[HN Gopher] ReleaseHub Environments as a Service Gets 2.7M Seed ...
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       ReleaseHub Environments as a Service Gets 2.7M Seed from Sequoia
        
       Author : AmandaPeer
       Score  : 44 points
       Date   : 2021-04-29 15:32 UTC (7 hours ago)
        
 (HTM) web link (releasehub.com)
 (TXT) w3m dump (releasehub.com)
        
       | strangelove026 wrote:
       | How does secrets management work? Would a customer need to
       | provide access to hashicorp vault or secrets manager on AWS to a
       | CI user?
        
         | cardmagic wrote:
         | ReleaseHub has an encrypted secrets at rest solution built-in,
         | but can support vault or secrets manager if an organization is
         | already using that.
        
       | ccleve wrote:
       | If this is what I think it is, I want it. I truly do not like all
       | the tools out there for doing deployment -- CloudFormation,
       | CodeDeploy, Terraform, Ansible, the various container management
       | schemes. If I can just create a little config file, push code,
       | point, click, and deploy, I will be happy. I'm happy to live
       | within a simple, opinionated environment if it strips the
       | complexity out of the process.
        
         | cardmagic wrote:
         | > a simple, opinionated environment if it strips the complexity
         | out of the process.
         | 
         | That's exactly what ReleaseHub is :)
        
         | abatilo wrote:
         | Couldn't you just use something like Heroku then?
        
           | erik_landerholm wrote:
           | You can use heroku, but as your app grows in complexity, (say
           | static javascript frontend, backend, queue, and maybe a few
           | AWS or GCP native services) you have to stitch something
           | together with heroku + vercel + ?? + can't use RDS, but wish
           | i could. :)
           | 
           | Heroku review apps are analogous to our ephemeral
           | environments, but we can deal with much more complicated
           | environments, which reduces complexity in your CI/CD
           | platform, production deployments or on-premise deployments if
           | needed.
        
           | ccleve wrote:
           | Too expensive for larger deployments.
        
             | fnord77 wrote:
             | and this new thing won't be?
        
             | koblinski wrote:
             | Also Heroku deployments are a PITA when you want fully (or
             | partially) isolated environments but also work with a lot
             | of microservices.
        
           | nrmitchi wrote:
           | Heroku (and pretty much every PaaS) has features like this
           | built in, and they tend to work really well... assuming
           | you're using Heroku.
           | 
           | If you're using a PaaS that offers this, you (99.9% of the
           | time) shouldn't look elsewhere. Just use their offering.
           | 
           | If you're not using an explicit PaaS, rebuilding this
           | functionality yourself can end up being a never-ending rabbit
           | hole.
        
         | endisneigh wrote:
         | I haven't looked into ReleaseHub in great detail, but isn't
         | what you're describing pretty trivial using docker containers?
         | 
         | Do you have an example of what you're describing that _can 't_
         | be easily solved by docker-compose?
        
           | erik_landerholm wrote:
           | We used docker-compose as a starting point because we were
           | thinking along the same lines. In order to orchestrate the
           | deployment of a complicated app, docker-compose became a much
           | smaller part of solution; docker-compose is helpful for
           | getting some partial service definitions created, but there
           | is so much more to deploying environments.
           | 
           | We are a full CI/CD platform with the ability to do static
           | javascript builds, build-x builds, installing in our
           | customers clusters, installing in their customers clusters,
           | dealing with routing for ephemeral environments, creating
           | pools of resources for ephemeral environments to attach to,
           | deploying and monitoring production environments, a workflow
           | engine and we are just getting started!
           | 
           | We do run into objections along the way like, "can't a couple
           | of people do this pretty easily", but depending on what you
           | want to do, it grows in complexity quickly. A lot of time
           | teams don't realize that until they are way down the path of
           | trying to create a system like this.
           | 
           | If you have any specific questions about how ReleaseHub works
           | let me know, happy to answer anything!
        
           | sdesol wrote:
           | > describing pretty trivial using docker containers
           | 
           | It is important to understand trivial doesn't always mean
           | fast and easy. Also "easy" is a matter of perspective.
        
