[HN Gopher] Wix and Their Dirty Tricks
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       Wix and Their Dirty Tricks
        
       Author : luismanj
       Score  : 182 points
       Date   : 2021-04-07 17:59 UTC (5 hours ago)
        
 (HTM) web link (ma.tt)
 (TXT) w3m dump (ma.tt)
        
       | geewee wrote:
       | Hm, we've had our startup page hosted with Wix for a few years. I
       | had no idea they were doing all of this shady stuff. What are
       | some good alternatives if I'm looking to migrate? Is squarespace
       | less shady?
        
         | browningstreet wrote:
         | I'd also recommend Strikingly.
        
         | mike_d wrote:
         | Wordpress.com?
        
         | muglug wrote:
         | Yeah, they're good AFAIK. I've seen a few former clients move
         | their websites to Squarespace and be happy with it.
        
         | wyxuan wrote:
         | At the end of the blog post, Matt gives his recommendation to
         | them and Shopify, so I guess so.
        
         | goatherders wrote:
         | Relax, it's marketing. It isn't "Shady" to take aim at
         | competitors (or other solutions) when trying to get attention.
        
           | zippergz wrote:
           | "Relax" is right up there with "no offense, but" as a way to
           | start a message to someone.
        
             | goatherders wrote:
             | I didn't use "but" and I don't care if it's offensive. The
             | WP community clutches its pearls anytime the slightest
             | offense takes place. The CEO of a multibillion dollar
             | enterprise just took the time to write a post about a
             | failed marketing campaign of a competitor instead of
             | letting that failure stand on its own.
             | 
             | He should relax. The person I was replying to should relax.
             | Those offended in the WP community should relax.
        
               | notananthem wrote:
               | Yeah Matt writing this and trying to sound like "a little
               | guy" is hilarious
        
           | yawn wrote:
           | Did you read the post? The "dirty tricks" also involved
           | "stealing WordPress code and lying about it" and not allowing
           | you to export your content.
        
             | goatherders wrote:
             | Not allowing content exports isn't shady. Happens on a lot
             | of platforms and systems.
             | 
             | Stealing code- there are remedies for that, which Auto and
             | the foundation are free to pursue.
        
               | austinkhale wrote:
               | Agree to disagree.
        
               | goatherders wrote:
               | Fair enough. You might be surprised (or not) how much
               | software has stolen bits and how much data isn't
               | exportable in any useful format.
               | 
               | But glad to see all my comments on this topic keep
               | getting down voted.
        
         | dzhiurgis wrote:
         | Webflow
        
         | 99_00 wrote:
         | What do you consider shady about it?
        
       | thaumiel wrote:
       | Wix sites is pretty common for me to see through my work. Though
       | not in a positive light. Most wix links/sites I see are phishing
       | links, so we have been thinking about blacklisting the whole wix
       | domain to stop having that issue.
        
       | jason_slack wrote:
       | I feel like these types of public feuds only result in a pissing
       | match where the consumer ultimately loses not the companies
       | involved.
        
         | vladmk wrote:
         | Aka the open source customer winning, nobody likes Wix let's be
         | honest. As an SEO they simply don't do well on getting traffic
         | and should stick to high schoolers and college students who
         | don't want to learn how to build a legitimate business.
         | 
         | Wix = Yuck
        
       | luismanj wrote:
       | This is just weird: https://wptavern.com/wix-takes-a-jab-at-
       | wordpress-with-bewil...
        
         | swyx wrote:
         | i was one of those devs quoted in the article. it felt weird. i
         | still SUPER appreciate the headphones tho and feel bad that
         | whoever ran this campaign now has egg on their face in part due
         | to me. considered deleting my post but now its kind of an
         | object lesson in marketing for better or worse.
        
