[HN Gopher] Squarespace S1
       ___________________________________________________________________
        
       Squarespace S1
        
       Author : pabl8k
       Score  : 245 points
       Date   : 2021-04-16 17:22 UTC (4 hours ago)
        
 (HTM) web link (www.sec.gov)
 (TXT) w3m dump (www.sec.gov)
        
       | chdaniel wrote:
       | Profitable since 2016, ~$621m in revenue 2020, $30.5m profit in
       | 2020
       | 
       | Curious to see how the reception'll be for this, given they're
       | not on the 'if we're not on a loss, we're not spending enough
       | money to _grow_ ' path
        
         | yreg wrote:
         | If I considered investing, I certainly would not be worried
         | about this company not spending enough on marketing.
        
           | avipars wrote:
           | too many superbowl ads
        
         | 55555 wrote:
         | For the curious and lazy. where'd that money go?
         | 
         | 168 million on R&D, 260 million on marketing&sales, 54 million
         | on running the business, 10 million in interest payments
         | 
         | Wonder what all that R&D is for. Maybe they are working on a
         | coronavirus vaccine.
        
           | reggieband wrote:
           | R&D = Research and Development. In many orgs product
           | development falls under R&D. That would include all of the
           | people involved in developing the product including
           | engineers, product owners, QA, graphic design, etc.
           | 
           | One tidbit I recall about that is there are often tax grants
           | for business development that include R&D expenditures. So
           | while it often feels weird to think of your primary product
           | as tangental to "research", there are potentially some tax
           | benefits to categorize it as such.
        
           | eloff wrote:
           | R&D is basically the expenses for software development - the
           | cost of the product for a software company.
        
             | markdown wrote:
             | $168M though? It's just a website.
        
               | yreg wrote:
               | So is Facebook.com
        
               | thebean11 wrote:
               | It's a tool to build and host websites, pretty big
               | difference
        
               | markdown wrote:
               | Yes, but two devs in a garage could build this website
               | that builds websites. Certainly not $170M worth of
               | development.
        
           | mrcarruthers wrote:
           | Sponsoring YouTube videos :P
        
             | masklinn wrote:
             | That would be the 260m marketing & sales budget I expect.
        
           | european321 wrote:
           | Does R&D include things like salaries for engineers/product?
        
             | gen220 wrote:
             | It usually does. If a company really cares to follow GAAP
             | to the letter, teams are supposed to estimate how much of
             | their work should be categorized as maintenance or keeping
             | the lights on, and that counts towards OpEx, while
             | development work counts towards CapEx (R&D).
             | 
             | Context is that Companies prefer to spend capex, because it
             | produces "depreciable assets" (your soon to be legacy
             | software system), that make financials look better.
             | 
             | Then they use this to allocate a proportion of the salary
             | towards one bucket or another.
             | 
             | Of course the lines are fuzzy and arbitrary in many cases,
             | but 80/20 Cap/Op is the typical net distribution in
             | departments that employ software engineers, from what I've
             | seen.
        
               | otoburb wrote:
               | >> _If a company really cares to follow GAAP to the
               | letter, teams are supposed to estimate how much of their
               | work should be categorized as maintenance or keeping the
               | lights on, and that counts towards OpEx, while
               | development work counts towards CapEx (R &D)._
               | 
               | The problem with following US GAAP 350-40-05-1D[1] to the
               | letter is that if you capitalize development costs then
               | you generally should only do this for internally
               | developed software. If you "externally market" said
               | software (which is now a capitalized asset on the balance
               | sheet), which usually means selling to external customers
               | upon which your revenue is then derived, you have to
               | derecognize the capitalized asset before you can record
               | any revenue.
               | 
               | IFRS differs from FASB (US GAAP) in this regard; it's
               | more in line with what you noted. Having said this, since
               | Squarespace is based in the US and subjects themselves to
               | US GAAP, they expense all of their R&D costs. Skimming
               | the S-1 it was interesting to note the $10.6MM in R&D
               | credits for 2020 only (possibly due to the pandemic; not
               | sure).
               | 
               | [1] https://fasb.org/jsp/FASB/Document_C/DocumentPage?cid
               | =117617...
        
             | Cshelton wrote:
             | I haven't read the S1 yet, but typically yes. Unless they
             | have a separate breakout, the R&D in this case would
             | include engineering salaries.
        
