[HN Gopher] Phoebus Cartel
       ___________________________________________________________________
        
       Phoebus Cartel
        
       Author : mbroncano
       Score  : 84 points
       Date   : 2021-04-26 13:07 UTC (9 hours ago)
        
 (HTM) web link (en.wikipedia.org)
 (TXT) w3m dump (en.wikipedia.org)
        
       | smiley1437 wrote:
       | Standardizing a 1000 hr bulb life vs standardizing a 30%
       | commission to host an app, is it really a coincidence or are
       | cartels just better at hiding it now?
        
         | nerdponx wrote:
         | Have Microsoft and Google standardized on the 30% commission?
         | 
         | Or is it more that "Apple stuff" is not directly substitutable
         | with "Google stuff", and that Apple has a monopoly on "Apple
         | stuff"?
        
           | smiley1437 wrote:
           | Yes, they have, please see this chart
           | 
           | https://www.statista.com/statistics/975776/revenue-split-
           | lea...
           | 
           | Pretty much everyone has, with the occasional exception.
        
             | shadowgovt wrote:
             | That is remarkable, and I wonder if there are explanations
             | other than a cartel.
        
             | mpartel wrote:
             | Steam and GOG too
        
               | NAG3LT wrote:
               | Wasn't Steam one of the first to implement such pricing?
               | Or have they followed the lead of somebody else before
               | them?
        
               | smoldesu wrote:
               | Steam has a much better case to argue, given that they're
               | a fiscally independent company with no board of directors
               | or shareholders to satisfy. Since they don't get monthly
               | cash infusions, they need to do two things: shoot for an
               | aggressive growth model, and shower the end user in
               | features. In my opinion, they've succeeded in both
               | regards: their 30% cut is pretty large, but it's
               | justified given the scale of the operation they run.
               | Plus, their generosity with things like cloud save, video
               | streaming, and their assortment of community offerings,
               | it's hard to really claim that Steam doesn't deserve
               | their cut. If anything, I consider them the premier
               | example of what a "premium" CDN pipeline looks like.
        
             | nerdponx wrote:
             | Interesting, thanks.
             | 
             | I wonder how much of this is deliberate collusion, as
             | opposed to an equilibrium where companies all realize that
             | it's more profitable to match each others' fees than to try
             | to compete on price.
             | 
             | If other app stores charge 30%, you know that developers
             | are willing to pay 30%, and there's not much to be gained
             | by reducing your own rate below that.
        
               | WalterGR wrote:
               | _I wonder how much of this is deliberate collusion, as
               | opposed to an equilibrium_
               | 
               | I saw a theory in the comments on HN once that companies
               | can 'collude' without communicating with each other. If
               | memory serves, it was different than just achieving an
               | equilibrium. Maybe it's enough of a theory to have a
               | name? Hopefully someone who knows what I'm thinking of
               | can chime in.
               | 
               | Edit: I may be thinking of "tacit collusion".
               | https://en.wikipedia.org/wiki/Tacit_collusion - "Tacit
               | collusion is a collusion between competitors, which do
               | not explicitly exchange information and achieving an
               | agreement about coordination of conduct."
        
               | nerdponx wrote:
               | Yes, although typically tacit collusion is introduced
               | with the example of price matching at big box retailers.
               | The setup in this case is somewhat different, although
               | the outcome is still an equilibrium in which all sellers
               | "agree" to keep prices high (and above marginal cost)
               | without directly communicating.
        
