[HN Gopher] Alienware Doesn't Want You to Buy an AMD Ryzen PC
       ___________________________________________________________________
        
       Alienware Doesn't Want You to Buy an AMD Ryzen PC
        
       Author : basilgohar
       Score  : 165 points
       Date   : 2021-04-17 17:17 UTC (5 hours ago)
        
 (HTM) web link (www.extremetech.com)
 (TXT) w3m dump (www.extremetech.com)
        
       | Farfignoggen wrote:
       | Intel Gets Sneaky
       | 
       | "Despite losing considerable market share to AMD, Intel held on
       | to a commanding lead by exerting its influence on computer
       | manufacturers. Most famous was the "Intel Inside" co-branding
       | program, in which Intel gave "market-development funds" to
       | computer manufacturers if they highlighted the Intel brand on
       | their products. But "Intel Inside" was not nearly as
       | controversial as Intel's practice of paying "loyalty rebates" to
       | computer manufacturers for not using AMD chips. On the surface,
       | Intel's loyalty rebate programs appeared to be innocent volume or
       | bundled discounts. Courts had struggled to apply section 2 of the
       | Sherman Antitrust Act to the issue of bundled discounts, as it
       | was hard to distinguish harmless discounts from loyalty rebates
       | provided for the sole purpose of acquiring or maintaining
       | monopoly power. But by taking into consideration the market
       | conditions at the time and the nature of Intel's relationship
       | with the computer manufacturers, the monopolistic intent
       | underlying Intel's actions is noticeable. The commoditization of
       | the PC market had severely impacted the profit margins of
       | computer manufacturers, leaving their hopes of meeting quarterly
       | earnings targets at the mercy of Intel's loyalty rebates. In
       | internal emails at major computer manufacturers, company
       | executives were clearly distressed by the risk of losing such
       | rebates, and most importantly, profitability, if they adopted AMD
       | chips--or, as one Dell executive poignantly put it, Intel was
       | "prepared for 'jihad' if Dell joins the AMD exodus." Indeed,
       | AMD's biggest barrier in breaking 25% in overall x86 market share
       | was its failure to court Dell, the biggest U.S. computer
       | manufacturer. Dell was for a long time an exclusive Intel
       | customer, but actually had been quite eager to use AMD's chips.
       | In an e-mail to Intel's CEO in 2005, Michael Dell wrote, "None of
       | the current benchmarks and reviews say that Intel based systems
       | are better than AMD. We are losing the hearts, minds and wallets
       | of our best customers." Intel was quick to address Dell's
       | concerns. Intel's CEO, Paul Otellini, replied, "[W]e are
       | transferring over $1B per year to Dell for meet comp efforts.
       | This [should be] more than sufficient to compensate for the
       | competitive issues." Soon after, Dell's CEO Kevin Rollins
       | announced that Dell had "made no plans to begin using" AMD chips,
       | which Otellini described as "the best friend money can buy." "(1)
       | 
       | (1) [See Subheading: Intel Gets Sneaky]
       | 
       | "Intel and the x86 Architecture: A Legal Perspective Written by
       | Greg Tang January 04, 2011"
       | 
       | http://jolt.law.harvard.edu/digest/intel-and-the-x86-archite...
        
       | k__ wrote:
       | What's the best Ryzen laptop on the market right now?
        
         | dvko wrote:
         | I have a Lenovo Yoga Slim 7 with a Ryzen 4800U and love it.
         | Running Linux on it, everything pretty much worked right out of
         | the box.
        
         | basilgohar wrote:
         | It's a good idea to wait because Ryzen 5000 mobile devices are
         | starting to come out. The Asus Zephyrus has been getting
         | accolades for it's design and performance, but if you're
         | looking for thin-and-light or ultrabooks, the Zenbook (also
         | Asus) is well regarded too.
         | 
         | There are a slew of models out there. Lenovo usually has some
         | good ones too but they lag a bit behind other OEMs in their
         | offerings.
        
       | Rapzid wrote:
       | I've been wanting a 5950x at MSRP since last December. This is
       | the one time in recent history I'm not sure any of this really
       | matters to AMD. They physically can't produce enough chips to
       | meet demand. I'm even skeptical of any future damages this could
       | cause by harming their brand image at this particular point in
       | time; everybody wants AMD right now and this is further enhanced
       | because "you can't have it".
        