           | regiswilson wrote:
           | > that can't be easily solved by docker-compose?
           | 
           | Docker-compose only runs on my (your) laptop. What if you
           | want to share that with someone else? I have to git stash,
           | checkout a branch, tell someone else to do all that... I
           | think you're on the right idea: it's "easy" to do with
           | existing tooling, but there's a big gap between it's easy to
           | do and then go and spend the time to do it.
        
           | ccleve wrote:
           | I found that making the container was trivial, but deploying
           | it using the AWS Container Orchestration Service or Fargate
           | was not. Tons of configuration options, and security never
           | seems to work right out of the box.
        
         | msmart wrote:
         | Check out https://aws.github.io/copilot-cli/ it's a few lines
         | of code and a few cli commands to deploy a service. Made my
         | terraform scripts unnecessary and dramatically simplified my
         | setup. It's cloud formation under the hood tough. But I like
         | the direction.
        
       | leetrout wrote:
       | This seems very similar to https://layerci.com/
       | 
       | LayerCI seems to have some "secret sauce" in the caching
       | mechanisms to speed up builds.
       | 
       | This seems to take a wider approach offer environments outside of
       | just CI.
       | 
       | Any other notable differentiators?
        
         | regiswilson wrote:
         | Releasehub goes all the way to CD if you build out a staging
         | and/or production environment. Releasehub also does super fast
         | builds with buildkit. So it's CB->CI->CD all the way.
         | 
         | CD is the real end-goal and there is an argument to be made to
         | be an expert in only one. However, integrating all the
         | different parts of these chains and tools just adds more
         | compatibility and complexity problems, which is exactly what
         | Releasehub tries to solve.
        
       | theptip wrote:
       | If I'm on Kubernetes already, what does this bring over something
       | like ArgoCD? Is it just a managed version of the same feature
       | set, or does it do things Argo can't?
       | 
       | It seems to hint at some sauce to swap in production-like data
       | but I can't see much on that usecase.
       | (https://releasehub.com/use-cases#migration-test-environments)
       | 
       | Having a tight integration into Github would be great
       | (https://docs.releasehub.com/whats-new/january-2021#github-
       | de...), this is definitely an area that has room for polish in
       | ArgoCD for example.
        
         | regiswilson wrote:
         | I think ArgoCD is a good parallel to what Releasehub offers, so
         | the question of what we offer is probably a bit of bias on our
         | part. Objectively, though, what we offer is a fully integrated
         | experience from a PR/git commit being built into a fully
         | functioning environment every time. Sometimes the other side of
         | that is just as important: when the PR is closed, we delete the
         | environment!!
         | 
         | The other value add we offer, more subjectively, is the ease of
         | use and reduced TCO of having someone else manage all the
         | kubernetes, infrastructure, duct tape, and self-support
         | required for open source solutions.
        
       | erik_landerholm wrote:
       | Hey, Erik (Co-Founder) from ReleaseHub! We are very excited about
       | announcing our Seed Round led by Sequoia, but even more
       | importantly we are excited about delivering on our mission to
       | free engineering teams from bottlenecks created by the lack of
       | environments.
       | 
       | Everywhere we have worked we have had to build some kind of
       | machine to create environments for our development, marketing,
       | sales teams, QA, you name it. Whenever we would talk to other
       | companies they either built something to deployment environments
       | or were having issues because they couldn't. ReleaseHub is the
       | culmination of the learnings over our careers and we are really
       | excited to share it with the world.
        
         | sergiotapia wrote:
         | We can use this but what's the pricing? I emailed you but
         | instead you should have just put the cost up front save a lot
         | of time.
        
           | tommy_mcclung wrote:
           | Co-founder here. The basic premise is we price based on the
           | type of environment, the number of environments and the
           | number of services within the environment. The reason we took
           | pricing off the site was because every company has a unique
           | setup. When we did user research it was confusing presented
           | as a big table with checkboxes. We decided that for now a
           | quick chat to make sure we understand what's needed was the
           | best way to communicate what it costs. But, the starting
           | point is as around $1000/month if you have a modest setup.
           | For most funded startups with a development team this is
           | usually where they start. We're specifically targeting
           | companies at the moment and not individual developers. We do
           | have some plans to address that segment of the market but
           | we've had to focus where there's an addressable opportunity
           | for our size and scale. This is great feedback and we'll
           | figure this out soon.
        
