:
           | With XBox I'm unable to play offline games if Xbox knows it
           | needs an update, even if I have the network connections
           | disconnected. There's no logical reason for this. I was in a
           | situation last year where I had purchased an Xbox with a game
           | that was allegedly playable offline but was unable to play it
           | because the Xbox Live service was down (but somehow the
           | console knew it was lacking an update).
           | 
           | In light of this, I don't trust that some future outage of a
           | Microsoft service would prevent me from logging in to or
           | using my own computer, which is totally unacceptable.
        
           | EricE wrote:
           | You can skip it with Pro. It's easy to overlook, but the
           | option is there.
           | 
           | You can also set up a new Windows 10 Pro installation without
           | a network cord plugged in and it dramatically simplifies the
           | setup process skipping the whole MS account dance other than
           | telling you that you can do it if/when you connect the
           | machine to the network later.
        
             | criddell wrote:
             | I thought Windows 11 was going to insist on a Microsoft
             | account?
        
               | krylon wrote:
               | I don't think they would do that for the Pro/Enterprise
               | version, because many large companies running domains
               | would not go for that.
        
       | Ashanmaril wrote:
       | Did we watch the same Windows 11 announcement? It was horribly
       | cringey and corporate.
       | 
       | I swear at one point a presenter said something like "the start
       | button is in the center because the product puts you at the
       | center," and assertions about how Windows enhances how you
       | "engage with the product"
        
         | sedatk wrote:
         | I agree. And the start button wasn't even at the center. A
         | random app is in the center. Start button is still on the left
         | of a centered group of icons.
         | 
         | I don't think I've seen Panos Panay less enthusiastic than this
         | in any of his presentations.
        
       | stakkur wrote:
       | _" What gives Microsoft more freedom-of-movement, though, is that
       | Windows is no longer the core of its business. This remains CEO
       | Satya Nadella's biggest triumph"_
       | 
       | Apple recognized this years ago about its OS, of course, but I'm
       | not sure I agree with the statement above. The entrenchment of
       | Windows in the enterprise is huge for Microsoft, and keeps the
       | door propped open there for most of their efforts.
       | 
       | What I mean by 'keeps the door propped open' is that a generation
       | of 'Microsoft stack' developers and development has created a
       | corporate infrastructure landscape that has been paved and fenced
       | by Microsoft's Windows (and to a degree, the .NET ecosystem).
        
         | sonofhans wrote:
         | Yeah, exactly. If Windows were not the core, bundling Teams
         | with it wouldn't be a big deal.
        
       | mdip wrote:
       | This article sums up a lot of my thinking pretty well, and at the
       | same time, I didn't find any of it particularly earth-shattering,
       | and that it was all a rather obvious place they've been
       | heading[0] but I realized after I reflected on it for a moment
       | that ... this industry sometimes makes you think in terms of
       | minutes, not years, and ... holy crap, are we really here?
       | 
       | Shortly after Microsoft started realizing the threat that
       | i-devices posed to the entirety of their business (anyone who had
       | used an iPhone/iPod Touch saw what was coming), they reacted by
       | digging in/"patriotism", with policy changes like: "We'll buy
       | anyone who wants one a Windows Phone 8 device..." because... they
       | were already buying almost everyone an iPhone that asked for one
       | and they needed a way to say "we're going to make it a lot harder
       | for you to show our customers that you prefer an iPhone". My best
       | friend and I had jobs developing/architecting large MS-related
       | things so we regularly assessed the marketability of our
       | skillsets. We both concluded: "Microsoft has one way out of this:
       | give away[1] Windows, probably need to start making Office/Linux
       | work or provide easy integration points for the OS community to
       | integrate with AD/Exchange[2]". I, separately concluded, that I
       | needed to start using a Linux desktop, full time, because no part
       | of me believed they'd do it. It's, culturally, too foreign for
       | them.
       | 
       | And then, they started executing on exactly that plan,
       | consistently. When they'd make the inevitable "Microsoft-centric"
       | decision and get blowback, they'd unexpectedly listen, and either
       | thoroughly explain, or resolve.
       | 
       | Windows 10 isn't _free_ as anyone who 's built their own desktop
       | knows. But it's effectively become the last version of Windows
       | you buy, upgraded for life, and they made that retroactive to
       | Windows 7 (do they still do this? not sure). Stuff mostly _just
       | works_ with regard to Linux interop -- NFS is a problem in some
       | contexts, but most of the things that seemed like they existed
       | "just to make it painful to interoperate between the two
       | platforms" are gone, and a lot of that is because Microsoft put
       | money behind intentionally making "The Enemy OS" work, with care
       | spent to not just "make it work" but _fix the parts that aren 't
       | quite good enough" continuously.
       | 
       | The best part of it, though, is they're operating as the
       | "opposite" of their past behavior with open standards/Linux in
       | general. I wouldn't have been surprised to see an OK
       | implementation of Linux interop on Windows (Windows Services for
       | Unix was the start of that idea), with no attention paid to
       | getting MS apps running at all on the Linux side. I'd have been
       | quite surprised if they wrote _anything* for Linux, but they made
       | the important things _work well_ on Linux.
       | 
       | I'm an enthusiastic full-time user of OpenSUSE Tumbleweed, with
       | all of _one_ disused Windows OS running in a virtual machine, who
       | writes software almost exclusively in C# (console, web and even
       | an occasional GUI, at home, anyway).
       | 
       | It's not just that they "open sourced a bunch of really important
       | things", but it's _how_ they approached opening up things like
       | .NET Core. They completely failed with the full framework 's
       | "Shared Source" crap. They recognized the complete loss of trust
       | that _all_ of us (I am and have been a happy-minus-a-few-things
       | Microsoft customer all of my career).
       | 
       | How many companies much smaller than Microsoft release their
       | "frameworks/libraries/tools/software" as Open Source products but
       | simply refuse to accept a single Pull Request. Basically,
       | "Developing it transparently" -- a good thing -- but failing to
       | "develop in the open". How many tiny little edge cases around the
       | variety of framework Collections required me, in a high-
       | performance scenario, to write an ugly hack because my
       | performance edge-case was not worth fixing. They didn't opt to
       | "develop in the open" and accept only internal PRs. They didn't
       | take it to the next step and "benevolently, (but probably
       | reluctantly) accept the occasional PR). They _encouraged_
       | developers to submit pull requests using swag /recognition and,
       | most importantly, willingness to accept PRs that aren't all that
       | important to Microsoft (or maybe anyone but that one developer if
       | it doesn't negatively impact anything). They even hosted it on
       | GitHub, despite owning/pushing a competitor at the time, because
       | "that's where everyone really is". A look at some of the core
       | logic around collections (and _enum_ for Pete 's sake), turns out
       | that all of those previous edge cases are not only solved,
       | they're solved really, really well[3].
       | 
       | God, please give me a time machine so I can see the reaction when
       | I explain all of this to 12-years-ago me. I "would will have
       | been[4]" more likely to think that this future version of me
       | appeared out of some alternative timeline that I'd never actually
       | see.
       | 
       | [0] Not a dig at the author/topic, I just felt that he was
       | explaining something that "most people who care at all about this
       | topic already knows".
       | 
       | [1] Ideally "open source it" but I knew that was extremely
       | unlikely simply because of legal reasons that are far more
       | complicated than I care to understand.
       | 
       | [2] This was a long time ago; I'd say "Office for Linux" is a
       | necessity, and is acceptable (and I prefer to use Outlook web, no
       | matter the OS; it doesn't endlessly hang), today with the
       | decision to write a Teams for Linux (albeit, with fewer features)
       | client.
       | 
       | [3] I was downright disappointed that a really nice generic Enum
       | library that I wrote is completely pointless in .NET Core. Every
       | single thing that was 10-100 times faster in that library is now
       | slower than just using the built-in stuff. And .NET's
       | implementation uses less memory.
       | 
       | [4] See Douglas Adams commentary on the difficulties of time
       | travel and grammar.
        
         | 5555624 wrote:
         | > But it's effectively become the last version of Windows you
         | buy, upgraded for life, and they made that retroactive to
         | Windows 7 (do they still do this? not sure).
         | 
         | I upgraded -- for free -- a laptop running Windows 7 to Windows
         | 10 about six months ago, long after the free upgrade period
         | ended. I have a Windows 7 box that brings up a nag screen that
         | Windows 7 is out of date and I should upgrade to Windows 10.
         | This screen shows up every few days. So, they still do it.
        
       | prepend wrote:
       | I begrudgingly switched to Macs about 10 years ago, but still use
       | Windows at work and admin my kids' machine because they wanted to
       | build their own and play games.
       | 
       | Windows at work is locked down and I guess functional for the
       | thousands of people who want to write word docs and just need
       | things to work.
       | 
       | My home Windows is a nightmare to admin and has made my kids not
       | like computers (particularly sad because my youth was spent
       | poking around widows). It has malware despite all the Windows
       | bloat that constantly pegs the CPU. It also frequently prompts
       | for admin for unknown reasons. It also will force updates that
       | take an hour. It also has things that don't work, like screentime
       | that blocks the UI but still allows processes to run, with audio
       | and video.
       | 
       | I have a pinhole and it's constantly calling out to numerous
       | services.
       | 
       | It's such a terrible experience from an admin and user
       | perspective. I hope windows11 helps. I suspect that we'll just
       | give up games and buy a ps or xbox and the kids will live on iPad
       | or android with a game system.
       | 
       | Windows has an opportunity to be a hub, but their stuff is so bad
       | right now.
        
         | [deleted]
        
       | sedatk wrote:
       | > The Internet dramatically reduced application lock-in
       | 
       | and smartphones brought it back.
        
       | thrower123 wrote:
       | It's a very weird perspective to think that Mac's 5% market share
       | actually matters and is a threat to Windows.
       | 
       | I'm utterly unimpressed by what I've seen thus far about Windows
       | 11, but that is just a clownworld take.
        
