[HN Gopher] When 70M people visit your joke site
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       When 70M people visit your joke site
        
       Author : DevilMadeMeDoIT
       Score  : 203 points
       Date   : 2021-04-17 07:41 UTC (15 hours ago)
        
 (HTM) web link (warzel.substack.com)
 (TXT) w3m dump (warzel.substack.com)
        
       | scubazealous wrote:
       | I think its really cool they left a badge at the bottom of the
       | site to show regular visitors the traffic through an analytics
       | site.
       | https://simpleanalytics.com/istheshipstillstuck.com?utm_sour...
        
       | iforgotpassword wrote:
       | I like that he's honest about getting obsessed by it, and feeling
       | down after the attention was gone. He could've easily played it
       | down claiming it was just for shits and giggles and didn't mean
       | anything. "I'll never make anything again in my life that reaches
       | 70M people" must take a while to sink in.
        
         | cyberlab wrote:
         | > "I'll never make anything again in my life that reaches 70M
         | people" must take a while to sink in.
         | 
         | There's people that have turned single serving sites[0] into a
         | sport and probably enjoy even wilder success than the stuck
         | ship site. There's a tonne of sites like this here:
         | https://www.reddit.com/r/InternetIsBeautiful/
         | 
         | It's not hard to get something going viral anyway. Just make
         | the topic related to something recent in the news, cobble
         | together some basic HTML, purchase a domain, then get
         | 'influencer' type accounts on Twitter to retweet your link and
         | ask a few journos to write an article about it and you're off.
         | 
         | [0] https://en.wikipedia.org/wiki/Single-serving_site
        
           | Uehreka wrote:
           | One does not simply "get 'influencer' type accounts on
           | Twitter to retweet your link and ask a few journos to write
           | an article about it". These people are all receiving tons of
           | requests from everyone who is trying to promote anything.
           | You're right that everything before that is super easy, but
           | that part right there is the filter function.
        
           | tuwtuwtuwtuw wrote:
           | Can't view that reddit page without logging on or using their
           | app. How ironic.
        
             | namrog84 wrote:
             | Are you on phone or pc. I could view it fine on phone and
             | pc in browser without app and without an account. Not sure
             | if familiar with reddit but definitely don't need account
             | or app.
        
               | tuwtuwtuwtuw wrote:
               | I'm on phone and very very familiar with reddit (as in: I
               | enjoy it a bit too much for my own good) . When I visited
               | the link I got the following message:
               | 
               | > To view posts in r/InternetIsBeautiful you must
               | continue in Reddit app or log in.
               | 
               | These are per-subreddit rules I assume. Other subreddits
               | works fine on phone without logging on.
               | 
               | Edit: Here is some thread about it: https://www.reddit.co
               | m/r/ModSupport/comments/epsv9m/apparent...
               | 
               | So it appears to be dependent on my location as well. Not
               | my cup of "internet is beautiful".
        
               | kbenson wrote:
               | It's weird that this "experiment" as the reddit admin
               | called it is still going in over a year later. I wonder
               | if the subreddit mods requested it or have no say in it
               | or what.
        
             | oneweekwonder wrote:
             | i could access it using old.reddit.com[0] or if you are on
             | mobile reddit.premii.com[1] also seems to work.
             | 
             | [0]: https://old.reddit.com/r/InternetIsBeautiful/ [1]:
             | https://reddit.premii.com/#/r/InternetIsBeautiful/
        
           | lc9er wrote:
           | That's a bit "How to Draw an Owl".
        
         | IIAOPSW wrote:
         | I guess he has come to accept that ship has sailed.
        
           | [deleted]
        
           | simonbarker87 wrote:
           | Well done, bravo! how does it feel to know you've made the
           | best and most well timed joke you'll ever make?
        
             | extrememacaroni wrote:
             | Ah yes, yours must be the snarkiest reply ever given.
        
               | tuwtuwtuwtuw wrote:
               | I interpreted it as a reference to the feelings of OP.
               | Don't think it was intended as snarky? Maybe my snark
               | detector is broken, English is secondary language for me.
        
         | bemmu wrote:
         | Experiencing this just once creates a strong desire
         | (addiction?) to make something popular online again. It's just
         | really interesting to tweak these things and follow their
         | growth (and have sleepless nights when things go wrong).
        