       | Farfignoggen wrote:
       | Here's an interesting Litmus test:
       | 
       | Go into any Staples regular brick and mortar Retail location and
       | look at the Laptops on the showroom Floor and see if they have
       | any AMD laptops on display there! And If they do not then ask the
       | sales associate why. And I've asked and been told that they have
       | AMD options but the AMD laptop has to be ordered online! So do
       | that at Staples and other Office Stores that have brick and
       | mortar retail locations!
        
         | CraftThatBlock wrote:
         | This is likely due to low stock of AMD laptops in general (they
         | sell like hot cakes). Once stock availability is improved, I
         | would expect to see more in-store stock.
        
       | lumost wrote:
       | Given the supply issues and the challenges with most OEMs placing
       | AMD products in inferior packages with subpar support. Wouldn't
       | it make some amount of sense for AMD to focus on a preferred OEM
       | who put their products in a premium package with dedicated focus?
       | 
       | Right now it seems that most OEMs are hesitant to commit to the
       | product line given supply issues.
        
         | mordae wrote:
         | After many years of running AMD desktops I now own my very
         | first AMD ThinkPad as well. I think they are slowly getting
         | there.
        
           | rahimnathwani wrote:
           | In October, I ordered an AMD Thinkpad from Lenovo's online
           | store. It arrived in January.
        
       | brutus1213 wrote:
       | I bought the R10 late last year (before the new Ryzen chips were
       | in stock) so ended up getting the AMD Ryzen 3700x. I was quite
       | confused why Dell was even offering the single channel RAM
       | option.
       | 
       | The actual hardware Dell uses is a bit annoying. It seems even
       | the GPU I got was a Dell specific version. The motherboard is
       | also their custom chipset. I am fine with what I have but it is
       | perplexing that Dell positions Alienware to be upgradable and
       | makes it pretty difficult to do so (e.g. I made the mistake of
       | not getting the system watercooled .. the steps required seem out
       | of my hardware skill level). I'd also be keen to swap the Ryzen
       | 3700 for the newer series chip .. but have no clue whether that
       | is possible on that motherboard. Also, can I say AMDs numbering
       | makes no sense to me personally.
        
         | 66fm472tjy7 wrote:
         | > The motherboard is also their custom chipset
         | 
         | It's a custom motherboard but not a custom chipset. The chipset
         | comes from AMD.
         | 
         | > I'd also be keen to swap the Ryzen 3700 for the newer series
         | chip .. but have no clue whether that is possible on that
         | motherboard
         | 
         | If the chipset is A520, B550 or X570, you have Ryzen 5000 / Zen
         | 3 support, though it probably requires a BIOS update. You might
         | also have Zen 3 support on B450, B550A, X470 [0]. Check the
         | BIOS release notes for your machine.
         | 
         | > I made the mistake of not getting the system watercooled
         | 
         | Most water cooled systems only water cool the CPU, which in
         | your case (a 65W TDP CPU) is absurd. Good air coolers match the
         | performance of twice as expensive AIOs [1] and have far less
         | potential for breakage.
         | 
         | > Also, can I say AMDs numbering makes no sense to me
         | personally.
         | 
         | The first digit is the generation. 1000 series -> Zen 1
         | architecture, 2000 series -> Zen+, 3000 series -> Zen 2, 5000
         | series -> zen 3. The higher the number after that, the better
         | the CPU is within the generation (more cores/cache, higher
         | frequency).
         | 
         | [0] https://www.anandtech.com/show/15807/amd-to-support-
         | zen-3-an...
         | 
         | [1] https://youtu.be/23vjWtUpItk?t=482
        
           | ncmncm wrote:
           | Some of the 5000 series are Zen 2. Be careful, and look it
           | up.
        
           | Jiejeing wrote:
           | > The first digit is the generation. 1000 series -> Zen 1
           | architecture, 2000 series -> Zen+, 3000 series -> Zen 2, 5000
           | series -> zen 3. The higher the number after that, the better
           | the CPU is within the generation (more cores/cache, higher
           | frequency).
           | 
           | Except in APU territory, where nothing makes sense and cpus
           | with the same first digit will be of different zen
           | generations.
        
             | RealStickman_ wrote:
             | Didn't they skip 4000 to fix exactly this?
        