         | handrous wrote:
         | They're barely even competitors, IMO. Apple's where you go to
         | pay a premium for the closest thing to a just-works, well-
         | integrated OS & device ecosystem that the market provides, for
         | home users or individual pros (or small businesses that don't
         | do much in the way of "fleet management").
         | 
         | Microsoft (rather, some manufacturer shipping MS-bearing
         | machines) is where you go if you don't want, for whatever
         | reason, to pay a premium for that, or you need the best
         | business-oriented integration & management the market provides.
         | 
         | That covers about 99% of all personal and business computer
         | users, between those two--the remaining sliver is mostly Linux
         | and the BSDs. But there's not a ton of market overlap between
         | them, I don't think.
        
           | salamandersauce wrote:
           | I think you're missing the fact that Windows does offer a lot
           | on the home front. Games and stuff like HTPC are just better
           | on Windows.
           | 
           | Anyways they are competitors because people do switch between
           | them. Currently I have a MacBook Pro, my next laptop
           | absolutely will not be a MacBook Pro. It's the worst laptop
           | I've ever owned.
        
             | handrous wrote:
             | > I think you're missing the fact that Windows does offer a
             | lot on the home front. Games and stuff like HTPC are just
             | better on Windows.
             | 
             | Well, yes, if you have _any_ software that is must-have and
             | it 's only available for (or best on) one OS, that'll be
             | what you choose.
             | 
             | Incidentally, I'd not put Windows at the top of my list for
             | HTPC. Probably 3rd or 4th under Linux and Android (if I
             | didn't want to pay anything for the OS and wanted more of
             | an appliance, or if I were using anything short of a
             | _quite_ beefy computer--Win10 is high overhead and uses
             | tons of disk) and macOS (if I wanted a desktop experience
             | on the TV and for most advanced media stuff to _probably_
             | Just Work without having to mess with config files--old Mac
             | Minis are great for this), _unless_ I was also trying to
             | PC-game on a TV.
        
             | EricE wrote:
             | "Games and stuff like HTPC are just better on Windows." But
             | for how much longer? My first foray into M1 Mac ownership
             | has shown me that for all but the twitchy first person
             | shooters, Apples entry level chip could easily end my
             | reliance on a separate Windows desktop for gaming. If I
             | wasn't overly addicted to assets and mods in
             | Cities:Skylines and thus need at least 32GB of RAM to
             | support my oversubscription habit I'd still be rocking an
             | M1 Mac today.
             | 
             | And Apple is just getting started. I was amazed at how many
             | Windows only games I could get to work with either
             | CodeWeavers commercialized and drop dead simple to use WINE
             | implementation or the Windows ARM beta running on the
             | Parallels beta.
             | 
             | If Apples new SOC is able to woo more and more people like
             | I think it will to run on Macs at some point developers
             | will notice and the quantity and quality of Mac ports will
             | improve and I may even not need Windows running on my Mac
             | to run all the games I'm interested in. Most of the games I
             | run today have Mac versions already (although that didn't
             | factor into my buying decisions since as I mentioned I also
             | have a Windows box).
             | 
             | I look at this similar to the Blackberry before the iPhone.
             | The year before the iPhone if you would have told me that
             | it Apple was coming out with a phone that would utterly
             | displace Blackberry within the next five years I would have
             | laughed you out of the room - but that's exactly what
             | happened. Nothing is guaranteed, but I wouldn't be shocked
             | to see a significant shift away from Windows for quite a
             | few segments of gaming.
        
               | anotherman554 wrote:
               | Apple can't excel at games because powerful gaming
               | hardware goes against their "thinness at all costs"
               | philosophy.
               | 
               | Your post reminds me of the person who said Microsoft
               | Office was going to go out of business when Iwork web
               | launched in 2015. I think any argument that goes "this
               | reminds me of Iphone" is a poor argument.
        
               | OldTimeCoffee wrote:
               | The GPU in the M1 is about as powerful as a nVidia 1650ti
               | in laptop form. Unless they heavily prioritize GPU
               | development or work with AMD/nVidia they'll never be a
               | player in the game market due to serious lack of GPU
               | power.
               | 
               | Absolutely for many CPU bound loads the M1 is a great
               | processor. It just lacks any GPU power which is what you
               | need for games.
        
         | spideymans wrote:
         | >It's a very weird perspective to think that Mac's 5% market
         | share actually matters and is a threat to Windows.
         | 
         | Yes it matters, and yes it is a threat. At least in certain
         | market.
         | 
         | Mac usage share has increased from near-zero to 30% in the
         | United States over the past fifteen years, while Windows has
         | dropped from 90%+ to 60% in the same time period [0]. The trend
         | is very similar in other wealthy markets. Windows isn't going
         | anywhere, but the era of Windows hegemony in wealthy markets is
         | now over.
         | 
         | [0] https://gs.statcounter.com/os-market-share/desktop/united-
         | st...
        
       | tristor wrote:
       | He should be thanking the lone Australian developer who wrote
       | Trumpet WinSOCK for Windows ever being used to access the
       | Internet prior to Win98.
        
       | paulpauper wrote:
       | I remember over a decade ago such as in 2006 ppl thought that
       | Google would overtake msft business by offering free ad-supported
       | alternatives to many msft products. Hardly. Both have grown to
       | dominate their respective industries
        
         | avrionov wrote:
         | It is very interesting what happened. Google did overtake
         | Microsoft in may areas: - The most popular operating system -
         | More popular document suit - Higher profits
         | 
         | Microsoft survived successfully and thrives today even if they
         | don't have the leadership in may areas.
        
           | aloer wrote:
           | Imagine if google would've released one good messenger (or
           | wave?) and stuck with it
        
             | avrionov wrote:
             | Agree. They could've owned the Slack / Microsoft Teams
             | market.
        
               | dageshi wrote:
               | They'd be in even more anti-trust trouble?
        
         | prepend wrote:
         | It's interesting too that Google kind of stopped working on
         | features in docs/sheets so they never hit parity with office.
         | Close enough doesn't work for excel.
         | 
         | Had they actually tried to replace office, I think they could.
        
       | amerine wrote:
       | Was that Windows team/division being split and put partly under
       | Azure and partly under office 365 discussed in here? I'm curious
       | about commentary from Microsoft folks.
        
         | Hypergraphe wrote:
         | Yeah that might be harsh for them. I imagine that senior
         | developpers of the Windows core don't think that windows is
         | history.
        
       | venkat223 wrote:
       | Microsoft fleeced the IT users with restrictive practices and
       | overpricing.The windows OS is still a rickety machine of
       | labyrinthine codes.The explorer is still pathetic.Nadella is
       | talking like Indian politicians
        
       | tyingq wrote:
       | _" PCs became "good enough", elongating the upgrade cycle"_
       | 
       | This is really visible for me. I had historically owned
       | relatively recent hardware. No longer. My various PC's are all
       | 4th, 5th, and 6th gen Intel. I do not a lot, but a non-trivial
       | amount of software development, use a fair amount of native apps,
       | etc. In other words, not just "surfing the web". And the
       | performance is fine/acceptable. I care much more about 16GB of
       | memory and an SSD than I do about the CPU or even the GPU.
       | 
       | I don't know, however, how common that is. I'm sure there are a
       | lot of people for whom recent hardware still matters a lot.
        
       | gjsman-1000 wrote:
       | Calling the presentation "playful and light" is not how I, or
       | most of the internet, would describe it. The presenters felt like
       | they were on the verge of tears, it was strangely off-putting,
       | and the corporate emotion in the presentation was cringeworthy.
       | And that's if you could even watch it without the stream
       | crashing.
        
         | andix wrote:
         | They tried way too hard to copy Apple events. And they failed
         | really bad.
        
           | krferriter wrote:
           | Apple events can be pretty cringe too
        
             | mjfl wrote:
             | yeah I was going to say Tim Cook puts on an excited hopeful
             | demeanor that can also be interpreted as being terrified,
             | which is probably true.
        
             | birdyrooster wrote:
             | But they are cringe in the way a Pixar movie is, its kinda
             | meant to be hokey at times to humanize the presenters
             | without trying to be too smart. They understand the image
             | they are presenting really well whereas Microsoft has no
             | idea what they are fumbling into.
        
               | whywhywhywhy wrote:
               | Few things are more cringe than that mission impossible
               | sequence from the one last year. Worrying the amount of
               | yes people that must have got through to be made.
        
         | intellirogue wrote:
         | It really was off-putting the way the main guy was saying words
         | like "this is so exciting" while having zero facial emotion and
         | a dead look in his eyes. Felt like somebody was holding a gun
         | to his head and making him read off a prompter.
        
           | gjsman-1000 wrote:
           | I'm actually wondering if Stratechery watched the same
           | presentation. I don't think anyone could watch the same
           | presentation and call it "playful" or "light."
        
           | smcl wrote:
           | All the Microsoft presentations have that now - every second
           | sentence describes something as "awesome". It's really off-
           | putting, I don't mind if someone is feigning enthusiasm but
           | they lay it on so thick
        
           | prepend wrote:
           | It reminds me of the new customer support script where they
           | make them use empathetic words. " Awesome, let me help" and "
           | Thats frustrating" sound worse coming from humans that don't
           | care.
        
           | vxNsr wrote:
           | If you don't know, that's just how his face always looks,
           | he's not a super emotive guy.
        
           | agumonkey wrote:
           | I've seen this pattern often in the last decade. This era is
           | reciting not living
        
         | tupac_speedrap wrote:
         | Definitely, the whole presentation had a weird culty vibe to
         | it. I couldn't take it seriously when the presenter was gushing
         | over Windows so much.
        
           | gjsman-1000 wrote:
           | Reddit thinks of a lot of things, but now they are mocking
           | _Panos_ by calling him _Thanos_ , and Microsoft didn't help
           | considering over 50% of PCs don't meet the system
           | requirements.
        
         | [deleted]
        
         | sgerenser wrote:
         | Stream crashing was pretty bad. I work at Microsoft (not in
         | anything related to Windows) and had to watch it on YouTube.
        
