[HN Gopher] The first 18 months of a startup
       ___________________________________________________________________
        
       The first 18 months of a startup
        
       Author : prakhargurunani
       Score  : 213 points
       Date   : 2021-04-14 15:27 UTC (7 hours ago)
        
 (HTM) web link (twitter.com)
 (TXT) w3m dump (twitter.com)
        
       | void_mint wrote:
       | The two themes I'm noticing from this list are "Lean heavily into
       | a founders/startup community" and "Ask tough questions often".
       | There are several bullets around coaching, bouncing ideas off of
       | other (external) founders, leaning into internal cofounders
       | strengths/passions, etc. I would generalize to say these things
       | are not specific at all to the first 18 months at a startup (or
       | startups in general). Leaders should be communicating with other
       | leaders, teammates should be relying heavily on other teammates,
       | all humans should seek counseling (via therapists, coaches and
       | friends). A significant part of this process is knowing when to
       | just smile and nod through unsolicited feedback/shitty advice.
       | This is also totally unrelated to startups.
       | 
       | To his second theme (ask tough questions often), it's just the
       | common trap tons of startup founders seem to fall into. "We don't
       | know if users will pay for this" should be one of the first
       | questions you answer, way way before "How will we scale" or "What
       | tech should we use". Managing worry is identical to asking tough
       | questions (why are we worried about this and how do we overcome
       | the worry). Mitigating risk is identical to asking tough
       | questions (what could cause us to fail that is in our control). A
       | part of being a leader is being unafraid to ask questions that
       | need answering, even if their answers may be painful or scary.
       | Most people aren't capable of looking hard at all of their
       | possible failure scenarios honestly, and even less are able to
       | objectively move forward with the findings of that examination.
       | It's a tough ego game to play.
        
       | gnabgib wrote:
       | A little bit more readable:
       | https://threadreaderapp.com/thread/1382351985584721926.html
        
         | radicalriddler wrote:
         | Hero!
        
       | polote wrote:
       | /21 dont listen to these advice because that only worked one time
       | for one person (myself)
       | 
       | I'm wondering if startup gurus know their advice won't help
       | anyone but still give them because that's what people want to
       | read. Or if they don't know this won't help anyone
        
         | loganfrederick wrote:
         | My optimistic view is that I think it's more that they are
         | providing a data point rather than a conclusion. If every
         | founder writes their experience, then maybe readers will have a
         | large enough sample to find some signal from the noise (luck of
         | individual founders).
        
           | blacktriangle wrote:
           | I think this is also why its so important for founders to
           | talk about their general background, professional
           | experiences, and product domain. Understanding the
           | constraints the advisor is working with helps the advisee
           | effectively process or ignore their advice.
        
       | fatiherikli wrote:
       | Sorry bud but looks like a you created a SPAM message generator
       | to me.
        
       | philshem wrote:
       | Wasn't this guy the CEO of the unnamed startup in Anna Wiener's
       | "Uncanny Valley"?
       | 
       | https://slate.com/culture/2020/01/uncanny-valley-brand-names...
        
         | JCM9 wrote:
         | That's what was said at the time. Regardless, the stories
         | coming out of Mixpanel under his leadership weren't great to
         | put it lightly.
        
       | vhs001 wrote:
       | Folks in this thread are assuming the author is trying to present
       | a failproof method for creating a successful startup. But i don't
       | think this is true. It seems more like simply words of advice.
       | With words of advice, you take what you can when it applies. But
       | words of advice are hardly comprehensive or sufficient.
        
       | kingsuper20 wrote:
       | Good Lord this makes me feel old.
       | 
       | mixpanel: "Powerful, self-serve product analytics to help you
       | convert, engage, and retain more users."
       | 
       | I'd love to read about founders that actually make something. In
       | days of yore, practically any startup actually made a physical
       | 'thing', unless they were busy writing some useful workstation
       | software. Basing an entire economy on internet advertising and
       | related issues strikes me as a risky bet.
       | 
       | To be fair, probably due to offshoring, about the only useful
       | startups I've personally run into for the last decade or so have
       | 100% been specialized medical hardware. The FDA can quickly
       | become the main focus of your life.
        
