[HN Gopher] Apple admits it ranked its Files app ahead of compet...
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       Apple admits it ranked its Files app ahead of competitor Dropbox
        
       Author : what_ever
       Score  : 53 points
       Date   : 2021-06-11 17:33 UTC (1 days ago)
        
 (HTM) web link (www.theverge.com)
 (TXT) w3m dump (www.theverge.com)
        
       | wly_cdgr wrote:
       | Platform owner gives its own content preferential treatment??
       | Incredible
        
       | webmobdev wrote:
       | Developers of ios (and soon macOS) platform have no one to blame
       | but themselves for situations like this.
       | 
       | Alarm bells should have been raised among us developers when
       | Apple suddenly asked everyone to shell out $99 for the
       | "privilege" of making an app available on the "App Store", and
       | treated it as something normal. And later, more so, when Apple
       | demanded a percentage cut too on every sale you make from _your_
       | app.
       | 
       | It is like everyone chose to forget that it is we developers who
       | bring additional value to any platform we support, and we readily
       | allowed ourselves to be treated like fools by Apple (and others).
       | (I guess this is what hapens when we forget our history in this
       | industry - the Windows mobile platform died because it didn't
       | find acceptance among developers. Mobile platforms like Sailfish
       | OS / Tizen OS / webOS today all struggle because they can't
       | attract developers to their platform. And yet, we now allow the
       | dominating platforms to exploit and treat us with disdain -
       | aren't we truly idiots?)
       | 
       | We should never have condoned this totally unnecessary and greedy
       | "Apple Tax" practice as it harms both us developers and consumers
       | - _our customers are forced to pay more, and we lose money too in
       | the process_!                   I urge all macOS / ios developers
       | to see the warning signs. It is still not too late - please
       | boycott and remove all your apps from the app store and stop
       | paying Apple any money.
       | 
       | No one should have to pay Apple even for signing apps - if they
       | want it, we should have the freedom to get it signed by any CA.
       | (Remember, open source software has essentially been already
       | nearly killed on ios platforms because of this unnecessary annual
       | fee bullshit. And Apple wants that because it knows free open
       | source software is detrimental to making money from its App
       | Store).
       | 
       | We played a huge role in the success of Windows, Android and ios
       | - and now, in their arrogance if they want to change the rules to
       | screw us, all of us really need to organise and fight back. I
       | fear we are at that defining moment now where if we do not do
       | anything, this is going to become an accepted norm and standard
       | practice.
       | 
       | And this is going to be hugely detrimental to us, in the long
       | run, as both developers and consumers.
        
         | donmcronald wrote:
         | > Alarm bells should have been raised among us developers when
         | Apple asked everyone to shell out $99 for the "privilege" of
         | making an app available on the "App Store". And later, more so,
         | when Apple demanded a percentage cut too on every sale you make
         | from your app.
         | 
         | I'm 100% against the way the app store works right now, but I
         | don't have a problem with the idea of those two things if they
         | were implemented in a better way.
         | 
         | If you compare $99 to the cost of a code signing certificate
         | it's a good deal. The problem is that BOTH are bad value for
         | developers. The value in signing is identity verification and
         | none of the systems we have are doing a good job of that right
         | now.
         | 
         | IMHO, Apple, Microsoft, and Google are purposely keeping code
         | signing / trust systems awful because it benefits them. Imagine
         | an ecosystem where apps were signed with domain validated
         | certificates, which would be free (or very cheap), instant, and
         | better than what we currently have, and it definitely feels
         | like entrenched interests are working to keep things from
         | improving.
         | 
         | Apple taking a 30% cut would be perfectly fine if there were
         | competing app stores. If they're providing services worth a 30%
         | cut, developers will be willing to pay that.
         | 
         | I thought the app store would fail. My exact sentiment at the
         | time was "there's no way developers are going to be dumb enough
         | to give up control of distribution." Wow, was I ever wrong :-(
        
           | webmobdev wrote:
           | Yes, artificial monopoly is the major issue here.
           | 
           | With respect to the "$99" annual fee, the issue is that it
           | isn't a good deal at all when a developer wants to offer the
           | software for free - most open source developers don't even
           | collect any donation, and it is doubtful if many of them can
           | even raise $99 every year.
           | 
           | This is where regulation is definitely needed - big tech
           | should not be able to force us to pay and use only their
           | signing infrastructure, and government law should require any
           | CA to stringently implement KYC (know your customer) norms,
           | like banks do, before issuing certificates to any Tom, Dick
           | or Harry.
           | 
           | I would preferably like to see the end of such "App Store"
           | nonsense, but would gladly compromise and accept it if there
           | is no monopoly (with the caveat that side loading / direct
           | installation of apps should not be restricted - nobody should
           | be forced to use an "App Store" if they don't want to).
           | 
           | (App Store is so successful on ios only because side loading
           | / direct installation is restricted on it).
        
