[HN Gopher] Siemens acquires Supplyframe, owners of Hackaday and...
       ___________________________________________________________________
        
       Siemens acquires Supplyframe, owners of Hackaday and Tindie
        
       Author : kevinbowman
       Score  : 188 points
       Date   : 2021-05-25 16:38 UTC (6 hours ago)
        
 (HTM) web link (blog.adafruit.com)
 (TXT) w3m dump (blog.adafruit.com)
        
       | BoysenberryPi wrote:
       | Huge fan of Hackaday so I'm really not with this acquisition but
       | if you offer me 700,000,000 for my blog I'd sell it too. I wish
       | them the best of luck.
        
         | Zenst wrote:
         | Not just the blog but Tindie as well all under the
         | umbrella(Supplyframe) they brought for $0.7m. "The expected
         | revenue of Supplyframe for the fiscal year 2021 is around $70
         | million with profit margins typical for the software business."
         | sure does make for a different perspective upon the offer and
         | on the basis of that, along with the growth in that area of
         | hobby electronics. I figure for the buyer, it's a bargain and
         | on the face of it, could of sold for more.
         | 
         | [EDIT ADD} OK been pointed out I slipped few points on that
         | value and it's $700m which with that turnover makes way more
         | sense. But epic Doh moment and hands up on that laugh.
        
           | elromulous wrote:
           | $0.7b*!
        
             | Zenst wrote:
             | Thank you - added an edit in time, epic brain fart upon my
             | part that and certainly makes the price with the turnover
             | balance out more as a much fairer deal.
        
       | robert_foss wrote:
       | That's all very unfortunate. Having worked with German behemoth
       | companies before I can't think of any positive outcomes.
        
         | yjftsjthsd-h wrote:
         | Eh, no need to be that narrow: What fraction of _all_
         | acquisitions end well for the acquired company? I 'm sure it
         | must happen, but (at the risk of availability bias) I can't
         | actually think of any.
        
           | somethingwitty1 wrote:
           | Depends on what you mean by "well for the acquired company".
           | But if you just mean where the product (or possibly even the
           | brand) went on to be successful, a bunch jump to mind: Pixar,
           | Marvel, Google Maps, Ring, Zappos, Android, Woot!, Gatorade.
        
       | ptorrone wrote:
       | i will be interviewing the team at siemens and maybe some of the
       | folks at supplyframe / hackaday / tindie -- post up any questions
       | you want me to ask (disclosure: i started hackaday 16 years ago
       | or so, have nothing to do with this now).
        
       | dclaw wrote:
       | Extremely disappointing. Siemens has no business owning or
       | purchasing these sites. Shame on Supplyframe.
        
         | grammarprofess wrote:
         | It actually makes alot of sense, Siemens and supplyframe will
         | tremendously benefit from this!
        
           | jsilence wrote:
           | Care to detail why and how? Genuinly interested.
        
         | sabjut wrote:
         | What are your reasons to assume that Siemens would mismanage
         | these sites?
        
           | rjzzleep wrote:
           | It's one of these typical German conglomerates that
           | absolutely doesn't understand consumer and consumer products.
           | I don't know if it will mismanage Hackaday. They literally
           | only have to keep it as is. But if they don't(mismanage) I'll
           | be positively surprised.
        
             | jhallenworld wrote:
             | Their twitter messages quoted in the Adafruit blog imply
             | that they don't know what they bought :-)
             | 
             | "Thank you for reaching out @adafruit. @Hackaday und
             | @Tindie are websites of @Supplyframe, and thus also part of
             | the acquisition. Hackaday in particular is a community
             | exchange website for engineers and developers. "
             | 
             | (no need to explain what Hackaday is to Adafruit.. probably
             | they don't know who Adafruit is either.)
        
               | cosmie wrote:
               | Seems more like an innocent mix-up by the social media PR
               | person, who likely isn't familiar enough with the
               | properties to notice the mixup between Hackaday and
               | Tindie at the end there.
               | 
               | Or they could have been referring to Hackaday.io rather
               | than hackaday.com.
        