           | ryanSrich wrote:
           | Spending on sponsorships for what feels like 100% of all
           | podcasts in existence.
        
             | spike021 wrote:
             | Not just podcasts. Many of my favorite Youtube channels
             | have websites built with it and then usually have an in-
             | video advertisement with a promo code.
        
             | ProAm wrote:
             | There were VERY early on the podcast revolution. I would
             | say they helped make the landscape we see in podcasts today
             | possible.
        
             | simias wrote:
             | Surely that's marketing&sales, not R&D.
        
               | ryanSrich wrote:
               | Accounting can get weird for tax purposes, but you're
               | probably right.
        
             | topicseed wrote:
             | Yup, and some of these I'm not sure the audience is even
             | into having their own website.......
        
               | arcturus17 wrote:
               | The point of the solution is that it crosses the line
               | between B2B and B2C so pretty much anyone can be a
               | potential customer...
        
           | weego wrote:
           | I my bet is they'll be spending money like water on AI
           | research to build base websites automagically for people
           | based on their taste and industry and nothing will ever come
           | of it.
        
           | politician wrote:
           | Cubespace. They're redeveloping their solution for 3D/AR/VR.
        
           | rokob wrote:
           | R&D == software engineer salaries
        
         | bostonsre wrote:
         | Disclaimer: I don't know much and I'm probably wrong.
         | 
         | > CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) (In
         | thousands)
         | 
         | Doesn't that mean they're not profitable? Or am I reading that
         | wrong?
        
           | nrmitchi wrote:
           | You're reading it wrong.
           | 
           | The section includes income, or loss, depending on the
           | situation. Losses (negative income values) are typically
           | represented with parenthesis.
           | 
           | Income of $25000: 25
           | 
           | Loss of $25000: (25)
        
             | bostonsre wrote:
             | Thanks.
        
             | bootwoot wrote:
             | They're indicating explicitly that it's parentheses here
             | with the text "INCOME/(LOSS)"
        
       | arkitaip wrote:
       | > We may acquire or invest in companies, which may divert our
       | management's attention and result in additional dilution to our
       | stockholders. We may be unable to integrate acquired businesses
       | and technologies successfully or achieve the expected benefits of
       | such acquisitions.
       | 
       | Squarespace and Shopify would be an super combo. Individually
       | they currently suck at the other's main area of focus - Shopify
       | has weak design capabilities, Squarespace e-com is too basic -
       | but together they would offer great value in terms of online
       | presence for businesses and still keep their edge.
        
         | pavlov wrote:
         | Shopify's market cap is $146 billion, so any acquisition would
         | certainly be them buying.
        
           | whoisjuan wrote:
           | Shopify is indeed a way larger company operationally
           | speaking. But one interesting thing about market caps is that
           | they are not correlated with present operational value.
           | 
           | There are companies with large market caps that have small
           | cash reserves and no structural access to large debt. In
           | contrast there also companies with smaller market caps that
           | have large cash reserves, established lines of credit and
           | perhaps other instruments to leverage debt.
           | 
           | Wall Street is surprisingly bad at valuing those things (or
           | maybe surprisingly good?).
           | 
           | People want to trade stocks that have unrealized value.
           | That's why solid stocks like VZ and T barely can keep up with
           | the S&P 500 growth. They are seen as companies with fully
           | realized value. There's not too much for those companies to
           | do besides solidifying their monopolies.
        
             | kansface wrote:
             | They can just issue more stock, dilute everyone by 1%, and
             | net ~1 billion dollars, no?
        
               | zeusk wrote:
               | Depends on if there is more demand for their stock.
               | 
               | VIAC and AMC didn't fare well for additional stock
               | offering while TSLA did it quite regularly in the last
               | couple years.
        