             | codesternews wrote:
             | Even they show now popup and permission on mac. It made
             | lots of app and developers living miserable. They are
             | showing popups for permission every where.
             | 
             | Thats why there is no income now for indie developers in
             | appstore
        
           | imNotTheProb wrote:
           | Apple markets to non developers, by advertising to the
           | masses, it forces us to join to partake with the masses.
           | 
           | I've been lucky enough to avoid the walled prison but a
           | fortune 500 company cannot.
           | 
           | We can only educate the masses that better products exist or
           | the psychology tricks Apple uses in their marketing.
        
         | eyesee wrote:
         | > Alarm bells should have been raised among us developers when
         | Apple suddenly asked everyone to shell out $99 for the
         | "privilege" of making an app available on the "App Store", and
         | treated it as something normal. And later, more so, when Apple
         | demanded a percentage cut too on every sale you make from your
         | app.
         | 
         | I'm not sure where the "suddenly" comes from. It's not as if
         | there was a time before the fee where developers could ship
         | apps for iOS. There's been a developer program as long as there
         | has been an App Store. For that matter, there was a much more
         | expensive developer programs for the Mac before iOS was even a
         | thing. I remember paying somewhere between $1500 and $3000 when
         | we were writing Mac software in the early aughts.
        
           | webmobdev wrote:
           | The "suddenly" is in the context of this _new practice_ of
           | charging _all_ developers (big or small) annual fees and
           | demanding a recurring cut of their profit. Before this
           | unnatural practice became prevalent, any computer user and  /
           | or Linux / Windows / Mac / Android developer could create and
           | distribute software on the respective platforms for free
           | without any such financial consideration.
           | 
           | My point is let's not normalise this practice in any manner -
           | in the past too we used to pay huge fees for developer tools,
           | but _today the computing environment is totally different_
           | and that 's why even the tech giants are adopting and pushing
           | for free open source developer tools or providing their
           | developer tools for free. Let's not regress to something
           | worse.
        
         | codesternews wrote:
         | Lots of people raised voices but you need to understand they
         | are small and no one wants to fight app while making leaving
        
         | passivate wrote:
         | The best solution here is to have a competing App Store on iOS
         | with their own rules. The new store will have a more realistic
         | fixed fee for hosting apps, and devs will be able to cut
         | prices. That should incentivize consumers to install the new
         | app store.
        
         | mensetmanusman wrote:
         | Who do you think could organize a guild of the app developers?
        
           | webmobdev wrote:
           | - To begin with existing open source foundations and
           | activists. The Free Software Foundation easily comes to mind.
           | - In a democracy, political parties - they already are behind
           | most unions and merchant / business associations and even
           | major non-profits.
           | 
           | (Approaching a political party may be controversial for some,
           | but remember that political parties are also an institution
           | in a democracy. And we will need political will and
           | legislative backing to assert some of our rights. And it
           | doesn't matter if there are more than one such organisations
           | - there is no one size fits all solution for everyone).
        
         | GeekyBear wrote:
         | > Alarm bells should have been raised among us developers when
         | Apple suddenly asked everyone to shell out $99 for the
         | "privilege" of making an app available on the "App Store", and
         | treated it as something normal.
         | 
         | Somebody has absolutely no idea how high developer fees on
         | proprietary platforms used to be.
         | 
         | >Double Fine's Tim Schaefer pegged the cost of submitting an
         | Xbox 360 patch at $40,000 in an interview with Hookshot Inc.
         | earlier this year
         | 
         | https://arstechnica.com/gaming/2012/07/microsoft-comes-under...
        
           | webmobdev wrote:
           | True. I don't have an idea of how high developer fees have
           | been on proprietary, and _restricted_ use platforms before. I
           | have generally avoided them and grew up on mostly open
           | platforms (Unix  / Linux / Windows) before becoming a web
           | application developer and moving on to mobile apps. My main
           | point is that the computing environment is very different
           | today and we should a fight such regressive practices - just
           | because they have been doing something in the past, and can
           | do it now at a larger scale too, doesn't mean we have to
           | accept it and normalise it. Right?
        
       | codesternews wrote:
       | Apple has made life of small developers hard. Mac software and
       | app industry has died. Even after notarising apps they show
       | malicious popup to users.
       | 
       | Same practices has adapted by apple like search ad etc etc. They
       | make competing services and steal ideas of developers and those
       | app dies. For eg screen time for Moments app.
       | 
       | They have unfair advantage and small developers could not
       | complete. Only handful of indie developers making money from
       | appstore and rest apps have died.
       | 
       | They killed the industry.
        
         | bberenberg wrote:
         | I spend more for mac apps every year than the year before. And
         | I do out it outside of the app store (mostly). Obviously HN
         | crowd isn't representative of the general populace but this is
         | my limited anecdotal experience.
        