         | tlb wrote:
         | Any website can benefit from analytics, not just advertising-
         | supported ones. You still want to know what pages and links are
         | getting clicked on.
         | 
         | Here's a way to find startups that make something:
         | https://www.ycombinator.com/companies?industry=Consumer%20El...
        
       | andy_ppp wrote:
       | I liked the thread a lot, but as with all things startup I feel a
       | lot like this is trusting a very successful horse race gambler
       | with his perfect method to track the form.
       | 
       | I have a feeling with these things timing and luck is everything
       | no matter how well you follow what worked before. I bet some
       | startups do almost the opposite of this advice and still end up
       | doing well just because the idea and timing were so good.
        
         | potatoman22 wrote:
         | People who take the thread's advice to heart will be better
         | positioned to benefit from luck.
        
       | jgalt212 wrote:
       | Suhail seems to be spending a lot of time trying to establish
       | himself as a thought leader. How does that square or not square
       | with the goal of giving one's business the best chance of
       | success?
        
       | anonu wrote:
       | > Rolling out of bed in my pajamas and getting back to work with
       | things precisely as I left them was the most underestimated
       | superpower that brought me joy, focus, and speed--I had forgotten
       | how much goes into getting ready for work.
       | 
       | There will be so much resistance to going back to the office.
        
         | csomar wrote:
         | Linux TTYs is how I do it. If you press Ctrl+Alt+2, you can
         | open a new terminal and run a new graphical interface. If you
         | use a tiling Window Manager, you can have different "desktops"
         | for every project. By switching you TTY, you move to that work
         | environment where you have left your editor, tabs open,
         | database editor, servers, etc...
         | 
         | It gets you in the zone almost instantly.
        
         | jgalt212 wrote:
         | and the flip side of that coin means that there is no H in WFH
         | only, W.
        
         | paxys wrote:
         | While there is some benefit to a physical office space, I can't
         | imagine the 9-6, 5 days a week grind will ever be back for most
         | knowledge workers.
        
         | PragmaticPulp wrote:
         | It really depends on the person. The people who naturally focus
         | and can ignore distractions excel at WFH.
         | 
         | A second category of worker benefits from the rituals of
         | getting ready in the morning, context switching to office mode,
         | seeing their peers in person (however briefly), and sitting
         | down at a separate workstation that is dedicated to work and
         | nothing else.
         | 
         | In my experience managing mixed on-site and remote teams, most
         | people assume they're in the first category but many people
         | eventually discover they're actually in the second category.
         | 
         | WFH is great for some, but actually quite difficult for many
         | others.
        
           | jolmg wrote:
           | > The people who naturally focus and can ignore distractions
           | excel at WFH.
           | 
           | Depends on whether there are more distractions at work or at
           | home. Some live alone and so have no distractions at home,
           | but at work must try to ignore some really loud people in an
           | open-office and engage in constant impromptu meetings at
           | work.
        
         | ecf wrote:
         | I'm in the process of leaving a company who has sent half a
         | dozen surveys to employees about how they think return to
         | office should work, but not a single survey about what
         | employees would like to see from a long-term WFH strategy.
         | 
         | It seems some hope to bait and switch their employees back into
         | office and then say WFH isn't allowed anymore.
        
       | codezero wrote:
       | As an early employee of several small startups that have grown to
       | decent sizes, I'll never take the advice of a successful founder
       | (I'll use it when it works).
       | 
       | After hiring hundreds of people the most knowledgeable people
       | were the ones who worked on successful teams at failing
       | companies, and very few founders go through that experience in
       | the same way as non-founders do.
       | 
       | Founder advice is for founders.
        
         | PragmaticPulp wrote:
         | There are good pieces of advice in founders' self-reported
         | experience, but it needs to be taken as a distorted data point
         | rather than absolute truth.
         | 
         | Founders tend to rewrite history in ways that benefit
         | themselves presently. It's human nature, but it's finely honed
         | in founders who are pitching their personal brand on social
         | media. Even the humble, self-deprecating anecdotes are usually
         | carefully filtered in ways that make them look good in the
         | present, or as something they can wear as a badge of honor for
         | overcoming.
         | 
         | I worked for a small startup that nearly died because one of
         | the founders made some really bad decisions. That same founder
         | now writes a lot of Medium thinkpieces about how to be
         | successful, including advice to do some of the things that were
         | clearly not at all beneficial to our startup.
         | 
         | Take everything with a grain of salt.
        