               | ClumsyPilot wrote:
               | They read each-other's press releases, they reasearch
               | competitors, employees and mamagers move between
               | companies. There is no way for them to not communicate.
               | 
               | Just because bosses didnt sit down a and sign a deal in a
               | smokey room doesnt mean no decision was made
        
         | simonh wrote:
         | Market forces often push participants towards an equilibrium
         | value, so it's hard to say. I don't know enough about economic
         | theory to know if there's a way to tell.
         | 
         | The 30% commission has a long history. There are precedents
         | going back to the early days of games consoles. Both the iTunes
         | music store and Steam opened in 2003 charging 30% or very close
         | to it (iTunes tracks were 99c so it doesn't work out exactly).
         | 
         | It's hard to argue the 30% in either of those cases were a
         | matter of abuse of market power. Steam was struggling to
         | establish itself against the incumbent distribution channels.
         | The iTunes rates were negotiated with the major labels who were
         | notoriously hard deal makers and very wary of online sales
         | channels. They held all the cards is their negotiations with
         | Apple and yet they seemed to think 30% was fair. So at that
         | point I don't think it's possible to make a credible case that
         | the 30% rate was extortionate.
         | 
         | If 30% was abusive, we'd expect to see it act as a brake on
         | adoption of the App Store by developers, but is there really
         | any evidence for that? On Android have any of the smaller
         | stores tried to differentiate on price at lower than 30% to
         | attract developers, or has Google tried to woo iOS developers
         | with lower rates? If 30% was abusively high we'd expect to see
         | something like that happening.
        
           | amelius wrote:
           | A percentage doesn't make sense, because cheap apps and
           | expensive apps require exactly the same effort for hosting
           | them, and there is no risk involved.
           | 
           | So the fact that these competitors use the same pricing model
           | and the same price has a bad smell.
        
         | nrp wrote:
         | It's unlikely there was collusion around app store commissions.
         | It's more likely a case of "how much can we get away with
         | charging?" and existing competitors in market providing a proof
         | point of what is palatable to developers. That is a somewhat
         | stable state until someone like Epic comes in with a lot of
         | money and a desire to quickly capture market share with a lower
         | commission.
        
           | smoldesu wrote:
           | I'd be willing to defend Apple's 30% cut if any of it was
           | justified. Instead, my experience working in the walled
           | garden has been gruelling. Xcode is a pathetic disaster at
           | this point, but Apple seems to be unwilling to extend any
           | functionality to the editors I actually use. Getting an app
           | through the guidelines is an exercise in arbitrary
           | debasement. Their phone support is useless too, with most of
           | them directing me to forum posts that basically say "don't do
           | whatever you're doing". I think Epic has every right to offer
           | their lower commission, because their service downright
           | sucks. I still plan to buy games from Steam for the
           | foreseeable future, because their work on Proton is worth it
           | to me.
        
           | syshum wrote:
           | I am pretty sure it is established that there was, Amazon and
           | Apple were the first 2 members
        
             | simonh wrote:
             | Steam was charging 30% as far back as 2003.
        
             | selectodude wrote:
             | Apple and Amazon are far from the first storefronts.
        
       | fsflover wrote:
       | Previous discussions:
       | 
       | https://news.ycombinator.com/item?id=21596792
       | 
       | https://news.ycombinator.com/item?id=17606748
        
       | branon wrote:
       | Related: https://en.wikipedia.org/wiki/Centennial_Light
        
       | syshum wrote:
       | I often wonder is their is a Phoebus equivalent in the SmartPhone
       | market.
       | 
       | I am unsure how we got to a point where the life span of a
       | $900-$1,200 device is measured in months not years is acceptable
       | but is seems to me it would have to involve some conspiracy
       | especially when the technology they replaced or augmented
       | (traditional phones and laptops) where all measured in years,
       | multiple years.
        
         | [deleted]
        
         | michaelmrose wrote:
         | You either had bad luck, are doing something to break them, or
         | purchased particularly bad phones.
         | 
         | Phones last years now although first party software updates are
         | frequently only available for 1-2 years and apps eventually are
         | made that require more recent android versions effectively
         | forcing you to update in 5 years to have access to all possible
         | apps. Games may be more aggressive in their requirements as
         | well.
        
           | syshum wrote:
           | >> first party software updates are frequently only available
           | for 1-2 year
           | 
           | Bingo, that is the planned obsolesce part. too many people
           | here are focusing on physical viability, not software
           | viability.
           | 
           | From a security standpoint, if it is out of support it is a
           | brick, and the number of vulnerabilities that are discovered
           | on these devices NO ONE should be running a mobile computer
           | with current updates
           | 
           | So sure the device may physically still turn on, and you can
           | still "use" it, it is not something I would recommend.
        
