[HN Gopher] New browser signal could make cookie banners obsolete
       ___________________________________________________________________
        
       New browser signal could make cookie banners obsolete
        
       Author : chdlr
       Score  : 258 points
       Date   : 2021-06-16 08:03 UTC (14 hours ago)
        
 (HTM) web link (www.dataprotectioncontrol.org)
 (TXT) w3m dump (www.dataprotectioncontrol.org)
        
       | rosmax_1337 wrote:
       | I've done some basic reading on GDPR but can't honestly say I
       | have it completely figured out. Can someone help me out with a
       | use case that I come across frequently? Selling tracking data to
       | third parties is the kind of thing noone wants to actually opt in
       | to, and what I imagine GDPR partially tries to combat. (among
       | other things)
       | 
       | What about site statistics keeping? If say a newspaper collects
       | statistics about visitors to their articles, and does
       | browser/user tracking by implementing cookies, for __internal__
       | use, rather than selling data to third parties. Is a cookie
       | banner still neccesary for that kind of consent?
       | 
       | Personally, I don't care if my IP appears on any website log that
       | I have visited, or if a unique cookie ID becomes present on the
       | site until I clear my cookies. If i cared about my IP being
       | tracked, or cookie IDs like that, I would browse using a VPN and
       | "Private mode" in browser. What I do care about is the complex
       | browser fingerprinting that keeps track of (essentially) my
       | entire browser history, externally, with everything from my
       | google searches, youtube videos, online purchases and website
       | visits being visible in some kind of giant aggregate form.
       | 
       | Basically compare it to being videotaped when entering a store.
       | Yeah sure, I might be a bit irked by the camera but I don't care
       | too much. Comparing that to putting a camera on every street
       | corner, and using facial recognition to generate a day by day
       | pattern of all my visits to all stores the last 30 years, and I'm
       | not a happy camper any more.
       | 
       | I would even go as far as cookie banners for the above tracking
       | scenario, where you are tracked completely, should be illegal.
       | That kind of "consent" can't even be gained by just clicking a
       | <button> on a website, it would require a valid ID and signature
       | at least.
       | 
       | And on the other hand, the "internal store videocamera" taping
       | customers as they enter, perhaps even applying face recognition
       | software to count unique visitors per year to the store, is
       | hardly worth the hassle of a clicking a cookie banner personally.
       | I'm certainly not averse to a position of not wanting to be
       | tracked when entering a store or a webpage though, and if someone
       | has a personal need to not be tracked like that, they should be
       | able to apply basic non consent based tools to avoid being
       | tracked. Like wearing sunglasses and a cap when entering the
       | store, or browsing using a VPN.
        
         | ratww wrote:
         | The most important concept of GDPR is "Personal Identifiable
         | Information", or PII:
         | https://en.wikipedia.org/wiki/Personal_data
         | 
         | You can collect statistics all you want if you anonymize data
         | such as IP addresses. But you can't collect and store PII (or
         | even aggregate data that can be used to identify a certain
         | user, aka fingerprinting) without consent, or without having a
         | legitimate reason.
         | 
         | By legitimate reason I mean that you can freely collect
         | information that is strictly necessary for performing tasks
         | expected by customers. For example, you don't need explicit
         | consent to collect a customer's address for delivering a
         | package via Post. You can also have a cookie for login without
         | requiring "cookie banner". However, you can't repurpose data
         | you collected legitimately for other purposes, such as sending
         | spam.
         | 
         | (Please notice that legitimate reasons don't include anything
         | marketing-related, spam, selling to third parties. "Legitimate
         | interest" in GDPR means the legitimate interest of _the
         | customer_ , not of the business)
         | 
         | About fingerprinting, if it can be used to identify single
         | users, it becomes PII. This means fingerprinting also falls
         | into GDPR.
        
         | jeroenhd wrote:
         | Tracking visits to articles can be done entirely server side,
         | no need for consent there as long as you just increment the
         | counter by one. If you store PII to do it (IP address) you will
         | need consent.
         | 
         | You don't need consent to store the IP in your server logs
         | because that serves an undeniable legitimate interest for
         | detecting abuse and diagnosing issues. However, you cannot use
         | that information to generate statistics without consent.
         | 
         | As others said, gather as little as possible, for as short as
         | possible, with a simple explanation and you should be golden.
         | Lazy implementations (slapping Matomo on a server and calling
         | it a day) do not comply with "as little as possible", and
         | limitations in your tech stack ("we use cloudflare so we HAVE
         | to use a cloudflare cookie") don't count either; it has to be
         | as little as possible for the functionality to work, not for
         | your developers to be comfortable.
         | 
         | Consult a professional for legal advice, but most websites
         | don't strictly need consent popups. The advertisers do, and the
         | marketeers want as much info as possible as well, but on a
         | technical level, there's no need for most reasonable use cases
         | to have a consent form. It all comes down to the bad decisions
         | the website owners make.
         | 
         | I think it's disgusting that tracking has become the standard
         | and opting out needs to be something special only some people
         | can choose to do. Your comparison works for self-hosted
         | monitoring (though I doubt a business that loudly proclaims, in
         | text and audio so blind people can enter as well, that it
         | tracks your ever move will get much business). However, most
         | websites use third party trackers, so the comparison becomes
         | closer to your own personal entourage if men in trenchcoats,
         | following you around and occasionally writing _something_ about
         | you down.
        
         | nicbou wrote:
         | Gather as little as you need, share it as little as you need,
         | and keep it as long as you need to fulfil your customer's
         | request. For anything else, get consent.
         | 
         | Any kind of private information you store or share needs
         | consent.
         | 
         | This is why plausible.io doesn't require consent, but Google
         | Analytics does.
        
         | kybernetikos wrote:
         | I'm not an expert but I have read the text. You should talk to
         | an expert.
         | 
         | Having said that my understanding is you don't need consent if
         | the information processed is not personally identifying. The
         | gdpr text is also quite clear that consent is just one of a
         | number of legal bases for processing pii and there are a whole
         | bunch of provisos for relying on it (which are still ignored on
         | most sites)
         | 
         | For your stats use case I think the best option would be to
         | store and log anonymized stats that wouldn't be considered
         | personally identifiable information. And then you shouldn't
         | need a consent form.
        
       | pornel wrote:
       | Reminder that we've already had a spec for it. In the 90s! And it
       | even has been implemented in the Internet Explorer:
       | https://www.w3.org/P3P/ It did absolutely nothing for privacy.
       | Google has been sending bogus P3P headers that broke IE's
       | implementation and allowed all cookies.
       | 
       | Adtech companies don't want users to have an easy opt-out. They
       | didn't want P3P. They didn't want DNT. They will not want this
       | new spec, unless the spec is so bad that most users will agree by
       | accident.
       | 
       | The annoying and confusing cookie banners are a feature. Besides
       | making people agree through confusion or attrition, the banners
       | are malicious compliance. Adtech companies putting them up want
       | you to be pissed off at the banners. They want you to associate
       | them with privacy, and conclude that privacy laws are pointless
       | and should be repealed.
        
         | nickpp wrote:
         | Visit https://gdpr.eu or https://europa.eu/european-
         | union/index_en "The Official website of the European Union".
         | Look down. Both have cookie banner.
         | 
         | The emperor is naked. The GDPR law is broken.
        
         | [deleted]
        
         | eastendguy wrote:
         | "They want you to associate them with privacy, and conclude
         | that privacy laws are pointless and should be repealed."
         | 
         | Once in a while I read/learn something new at HN that changes
         | my perspective on things. This sentence is such an example.
        
           | patates wrote:
           | I agree but I changed "pointless" with "hopeless" for a
           | better effect on my end.
        
         | bwindels wrote:
         | As I understand it, the idea would be to make respecting these
         | automatic signal mandatory in an update to the GDPR. See
         | https://techcrunch.com/2021/06/14/europe-needs-to-back-brows...
         | for some more context.
         | 
         | Granted though that enforcement of the existing rules seems to
         | be the biggest problem today.
        
           | ComodoHacker wrote:
           | And if a browser or extension abuses these signals (i.e.
           | always sends them without user's explicit and informed
           | consent), who is liable?
        
             | majewsky wrote:
             | Liable for what? GDPR says you can only collect data if you
             | have informed consent from the user. It does not imply any
             | right on the side of the business to be able to obtain such
             | consent.
        
         | dmitryminkovsky wrote:
         | > The annoying and confusing cookie banners are a feature.
         | 
         | Not just that, but I've never seen a cookie banner that does
         | anything. Cookies get sent down with the page on the initial
         | load. Whenever I've opened an inspector to see if cookies get
         | unset by JavaScript in response to my "opting out," I've never
         | seen an effect. The same cookies get sent after I opt out: no
         | change. Has anyone seen a cookie preference banner that
         | actually does something?
        
           | simpss wrote:
           | smaller, local(to me) sites have started to have cookie
           | banners that have an effect. My bank, 1/3 of the bigger news
           | sites here etc...
           | 
           | They all started with a single "agree" button, then went to
           | "agree/disagree" with no effect and are finally starting to
           | come around to a functioning disagree button.
           | 
           | GDPR also helps here, as it defined what identifies an
           | individual and that made most of the tracking PII even when
           | it's all merged by a random ID that stays with the user. The
           | effect is slow, but it's starting to work.
           | 
           | Hopefully the next step will be abandoning cookie banners and
           | only using technically required cookies(don't need conset)
           | and/or non-identifying tracking for aggregate results. This
           | is a massive improvment on UX and actually gives the company
           | more quality data that doesn't identify any single
           | individual.
           | 
           | I'm personally pushing for aggregated tracking in my current
           | company. It's an uphill battle, but one that can be won I
           | think.
        
             | imiric wrote:
             | > non-identifying tracking for aggregate results
             | 
             | That sounds similar to FLoC, which is still very much
             | identifying[1].
             | 
             | The solution to user tracking isn't less identifying
             | tracking. It's _no_ user tracking.
             | 
             | [1]: https://blog.mozilla.org/en/mozilla/privacy-analysis-
             | of-floc...
        
           | Symbiote wrote:
           | Look at well-funded government or other public websites.
           | 
           | https://www.gov.uk/, https://www.nhs.uk/, https://europa.eu/,
           | https://home.cern/, https://www.bundesregierung.de/ (maybe),
           | https://www.dr.dk/ (maybe).
        
         | worldsayshi wrote:
         | Unless regulators force companies to respect automated
         | protocols.
        
           | sascha_sl wrote:
           | This. You can see the impact of this on the new iOS tracking
           | permissions. Most people want to opt out, but can't.
           | Regulators stepping in would spell the end of large sections
           | of the online advertising industry, so I doubt it'll happen.
        
             | dividedbyzero wrote:
             | > Most people want to opt out, but can't.
             | 
             | Not following this too closely, I thought that's possible
             | now, or at least as soon as the last few holdout apps get
             | updated?
        