           | haar wrote:
           | Just as a off-hand personal comment -
           | 
           | If those are the Bose NC700, mine decided after a year to
           | stop charging, and instead smell like melting plastic with
           | smoke coming out of them.
           | 
           | That in itself wouldn't be an _absolute_ terrible thing,
           | except their customer support was _abysmal_.
           | 
           | First of all they suggested I hard-reset the headphones, much
           | to my surprise. When I emphasised that I wouldn't be plugging
           | them in again and repeated the point about smelling melting
           | plastic and smoke coming out, they then asked for pictures
           | before initiating a replacement order process they'd
           | suggested.
           | 
           | I explained that there isn't any visual indicators on the
           | headphones such as melting plastic as I'd noticed it
           | immediately, but they insisted I send them photographs
           | anyway.
           | 
           | On sending them photos as asked (and clarified) they've since
           | gone radio silent for 3 weeks, and ignored any more attempts
           | to get in touch with them.
           | 
           | So yeah... I won't be touching Bose products at all in
           | future.
        
       | yarcob wrote:
       | I still can't get over the fact that "wix" is also a german slang
       | term for masturbation.
       | 
       | The first time I heard it in a german TV ad I couldn't believe
       | it. The voice actor did their best to pronounce the name as
       | American as possible, but it still just sounded like the setup
       | for a joke to me...
        
       | notananthem wrote:
       | This is an awful campaign but this article is also hilariously
       | tone deaf. Automattic is/was what, a $3BN company and this is the
       | personal blog of its primary owner trying to say they're NOT in
       | it for money?
        
         | MangoCoffee wrote:
         | what does that gotta do with what Matt said? wordpress is a
         | open source software, if you don't like it go with something
         | else. do Wix have to put out such negative attack-campaign?
        
         | dawnerd wrote:
         | The WordPress foundation is a 501(c)3 non-profit organization.
        
       | Jackpillar wrote:
       | Wordpress is a clunky nightmare but Wix is garbage as well.
       | Support a YC funded startup and join the Webflow master race.
        
         | tomComb wrote:
         | I'm not going to support something just because it is YC funded
         | and I have no interest at all in joining any master race. I
         | gotta hope you are trolling.
        
       | aspyct wrote:
       | Oh wow, wix has always been bad, that's common knowledge. But
       | that's a new low.
        
       | MangoCoffee wrote:
       | why do people have to bring up Automattic in this thread? i don't
       | use wordpress but i appreciated it for being an open source
       | software. if you don't like wordpress, there are a lot of
       | open/close source CMS out there.
       | 
       | Wix's negative attack campaign which confused people and really
       | speak about it self should be the focus here?
       | 
       | why you even attack an open source software? source code is there
       | for you to review and play with. if you don't like it or it
       | doesn't work for you then move on.
       | 
       | i just don't understand the point of attacking an open source
       | software. it feel like Microsoft attacking linux back then.
        
       | goatherders wrote:
       | I'm a WordPress guy but don't really understand Matt's post here.
       | He doesn't like how Wix is trying to gain market share. Ok, fine.
       | And? So what. Lots of companies market themselves in ways that
       | some people don't like.
       | 
       | Wix is a good solution for some people. WP is a good solution for
       | some people. Weebly and Shopigy and Web.com and AEM and Google
       | Pages and and and an can be good for different people.
       | 
       | If Matt (and the WP community) don't like how Wix markets itself
       | then don't use the service. I do know, however, that the WP
       | community is talking about Wix a lot in the last couple days,
       | more than they ever have before.
       | 
       | (Also, enjoy the headphones b/c I promise Matt isn't sending you
       | any)
        
         | sidlls wrote:
         | Wix isn't a good solution for anyone. I had experience with Wix
         | websites before I knew what Wix was. Think local mom-n-pops or
         | small-time one-person businesses who want a webpage. It didn't
         | take more than one or two visits to such sites for me to auto-
         | close any site that comes up as a Wix-created site. It's slow,
         | ugly, and just an all around terrible experience.
         | 
         | It all made sense once I discovered that Wix is a "no code"
         | "solution" to basic web page development and not (just) a shop
         | of poorly paid third-worlders half-assing it for crumbs. The
         | quality of output is similar, for similar reasons (you get what
         | you pay for).
        
       | spaetzleesser wrote:
       | Taking about this would be a very awkward conversation for
       | Germans... There is also Wix Toolkit for Windows Installer I had
       | to discuss some years ago.
        