           | walshemj wrote:
           | I have only just replaced my Moto 4g 2014 (PS170) with a
           | motog9 power - the battery just would not hold a useful
           | charge.
        
         | shadowgovt wrote:
         | It is entirely possible, but in the case of smartphones the
         | hardware processes and systems are so new that we're also
         | seeing the effects of "crapshoot integration..." The market is
         | moving so fast that there isn't time to run enough tests to
         | have strong expectations on the ten-year lifespan of the
         | product. Batteries, in particular, are such bleeding-edge
         | technology (and in a space of chemistry so poorly theoretically
         | understood) that every new design is more or less a dice-roll
         | on the long-term performance.
         | 
         | The hallmark of a Phoebus-cartel-style situation would be if
         | smartphones from N years ago from multiple manufacturers were
         | still going strong but newer phones were slower, or had
         | crappier battery life, or broke down more often (consistently
         | year-over-year). I'm not sure that's an easy comparison to
         | make; go too far back in the space and you pass into the pre-
         | iPhone, pre-Android era "smartphones" that were robust as hell
         | but remarkably featureless relative to what came after.
         | 
         | That having been said, Apple has been sued over the planned
         | obsolescence of its smartphones
         | (https://www.macrumors.com/2021/04/08/apple-chile-planned-
         | obs...)
        
           | interestica wrote:
           | > that every new design is more or less a dice-roll on the
           | long-term performance.
           | 
           | Sometimes things happen to make companies uh take note:
           | 
           | https://www.wired.com/2017/01/why-the-samsung-galaxy-
           | note-7-...
        
         | intergalplan wrote:
         | > I am unsure how we got to a point where the life span of a
         | $900-$1,200 device is measured in months not years
         | 
         | Because we didn't get to that point? My Apple phones last 3+
         | years unless I break them, and only the ones I hold on to for
         | closer to 5 years aren't still working entirely fine when I
         | upgrade; usually all they'd need to keep working for another
         | couple years is a battery replacement.
        
         | bserge wrote:
         | If there is, it's a pretty bad cartel seeing as the older
         | devices do not actually break after a year or so :)
        
           | benjaminjosephw wrote:
           | If new devices are more likely to break than old ones doesn't
           | that suggest that planned obsolescence has been introduced?
           | Probably not because of a cartel but almost certainly due to
           | plain old greed and a lack of moral integrity.
        
         | gsich wrote:
         | With Android certainly. I wouldn't expect any Android phone
         | today to still receive updates in 5 years.
        
       | klondike_ wrote:
       | The planned obsolescence of incandescent light bulbs is largely a
       | myth. While there are plenty of real examples of planned
       | obsolescence, with incandescent light bulbs there are engineering
       | tradeoffs between longevity and efficiency. Basically, the longer
       | lasting a bulb is, the dimmer and less efficient it is. If you've
       | ever seen any of the supposed 100 year old bulbs, you'll notice
       | that they're extremely dim. Before, during, and after the Phoebus
       | cartel incandescent light bulbs were (and still are!)
       | standardized to 1000 hours. Why? Because that happens to be a
       | good trade off between longevity and efficiency. It just doesn't
       | make sense to waste an extra $5 on electricity to make a $1 light
       | bulb last longer.
       | 
       | You have always been able to buy long life incandescent light
       | bulbs, and still can to this day. They're called rough service
       | bulbs, made for ovens and closets and areas used infrequently.
       | People just never used them for general purpose lighting because
       | they're dim and power hungry.
       | 
       | If you read the report by the British monopolies commission
       | quoted in this article, you'll notice that they came to the same
       | conclusion [1]. Pop science articles and Reddit love to bring out
       | the Phoebus cartel over and over as an example of planned
       | obsolescence, but always completely ignore the factors that go
       | into making a good incandescent light bulb.
       | 
       | [1]https://assets.publishing.service.gov.uk/government/uploads/..
       | .
        