               | ziml77 wrote:
               | 4000 exists, but there are only mobile chips in that
               | line.
        
       | henriquez wrote:
       | The conspiracy theorist in me suspects that Intel must be
       | applying heavy-handed pressure to OEMs to keep them in line long
       | enough for Intel to release a better architecture in a couple of
       | years.
       | 
       | The realist in me says that AMD has had major supply issues
       | delivering the 7nm Zen3 chips in any appreciable quantity while
       | Intel literally prints 14nm chips like it's going out of style.
       | 
       | Given that you can spec a comparable Ryzen vs. Intel system on
       | Dell's site I'm thinking Dell is just prioritizing their
       | marketing focus on the systems where they can move the most
       | volume. Else they'd be shooting themselves in the foot with "SOLD
       | OUT" notices and backlogs.
        
         | basilgohar wrote:
         | If there's no supply, then simply don't offer the product.
         | However, Alienware, a Dell property, doing as described in this
         | article, is not surprising at all. Dell got in big trouble for
         | their behind-the-scenes favoritism of Intel [0].
         | 
         | The offerings of Ryzen laptops tells a similar story, even
         | before the supply shortages of late. They are only now escaping
         | their shells, but large OEMs still give the best specs to
         | Intel-powered laptops. Better offerings come from the smaller
         | vendors.
         | 
         | [0] https://fortune.com/2007/02/15/suit-intel-paid-dell-up-
         | to-1-...
        
         | LegitShady wrote:
         | My bet is they're giving dell a much better price and dell
         | makes more money off those systems making it an incentive
         | instead of pressure.
         | 
         | Intel fabbing their own chips gives them a lot more room for
         | profit than amd in the end price - basically you could give the
         | equivalent of half tsmc's cut to an OEM and still make more
         | money than amd per chip.
        
         | ginko wrote:
         | > The conspiracy theorist in me suspects that Intel must be
         | applying heavy-handed pressure to OEMs to keep them in line
         | long enough for Intel to release a better architecture in a
         | couple of years.
         | 
         | But what kind of pressure can Intel even apply? Intel CPUs are
         | more expensive and have sub-par performance? Why would any OEM
         | favor them?
        
           | virtue3 wrote:
           | Intel had(has?) a practice of giving OEMs a discount if they
           | only sell Intel chips.
        
           | basilgohar wrote:
           | See my sibling comment. Intel has applied incentives to OEMs
           | before to give them preferential treatment. Dell got caught,
           | but it's likely it's happened with others based on the same
           | pattern existing elsewhere.
        
           | dnautics wrote:
           | "we will not sell you _any_ of these chips unless you agree
           | to exclusivity with our chips for dual channel DDR "
        
             | ginko wrote:
             | They have an inferior product. Dell could just call their
             | bluff and go AMD exclusive.
        
               | tedunangst wrote:
               | And sell how many systems before running out of
               | inventory?
        
           | RamRodification wrote:
           | "Hi Dell, this is Intel calling. You know how you are one of
           | the biggest computer hardware vendors out there and we give
           | you 30% off on our stuff because you sell insane volumes of
           | it? Yeah we're gonna have to stop doing that if you continue
           | this worrying trend of selling more and more of those AMD
           | chips. We did the math and this will actually hurt you more
           | than you could bring in on the AMD stuff. Ok thanks bye now"
           | 
           | Or maybe the other way around
           | 
           | "We'll give you 40% off instead of 30 if you stop moving so
           | many AMD chips."
           | 
           | It is probably worth while for Intel to do things like this
           | for now and stop the bleeding while AMD is ahead for once.
        
         | photoGrant wrote:
         | Intel have heavily ramped up their consumer facing marketing
         | push. There's credence to the crumbs
        
         | ClumsyPilot wrote:
         | People keep calling such suspicion "conspiracy theory" as if
         | it's rare of unlikely. Intel in particular has been fined
         | multiple times for this exact practice. Maybe they are back at
         | it- if I were the regulator, I would at least take a look at
         | the issue.
         | 
         | https://www.extremetech.com/computing/184323-intel-stuck-wit...
        