               | Macha wrote:
               | That's the point, by Apple taking control of the
               | interface and preventing dark pattern bullshit, opt in
               | rates are way lower on iOS than on websites.
        
             | xbar wrote:
             | Regulators in the US do not seem to be completely in the
             | pockets of the online advertisers quite yet, given recent
             | legislation proposals. Regulators in the EU, even less so.
        
           | belorn wrote:
           | The GDPR already explicitly forbids 95% of the cookie banners
           | out there, but large companies decided to ignore it and
           | simply face the fines if they in some hypothetical future
           | will arrive. The rest of the industry followed.
           | 
           | Until the law that defined _informed consent_ actually get
           | enforced, a new law can not really fix it unless the
           | regulators start to add the threat of jail time to repeat
           | offenders.
        
             | M2Ys4U wrote:
             | Noyb - one of the organisations behind this proposal - have
             | started contacting the operators of non-compliant
             | websites,[0] as the first step in forcing them towards
             | compliance.
             | 
             | If they change their ways then good, if not Noyb has a much
             | more solid case when making a complaint to the SAs and/or
             | the courts.
             | 
             | [0] https://noyb.eu/en/noyb-aims-end-cookie-banner-terror-
             | and-is...
        
             | virgilp wrote:
             | I mean, a good first step would be to start fining
             | companies 2% of the revenue. Especially Google. And then
             | maybe automate the GDPR fines, because it's definitely
             | possible to identify that a site puts up a non-compliant
             | banner.
             | 
             | No need to add the threat of jail time, _especially_ if it
             | isn't enforced.
        
               | delfinom wrote:
               | 2% of revenue while stalling the GDPR process and taking
               | it to court for 10 years makes it only 0.2% ;)
        
               | virgilp wrote:
               | Even so, it would be 0.2% per EU country, right? Because
               | the legislation is transposed into member states
               | legislation. I doubt that anybody would really want to
               | fight (& risk losing) in even 5 member states per year...
        
               | vntok wrote:
               | That would be 2% each year for ten years of infringement
               | though, and very expensive lawyers to pay for at least
               | that duration.
        
             | nicoburns wrote:
             | An standardised protocol approach might make enforcement
             | easier. It would make it a lot more clear cut whether
             | someone was infringing or not.
        
               | Nextgrid wrote:
               | Automated enforcement is already easy if there was
               | willingness to do it. The majority of non-compliant
               | cookie banners use a handful of libraries and/or third-
               | party services such as TrustArc so detecting these with a
               | web scraper is be trivial.
        
             | [deleted]
        
             | galgalesh wrote:
             | > but large companies decided to ignore it and simply face
             | the fines if they in some hypothetical future will arrive.
             | 
             | This is not the case. The fines are up to 2% of annual
             | global turnover. This scares companies.
             | 
             | Moreover, some of the worst offending cookie banners are
             | slowly being replaced by better ones as more and more
             | organizations (such as noyb) file official complaints and
             | companies get fined.
        
               | anoncake wrote:
               | It obviously doesn't scare them enough, even if it should
               | in theory.
        
               | krageon wrote:
               | > This is not the case. The fines are up to 2% of annual
               | global turnover. This scares companies.
               | 
               | You are wrong. The initial fine is much, much lower and
               | companies have so long to dabble in wilful ignorance that
               | it is at the moment not something that has teeth.
               | Companies are like bullies, they don't respect threats -
               | only harm.
        
               | JumpCrisscross wrote:
               | > _initial fine is much, much lower and companies have so
               | long to dabble in wilful ignorance_
               | 
               | Another diluent: the maximum fine is practically the
               | lesser of 2% and the NPV of business in that European
               | country, or, expansively, in Europe. If you have little
               | business in Europe, it's cheaper in some cases to simply
               | close shop.
        
               | labawi wrote:
               | I'm pretty certain an actual fine (not ceasing
               | operations) has a limit of max(10MEUR, 2% worldwide
               | revenue of previous year) and double if you're
               | antithetical to GDPR. Also, it's per infringement and
               | isn't a yearly free pass to continue once you're fined.
               | 
               | Companies are not doing much because enforcement is
               | lacking, and in case you get caught, most fines are in
               | the neighborhood of reasonable rather than instant
               | liquidation.
               | 
               | [0] https://noyb.eu/en/irish-dpc-handles-9993-gdpr-
               | complaints-wi...
        
           | 2T1Qka0rEiPr wrote:
           | I thought this exactly. Kind of like US requiring pension
           | plan options to be provided in a certain consistent layout
           | etc., were this spec to be _demanded_ by e.g. the EU, then it
           | could see a really positive shift
        
           | pulse7 wrote:
           | It is time for the governments to take control back and start
           | regulating BigTech: you can not easily opt-out from any data
           | gathering from Google, Microsoft, Apple, Facebook, ... If you
           | try it and turn it off on mobile phone and desktop you will
           | constantly have issues and be flooded with messages like
           | "turn on location services", etc. Yesterday I learned that my
           | private calendar on my phone was replicated to Google
           | Calendar >>for many years<< without my knowledge, because the
           | default setting was to save new events into Google Calendar
           | and not a local phone calendar... and I was not asked during
           | setup if I would like that (I have turned off all replication
           | / data sharing / etc.)... this is just crazy... they are
           | basiclly STEALING MY DATA and sending it to the cloud where
           | it is processed without my knowledge... I hope they pay BIG
           | MONEY for these GDPR breaches...
        
             | II2II wrote:
             | I doubt there is an easy fix in cases like Google Calendar
             | due to consumer expectations. Simply put, there are certain
             | types of data that many consumers expect to be
             | synchronised, and those of us who have the opposite
             | expectation (or only want certain data to be synchronised)
             | are likely in the minority.
             | 
             | This is somewhat different from most tracking done on the
             | web, which is done for the exclusive benefit of those doing
             | the tracking.
        
             | sam345 wrote:
             | How is this possible? Probably forgot you gave consent to
             | Google calendar?
        
               | ryukafalz wrote:
               | Recent Android phones sync a ton of stuff automatically -
               | which I suppose you agree to by signing in with a Google
               | account, but that's also typically required. I know this
               | because on the last two Android phones I purchased, a set
               | of old outdated contacts from my Google account were
               | automatically synced to the phone as soon as I logged in,
               | which I was required to do to begin using the device.
               | 
               | Believe me, I would have opted out of this had I been
               | prompted to do so during setup.
        
               | pulse7 wrote:
               | Time to go away from GMail account...
        
               | pulse7 wrote:
               | I checked again exactly why this happened: Samsung
               | Calendars app (which is a default calendar app on Samsung
               | phones) has set a default calendar for my new events to
               | my Google Calendar account. And if you just enter the
               | event title and set the time (what one would usually do)
               | - and leave all other settings untouched - then by
               | default it will be added to your Google account which
               | will then be synced to the cloud... You can change these
               | settings (see [1]), but the default is wrong!
               | 
               | [1] https://eu.community.samsung.com/t5/galaxy-s9-series/
               | default...
        
               | pulse7 wrote:
               | Be sure that I didn't give any consent...
        
         | roblabla wrote:
         | The thing about this new spec is that it's compatible with the
         | GDPR in a way that could make adopting this a legal
         | requirement, given enough lobbying effort. It'd be a long
         | battle, but I could foresee a future where regulators require
         | adtech to implement this spec to obtain consent.
         | 
         | That won't stop them from additionally using cookie banners,
         | out of spite. But I suspect many websites that currently have
         | cookie banners only have them because they believe it to be
         | necessary, and it's hard to push back on it. If such a spec
         | came to be recognized as a way to obtain consent by regulation,
         | it'd make it easy to point its way, and at least end the
         | madness of cookie banners on websites that don't need it.
        
         | quotemstr wrote:
         | But privacy laws _are_ pointless and _should_ be repealed.
         | 
         | All this noise about cookie privacy, fingerprinting, FLoC,
         | tracking, etc. --- what are the actual _harms_ that make these
         | things bad? Has anyone in the real world ever experienced a
         | concrete harm arising from interest targeting? Doubtful.
         | 
         | The EU privacy regime imposes a heavy regulatory burden in
         | exchange for nothing. Information is a non-rivalrous good.
         | Further limiting its dissemination will increase friction all
         | over the internet, impose new transaction costs on previously
         | free interactions, and make the whole network less useful for
         | everyone. And for what? Assuaging the paranoia of a tiny
         | fragile and vocal minority of privacy activists? Sorry, but
         | that's not worth breaking the internet.
        
           | M2Ys4U wrote:
           | Privacy is a _human right_ , and respecting it does not, in
           | any way whatsoever, break the internet.
        
             | wintermutestwin wrote:
             | Specifically, Article 12 of the UDHR states:
             | 
             | "No one shall be subjected to arbitrary interference with
             | his privacy, family, home or correspondence, nor to attacks
             | upon his honour and reputation. Everyone has the right to
             | the protection of the law against such interference or
             | attacks."
             | 
             | https://en.wikipedia.org/wiki/Universal_Declaration_of_Huma
             | n...
             | 
             | Why isn't this Article at the forefront of any and all
             | conversation re: privacy?
        
               | M2Ys4U wrote:
               | Additionally Article 8 of the European Convention on
               | Human Rights[0]
               | 
               | >Everyone has the right to respect for his private and
               | family life, his home and his correspondence.
               | 
               | >There shall be no interference by a public authority
               | with the exercise of this right except such as is in
               | accordance with the law and is necessary in a democratic
               | society in the interests of national security, public
               | safety or the economic well-being of the country, for the
               | prevention of disorder or crime, for the protection of
               | health or morals, or for the protection of the rights and
               | freedoms of others."
               | 
               | and Articles 7 and 8 of the Charter of Fundamental Rights
               | of the European Union[1]
               | 
               | >Everyone has the right to respect for his or her private
               | and family life, home and communications.
               | 
               | and
               | 
               | >1. Everyone has the right to the protection of personal
               | data concerning him or her.
               | 
               | >2. Such data must be processed fairly for specified
               | purposes and on the basis of the consent of the person
               | concerned or some other legitimate basis laid down by
               | law. Everyone has the right of access to data which has
               | been collected concerning him or her, and the right to
               | have it rectified.
               | 
               | >3. Compliance with these rules shall be subject to
               | control by an independent authority.
               | 
               | Both of these documents are legally binding (the former
               | on all member states of the Council of Europe,[2] and the
               | latter on the EU and its member states)
               | 
               | [0] https://en.wikisource.org/wiki/European_Convention_fo
               | r_the_P...
               | 
               | [1]
               | https://www.europarl.europa.eu/charter/pdf/text_en.pdf
               | 
               | [2] https://en.wikipedia.org/wiki/Council_of_Europe
        
               | quotemstr wrote:
               | Who defines what "privacy" means? You? Why? Can you point
               | me to the place where the Universal Declaration of Human
               | Rights talks about cookies and FLoC? The UCHR is not a
               | blank check for banning anything you want in the name of
               | "privacy".
               | 
               | There are a lot of angry people in this thread stating
               | _what_ they want, but none have offered an argument for
               | why we should structure society around their whims.
               | Sorry, but  "you shouldn't be able to collect
               | information" isn't an argument. It's a wish. Nobody is
               | under any obligation to indulge the wishes of random
               | strangers.
        