               | LeifCarrotson wrote:
               | That's exactly the problem. The Siemens Press Office
               | employee doesn't have the domain knowledge of what
               | Adafruit and Hackaday are that would be common knowledge
               | to end users of their products, or would be if they, like
               | their users would, bothered to do a cursory search before
               | replying.
               | 
               | These German megacorps put so much procedure and so many
               | layers between the people who build stuff and the people
               | who use it that it's impenetrable. You can get a Siemens
               | sales guy in the office by just mentioning you might buy
               | something, but when he gets there he can only parrot the
               | information off the glossy brochures. You have to go
               | through him to talk to the applications engineer. The
               | apps engineer has a cursory knowledge of typical uses of
               | the product, but when you actually need some details,
               | they have to call their technicians in the lab. That tech
               | can try it but can't offer any guarantees it will
               | continue to work, they'll have their manager contact a
               | manager of the domestic Siemens engineering office, at
               | which point you finally get to the guy who worked on that
               | product. But it turns out he only translated the English
               | version of the manual, there's no way to reach the guy
               | who wrote the original in German.
               | 
               | The inevitable result of all that communication friction
               | just to answer a basic question is that the company
               | representatives can't tell a good idea from BS. You need
               | that to keep scams off of Tindie, submarine marketing and
               | pseudoscience off of Hackaday, and in general build stuff
               | better than the discrete companies that the megacorp
               | slowly amalgamated.
        
               | ptorrone wrote:
               | i'll be interviewing them, so please let me know if there
               | are any specific questions you want asked.
        
               | ornornor wrote:
               | I'd be curious to know what Siemens' plans are for HaD,
               | if they're looking to monetize it or just keep it as is.
               | Basically I want to know how long it'll be before HaD is
               | ruined. I still hope it won't be because I love HaD but
               | it really doesn't look good. When has such a corporate
               | takeover ever gone well for the product?
        
               | atatatat wrote:
               | This seems like a good place to ask: who's interested in
               | building a competitor?
        
               | kasbah wrote:
               | Not a direct competitor but https://kitspace.org is my
               | take on electronics project sharing. Feel free to get in
               | touch if you are interested in taking part.
        
               | rasz wrote:
               | Ask Hackaday staff/management if they installed FAX
               | machine yet, and typewriters. Half not joking.
        
         | sokoloff wrote:
         | If you offered me 10x sales and $0.7B for a company I owned or
         | managed, I'd absolutely take it and I don't blame Supplyframe
         | in the least for selling.
         | 
         | How Siemens plans to get that value out is utterly beyond me,
         | so I'd have some questions on the buyer side, but the seller
         | side makes 100% sense to me.
        
         | libria wrote:
         | I'm not sure they feel ashamed or should; USD 0.7 billion
         | solves a lot of problems for the owners/employees.
         | 
         | What was your offer?
        
           | throwaway2048 wrote:
           | I doubt it solves a lot of problems for the employees
        
           | duckfang wrote:
           | > I'm not sure they feel ashamed or should; USD 0.7 billion
           | solves a lot of problems for the owners/employees.
           | 
           | Selling a company ALMOST NEVER benefits the employees.
           | 
           | It ALMOST ALWAYS benefits the owners who sell.
           | 
           | And giving the snarky AF comment of "What was your offer?" is
           | asinine and you should be ashamed of even going there.
        
             | kragen wrote:
             | Most high-tech startups have a significant percentage of
             | their stock held by their employees, though I don't know if
             | that was the case here; Torrone's note about hackaday's
             | history suggests otherwise.
        
           | timdiggerm wrote:
           | You've conflated might with right, I think. It's pretty clear
           | the comment you're replying to was not judging this on
           | financial terms.
        
       | jhallenworld wrote:
       | It's odd that my side project is now being sold by Siemens. What
       | will happen if I start selling motion controllers (or other
       | things that compete with Siemens) on there?
       | 
       | On the plus side, maybe they can expand the payment options
       | beyond Paypal.
        