         | dcastonguay wrote:
         | I enjoy watching Apple's keynotes with the presenters
         | delivering extremely polished and scripted rundowns of each new
         | product and feature; they come across as having tailored their
         | emotions to fit the desired tone of the presentation. It's very
         | different to me from the way that Panos comes across when he
         | presents things.
         | 
         | I must be in the minority here, but I actually find it very
         | refreshing to watch him speak in these sorts of events. I'm
         | guessing that you are mostly talking about Panos when you
         | mention that "presenters felt like they were on the verge of
         | tears" since the other presenters seemed to me much more
         | relaxed and "normal", for lack of a better term. From my own
         | perspective he comes across as genuinely being excited about
         | the work they're doing and doesn't seem to have a problem
         | falling into his own rhythm while presenting.
         | 
         | Intellirogue's comment mentioning his facial expressions also
         | made me realize that his presentation style might just be
         | closer to what I see in myself; I find myself in situations
         | quite frequently where I am genuinely excited about something
         | and those around me think that I'm feigning excitement. Whether
         | or not his delivery style is universally more palatable to
         | people, I personally feel more connected to it and there is
         | something about it that ends up coming across to me as more
         | relatable and sincere.
         | 
         | I also think it might be a positive thing for us to leave open
         | the possibility that some of these execs are as passionate
         | about these things as anyone on HN would want them to be. I
         | would love to have people at Microsoft and Apple and Google
         | creating things that they feel are so incredible that they're
         | on the verge of tears.
        
           | gjsman-1000 wrote:
           | I would wish that people would be that excited and felt that
           | it was that level of incredible too. However, the
           | presentation felt, to be honest, forced. Like the entire
           | emotion was an act.
           | 
           | Nothing in the presentation was something to cry over. Nobody
           | in the audience is ecstatic, nearly crying, about how Teams
           | is built in to the OS, or that the Start Menu button is now
           | in the center and how that now puts _you_ in the center (his
           | words). We all know this isn 't a big deal and yet he's so
           | emotional about it, and that's off-putting and makes it feel
           | fake and forced.
           | 
           | It's an extreme reaction to details that, frankly, most of us
           | are looking on in horror over. Upsetting 26 years of muscle
           | memory is a good idea? Building Teams into Windows, which
           | almost no family uses and is a resource hog, is a good idea?
           | A good idea so good it's worth trying not to cry over?
        
           | jollybean wrote:
           | " they come across as having tailored their emotions to fit
           | the desired tone of the presentation."
           | 
           | They are coached and it's scripted.
           | 
           | Watching an Apple Presentation is like watching really bad
           | actors try to read a dramatic script, which is fine, because
           | they're not actors and there shouldn't be a script, but it's
           | still funny.
           | 
           | It's sometimes a little bit comical - when Tim Cook raises
           | his voice to say something more poignant - you can just see
           | the 'forced' nature of it. I can imagine the poor coach, like
           | a high school choir director flailing her hands, trying to
           | get 'a little more emote'.
           | 
           | Watch their hand movements - sometimes it's really overly
           | expressive and unnatural.
           | 
           | In particular, listen to the pacing. For a long time now
           | they've really slowed down the cadence, it's almost odd.
           | 
           | In the end I don't think we should ready any of this into
           | anything. It's basically irrelevant.
        
       | quanticle wrote:
       | This quote is a bit rich:
       | 
       |  _Nadella: In our case at Microsoft, I've always felt that, at
       | least the definition of a platform is: if something bigger than
       | the platform can't be born, then it's not a platform. The web, it
       | grew up on Windows. Think about it. If we said, "All of commerce
       | is only mediated through us," Amazon couldn't exist, if we had
       | somehow said, "We're going to have our own commerce model."_
       | 
       | Yes, it was born on Windows, and you did _everything in your
       | power_ to strangle the web in its crib. And now, when it 's
       | convenient, you try to take credit for birthing it?
        
         | Clubber wrote:
         | He didn't say it was born on Windows, he said it grew up on
         | windows. Per your quote:
         | 
         | >In our case at Microsoft, I've always felt that, at least the
         | definition of a platform is: if something bigger than the
         | platform can't be born, then it's not a platform. _The web, it
         | grew up on Windows._ Think about it. If we said, "All of
         | commerce is only mediated through us," Amazon couldn't exist,
         | if we had somehow said, "We're going to have our own commerce
         | model."
         | 
         | That's hard to argue. AOL made it where Prodigy and Compuserve
         | withered because it embraced the WWW on .... Windows. I would
         | also agree that Microsoft didn't do much to have the web grow
         | up on Windows; in fact they actively thwarted it in many ways
         | including their embrace, extend extinguish strategy. They
         | mistakenly believed that controlling the browser was the key to
         | controlling the internet.
        
         | AnimalMuppet wrote:
         | No, it was _not_ born on Windows. It was born to be platform-
         | agnostic. But if it was born on any particular OS platform,
         | that would probably be Unix.
         | 
         | It was _popularized_ on Windows, but that 's not the same
         | thing.
         | 
         | But yes, Microsoft did everything in their power to, if not
         | strangle the web, at least to turn it into a Microsoft walled
         | garden.
        
         | marcodiego wrote:
         | Windows was already dominant at the time. No other OS was as
         | wide deployed, popular and known at the time. Most people I
         | knew in the 90's had their first contact with the internet
         | through a windows box.
         | 
         | Microsoft may have been late to the party but, considering how
         | they basically owned the client-side, they had time to recover.
         | In just a few years IE ate 90%+ of the browser world.
        
           | quanticle wrote:
           | Yes, but that doesn't alter the fact that Bill Gates saw the
           | web as an existential risk for Microsoft, and did everything
           | in his power to ensure that the web evolved in a way that
           | would benefit Microsoft in general and Windows in particular.
           | I find the second part of Nadella's quote to be especially
           | ironic:
           | 
           |  _Think about it. If we said, "All of commerce is only
           | mediated through us," Amazon couldn't exist, if we had
           | somehow said, "We're going to have our own commerce model."_
           | 
           | That is, in fact, _exactly_ what Microsoft tried to do. They
           | tried to force their own proprietary standards on the web. It
           | was only after they were slapped down by the Justice
           | Department that they stopped engaging in anti-competitive
           | behavior and created the space for alternative web browsers
           | to grow. Even then, it was almost too late. How many
           | _decades_ did we wait for IE6 to finally die so that we could
           | write web sites that would even pretend to conform to modern
           | web standards?
        
             | gowld wrote:
             | That's not the same thing. Bad as it was, MS/IE never
             | _prevented_ websites from existing, or even partially-gated
             | them by requiring them to get MS approval like console
             | video games and iOS App Store.
        
               | marcodiego wrote:
               | Yes, but when IE also became dominant, then came
               | exclusive extensions that, once widely used, broke the
               | internet to everyone using other browsers.
        
         | gjsman-1000 wrote:
         | Last time I checked the history books, Tim Berners-Lee used a
         | NeXTCube to create the web. The Web was born on NeXT (later
         | Mac), not Windows.
        
           | tootie wrote:
           | Benefit of the doubt, he's not talking about literally
           | invention, but rather adoption. Most early internet users
           | were definitely on Windows and Internet Explorer was the
           | dominant browser for many years. Even that take glosses over
           | them cheating Netscape out of their spot, but really IE was a
           | cutting edge browser when it was at it's peak.
        
             | gjsman-1000 wrote:
             | And then Microsoft gave us the gift of Internet Explorer 6.
        
               | laurentb wrote:
               | IE6 was released in 2001, 3 years before Firefox 1.0.
               | 
               | At the time, it was indeed a gift and Netscape was
               | already on its dying legs with Netscape 6, bloated beyond
               | recognition
        
               | Paianni wrote:
               | IE6 was actually a perfectly fine browser at launch, the
               | trouble was that it stayed current for so long that
               | getting IT infrastructure to abandon it took far longer
               | than it should have. XP and Server 2003 had a similar
               | predicament.
        
               | mcny wrote:
               | > IE6 was actually a perfectly fine browser at launch,
               | the trouble was that it stayed current for so long that
               | getting IT infrastructure to abandon it took far longer
               | than it should have. XP and Server 2003 had a similar
               | predicament.
               | 
               | My worst experience with Internet Explorer didn't even
               | have to exist. Why did Windows 98 do Windows Update with
               | Internet Explorer? Was there a technical reason why
               | Windows Update had to be coupled with an open web browser
               | session? My memory isn't that good but from what I recall
               | it was really painful over dial up (technically up to
               | 48kbps but in practice, you'd be lucky to get half of
               | that).
        
               | badsectoracula wrote:
               | > Was there a technical reason why Windows Update had to
               | be coupled with an open web browser session
               | 
               | Yes, it was so that Microsoft can claim that IE4 was an
               | integral part of the OS and couldn't be removed.
        
               | jjkaczor wrote:
               | For all the mistakes made with IE6, the modern web would
               | not be possible without Microsoft's introduction of
               | "XMLHTTPRequest".
        
             | imoverclocked wrote:
             | I mean, AOL was a pretty big player for adoption of the
             | internet and they had their own version of a walled garden.
             | Before that, there were a lot of people using lynx on a
             | text terminal in libraries/gopher clients/dialup to a local
             | university. By the time Netscape/Internet Explorer were
             | making it to the scene, they were competing for something
             | already established and growing.
        
           | e12e wrote:
           | Ah, but MS came up with Ajax, moving the web from REST to
           | movable code...
        
           | tonyedgecombe wrote:
           | Not only that but they were trying to get people on their own
           | proprietary network (MSN, not to be confused with msn.com).
        
             | pavlov wrote:
             | Isn't that proving Nadella's point?
             | 
             | Windows in 1994 was not the kind of walled garden where
             | Microsoft could have forced users exclusively onto MSN.
             | When the web turned out to be the winner, Microsoft had to
             | adapt and build their own browser; they couldn't just
             | tighten the App Store screws like Apple would do in a
             | similar situation on iOS.
        