               | duckmysick wrote:
               | There's nothing in the Universal Declaration of Human
               | Rights about privacy regarding medical records, but
               | various jurisdictions agree that it's worth protecting.
               | 
               | > Sorry, but "you shouldn't be able to collect
               | information" isn't an argument.
               | 
               | How about "private entities shouldn't be able to collect
               | my information without my explicit consent".
               | 
               | > It's a wish. Nobody is under any obligation to indulge
               | the wishes of random strangers.
               | 
               | Yours included.
        
               | freediver wrote:
               | > How about "private entities shouldn't be able to
               | collect my information without my explicit consent".
               | 
               | If the information is public, no consent is needed.
               | 
               | Privacy is about trusting someone with private
               | information and expecting they will not do anything with
               | it that you would not approve of.
        
               | quotemstr wrote:
               | > How about "private entities shouldn't be able to
               | collect my information without my explicit consent"
               | 
               | Keeping a diary or a phone contact list would be
               | forbidden under a strict reading of that rule. Even
               | remembering the name of a person you met at a party would
               | be forbidden unless you ask for explicit consent first.
               | "Hey, Joe. Great to meet you. Mind if I make a mental
               | note connecting your face to your name?" Real people
               | don't think like this.
               | 
               | We all have a natural freedom to record facts we perceive
               | in the world around them. Taken to its logical
               | conclusion, privacy advocacy is about mandatory
               | forgetting. No, thanks.
        
               | imiric wrote:
               | The issue is not with individuals keeping track of
               | relationships and their contact lists. It's with how that
               | information is further used, shared and sold. I wouldn't
               | be pleased if a friend whom I trusted with my contact
               | information shared it with others without my consent, and
               | I would be very displeased if it ended up on Facebook[1].
               | 
               | PII is very valuable to advertisers (or to adtech as I
               | recently learned[2]) as it allows them to target
               | individuals based on interest. Beyond the fact that I
               | don't enjoy being forced into complicitness to being
               | manipulated into purchasing a product, I strongly object
               | to having a profile in some mega-corp's database that has
               | my personal information I didn't agree to share with
               | them, for them to disect, analyze and sell in perpetuity,
               | and to wonder how future advancements in adtech might use
               | this data in less benign ways than today.
               | 
               | At the very least, I would like a share of the profits
               | they're making from me. Facebook and Google should be
               | paying users to use their products, or everyone on the
               | internet rather, but I don't think their shareholders
               | would like that very much.
               | 
               | [1]: https://www.businessinsider.com/facebook-
               | uploaded-1-5-millio...
               | 
               | [2]: https://news.ycombinator.com/item?id=27531714
        
           | Santosh83 wrote:
           | Information is power. The more information about more people
           | with more depth to the graph is amassed by Big Tech and
           | 3-letter agencies, the more soft power is accrued over large
           | groups of people, economies, processes and even nations.
           | 
           | And this ability is currently asymmetric. While Big Tech and
           | Big Govt knows nearly everything about everybody, ordinary
           | citizens are denied data and transparency. And even if the
           | data may be hypothetically available, its scale precludes
           | analysis by anyone except highly funded groups.
           | 
           | Lack of privacy _does_ translate to enormous soft power. It
           | doesn 't have to result in death, although the potential is
           | there for that too. Democracy and individual liberty become
           | meaningless except on paper.
           | 
           | I'm not sure that's what we want, in exchange for a few
           | conveniences in the palm of our hands.
        
             | quotemstr wrote:
             | > The more information about more people with more depth to
             | the graph is amassed by Big Tech and 3-letter agencies, the
             | more soft power is accrued over large groups of people,
             | economies, processes and even nations.
             | 
             | Is there any evidence that Big Tech and Big Government are
             | _actually_ controlling people by tagging them in some
             | database (which no human actually inspects) as being
             | interested in hiking gear and cookie recipes? Give me a
             | break.
             | 
             | What you've described isn't a concrete harm, but an emotion
             | --- specifically, fear. Lots of fears are baseless. So is
             | this one. We shouldn't organize society around the baseless
             | fears of tiny vocal minorities.
        
               | antris wrote:
               | Companies who track your information, including FAANG get
               | regularly investigated and often fined for violating
               | antitrust laws when they use the data they've gathered to
               | limit or outright kill competition. I find it
               | disingenuous to ask for evidence of some kind of vague
               | "companies controlling people" when it's obvious that
               | they do it on a larger scale all the time.
               | 
               | No, companies do not mind control people on an individual
               | level, but what they do has all the traditional effects
               | of monopolies/oligopolies that are not democratically
               | controlled by the people affected but a handful of rich
               | executives.
               | 
               | I'm not even going to go to the "advertising controls
               | people" dialog tree. If it's not obvious why having the
               | power of putting anything you want in front of billions
               | of people is powerful, then I don't think there's a
               | discussion worth having.
        
               | quotemstr wrote:
               | > it's not obvious why having the power of putting
               | anything you want in front of billions of people is
               | powerful, then I don't think there's a discussion worth
               | having
               | 
               | There it is. It's not about tracking per se. It's really
               | about control over advertising and information
               | dissemination more broadly.
               | 
               | Motte: preserving user privacy by blocking cookies
               | 
               | Bailey: let's tightly control who can put messages in
               | front of the general public
        
               | antris wrote:
               | Is putting barriers into how huge multinational companies
               | can exploit their data farming to cement an
               | unchallengeable position in the market and kill off
               | competition or dissent within the system "tight control
               | into who can put messages in front of the general
               | public"?
               | 
               | You are framing this as if I am somehow advocating
               | censorship towards people, yet I am advocating the
               | opposite position. Executives shouldn't be given a such
               | huge powers of data mining and information distribution
               | and ability shut powerless opposition and competition
               | out. This is about _preserving_ equal voice to all
               | people, and preventing juggernauts from squashing it.
        
               | handrous wrote:
               | We call it stalking when an individual does it.
               | 
               | It should be, flatly, illegal to collect that sort of
               | data about people without a business _need_ to do so, and
               | illegal to use it for _any_ other purpose, transfer it to
               | any other entity without the same restrictions on its
               | use, et c., when it 's needed (like: credit card
               | companies and banks obviously need to know where & when
               | you spend money, but they shouldn't be able to use those
               | data for anything else _at all_ --no aggregating and re-
               | selling to others, no mining spending trends for
               | investment intelligence, no targeting ads at you based on
               | it, none of that).
        
           | cratermoon wrote:
           | > what are the actual harms
           | 
           | The kind of question can only be asked by someone who has
           | never been abused by a domestic partner, never been on the
           | wrong end of debt collectors, the law, disgruntled employees,
           | doxxers, or other real and persistent threats that are
           | enabled by the data collection and aggregation that is the
           | foundation of interest targeting.
        
             | quotemstr wrote:
             | Do abusive domestic partners, debt collectors, random
             | employees, or angry doxxers have access to targeted
             | advertising interest data? The "harm" you're discussing is
             | hypothetical and extremely unlikely. I'm asking for
             | concrete examples.
        
               | morelisp wrote:
               | Debt collectors are huge data broker clients. (And
               | sellers too - junk debt can go both ways on these
               | markets.) Disgruntled employees leak a fair bit too.
        
         | eli wrote:
         | P3P wasn't great. It's pretty hard to reduce the nuance of how
         | you're proposing to use data down to a handful of fields that
         | will be automatically processed.
         | 
         | I remember spending a silly amount of time trying to come up
         | with a P3P policy that was both accurate and also didn't break
         | sign-on for a single app that used multiple domains.
        
         | morelisp wrote:
         | > Adtech companies don't want users to have an easy opt-out.
         | They didn't want P3P. They didn't want DNT. They will not want
         | this new spec, unless the spec is so bad that most users will
         | agree by accident.
         | 
         | Reminder that Internet advertising has a lot of actors with
         | competing interests, and it is not usually the "adtech
         | companies" who don't want users to have an easy-opt out, but
         | publishers and to a lesser extent the advertisers. Many "adtech
         | companies" would love to have clearer legal signals and
         | simpler, industry-wide justification to collect less data.
         | 
         | Publishers have been very good at foisting all user frustration
         | off on vague "adtech" (or alternately, adtech companies have
         | been effective at reputation laundering for
         | publishers/advertisers) but they're the ones that want to
         | collect, share, and sell the data to be able to raise their
         | rates.
        
           | Ensorceled wrote:
           | This is fundamentally misunderstanding how internet
           | advertising works:
           | 
           | advertises will pay higher CPM for precise targeting and
           | attribution
           | 
           | publishers want the best CPM they can get
           | 
           | adtech uses as many tricks as possible to get as much
           | information as possible about a user so they can maximize the
           | CPM the advertiser will pay
           | 
           | Publishers just end up doing what ever their adtech partners
           | tell them will give them the best CPM.
        
             | morelisp wrote:
             | Haha, no. You're falling for the trick, or maybe you're
             | just 10 years behind.
             | 
             | Publishers (and retailers, and anyone with a dataset) seek
             | out adtech partner companies, to justify high CPMs _and to
             | sell their audience data_. Adtech companies are market-
             | makers, it 's been years since the data they can get
             | independently of supply-side partners was worth shit.
             | 
             | The publisher is the one with the cookie warning and
             | consent forms! The publisher is the one who wants you to
             | log in with a stable ID! The publisher is the one with a
             | model of you regardless of your ad or tracker blocker
             | settings! The adtech companies will sell you downstream for
             | sure, but the publishers are the ones deploying as many
             | tricks as possible to gather data.
             | 
             | And yeah, adtech companies will advise them about how to
             | effectively gather data. That's a lot less about "tricks"
             | and more about how to build salable taxonomies instead of
             | data lakes full of garbage. To the extent it's about
             | tricks, it's more often the adtech companies having to
             | patiently but firmly explain, no, you _can 't_ just
             | hardcode a single consent state for all visitors and send
             | that to us in lieu of a real CMP. (A purely theoretical
             | example, of course...)
        
               | Ensorceled wrote:
               | > Publishers (and retailers, and anyone with a dataset)
               | seek out adtech partner companies, to justify high CPMs
               | and to sell their audience data. Adtech companies are
               | market-makers, it's been years since the data they can
               | get independently of supply-side partners was worth shit.
               | 
               | You're correct, for large publishers ... I guess we could
               | almost say they are adtech companies now.
        