       | ChuckMcM wrote:
       | This is great news for Supplyframe.
       | 
       | But there is a darker undercurrent here that really needs some
       | introspection. The "makers market" of today doesn't work.
       | 
       | Let's compare the market between say 1975 and 1985 with the
       | market between 2010 and 2020. Money spent on the early market
       | supported no less than 6 monthly printed magazines, several
       | chains of electronics component stores (Radio Shack/Tandy/Dick
       | Smiths/Marples(sp?)), a host of retail outlets, and several
       | equipment manufacturers selling into the market.
       | 
       | In the "modern" era, there are no profitable magazines or web
       | sites or blogs or ANYTHING with respect to this hobby, there are
       | NO brick and mortar retail components stores, and no equipment
       | maker sells into this market.
       | 
       | So why is this? I suspect that a large chunk of that is money. In
       | particular, the "cost" of things has gone so far down that the
       | money selling those things is a mere pittance of what it was
       | before. But salaries of people to run these businesses, offices,
       | etc hasn't changed. Nor has postage or warehouse space etc. But
       | the interesting follow on effect is that it makes no sense to pay
       | $8000 for an advertisement (the full page price of an ad in
       | Modern Electronics in 1980) when you might generate an additional
       | $4K in revenue. Similarly for blogs or podcasts where 70 to 90%
       | of the ad revenue goes to the ad network (Google, Bing, Etc.)
       | 
       | Open source is great, but without money people have to work other
       | jobs and so their ability to contribute quality time to their
       | hobbies, much less full time to them, is that much harder to do.
       | 
       | I used to write free lance articles for Byte, Dr. Dobbs, and
       | others and they would pay me $600 - $800 per article. A recent
       | article suggests that the editors for Hackaday get paid but the
       | places they link? They just get "exposure." (cue the Oatmeal
       | comic on spending "exposure").
       | 
       | There are some standouts, like Adafruit, but even there the
       | margins are tight and the operations are small. They are
       | certainly not a "Radio Shack" level of enterprise.
       | 
       | I don't know what the "fix" is, but there is some re-imagining,
       | re-inventing that needs to go on here to pay these people who put
       | in their time to make the "maker movement" work. Or it will
       | continue to struggle.
        
         | spoonjim wrote:
         | I disagree with your take on the "makers" market. The maker
         | world is far more interesting today than in 1985.
         | 
         | Yes, there are no "brick and mortar" stores because in 1985,
         | brick and mortar was the only type of store that existed.
         | Nowadays, Internet shopping is so developed that Adafruit,
         | Sparkfun, Digi-Key, etc. don't need brick and mortar stores.
         | The experience of shopping for parts online is much better than
         | at a Radioshack -- it's not like you need to physically inspect
         | a 555 timer to gain any information about it before you buy it,
         | like you would with a winter jacket. The only thing lost is the
         | ability to get a part _today_ which sometimes sucks but that 's
         | life. We don't need 6 magazines anymore because people put
         | their code on Github and their projects on YouTube, and for
         | _free_. Profits in the industry are probably lower but that 's
         | because there's more competition from other vendors and from
         | people just sharing this stuff with no profit motive, which
         | maybe sucks for the industry but is fantastic for the hobbyists
         | of limited means.
         | 
         | Today, hobbyist makers are building stuff that actually does
         | something useful, that has no commercial substitute. With
         | Github, YouTube, forums, people are inspiring each other to
         | make more interesting things than in 1985. Back in 1985 people
         | were usually building stuff that could be bought. Today people
         | are building stuff that can't be bought, and if there's enough
         | of a market for it they productize it with Kickstarter or
         | Tindie. People are sharing code and board designs and projects,
         | and whether at the high end like Mark Rober or the low end like
         | some guy's homebrewing controller the maker world is really
         | bursting with success.
        
           | kragen wrote:
           | I think this is right. In 01980 you needed a lot of people
           | working on a magazine and buying ads in it to get Don
           | Lancaster's columns out to the teeming unwashed masses. Now
           | Don just posts them on
           | https://www.tinaja.com/whtnu21.shtml#05.23.21 and he can
           | publish lots more than he ever could back in the newsprint
           | days. (The only loss is that he could use a proofreader.)
           | 
           | I don't know how much Don spends on hosting+ to make
           | _everything he 's ever written instantly available to every
           | hacker in the whole world_ but I'm guessing it's about US$100
           | a month. Inflation-adjusted, that's probably less than
           | Popular Electronics Magazine spent running the office
           | coffeepot. Not counting the price of the coffee.
           | 
           | He's written about the days Chuck is--wrongly, I think--
           | eulogizing in https://www.tinaja.com/glib/waywere.pdf.
           | 
           | The objective we should measure ourselves against is not the
           | headcount in retail sales (though Amazon seems to have a
           | workforce of substantial size) or the number of inkstains on
           | people's hands; it's access to knowledge and tools, and the
           | power to create that access unlocks. It's people dreaming of
           | wonderful things that never were, and making them real. It's
           | human flourishing.
           | 
           | So, how are we doing on that?
           | 
           | ______
           | 
           | + Unlike people who just host on GitHub, who depend on
           | Microsoft's continued goodwill to foot their publishing bill,
           | Don hosts his own pages.
        