       | NDizzle wrote:
       | Good work. Reminds me of one of my old favorites,
       | http://iscaliforniaonfire.com/
        
         | LeoPanthera wrote:
         | I was always annoyed that it didn't show _where_ California was
         | on fire, but then I discovered this.
         | http://whereiscaliforniaonfire.com
        
         | bckr wrote:
         | Hmm, seems it hasn't been updated because California is not on
         | fire right now.
        
           | goatsi wrote:
           | With a state as large as California, some part of it is
           | almost always on fire:
           | https://www.fire.ca.gov/incidents/2021/4/5/springs-fire/
        
         | gewoonkris wrote:
         | Or this one from when the LHC came online:
         | http://www.hasthelargehadroncolliderdestroyedtheworldyet.com...
        
       | donalhunt wrote:
       | Technically it's still stuck (in Egypt) until the owners pay the
       | fine / settle.
        
         | krychu wrote:
         | Technically, we're all stuck in the solar system.
        
       | lukeramsden wrote:
       | On the bright side if there is ever a large ship-getting-stuck-
       | event he's already in position. Maybe the next one could be a
       | spaceship.
        
       | paulpauper wrote:
       | too bad elon musk or someone else who is famous didn't make a big
       | donation or bid for the NFT.
        
       | polote wrote:
       | related https://news.ycombinator.com/item?id=26645813 | Inside a
       | viral website
        
         | gennarro wrote:
         | Yes the articles were quite similar! I thought I had read this
         | new one already, but site author had just done his own article
         | first.
        
       | ttty wrote:
       | The ship became stuck in the middle of the English Channel on
       | Sunday afternoon. The ship was re-stuck for hours, drawing
       | millions of viewers to the site to watch a live stream of the
       | event. That's it.
        
         | samus wrote:
         | Are you running a bot? In other threads, your comments seem to
         | be summaries of TA.
        
       | ChrisArchitect wrote:
       | not adding anything new to the story really -- plenty of
       | discussion and info in the post from the original guy:
       | 
       | https://news.ycombinator.com/item?id=26645813
        
       | distantsounds wrote:
       | "I checked the server logs and saw the traffic and was like,
       | 'holy shit. this might cost me a lot of money to run this
       | thing.'"
       | 
       | excuse me? running a (mostly) static site that just makes API
       | calls to third parties is costing you lots of money?
       | 
       | i swear, everyone's obsession with running things on per-instance
       | resources that charge fractions of a cent that add up
       | astronomically. run this on a $5/mo VPS in ovhcloud and save
       | yourself the headache.
        
         | tomjohnneill wrote:
         | Part of my worry was that I messed up the caching initially so
         | it was making API calls on the server for each request. Once I
         | fixed that, there wasn't really anything to worry about.
        
         | 0goel0 wrote:
         | Your comment history makes me worry for you. If you don't
         | already, do therapy. Times are hard, take care of yourself.
        
         | domano wrote:
         | 70M visitors is a lot of traffic, no matter how you host it.
         | Assuming we are talking about 1MB per visit then that is
         | roughly 70TB. At least my VPS in germany does have a traffic
         | limit. Also he did statically host it on vercel if i remember
         | correctly.
        
           | tomjohnneill wrote:
           | Yeah it was statically hosted in the end (initially it wasn't
           | quite static). When it was at its most popular, the total
           | site size including JavaScript was around 70kb as far as I
           | can remember, so it didn't come anywhere near as high as
           | 70TB.
        
           | progval wrote:
           | > Assuming we are talking about 1MB per visit then that is
           | roughly 70TB.
           | 
           | If you visit the site today with scripts blocked, the site
           | still works and the page is only 160kB, including 140kB of
           | images of book covers. And the "I checked the server logs and
           | saw the traffic" part of the story happened before they added
           | these ads (see https://notfunatparties.substack.com/p/inside-
           | a-viral-websit... for a better timeline)
        
           | ZWoz wrote:
           | If you have hobby site, then failing action "going dark" is
           | better than "going cost 1000 times more".
        