               | mindslight wrote:
               | IMO it's easier to just call them "surveillance
               | companies" and be done with it. Regardless of whether
               | they're collecting, storing, or processing surveillance
               | data, they're all in the same business as Equifax,
               | Google, Lexis-Nexis, and NSA.
        
               | morelisp wrote:
               | I don't think it's useful for analysis or activism to
               | group Equifax, Google, the NSA, the New York Times,
               | Humble Bundle, Twitter, Airbnb, Walgreens, etc. under a
               | single term. The flattening of this mess down into
               | "adtech" is how most of them have avoided scrutiny, and
               | relabeling that "surveillance" doesn't make the
               | relationships between them any clearer.
        
               | mindslight wrote:
               | Like all paradigms, it makes some things clearer and
               | other things less clear. This one helps me keep my head
               | straight about easy to ignore aspects of my relationship
               | with the ones that would otherwise appear as being tamer,
               | especially for instance Google.
               | 
               | The ones that seem out of place on your list are because
               | their main business is something other than surveillance.
               | Saying that Walgreens "patronizes the surveillance
               | industry" does make more sense than labeling the whole
               | company as doing that one thing. Although labeling the
               | marketing group requesting all the trackers be added to
               | their website as the "surveillance department" makes
               | sense.
               | 
               | I think "surveillance" is a much better term than "ad"
               | because the latter seems like just some harmless
               | annoyance in line with American business values, whereas
               | the former more accurately captures that the systems
               | these companies are building are offenses against freedom
               | and humanity.
        
         | canadianfella wrote:
         | "The Internet Explorer"
        
         | Placido wrote:
         | Just use Super Agent. You choose your preferences once and
         | that's it. And once iOS 15 is out, it will be available in
         | mobile.
        
           | freediver wrote:
           | What is Super Agent?
        
         | denton-scratch wrote:
         | "the banners are malicious compliance."
         | 
         | I agree. But I don't think it's because adtech want you to
         | think privacy is shit; I think it's because by compelling you
         | to click, they can run Javascript in the context of a user
         | gesture.
         | 
         | I want a plugin that automatically says "OK" to cookie banners.
         | My browser already blocks 3rd-party cookies. It only allows
         | session cookies. Cookie banners are like fire-hydrant CAPTCHAs
         | - they masssively increase the friction that web users have to
         | deal with.
         | 
         | They also legitimise other kinds of popup window that websites
         | present. I've noticed more and more popups appearing on first
         | visit to a site, inviting me to subscribe to a newsletter or
         | whatever. You often see a cookie banner, followed by a
         | newsletter popup, followed by a Google login popup. Who knows,
         | maybe there's a traffic-lights CAPTCHA.
         | 
         | Then finally you're into the site, and it turns out to be
         | Washpo or NYT, and you can't read the article anyway, because
         | it's paywalled.
         | 
         | Can we have our open web back please, mister?
        
           | ginko wrote:
           | >I want a plugin that automatically says "OK" to cookie
           | banners.
           | 
           | Why would you want that? Even if you delete 3rd-party cookies
           | that would still allow tracking companies to log your IP and
           | track you through some other shady means which you've now
           | consented to.
        
             | denton-scratch wrote:
             | Because it makes no difference to my assurance-level which
             | button I click. There's no way of knowing what they do
             | serverside with your form submission (and it nearly always
             | is a form submission).
             | 
             | Cookie approval has to be under the control of the user,
             | not the website. So it has to be done by the browser or an
             | extension. So if I have user-controlled cookie-approval, I
             | might as well click "OK" on the form - the site might treat
             | me better if I do.
        
           | loloquwowndueo wrote:
           | " I want a plugin that automatically says "OK" to cookie
           | banners."
           | 
           | Try "I don't care about cookies" :)
           | 
           | https://www.i-dont-care-about-cookies.eu/
        
             | joepie91_ wrote:
             | A _much_ better option is Consent-o-Matic, which will
             | _reject_ cookies for you automatically.
        
             | bwindels wrote:
             | Is this extension trustworthy? It is "recommended" and says
             | GPL3 but there is no link to the source code anywhere.
        
               | tcit wrote:
               | The author doesn't publish the extension sources.
               | https://reddit.com/comments/bru6wd/comment/eohtox3
        
               | cratermoon wrote:
               | I don't think that's _quite_ in compliance with GPL3, but
               | I 'm not a lawyer. The bundled release artifact doesn't
               | allow someone to build the extension, and I think GPL3
               | takes that into account. If I have a Java program, I have
               | the bytecode, and unless it's been run through and
               | obfuscator, I can pretty easily recreate the Java code.
               | But the GPL3 doesn't count that as compliant.
        
               | grey_earthling wrote:
               | Their argument is that the extension as it's distributed
               | is essentially a zip file containing the source code.
        
             | denton-scratch wrote:
             | Thanks - I'm looking into that.
        
         | mffap wrote:
         | I would argue that times have changed. Sure, there's still
         | misaligned interests between ad providers and users in terms of
         | privacy. But I think the EU regulators found the right level of
         | financial incentives to change some of the worst habits.
        
         | sebastian_z wrote:
         | The ad industry is not monolithic, though. Some people want to
         | genuinely move on to less privacy-invasive business models;
         | others not. I have been to industry conferences where the
         | advice was "well, if you do not like the Do Not Sell link on
         | your site, maybe it's time to stop selling and start changing
         | your business model."
         | 
         | What is different this time around compared to P3P, DNT, and
         | other earlier mechanisms is that the times have changed.
         | Privacy is a much bigger topic. There is much more reporting
         | now about privacy. Users understand a bit better better
         | (though, we are still far off from real transparency).
         | Lawmakers and regulators are catching up. Many companies
         | embrace privacy. There is a burgeoning privacy tech industry
         | with quite a bit of venture funding.
         | 
         | Also, lessons were learned from earlier efforts. CalOPPA
         | required recipients of DNT signals to only _say_ whether they
         | respect those. The CCPA regulations now require _actual_
         | compliance. If the CCPA is applicable to your company, you have
         | no choice but to respect it. And that is also true for
         | automated browser signals. There is much stronger enforcement
         | now behind more recent privacy laws. Virginia and Colorado
         | recently enacted privacy laws, and it is likely that other
         | states will do to.
         | 
         | Disclosure: I am an academic researcher working with
         | collaborators of all stripes on Global Privacy Control (GPC)
         | [1, 2]. We are in touch with the good folks at ADPC and support
         | their work. They are doing a fantastic job over there!
         | 
         | [1] https://globalprivacycontrol.org/ [2]
         | https://github.com/privacycg/proposals/issues/10
        
           | unknown_error wrote:
           | Thing is, how is regulation supposed to ever keep up with the
           | rapid advancements of technology and advertising and the
           | lobbies that come with all that revenue?
           | 
           | Capital and technology need not respect sovereign borders and
           | laws as long as they can keep one step ahead of enforcement
           | and still get enough revenue. The laws and lawmakers are
           | fundamentally slower and weaker and poorer; by the time CCPA
           | et al have an actual deterrent effect (beyond just mandated
           | privacy notices), the industry will have moved on to some
           | more sinister loophole.
           | 
           | It's an arms race that 1700s-style government simply cannot
           | keep up with. It takes months to come up with new algorithmic
           | loopholes, decades to change the law, one industry-friendly
           | administration to undo all the progress.
           | 
           | Offloading privacy to government only works when you have
           | strong states (China, the E.U. maybe). In the US, what's left
           | of the federal government is too crippled to effectively
           | tackle this (and arguably any technological problem) at
           | scale. State-specific laws are subject to the same
           | constraints, and additionally face the problem of enforcement
           | across borders and Commerce Clause issues. If anything this
           | will be an arms race between adtech and adblocking; Congress
           | is the kid in the corner crying, "But I wanna play too!" and
           | pretty much shrugged off by everyone else.
        
             | stonemetal12 wrote:
             | Simple the law should be written in a technology agnostic
             | way. Something along the lines o f"Services shall not track
             | user behavior beyond what is necessary to render service,
             | and user behavior shall not be sold to, shared with, or
             | otherwise made useable by third parties without user
             | consent" Then it doesn't matter what technology you come up
             | with in the future it is covered.
        
               | unknown_error wrote:
               | That doesn't really work long term. "necessary to render
               | service" might include advertising dollars. And who is a
               | "third party"... If ad networks reorganize into a
               | cooperative that offers services directly to publishers
               | in the manner of AWS, are they still a third party? And
               | user consent, what if it becomes a requirement to consent
               | before you can access data, or opting out gives you
               | diminished functionality...
               | 
               | None of that is far fetched. Facebook, Google, Apple etc.
               | all track and use first party data. If anything this just
               | consolidates advertising power into the hands of an
               | oligarchy that's already largely above antitrust law.
               | 
               | The law is never simple, exhaustive, or agile when it
               | comes to regulating technologies.
               | 
               | GDPR has been the most successful of the bunch and all it
               | really did was force a bunch of cookie notices and
               | deletion processes. That still largely depends on people
               | being lazily accepting advertising.
               | 
               | Any proposed law that singlehandedly destroys ad tech is
               | unlikely to either pass or stay relevant for more than a
               | few months.
        
         | dvfjsdhgfv wrote:
         | > They want you to associate them with privacy, and conclude
         | that privacy laws are pointless and should be repealed.
         | 
         | This is a sentiment expressed surprisingly often even here on
         | HN.
        
           | MagnumOpus wrote:
           | A huge proportion of posters either work at adware companies
           | or are big time owners of adware stocks.
           | 
           | And as the Sinclair adage goes, it is difficult to get a man
           | to understand something when his salary depends on his not
           | understanding it.
        
             | orangecat wrote:
             | By this reasoning, you must be a Google shill since the
             | GDPR has been great for their market share:
             | https://globaldatareview.com/competitionantitrust/study-
             | gdpr...
        
             | dvfjsdhgfv wrote:
             | Well, just like many others I own - both directly and
             | indirectly - some tech stocks, but it doesn't influence my
             | view on privacy at all.
             | 
             | Actually, the view that they have to either do unethical
             | things like tracking or perish is one of the greatest
             | fallacies and a sign of lazy thinking.
        
             | kodablah wrote:
             | I am completely outside of adtech influence and even I can
             | recognize that the costs may outweight the benefits of the
             | current state of government-attempted adtech regulation.
             | Most arguing against these laws are either more libertarian
             | wrt tech, or take umbrage with the specific nature and
             | enforcement of the law.
             | 
             | Almost everyone wants privacy limits, they just don't agree
             | on the current measures (or their previous ones, or the
             | ones before that, or doubling down on continued failed
             | policy approaches in the future).
        
             | jjk166 wrote:
             | This is intellectually lazy. You can't just assume that the
             | large numbers of people who hold a position you disagree
             | with do so only because they have some secret bias. It's a
             | position which is not falsifiable and which absolves
             | oneself of having to think critically about their own
             | position.
        