           | smolder wrote:
           | Conspiracy theories just need to be theories of conspiracy.
           | It carries an implication of implausibility only because of
           | popular perception. e.g. TV and movies like to show a
           | "conspiracy theorist" as a person struggling with paranoia
           | who has outlandish theories and no credibility.
           | 
           | Real, mundane conspiracies are numerous, and there are
           | probably some outlandish ones, too. Every _proven_ conspiracy
           | must have started with someone 's theory, if not an
           | unprompted admission, so it's not always wrong to theorize.
           | It's just silly to dedicate more than a little brain
           | space*time to theories you've got no evidence for or hope of
           | proving, conspiracy or otherwise.
        
             | ncmncm wrote:
             | "It's not a conspiracy if it is not illegal." By
             | definition.
             | 
             | Garden-variety corruption doesn't need a conspiracy. The US
             | is today the world leader in high-level, fully legal
             | corruption. It took many decades to get there, but it will
             | take even longer to choke it off, if we ever do.
             | 
             | We even elected an out-and-out con man to the presidency.
             | Russia wishes it could be so corrupt, but just doesn't have
             | the money for it. China does, but its corruption is mostly
             | still _technically_ illegal.
        
             | cmeacham98 wrote:
             | You are correct about the dictionary definition of the
             | word, but in popular parlance the phrase "conspiracy
             | theory" has a massive negative connotation. I have
             | literally never in my life seen someone use the phrase
             | without intending to imply "crazy/unprovable/etc".
        
           | radicalbyte wrote:
           | I don't think that this is the reason this time.
           | 
           | I have a Ryzen 5950x system and like many other owners I
           | suffer from poor stability. My machine crashes several times
           | a week with CPU errors.
           | 
           | This seems to be the result of poor BIOSes from AMD and their
           | partners, more so than fab faults - reddit is full of people
           | who still have issues after their 3rd RMA.
           | 
           | I wouldn't touch it with a barge pole if I was Dell.
        
             | Covzire wrote:
             | I have a 5950X as well and it's only mostly stable. I've
             | been running at stock with just PBO enabled and it's mostly
             | fine. It's not so unstable I regret building it since it
             | almost always only reboots and logs a WHEA error when I'm
             | not using it for some reason.
        
             | Nursie wrote:
             | Funny, never had an issue with mine. Bad stick of ram
             | caused a few issues, but when it was replaced all's been
             | well.
        
             | jamesponddotco wrote:
             | Counter anecdote, but I run the Ryzen 9 5950X on dedicated
             | servers with Ubuntu 20.04, and they are as stable as they
             | should be.
        
             | mattgreenrocks wrote:
             | Wow. Hope it gets fixed soon. I'd be livid about this even
             | if I only used the machine in the off hours.
        
             | emodendroket wrote:
             | I have a 5800X and I hadn't even heard of it. But the
             | supply chain thing seems plausible -- it's still hard to
             | get your hands on Zen 3.
        
             | lunfard00 wrote:
             | lucky me never had issues with my 5950x (windows, x570
             | taichi). That being said, TDP 105w is bs.
        
               | Lev1a wrote:
               | Oh nooooo, your new top-of-the-line processor has a lower
               | TDP than average-good processors from a few years ago!
               | How absolutely horrible.
               | 
               | /s, in case that wasn't blatantly obvious.
        
               | lunfard00 wrote:
               | That is not the issue, the issue is that AMD advertise
               | 2700x and 5950x with the same TDP, so at the very least
               | that should means that they both work fine when using the
               | same cooling solution, which is not the case. Using my
               | previous cooler 5950x was throttling at 100 Celsius.
        
           | api wrote:
           | I really dislike the use of "conspiracy theory" as a thought
           | stopper. Conspiracies and other underhanded behavior
           | absolutely does exist. The FBI has an entire conspiracy
           | division dedicated to organized crime.
           | 
           | The conspiracy theories that people usually mean by that term
           | are the silly ridiculous ones like Qanon, outlandish "secret
           | space program" stuff, we didn't land on the moon, etc.
        
         | dnautics wrote:
         | It's not a conspiracy theory to suggest something that
         | companies do all the time, and that intel regularly has and
         | will probably continue to do.
         | 
         | #2 does not explain the single channel DDR thing.
        