               | enos_feedler wrote:
               | I dont think you can compare what Apple and Microsoft are
               | doing at 2 completely different points in the evolution
               | of the internet. When microsoft embraced the internet we
               | didn't have ubiquitous TCP/IP yet. It was essential.
               | Today we have the bottom layers so what businesses choose
               | to do on top is their, well, business.
        
           | splatcollision wrote:
           | He very carefully does not say "born on windows" but "grew up
           | on windows". Be sure that phrasing of a CEO's words on a
           | press interview are very carefully chosen and checked.
        
           | malkia wrote:
           | Hah, QuakeEd, quake's editor was born on NeXT (written in
           | Objective C), but then ported to Windows (MFC) as this was
           | (and still is) the typical developer's machine (or DOS back
           | in the days).
        
           | spijdar wrote:
           | There's some wiggle room here, depending on how you "count".
           | The first HTTP client and server were certainly created as
           | NeXT apps, and I love NeXTSTEP so I love mentioning this
           | trivia, but the reality IMO is the web that people actually
           | used in the 90s and the web that evolved into what we have
           | now doesn't really resemble Tim Berners-Lee's vision for what
           | he called "the web" or his client/server.
           | 
           | So as far as popularizing the web for the masses and
           | developing the _de facto_ WWW so many people experienced, I
           | think the earlier DOS and other Unix browsers like Mosaic
           | were more instrumental, with Internet explorer and Netscape
           | really  "birthing" the web we know.
        
             | ragebol wrote:
             | Would it be fair to say that the web we know today, with a
             | few big players that gather all our data was born on
             | Windows but the web we know and love, with an abundance of
             | personal websites was born on Unix?
             | 
             | Probably not, but there is some correlation I guess
        
               | Lorkki wrote:
               | Probably not. Most people in the 90s had their personal
               | websites in some shared hosting service, while clients
               | across the board were and still are predominantly
               | Windows.
        
             | hulitu wrote:
             | > So as far as popularizing the web for the masses and
             | developing the de facto WWW so many people experienced, I
             | think the earlier DOS and other Unix browsers like Mosaic
             | were more instrumental, with Internet explorer and Netscape
             | really "birthing" the web we know.
             | 
             | In 1995 windows was at his birth. The majority of people
             | used other protocols than http to explore the internet. I
             | was searching for a DOS browser to run it on the university
             | computer (DOS diskless) to see the new web. Then MS bought
             | Spyglass (or something) and they destroyed Netscape by
             | bundling IE with windows. Windows did not bring anymore the
             | web to the masses than netscape, chimera and others did.
             | They just happened (as today) to hold a monopolistic
             | position on the market and exploited this position.
        
               | chipotle_coyote wrote:
               | > Then MS bought Spyglass (or something)
               | 
               | This is actually kind of an amazing story when you dig
               | into it. Microsoft _licensed_ Spyglass -- which was the
               | commercialized version of the original Mosaic -- on a
               | royalty basis. Microsoft 's version of Spyglass was
               | Internet Explorer 1.0, part of the commercial "Microsoft
               | Plus!" package. But then Microsoft released IE separately
               | for free, and when it was bundled with Windows, a bit of
               | accounting sleight-of-hand treated it as $0 direct
               | revenue (after all, it's just freeware they're not making
               | you download separately, right?). So, the royalty payment
               | to Spyglass became: $0. They still paid a fairly small
               | flat minimum, but that was it.
        
               | fartcannon wrote:
               | Amazing? You mean despicable. Like pretty much everything
               | Microsoft has ever done.
        
               | lucasverra wrote:
               | We might even see MS making popular Progressive Web Apps!
               | 
               | >Quote : That is going to be the fundamental challenge in
               | such a world, but we feel that there are ways. One of the
               | ways I look at this is you can light an Android app or a
               | PWA app or a UWP app on Windows in the future, or even
               | today, for some of the new AI APIs.
        
           | bin_bash wrote:
           | I'm sure most of you have seen this, but for the younger
           | crowd, this is the actual machine: https://collection.science
           | museumgroup.org.uk/objects/co82323...
        
         | tpush wrote:
         | Nadella's talking about how the web "grew up" on Windows; it's
         | just rhetoric about how the dominant (client-side) portion of
         | the web was facilitated through Windows.
        
           | goalieca wrote:
           | >portion of the web was facilitated through Windows
           | 
           | I'm old enough to have lived through ie6. They did everything
           | they could to hold the web back a generation because they saw
           | the future and it was web services and the open web doesn't
           | exclusively run on windows.
        
             | raydev wrote:
             | It really does not matter what MS tried to do back the, as
             | the average consumer was using Windows to access the
             | internet.
             | 
             | Sure, MS was bad. Doesn't change the fact that most people
             | first experienced the internet through Windows. And it was
             | that audience that brought business and more money.
        
             | tootie wrote:
             | I remember this time as well and it's not really true. They
             | pushed a lot of proprietary features like ActiveX, but IE
             | overall was far more sophisticated than Netscape. It really
             | pushed DOM (albeit a hacky, proprietary DOM) as a way to
             | dynamically manipulate pages. They also birthed XMLHTTP
             | which was the original format for AJAX. Netscape was pretty
             | Stone Age by comparison.
        
               | deaddodo wrote:
               | Some new technologies that are now crucial to web
               | standards were developed as a part of IE. But to say
               | Netscape was "Stone Age" in comparison is disingenuous
               | and/or a misremembering of the past. Especially the
               | following 5 years after Netscape died; when the web
               | stagnated on IE6 while Firefox and Safari slowly gained
               | market share.
               | 
               | IE had _many_ issues supporting other crucial (and
               | standard) technologies like CSS, images + alpha blending,
               | basic ease of use features (tabs, accessibility,
               | extensions), security (a good chunk of the ciphersuite
               | was missing), etc.
        
             | nbevans wrote:
             | https://en.wikipedia.org/wiki/Ajax_(programming)
             | 
             | "In 1996, the iframe tag was introduced by Internet
             | Explorer; like the object element, it can load or fetch
             | content asynchronously. In 1998, the Microsoft Outlook Web
             | Access team developed the concept behind the XMLHttpRequest
             | scripting object.[4] It appeared as XMLHTTP in the second
             | version of the MSXML library,[4][5] which shipped with
             | Internet Explorer 5.0 in March 1999.[6]"
             | 
             | This was Microsoft's single biggest contribution to the
             | early web. Everyone likes to hate on IE but actually it did
             | include a lot of innovation.
        
             | admax88q wrote:
             | They did _almost_ everything in their power.
             | 
             | They did not however, prevent you from downloading and
             | installing netscape like Apple is currently doing with iOS.
             | 
             | I believe that was Nadella's main point, which I don't
             | disagree with.
             | 
             | While they did attempt to embrace, extend, extinguish, the
             | platform was fundamentally not locked down which still
             | allowed the web to take over.
        
               | notriddle wrote:
               | > embrace, extend, extinguish
               | 
               | The funny thing about that phrase is that it was invented
               | to describe Active Directory's relationship with LDAP and
               | Kerberos. Active Directory is definitely one of Windows's
               | killer applications, and rather than attempting to kill
               | it, Microsoft instead makes a killing off of it.
        
               | quanticle wrote:
               | _They did not however, prevent you from downloading and
               | installing netscape like Apple is currently doing with
               | iOS._
               | 
               | They absolutely tried to, and were only stopped because
               | the Justice Department told them that bundling IE with
               | Windows was an illegal use of monopoly power. It's
               | interesting that Nadella gives _Microsoft_ credit for
               | that and not Attorney General Janet Reno, under whose
               | authority the Justice Department pursued the anti-trust
               | case against Microsoft that led to browser bundling being
               | declared anticompetitive.
        
               | babypuncher wrote:
               | Your memory might be faulty. They got in trouble for
               | bundling Internet Explorer with Windows, but at no point
               | did they ever make any attempt to make it so you could
               | not install an alternative browser.
        
               | tootie wrote:
               | Bundling isn't the same thing. They proactively pushed IE
               | on Windows users which was deemed anticompetitive, but
               | they never prevented you from using Netscape or Firefox.
               | And the only reason that decision was made then and is
               | not applicable to iOS now is that Windows overall was so
               | dominant as a desktop OS that it effectively owned the
               | market. Apple can say that users who don't like Safari
               | can just go buy an Android.
        
               | jakeva wrote:
               | > prevent you from downloading and installing netscape
               | like Apple is currently doing with iOS.
               | 
               | I don't know about netscape, but I currently use a
               | browser other than Safari as my default browser. Unless
               | you mean the underlying framework is WebKit?
        
               | zargon wrote:
               | A distinction without a difference.
        
               | 8note wrote:
               | Safari reskinned to look like Firefox is still safari in
               | my opinion.
               | 
               | Apple gets complete control over what a webpage can do,
               | and chooses the features it supports to ensure the web
               | cannot compete with the app store
        
               | vbezhenar wrote:
               | It's not Safari. It's worse than Safari, because it
               | misses some API to match a proper Safari.
        
           | ComodoHacker wrote:
           | I think it's not just rethoric. E-commerce was the thing that
           | brought money to the Web, that let it grow up and grow big.
           | And the vast majority of these transactions were made by
           | people sitting before monitors with a browser on Windows.
        
             | agumonkey wrote:
             | That's a specific side of the web. To many web == linked
             | documents, not business.
        
           | nix23 wrote:
           | No they grew up on Netscape flash and java (the sun
           | one)...windows was and is, just a application runtime.
        
             | [deleted]
        
           | bluedino wrote:
           | In the "old days", I remember more _webmasters_ using Macs,
           | especially with all the Adobe /Macromedia tools. Even going
           | into "Web 2.0" with Intel Macs.
        
             | deaddodo wrote:
             | I'm sorry, but your memory is either for a very specific
             | community or just naive. Just the sheer number of
             | applications around web development for Windows vs Mac at
             | the time would disprove that belief. For every Cyberduck;
             | you have a WinSCP, FileZilla, CuteFTP, SmartFTP, CoreFTP,
             | CrossFTP, etc. Especially since the Macromedia suite was
             | also available on Windows.
             | 
             | Having been in the community pretty deeply in those days, I
             | can assure you that Apple didn't gain any sizeable market
             | share _until_ Web 2.0. The prototype.js + Rails developers
             | definitely preferred OS X for their tool suite. The growth
             | of backend developers, in general, led to Apple's growth;
             | via developer's needing terminal access and easy
             | installation /management of backend tools with ease of use.
        