         | lowbloodsugar wrote:
         | OTOH, if I could discover a way to make a lightbulb that lasts
         | 1100 hours, for the same electricity and brightness, then
         | consumers would buy that, and I would make money!
         | 
         | But the cartel colluded to prevent such innovation. The British
         | monopolies commission effectively colluded with them by _first_
         | decided that there should be a single lifetime as a standard:
         | with that decision already made, then of course they could
         | easily claim to have reached a decision based on the facts
         | provided by the companies they were investigating.
         | 
         | And I would happily pay an extra $5 in electricity for a bulb
         | that reduced my need to change them. Should we ban the iPhone
         | because you could easily use a cheap Android instead?
        
           | klondike_ wrote:
           | >OTOH, if I could discover a way to make a lightbulb that
           | lasts 1100 hours, for the same electricity and brightness,
           | then consumers would buy that, and I would make money!
           | 
           | This will never happen with incandescent bulbs because the
           | lifespan vs efficiency trade off is fundamental to how they
           | work. More power means more heat which causes it to fail
           | faster. However, this did end up happening eventually with
           | the invention of LED bulbs and now many big companies
           | formerly in the cartel (including Phillips) are in the
           | process of shutting down or selling off their lighting
           | division because it's no longer profitable to sell light
           | bulbs when LEDs last so long.
           | 
           | >The British monopolies commission effectively colluded with
           | them by first decided that there should be a single lifetime
           | as a standard
           | 
           | Just as companies today agree on standards like USB or WiFi,
           | back then they also agreed to a standard bulb life and
           | efficiency. This means that one company's bulbs are
           | interoperable with another's and you don't end up with a
           | house full of mismatched bulbs.
           | 
           | >And I would happily pay an extra $5 in electricity for a
           | bulb that reduced my need to change them.
           | 
           | This doesn't account for the extra greenhouse emissions and
           | environmental effects of running inefficient bulbs. Also,
           | long life bulbs were never banned, even when the cartel was
           | active. You've always been able to buy them if you wish, most
           | people didn't because they had a poor lumens/watt
        
           | Diggsey wrote:
           | As mentioned there's an inverse trade-off between life and
           | brightness, so if you found a way to make an 1100 hours
           | lightbulb, you could equally make a _brighter_ lightbulb than
           | the competition.
        
         | [deleted]
        
         | ineedasername wrote:
         | They were still an anti-competitive cartel.
         | 
         | The Pheobus Cartel wasn't just about bulb lifespan, but also
         | bulb price. They also used their power to increase the price of
         | bulbs. The fact that they converged on a practical trade-off in
         | terms of life span & energy costs doesn't change their anti-
         | competitive nature.
        
           | klondike_ wrote:
           | I agree with you there, but most people bring up the Phoebus
           | cartel as an example of planned obsolescence and rarely being
           | up the price fixing aspect. Besides, the cartel didn't last
           | for very long regardless.
        
         | gwern wrote:
         | The IEEE has a good article on how quickly Phoebus failed:
         | https://spectrum.ieee.org/tech-history/dawn-of-electronics/t...
         | If not for Pynchon, no one would have ever heard of Phoebus -
         | it's not even one of the successful cartels.
         | 
         | One amusing tidbit not mentioned in the IEEE article I noticed
         | while looking at some congressional testimony: the Scandinavian
         | competitors apparently did not just undercut Phoebus, but
         | signed up first to get Phoebus to bankroll construction of
         | their lightbulb plant and _then_ began undercutting them with
         | it!
        
         | Closi wrote:
         | > Before, during, and after the Phoebus cartel incandescent
         | light bulbs were (and still are!) standardized to 1000 hours.
         | Why? Because that happens to be a good trade off between
         | longevity and efficiency.
         | 
         | I would believe this if the cartel fined members based on the
         | inefficiency of their lightbulbs relative to light produced
         | (lumens per watt), and fined according to this.
         | 
         | Or allowed longer life bulbs if they met a lumen per watt
         | efficiency target.
         | 
         | Or even if they added a _minimum_ life to ensure that consumers
         | got quality, and fined producers if they produced bulbs that
         | were too low-life.
         | 
         | They didn't, they fined members who produced lights that lasted
         | longer regardless of bulb efficiency.
         | 
         | Because the decision to limit bulb life to 1,000 hours had
         | obvious financial benefits for cartel members, I think it's
         | pretty generous to think that this policy was _solely_ based on
         | wanting what was best for consumers.
        