           | codesternews wrote:
           | I am developer of mac app which rely on system events. From
           | mojave each time I request for permission user see popup this
           | app wants to control etc etc. I got it but every time? It
           | killed lots of apps.
        
             | Rubayo wrote:
             | >>It killed lots of apps.
             | 
             | how?
        
         | Rubayo wrote:
         | Yet given all this, for a substantial cohort of customers, the
         | Apple brand is still bought as a badge of "coolness".
        
           | nobodyknowsyoda wrote:
           | Slightly off topic, but I do love the translucent terminal on
           | the Mac. It is very cool
        
       | donmcronald wrote:
       | > > the Files app had a Dropbox integration, so Apple put
       | "Dropbox" into the app's metadata, and it was automatically
       | ranked higher for "Dropbox" searches as a result.
       | 
       | I can smell the bullshit from here and I don't live in the US.
       | Lol.
        
       | crazygringo wrote:
       | These are exactly the kinds of issues antitrust legislation needs
       | to be updated to handle.
       | 
       | I have no issue with a company running a store and selling its
       | own products within, but it has to provide a level playing field.
       | 
       | It's good they fixed it -- that the VP in question didn't know it
       | had been done and then nixed it -- but this shouldn't even be
       | legal in the first place.
        
         | vmception wrote:
         | So you would be fine if a separate "Apple Apps Inc" was
         | required by law to exist, and it had created the Files app
         | instead, and it had the same dropbox integration and it was
         | therefore in the accurate metadata, and it surfaced higher than
         | the dropbox app anyway?
         | 
         | Congratulations, we did it guys.
        
           | zaptheimpaler wrote:
           | Makes no sense. The whole point is they manually boosted
           | Files to make it surface higher. If it surfaces higher under
           | a level playing field, that is fine.
        
         | Railsify wrote:
         | Would that extend to grocery stores, where would you force
         | walmart to put their own brands?
        
           | donmcronald wrote:
           | > Would that extend to grocery stores, where would you force
           | walmart to put their own brands?
           | 
           | It's not a fair comparison if you're at a physical store
           | since things are too different for an analogy. However, if
           | I'm searching on their website and type in a specific brand
           | so I can find which aisle it's in I would expect to get the
           | brand I searched for, not a Great Value knockoff.
        
           | passivate wrote:
           | A grocery store has limited storage space, a limited amount
           | of advertising space, limited staff, etc, etc. The amount of
           | upkeep is also very different compared to a digital store.
           | 
           | I think its not really an apt point for comparison.
        
           | crazygringo wrote:
           | I don't see any uneven playing field when it comes to grocery
           | stores.
           | 
           | The national brands and store brands are always next to each
           | other on the same shelf. So there isn't any problem that
           | needs solving. Also brands already pay for promotional
           | positioning (like the ends of aisles), and when the store
           | puts its own brands in those spots it loses out on those
           | payments, and so is effectively paying equally.
           | 
           | So the field doesn't need any evening out there.
           | 
           | If grocery stores ever started putting the name-brand stuff
           | in a back room that took twice as long to get to, then it
           | might become an issue, but as of right now it's just not.
        
             | singlow wrote:
             | The brand names pay for their spot, so its moot. There is
             | no meritocracy in grocery store product placement. For the
             | most part the grocery store doesn't have a formula to
             | decide where to put most things based on sales data. If you
             | sell a cereal or soda or fancy mustard and you want premium
             | shelf height, just pay extra for it. The store basically
             | rents the shelf space out.
        
             | bombcar wrote:
             | You don't see the brands they don't carry at all. Only the
             | brands they carry get displayed and they often make more
             | money on the name brands anyway.
        
           | mikestew wrote:
           | You mean the grocery stores that have many competitors who
           | also sell groceries? How would you extend that analogy to the
           | iOS App Store, which has no competitors whatsoever who sell
           | iOS apps?
        
             | imNotTheProb wrote:
             | Web Apps?
             | 
             | Apple users are used to lower quality products, making them
             | visit a website should be no big deal.
        
             | gruez wrote:
             | >You mean the grocery stores that have many competitors who
             | also sell groceries?
             | 
             | google?
             | 
             | >How would you extend that analogy to the iOS App Store,
             | which has no competitors whatsoever who sell iOS apps?
             | 
             | By that logic costco has no competitors whatsoever that
             | sell kirkland signature products.
        
               | abhorrence wrote:
               | I think if we took the reverse analogy, this would be
               | like a situation where depending on the model of car you
               | owned you could only shop at a specific grocery store.
               | 
               | Bought a Honda? Only Kroger for you. Ford? You get
               | Albertsons.
               | 
               | There's a sizable purchase with phones and computers that
               | creates a cost to switching stores. There's no cost to me
               | to go to Kroger one week and Albertsons the next.
               | 
               | Something like Amazon is more comparable to grocery
               | stores, but I think there's a "trust" cost that makes
               | them not directly comparable.
        