           | faeriechangling wrote:
           | Using the phrase "conspiracy theory" to simply describe
           | theories about conspiracies is pretty common nowadays, the
           | phrase doesn't have an inherently perojative connotation.
           | Just because it's true does not mean it is not a conspiracy
           | theory.
           | 
           | Study showing the phrase "conspiracy theory" doesn't alter
           | people's judgements of a situation:
           | https://psmag.com/news/has-conspiracy-theory-lost-its-
           | negati...
        
             | dnautics wrote:
             | if you wanted the non-perjorative form you would say simply
             | "conspiracy" without the word "theory".
        
             | lupire wrote:
             | That study is interesting, but us an extremely synthetic
             | testing environment, where _everything_ in the experiment
             | group was called a  "consipiracy theory" in a synthetic
             | research prompt, not measuring how peopld respond to actual
             | usage of the term. "Being in a study" may have as large an
             | effect on the result as "attitude toward the term
             | "conspiracy theory".
        
         | Spooky23 wrote:
         | Intel provides backend rebates to channels or even large
         | commercial end users (usually if you use Intel ssd) for
         | exclusivity. AMD does the same -- I'm sure HP has favored
         | pricing.
         | 
         | As someone who bought large numbers of devices in the last
         | year, I would say that the AMD devices had more supply chain
         | issues than any other devices, from thin clients to desktops to
         | laptops.
         | 
         | That may not mean it's an AMD thing, those issues may well be
         | due to the OEM as many devices/components are constrained.
        
         | Asmod4n wrote:
         | In the past, Intel simply paid your marketing campaign when you
         | advertised its products. Remember how every manufactor had
         | fullpage advertisements of Intel PCs in every magazine you
         | could buy?
        
         | BoysenberryPi wrote:
         | I believe the real answer is between column A and column B. It
         | would not surprise me to learn that Intel has exclusive product
         | agreements with certain manufacturers top shelf products like
         | the Thinkpad X1, Surface Pro, and the Dell XPS. Long before the
         | shortage, people have been wondering why they can't buy any of
         | these products with a Ryzen CPU. A Ryzen Thinkpad X1 would be
         | an instant purchase for me personally.
         | 
         | However, there is no denying that AMD is having supply issues
         | and is arguably mismanaging the supply they do have with their
         | constant paper launches.
        
           | reader_mode wrote:
           | Are there any USB 4 Ryzen laptops ? If there are it must be a
           | very recent thing. AMD has only been viable in laptops for a
           | short while and with limited availability - I suspect they
           | are going to start to show up in premium laptops once they
           | start becoming more common place - just look at the delays
           | between desktop and laptop releases - it's obvious laptops
           | are not a priority for AMD
        
             | basilgohar wrote:
             | This is not the impression of many review sites - a lot of
             | the premium Ryzen laptop offerings from certain OEMs (not
             | the big ones) like Asus and others out of Asia are amongst
             | the top performers and have excellent features.
             | 
             | The issue at hand is that other, bigger OEMs are not
             | putting AMD hardware into their best designs and thus
             | yielding less than stellar performance or features. There
             | are still cases of high-end Ryzen mobile CPUs being put
             | into single-channel configurations!
        
           | basilgohar wrote:
           | I believe the column A, column B description is apt. For sure
           | AMD is struggling with supply-chain issues, but despite that,
           | they are still managing to lead and stay afloat in terms of
           | tech and mindshare.
           | 
           | These unfair practices by OEMs and Intel serve to exacerbate
           | that problem and will make it harder for AMD to gather
           | greater marketshare as well as mindshare which they could
           | have otherwise reaped when supplies are greater. It's a
           | double-whammy misfortune for AMD in that case, which they
           | don't need as their tech really is advancing past Intel in
           | many ways.
        
           | bostonsre wrote:
           | Yea, would love a ThinkPad with amd and 32gb of memory (looks
           | like they now can go to 32gb, but think they were all
           | soldered 16gb last time I checked). Not quite as pretty as a
           | Mac, but probably they best laptop keyboard I've used.
        
       | mangix wrote:
       | I just saw an HP prebuilt with Ryzen and dual channel memory.
       | Quite impressive for a prebuilt.
       | 
       | Time to throw Alienware in the dumpster.
        
       | [deleted]
        
       | edem wrote:
       | I don't buy Alienware then. Easy.
        