             | ccleve wrote:
             | $1000 is much too expensive for a startup that is not yet
             | funded, or one that is bootstrapped. Suggest you start
             | lower with a pay-for-what-you-use model. Otherwise, you're
             | looking at an enterprise sale with a longer sales cycle.
             | Make it easy for people to try this thing.
        
               | tommy_mcclung wrote:
               | I agree. We are mostly targeting startups that have been
               | funded but for those that aren't and are interested we
               | definitely find ways to make it work for them. Much like
               | how larger companies offer credits for early stage
               | companies we are capable of making it work for them.
        
         | [deleted]
        
         | sshroot wrote:
         | Please make your pricing public and a separate 'Contact us'
         | option for enterprises. That way, you will be able to reach out
         | to a wider audience.
        
           | temp667 wrote:
           | No kidding - first thing I look for. It just saves so much
           | time!
        
       | [deleted]
        
       | koblinski wrote:
       | How does ReleaseHub work when you're working with a lot of
       | microservices? I find the challenge isn't necessarily with
       | monoliths, but our microservice-happy architecture design puts a
       | lot of strain on devops, environment reliability, development,
       | etc.
        
         | jeremy_k wrote:
         | Hi, I built out our microservices solution and you read more
         | about it in the Microservices Architecture documentation [1].
         | There is also a walk through of setting up two applications
         | with this approach in the documentation [2].
         | 
         | At a high level, the way ReleaseHub solves this issue is
         | through a feature we call App Imports. Each App would be
         | microservice and there would be one application that imports
         | all the others. For the sake of simplicity let's have two
         | microservices, Frontend and Backend. Frontend would import
         | Backend and when a deployment goes out, ReleaseHub would deploy
         | Backend first, followed by Frontend. Both deployments end up in
         | the same Kubernetes namespace so the pods can talk to each
         | other directly.
         | 
         | This setup allows for creating the dependencies needed to run
         | the services. If you wanted to set up Backend to only deploy
         | itself and say run integration tests against it, you don't have
         | to connect it to any other services. But Frontend may be
         | useless without Backend, so hooking them together is a
         | requirement.
         | 
         | [1] - https://docs.releasehub.com/getting-started/common-setup-
         | exa... [2] - https://docs.releasehub.com/examples/app-imports-
         | connecting-...
        
       | chatmasta wrote:
       | Congratulations on the raise and good luck making it work!
       | 
       | I already posted a similar question on an earlier thread from
       | ReleaseHub, and maybe I'm misunderstanding the constraints, but
       | I'm still wondering about your positioning strategy.
       | Specifically, how will you deal with the chicken/egg problem of
       | your customers needing a semi-mature ops pipeline in order to
       | create the images that ReleaseHub can deploy?
       | 
       | It seems like your best customers would be those who don't have
       | the technical expertise to setup automated build systems and CI
       | pipelines. But in order to use ReleaseHub, do those customers
       | need to ship some artifacts to you? And if they have to create
       | those artifacts anyway, and also deploy them to prod in the
       | meantime, isn't that like 90% of the way to having an environment
       | per deployment? At that point, if they've managed to do that much
       | by themselves, why would they outsource the last part?
       | 
       | Seems like you have two ways to approach this. (a) Add lots of
       | bells-and-whistles post-deployment so that it's not just "the
       | last 10%", but a full suite of marketing/demo/QA tools with each
       | deployment. Or (b), simplify the requirements for what customers
       | have to ship to you, so e.g. they can `git push` a repository
       | with a `yarn.lock` and `package.json`, and you'll handle all the
       | pre-deploy build steps as well.
       | 
       | The risk of (b) seems to be feature creep, in that you end up
       | building a generic PaaS platform rather than focusing on your
       | core differentiator of per-environment deployments. The risk of
       | (a) might be the classic Parse.com problem - you attract a bunch
       | of early startups as customers, but once they grow into a more
       | profitable customer, they also outgrow your service and churn as
       | they decide to replicate it in-house.
       | 
       | I'm sure you've thought about these challenges, and that the
       | investors asked about them, so I'm just curious how you plan to
       | approach them. You've got a clear value proposition, but
       | positioning and differentiation will be your biggest challenges
       | IMO. I'd be especially weary of GitLab and GitHub encroaching on
       | this territory.
       | 
       | Either way, best of luck to you. The website is great and the
       | product sounds useful!
        