               | rchaud wrote:
               | One man's 'intellectually lazy' is another man's
               | 'educated guess'. Or as this community loves to say about
               | others, ""It is difficult to get a man to understand
               | something, when his salary depends on his not
               | understanding it."
               | 
               | There are plenty of people online playing devil's
               | advocate because one day they too could be rich and they
               | don't want the harsh yoke of government regulation
               | holding them back.
               | 
               | On HN, part of the audience is in closer proximity to
               | that kind of wealth, and their arguments in favour of
               | that status quo reflect this.
        
             | cratermoon wrote:
             | I used to work in adtech. My position then, as now:
             | 
             | 1. targeted ad buys are mostly a scam. Research shows that
             | they are barely more effective than old-fashioned
             | contextual ads.
             | 
             | 2. Contextual ads, aka "dumb" ads, the kind that show ads
             | based on the content they are displayed with, are fine.
             | 
             | 3. adtech companies depend on advertisers not understanding
             | (1) and publishers chasing dollars by signing up with ad
             | targeting networks.
             | 
             | The ones that are actually making money are the ad
             | networks, and it is in their interest to spread FUD about
             | (1) and not offer (2), as they make their money as a
             | percentage of every ad sale (auction) transaction, and the
             | CPM is higher on targeted ads because of ignorance of (1)
        
         | leokennis wrote:
         | This exactly. This is also why I never feel "ashamed" when
         | sites ask me to please disable my ad blocker because when I
         | block ads they'll go out of business. Or why I'll always
         | decline even "user respecting" ads on sites.
         | 
         | We're fighting the ad and tracking industry here, the internet
         | equivalent of a gang member with a shiv and a length of pipe.
         | I'm not going to fight nicely. I'll deny you any chance and any
         | method I get.
        
           | 411111111111111 wrote:
           | Just a small reminder for people using Firefox and ublock
           | origin: you can remove almost all cookie prompts by enabling
           | the annoyances filters in the addon settings
        
             | soperj wrote:
             | I can't find that. Could you be more specific?
        
               | Groxx wrote:
               | "Filter Lists" settings-tab -> expand "Annoyances" ->
               | Fanboy's is by far the most popular one. Otherwise read
               | the pages they link to / view the content (many have
               | descriptions in content) - many of them are intended to
               | work with Fanboy's, but if not you may have excessive
               | duplicates.
        
               | soperj wrote:
               | Thank you!
        
             | equitablequal wrote:
             | Anyone not using Firefox/Ublock; you can use NoScript to
             | block the banners, and a lot of other adtech (including
             | some paywalls such as Bloomberg) as they are all JS-
             | powered.
             | 
             | It's quite surprising to see how many JS plugins are in
             | operation on a typical consumer site, and satisfying to
             | know they were all blocked unless expressly permitted :)
        
               | Arnavion wrote:
               | Keep in mind, however, that you will end up enabling all
               | the "Please enable Javascript to view our website (even
               | though our website works well enough for your casual
               | visit without it)" banners, that are enabled in the HTML
               | by default and hidden by JS :)
               | 
               | For example, one particular maroon-headwear-related Linux
               | distro's bug tracker has a particularly egregious
               | _blinking_ bright red banner, asking you to enable JS for
               | the website to  "function correctly", even though reading
               | bugs on said tracker works fine without it.
        
               | gnyman wrote:
               | And if you don't want to or can't install noscript, you
               | can use my little hack https://noscript.it/ to view a
               | page without javascript.
               | 
               | Note that it is a hack/poc and does not always work,
               | especially the x-frame-detection is iffy so if you try it
               | and just see a blank page try the "enable proxy"
               | checkbox. I use it every now and then on iOS to get
               | around some especially obnoxious JS, but if there were
               | more users I would be more motivated to improve it (hint
               | hint:-)
        
           | AnIdiotOnTheNet wrote:
           | I agree that we should not feel shame at blocking ads. I
           | remember when the web was new and "pop-up blockers" became a
           | thing. Ad companies and everyone using them have long ago
           | burned any and all good will we might have had towards them
           | and deserve nothing but our contempt.
        
             | rchaud wrote:
             | I remember IE6's so-called blocker failing to block a lot
             | of popups. It wasn't until I discovered Firefox in 2004
             | that I stopped seeing them.
        
             | exporectomy wrote:
             | Then Google came along promising no intrusive banner ads or
             | popups. They would make their money from quieter
             | personalized ads that knew what you wanted because they had
             | more data about what you were doing. People loved the idea.
             | It was going to save the internet from the horrible
             | advertising industry.
        
               | jraph wrote:
               | Actually, I seem to remember that these ads were
               | contextual at first, not related to any profile they
               | would have built for you but only related to the content
               | of the page.
               | 
               | Which is entirely different. Ads are still manipulative
               | (by design), but at least purely contextual ads don't
               | track you.
        
           | hoppla wrote:
           | You might show me ads, but not track me, privacy badger stops
           | you from doing that. But if your ads are trying to track me,
           | then privacy badger stops that too.
        
             | _nalply wrote:
             | You are generous.
             | 
             | However I don't want any content which could be distracting
             | or plain unsafe for mental wellbeing. One example are the
             | ads for violent games on BlueStacks when I was using the
             | emulator for Android education software for my children.
             | 
             | No thank you. Any content I can't control will be kicked.
             | 
             | Either by using adblockers or by just not using the
             | service.
        
               | BitwiseFool wrote:
               | Advertising is mental pollution.
               | 
               | I dated a woman who experienced trauma in the past and
               | she would routinely get horror movie trailers in YouTube.
               | Even I found them disturbing. Neither of us had any
               | interest in getting intrusive thoughts from watching
               | assault and body horror. Putting in uBlock Origin did
               | wonders for her well being.
        
             | handrous wrote:
             | I'm not likely to bother blocking first-party images or
             | other content so-delivered. Odds are I won't be bothered
             | enough by those to block them, or if I am I'm more likely
             | to abandon the site than to start blocking that kind of ad
             | on _every_ site.
             | 
             | The problems are the tracking and the ad networks that
             | kinda treat both the viewer _and_ their site-hosts as
             | consumable resources, but that sites can 't realistically
             | avoid if they want/need ad support, because that's where
             | all the money is. Break the ad networks, break tracking
             | (and I mean legally, in both cases--tech means for blocking
             | are doomed, IMO) and ad money won't go away, it'll be
             | redirected to less-awful ways of delivering ads.
        
             | eli wrote:
             | Unfortunately the ad blockers are not usually able to tell
             | the difference between first-party ads and network ads. In
             | practice both from an ad server.
             | 
             | I think there's actually a great opportunity for someone to
             | create an ad server that only serves first-party ads with
             | no tracking.
        
               | yoz-y wrote:
               | The Deck was such a thing. It was sort of invite only
               | because once you go first party you have no way to
               | validate the user base so you need to trust the partner.
               | For ads that result in direct sales this can be easy to
               | do though.
        
               | eli wrote:
               | It was more of an ad network, no? Also I think it shut
               | down.
               | 
               | I'm talking about something even simpler than that. I
               | have my own website and I have my own advertisers who
               | want to put ads on it. I need a way to serve them and do
               | contextual targeting (e.g. stories about a certain topic)
               | and frequency capping and forecasting and the other sort
               | of basic stuff I expect from Google Ad Manager.
        
           | imiric wrote:
           | The ad industry eventually ruins any medium it touches, and
           | is responsible for spreading misinformation and propaganda
           | that have killed millions.
           | 
           | It ruined print when every other newspaper and magazine page
           | had an ad mixed in with the content. Sure you could get the
           | paper for free, but how much content are you actually
           | reading?
           | 
           | It ruined television when an hour-long show is interrupted
           | several times to show 15 minutes of ads.
           | 
           | And now it's ruining the web with the advent of ad tech and
           | the brilliant minds that get paid millions to think of new
           | ways of squeezing more value out of people's attention. Web
           | sites are riddled with ads now even worse than in the popup
           | days. I have to navigate a legal minefield of dark patterns
           | to ask them to please _not_ track me or sell my data.
           | 
           | These are just the ways it ruins content and user experience.
           | What about the misinformation? The lies from the tobacco
           | industry, the political ads that overturn democracies,
           | astroturfing and embedded marketing...? The list of shady and
           | downright evil practices is too long to mention.
           | 
           | Advertising is a scourge on humanity. It needs to be strongly
           | regulated and companies as influential as Google and Facebook
           | need to switch to user respecting business models, for the
           | sake of all of us.
        
       | mrfusion wrote:
       | Now they need one for all the newsletter sign up boxes.
        
       | sam345 wrote:
       | Regulations tend to become pretty stale pretty fast while tech
       | moves on . Maybe users just need to pushback by picking browsers
       | that respect privacy. We would do better by funding better
       | privacy tech and educating consumers then chasing regulations
       | that almost never get it right, bog down the user experience, and
       | generally become a hassle to everyone involved.
        
       | juloo wrote:
       | Why do they still think we want tracking cookies ? The ad
       | industry should prepare for a future with no tracking instead of
       | trying to survive with ever shadier tricks, IMO.
       | 
       | This won't work:
       | 
       | - browsers other than Chrome will say "no tracking" by default,
       | tracking companies won't like that
       | 
       | - websites will ignore this, this will be known and people will
       | be upset even more
       | 
       | - more javascript when we want less
        
         | titzer wrote:
         | The ad industry has measured, and tracking means more revenue
         | and more clicks. How much more? 2x. Not more. But 2x is 5 years
         | of 15% "normal growth".
         | 
         | They will absolutely not accept going back in time just 5 years
         | in terms of revenue. They will fight to the death over every
         | dollar.
        
         | qwerty456127 wrote:
         | > Why do they still think we want tracking cookies?
         | 
         | Some people do. I would like to see relevant ads (of good
         | special offers especially) if somebody could guarantee the ads
         | are going to be humble and unintrusive), the goods advertised
         | are of high quality and no-scam, the information they get from
         | tracking can not be seen by any 3rd party (including legal
         | authorities) and used for any purpose other than good
         | recommendations under any circumstances ever.
         | 
         | When I just finished school I didn't mind cookies (and actually
         | hoped ads relevance was going to increase and increase) because
         | I didn't think about the dangers which come with them.
         | 
         | There are people who still believe they have nothing to hide
         | and don't mind relevant offers.
        
           | permo-w wrote:
           | I'm sure you're right that a small minority doesn't mind
           | being tracked and provided personalised ads, but there are
           | other problems too. Advertising brings poor incentives for
           | businesses, even worse than usual. Engagement is king, and
           | product satisfaction is hardly relevant
        
             | fmajid wrote:
             | We know how small: 4% clicked to opt-in to IDFA tracking in
             | iOS 14. And I suspect a large number of those are people
             | who got confused and clicked on the wrong button.
        