           | mcny wrote:
           | > Shopify's market cap is $146 billion, so any acquisition
           | would certainly be them buying.
           | 
           | Not that I know anything about this specific instance but the
           | story can be... complicated. For example, would you say
           | CenturyLink acquired Level 3 or did Level 3 subsume
           | CenturyLink?
           | 
           | If you read the news headline, you'd probably say CenturyLink
           | bought Level 3.
           | 
           | > https://archive.fo/rdNYn
           | 
           | > CenturyLink to acquire Level 3 for $34 billion
           | 
           | > Telecommunications company CenturyLink is upgrading its
           | network with the acquisition of Internet backbone provider
           | Level 3 Communications in a deal valued at $34 billion.
           | 
           | > In the cash and stock transaction, Level 3 shareholders
           | will get $26.50 and 1.4286 shares of CenturyLink stock for
           | each share of Level 3 stock. At $66.50 per Level 3 share,
           | that represents a premium of about 42% over Level 3 closing
           | share price of $46.92 on Oct. 26. Included debt brings the
           | deal to $34 billion, the companies said.
           | 
           | > When the transaction closes, expected by the third quarter
           | of 2017, CenturyLink shareholders will own about 51% of the
           | combined company, with Level 3 shareholders owning about 49%.
           | 
           | However, the new CenturyLink/Lumen CEO is the Level 3 CEO.
           | 
           | > Jeffrey K. Storey (born May 12, 1960) is an American
           | business executive whose career has focused on the
           | telecommunications industry. He was the president and chief
           | executive officer of Level 3 Communications between April 11,
           | 2013, and the company's acquisition by CenturyLink in 2017,
           | at which point he became president and COO of the combined
           | company. He became CEO of CenturyLink on June 1, 2018.
        
             | gbear605 wrote:
             | Without knowing anything else, that sounds like it could've
             | just been partially an acqui-hire to get the CEO.
        
             | boringg wrote:
             | While your point is taken, Shopify >> Squarespace in terms
             | of almost all metrics. No way would Squarespace usurp
             | Shopify in a merger, not even close.
        
         | throwastrike wrote:
         | Shopify ecom functionality is mostly third party no? Payment is
         | Stripe. What are you paying Shopify for? It's just a platform.
        
       | kentosi wrote:
       | Sorry but I'm really not clued up on reading S1s. How does one
       | find out when they intend on hitting the market?
        
         | Etheryte wrote:
         | The first page reads the following boilerplate text, but beyond
         | that I don't think there's any more info available at the
         | moment:
         | 
         | > Approximate date of commencement of proposed sale to public:
         | As soon as practicable after this registration statement is
         | declared effective.
        
       | thedudeabides5 wrote:
       | Love squarespace, but what's up with the wacky pro-forma vs
       | 'actual' in the operating income on pg 8?
       | 
       | Difference of $300m in operating income from sg&a (2020) and then
       | $500m+ in balance sheet assets on the next page...
        
         | NationalPark wrote:
         | I think the pro-forma number includes the G&A costs associated
         | with the public offering. See page 57.
        
         | josh_carterPDX wrote:
         | Probably something having to do with knowing they were going to
         | go public and hoping no one would catch that!
        
       | subpixel wrote:
       | I will pay them $100 - keep your stock - if they remove the
       | insanely annoying feature that triggers login anytime a visitor
       | hits the escape key on a site built with Squarespace.
        
         | troymc wrote:
         | You can turn that off:
         | 
         | Settings - Advanced - Escape Key - flip the switch
        
           | lupire wrote:
           | Why does that feature even exist?
        
       | swyx wrote:
       | pg 121
       | 
       | Accel/General Atlantic/Index Ventues own 80.8% of class A shares,
       | but have total voting control of 14.8%.
       | 
       | CEO Anthony Casalena owns 75.7% of class B shares, and has 68.2%
       | of voting.
       | 
       | this is what job security means.
        
         | paxys wrote:
         | That didn't work out well for Travis Kalanick.
        
       | kevinob11 wrote:
       | I love Squarespace. I find it to be as close to the perfect mix
       | of flexibility, usability and beautiful defaults that I've ever
       | seen in a website builder. I can hand off management of the site
       | to someone with almost zero technical skill (my 70 y/o father
       | with almost no technical knowledge manages a Squarespace site I
       | built him!) and when I look back in 2 years the site will still
       | look pretty good and will still work on mobile. Chances of the
       | site being hacked are much much lower than on Wordpress. Prices
       | are reasonable. The layout engine is exactly what I want, it
       | looks nice on all devices and can handle most layouts, which is a
       | totally worthwhile tradeoff for the few times that something just
       | doesn't quite look the way I want it to without custom css.
       | 
       | I know people say this stuff:
       | 
       | "You can't transfer your site away" - I know, but I can build a
       | reasonable site in ~2 days, so the tradeoff is worth it and the
       | sunk cost is lower
       | 
       | "But I want a fully custom design" - Yeah, fair enough, there is
       | a cap on the high end of design with it but I think that cap is
       | pretty high, especially in 7.1
       | 
       | "But it is making the whole internet look the same!" - Not
       | really, between colors, photos and sections in 7.1 I just don't
       | think this is true. If you use unsplash for all of your photos
       | then maybe, but if you are doing that you are probably too small
       | to care, worry about that when you hit 2MM in revenue
       | 
       | "But Wordpress is user friendly too" - No it isn't
       | 
       | As I write these I think that maybe it is just the perfect thing
       | for my subset of clients (SMB), so read this from that
       | perspective. I know this isn't really the discussion on this
       | thread, I just wanted to see what experiences of others have
       | been.
        