         | Fern_Blossom wrote:
         | I'm going to fully agree to this. There's a huge obsession with
         | bloated pages for the sake of bloat at that. Somehow they're
         | using it as an excuse to why they need the whole per-instance
         | cloud setup when, as you said, a $5 (cheeseburger-meal) priced
         | a month VPS would do the equivalent job. Maybe you'd have to
         | pay 2 or 3 cheeseburgers a month to upgrade when things get
         | heavy... if you setup your site correctly.
         | 
         | Don't get me wrong either, I thought the site was awesome and
         | visited it often during that week. Reading the post-mortem of
         | it was super cool too... until I read how the site was
         | developed. I get the idea of a practicing small sites with a
         | framework of choice. You _need_ to practice, especially in a
         | real world environment. Nothing wrong there. But the site could
         | have been made in strict HTML and CSS, by hand, and called it a
         | day. No one would know the difference. It was a super simple,
         | basic site. There was zero special in it that needed anything
         | more than that. Sure, maybe something was going on the
         | background, but if that ended up not being useful for the dev,
         | it was surely a zero value addon for the user. A lot of these
         | frameworks are the equivalent of hiring a semi-truck with a 53
         | foot trailer to move a couch across town. Yes, it works. Yes,
         | there are potential benefits _if_ something were to pop-up.
         | But, a small city van or pick-up truck would have gotten the
         | job done easier, cheaper, and faster. 99.9% of the time, that
         | 's all you need. If you're moving a couch, the likelihood of
         | you needing the extra space because someone calling you up to
         | move pallets worth of stuff is minimal. Same goes with small,
         | single purpose sites. Basing everything on that 00.1% chance is
         | pretty silly.
         | 
         | War and Peace (the book) in simple text is roughly 900kb from
         | Project Gutenberg if I remember correctly. That's how many
         | hours of reading? 587,000 word count. Average adult reading
         | speed is about 200 words a minute. 2,935 minutes or 48.9 hours
         | of reading. 2 days worth of constant reading. Minus pictures
         | and videos, when you traverse the web, how many pages require
         | more than a mb worth of data for providing 10 minutes worth of
         | reading content? Twitter is probably the ultimate champion in
         | bloat for mb to read time ratio. Design and styling is one
         | thing that people are going to use as some excuse for the
         | bloat. But with all the people that use HN, don't piss in my
         | pocket. Overly graphic designs aren't needed for conveying
         | content well. I hope I don't have to get into how all the
         | background tracking needs to go straight to the same ring of
         | hell that holds people who kick puppies and kittens.
         | 
         | I remember a day when programmers valued themselves in being
         | efficient in delivery. Oh, the good ol'days. Now get off my
         | lawn!
        
         | simonbarker87 wrote:
         | I think you're being a tad unfair here. I've been a web dev of
         | sorts for 15 years and to be honest even on my current provider
         | I'd have no idea how much this "could" cost me if it got
         | popular, I'd have exactly the same concerns regardless of the
         | tech involved. Given it was a personal joke site there's a
         | chance PS200 is "a lot of money" for him.
        
           | leokennis wrote:
           | I pay EUR7,25/month for 10 GB of space and unlimited traffic.
           | It's probably far from the best deal out there.
        
             | ripper1138 wrote:
             | I always thought it was ridiculous that my old company
             | marketed the product as being capable of "infinite scale".
             | Words like unlimited and infinite have no meaning anymore.
        
             | pbhjpbhj wrote:
             | How soon after your site becomes popular do you find the
             | definition of "unlimited traffic" your host is running on
             | differs from yours? Is be amazed if they didn't throttle it
             | at all.
        
       | sumedh wrote:
       | What kind of hosting are we talking here. Can a $5 VPS box handle
       | this much traffic?
        
         | freedomben wrote:
         | Yes, a simple static website served with nginx on a $5 rig can
         | handle absolutely absurd amounts of traffic. I've done it.
         | 
         | Stick a free cloudflare plan in front of it with caching
         | enabled, and you'll be amazed.
        
         | arlk wrote:
         | You don't even need a VPS. A static website with no user input
         | better be hosted on Vercel or Netlify, with Cloudflare as a
         | CDN.
        
           | sofixa wrote:
           | No need for Cloudflare, Vercel or Netlify already have CDNs.
           | 
           | Another option is Cloudflare themselves, with Cloudflare
           | Pages.
           | 
           | There's also Firebase, and good old S3+Cloudfront.
        
             | travisjungroth wrote:
             | I just launched something with AWS Amplify, which is
             | automatic S3+Cloudfront. Insanely easy. Just link a repo.
        
               | sofixa wrote:
               | Vercel, Netlify and Cloudflare Pages are the same, just
               | link a repo
        
               | 0goel0 wrote:
               | How much would it cost, assuming 70m visitors and various
               | page sizes (100k to 1m)?
        
               | travisjungroth wrote:
               | Oh, actually a shitload. Data out is $0.15 per GB. 70m at
               | 1mb is $10k. Straight S3 is $80, if I used the calculator
               | right.
        