               | permo-w wrote:
               | that's assuming iOS users are representative of the
               | general public
        
         | presentation wrote:
         | They don't think we want tracking cookies - it just doesn't
         | matter what you want with all the incentives to track.
        
           | mikro2nd wrote:
           | They _do_ think that we want personalised ads, though, and
           | tracking cookies are just the tech-at-hand that is the least-
           | cost way to do that.
        
             | godshatter wrote:
             | Do we want personalized ads, though? I don't, but I suspect
             | I'm in a small minority. If I want to purchase something,
             | I'll go do some research. I specifically don't want ads
             | that are designed to try to get me to purchase something I
             | don't need based on some manipulative psychological model
             | based on my browsing behavior.
             | 
             | A quick search makes it apparent to me that most people do
             | want personalized ads, or at least think they do, while at
             | the same time most people don't want the behind-the-scenes
             | tech that makes it possible.
        
               | presentation wrote:
               | I think it also doesn't really matter if we want or don't
               | want them - if people are more likely to click on
               | personalized ads (I'd be surprised if they aren't) then
               | they'll do it anyway. Just so happens it sounds appealing
               | to some.
        
         | yoavm wrote:
         | The proposal includes no JS at all, and will probably reduce
         | the amount of JS because it replaces current cookie consent
         | modals and banners.
        
           | yakubin wrote:
           | It includes JS. See section "8. JavaScript-based
           | interaction". I guess the idea is that just as you can
           | control cookies both via HTTP headers and JS, you will be
           | able to request consent both via HTTP headers and JS.
        
             | yoavm wrote:
             | My mistake. It does have an option to use JS, though it's
             | not a requirement and it's no-JS by default.
        
         | enriquto wrote:
         | > more javascript when we want less
         | 
         | notice that if you disable javascript by default most cookie
         | banners disappear and everything becomes better. Then you can
         | enable it per-site if you need something in particular.
        
           | MarcellusDrum wrote:
           | I tried that for a month, but most sites I encountered on
           | search engines will just break or even refuse to render
           | unless I enable JS. At first, I tried to leave the site and
           | find an alternative, but after a while I found myself
           | enabling JS on every site I visit that requires it, which
           | negates the whole point.
        
           | zeepzeep wrote:
           | You should check out uMatrix to get even more fine grained
           | control over sites.
           | 
           | I usually allow images on every page, that's it. Some need
           | CSS, some need iframes, and a small subset of websites I
           | visit are actual webapps that need javascript.
        
             | dmm wrote:
             | I love uMatrix but development on it has stopped so it
             | won't receive bug fixes and it will probably stop working
             | someday. I don't think I would recommend new users start
             | using it.
             | 
             | https://github.com/gorhill/uMatrix
             | https://news.ycombinator.com/item?id=24532973
        
               | zeepzeep wrote:
               | Yes true, but it's still working mostly and I don't have
               | a real alternative.
               | 
               | I want to switch to uBlock's Advanced mode which seems to
               | do similar things, but I haven't yet.
        
         | jeofken wrote:
         | When working in that industry, the cope is thinking people are
         | ok with it, because it's the "price" of free web content, and
         | consumers are choosing it over anything with a paywall.
         | 
         | I hope free software micropayments payperview can be part of
         | the web! Maybe with GNU Taler or Offset by Freedomlayer[0]
         | 
         | [0] https://www.offsetcredit.org/
        
           | permo-w wrote:
           | I agree. Wouldn't we all love to go back to the old old
           | internet, where people did things a) because they wanted to,
           | or b) because you paid them to. Both of these things make
           | sense and are how the world has worked for a long, long time.
           | This vague, nebulous money from ads and tracking has all the
           | wrong incentives. It's not "make the best hammer" anymore,
           | it's "make an addictive hammer that you'll never want to
           | leave your hand". TV has and had the same problem to a
           | smaller extent, and sports are infected with it too
           | 
           | I honestly think there's a good case to be made for banning
           | advertising entirely, and replacing it with a societal
           | stipend for art and media, or at least restricting it to
           | specific places. The back of newspapers, for example.
           | 
           | I'm sure there are plenty of problems with and arguments
           | against the idea, but it's definitely worth discussing
        
       | deepstack wrote:
       | Instead of blocking cookies, work on more stuff that will block
       | finger printing such as stuff that is mentioned in
       | https://www.nothingprivate.ml
       | 
       | One spec could be split up the JS api into stuff that manipulate
       | the dom and stuff that access GPU and other hardwares that may
       | identify the browser or machine. Safari seems to be the only one
       | that is doing anything in that area.
        
         | SahAssar wrote:
         | That site loads third party JS from cloudflare and sentry.
         | Seems like the privacy message would be clearer if they didn't.
        
       | mrweasel wrote:
       | Cookies are used for things other than tracking, so maybe not
       | obsolete, just irrelevant for tracking usage.
       | 
       | I didn't read the entire spec, maybe there's stuff that replaced
       | cookies in there.
        
         | roblabla wrote:
         | Cookie banners are only necessary for tracking. The idea here
         | isn't to obsolete cookies, just the banners, as the spec
         | proposes a way to gather user consent through the user agent
         | instead of a cookie banner.
        
       | _boffin_ wrote:
       | Been thinking of making a chrome/firefox extension that will
       | detect those cookie notifications and automatically nope out of
       | them all for you and submit, but been too lazy to implement.
        
         | contriban wrote:
         | It's called "I don't care about cookies" but I think it accepts
         | all of them.
        
         | 7952 wrote:
         | I wonder how effective and blockers are on their own. I don't
         | mind consenting when I know that the third party trackers will
         | never load anyway.
        
       | qwerty456127 wrote:
       | > The mechanism serves as an automated means for users to give or
       | refuse consent
       | 
       | There already is the do-not-track flag, why not just force
       | everybody to respect it?
        
         | M2Ys4U wrote:
         | There are a couple of reasons.
         | 
         | DNT is primarily about _tracking_ , this new spec is more
         | general and covers much more processing of personal data, and
         | allows one to opt-in (or out) of specific instances of
         | processing of specific (categories) of data.
        
       | sandstrom wrote:
       | The thing with ideas like this is that it'll all boil down to one
       | thing: opt-in or opt-out.
       | 
       | If it's opt-in, hidden inside browsers settings, effectively no-
       | one will use it (e.g. current cookie blocking settings).
       | 
       | If it's opt-out everyone will use it (see e.g. Apple's recent
       | "This app is asking to track you across the internet, do you want
       | to allow it?".
       | 
       | Question is, why make it complicated with a spec like this.
       | Better to just agree to block all cookies, or to allow cookies.
        
         | ketzu wrote:
         | > Better to just agree to block all cookies, or to allow
         | cookies.
         | 
         | But I want some cookies and some I do not. Also I don't want
         | non-cookie based tracking either. Having a binary choice for a
         | subcategory is not very helpful to me.
        
         | 1_player wrote:
         | If it's opt-in, it's another bit of information to uniquely
         | identify you (like Do-Not-Track is today.)
         | 
         | If it's opt-out and everyone will use it, ad companies will
         | completely ignore this spec and keep tracking you.
         | 
         | The Internet is entirely in the hands of an advertising
         | company. 90% of Internet users use Chrome and/or Android? Add
         | Google Search and it's probably like 98%. Good luck with
         | changing the status quo.
        
       | butz wrote:
       | A bit too late, but still great for users and for developers. Not
       | so much for cookie banner services, but that's their own fault
       | for providing cookie banners that cover half or more of screen,
       | have confusing selections or none at all and uses dark patterns
       | to push visitor to "Accept All" cookies. And browsers should ask
       | user for default preference only once, to prevent bothering with
       | useless notifications from each website.
        
       | dariosalvi78 wrote:
       | now that's something sensible!
        
       | lizardmancan wrote:
       | conmunication with the mothership should be clearly defined
        
       | slownews45 wrote:
       | I just want ONE option - ACCEPT ALL COOKIES.
       | 
       | Seriuosly, I reserve the right to expire, delete, manage and
       | otherwise deal with cookies on my device myself.
       | 
       | Can anyone create a different standard with ONE flag - ACCEPT ALL
       | COOKIES - SHOW NO BANNERS*
       | 
       | *User reserves right to delete, purge, modify, expire etc cookies
       | on their device.
       | 
       | That's what I want.
        
       | durnygbur wrote:
       | Tinder, Google, Amazon, Twitter, Facebook and other plaftorms can
       | reliably ban an account without knowing the name, surname,
       | birthdate. Just from the broad fingerprint of the device, email,
       | phone number, Wifi SSIDs, location, and other data they collect.
       | Yet they are showing the cookie and "privacy" splashscreens and
       | popups on every visit. Every. Freaking. Time. Google with Youtube
       | in particular. Isn't it malicious compliance?
        
       | hnarn wrote:
       | The most frustrating thing about these cookie banners (more like
       | cookie lightboxes) is that almost none of them are compliant with
       | the rules. Unfortunately I don't have time to find the source
       | right now, but I'm pretty sure I've read official EU guidance
       | docs clearly stating that many "dark patterns" are simply
       | illegal. For example making the "Accept all cookies" button
       | require less effort than only accepting necessary cookies, which
       | almost every page does.
       | 
       | I feel like the current state of cookie consent is completely
       | broken, partly due to the complete lack of enforcement, and
       | having a browser-specific setting that propagates to all pages
       | would be great -- but again you have to think about incentives.
       | If pages are not required to accept these settings, their
       | incentive is to ignore them and to claim that since it's
       | unfortunately not supported "yet" (read "ever"), you still have
       | to wade through the cookie form.
        
         | jakub_g wrote:
         | At least in France, there's CNIL (Commission Nationale de
         | l'Informatique et des Libertes) that started going after the
         | top non-compliant websites and sending love letters like "you
         | have N days to become compliant".
         | 
         | [1] https://www.cnil.fr/en/home
        
           | quotemstr wrote:
           | And then Europeans complain when the rest of the world
           | geoblocks them.
        
             | galgalesh wrote:
             | Where are these fictional Europeans who want strong
             | enforcement of privacy laws and complain about geoblocking?
             | 
             | The whole point is that either you follow our laws or you
             | lose access to Europe. Geoblocking is just self-regulation.
        
               | datenarsch wrote:
               | Here's one. I hate it how I can no longer access 90% of
               | local US news websites.
        
               | hnarn wrote:
               | Every single time I've had this problem I've just used
               | the Google cache or archive.org
        
             | anoncake wrote:
             | No, we politely inform you that geoblocking is not actually
             | required. But thanks for protecting us from your privacy-
             | violating website anyway.
        
             | samjmck wrote:
             | No one's complaining about not being able to access shitty
             | websites that can't be arsed to make clear which companies
             | are tracking you.
        