         | jchonphoenix wrote:
         | I'll second this one as a founder and early employee at a
         | couple of the recent IPOs. The definition of "successful" here
         | must be that the product and revenue succeeded, not that the
         | team did well within the company. Otherwise, you're just
         | filtering for politicians.
         | 
         | The reason this works is that you're identifying the
         | individuals who are able to make success happen while having
         | the deck stacked against them. People who have this skill and
         | are in a successful company tend to have better experiences and
         | can be more valuable. But it's also harder for you to identify.
        
         | m3kw9 wrote:
         | The advise on how to take advise. In that case I would need to
         | see advise takers that has failed a few times taking advise
         | from successful founders giving advise before taking your
         | advise.
        
           | codezero wrote:
           | I appreciate how meta this comment is. I've given a lot of
           | bad advise before, and I plan to give a lot more in the
           | future!
        
         | raverbashing wrote:
         | Really, I think some twitter accounts are more vapid feel-good
         | nuggets than actual advice (including this one)
         | 
         | I've checked the thread and while there's some materiality to
         | it, it's not anything I haven't heard elsewhere. I'm also wary
         | of founders that might have "gotten lucky" (a weak project in
         | SV is much easier to get financed than a more solid project
         | elsewhere), I'm skeptical of that founder's current project
         | (looks too niche to be sustainable)
        
           | freebuju wrote:
           | > looks too niche to be sustainable
           | 
           | To be fair, he did say that his first target was 10
           | customers. I assume all 10 of them happy as he mentioned.
        
           | codezero wrote:
           | I follow Suhail, and he was the founder of a competitor of
           | mine, the stuff he's working on now is really interesting and
           | a lot of the technical challenges the team are working on are
           | fun and interesting.
           | 
           | He's not someone I consider to be full of bullshit, but his
           | thoughts on startups are as valuable as anyone else's with a
           | few extra grains of salt that are worth considering.
        
         | mdorazio wrote:
         | Similar thought from me. My personal feeling is that the best
         | founder advice comes from people who failed at least once
         | (preferably more than once) before succeeding. And the best
         | employee advice comes from people who've worked at a
         | combination of "good" and "bad" companies. It's hard to have
         | enough perspective to formulate good advice when your sample
         | size is 1 (which could have been mostly luck).
        
         | [deleted]
        
       | DoreenMichele wrote:
       | There's some great nuggets about business:
       | 
       |  _4 / Think of a way to make your users have some skin in the
       | game enough to yell at you to make your product better. Charge or
       | trade for it early on. Waiting for your product to be "good
       | enough" reduces the amount you'll learn each day. The first set
       | of users paid me $20 on Venmo!_
       | 
       | This will vary by type of market you are pursuing. Some things
       | are harder to charge for and take longer to get a first sale,
       | but, yes, you need to be charging. Otherwise, you are "playing
       | house" (a thing they say at YC) or you merely "have the trappings
       | of a business, not an actual business" (that's my typical
       | phrasing for the phenomenon).
       | 
       | In a nutshell: The difference between a business and a hobby is
       | _paying customers_.
       | 
       |  _8 / Be married to the problem, not the technology._
       | 
       | There are some great videos from YC that also make this point and
       | I think it needs to be said more often.
       | 
       | There are also some great nuggets about self-management that can
       | be useful to anyone doing anything hard in life or living through
       | a crisis. Some of these resonate with me as a former military
       | wife who raised two special-needs kids mostly alone as the
       | husband was often gone.
       | 
       |  _13 / If you're worried about something that will cause your
       | inevitable demise, use my patented Threshold of Worry (tm):
       | 
       | 1. Set a quantitative value for the worrisome issue. 2. If it's
       | above the value, worry! 3. If it's below the value, focus on the
       | next risk & ignore_
       | 
       | I have a longstanding policy of "bread and circus." If you can
       | work on the problem, work on the problem. If you can't work on
       | the problem, feed everyone and keep them entertained so they
       | aren't freaking out, panicking, fighting, etc.
       | 
       |  _17 / When building a startup:
       | 
       | If you have fear, de-risk by talking to users. If you have
       | uncertainty, build a prototype to rapidly rebuild your
       | conviction. If you have sudden doubt, sleep. Try again tomorrow._
       | 
       | When my kids were little and I was chronically short of sleep, I
       | learned that eating something, drinking something and/or taking a
       | short nap could be the difference between feeling like everything
       | is overwhelmingly impossible and feeling like "The sun will come
       | out tomorrow."
       | 
       |  _19 / I was ruthless about ensuring I had as much deep work time
       | as possible. Live somewhere boring. Eliminate meetings. Don't
       | meet investors if you're not raising. Build a rhythm each day
       | that enables the largest chunk of hours to get great work done.
       | Users will notice your pace._
       | 
       | This is gold. Stop whining about how you have a phone addiction
       | and you can't turn your phone off because all your friends and
       | relatives will be mad if you don't answer it and so on. Stop
       | claiming that all the shiny tech we live with is controlling your
       | life and you are a victim of circumstance. Start taking control
       | over your time and doing what you need to do to carve out time to
       | think, to work without distraction, etc.
       | 
       | We live in an incredible era with amazing things. But you do need
       | to pick and choose and not feel obligated to be plugged into
       | everything all the time. You do have a choice in the matter.
        