         | antattack wrote:
         | Hobbyist money is still flowing, but most of it goes directly
         | to China.
        
         | michaelt wrote:
         | I suspect hobby electronics has faced stiff competition from
         | hobby computing, among people inclined towards tinkering.
         | 
         | The people who, in the 1980s might have been using a 555 timer
         | to blink an LED? These days they've got a computer, and they're
         | making a web page or writing 'hello world' in javascript.
         | 
         | Oh sure, a few of them might get an Arduino and blink an LED
         | from time to time - but nowhere near enough to support high
         | street component stores.
         | 
         | Of course, from a certain perspective hobby electronics has
         | never been better. Component stockists with huge ranges and
         | fast, cheap shipping? Professionally produced PCBs for $5
         | including shipping? Microcontrollers with built-in wifi for $1?
         | And the compilers and dev tools are all free? Some of these
         | things have never been better :)
        
         | ashtonkem wrote:
         | > I suspect that a large chunk of that is money. In particular,
         | the "cost" of things has gone so far down that the money
         | selling those things is a mere pittance of what it was before.
         | But salaries of people to run these businesses, offices, etc
         | hasn't changed.
         | 
         | I believe this is a case of "cost disease", when the labor in
         | one sector continues to get more expensive without matching
         | productivity gains.
        
         | genmud wrote:
         | I am actually not sure I 100% agree with that take on it.
         | 
         | I would argue that much of the sales of 1975-1985 places like
         | Radio Shack/Tandy/etc. were around early adopters of home
         | computing. And I would also assume that the vast majority of
         | the sales/items they had were finished projects, not "maker
         | market" type of stuff. Many of the magazines of that era are
         | "how to build $x for your home" or "program $y".
         | 
         | I would say that what we are seeing is the market getting much
         | more mature and specialized rather than the makers market going
         | away. I don't think it was ever big enough to be sustainable to
         | begin with, it just so happened that products required bits
         | here and there that those companies had any volume from the
         | general public on maker type of stuff.
        
         | worldmerge wrote:
         | I miss going to my local Radio Shack and getting components.
         | When they went under I could really only get components online.
         | Sure, there is a commercial supplier near me but they are only
         | open 9-5ish M-F and don't have a website. It would be great if
         | they were able to digitize their inventory and ship orders. I
         | wonder why some commercial focused companies make it so hard
         | for non-commercial customers to access their business (I'm
         | including companies that have websites but make it clear they
         | only sell to contractors)?
        
           | ajdude wrote:
           | I had this very same issue yesterday. I needed one particular
           | component now, not "x days from now, Online." I knew it was
           | something that radio shack would have had, but I had to drive
           | an hour and a half to the closest microcenter.
        
           | lotsofpulp wrote:
           | > I wonder why some commercial focused companies make it so
           | hard for non-commercial customers to access their business
           | (I'm including companies that have websites but make it clear
           | they only sell to contractors)?
           | 
           | Too much effort for too little revenue. The probability of a
           | customer spending only $50, but also needing 2 hours of
           | customer service might be too high. Once you engage in a
           | transaction with someone, there's a lot of possible future
           | liability that comes with it.
        