               | bluedino wrote:
               | I think I'm going back farther than you think. Webstar,
               | BBEdit, and of course the Macromedia stuff which was in
               | it's infancy. Macs seemed like a bargain compared to say
               | a WebForce Indy
        
         | hughrr wrote:
         | Nadella's true colours showing through. A few years back on
         | here people were virtually giving the guy a metaphorical hand
         | job about the new improved Microsoft.
         | 
         | So reality is as I described : hubris and marketing resulting
         | in nothing but stagnated excrement for everyone unfortunate
         | enough to have to deal with them. Again. Same as the last
         | executive positions there.
         | 
         | If Microsoft hadn't had their hands in our technology future
         | we'd be further along and better off. All they have done is set
         | our expectations low.
        
           | jensensbutton wrote:
           | You seem to be bringing a lot of personal baggage with you in
           | your comment. Maybe you should just not comment on Microsoft
           | related posts.
        
             | hughrr wrote:
             | I've been a Microsoft developer, admin and architect for 30
             | years as well as a director of a gold partner and probably
             | directly put tens of millions of dollars of revenue in
             | their direction.
             | 
             | Hell I even have met Bill back in the early 90s on a couple
             | of occasions and got some books signed.
             | 
             | I've also been on the end of having products pulled from
             | under me causing massive rewrites of stable LOB
             | applications, on the end of audits and bugs that are so
             | abhorrent that their own internal division heads got
             | involved at the time.
             | 
             | What's worst is I burned possibly tens of years of human
             | lives on things which were directly their fault through
             | absolute incompetence and negligence towards their
             | customers or burning their entire roadmap for something new
             | and shiny.
             | 
             | So quite frankly I think I'm fairly qualified to tear them
             | a new one when I see fit.
             | 
             | Edit: as always I notice that the moment the US wakes up
             | any critical posts about MSFT magically start plummeting.
             | Reputation that important? Earn it!
        
         | vondur wrote:
         | Ha. Mainstream Windows at the time didn't even have TCP/IP
         | software to connect to the internet. I think it came in a later
         | revision of Windows 95. Windows 98 did have it installed
         | though.
        
           | satysin wrote:
           | Indeed. In fact it was J Allard's[0] 1994 memo "Windows: The
           | Next Killer Application on the Internet" that caught the
           | attention of Bill Gates. Before then it was clear many (most?
           | everyone else?) at Microsoft didn't see the potential of the
           | internet.
           | 
           | It was his memo that lead to reshaping Microsoft's direction
           | with Windows and the internet with the inclusion of TCP/IP in
           | Windows 95.
           | 
           | Allard went on to be a key member of the original Xbox launch
           | team and Xbox Live. Unfortunately a lot of what he worked on
           | post-Xbox was not as successful and he left Microsoft around
           | a decade ago.
           | 
           | Since then he hasn't been involved in much of note, or at
           | least nothing to the same scale and impact as his earlier
           | work. Although topping his internet memo and the launch of
           | Xbox and Xbox Live is pretty hard to do to be fair :)
           | 
           | [0] https://en.wikipedia.org/wiki/J_Allard
        
             | agumonkey wrote:
             | Damn I wish I could be in offices at the time.
        
               | cpeterso wrote:
               | Steven Sinofsky (former President of Microsoft's Windows
               | Division) shares some behind the scenes stories about
               | Microsoft and the internet on his blog:
               | 
               | https://hardcoresoftware.learningbyshipping.com/p/026-blu
               | e-s...
               | 
               | https://hardcoresoftware.learningbyshipping.com/p/029-tel
               | lin...
        
               | agumonkey wrote:
               | Extremely interesting articles. Thanks
        
           | joejacket wrote:
           | Trumpet Winsock was required for Windows 3.11, the only
           | supported networking was IPX if I remember it.
        
             | flomo wrote:
             | Windows For Workgroups 3.11 had TCP/IP, but no PPP dialer
             | for home users.
        
             | enos_feedler wrote:
             | Yes, this is how I explain my early days on computers to
             | kids now. "The internet was an app you had to install"
        
               | rhodozelia wrote:
               | My first 'job' was going around to professors houses and
               | setting up their modems and trumpet windsock so they
               | could connect to the internet through the university's
               | modem pool. I was 12 and my dad came with me, the
               | professors would reach out to him to get me to set up
               | their internet. Hilarious!
        
               | agumonkey wrote:
               | Using the old floppynet
        
               | joejacket wrote:
               | My ISP provided shell access via dialup to download a
               | starter pack, Winsock, Mosaic, etc. All via lsz/zmodem.
               | 
               | I rarely used floppies, we did most trading via BBSs or
               | even direct dial. Telix was in my autoexec I used it so
               | much.
        
           | zamadatix wrote:
           | 95 shipped with a TCP/IP stack at launch but it wasn't
           | checked for install by default. The big thing missing was IE
           | 1.0 didn't ship with the OS initially, you had to get it via
           | the Plus! pack until the later versions of 95. Came with
           | pinball too though.
        
         | cbsmith wrote:
         | At best it was "born on Trumpet Winsock", and it definitely
         | wasn't born on Trumpet Winsock.
        
         | mdip wrote:
         | I didn't catch that quote -- that's an _amazingly_ dumb thing
         | to say. It 's _so dumb_ that I 'm inclined to believe it was a
         | mistake, rather than something Nadella believes. Maybe the PR
         | folks had a little too much say in that statement because more
         | than a few BS meters exploded.
         | 
         | Ignoring the statement for a moment, Nadella _killed_ "Windows
         | First" thinking. It took me a long time to believe they were
         | _actually_ doing it, but SQL server, and then Teams -- a
         | component of office -- along with the fact that SQL works
         | _better_ in Linux than on Windows (embarrassingly so in
         | frequent cases), Outlook 365 in Firefox works _better_ on any
         | OS than Outlook on Windows, .NET Foundation /open source .NET
         | core going from "a sort-of .NET for those of you who insist on
         | using non-Windows stuff, to working better for nearly
         | everything than the "Full Framework"[0].
         | 
         | Had that same sentence been altered by one, easy to slip on,
         | word it would have been far more accurate ("ignoring" facts
         | rather than outright lying about them): "The web, it grew up
         | _with_ Windows " or _along side_ Windows. Accurate would be
         | "dragged Windows with it kicking and screaming at times" and
         | "Windows as actively hostile toward the web" but I don't expect
         | the best CEOs of the least important companies to be that
         | honest. I'd love it, but it might not fly on Wall Street.
         | 
         | Had Microsoft continued in its monopolistic behavior, it's
         | arguable that MS tried to and possibly could have delayed the
         | success of the Internet via its refusal to support internet
         | protocols natively in the OS (Windows 95's earliest version
         | lacked Internet Explorer, but also didn't include tooling --
         | IIRC -- to speak SLIP/PPP or anything outside of NetBIOS,
         | including TCP/IP/UDP by default). The browser would could have
         | done without the "kill Netscape at all costs" behavior, but
         | even that produced tangible benefits at the end of the day.
         | 
         | I can't pretend to read his mind, but I doubt he doesn't
         | recognize the stupidity in that statement -- it's possible, but
         | it would be contrary to what I've experienced.
         | 
         | I'd love to know what Microsoft would have done with Nadella at
         | the helm during that important time. I don't think what I know
         | about Microsoft, today, would mean that they'd have embraced
         | the open web back then. I'd take it as a strong positive if
         | Nadella, today, _believed_ he would have led Microsoft here all
         | the way back then, but there 's so much hindsight in that
         | conclusion. _Most_ major players at that time were looking to
         | "lock in users, using the internet, somehow" at the time, that
         | it wasn't an obvious, correct, choice that one could sell to
         | shareholders at that time. None of those major players (save
         | Oracle) made a hard turn at some point and look nothing like
         | they do today, culture-wise (Oracle was negatively affected by
         | it all but Larry Ellison's reality distortion field appears to
         | be alive and well over there). In a lot of ways, the "locked in
         | users" is the internet we _have_ , today, but the companies
         | from back then largely didn't become the winners in today's
         | locked-in world (save Amazon).
         | 
         | [0] See my other comment for the variety of things that
         | Microsoft at least owes to Nadella's willingness to reshape
         | internal culture in a way I wouldn't have expected would be
         | possible.
        
         | morganvachon wrote:
         | He said "grew up" as you quoted, then _you_ said  "it was born
         | on Windows" which is untrue, and renders your entire point
         | invalid.
         | 
         | While I agree that Microsoft worked hard to hold back
         | innovation on the Web in its early days, you are changing the
         | words of a quote so you can then attack the quote, and that's
         | not a good look.
        
         | wpietri wrote:
         | It's even richer than you think. This is not true:
         | 
         | > it was born on Windows
         | 
         | It was born on the NeXT operating system. That was the Steve
         | Jobs creation that Apple bought and used as the foundati0on for
         | OS X. Here's the actual history:
         | 
         | https://home.cern/science/computing/birth-web
        
           | babypuncher wrote:
           | He said "grew up" not "born". He's talking about the client
           | side of the early web existing almost entirely on Windows.
        
             | wpietri wrote:
             | I'm not sure what he you're referring to. But quanticle
             | clearly said what I quoted. And Nadella said the same
             | thing: "The web itself was born and grew up on Windows."
             | https://www.theverge.com/2021/6/24/22549007/microsoft-
             | window...
        
         | gentleman11 wrote:
         | People keep fetishizing Nadella but he's the reason there is so
         | much tracking and online interference in windows now
        
         | abraxas wrote:
         | In the nineties we came within an inch of having MS Internet.
         | If IE with ActiveX had succeeded at displacing Javascript we
         | would be condemned to having one corporation controlling all
         | end user internet experience. We should count our lucky starts
         | that they screwed up Windows Mobile so badly.
        