         | 7952 wrote:
         | I have been building some sites where I have explicitly tried
         | to remove or avoid cookies completely. It is really tricky as
         | any third party script or embed can set cookies, which may be
         | retained depending on browser version. We end up using generic
         | cookie prompts just in case to appease corporate compliance
         | even when nothing is usually set on the page. And the http
         | nature of cookies make automating things much more difficult.
         | You can't just drop in some javascript that overrides
         | document.cookie, and even if you could it would not be
         | supported by all browsers.
         | 
         | What I would like is to be able to whitelist domains in content
         | security policy and reject everything else by default.
        
           | [deleted]
        
           | Dayshine wrote:
           | Why avoid cookies entirely? You don't need a cookie banner
           | for cookies essential to the functioning of your site.
        
             | akie wrote:
             | You want to avoid cookies entirely so that you don't need a
             | cookie policy and that you don't need a cookie banner.
             | 
             | It's also significantly easier to convince a lawyer that
             | you don't need these things if you can prove that there are
             | no cookies whatsoever. And even then they'll be suspicious.
             | 
             | It's harder than it looks, just embedding a YouTube video
             | for example already sets third-party cookies. Same with
             | embedding a Twitter feed or Google Analytics. There are
             | solutions for all of these things, but the standard/easy
             | way of doing these things means your user gets a third-
             | party cookie, which means you need the banner.
        
               | hnarn wrote:
               | > You want to avoid cookies entirely so that you don't
               | need a cookie policy and that you don't need a cookie
               | banner.
               | 
               | Wrong. Functional cookies are exempt.
        
               | akie wrote:
               | Of course I know that, but did you ever talk to someone
               | who is not in technology but _does_ have a say in
               | determining what  "we" need to do to cover "our" asses?
               | 
               | Say, a lawyer with the responsibility that all of our
               | websites implement all of the relevant regulations?
               | 
               | You would think that they are up to date on what
               | regulations you need to follow, but you'd be surprised.
               | Many take a blanket "no risks under any circumstances"
               | approach. These types can only be placated with the "we
               | don't have any cookies at all" argument. And even then
               | only barely.
        
               | nickpp wrote:
               | What are "functional cookies"? Are analytics/telemetries
               | cookies functional? Are cookies identifying google users
               | so they can receive targeted content but also ads
               | "functional"?
               | 
               | GDPR never bothered to specify. This is why GDPR is
               | broken and sadly it broke the web.
        
               | hnarn wrote:
               | Have you tried finding the answer to your question
               | online? There are clear examples of what "functional
               | cookies" mean, even straight from the EU.
        
               | nickpp wrote:
               | There are many opinions online, but there is no
               | authoritative, definitive answer. GDPR was made vague by
               | design "to prevent future exploits". Even lawyers are
               | arguing the details, three years after its introduction.
               | 
               | This made GDPR in effect one of the most expensive
               | regulations we had to implement as IT companies. It is
               | also so incredibly punitive that everybody choose to
               | implement it in the most conservative way possible, at
               | the expense of the UX. Thus the cookie popups and
               | banners.
        
               | M2Ys4U wrote:
               | The GDPR doesn't even mention cookies.
               | 
               | It's the ePrivacy Directive that regulates them (or, more
               | precisely, "information stored in the terminal equipment
               | of a subscriber").
               | 
               | And the ePrivacy Directive _does_ , in fact, define
               | what's allowed without notifying the user:
               | 
               | "any technical storage or access for the sole purpose of
               | carrying out or facilitating the transmission of a
               | communication over an electronic communications network,
               | or as strictly necessary in order to provide an
               | information society service explicitly requested by the
               | subscriber or user."
        
               | nickpp wrote:
               | This kind of vague, high-level language is exactly why,
               | if you reject cookies, you'll receive the same damn popup
               | next time you visit the website until you relent and
               | click Yes.
               | 
               | They never tried applying their abstract concepts to the
               | real world until we had to and the result is "The Web of
               | Cookie Popups".
        
               | jka wrote:
               | You have a point, but at the other end of the spectrum,
               | writing precise legal terms can cause problems as well.
               | 
               | If the terms refer specifically to "cookies" and
               | "browsers", it'd be entirely possible that the
               | advertising industry and other players would simply
               | change their own wording to evade the law.
               | 
               | An effective legal claim might be able to find out about
               | and catch up with those kind of tricks; but it'd be
               | partly a game of time, and simply by delaying legal
               | challenges while their operations continue, the ad
               | industry would have achieved their goals.
        
               | hnarn wrote:
               | Instead of ranting and providing nothing but conjecture
               | about how "expensive" GDPR is (whatever that means), or
               | insinuating that lawyers "arguing" about something proves
               | that legislation is ineffective (that's literally their
               | job), refer to first hand sources and ask constructive
               | questions in good faith about what you don't understand.
               | Here's one example: https://gdpr.eu/cookies/
               | 
               | Both first party session cookies and "shopping cart"
               | cookies are mentioned as explicit examples of cookies
               | that do not require prior consent and are unlikely to
               | cause any concern.
        
               | nickpp wrote:
               | Then why does the very gdpr.eu website have a cookie
               | banner at the bottom of the page?! There is clearly no
               | session or shopping cart going on.
        
               | SiempreViernes wrote:
               | Uh, are you asking why a site with that doesn't use
               | cookies in a purely functional manner has a cookie
               | banner?
               | 
               | In any case, it's the usual reason: they have google
               | tracking, and it seems like they embed content from other
               | sides the easy way. You too can learn the answer to the
               | mystery of why there is a consent banner by clicking the
               | "Privacy policy" button, this one actually explains it
               | clearly, like it was supposed to be a model example or
               | something.
        
               | lmkg wrote:
               | Please do not use that website. It _presents itself_ as
               | an authoritative resource, but it is not actually an
               | authoritative resource. Nor, frankly, even a very good
               | one.
               | 
               | Actual first party resource: https://ico.org.uk/for-
               | organisations/guide-to-pecr/guidance-...
               | 
               | ICO is literally the agency that issues fines for GDPR
               | violations in the UK. They have a lot of explicit
               | guidance about what's OK and what's not.
               | 
               | More detailed guidance on the "strictly necessary"
               | exemption: https://ico.org.uk/for-organisations/guide-to-
               | pecr/guidance-...
        
               | Ensorceled wrote:
               | The statement isn't "Wrong.", it's just overly strict.
        
             | 7952 wrote:
             | These particular sites didn't need essential cookies and
             | discussion about privacy/cookies was taking lots of time
             | for no real benefit.
             | 
             | Also, I believe philosophically in trying to reduce things
             | like analytics and tracking.
        
             | tgv wrote:
             | Still, the boss said: "add a banner anyway." Better safe
             | than sorry, and everyone expects it by now.
        
         | TX0098812 wrote:
         | Yup, this is absolutely the case. Consent in order to count as
         | consent has to be clearly affirmative, freely given, specific,
         | informed, unambiguous and can be withdrawn.
         | 
         | https://gdpr-info.eu/art-7-gdpr/
        
         | lrem wrote:
         | Max Schrems now has a foundation you can donate to:
         | https://noyb.eu/en
        
         | GrayShade wrote:
         | > For example making the "Accept all cookies" button require
         | less effort than only accepting necessary cookies, which almost
         | every page does.
         | 
         | Like those that make you uncheck 10 or 20 entries one by one.
        
           | mtgx wrote:
           | Or hundreds/thousands like Verizon Media/Oath & friends.
        
           | tempodox wrote:
           | Those are the worst. And calling them "legitimate interest"
           | only adds insult to injury.
        
             | Macha wrote:
             | Also the providers that appear to offer a even choice of
             | accept all/reject all, except you realise that they've
             | classified a second "legitimate interest" option for
             | everything which the reject all doesn't cover (because that
             | would be objecting, not rejecting)
        
           | blowfish721 wrote:
           | The best ones are the ones that provide a list to 100
           | partners and ask you to visit them to opt out. Usually just
           | close the tab when I hit one of those.
        
           | StavrosK wrote:
           | Or like those that make the "Accept all cookies" button green
           | and the "accept necessary" white/colorless/default.
        
             | squiggleblaz wrote:
             | I recently came across a website that makes the "Accept all
             | cookies" button secondary and the the "accept necessary"
             | primary. It's such an effort to actually press the primary
             | button -- I have been so trained by the completely
             | disdainful behavior of the majority of websites.
        
               | StavrosK wrote:
               | I saw the exact same thing and was surprised too! I
               | wonder if it was a site that was on HN...
               | 
               | I press "accept all" by accident and thought "wow".
        
         | Sander_Marechal wrote:
         | It's EU, it varies by country. Each country takes the European
         | GRPR law/guidelines and implements in on the national level.
         | There may be slight differences. Your specific example where
         | opting out must not cost more effort than opting in is specific
         | to the UK GDPR implementation for instance.
        
           | rikroots wrote:
           | No. The GDPR is an EU Regulation which is, by definition, a
           | binding legislative act. It applies in its entirety across
           | the EU - no exceptions, no opt-outs. EU Member States are
           | allowed to interpret (to a greater or lesser degree) EU
           | Directives when they translate them into national law[1]
           | 
           | The EU GDPR no longer applies in the UK because the UK is no
           | longer a member of the EU. The EU GDPR has been incorporated
           | into UK law (as the UK GDPR) but there's nothing preventing
           | the UK Government varying it at any point in the future[2]
           | 
           | [1] - https://europa.eu/european-union/law/legal-acts_en
           | 
           | [2] - https://ico.org.uk/for-organisations/dp-at-the-end-of-
           | the-tr...
        
             | TX0098812 wrote:
             | 'A "directive" is a legislative act that sets out a goal
             | that all EU countries must achieve. However, it is up to
             | the individual countries to devise their own laws on how to
             | reach these goals.'
        
               | rikroots wrote:
               | > A "directive" is a legislative act that sets out ...
               | 
               | Maybe my wording was a bit vague. How about: "The GDPR is
               | an EU Regulation which is, by definition, a binding
               | legislative act which applies in its entirety across the
               | EU without the need for Member States to pass any further
               | national legislation. This is different to EU Directives,
               | which EU Member Sates will implement by translating them
               | into their own national law - which in turn does give
               | Member States room to 'interpret' the Directive's
               | requirements - subject to legal challenge in the Court of
               | Justice of the European Union"
        
               | anoncake wrote:
               | And the GDPR is not a directive.
        
               | lmkg wrote:
               | But cookie banners must also adhere to the ePrivacy
               | Directive, which _is_ a directive (as the name implies).
        
           | hnarn wrote:
           | The point is that it's not being enforced, so if we assume
           | what you say is true for the sake of argument, then the only
           | way that would be OK was if a different cookie banner was
           | shown for visitors from the UK, which I highly doubt happens
           | in any meaningful percent of cases.
        