             | SQueeeeeL wrote:
             | Entry level consumers tend to be complicated. People order
             | the wrong part and want a return, or drop an order after
             | they're provided an invoice. It's just easier if you're a
             | very small shop to cater towards the straightforward
             | customers
        
         | adolph wrote:
         | I don't think this is universally right about brick and mortar.
         | I don't remember MicroCenter having a RadioShack-like section
         | before but it is there now with a bunch of Adafruit, Raspberry,
         | Pimori, BBC Microbit, etc. In a large metro like Houston, there
         | are also local stores like EPO and regional chains like Altex.
         | I can see how smaller metro areas can't support the same actual
         | stores as before, but online serves the long tails of
         | specialized demand and supply better anyway.
         | 
         | https://epohouston.com/
         | 
         | https://www.altex.com/Tech-Supplies/Electronic-Parts/Mechani...
        
         | kiba wrote:
         | Is 33 million dollars of revenue per year considered small?
        
           | maxerickson wrote:
           | A single fast food place might have several million dollars
           | of revenue.
        
         | ipsum2 wrote:
         | > like Adafruit, but even there the margins are tight and the
         | operations are small
         | 
         | I'm surprised, Adafruit has a 50-100% markup on most items
         | compared to Aliexpress/other Chinese electronics.
        
           | ta988 wrote:
           | Yes, but you get it fast, with service and no random customs
           | problems. Sometimes for things that don't scale ($20 vs $10
           | one time) it may not matter much for some.
        
             | skybrian wrote:
             | I assume Adafruit is fast for people on the east coast or
             | if you pay a lot for shipping. I looked into Adafruit's
             | west coast distributors but they only have a few of their
             | products. (Jameco carries some Adafruit stuff but typically
             | not what I'm looking for.)
        
           | max-ibel wrote:
           | I guess that's the point being made by ancestor comments:
           | When prices are that low, it's hard to make enough to support
           | a large operation for (relatively) low volume, even if
           | individual margins are high.
           | 
           | Plus, until recently, you could order things from aliexpress
           | or banggood etc. at low Chinese prices and not even pay
           | shipping (that was essentially free).
        
           | lakala6790 wrote:
           | 100% markup is keystone for retailers; anything less than
           | that is tight margins.
        
           | formerly_proven wrote:
           | Honestly with the prices on Ali or even eBay-direct-from-
           | China-shipping it seems rather glaringly obvious that there
           | are huge externalities attached to all of this.
           | 
           | Personally, I was never hugely into the connecting devboards
           | together style of work (which is of course the fastest/best
           | way to get results), which is pretty much only possible with
           | "1 $ style" devboards, because eval boards have never been
           | single-dollar items. I usually handwire everything or roll my
           | own PCBs. I try to be conscious with component selection, if
           | I can get components made in first-world countries I will pay
           | the usually higher (1.5-3x) price tag for that. This is
           | however somewhat difficult, because the country of origin is
           | often hard to find out for components (and weirdly enough,
           | many manufacturers are pretty quiet about it, even when it's
           | made in the EU, Germany, UK, ...). It's a hobby, I don't
           | really need to count pennies.
        
         | ahmedalsudani wrote:
         | It's a different world of smartphones and apps.
         | 
         | Not to say that your lamentation for what's lost is invalid,
         | but you'll find some incredible people on those new platforms.
         | Check out Jeremy Fielding, Machine Thinking, AvE, and many
         | others on YouTube.
         | 
         | We have lost, and we have gained.
        
         | ptorrone wrote:
         | i will be interviewing them, so if there are any questions you
         | want me to ask, feel free to post them here.
         | 
         | (i work at adafruit, founded hackaday)
        
         | PavleMiha wrote:
         | Purely anecdotally it looks to me that a lot of it moved to
         | (pretty profitable) youtube channels, all the way from Mark
         | Roper, to Applied Science, Simone Giertz, Michael Reeves, etc.
        
           | kragen wrote:
           | Ben Krasnow and Simone Giertz are pretty great, but they're
           | _hackers_ : the kind of people who used to _shop at_ Radio
           | Shack and read Modern Electronics. There 's a world of
           | difference between watching Simone Giertz build hilarious
           | contraptions and building those contraptions yourself.
           | 
           | Chuck is saying that 40 years ago there were _so many
           | hackers_ doing these things that there was a whole workforce
           | --partly, but not entirely, a hacker workforce--selling them
           | what they needed for their arcane hobbies. And that, today,
           | there isn 't.
           | 
           | You seem to suggest that average teenage wankers watching
           | Simone Giertz's escapades is roughly equivalent to 01980s
           | hackers buying transistors at Radio Shack to build a walkie-
           | talkie out of. They aren't. Watching a video of someone doing
           | something is completely different from doing it yourself.
        