         | cardmagic wrote:
         | I think ReleaseHub is going for (b). The differentiation is
         | that it would be a fully managed and fully
         | configurable/customizable PaaS on your own infrastructure or
         | even on premise instead of a black-box infrastructure owned and
         | managed by the PaaS provider.
        
         | jeremy_k wrote:
         | Thank you for the kind words. I'll try to answer what I can!
         | 
         | In regards to the customers needing an ops pipeline to create
         | images, that isn't necessary to use Release. We have our own
         | build infrastructure, running on Docker Buildx so we can take
         | your code, turn it into container images and deploy it without
         | you needing to have anything set up yourself aside from a
         | working Dockerfile.
         | 
         | But there may be customers who do already have their own
         | pipeline setup running tests and creating images so we did
         | create an external API for shipping those images to us [1].
         | Creating full fledged integrations with other service providers
         | is something we've thought of exploring, but for now it would
         | be possible to create an environment via a POST call with the
         | image information and a bit of pre-setup to make sure we can
         | pull the images from where you've stored them.
         | 
         | What you describe in (b) is definitely possible right now. The
         | `git push` will send the webhook to us, we'll create the image
         | and automatically deploy the environment. What you describe in
         | (a) is also something we think is important. We have an
         | integration with LaunchDarkly [2] that has pre and post
         | deployment hooks so building out features around those type of
         | hooks for different use cases is something we want to lean
         | into. Another example in the (b) category is our Instant
         | Datasets [3] which gives you an RDS instance with pre-filled
         | data to be used for say a sales demo or a QA validation.
         | 
         | [1] - https://docs.releasehub.com/api-documentation/release-
         | api/cr... [2] -
         | https://docs.releasehub.com/integrations/integrations-overvi...
         | [3] - https://docs.releasehub.com/reference-guide/instant-
         | datasets
        
       | fnord77 wrote:
       | no self-serve trial option? Looks like I have to speak to a
       | salesperson to try this out.
       | 
       | It's a shame because my company could potentially use something
       | like this.
        
         | tommy_mcclung wrote:
         | Hit me up at tommy@releasehub.com and I'll hook you up.
        
       | blaydator wrote:
       | Nice, I have been looking forward to platform.sh as well in the
       | same topic. How do you compare with them ?
        
         | erik_landerholm wrote:
         | I'm not an expert in platform.sh, but when looking at this
         | https://docs.platform.sh/languages/ruby.html It looks like
         | platform.sh has to add support for specific kinds of languages
         | and frameworks. Release doesn't work like that.
         | 
         | Ours is all based on K8s and containers. We use buildx to build
         | just about anything and we then orchestrate the deployment of
         | multiple services into our customers cloud accounts. We have a
         | full Ci/cd platform from build to production to even managing
         | on-prem deployments following our customers business rules. Our
         | goal is to "virtualize" your entire environment to be cloud
         | agnostic over time. We have customers now that have chosen to
         | have their ephemeral environments and production in different
         | cloud providers and that is something we enable.
         | 
         | We have a workflow engine that allows you to run terraform,
         | migrations, tests, anything you can think of as part of your
         | deployments. You can customize the config for every environment
         | from replicas to liveness probes to adjusting memory for every
         | pod, or you can ignore all of that and just deploy away!
         | 
         | Hopefully that helps. Sorry I'm not to knowledgeable on their
         | platform.
        
       | ksec wrote:
       | Sounds like a great acquisition target for Github.
        
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