       | sparsely wrote:
       | No opinion on the thread, but his current startup involves
       | streaming a chrome instance from the cloud, which feels very
       | "Internet in 2021"
        
         | hardwaregeek wrote:
         | Yeah...I'm skeptical to be honest. If you're running Chrome on
         | a server, you have to fetch the website to the server, then
         | send back to the client. Now I suppose the server could be in
         | some datacenter with really fast internet and include some
         | aggressive caching, but that's still two trips instead of one.
         | 
         | I suppose if you're running major web apps in the browser, this
         | could be a good idea. With the rise of WebAssembly, you could
         | end up with something like a video editor or photoshop in the
         | browser. And yeah, if big apps in the browser becomes a thing,
         | people will want to run the big app on slower computers. But
         | it'd have to be one beefy server to make the latency of
         | streaming worth the performance speed up. Maybe if you keep
         | common sites hot in the browser JIT and share it across users
         | it'll be really fast but holy security issues Batman.
         | 
         | I'm not super pessimistic about the idea. If there's one thing
         | I'd bet on it's internet speeds increasing while compute speeds
         | plateauing. But I'm not sure I'd bet my own money or 5-10 years
         | of my life on the idea.
        
           | liuliu wrote:
           | It surely will pivot. Low-latency high-fidelity streaming
           | doesn't come handy, and a lot of hard engineering work. But
           | if worked, a lot of applications. Like you said, 100Gbps NIC
           | between your data and video editor is much better than 1T
           | fast local storage editing rig with 10Gbps NIC to the
           | archive. Citrix worked really well in industries that need
           | tighter control over your digital environment. Oculus Link
           | just started to support WiFi, and would be cool if it can go
           | over WAN.
           | 
           | There are some competitions, such as Parsec or Stadia, but if
           | you can have an higher-frequency use case to iterate on, why
           | not go with that?
        
         | nprz wrote:
         | Why would people want this? With the recent concerns of
         | censorship and getting locked out of platforms this just feels
         | like handing even more power to some central authority that can
         | suddenly decide who can and cannot browse the web.
        
         | hawthornio wrote:
         | "It's like Stadia but for Chrome"
        
           | ggregoire wrote:
           | Showerthoughts: why not stream the entire OS at this point,
           | with a dedicated storage? Like an EC2 with a desktop
           | environment that you can access in a VNC-like way but with
           | the resolution, FPS and input responsiveness similar to what
           | Stadia/Mighty offers.
           | 
           | Which will allow you to play Cyberpunk (Stadia) + browsing
           | the web (Mighty) + do whatever else you want, like using
           | After Effects (?).
        
             | igorlev wrote:
             | At least a few banks have been running like this since 5+
             | years ago, and at least one collaborated with AWS which led
             | to this: https://aws.amazon.com/blogs/aws/amazon-
             | workspaces-desktop-c....
        