         | sjg007 wrote:
         | I agree and bill gates got it wrong in his information
         | superhighway book "The Road Ahead"... They underestimated the
         | internet entirely.
        
         | crazypython wrote:
         | He said the web grew up on Windows. Internet Explorer invented
         | XMLHttpRequest, paving the way for interactive web pages that
         | can dynamically fetch data.
        
           | nybble41 wrote:
           | You can have web pages that dynamically fetch data without
           | XMLHttpRequest. For example, one technique is to dynamically
           | inject a <script> tag referencing the URL of a server-side
           | CGI script which collects the data and sends it back encoded
           | as a call to a JavaScript callback function to be executed on
           | the client. It's not as clean, and it can only manage GET
           | requests--so the URLs need to be unique to prevent caching--
           | but it works.
        
         | ChrisLTD wrote:
         | MS wanted the web tied to IE and Windows, but I don't recall
         | them trying to kill the web or positioning themselves to take a
         | percentage of all web commerce.
        
           | hughrr wrote:
           | There were a few attempts to kick out ActiveX based crap
           | early on. This lead to crashing browsers and poor user
           | experience so didn't go far.
           | 
           | Ultimately I think they saw it as a delivery mechanism for
           | their technology which is a reasonable bet.
        
             | ChrisLTD wrote:
             | Right, but I'd argue that ActiveX was a hedge against the
             | threat of cross-platform Java, not the web.
        
               | coldacid wrote:
               | ActiveX was more a counterpart to Java applets in
               | particular, rather than "cross-platform Java" in general.
        
               | babypuncher wrote:
               | In the end, both technologies were awful and the web is a
               | better place without them today.
        
               | coldacid wrote:
               | Agreed!
        
         | dfox wrote:
         | In fact MS not only invented XHR (and the reason why is called
         | that is because it originnaly was semi-documented internal
         | Windows API), but they also invented bunch of HTML-native
         | features that are currently being reintroduced into HTML5. And
         | then there is the "JS frameworks" front-end crowd that will
         | actively push back against doing anything non-trivial in native
         | HTML5.
        
         | [deleted]
        
         | routerl wrote:
         | Not to mention that MS were actually pretty late to the party.
         | They didn't put any chips down on the growth of the web until
         | win98, which could already be marketed as "web focused"
         | because... the web was already huge.
         | 
         | Someone please correct me if I'm wrong about the above, since
         | I'm going off childhood memories here.
        
           | quanticle wrote:
           | Internet Explorer was first released on August 16, 1995 [1]
           | for as part of the Microsoft Plus! pack for Windows 95. That
           | said, IE 1 and 2 were pretty paltry efforts and Microsoft's
           | attack against Netscape didn't really get going until IE 3,
           | which came out in '96 [2]. As I understand it, this was also
           | the first release of Internet Explorer that was packaged with
           | the operating system, as it was shipped with the Windows 95
           | OSR2 service pack.
           | 
           | [1]: https://en.wikipedia.org/wiki/Internet_Explorer
           | 
           | [2]: https://en.wikipedia.org/wiki/Internet_Explorer_3
        
           | mixmastamyk wrote:
           | Around that time Gates made a speech that they were turning
           | the company around to focus on the Internet. Unsaid was that
           | they were quite late to the party.
           | 
           | Before that you had to install TCP/IP separately on any non-
           | Unix boxes. Personally I had been using the net for years at
           | that point.
        
           | [deleted]
        
           | agloeregrets wrote:
           | You are correct. Their initial attempts were messy then too.
           | By time the iMac G3 came around in late '98 the web was the
           | #1 reason people were buying computers and Apple was
           | marketing on how much easier their product was to setup for
           | the web. Microsoft was truly remarkably bad at winning the
           | race so they went off trying to shoehorn IE on Mac, which was
           | a winning bet when the iMac became the #1 selling machine.
        
       | marcodiego wrote:
       | With azure's success, windows is no longer microsoft's most
       | profitable product/service and it hasn't been for a long time.
       | Chromebooks got a small but stable fraction of the education and
       | laptop market. Many activities that required a desktop can now be
       | more easily done using a smartphone, tablet or smart tv. Web
       | services are, by definition, multi-platform; making an OS-
       | specific features unneeded. The set of reasons to use a desktop
       | won't disappear but it is still getting smaller and will continue
       | to do so for some time.
       | 
       | It is a matter of market demand... windows is no longer as
       | valuable as it was and will eventually become a second class
       | legacy product. When that will happen is hard to predict.
        
         | adolph wrote:
         | Yes, what is an OS but an accretion of utilities around a
         | kernel intermediating access to compute and various backing
         | services?
        
       | retskrad wrote:
       | It's impossible to for Microsoft and Google to compete with Apple
       | in the US. Every YouTube, TikTok, Hollywood, Instagram celebrity
       | use AirPods/iPhones/Macbooks which means Windows and Android will
       | forever be associated with being a poor man's version of whatever
       | Apple is offering.
       | 
       | You might say Apple's only dominant market share is in the US
       | (50%) but the reality is that the US dictates what's cool and
       | what's not.
        
         | tored wrote:
         | > the reality is that the US dictates what's cool and what's
         | not.
         | 
         | I wonder for how long that will stay true, give it a decade and
         | I think that era will be over.
        
           | cosmojg wrote:
           | I'm worried that it will take a war to make this happen.
        
         | techrat wrote:
         | Galaxy Fold.
         | 
         | $2000 to 3000 phone.
         | 
         | Runs Android.
         | 
         | And you know Apple is going to do what they always do. Copy it.
         | 
         | Funny how Apple keeps copying the 'poor man's ideas.
         | 
         | Now, if you're only focused on what's cool and what isn't, of
         | course Apple is going to be the only thing you see... because
         | you're looking for it.
        
           | jakeva wrote:
           | Apple is never going to release a folding phone, it's way too
           | gimmicky.
        
             | galkk wrote:
             | Some were saying the same about pencil.
        
               | detaro wrote:
               | wtf is gimmicky about a pen for a tablet?
        
               | techrat wrote:
               | Jobs was completely against them. He considered them to
               | be a gimmick. Now the Apple Pencil is considered an
               | important accessory to the iPad.
               | 
               | https://qz.com/1575481/would-steve-jobs-like-the-ipad-
               | today/
               | 
               | >The first is that Steve Jobs unabashedly hated styluses.
               | When introducing the first iPhone in 2007, the Apple
               | founder said, "Who wants a stylus? You have to get 'em,
               | put 'em away, you lose 'em. Yuck! Nobody wants a stylus.
               | So let's not use a stylus."
               | 
               | https://money.cnn.com/2015/09/10/technology/apple-pencil-
               | ste...
        
           | gjsman-1000 wrote:
           | Apple's philosophy is that being first is not being best. You
           | can be 5th place, but if you do it "best," it won't matter.
           | That doesn't mean they are necessarily copying either. We've
           | had leaks that they've tried foldables for years.
        
         | esclerofilo wrote:
         | Facebook could start fighting back against Apple by giving
         | influencers with Android more visibility, or worsening React
         | Native on iOS. I wonder how much of an effect it would have.
         | 
         | Apple is already screwing over Facebook (look at the features
         | in iOS 15), which is why they could consider doing this.
        
         | vagrantJin wrote:
         | Among silly comments on HN, this is sillyness of a 14 year old.
         | Ya can't be serious.
         | 
         | Hospitals, wall street banks and hedgefunds, almost all the big
         | F500 corporations and people who actually do meaningful work
         | for laboratories, engineering plants and refineries, and
         | factories making microchips to cars to Aeroplanes are more than
         | likely to be on Windows.
         | 
         | You've been mislead which makes sense since Apple has the
         | effect more on impressionable people. The world literally runs
         | on Windows. The internet runs on Linux. Apple makes premium
         | consumer devices.
        
           | tpush wrote:
           | There are more devices running iOS than Windows in the US
           | according to [0].
           | 
           | Add macOS' market share and Apple's the single manufacturer
           | of the most popular OSs in the US, with quite a lead even.
           | 
           | [0] https://gs.statcounter.com/os-market-share/all/united-
           | states...
        
             | yoz-y wrote:
             | Everybody has a mobile phone, not everybody has a computer.
             | Comparing iOS and windows market share is interesting, but
             | only for the consumer market.
        
             | EMM_386 wrote:
             | You just commented on someone saying ...
             | 
             | > Hospitals, wall street banks and hedgefunds, almost all
             | the big F500 corporations and people who actually do
             | meaningful work for laboratories, engineering plants and
             | refineries, and factories making microchips to cars to
             | Aeroplanes are more than likely to be on Windows.
             | 
             | By saying something about iOS. Engineering plants don't run
             | iOS.
        
             | dQw4w9WgXcQ wrote:
             | I wonder if those figures include the 200M+ Xbox consoles
             | that all run a Windows-based OS.
        
       | tonyedgecombe wrote:
       | The problem Microsoft has with Windows is their moat (win32) is
       | turning into an anchor. All that pandering to enterprise
       | customers has created a hostile attitude towards end users.
        
         | antidaily wrote:
         | Yeah, the fact that you can still peel the onion back to
         | Windows NT looking icons is just crazy to me.
        
         | gruez wrote:
         | win32 is "pandering" to enterprise customers? What would
         | pandering to non-enterprise customers look like? Their non-
         | win32 APIs (XAML/UWP/winrt) have all failed to gain market
         | share.
        
           | Andrex wrote:
           | That can hardly be blamed on non-enterprise customers. MS
           | strangled those efforts in their cribs.
        
       | [deleted]
        
       | hota_mazi wrote:
       | > Today is the opposite: Apple reigns supreme over the computing
       | landscape.
       | 
       | Really wonder where this comes from.
       | 
       | Rough estimates of worldwide users:
       | 
       | - Windows: 1.5 billion
       | 
       | - macOS: 100 million
       | 
       | - Android: 2.8 billion
       | 
       | - iOS: 700 million
       | 
       | That's hardly "Apple reigning supreme".
        