               | singlow wrote:
               | But if you have an android phone you can buy apps where
               | ever you choose, even from the developer directly. There
               | are alternative app stores. The market has a low barrier
               | to entry.
               | 
               | Apple only has control over consumers who chose for them
               | to have that control. If you are selling an app to an
               | iPhone user, you are selling to someone who only wants
               | your app if Apple blesses it. If you are an Apple user
               | that doesn't want that, then why did you by an Apple?
               | Free yourself and buy a real computer or phone next time.
        
               | passivate wrote:
               | We need to re-evaluate what "rights" mean in a digital
               | age. Apple should not have a monopoly on digital stores
               | on iOS. "Apple made it so they can do anything they want.
               | Take it or leave it" - is not an acceptable position (in
               | my opinion).
               | 
               | >By that logic costco has no competitors whatsoever that
               | sell kirkland signature products.
               | 
               | Can you explain how you came to that conclusion and what
               | 'that logic' is?
        
               | gruez wrote:
               | >Can you explain how you came to that conclusion and what
               | 'that logic' is?
               | 
               | Because the parent poster was applying arbitrary
               | restriction on it (apps, but only ios) to make a point. I
               | replied with the equivalent example for costco (grocery
               | store products, but only kirkland signature).
        
               | ksec wrote:
               | Because you have both Costco _AND_ Walmart _Stores_
               | selling their own brand within the same _state_ which
               | allows heavy _Store_ competition within the _State_ along
               | with dozen of others _Stores_?
               | 
               | The iOS state has 65% of users and 75% of App spending
               | and it has _one_ Store.
               | 
               | You can perfectly have your own retail brand when there
               | are plenty of competition within the market. If you argue
               | there is still another _state_ with diverse choices, you
               | are either hit with a Duopoly argument, or a monopolistic
               | power argument where iOS have too much power within
               | market economy.
               | 
               | People have been using these over simplify analogy with
               | Xbox and Retail and there are not even the same.
               | 
               | Either way, there should be no denying there is something
               | wrong with the way things are currently being handled.
        
         | GeekyBear wrote:
         | >selling its own products
         | 
         | The Files app is bundled with the OS, but not installed by
         | default. It's not exactly "sold" as it's free and isn't ad
         | supported either.
         | 
         | It's hard to find a profit motive here.
         | 
         | Google, on the other hand, has long allowed you to bid on your
         | competitor's product name so you will show up ahead of them in
         | the search results.
         | 
         | They also have a history of scraping other people's content and
         | then more highly rating that scraped content on their own sites
         | in their search engine.
         | 
         | It's easy to find a profit motive there.
        
           | webmobdev wrote:
           | > It's hard to find a profit motive here.
           | 
           | Promoting the use of iCloud - when your space runs out, you
           | will consider paying for it.
        
             | GeekyBear wrote:
             | >Promoting the use of iCloud
             | 
             | The Files app transfers files back and forth between SMB
             | shares, local flash drives, and any of the major cloud
             | services.
             | 
             | iCloud is not required at all.
             | 
             | Try again.
        
               | webmobdev wrote:
               | If you are ignorant about it, iCloud support is
               | integrated into the Files App and is the most promoted on
               | its support documents too - https://support.apple.com/en-
               | us/HT203052 and https://support.apple.com/en-in/HT206481
               | ... If you use DropBox app, you are obviously going to
               | prefer DropBox cloud service over iCloud - that not only
               | means a potential loss of revenue in the future but also
               | the fact that they aren't tied into Apple ecosystem and
               | can abandon it. Additionally, anyone not using the Files
               | app also denies Apple the means to collect file metadata
               | which are valuable to profile you.
        
               | GeekyBear wrote:
               | > If you are ignorant about it
               | 
               | I'm apparently not the person who is ignorant of the fact
               | that iCloud is not required in any way to use Files.
               | 
               | Any SMB share, Flash drive, or major cloud service will
               | work with it just fine.
               | 
               | If you are trying to come up with a profit motive as
               | large as Google, where they sell search results on other
               | people's product names, you aren't making a compelling
               | case.
        
               | kadoban wrote:
               | Why is this a competition? They can both be wrong.
        
           | netizen-936824 wrote:
           | The profit motive is keeping users in their ecosystem
        
       | judge2020 wrote:
       | > "We are removing the manual boost and the search results should
       | be more relevant now," wrote Apple app search lead Debankur
       | Naskar, after the company was confronted by Epic Games CEO Tim
       | Sweeney over Apple's Files app showing up first when searching
       | for Dropbox. "Dropbox wasn't even visible on the first page [of
       | search results]," Sweeney wrote.
        
       | neonate wrote:
       | https://archive.is/JoZkj
        
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