         | steve_adams_86 wrote:
         | > "But it is making the whole internet look the same!"
         | 
         | You know, that's alright with me in many cases. The internet is
         | a utility, and consistency can allow for providing people with
         | a normalized, accessible, fast, fine-tuned experience. A lot of
         | the internet would benefit immensely from that. If it comes at
         | the expense of your website not looking super cool or unique,
         | that's probably fine - a lot of internet users aren't all that
         | concerned with that.
         | 
         | I'm not saying squarespace offers that. Just - a lot of the
         | internet being uniform isn't in and of itself a bad thing.
        
         | superfrank wrote:
         | > You can't transfer your site away
         | 
         | From an investment perspective, that's a pretty big positive.
         | High switching costs locks existing customers in.
        
         | arkitaip wrote:
         | Sounds like you know what your customers want and deliver on
         | that. That's better than most devs who want to shove their
         | favorite language/framework down the throat of their poor
         | customers.
        
           | soperj wrote:
           | >That's better than most devs who want to shove their
           | favorite language/framework down the throat of their poor
           | customers.
           | 
           | This is exactly that.
        
             | wizzwizz4 wrote:
             | Okay, but in this case, the favourite framework has a GUI.
             | Sure, you can't use WYSIWYG HTML editors with it, but it
             | has its own sort-of WYSIWYG editor.
        
         | markdown wrote:
         | It's ridiculously expensive though. Almost $150/yr for what
         | probably costs $5/yr to host.
        
           | boringg wrote:
           | Are you valuing your own time at all? At $150/year for a
           | business that barely registers as an expense.
        
           | neom wrote:
           | Ridiculously cheap if you factor in the costs of time/effort
           | spent learning to do it yourself when your primary focus is
           | launching your jewelry making business.
        
           | mrcarruthers wrote:
           | But they're not just hosting. A website shop will probably
           | charge you a few thousand to build a site and then charge you
           | again whenever you want changes. $150/yr just for that alone
           | is a bargain to someone who cannot do it themselves.
        
           | shmoe wrote:
           | $12 a month? Not really breaking the bank here man.
        
             | hellbannedguy wrote:
             | It's more of the principle. I don't like giving giving any
             | company money, especially when there are cheaper
             | alternatives.
             | 
             | I'm cheap when it comes to spending money on tech. I'm glad
             | people are questioning the price.
             | 
             | We need more competition. It seems like we are just giving
             | into the bigger companies, and I don't see the innovation I
             | saw a few years ago.
        
               | lupire wrote:
               | If you refuse to pay for anything, to won't get
               | innovation.
        
           | randomsearch wrote:
           | Don't confused the cost of production with the value to the
           | user.
           | 
           | (Fwiw I tried squarespace and found the UX awful)
        
           | d4mi3n wrote:
           | I hear you, but I feel like that ignores a lot of
           | externalities to hosting a site for a client, including:
           | 
           | 1. Support (fielding calls, answering emails, etc)
           | 
           | 2. Updates (copy, design, patching)
           | 
           | 3. Admin (billing, contracts)
           | 
           | And that's just off the top of my head. Having a client is
           | rarely about just handling the hosting. You effectively
           | become a technical resource and field all the duties that
           | entails.
        
           | kevinob11 wrote:
           | When your Wordpress site gets hacked and you pay someone $500
           | (if you are lucky) to fix it this flips pretty quickly. If
           | your Wordpress site doesn't get hacked its because you
           | manually maintain it, and time at most of my clients is worth
           | more than that.
           | 
           | If you are on something that can't get hacked (static site)
           | it is because you are a developer or at least pretty
           | technical and the ease of use doesn't apply to you.
           | 
           | Again, this is all targeted at US (West Coast to be specific)
           | SMB.
        