           | nomad225 wrote:
           | Could Github Pages work too?
        
             | arlk wrote:
             | I don't see any reason why it couldn't.
        
       | sunsipples wrote:
       | sell it as an nft.
       | 
       | nft is 2020/21's monorail.
        
         | sebdufbeau wrote:
         | They did:
         | 
         | https://opensea.io/assets/0x495f947276749ce646f68ac8c2484200...
        
       | fouc wrote:
       | It would be cool if he tracks Ever Given for the rest of its
       | natural life.
        
       | LordOfWolves wrote:
       | I'd love to learn about the financials. How much did everything
       | cost? Was it worth it?* How does one reason with the expenditure?
       | 
       | *I do understand that Tom Neill created this while bored at home.
       | I also understand that if created via modern methods, this
       | project could have cost him next to nothing, and thus only
       | benefits awaited him. I'd love to learn more.
        
         | tomjohnneill wrote:
         | I wrote that up here:
         | https://notfunatparties.substack.com/p/inside-a-viral-websit...
        
           | macintux wrote:
           | Just wanted to say thanks: you did indeed break the news for
           | me, anyway, despite my near-obsession with monitoring Twitter
           | that week.
        
           | LordOfWolves wrote:
           | Thanks Tom, nothing better than hearing directly from you
           | regarding this.
        
       | amelius wrote:
       | Curious that he used "www.istheshipstillstuck.com" as the domain
       | name, and "Is that ship still stuck?" for the title of the page
       | ("the" versus "that").
       | 
       | And interestingly, there is a completely different website at:
       | https://www.isthatshipstillstuck.com/
        
         | tomjohnneill wrote:
         | It was basically a typo, but then enough people got slightly
         | irritated by it that I started to enjoy having it that way.
        
         | dmos62 wrote:
         | When you say the address and the title one after the other it
         | kind of sounds better when there's a small difference.
        
       | BlueTemplar wrote:
       | Followup : Please Leave My Ship Alone : What happens when 70M
       | people visit the article you made about 70M people visiting your
       | joke site?
        
       | jb775 wrote:
       | What he able to monetize the site at all? Didn't see anything in
       | the article besides him posting a few links that increased
       | certain book sales. If he managed to get a penny for each viewer,
       | he would have made $700k.
       | 
       | If not, I'm curious how anyone would best leverage a temporary &
       | massive surge of eyeballs for the highest monetization?
        
         | kbenson wrote:
         | I don't think anyone makes a penny per viewer for non paid
         | sites.
        
           | tempestn wrote:
           | 1c per viewer would be $10CPM. Some sites definitely do make
           | that, but it would generally take time and effort to get
           | there; you wouldn't do it by just dropping some adsense ads
           | in.
        
       | walrus01 wrote:
       | > The hosting company I was working with said at its peak 7,500
       | people were coming per second. Just ridiculous. There were two
       | peaks -- when people first heard about it and then when it was
       | getting unstuck. There were at least 3 million people during the
       | unstuck period. I got told by hosting company that the site got
       | 70 million hits in total. I'm still getting between 1,000 and
       | 2,000 people a day, even now.
       | 
       | I wonder what this would look like on a day and week scale
       | network traffic graph, in Mbps
        
         | mimac wrote:
         | I use the site to get to the ship tracking site as it's easier
         | to remember. Also learned there is live ship tracking info
         | available!
         | 
         | Fascinating!
        
         | Tenoke wrote:
         | I'm guessing a site like that is on the order of 1mb per visit
         | so my guess would be within an order of magnitude of 100 TB
         | total, 7.5gb/s at peak. Depends a lot on caching etc of course.
        
           | CodesInChaos wrote:
           | The page appears to have 265kB first party content.
           | 
           | 265kB * 7500/s = 2GB/s = 16Gbit/s
        
           | tomjohnneill wrote:
           | It was a static site cached on Vercel. Not including the map
           | (which is an iframe) the site was less than 100kb.
        
       | krychu wrote:
       | I thought his honesty was heartwarming, and also the ability to
       | accurately retrospect on his emotions.
        
       | andygcook wrote:
       | Here's a link to the original makers own account of running the
       | site: https://notfunatparties.substack.com/p/inside-a-viral-
       | websit...
        
         | chubot wrote:
         | Discussed a couple weeks ago:
         | https://news.ycombinator.com/item?id=26645813
        
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       (page generated 2021-04-17 23:01 UTC)