             | rasz wrote:
             | Whole workforce supplying hackers is still here and
             | thriving, its just based in Shenzhen.
        
               | kragen wrote:
               | Shenzhen (and Taipei, Wuxi, etc.) supplies the
               | electronics for the entire world economy, which it turns
               | out is mostly boring incompetent greyface stuff like
               | General Motors and Cemex. They supply hackers too, but
               | hackers are a minority of their customer base. Shenzhen's
               | customer base isn't comparable to that of Radio Shack or
               | Byte.
        
       | croes wrote:
       | The Siemens that has attracted attention in recent years mainly
       | because of job cuts and bribe payments? Good night Hackaday.
        
       | PicassoCTs wrote:
       | Move seems to be part of that steam for
       | (home/industrial)-automation plan?
       | 
       | Probably doomed. German industry culture is toxic to software.
       | Product perfectionism prevents shipping early and often, often
       | doesen't ship at all, cause hype dies before product is done.
        
       | zwieback wrote:
       | It's always interesting to me what kind of stuff Siemens gets
       | into these days. My grandpa was a Siemens lifer building power
       | plants and actually lived in Siemensstadt before and during WWII.
       | 
       | Hard to imagine what the connection to hobby electronics is.
        
         | kragen wrote:
         | Siemens makes an enormous range of electrical and electronic
         | products. One of my favorite YouChube channels, Homo Faciens,
         | used to have a lot of really great stuff about improvising
         | electromechanical systems out of junk, but more recently it's
         | been shilling Siemens products that replace the junk he used to
         | use. So apparently if you're into that kind of thing, Siemens
         | has a lot of products to sell you.
         | 
         | It's a shame SupplyFrame wasn't profitable enough to remain
         | independent, but as acquirers go, Siemens seems pretty
         | reasonable.
        
       | baybal2 wrote:
       | I wounder why? $0.7B for a blog, and a wordpress shop?
       | 
       | Cheap money make "miracles" these days.
        
         | progre wrote:
         | I think they are buying because of the audience.
        
         | smarx007 wrote:
         | https://supplyframe.com/why-supplyframe/ 70+ websites and a
         | SaaS supply chain management intelligence software (Design-to-
         | Source Intelligence as they call it) that nets $70M revenue
         | annually...
        
           | baybal2 wrote:
           | $700M for $70M? I'd say it's still a very jaw dropping deal
        
             | mediaman wrote:
             | 10x sales isn't crazy for a growing, high margin recurring
             | revenue SaaS business in today's environment.
        
             | bsder wrote:
             | That's actually about dead on. 10x run rate is the business
             | school valuation.
        
       | luma wrote:
       | As a Tindie seller, I have hopes that this injection of cash will
       | address several outstanding issues with the platform.
       | 
       | I sell a DIY touchscreen home automation controller that I build
       | by hand in my basement[1]. My product is targeted at DIY types
       | interested in owning their own home automation environment. The
       | project utilizes a 3D printed enclosure, a custom PCB, an
       | ESP8266, Nextion LCD, and a few supporting components, fasteners,
       | etc. All firmware, gerbers, STLs, etc are open source and
       | available on GitHub[2].
       | 
       | I didn't really intend to sell these things, but several
       | interested users who didn't have access to the required tools or
       | skills talked me into listing on Tindie. It is a great platform
       | for my use case - basically zero friction to get a simple store
       | stood up and to start collecting orders. There is nearly no
       | customization possible, you simply upload some markdown, setup
       | your products, then add your PayPal info to collect payments.
       | 
       | Over the years, users have been requesting (seemingly simple)
       | features to be added to the platform. For example, the Tindi API
       | is a read-only affair. You can collect your orders via the API,
       | but once you've shipped them, you cannot use the API to mark the
       | order shipped (or provide tracking info, etc). User requests for
       | this functionality have been made going back to 2015, and nearly
       | immediately, statements were made that an "API v2" was coming
       | "soon". You can request beta API access, but in my case that
       | request went unanswered and no others have suggested that their
       | access was granted either. 6 years later, there is still no way
       | to mark an order shipped without clicking around in the web UI.
       | 
       | More concerning has been the lack of any ability to deal with
       | taxes. US law now requires that I collect and pay state sales
       | tax, but Tindie can't handle it and shows no sign of ever adding
       | that feature. The list goes on, no way to handle UK VAT post-
       | brexit, no ability to utilize payment providers besides PayPal,
       | etc etc. Each request is met with "we're working on it", but in
       | the 3 years that I've been selling on Tindie, I've never once
       | noticed any new features added to the platform and no community
       | announcements to that effect have ever been made.
       | 
       | There is allegedly a development team behind this, but there is
       | zero outward indication of any product development happening at
       | all.
       | 
       | Hopefully a cash injection might get Tindie up to modern
       | standards for a web store. I love the ethos behind the product,
       | but the product itself is severely lacking.
       | 
       | Hopefully, $700M will help move this platform forward.
       | 
       | [1] https://www.tindie.com/products/luma/ha-switchplate-hasp-
       | sin... [2] https://github.com/HASwitchPlate/HASPone
        