         | kamray23 wrote:
         | But they pretend to be legal. They at least make an attempt to
         | seem kind of legal. And that's what matters.
         | 
         | If you only accept a spec like this there is no way to pretend
         | to be legal other than to accept it anymore. Make custom cookie
         | banners totally illegal. Force the use of this. No dark
         | patterns, no semi-legal trickery. Either you use it and accept
         | it, or you don't. Take out the grey area.
        
           | hnarn wrote:
           | That's my point: that if you create a standard like this but
           | don't _enforce_ it (which is not the same thing as its
           | legality) it won 't matter. What is the consequence going to
           | be of ignoring it? Will it be enough to actually create an
           | incentive more attractive than breaking the law?
        
         | oftenwrong wrote:
         | Instead of permitting sites to request consent of the user
         | directly, they should be required to request consent via an
         | official EU site. It could work like an authorisation redirect
         | flow. This would standardise the consent UI, and prevent sites
         | from implementing dark patterns.
        
           | akie wrote:
           | Then the EU tracks everything everyone does. Nice.
        
             | oftenwrong wrote:
             | The site could provide an opaque ID for user. Also, anti-
             | tracking on the part of the EU could be enforced by law.
        
               | kiallmacinnes wrote:
               | Ignoring the many obvious privacy issues with this
               | proposal, have you considered how this would result in a
               | legally mandated single point of failure for (nearly..)
               | all web sites?
        
           | tomjen3 wrote:
           | Better yet, a standard browser interface.
        
           | hnarn wrote:
           | This is an awful idea.
        
       | hibernator149 wrote:
       | I wonder if this fight over cookies is just a diversion. If we
       | ever get an effective law or tech for cookies, won't the
       | advertisers just shrug and switch to browser fingerprinting? I
       | feel like the only solution is to educate users about AdBlockers
       | and stuff like NoScript.
        
         | ratww wrote:
         | GDPR actually applies to any kind of tracking, it's not just
         | cookies. You also need consent do fingerprinting that can
         | identify individual users, for example.
        
       | kissgyorgy wrote:
       | I understand that standards like these take years to make, but
       | this should have been in the browsers for a loooong time at this
       | point instead of every website implementing them differently.
        
       | maxwellito wrote:
       | Do you remember 'doNotTrack' ?
        
       | timvisee wrote:
       | Data collection is the problem. It is insane to me that we're now
       | resorting to these kinds of 'solutions'.
        
       | qwertox wrote:
       | I would rather have a cookie-based approach where the opt-in
       | dialog is clearly laid out via regulation.
       | 
       | At the top of the dialog a "decline"-button and to the right of
       | it an "accept"-button. These buttons toggle all the toggles of
       | the providers listed below those two buttons. You can then
       | manually override each of the listed providers, which may be also
       | grouped by purpose in order to ease selection. No nested dialogs
       | are allowed.
       | 
       | Upon declination, one single cookie must get set, with a specific
       | name, ie 'consent-acknowledge-status', with an expiry date of at
       | least one week, where the consent selection is stored, so that it
       | can be respected in future visits.
        
       | peterhil wrote:
       | Finally!
       | 
       | Why on earth this was not implemented in the first place on web
       | browsers?
        
       | technicalya wrote:
       | No a comment its a question. Do you use ad-blockers?
        
       | zeepzeep wrote:
       | I use uBlock Origin with "Easy List Cookies" which blocks most
       | cookie banners
        
         | peterhil wrote:
         | Thank you! The cookie consent banners are especially pointless
         | when you are not keeping the cookies anyway.
        
       | [deleted]
        
       | Aeolun wrote:
       | I read a lot of negative things here, but I like this spec.
       | 
       | We (as a profession) shpuld try to eliminate cookie banners,
       | while still allowing users to opt out.
        
       | pacman2 wrote:
       | I use the I don't care about cookies Plug-in. My browser forgets
       | all the cookies when closed. Besides several privacy plug-ins, I
       | the the temporary container plug-in.
       | 
       | Problem solved.
        
       | vincentmarle wrote:
       | All this does is move the cookie banner from the website to the
       | browser which still means I have to click approve every time I
       | visit a new website. What I _really_ would like to do is to get
       | rid of these annoying cookie banners entirely and have something
       | auto opt-in for me so I can get back to a decent web browsing
       | experience a la pre-2017...
        
         | presentation wrote:
         | Would be cool if you can set a default policy in the browser.
        
         | diogominhava wrote:
         | This is exactly what we're trying to do at Super Agent - check
         | it out https://www.super-agent.com. Choose your preferences
         | once and our extension will automate opt-in/opt-out where
         | possible :)
        
           | bennyp101 wrote:
           | Off Topic: Your logo is blurred unless I allow scripts from
           | static.parastorage.com ... that seems a weird thing.
        
             | diogominhava wrote:
             | Thanks for letting me know! Looking into it - we've used
             | Wix to build our landing page, I believe this URL may be
             | from a CDN they use to speed up content delivery.
        
         | Macha wrote:
         | I think the only "safe" auto complete it could provide with
         | this spec is reject all. Otherwise it could just save a list of
         | consents with unique IDs and look at your rejection list for
         | another fingerprinting avenue.
        
       | gmueckl wrote:
       | I don't see how this will be adopted without backing by legal
       | threats. Even if this gets implemented on a voluntary basis, you
       | need a fallback for browsers that don't support it. And if you
       | need to have a version of the prompt with a user experience that
       | isn't controlled by the browser, you might just as well use it to
       | keep pushing the same dark patterns to everyone. Am I missing
       | something?
        
         | mkreis wrote:
         | I agree. Why would anyone who wants to track users implement
         | this standard and abandon their dark patterns?
        
           | JCWasmx86 wrote:
           | It would have to be enforced by legislation (As opposed to
           | the dark patterns with cookie banners). If any company
           | doesn't implement this fully compliant with the spec, fine
           | them every year with 2-25% of the yearly revenue.
        
           | amelius wrote:
           | Because governments will slap them on the wrist real hard if
           | they don't.
        
         | vbezhenar wrote:
         | Cookie banners works because they're everywhere and user has
         | been trained to dismiss them as soon as possible. If this
         | technology would get traction from major players, cookie
         | banners will become an exception rather than norm. It means
         | that users will be scared of those banners and might prefer to
         | leave the website which will hurt the conversion.
         | 
         | If this movement is not backed by major web players, probably
         | nothing will happen.
        
           | switch007 wrote:
           | > Cookie banners works because they're everywhere and user
           | has been trained to dismiss them as soon as possible.
           | 
           | All my friends and family just click the CTA, "accept", "I'm
           | OK with that", "Mmm cookies yummy!"
        
       | thepangolino wrote:
       | Don't browsers already have a feature to block cookies?
        
         | PeterisP wrote:
         | The "cookie banners" are not really about cookies but about all
         | kinds of tracking and consent issues that are not eliminated by
         | blocking cookies.
        
         | ratww wrote:
         | The idea here is not blocking cookies, which are very useful,
         | but rather to bypass the annoying "cookie banners".
         | 
         | Just as with Consent Banners, the website is still responsible
         | for honouring your choices and not tracking you, either via
         | Cookies or any other method.
        
       | mgkimsal wrote:
       | in the 90s, we had a 'big cookie' scare. and laws were threatened
       | (or passed?). And... MUCH of this came down to ... managing
       | cookies (or other browser state) was (and is) largely so damn
       | hidden behind layers of configs, menus and options.
       | 
       | We have a home button. We have forward and back. We have
       | 'bookmark' buttons, which many people understand. A big 'COOKIE'
       | button, on the main browser UI, that clearly show cookie info,
       | with a big "GET RID OF ALL COOKIES" trashcan button right
       | there.... that would have prevented 90+% of the scare and
       | legislation efforts from the start.
       | 
       | I looked for "clear my cookies" - in 2021, it's still click '3
       | dots' or something else, then click something, then click
       | something, then confirm.
       | https://its.uiowa.edu/support/article/719
       | 
       | "But there's so much nuance - I want to keep some, and not
       | others, etc".
       | 
       | We didn't have this many choices in 1998. My point is giving a
       | big honking "get rid of it all" back then would have changed the
       | trajectory of the entire discussion. It still might.
       | 
       | I've lived through 2 decades of having to deal with support
       | people trying to help users "clear your cache" or "reset your
       | cookies". "Private mode" does help to a degree, assuming you're
       | dealing with somewhat tech-savvy folks.
        
         | titzer wrote:
         | Now you see the conflict of interest when an ad company
         | develops its own browser?
        
           | mgkimsal wrote:
           | I saw it on day one.
           | 
           | Opera and others didn't bother to make cookie transparency a
           | big priority either. :/
           | 
           | More to the point, it was poorly exposed/managed well before
           | Chrome.
        
         | ezoe wrote:
         | The problem is, most people don't understand what cookie really
         | is. If it's understood, you don't need to support so much
         | clueless people and no sane politician in EU would made a
         | cookie law.
         | 
         | The button you suggests cause more harm than good. Because
         | people don't understand the cookie and think "is this button
         | delete unnecessary data from my computer? Why not" and click
         | it. Now all the legitimate data that were saved on their local
         | storage is gone and they complains.
        
           | mgkimsal wrote:
           | "Now all the legitimate data that were saved on their local
           | storage is gone and they complains."
           | 
           | Not necessarily. Cookie !== localStorage (although...
           | localStorage didn't exist at the time, IIRC).
           | 
           | My point was "we" (it/tech folks, but mainly browser makers)
           | got ourselves in to this mess in the first place, and rather
           | than making things more obvious and easier to deal with _at
           | that time_ , we seemed to double down on more obscure UIs.
           | 
           | I swear, pretty much every Netscape release, and later, for
           | years, every other Firefox release, changed where/what/how
           | cookie mgt was located in their UI.
           | 
           | "most people don't understand what cookie really is"
           | 
           | And that's... whose fault? Putting a big-ass 'COOKIE' button,
           | with transparency in to what data is there, with quick
           | options to remove it all, would have gone a LONG way to
           | normalizing understanding. See some unknown shit in there?
           | Delete it. If enough important things start breaking after
           | deletion, people would have adapted (either users, or
           | developers).
           | 
           | "delete unnecessary data" - there's pretty much nothing
           | people put in cookies that is truly 'necessary' for most
           | folks.
           | 
           | We didn't give people usable tools to manage this stuff, so
           | eventually people turned to legislative means.
        
       | gorgoiler wrote:
       | This week I told iOS safari to block all cookies.
       | 
       | It's really not that awful. In fact, it's kind of fantastic. I
       | use a second browser (Google Chrome) for "signed-in stuff".
       | 
       | Try it.
       | 
       | (Although the fact that I just posted this from safari reminds me
       | I'm not 100% up to speed on which-browser-for-what-activity
       | discipline.)
        
         | benhurmarcel wrote:
         | I wish it could accept the cookies and delete them when you
         | leave. It would break fewer websites.
        
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