         | gffrd wrote:
         | I think "reigning supreme" is about more than units ... I think
         | of "mindshare" and per-unit value.
         | 
         | 20 years ago, if you asked people "what does a computer look
         | like?" they thought of Windows, and they were excited about it.
         | Today, it's Apple.
         | 
         | It's the classic "what devices 16 year olds are asking their
         | parents for?" survey, which hovers around like 90% pro-Apple.
         | That's a future dollar, and one that will very likely go to
         | Apple (unless they trip over themselves / get too high on their
         | supply).
         | 
         | Also! Apple undoubtedly gets the most value-per-unit ... App
         | store sales ($138/user/year! [1]), iCloud subs, branded
         | accessories, line-extension stuff (homePod, Apple TV, etc.). So
         | while they may not dominate in unit percentage, they probably
         | get like 80% of the total revenue* in the space.
         | 
         | * kneejerk based on prior revenue breakdowns + gut feeling
         | alone [1] https://sensortower.com/blog/revenue-per-iphone-2020
        
           | EMM_386 wrote:
           | > It's the classic "what devices 16 year olds are asking
           | their parents for?" survey, which hovers around like 90% pro-
           | Apple.
           | 
           | Are you sure about that?
           | 
           | Windows dominates the high-end computer gaming market, which
           | a lot of this demographic is into. That's a $40+ billion
           | market, representing a large number of Windows users.
        
           | Krasnol wrote:
           | > 20 years ago, if you asked people "what does a computer
           | look like?" they thought of Windows, and they were excited
           | about it. Today, it's Apple.
           | 
           | Where?
           | 
           | > App store sales ($138/user/year! [1]), iCloud subs, branded
           | accessories, line-extension stuff
           | 
           | Yeah...because everything there is expensive and therefore
           | aims for the upper class (or people who want to look like
           | it).
           | 
           | But I'm quite sure they feel very much supreme.
        
         | TheRealDunkirk wrote:
         | It doesn't really FEEL like Windows has this kind of market
         | share, does it? I think if you could factor out corporate sales
         | data from market share figures, this would be much more
         | instructive, and would explain why Windows is no longer driving
         | the computing world. From my circle of family, friends, and
         | acquaintances, I think the desktop market share is more like
         | 50/50 (vs Mac) when people are voting with their own dollars.
        
         | blatchcorn wrote:
         | No way are there 1.5bn windows users. More like 1bn legacy
         | machines that are padding the numbers
        
           | quietbritishjim wrote:
           | How could it not be 1.5bn? Every business desktop and laptop
           | computer runs MS Windows and Office (yes we all know there
           | are exceptions but they're negligable relatively speaking).
           | If anything, I'm surprised it's that few.
        
           | TremendousJudge wrote:
           | computer usage is very different outside the US
        
           | hota_mazi wrote:
           | Look it up yourself, I averaged numbers from various sources,
           | which all agree that this is the ball park.
        
             | andi999 wrote:
             | Probably 500 Million in China alone running windows.
        
         | burlesona wrote:
         | I mostly agree with this point. The only way it's true is that
         | iPhone is so popular and is both a higher-spending consumer and
         | less fragmented platform compared to android, so most mobile
         | software goes iPhone first.
         | 
         | But IMO there really isn't a single dominant platform right
         | now, with Windows, Mac, iOS, Android, and Linux all being
         | highly relevant in different niches.
        
         | defaultname wrote:
         | Apple has 1.65 billion _active_ devices (iPhone, iPad, Mac). 1
         | billion active iPhones alone.
         | 
         | That's neither here nor there, though, and I would hardly say
         | that means that Apple "reigns supreme", or remotely close. It
         | seems like they're an important player among important players.
         | 
         | Microsoft, Apple, Google (with a subscript of Samsung), and to
         | a much lesser degree Sony dictate our digital life now.
        
         | e12e wrote:
         | so.. Assuming some overlap, some 5-7bn people lack access to a
         | pc or smartphone?
        
           | hota_mazi wrote:
           | I was startled as well once I added these numbers.
           | 
           | I hope this number is much smaller and the gap we are looking
           | at is more due to unreported usages.
        
           | andi999 wrote:
           | Maybe they do not have a dedicated device. It seem 65% or 4.7
           | billion people have access to the internet.
        
       | minikites wrote:
       | >Microsoft, like Apple, is responding by doing what they do best,
       | but, because it's Microsoft, it's the exact opposite of Apple:
       | instead of more deeply integrating and doing everything
       | themselves in an attempt to appeal to consumers, they are opening
       | up and removing limitations in an attempt to appeal to
       | developers, and by extension consumers who don't want to be bound
       | into Apple's ecosystem.
       | 
       | This attitude is why I think Microsoft will continue to be
       | successful and why Nadella is a much better CEO than Ballmer.
        
       | ahartmetz wrote:
       | "Apple reigns supreme over the computing landscape" Yeah, no. Not
       | really. Maybe in Silicon Valley developer circles.
        
         | eightysixfour wrote:
         | I don't think he intended it to mean "general purpose
         | computing" but "consumer computing," he mentioned iOS in the
         | next line. If you include mobile devices, in the US at least, I
         | can see the argument, although it still isn't a great one
         | considering Android.
        
           | kyriakos wrote:
           | ios is not general purpose computing
        
           | dartharva wrote:
           | It doesn't "reign supreme" in consumer computing outside the
           | US either. Rather, it's hilariously down - Apple has a mere
           | ~2% market share in India (the largest smartphone market in
           | the world after China).
        
         | ChrisLTD wrote:
         | He may be thinking from a profit perspective, but it's
         | certainly not true if you're measuring active users.
        
         | klelatti wrote:
         | I think "reigns supreme" is a judgment based on $ value rather
         | than number.
         | 
         | If I said ARM Cortex M cores dominate the microprocessor market
         | you would rightly dispute that.
        
         | lwn wrote:
         | From what I observe in NL (EU) is: Mass market is moving away
         | from home PC's to handheld devices, either iOS or Android
         | (about 50/50) (for example my dad uses an iPhone and iPad, mom
         | uses an Android phone and iPad) Lot's of students, devs/ start-
         | ups are using or switching to a macbook.
        
           | collaborative wrote:
           | I wonder if consumer desktops will be replaced by "phones"
           | connected to a keyboard/mouse/screen at some point. It kind
           | of would make sense. If you could run Windows11+Android apps
           | on a new type of good phone this would be great imo. It would
           | save lots of desk space too
        
         | aodin wrote:
         | Globally, about 270 million personal computers (including
         | laptops) [1] and 1.5 billion smartphones [2] are sold per year.
         | Apple makes up about 17% of global smartphone market share [3]
         | and 55% of US market share [4].
         | 
         | [1] https://www.gartner.com/en/newsroom/press-
         | releases/2021-01-1...
         | 
         | [2] https://www.statista.com/statistics/263437/global-
         | smartphone...
         | 
         | [3] https://www.counterpointresearch.com/global-smartphone-
         | share...
         | 
         | [4] https://www.counterpointresearch.com/us-market-smartphone-
         | sh...
        
           | alerighi wrote:
           | In the consumer market, maybe. In reality you are only taking
           | into account your country, in all other countries macs are
           | rare, and are typically only used by creators (photographers,
           | musicians, video makers, etc) or by someone that develops iOS
           | applications (because you don't have an alternative, or
           | legally you don't, a lot of people just have hackintosh VM to
           | compile).
           | 
           | Nowadays a lot of people that used a mac went back to
           | Windows, because let's face it, it's more stable, it's
           | faster, and consumes less resources. I once was a macOS user,
           | and the latest release was so slow on my 2015 macbook pro
           | (that still is a pretty good hardware) that made me format
           | everything and install Linux on it. Now it seems to me that I
           | have a brand new computer...
           | 
           | In the professional market there is only Windows. In every
           | big company everything is Microsoft, Windows, Office, Active
           | Directory, Exchange, Windows server, Azure. Probably the
           | reason is the IT department likes Windows more since it's
           | easier to maintain than macs.
           | 
           | Regarding iPhone, they are not so diffuse as they are in the
           | US. In my country you have a 19% iPhone, and it's one of the
           | European countries where they are more prevalent, and still
           | it's a minority. Most of the people uses Android phones, and
           | doesn't want to spend more than 200 euros for a phone.
           | 
           | Probably in the US iPhone are so diffuse because you usually
           | get them with your mobile plan, while in my country no one
           | buys a phone that way, since you will end up paying it like
           | double the price and you loose the freedom to change the
           | provider as you wish.
        
           | spideymans wrote:
           | How can Apple "reign supreme" over the industry, to the point
           | where they're facing significant anti-trust pressure, while
           | also having negligible marketshare? Clearly there is more to
           | this supremacy than raw marketshare.
        
             | ahartmetz wrote:
             | US marketshare and mindshare among the (US) people who
             | decide such things. If all the relevant politicians and
             | judges and their friends and families (presumably all
             | wealthy) have iPhones...
        
             | nemothekid wrote:
             | > _while also having negligible marketshare?_
             | 
             | As well as having 55% US marketshare as other posters have
             | mentioned, they account for 42% of global smartphone
             | profits despite only having 17% marketshare.
             | 
             | https://www.patentlyapple.com/patently-
             | apple/2021/04/apples-...
        
             | reader_mode wrote:
             | 55% market share in the US, and the app store has like 70%
             | mobile revenue is enough for US antitrust action.
        
         | hughrr wrote:
         | Apple reigns supreme with people who have higher purchasing
         | power than others. That's the niche they want to maintain, not
         | total market share.
        
           | ahartmetz wrote:
           | Even that seems to be limited to, as another comment said,
           | the English speaking first world. The reason why I don't have
           | an Apple device is not that I can't afford one. I can easily
           | afford their stuff, but I want a Linux computer and a phone
           | that is cheap enough not to worry about. Plus, their smug,
           | hyperbolic marketing is really off-putting.
        