         | kragen wrote:
         | > _I sell a DIY touchscreen home automation controller that I
         | build by hand in my basement[1]._
         | 
         | This sounds like a disruptive competitor to existing Siemens
         | product lines (50% of the functionality for 5% of the price).
         | Maybe your best hope is that Siemens management doesn't notice
         | that Tindie is a sales channel for things like this.
        
       | moolcool wrote:
       | I hope hackaday manages to stay around. They're the only blog I
       | know which has maintained a high quality though all of these
       | years and through many different owners.
        
         | BeefWellington wrote:
         | Yeah, it's a truly useful resource. They showcase so many cool
         | projects it inspired me to get into hardware hacking.
        
         | WanderPanda wrote:
         | Which can be claimed for their content but not for their UI
        
           | ddingus wrote:
           | What do you mean? The UI is fine. The better part of it
           | happens to be the fact that they haven't messed with it.
        
             | gertlex wrote:
             | Maybe parent is still salty about the UI change... several
             | years ago.
             | 
             | I remember not being happy but that's no longer the case
             | for me... but I also don't read it regularly.
             | 
             | What I'd miss most is if the hackaday.io project site were
             | to go away. Makes documenting my projects very easy.
        
           | capableweb wrote:
           | What's wrong with their UI? Using
           | https://hackaday.com/2021/05/22/irc-will-never-die/ as an
           | example
           | 
           | Seems the contrast is excellent and no obvious disturbing
           | layout choices. Fairly traditional layout although I'm not a
           | fan of the white on black as I sit in the sun a lot, but
           | generally it seems quite good if you compare it with most
           | random blogs out there.
        
           | luke2m wrote:
           | I just use their RSS feed, but the UI looks fine to me.
        
           | neolog wrote:
           | Don't mess with the UI please. It's simple like it should be.
        
         | causality0 wrote:
         | Hackaday definitely earned its spot on my daily reader list.
         | It's especially good lately since they seem to have stopped
         | running clickbait and "trendy" articles. The word
         | "technoshamanism" still makes me gag.
        
         | MegaDeKay wrote:
         | Their podcast is quite good as well. Check it out if you
         | haven't.
        
         | drewzero1 wrote:
         | I hope so too! I've been a (semi-) regular reader for just over
         | a decade now, and they are a wealth of information and
         | inspiration.
         | 
         | The only thing I might change would be the lack of edit/delete
         | in the comments section (every time I read comments on there
         | somebody seems to be asking mods to delete a duplicate comment,
         | etc). I can't really complain, at least they didn't use some
         | heavy, potentially data-sucking third party comment platform
         | like FB or Disqus. I assume it's some kind of WordPress plugin,
         | but I haven't looked into it.
        