           | klondike_ wrote:
           | I figure this is because at the time there wasn't an accurate
           | way to measure light output en masse. This was before
           | photoresistors and solar panels were invented. Also, why
           | would manufacturers still target that figure even today in
           | absence of the cartel?
        
       | valyagolev wrote:
       | Pynchon's "Byron the Bulb", the great example of American Sublime
       | according to Harold Bloom, is a paranoid story about this very
       | affair https://www.tildedave.com/byron.html
        
       | mdu96 wrote:
       | There's a fantastic Throughline podcast episode on the Phoebus
       | Cartel: https://www.npr.org/2019/03/27/707188193/the-phoebus-
       | cartel.
        
       | syncsynchalt wrote:
       | In a bit of synchronicity, Dubai has sponsored development of
       | more efficient and longer lived (via underdriving) LED lamps, and
       | exclusivity enforcement means that you are prevented from being
       | able to buy these longer-lived lamps:
       | https://hackaday.com/2021/01/17/leds-from-dubai-the-royal-li...
        
         | tialaramex wrote:
         | This is a very different trade though, the Dubai lamp trades a
         | higher upfront price (these lamps are more sophisticated and
         | cost more to make, so unsurprisingly they also cost more to
         | buy) for a longer lifespan _and_ improved efficiency.
         | 
         | Whereas incandescents were trading lifespan versus efficiency.
         | You can make 5000 hour incandescents, but your "60 watt" 5000
         | hour lamp will put out far less light, so it costs the same to
         | run but it's not bright enough, then you buy the 100 watt
         | version, now it's bright enough but you're paying two thirds
         | more money to run it!
         | 
         | A hypothetical 5000 hour incandescent only makes economic sense
         | if your electricity is basically free (greedily maybe it makes
         | sense if _you_ don 't pay for it, e.g. rental inclusive of
         | electricity bills) whereas a Dubai lamp makes sense regardless
         | of electricity price, because over long enough periods the
         | increased lifespan saves you money anyway.
        
           | userbinator wrote:
           | _these lamps are more sophisticated and cost more to make_
           | 
           | Actually, they're simpler than a lot of other LED lamps,
           | because they're not dimmable and use only a capacitor to
           | limit current followed by a small post-regulator.
           | 
           | The driving electronics often fails before the LEDs, but
           | they've minimised that with these.
        
             | tialaramex wrote:
             | Because they're under-driven, they actually need
             | considerably _more_ (typically four times as many) light
             | emitters than a cheaper alternative, and those cost money.
             | It 's true that a capacitive dropper is a cheap way to make
             | LED lamps work, but that's how the LED lamps you're offered
             | in a typical store today already work, so doing that isn't
             | saving them money over competitors, and since it's a long-
             | life product they didn't skimp on the power supply design,
             | check this Big Clive video for example:
             | 
             | https://www.youtube.com/watch?v=AM2DMuryw_A
        
           | lowbloodsugar wrote:
           | ... or if I am personally more interested in the difficulties
           | of changing the bulb than the electricity it costs to run it.
        
       | [deleted]
        
       | diplodocusaur wrote:
       | Hm. Wondering how planned obsolescence (PO) can be fought.
       | 
       | The first step of solving a problem is defining it.
       | 
       | Maybe if there was a website where enough people self-reported
       | device failures out of spite, wonder if that would help pinpoint
       | PO cases. Incidentally it may solve the fake review issue.
       | 
       | An open source bug reporting tool but for IRL failures. BBB comes
       | to mind.
       | 
       | Just a random and free idea.
        
         | fmajid wrote:
         | France has outlawed the practice as part of an environmental
         | law.
        