             | edoceo wrote:
             | Apache Guacamole is like webbased vnc client so any VNC
             | server would do
        
             | 908B64B197 wrote:
             | Since you'll need an OS (a minimal one but still) on the
             | client side, you can reduce the bandwidth required by
             | sending paint commands to draw the UI locally (on the
             | client) and just send the resources on the wire as well as
             | updates. [0]
             | 
             | [0] https://en.wikipedia.org/wiki/X_Window_System
        
             | airstrike wrote:
             | This is literally what https://shadow.tech does
             | 
             | I used it for about a year and it's fantastic _if_ you have
             | really fast (preferably wired) internet
        
               | ggregoire wrote:
               | That's exactly what I was thinking about. :)
        
               | Cilvic wrote:
               | That's sounds awesome and I'd be ready to pay alot for
               | that.
               | 
               | Can you use it as desktop replacement installing all
               | applications etc.?
               | 
               | Or is there an hour limit? The pricing of 14 EUR / month
               | can't really provide an unlimited usage of 4
               | core/12GB/256GB SSD/GTX 1080?
               | 
               | Also when i try to pre-order for Germany the ETA is Mach
               | 29, 2022 ...
        
               | owyn wrote:
               | I've been using Shadow for a year and that's exactly what
               | it does. It's a standard windows box and you can install
               | whatever you want on it, and there's no usage limits. I
               | use it to play windows games on my mac without fussing
               | with dual booting. I played through the Witcher 3
               | entirely on that machine. :)
               | 
               | Non action games are playable over Wifi, but on a wired
               | connection it's much better. It does have its own client
               | and disconnects if you are idle so I don't think you
               | could run it as a server, but I never tried.
               | 
               | The only odd issue I ran into is that it supports a
               | virtual USB device for pass-through which is cool, but
               | you can't use a fancy multi-button mouse as that USB
               | device because the mouse is "special" and it's always a 2
               | button virtual mouse but the xbox controller worked just
               | fine.
               | 
               | They do have a fairly slow rollout of new hardware
               | updates and new country support at this point, and seemed
               | to be in danger of going out of business for a while, but
               | so far it's still there. You can always hook up something
               | like Dropbox to back up work in progress.
        
             | jabroni_salad wrote:
             | I'm working with a number of clients that are doing this.
             | Either an outsourced vmware horizon deployment or Windows
             | Virtual Desktop. Local hardware is only thin clients. No
             | servers in-house, no desktops, no laptops. It isn't as good
             | as local hardware, but it's good enough for most business
             | applications and even video conferencing.
        
             | wizzwizz4 wrote:
             | https://en.wikipedia.org/wiki/Computer_terminal#Dumb_termin
             | a...
        
             | Espressosaurus wrote:
             | Congratulations, you just re-invented the terminal.
        
               | ggregoire wrote:
               | I can't play Cyberpunk in 4k 60+ FPS in my terminal.
        
               | rzzzt wrote:
               | Not with that attitude!
        
               | randomsearch wrote:
               | Any comment like this is just a set up for "show HN" in a
               | fortnight
        
               | hawthornio wrote:
               | fortnite in the terminal you say...
        
             | paxys wrote:
             | Anyone remember Thin Clients?
        
               | ska wrote:
               | Which iteration?
        
               | tonyarkles wrote:
               | First thing I thought of was Sun Rays and the magic of
               | taking your smartcard around with you and wherever you
               | say down your desktop would follow you around. Magic!
        
           | KptMarchewa wrote:
           | Isn't Stadia in chrome? As, it's some kind of extension?
        
       | josh_carterPDX wrote:
       | There are some useful nuggets here, but every company and founder
       | are different. Having run three different accelerator programs I
       | have learned to STOP assuming what makes a good or bad idea. Some
       | of the companies I thought were certain for failure have raised
       | multiple rounds, found product market fit, and are growing just
       | fine. The first 18 months of a startup should include one thing,
       | "GET SOMEONE TO PAY FOR YOUR PRODUCT/SERVICE!" Everything else is
       | just iteration.
        
         | randomsearch wrote:
         | It's obvious that a promising startup can fail, eg great idea
         | but bad execution.
         | 
         | It's really not obvious that an unpromising startup could
         | succeed, though.
         | 
         | What were the main factors in those unpromising startups doing
         | well?
        
           | majormajor wrote:
           | Promising/unpromising is a judgement call here. If you
           | thought something was a great idea but you were wrong,
           | there's a potential failure mode for a promising startup. And
           | the reverse would give you a successful one that you found
           | unpromising.
           | 
           | That's what the poster you're replying to is saying - it's
           | hard to be consistently correct on if an idea is good or bad.
        