         | dnautics wrote:
         | But also tell your friends to not buy alienware
        
           | bellyfullofbac wrote:
           | Linus (Tech Tips) had an employee buy computers on the phone,
           | and the Dell sales put on several extra warranty packages
           | despite the "mystery shoppper" saying she didn't want them:
           | https://www.youtube.com/watch?v=Go5tLO6ipxw
        
       | bitL wrote:
       | AMD notebooks/systems usually come with less memory, storage and
       | inferior GPUs, despite being faster than Intel. The thing that
       | makes me most upset are inferior displays; often the top AMD
       | model has some TN panel at 1920x1080, whereas top Intel model has
       | an OLED 4k. This is criminal.
       | 
       | I had to buy an Intel-based Razer with 4k@120 and 3080 because
       | there is no similar AMD model provided by anyone. Like nobody in
       | the whole world has a comparable AMD system.
        
       | varispeed wrote:
       | Isn't the problem that companies have plenty of products with
       | Intel chips that nobody wants and they just don't want to go
       | bankrupt so they use different tactics to manipulate consumer
       | into buying such product?
       | 
       | I am looking for a laptop with the new Ryzen and it is very
       | difficult. It seems like companies do their best to make it hard
       | to find any of their product with AMD inside and Intel is all
       | over the place.
       | 
       | I am not sure if they realise how this damages their image? Why a
       | consumer would buy a machine with reheated vintage Intel CPU that
       | is already obsolete when it leaves the store new?
        
       | firebaze wrote:
       | I'm curious if Intel will be able to turn tides in time before
       | mainstream opinion follows reality. AMD is quite far ahead, ARM
       | (not just with Apple M1) is a generation ahead, and Microsoft
       | dominance (i.e. x86 dominance) is fading.
       | 
       | Either Intel has a fully new architecture ready and is just
       | waiting for the best time to unveil the beast in the making, or
       | they're starting to be part of history.
       | 
       | Reminds me a bit of Boeing in the face of SpaceX and Airbus.
       | Maybe a bit unfair, since Intel is innovating, just apparently
       | without much luck until today.
        
         | tester756 wrote:
         | >and Microsoft dominance (i.e. x86 dominance) is fading.
         | 
         | What?
        
           | chrisseaton wrote:
           | It used to be almost all non-technical businesses used
           | Windows and other Microsoft products for almost everything. I
           | don't know if you're younger but you may not be able to
           | appreciate how much their dominance has faded in the last
           | twenty years, due several shifts after each other, but most
           | recently to the comprehensive switch to software-as-a-
           | service.
        
             | spideymans wrote:
             | Windows is down to 75% desktop usage share worldwide and
             | 60% usage share in the United States. Still a majority, but
             | a far cry from the days where it held 90%+ usage share.
             | It's usage share has gradually and _very_ quietly eroded.
             | 
             | Nevermind that the desktop/laptop OS market itself is no
             | longer as important as it was in the 2000s.
        
               | chrisseaton wrote:
               | And I guess almost all of those Windows servers in the
               | back offices of small businesses running Active Directory
               | and Exchange are now also gone.
        
           | varispeed wrote:
           | Everyone I know is buying new M1 macs. There is simply no
           | competition currently for the price and performance. I hate
           | Apple, but I am considering getting one too. I am tired of my
           | Intel laptop constantly spinning loud fans.
        
           | morsch wrote:
           | The dominance of x86 PCs, which are Microsoft's bread and
           | butter (the "Wintel" platform), is fading, as more people are
           | using ARM devices as their main or only computing device.
           | Arguably. I think that's what they meant, anyway.
        
           | firebaze wrote:
           | What I meant is: a few years ago, Windows was set - either
           | you used Windows (usual) or MacOS (you got spare money), or
           | you probably used Linux or something else (geek).
           | 
           | In Server-Space, you mostly used either Linux or Windows ASP.
           | Nowadays, not so much anymore. Linux prevails (and doesn't
           | care if x86 or ARM) and Windows is losing grounds week by
           | week (even MS itself seems to favor Linux for server-side
           | stuff, or technology-agnostic NPM etc.).
           | 
           | Even on laptop and desktop machines Linux is gaining momentum
           | (but is still far behind Microsoft), but that market is
           | getting smaller and smaller.
           | 
           | So, my personal opinion is that the x86 dominanace is fading.
           | Not Azure, not Microsoft as a whole, but the presence of its
           | desktop operating system, as it seems to me, definitely is
           | losing importance fast.
           | 
           | I'd not be surprised if MS offers a linux window manager
           | which emulates windows, so to speak.
        