           | simonh wrote:
           | They also outlawed managing cpu utilisation in order to
           | prolong device lifetimes, so apparently it's illegal to try
           | to extend device lifetime and also illegal not to.
           | Robespierre and Cardinal Richelieu would be so proud.
        
           | smoldesu wrote:
           | Yeah, and manufacturers are allowed to assign their own
           | repairability indexes to their products. That's how Apple
           | ended up scoring the Macbook an 8, and the iPhone a 7.
        
           | ineedasername wrote:
           | Easy to outlaw, difficult to prove unless the law also
           | mandated minimum usable lifetimes & warranties for products.
           | 
           | A company doesn't have to build in some sort of off switch to
           | force obsolescence, all they have to do is use cheap parts to
           | cut costs and put the burden of paying for maintenance on the
           | buyer. Basically, planned obsolescence can be
           | indistinguishable from a product that is cheaply made.
        
         | smoldesu wrote:
         | > The first step of solving a problem is defining it.
         | 
         | Yep, and the issue is that most people will run from the
         | opportunity to make their relationship with technology more
         | complicated. Most people don't care if you can't replace the
         | battery on the new iPhone because they intend to replace it in
         | 2-3 years. As sorrowing of a statement as it is to say, it's
         | hard to get first-class citizens to care about issues that
         | don't affect them. In other news, the earth is round and
         | gravity pulls downwards.
        
         | InitialLastName wrote:
         | If your friendly neighborhood government has a fully empowered
         | consumer protection agency, said agency can enforce reasonable
         | warranties on products. If companies have to replace any
         | appliance (or whatever) that fails within 10 (or whatever)
         | years, you can bet they'll make them more reliable.
        
           | RcouF1uZ4gsC wrote:
           | > you can bet they'll make them more reliable.
           | 
           | Or a lot more expensive. And if you don't care about the 10
           | year reliability, you are being hurt by having to pay more.
        
         | FridayoLeary wrote:
         | how about forcing tech companies to state at the time of sale
         | how long they plan on maintaining/ updating their
         | product/program. Also, requiring hardware manufacturers to
         | provide an estimate of the expected lifespan in cycles of their
         | product, and/components. Figures that are too conservative must
         | be punished with the same level of strictness as
         | overestimations in order to maintain the integrity of the law.
         | 
         | Obviously, these laws will only apply to the tech sector, but
         | it's a start.
        
       | infogulch wrote:
       | Veritasium made a video that reviews the history and presents the
       | topic in an engaging way.
       | 
       | "This is why we can't have nice things" -
       | https://www.youtube.com/watch?v=j5v8D-alAKE
        
       | tag2103 wrote:
       | Strangely Youtube suggested exactly this topic on my feed last
       | week and weird enough it isn't the first time I've seen stuff on
       | HN after it popping on there. Just an observation.
        
         | dEnigma wrote:
         | Possibly a case of
         | https://en.wikipedia.org/wiki/Frequency_illusion
         | 
         | But then it's also not unlikely that other people got the same
         | YouTube recommendations, after which they did some online
         | research and posted interesting links to HN. Or maybe the
         | causation was the other way around. Who knows?
        
       | FridayoLeary wrote:
       | not sure how much things have changed. A couple years back i had
       | a few brand new, expensive led bulbs. I expect my light bulbs to
       | last at least a couple of years. There supposedly long life light
       | bulbs began flickering after just a few months.
        
         | rta10 wrote:
         | Nothing has changed. In the EU the expensive "eco friendly" LED
         | bulbs had a stated lifetime of 2 years.
         | 
         | None has lasted even half a year here, which is shorter than
         | incandescent bulbs. It is all a big fraud.
        
           | ClumsyPilot wrote:
           | I have philips bulbs going strong for like 7 years
        
           | [deleted]
        
         | bserge wrote:
         | LG's rather misleading "10 year warranty (small print: on the
         | inverter drive)" on some of their washing machines comes to
         | mind. Your LEDs are fine, it's just that everything else fails
         | heh.
        
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       (page generated 2021-04-26 23:01 UTC)