       | [deleted]
        
       | satya71 wrote:
       | Didn't realize Hackaday and Tindie were making $70m in revenue.
       | Siemens seems to have good track record in other acquisitions in
       | EE space. I guess they're trying to go up against Arrow, Avnet,
       | etc
        
         | jhallenworld wrote:
         | Funny things about Arrow and Avnet- they both started as
         | hobbyist stores in Manhattan's "Radio Row" back when radio was
         | the hot new technology:
         | 
         | https://www.arrow.com/fiveyearsout/company-overview/history
         | 
         | https://www.radiodiaries.org/new-podcast-radio-row/
        
         | drone wrote:
         | They're not. SupplyFrame has traditionally been a software
         | vendor for companies in the electronics manufacturing space.
         | The blogs and Tindie are a very, very small part of their
         | portfolio.
         | 
         | For example, there's QuoteFX, DirectSource, DesignSense,
         | FindChips, and a host of other solutions they sell.
        
       | UncleOxidant wrote:
       | Siemens likely doesn't care at all about and may not even be
       | aware of Hackaday. Wouldn't it be fairly easy to restart Hackaday
       | elsewhere if Siemens chooses to defund it?
        
         | [deleted]
        
       | tpmx wrote:
       | Wow. This is so doomed to fail. German bigcorp with a faked
       | startup culture unit ingesting Hackaday/Tindie.
       | 
       | Congrats to the sellers.
        
         | renw0rp wrote:
         | a bit historical story:
         | 
         | In 1993 Siemens bought Polish early computer manufacturer:
         | https://en.wikipedia.org/wiki/Elwro
         | 
         | it seems just to close it down
        
         | [deleted]
        
         | ldite wrote:
         | Yeah. I worked for a tech company that was acquired by Siemens.
         | It didn't go well.
        
           | NockNock wrote:
           | Can I ask why? Or what company?
        
             | rasz wrote:
             | In 1993 Siemens acquired ELWRO, Polish computer
             | manufacturer (RIAD - IBM 360/370 mainframe clones for
             | Russian/Indian market) and ZWUT, Polish telecommunication
             | equipment manufacturer. They paid $38mln. First thing they
             | did was to fire everyone from ELWRO. They also send
             | manufacturing lines and unused parts stock back to Germany,
             | and on top of it demolished manufacturing plants and sold
             | off bare land. Good old German efficiency, scorched earth
             | policy. 7 years later Siemens finished this "investment" by
             | selling remaining telecomm part of the company to US
             | investor Telect who planned to manufacture fiberoptic
             | switches in Poland. Rumor has it Telect came to some sort
             | of a deal with Nortel and closed manufacturing in Eastern
             | Europe as a result.
             | 
             | And that was that, from Mainframe manufacturer to nothing
             | in 7 years from Siemens acquisition.
        
               | iagovar wrote:
               | Great investment.
        
               | tpmx wrote:
               | Siemens buying a USSR-era IBM mainframe _hardware_ clone
               | manufacturing company ~28 years ago for a relatively
               | small amount of money and then failing to do something
               | useful with it seems very different from this story.
        
       | mdoms wrote:
       | I have two questions which aren't answered in the article and
       | seem like they should be,
       | 
       | * What's Hackaday?
       | 
       | * What's Tindie?
        
         | croes wrote:
         | Let me help you
         | 
         | https://www.hackaday.com
         | 
         | https://www.tindie.com
        
       | kevinbowman wrote:
       | Press release at https://supplyframe.com/press-releases/siemens-
       | accelerates-d...
        
       | antattack wrote:
       | "for USD 0.7 billion. The transaction unlocks significant value
       | for customers of Supplyframe and Siemens, providing seamless and
       | quick access to both Siemens' offerings and Supplyframe's
       | marketplace intelligence. [...]The acquisition also strengthens
       | the Siemens portfolio through Software as a Service (SaaS) "
       | 
       | Software as Service appears to be the ultimate goal.
        
         | prennert wrote:
         | It is not not uncommon for enterprise focused and traditionally
         | hardware-strong businesses to try to pivot into SaaS as a way
         | to bolster their revenue.
        
       | lloydatkinson wrote:
       | Oh no
        
       | antattack wrote:
       | Siemens could expand HaD to be like Github for makers.
       | 
       | Maybe even compete with Autodesk by making it easy to use their
       | PCB and CAD software on the platform.
       | 
       | And, compete with AWS IoT and other cloud services by offering
       | Siemens' own, compatibile with Adafruit modules.
        
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       (page generated 2021-05-25 23:00 UTC)