           | ska wrote:
           | Good execution on a weak idea can rapidly be redirected to a
           | better idea. If you can't execute, the ideas don't really
           | matter.
           | 
           | I guess it depends a bit on what you mean by "unpromising".
           | One person might see the product idea and think "those guys
           | are gone is 6 mo", while another might see the team coming
           | together well and think "that team is going to do something
           | interesting"
           | 
           | Also, in my experience most people are bad at evaluating
           | these things early on.
        
           | josh_carterPDX wrote:
           | It's a good question. From what I've seen a lot of it has to
           | do with their network and the founder's ability to sell the
           | narrative that what they're building is something no one else
           | can build and/or execute. In those early days of a startup
           | investors look at the team more closely than the product. If
           | you're able to show that you're focused on revenue from day
           | one it tends to shift the leverage. Very few investors are
           | funding ideas anymore.
        
           | dcolkitt wrote:
           | The world is full of inferior products and standards that
           | ended up winning because of early mover advantages. There's
           | even a name for it:
           | 
           | https://en.wikipedia.org/wiki/Worse_is_better
        
             | jonas21 wrote:
             | I think "worse is better" is more about keeping things
             | simple and composable than necessarily being the first
             | mover.
        
             | jolmg wrote:
             | Depends on what you mean by inferior. If you mean inferior
             | as in quality, then your link doesn't support you:
             | 
             | > It refers to the argument that software quality does not
             | necessarily increase with functionality: that there is a
             | point where less functionality ("worse") is a preferable
             | option ("better") in terms of practicality and usability.
             | 
             | It's a rephrasing of KISS. This isn't about getting
             | something quicker out the door.
        
       | simonw wrote:
       | One of the most important lessons I learned as a founder is that
       | everyone will give you advice, and the advice will often conflict
       | with other advice, and that's OK.
       | 
       | The trick is to look at the source of the advice and think about
       | why that advice worked for them. What aspects of their situation
       | are similar to yours?
       | 
       | So all advice is good, provided you use it all as inputs to your
       | decision making and consider the context when you decide which
       | advice to lean into.
        
         | jagath wrote:
         | Well said! People often ask me for my founder perspective, and
         | I always say the following at the end of such meetings - This
         | is just my point of view biased by my personal experiences. You
         | should talk to more people and hear their points of view. And
         | in the end you should make your own decision.
        
         | alexchamberlain wrote:
         | A few years ago before planning our wedding, my mother said to
         | me _You have to listen to advice, but you don't have to take
         | it._ I don't have the best reputation for always listening -
         | her point was that it's polite to listen and then it's up to
         | you to judge whether the advice is right for you and the
         | situation at hand.
        
         | ozim wrote:
         | My approach in life is that all advice is bad.
         | 
         | Exactly because of the same reason you write about.
         | 
         | Someone giving advice usually does not have all needed context
         | of your situation. At the same time they are not going to give
         | you all the context they were in while taking similar decision.
         | 
         | Even if you would deal with the same people as that person,
         | those people might just not like you and they liked him/her.
         | Where someone giving advice will think they are just like that
         | for everyone.
         | 
         | Even advice about "great restaurant" is probably bad, because
         | well they were there a while ago, maybe chef will have a bad
         | day or you will get a rude waiter because you will sit in a
         | different spot, maybe they were there with great friends and
         | you want to go with a girlfriend. It might turn out that
         | restaurant was not that great when you arrived.
        
           | tomerico wrote:
           | Do you also ignore online reviews on movies, restaurant,
           | products, etc.?
        
         | cutenewt wrote:
         | I always remind myself that advice givers often have a
         | projection bias.
         | 
         | Reading between the lines, it seems like this founder is
         | telling others advice he's trying to tell himself.
        
         | danenania wrote:
         | Definitely! It's also important to realize that many people are
         | way too quick to give advice with limited information. Watch
         | out for anyone who gives you advice quickly without taking the
         | time to understand your situation. Giving good advice to a
         | founder who is past the early stages and no longer a neophyte
         | takes a fair amount of questioning and digging in. It's rare to
         | find easy answers without tradeoffs. Even if someone is really
         | smart or has been successful in the past, low-effort advice
         | that they give you off the top of their head will often cause
         | more harm than good if you follow it blindly.
        
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