             | hughrr wrote:
             | I value my time which is where Apple seems to win ie it
             | eats the least of it. That trumps the absolute cost in my
             | mind.
        
               | ahartmetz wrote:
               | If we're talking about phones, Android is very low
               | maintenance as well.
               | 
               | If we're talking about Real Computers, Linux is more
               | rough around the edges, sure. But it has Freedom. And
               | it's a fantastic system for software development.
        
               | hughrr wrote:
               | I can't speak for android now but when I used it 4 years
               | ago I actually suffered irrecoverable data loss due to
               | buggy SD card handling and was constantly bugged by it
               | every two minutes (Motorola handset) for various updates
               | and issues. It did not respect my attention however hard
               | I tried to configure it to.
               | 
               | So it went. I can't trust it. Not only that with Google's
               | business model I can't rationally invest in it. Oh and
               | the handset was abandoned after 12 months. My backup
               | iPhone 5s got an update on 14th June at 7 years old.
               | 
               | As for real computers, yes. The Mac I have is a nice
               | terminal for Linux on a server but Linux on the desktop
               | is not rough round the edges: it's a nightmare for daily
               | use.
        
               | NorwegianDude wrote:
               | Linux on desktop is very far from a nightmare. Sure, if
               | you don't know what you're doing and you mess around with
               | things, things will break.
               | 
               | If you use it as you would use Windows or Mac OS, then
               | there are no more issues with Ubuntu from my experience.
               | 
               | I actually prefer Ubuntu over the other two as the web
               | developer experience is much better than Windows and Mac
               | OS. It's nice to use native tools. It's nice to be able
               | to trust profiling. The same is also true for the other
               | two where you would have to use replacement software on
               | Linux.
        
               | hughrr wrote:
               | I've been through this discussion a thousand times
               | before. I bought an officially tested with Ubuntu T495
               | laptop and a kernel update broke it entirely due to bugs.
               | X just craps itself and the whole thing hangs. I don't
               | have the time or inclination to deal with stuff I expect
               | to work.
               | 
               | I do most of my dev work in linux but using the Mac as a
               | terminal.
        
           | spideymans wrote:
           | Like so many other things in economics, the top 20% of the
           | market could very well be more lucrative than the bottom 80%.
           | Hence Apple's perceived "supremacy".
        
           | yellowfish wrote:
           | lol
        
         | contracertainty wrote:
         | This is an incredibly silicon valley centered viewpoint. I'm
         | sure the guy makes some good observations, but how can you take
         | anyone seriously that starts with a comment like this? Apple is
         | insignificant outside of the English speaking first world:
         | North America, UK, Aus/NZ. I wish some of these people from
         | those markets would get outside their bubble from time to time.
         | There's a huge market out there that has never used nor wanted
         | an iPhone or any other Apple product.
         | 
         | Not that they are bad, they just aren't all that special.
        
           | trimbo wrote:
           | > Apple is insignificant outside of the English speaking
           | first world
           | 
           | Japan has a higher share of iOS than the US or UK. Also China
           | is ~20% iOS. Sounds small until you realize that percentage
           | equates to more iOS devices than the US.
        
             | kumarvvr wrote:
             | iOS is different from Mac right? There are a lot more
             | phones than Macs in China I believe.
        
               | trimbo wrote:
               | Grandparent post was speaking about Apple generally:
               | "There's a huge market out there that has never used nor
               | wanted an iPhone or any other Apple product."
        
             | andix wrote:
             | Also Switzerland or Sweden have a lot of Apple users. All
             | those countries have one thing in common: everything is
             | very expensive there. So people have a lot of money and
             | they can easily afford Apple products.
             | 
             | In Argentina for example an iPhone is around 2500 USD (100%
             | import tax), an average citizen needs to save for a year to
             | afford an iPhone.
        
               | Izikiel43 wrote:
               | A year?
               | 
               | A couple of years maybe, and you won't be getting the
               | latest gen one.
        
           | jurip wrote:
           | Thompson lives in Taiwan, I believe.
        
           | kumarvvr wrote:
           | Yup. The starting price of an apple computer in India is
           | almost 10 times the median salary of a young worker /
           | executive.
           | 
           | You will not fine Macs in India, except in the 1%, or in
           | movies.
           | 
           | I am sure that is true for most of South Asia.
           | 
           | It's Windows all the way down. There is a huge black market
           | for pirated windows copies here and a decade back, the
           | standard PC setup was a basic Intel based system, loaded with
           | pirated windows os on a cd that costs about 2 USD.
        
             | pie420 wrote:
             | You realize the 1% of India is 15 million people, right?
        
             | titanomachy wrote:
             | I don't think you're using the word "executive" in the way
             | that I usually understand it.
        
         | rob74 wrote:
         | Apple only reigns supreme over the niche it's carved out for
         | itself, which has maybe grown a bit over the last years, but
         | will still always be a minority (globally) if you compare it to
         | Windows/Linux on desktop machines or Android on mobile. And
         | that's ok for them, because they don't want to reduce their
         | profit margins.
        
         | Agentlien wrote:
         | I find this baffling. I'm in Sweden and I do see a Mac every
         | now and then, especially among artists and designers. But most
         | people I know use nothing but Windows and every place I've ever
         | worked used Windows. The only place I've seen a lot of non-
         | Windows machines is the university. They had a fairly even
         | split between Windows and Linux.
        
           | spideymans wrote:
           | It's definitely a US-centric view, where 30% of internet-
           | connected personal computers are running macOS.
        
           | cgh wrote:
           | As the parent mentioned, Macs are extremely popular in the SV
           | development scene. Even large, stodgy 70,000 person companies
           | like Cisco consider them the standard.
        
             | gjsman-1000 wrote:
             | IBM, in a historic twist of fate, rolled out Macs to their
             | entire fleet unless you opted out. They also said that
             | using Mac, contrary to what you'd expect from the purchase
             | price, saved them buckets of money.
        
               | dijit wrote:
               | I don't know why you wouldn't expect that.
               | 
               | People (consumers) see the Mac prices and balk because
               | they're comparing to the Acer Aspire they can buy at
               | BestBuy on discount for $300.
               | 
               | Businesses see the Mac prices (and, barring upgrades):
               | they see that they're cost competitive with the
               | contemporaries.
               | 
               | Dell XPS, HP Elitebook, Lenovo Thinkpad Txx (or Carbon
               | X1) are all in spitting distance and in some cases even
               | more expensive than Macbooks.
               | 
               | That's before you even talk support contracts or yearly
               | licenses (the OEM license on the unit is rarely the one
               | you'll use, usually you have a volume license and a KMS
               | server which also costs a lot of money).
        
               | gjsman-1000 wrote:
               | Exactly. From a business' perspective (and according to
               | IBM's own study so this isn't conjecture), Macs are
               | significantly cheaper in the long term, and only slightly
               | more expensive in the short term if even.
               | 
               | Also, when it comes to management for a small or even
               | medium sized business, look at Apple's approach to
               | management: https://www.fleetsmith.com . Dead simple
               | pricing, dead simple UI, and they provision your devices
               | out of the box without any manual setup. You can just buy
               | 50 MacBooks, Apple will automatically ship them set up to
               | your employees for no charge, and you'll pay a several
               | bucks a month per device for management.
               | 
               | Now compare that to how you manage a Windows deployment.
               | By comparison, it's unintelligible. You need to upgrade
               | every device to Windows 10 Pro or Enterprise as part of a
               | contract to join a domain, set up a domain server with
               | Active Directory to have a user store, add connects to
               | connect the Directory to the Domain which may or may not
               | require a Windows Server, which may or may not require
               | the arbitrary Windows Server CALs, and then you have to
               | manually set up and wipe each device out of the box
               | unless you managed to get a special deal with the OEM...
        
               | crooked-v wrote:
               | > and only slightly more expensive in the short term if
               | even
               | 
               | As I found with Lenovo and their bizarre continued use of
               | 1080p as a baseline everywhere in CURRENT_YEAR, if you
               | specifically go looking for laptops with even just 1440p
               | displays the prices quickly inflate towards Apple levels.
        
               | MangoCoffee wrote:
               | maybe large enterprises see Macs are cheaper but all i
               | see is Windows pc in small to mid size companies.
        
               | dijit wrote:
               | You'll see it in large companies too; there is heavy
               | inertia and quite a bit of lock-in on the windows
               | ecosystem.
        
               | alerighi wrote:
               | I don't see how having to replace an entire computer for
               | an hardware fault like a broken SSD can make you save a
               | lot of money. Maybe in the old days where macs were still
               | professional machines.
               | 
               | Nowadays macs are the nightmare of every IT department,
               | the smallest that on a PC takes a couple of minutes, like
               | changing an hard drive or a RAM module, it's a major
               | surgery on a mac, where it's still possible and where you
               | don't get all the things soldered on the main board.
               | 
               | You have an OS problem on a mac? Good luck wasting hours
               | reinstalling the operating system manually and then
               | installing all the software. On Windows? You have your
               | custom install ISO with all the drivers and software you
               | need and you install it automatically. Or just have a
               | stack of cloned disks, and in case of a problem just swap
               | the hard drive, in most enterprise computers that have
               | everything tool less is basically the fastest way.
               | 
               | Also Windows machines are usually favorites by the IT
               | departments because they work well with all the Active
               | Directory stuff, meaning that you can manage everything
               | centralized. Yes, you can even on a mac join an Active
               | Directory domain, but you can do less things than with a
               | Windows machine.
               | 
               | And surely you have to develop a lot of custom tooling to
               | administer network made by macs, while on Windows you can
               | do that with standard tooling.
        
           | criddell wrote:
           | If you consider iPhone to be part of the computing landscape,
           | does that change anything?
        
             | cbsmith wrote:
             | iPhone has 54.56% marketshare in Sweden:
             | https://gs.statcounter.com/os-market-share/mobile/sweden
        
       | slugiscool99 wrote:
       | I don't think I'll give up the macbook trackpad for anything.
       | It's probably more important to my quality of life than the blue
       | imessage bubbles.
        
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