             | rchaud wrote:
             | Automated backups exist for Wordpress.
             | 
             | If hacked sites were really that much of an issue, then WP
             | wouldn't be as popular as it is for business sites.
             | 
             | In any case, if you have a mature website, it's going to be
             | complicated to switch from WP to Squarespace and vice
             | versa. But with WP you still have the flexibility to host
             | wherever you want, on whatever you want.
        
               | at-fates-hands wrote:
               | >> If hacked sites were really that much of an issue,
               | then WP wouldn't be as popular as it is for business
               | sites.
               | 
               | Business owners have no idea how often they get hacked.
               | They get hacked because business owners want a DIY
               | approach and start installing plugins willy nilly without
               | sandboxing and testing them, making their sites
               | vulnerable to attack
               | 
               | September 2020:
               | 
               |  _Millions of WordPress sites are being probed and
               | attacked with recent plugin bug_
               | 
               |  _The sudden spike in attacks happened after hackers
               | discovered and started exploiting a zero-day
               | vulnerability in "File Manager," a popular WordPress
               | plugin installed on more than 700,000 sites._
               | 
               | https://www.zdnet.com/article/millions-of-wordpress-
               | sites-ar...
               | 
               | That's a hell of a vector for a hacker. Target one plugin
               | - hit over 700K machines? Unreal.
        
               | kevinob11 wrote:
               | All of this is 100% correct and if its easier / easy
               | enough for you then that works. I wasn't really making
               | the case that it was explicitly better for everyone, but
               | it is awesome for my clients.
               | 
               | For backup, I either end up paying as much as Squarespace
               | (WPEngine) or have to keep an eye on it to make sure its
               | working.
               | 
               | I have no global stats on Wordpress hacks, of the clients
               | I have running it (40???) I think probably 10 have been
               | hacked. Zero have been hacked since moving to WPEngine
               | (which is the first thing we do when we take over
               | management), which is certainly something.
               | 
               | I'm not sure what the exact definition of mature website
               | is, but I'm not sure it is that difficult. Certainly if
               | you have 100s of pages, posts, articles etc. then it
               | could / would take a while to make the move. At that
               | point we're just talking about target market. Most of my
               | clients have stopped posting tons of news / blogs because
               | they were only doing it for SEO and it didn't really work
               | anymore. In my world where sites have 25 pages with semi-
               | limited complexity it just doesn't take long to move
               | anymore.
               | 
               | I do certainly have clients with more complicated needs
               | (member areas, ecommerce, etc.) but most of the time I
               | just recommend they link out to that content and use
               | another service (client portal in their main line of
               | business app, shopify, etc.) rather than building it into
               | their site.
        
           | passivate wrote:
           | What expenses are you considering in that $5 though? Even so,
           | keeping things running might be cheap, but its expensive to
           | get to that stage. By the same token, it costs the same ~$50
           | to fill gas in a camry or a lambo.
        
           | ac29 wrote:
           | Good luck finding decent hosting for $5/year, and hosting it
           | yourself would cost more like $5/month (entry-level linode or
           | something).
        
             | benbristow wrote:
             | To be fair, building a static website and hosting on
             | something like Azure Blob Storage Static Websites with an
             | Azure Function for your contact form (or Azure Static Web
             | Apps for both in one solution) would cost cents (pennies) a
             | month have about the same maintenance fees, if you know
             | what you're doing.
             | 
             | You're not going to have any support with that though and
             | lacking the CMS part of it, and if you want to use any of
             | the more advanced features like Ecommerce then you're going
             | to have to spend a while building that.
        
               | lupire wrote:
               | I just spent more than $5/yr reading your comment.
               | 
               | $5/yr for a whole site is simply not worth even talking
               | about. It's not relevant.
        
             | markdown wrote:
             | I have three dozen client sites (mom and pop businesses)
             | running on Google App Engine that cost between $0.05 and
             | $0.20 per month.
        
               | ghaff wrote:
               | For low traffic sites that end up mostly just being
               | object store and bandwidth, the public clouds are almost
               | certainly the cheapest (from a computing bill
               | perspective) way to do things. My personal website is
               | similar.
               | 
               | The main caveat is that _theoretically_ your costs could
               | spike for some reason given you 're paying based on
               | usage. But if you're not doing anything complicated, I
               | consider that pretty low odds.
        
