[HN Gopher] Product placements may be added to classic films
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Product placements may be added to classic films
Author : daverol
Score : 25 points
Date : 2021-04-19 09:18 UTC (13 hours ago)
(HTM) web link (www.bbc.co.uk)
(TXT) w3m dump (www.bbc.co.uk)
| Nextgrid wrote:
| > Roy Taylor, the chief executive of Californian-based business
| Ryff, says his firm is taking digital product insertion one stage
| further. > It has developed the technology whereby the product
| placement is targeted at individuals, and changes depending on
| who is watching.
|
| A film is supposed to be an experience, and the products/brands
| within it (whether "organic" or "placed" with the approval of the
| cast) is part of it. I don't like how they're planning to change
| it dynamically.
| dTal wrote:
| I think it goes far beyond that. Silently tailoring experiences
| right down to the personal level compromises our shared
| understanding of reality and fractures society. I believe this
| kind of thing is responsible, in no small part, for the
| increased political tensions we see today. How can we have a
| democracy when everyone gets custom-made propaganda, and no one
| knows what's being whispered into anyone else's ear?
| loceng wrote:
| I believe this is how you see "real life" ad placements when
| watching sports events through TV - custom insert based on
| viewer/household demographic.
| axaxs wrote:
| Yeah, not a fan either. Netflix has done at least a couple
| 'choose your own adventure' style films. The idea itself
| is...fun. Maybe I'm boring, but I just don't like it. I want to
| be told a story, not decide the story myself.
| PhillyG wrote:
| Something made to be a choose your own adventure is a
| different experience to a film - it's a lazy video game
| basically.
| PhillyG wrote:
| Yeah at present, people can see a film separately but still
| talk in depth about tiny details of it. When this tech is in
| place but new some conversations are going to get confusing.
| Once everyone is used to it it'll be a slight annoyance, and
| something that some people will actively avoid - perhaps
| putting premium prices on original copies.
| Red_Leaves_Flyy wrote:
| >premium prices on original copies
|
| This is only possible if sharing and copying is made
| impossible. History is on the side of the sharers. I'd rather
| miss the cultural experience of the millennia than buy into
| shenanigans like this.
| [deleted]
| MikeUt wrote:
| "Every record has been destroyed or falsified, every book
| rewritten, every picture has been repainted, every statue and
| street building has been renamed, every date has been altered.
| And the process is continuing day by day and minute by minute."
| emptyparadise wrote:
| Isn't piracy great? You get a single file that you can be certain
| will not change the next time you watch it!
| jtmetcalfe wrote:
| Star.Wars.Episode.IV.A.New.Hope.1977.2160p.x265.DTS-
| HD.MA.5.1-NO-COKE-AD.torrent
| toast0 wrote:
| If you want the good one, the title should just be Star Wars.
| The episode number and subtitle were added later; at that
| point who cares who provided the blue milk.
| sorokod wrote:
| There is a lot of cultural history out there just waiting to be
| monetized. Why limit ourselves to films? How about (e)books and
| music? Anything in a digital format really.
| jxidjhdhdhdhfhf wrote:
| I'm imagining a black and white Oscar Schindler cracking open a
| beautiful, bright red can of Coca Cola and taking a sip.
| gentleman11 wrote:
| Imagine if some inspired tech founder started adding product
| placement to the paintings in the louvre (which were recently
| made viewable online here https://collections.louvre.fr/en/).
| deeblering4 wrote:
| s/if/when
| jka wrote:
| If paid placements had to be declared, strangely this might not
| turn out so badly.
|
| "Ah, time to sit down for a relaxing film this evening. Shall we
| watch the romantic comedy where Coca-Cola paid $20,000 to place a
| can of Fanta in a sex scene -- everyone's talking about it -- or
| perhaps this independent science fiction film; it's a new
| director, no product placement?"
| franksvalli wrote:
| This idea is actually pretty old. Old episodes of Groucho Marx's
| "You Bet Your Life" have a place in the frame for advertisers to
| be superimposed and swapped out.
|
| Doing this on a gameshow seems strangely acceptable, but don't
| touch the old films please. Even though old films themselves have
| product placement (continuing with the Marx Brothers - you can
| see an old cartoon-style flit gun in Animal Crackers (1930),
| which was used for one of the earlier product tie-ins),
| manipulating them seems wrong. People want to experience the
| movie as it was intended to be...
| tengbretson wrote:
| Now they just have to figure out how to break into my house and
| swap out my DVDs I suppose.
| oriettaxx wrote:
| omg, I remember Fellini was pissed when Italian TV channels
| (first the Berlusconi private network, then the state TV, too)
| started to interrupt his movies with Adverts.
|
| now this.. :(
|
| omg, we will need a movie AdBlocker :(
| franksvalli wrote:
| Strangely relevant link:
| https://harpers.org/archive/2021/03/il-maestro-federico-fell...
|
| Scorsese lamenting the lack of Fellini magic today, and the
| increase in commercialism:
|
| ""Content" became a business term for all moving images: a
| David Lean movie, a cat video, a Super Bowl commercial, a
| superhero sequel, a series episode."
| fluxinflex wrote:
| If you could do one of two things:
|
| 1. Puts ads into old movies, or 2. Fix climate change
|
| what what you do?
|
| I know what humankind would do.
| braveneww wrote:
| They will have to find an equilibrium between the optimal number
| of old movies to cancel, or retain to shove ads in.
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