[HN Gopher] Will.i.am Debuts Innovative Face Technology Concept,...
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       Will.i.am Debuts Innovative Face Technology Concept, Xupermask
        
       Author : laurex
       Score  : 16 points
       Date   : 2021-04-14 17:43 UTC (5 hours ago)
        
 (HTM) web link (xupermask.com)
 (TXT) w3m dump (xupermask.com)
        
       | ckrusk wrote:
       | a couple steps away from a full darth vader helmet which is kinda
       | cool...
        
       | tengbretson wrote:
       | A lot of negativity in the comments here has got me questioning.
       | 
       | Where is the love?
        
         | birdyrooster wrote:
         | I think it left with Kim Hill
        
         | lolthishuman wrote:
         | No love for worse than mediocrity and exacerbating the
         | pointless consumerist cycle without any innovation on top of
         | perpetuated social stigma.
        
       | lolthishuman wrote:
       | This is terrible and makes me feel sad for humanity.
       | Stormtroopers, at least theirs an empire for every time period.
        
       | moftz wrote:
       | What's the plan for in a year or two when no one is wearing a
       | mask anymore? Seems like an overly complicated solution to a
       | simple problem.
        
         | neom wrote:
         | There are parts of the world, South Korea for example, where
         | people commonly wear masks year-round and have for ages, either
         | because of fine dust pollution or just generally if you're not
         | feeling great and go out, it's polite to others. Might see this
         | being adopted in places like that. In additional, I personally
         | am happy if we normalize the wearing of masks, I have awful
         | seasonal allergies and masking up has been amazing for me.
        
       | peanut_worm wrote:
       | This sounds like something that will get cloned and sold for 39
       | dollars at a gift store
        
       | JAlexoid wrote:
       | Thanks... I hate it.
        
       | istorical wrote:
       | seems comparable to LG Puricare ($289),
       | https://www.shopmask.com/respirator-lg-puricare-mask.html
       | 
       | and Philips Fresh Air Mask ($189),
       | https://www.shopmask.com/respirator-philips-mask.html
       | https://www.philips.com/a-w/about/dutch-design-week-2020/phi...
       | 
       | and Purely ($79) https://www.shopmask.com/respirator-purely.html
       | 
       | unfortunately despite being even slightly more expensive than LG
       | Puricare, it seems to have worse filters?
       | 
       | not sure why you would want to tie your music listening to your
       | air purification?
       | 
       | people who traditionally might like this type of consumer grade
       | active filter mask are those worried about the effects of
       | pollution in cities on their health, it's interesting to see this
       | company xupermask attempt to appeal instead to streetwear or
       | fashion and music crowds.
       | 
       | I predict a very small chance of actually breaking through and
       | making this type of mask more widely popular outside health-
       | focused or urban foot+cycle commuters and a large chance of
       | complete failure due to the product's price and lack of consumer
       | interest.
       | 
       | people immediately dismissing this are just ignorant to the real
       | interest in air filtration by those who are deeply concerned with
       | the health effects of breathing urban pollution.
        
         | gnabgib wrote:
         | That LG one is really ugly (maybe it looks better in life? I'm
         | dubious).. but the Woobi plus, the Woobi wins (gas mask-chic).
         | 
         | There are some interesting alternatives out there.. although
         | they all feel like they're using a razor blade/ink cartridge
         | model for pricing (perhaps made worse by the site no having all
         | of them or listing the price particularly prominently)
        
         | Gualdrapo wrote:
         | Personally I won't even consider to use such thing while
         | cycling. Looks rigid (and maybe with some weight penalty
         | compared to other lightweight non-tech alternatives?), in case
         | of a serious crash it can be troublesome. Plus the idea of
         | cycling while listening to music is a no-no.
        
       | ajcp wrote:
       | "concept" = "vaporware". Will.i.am himself is famous[1] for these
       | at this point.
       | 
       | 1. https://www.protocol.com/will-i-am-xupermask-honeywell
        
         | hctaw wrote:
         | There are a lot of celebrity investors like that. They usually
         | have zero day-to-day interaction with the business aside from a
         | launch blog/press release like this one.
        
           | ajcp wrote:
           | No doubt, no doubt. At what point does Will.i.am realize this
           | is doing him more harm than good here.
        
             | hctaw wrote:
             | How would it harm him? I'm sure he's being paid in equity
             | with liquidation preference. His biggest investment is his
             | name on something like this.
             | 
             | This happens all the time with low tier VCs (although a few
             | big ones have celebrities that come out of the woodwork
             | during raises) and companies that have trouble raising
             | money from angel investors more in the know. Go pick an
             | athlete or musician and they probably have some startup
             | with their name attached.
        
               | ajcp wrote:
               | He's diluting his names value by attaching it to failed
               | products. Eventually his name will be synonymous with
               | failed products, at that point his biggest revenue
               | generator is...vapor.
        
         | BoorishBears wrote:
         | Normally I'd agree but nothing about this seems out of the
         | realm of a customized Alibaba product or something
         | 
         | Just imagine every material will be 10x crappier than implies
         | and I think it could be real
         | 
         | Edit: Sure enough
         | https://m.alibaba.com/product/1600093606917/Face-Mask-eadpho...
        
           | ajcp wrote:
           | It's like Rule 34 but for merch on Alibaba.
        
       | ortusdux wrote:
       | I love the caveats on the spec page:
       | 
       | XUPERMASK is NOT a medical device
       | 
       | XUPERMASK is NOT a respirator
       | 
       | XUPERMASK is NOT N95
       | 
       | XUPERMASK is NOT a surgical mask and can't be used in clinical
       | setting
       | 
       | XUPERMASK is NOT a personal protective equipment (PPE) and
       | shouldn't be used to meet a professional healthcare facility
       | obligations
       | 
       | XUPERMASK is NOT FDA-approved and DOES NOT replace other CDC
       | recommended preventive measures including hand washing, social
       | distancing, or refraining from touching your face
       | 
       | XUPERMASK is NOT a Toy and not intended for children under the
       | age of 16
        
       | nailer wrote:
       | The long term business is the 'innovative replaceable monthly
       | filters' (1:22 in the video). $27.99 a month. After ten months
       | you'll pay more for the filters than for the mask/headphones
       | combo.
       | 
       | Anyone else tired of reading about Wil.i.am's low innovation
       | technology businesses? I don't know what it's like in the US but
       | Wired UK have covered him far more than any of the companies he's
       | involved in deserve.
        
         | lolthishuman wrote:
         | He's technopop bullshit for a while. Intel even hired him as an
         | exec for lead innovation or something ridiculous. Right around
         | the time they started going downhill. Go figure.
        
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       (page generated 2021-04-14 23:02 UTC)