         | temptemptemp111 wrote:
         | Makes no sense why anyone who likes good software could also
         | like Squarespace
        
         | pembrook wrote:
         | Squarespace is the perfect solution for non-tech-savvy brick-
         | and-mortar business who probably won't update their site more
         | than once every 5 years. I'd say it has way better defaults
         | than Wix.
         | 
         | Beyond the mom-and-pop flower shop down the street or the
         | friend that needs a portfolio site...not so much. Squarespace
         | is good for the aforementioned users because the platform makes
         | it hard for them to create bad designs and do stupid things.
         | Putting either of those types of users on a Wordpress site
         | would just be a total nightmare.
         | 
         | HOWEVER, if you're even mildly tech-savvy, Squarespace (or site
         | builders like Wix) become frustrating and limiting almost
         | immediately.
         | 
         | This is why I believe Webflow is ultimately the answer. It
         | addresses all the downsides of Wordpress with none of the
         | limitations.
         | 
         | I think 5 years from now, Squarespace/Wix will completely own
         | the mom-and-pop and portfolio space.
         | 
         | I think Webflow will ultimately own the space inhabited today
         | by Wordpress (as well as static site generators), and be
         | powering the marketing & content sites for most businesses.
         | Which is where the real money is.
        
           | armonraphiel wrote:
           | If Webflow added native i18n support, I wouldn't be surprised
           | if they ate up considerable marketshare from most headless
           | CMS providers.
        
           | at-fates-hands wrote:
           | >> I think Webflow will ultimately own the space inhabited
           | today by Wordpress (as well as static site generators)
           | 
           | Not sure about static site generators though. They already
           | have a pretty big head start. Netlify, Stackbit and others
           | are constantly adding services for both tech savvy and non
           | technical folks.
           | 
           | The area where Squarespace sets itself apart is really their
           | available themes. Most are way better than Wordpress themes,
           | and easier to change to suit your needs without much work.
           | Static site generators like Gatsby just don't have the depth
           | of themes like WP and Squarespace do. Its kind of the app
           | store comparison. One is Apple and Android with millions of
           | really good apps (WP, Squarespace) and the other is the MS
           | app store which has a limited, sort of the run of the mill
           | stuff (Gatsby, Netlify, Stackbit).
           | 
           | If WebFlow can offer better designs out of the box, then I
           | agree, they will most likely own the space. Design will
           | always be the X factor to me.
        
           | cloogshicer wrote:
           | I don't know if I agree. I recently tried Webflow and was not
           | so impressed. It's basically a UI on top of CSS. Which is OK
           | for developers, but there is still too much complexity and
           | too many footguns for non-technical users.
           | 
           | For example, take position: sticky. This CSS property is
           | basically one-to-one mapped to a dropdown in Webflow. So I
           | thought it would just work. But alas, just like the CSS
           | pendant, it only works if the parent element has the correct
           | properties. Also it only works in browsers that support it,
           | and isn't polyfilled automatically.
           | 
           | Maybe what I'm asking for is technically not feasible, but
           | then the UI should disable the option in such cases and not
           | hide this in a support page imho.
           | 
           | I think a truly powerful website builder would have to leave
           | the CSS paradigms behind and invent something new.
        
             | migueloller wrote:
             | I agree 100%. It can't just be a UI on too of CSS. At that
             | point just write the HTML and CSS...
        
             | terpimost wrote:
             | Tilda Publishing is the perfect balance
        
         | kenneth wrote:
         | I run a VC firm. I'm a full stack engineer who's built core
         | infrastructure that runs on billions of devices and handles
         | trillions of server side requests a year. And yet I choose to
         | use squaris Squarespace for our website. It's just way easier
         | and more reliable than building it myself despite being more
         | than capable. I don't want to deal with maintenance, mobile,
         | upkeep, etc. I have better things to do than to maintain our
         | website.
        