             | Delk wrote:
             | I'm not really sure what to make of that. On one hand, yes,
             | more and more things are being done in browsers, and
             | possibly on phones, which in theory de-emphasizes the
             | importance of x86 and Windows.
             | 
             | On the other hand, especially when it comes to laptop
             | market share diminishing, I don't even know how many times
             | and over how many years I've heard people say that laptops
             | will become obsolete because of phones.
             | 
             | Hasn't happened, at least for people who use their devices
             | for almost any kind of work. For finding a repair shop for
             | whatever you need repaired? Sure, most people will probably
             | use their phone for that, and people who only need an
             | internet device for things like that might not bother with
             | more than a phone. Writing a report or a plan? Not so much.
             | 
             | I honestly don't think the market for laptops is going to
             | diminish that much when jobs become more and more white-
             | collar.
             | 
             | With Apple's non-negligible market share and their using a
             | different CPU architecture, combined with the emphasis on
             | web and browsers, x86 will probably become less of a de
             | facto standard. But it would take a lot to topple the
             | inertia of Windows in the consumer on non-tech work market.
        
               | firebaze wrote:
               | I didn't want to argue laptops are becoming obsolete. In
               | fact I think they'll become more important - the share of
               | desktops + laptops is shrinking, but laptops are gaining
               | disproportionally over desktops.
               | 
               | Nevertheless, the importance of the OS shrinks in my
               | opinion. Either you use windows, then you're (still)
               | bound to x86 (yes, Windows technically supports other
               | platforms, but this is mostly history), or you're using a
               | Mac (BSD-based OS, doesn't really care which
               | architecture) or something else (i.e. Linux, which also
               | doesn't care).
               | 
               | Microsoft isn't stupid by far. As soon as the market
               | doesn't favor Intel/x86 anymore they'll pivot to
               | providing a linux window manager (earning money with
               | telemetry and their office platform).
               | 
               | I'm convinced Intel has to play a big card soon (and I'm
               | quite sure they will), or they're history, comparable to
               | IBM in 2000-2010.
        
             | bartvk wrote:
             | Indeed. The big boys all made their own CPUs, and the
             | growth market has been mobile. And x86 isn't there. The
             | architecture is still big, but under pressure from both
             | sides.
        
             | thekyle wrote:
             | I agree, it seems many consumers no longer use Windows. For
             | many people today their primary computer is a smartphone or
             | tablet running Android or iOS.
        
         | basilgohar wrote:
         | Intel is not called Chipzilla for no reason. AMD's been working
         | like crazy to keep up, but Intel still has a lot of cash
         | reserves and innovation. And though I prefer AMD as a company,
         | I cannot deny that advances that have come from Intel and also
         | from the AMD/Intel rivalry. It's better for both of them, and
         | even more players, to succeed.
         | 
         | What is not right is for one or more players to use their
         | market dominance to stifle innovation from competitors. I would
         | be upset if AMD did the same thing (though they'd have to do it
         | a lot, i.e., to the same level, before I would feel the same as
         | I do about Intel).
         | 
         | Edit: Fixed typo.
        
         | mhh__ wrote:
         | ARM really isn't a generation ahead. Put a good x86 core on
         | 5nm, and it might be _slower_ but that 's not a generation.
         | Especially if you take generation to be like, pentium to
         | pentium pro kind of leap.
         | 
         | Intel _should_ have an escape plan off x86, but people are way
         | way too stuck on the idea that x86 is a dead end when a good
         | microarchitectural leap could offset it.
        
           | dathinab wrote:
           | > a good x86 core on 5nm
           | 
           | But that is actually Intel's problem, you can not "just" put
           | a good x86 core on 5nm (technically) and you _need_ 5nm
           | production capacities to.
        
             | mhh__ wrote:
             | But what is 5nm, ARM is just an ISA, was my point.
        
           | eptcyka wrote:
           | At the end of the day, modern x86 cores are essentially high
           | performing RISC cores with a vdry intelligent CISC decoder.
           | An ARM core just has to be a high performing RISC core.
        
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