[HN Gopher] Show HN: Volument - Our take on website analytics
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       Show HN: Volument - Our take on website analytics
        
       Author : fuzzymind
       Score  : 30 points
       Date   : 2021-05-17 18:04 UTC (4 hours ago)
        
 (HTM) web link (volument.com)
 (TXT) w3m dump (volument.com)
        
       | [deleted]
        
       | RileyJames wrote:
       | Very interesting. I've recently switched a bunch of sites from GA
       | to plausible, and love it! I only used the few features / tools
       | plausible offers, the rest of GA was privacy invading bloat.
       | 
       | But I foresee I will need the kinds of features volument provides
       | in the near future (only some of the conversion focused websites
       | / pages). Might throw it up on one site today to test it out.
        
       | krmmalik wrote:
       | Ok, you have me convinced. I'm actually going to try this. I have
       | two separate sites I want to try it on. Is it 10k free events per
       | site or per user account. Also, is it "catch-all" event tracking
       | or do I have to set the event tracking up manually? Apologies if
       | that's already mentioned on your site but I did go through the
       | article and didn't see any mention of it.
        
       | andrenotgiant wrote:
       | A year ago, I found Volument's mini-manifesto "Minimalism: an
       | undervalued development skill"[1] on HN (discussion [2]) and it
       | resonated hard with me.
       | 
       | I worked in Marketing and community at DigitalOcean over five
       | years as it scaled. I had contributed to a hodge-podge of
       | overlapping analytics tools running in managed chaos at my
       | company, I had watched another team get hoodwinked into a multi-
       | year deal with a big analytics/testing tool that had been in
       | development for months without yielding a single test, I had seen
       | people throughout the company struggle to find answers to basic
       | analytics questions due to the complexity of the tool stack.
       | 
       | I got a Volument pilot going on the public part of our site, and
       | while the scale really strained the Volument infrastructure, I
       | absolutely loved the opinionated and simple interface.
       | 
       | It was like what Netlify did for static-site hosting, applied to
       | analytics. Volument took the 3000 views and features of a legacy
       | provider like GA and just figured out what people actually need
       | and boiled it down to 5.
       | 
       | I've changed companies since, but am excited to test this new
       | version at my current company. The people at Volument are super-
       | great and responsive, and if the new one is anything like the
       | original it's going to be very useful.
       | 
       | [1] https://volument.com/blog/minimalism-the-most-undervalued-
       | de... [2] https://news.ycombinator.com/item?id=21871491
        
         | tipiirai wrote:
         | Thank you, Andy! Really appreciate this comment.
        
       | [deleted]
        
       | strzibny wrote:
       | > Fathom, Simple Analytics, and Plausible offer bare-bones
       | pageview- and session statistics. Like Volument, they all focus
       | on privacy so you don't need any cookie banners outside Europe.
       | 
       | I am not sure I follow. Why do you still need one in Europe? And
       | besides I think you don't need one with your competitors [0]
       | 
       | [0] https://nts.strzibny.name/privacy-oriented-alternatives-
       | to-g...
        
         | tipiirai wrote:
         | It's the local European laws. For example in Finland, where I
         | live all analytics software must display a consent because the
         | data is used for non-essential purposes. Applies to Volument
         | and our competitors. More details on this doc, which is co-
         | authored with a GDPR official:
         | 
         | https://volument.com/learn/data-privacy
        
           | jakelazaroff wrote:
           | GDPR differentiates between cookies and localStorage? I'm
           | skeptical, but if so that's... a really surprising loophole.
        
       | tipiirai wrote:
       | Founder here (1). Here's a backstory: We launched the MVP two
       | years ago with this HN post:
       | 
       | https://news.ycombinator.com/item?id=20037116
       | 
       | Market demand was there but the product wasn't ready for the load
       | yet.
       | 
       | Fast forward two years and now it's all "perfect". The product is
       | now useful -- even for people using goaccess or similar. The main
       | reasons include:
       | 
       | 1. Understanding of traction and how visitors behave before they
       | convert. You can start optimizing the causes.
       | 
       | 2. Faster A/B testing: Volument is an order of magnitude faster
       | than the traditional A/B testing tools.
       | 
       | 3. Privacy-friendly. Volument is on the same line with Fathom,
       | Plausible, or Simple Analytics when it comes to privacy.
       | 
       | We've built a custom stack from scratch so this is not just
       | another pretty face to Google Analytics data. We have full
       | control and the door is open for pretty much anything.
       | 
       | The parent post links to a founding story and here's a direct
       | link to the front page:
       | 
       | https://volument.com
       | 
       | ---
       | 
       | 1: Bit of myself: I'm a long-term frontend developer: the
       | original author of semi-popular projects like jQuery Tools
       | (2011), Head JS (2013), and Riot JS (2014). I'm also a co-founder
       | of two other successful startups: Flowplayer (flowplayer.com) and
       | Muut (muut.com).
        
         | mritchie712 wrote:
         | > European visitors are secretly tracked without their
         | permission.
         | 
         | This is quite a claim to just throw in and not footnote or back
         | up in any way.
        
           | wizzwizz4 wrote:
           | It is. I've had several discussions with Marko Saric (co-
           | founder of Plausible), and I doubt he'd've let this slide
           | even if his co-founder was Mark Zuckerberg. The author of
           | "Only 9% of visitors give GDPR consent to be tracked"[0] is
           | hardly the sort of person to secretly track users in
           | violation of the GDPR.
           | 
           | Which part of Plausible's source code[1] is doing the
           | tracking, exactly?
           | 
           | [0]: https://markosaric.com/gdpr-consent/
           | 
           | [1]: https://github.com/plausible/analytics
        
         | thehappypm wrote:
         | Hey! Cool product! I have run many A/B tests in my career, and
         | agree that it really does take ages to get statistically
         | relevant results, and most results don't really pan out at
         | scale. (Though in my experience, a new button color might drive
         | conversion just by catching the user's eye as something new,
         | but this doesn't stick around).
         | 
         | How do you get A/B test results faster? New math? Or just more
         | BS? ;)
        
           | tipiirai wrote:
           | The secret is on Volument's ability to measure a bunch of
           | "leading indicators", like the ratio of first-time visitors
           | who stayed on the website more than 7 seconds (which
           | indicates a better first impression). For every key
           | conversion event at the bottom of the funnel (such as "signed
           | up"), there are thousands of leading indicators to take
           | insights from. By utilizing these top-of-the-funnel metrics
           | you'll know whether the new version better in a matter of
           | days -- even hours on a very busy site.
           | 
           | Another fact is that Volument is a full-blown analytics
           | software it already knows all the data for the baseline
           | variant "A", so you only need to collect data for the "B"
           | variant after a specific timestamp. Further cutting the
           | measurement time by 50%.
           | 
           | More about the topic here:
           | 
           | https://volument.com/learn/
        
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       (page generated 2021-05-17 23:01 UTC)