           | debaserab2 wrote:
           | I chose Squarespace for my company's marketing site, and I'd
           | mostly agree with some caveats:
           | 
           | * The developer mode is poorly supported. For example: you
           | can't copy your site if it is in developer mode (which means
           | you can't setup a staging environment and everything you push
           | to your site will be live instantly). The local development
           | server is also very buggy and inconsistent with the
           | production behavior. It feels like something that they
           | developed early on in their road map and haven't spent much
           | time on since then. If I could go back and do this over
           | again, I'd pick an existing theme and just customize it
           | instead of building out a whole theme in developer mode.
           | 
           | * The site is S-L-O-W with tons of bundled assets that it
           | injects into your theme. I have no idea what any of it is
           | doing, but it definitely increases page load.
           | 
           | That said, if you find yourself wanting a solid CMS that has
           | the full breadth of WordPress like features but don't want to
           | deal with the hosting, SquareSpace is a solid choice.
        
             | kevinob11 wrote:
             | How slow is it? Genuinely asking because I wonder if it is
             | much larger / more complicated than sites I've built so
             | far.
             | 
             | Most sites I've created are _usable_ in about ~500ms,
             | though they take quite a bit longer to fully load. There do
             | appear to be tons of scripts and tracking crap loaded after
             | initial load, but through (what appears to be) above-the-
             | fold handling and a pretty quick (200ms) time to first byte
             | they appear fast-ish.
             | 
             | Do you add a lot of custom scripts?
        
             | zitterbewegung wrote:
             | Have you tried using a static site generator instead? I
             | have used one for my personal site on S3 and it works
             | pretty well. In my opinion figuring out Squarespace was
             | harder for me .
        
           | philjr wrote:
           | Likewise. I did our wedding site in it with a wufoo form back
           | in 2015. Spent an evening at it, sent out email. Done!
           | Literally never touched it again. Simply done and well
           | executed.
        
           | kevinob11 wrote:
           | Yes! This is a value I kind of missed in my description. We
           | have a static html site right now, its lightning fast and
           | easy enough for me to maintain, but we'll be moving to
           | Squarespace internally on the next site update. Right now our
           | contact form is annoying to maintain, non-developers can't
           | easily make changes and images aren't automatically
           | optimized. It just solves too many problems at too low of a
           | cost, in dollars and other things.
        
           | pazimzadeh wrote:
           | I was trying to learn more about your fund but I think the
           | site is down: https://oyster.vc/. Unless this is the one?
           | https://www.oyster-ventures.com/
        
             | nattaylor wrote:
             | His is https://oyster.vc/ and it works for me from
             | residential Comcast in the U.S.
        
         | chiefalchemist wrote:
         | IDK the lack of ability to export _your_ data and leave when
         | _you_ feel like it is pretty much crap.
         | 
         | Frankly, from a product perspective it's short-sighted. Let
         | people leave. Find out why. Fix the problem(s). But if you hold
         | them hostage you're holding your own product back _and_ you're
         | creating ill-will towards your brand. Lose, lose.
         | 
         | That's not forgivable.
        
           | ghaff wrote:
           | I don't see anyone's _data_ being held hostage. I do see a
           | specialized hosting service that will require you to rebuild
           | /redesign your site if you migrate away.
           | 
           | Yes, there are higher migration costs if you use Squarespace.
           | For a lot of people those are reasonable in exchange for
           | lower up-front and maintenance costs. People should
           | absolutely consider the lock-in factor but there's not a
           | universal correct answer.
        
             | lupire wrote:
             | My website HTML+JS content is my data.
        
               | ghaff wrote:
               | Then use a more generic hosting site. I don't see anyone
               | preventing you.
               | 
               | There's always a tradeoff.
        
           | debaserab2 wrote:
           | They have an export feature right in the settings page for
           | your site.
        
           | kevinob11 wrote:
           | I get where you are coming from as an idea, and generally I
           | agree you should own your data. That being said you can
           | export your data from Squarespace, you just can't "transfer"
           | your site to alternative hosting because the platform is
           | proprietary. So it isn't that they won't let you leave, it is
           | that you are trading (pros) not having to think about hosting
           | and security for (cons) slightly higher migration costs, and
           | I think in this case pros outweigh the cons for sites below a
           | certain level of scope.
        
       | [deleted]
        
       | treis wrote:
       | TIL that Square and Squarespace are different companies.
        
       | nacho2sweet wrote:
       | I used to do like $5000 wordpress websites on a side hustle just
       | throwing up edited pre-bought templates and would always feel
       | really dirty during it "thank god they don't know about
       | squarespace".
        
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