       | filmgirlcw wrote:
       | This just seems like a bizarre and weird ad concept. And I
       | totally don't understand the point of sending WordPress
       | influencers headphones -- seems like a weird ROI to try to get
       | them to post links to ads, when they could've just bought
       | targeted advertising on Twitter, FB, Google. I don't get it.
       | 
       | And the ad itself didn't really make sense to me either.
       | 
       | There are plenty of ways to make an ad that makes fun of
       | WordPress -- I recently had to help a friend who hasn't used it
       | in a few years adjust to Gutenberg (which is a constantly moving
       | target) and it was not fun. The way full-site editing works right
       | now is a mess compared to the other hosted solutions
       | (Squarespace, Webflow, etc.) and the need to try to find plugins
       | that do what you want them to do, but aren't constantly spamming
       | you you for upsells in the settings is another issue. Not to
       | mention the ways you can ding WordPress over perceived bloat
       | (even though that is arguably a host thing more than anything
       | else).
       | 
       | But this ad did none of that. Moreover, I'm not super sure who
       | then think their audience is. Is this supposed to be for web
       | developers who build on WordPress (which is who they targeted
       | with the headphones), or regular users who want an easy way to
       | build a website?
       | 
       | Because those are two different audiences.
       | 
       | The first audience wouldn't use Wix anyway -- there's a strong
       | Shopify customization market and you could definitely build a
       | business customizing Squarespace for people, but I can't think of
       | any web developer or consultancy that would want to use Wix as
       | the platform for clients.
       | 
       | I would never in a million years recommend Wix to a client (if I
       | were still consulting) or even to a family member. The stuff
       | isn't that good and as Matt said in his post, you can't get your
       | stuff out of it. It's trapped in Wix forever.
       | 
       | But if the intended audience is normies who want an easy way to
       | build a website, well, those people aren't following WordPress
       | influencers, reading Hacker News, or knowledgeable about who Matt
       | Mullenwegg is. So again, who is this even for?
       | 
       | Big fail for me.
        
       | edoceo wrote:
       | As if Automattic doesn't disrespect their own clients (in similar
       | or other ways). Matt should get off his high-horse.
        
         | mkr-hn wrote:
         | Can you expand on that with an example?
        
           | goatherders wrote:
           | Sure, accessibility continues to be an issue.
           | 
           | The head of WP marketing - who has contributed a ton over the
           | years - learned she was out of a job when she saw the
           | announcement of a new marketing lead on social media.
           | 
           | WordPress is great, but it isn't perfect. And for the CEO of
           | the largest for-profit part of WP to liken a competitor to a
           | roach motel or an abusive relationship is irresponsible and
           | denigrates the mission.
        
             | jessaustin wrote:
             | I love the phrase "roach motel" when it comes to a service
             | provider who won't bend over backwards to give me back my
             | content as soon and as often as I want it. Does that _not_
             | describe Wix?
        
           | edoceo wrote:
           | The issue that makes me most upset with Automattic is their
           | trademark squatting policy. The rest is buried in notes from
           | years ago. Heck, I've ignored this company since like 2015.
           | 
           | WP is great, this vendor not so much.
        
       | yosamino wrote:
       | That is timely. I am currently making a manual copy of a wix
       | website I inherited.
       | 
       | It's one of the worst and sleazy pieces of software I have ever
       | encountered.
        
       | drummer wrote:
       | I love WordPress. But Wix missed a good opportunity here to make
       | fun of Gutenberg in their campaign. The Gutenberg plugin review
       | section would write the ads all by themselves. They probably
       | would have converted some WordPress users.
        
       | Hoasi wrote:
       | Even though I somewhat agree with Matt's points, I found the ad
       | both tasteless _and_ funny.
        
       | puppable wrote:
       | As it happens, the last time I checked Britannica's article on
       | Wikipedia, it was a pretty entertaining read. It was actually
       | pretty hilarious counting how much of the article each section
       | took up -- I think I counted about 2/3 of it being dedicated
       | solely to bashing Wikipedia. It might have changed since then,
       | I'm not sure.
        
       | muglug wrote:
       | I want to be a fly on the wall at one of the pitch meetings where
       | Wix execs thought "this will definitely work in our favour".
        
         | adventured wrote:
         | You can bet they really don't care about that, they don't view
         | the market that way. Wix is the Oracle of ... whatever you call
         | the gnarly pile of garbage that their dev product is supposed
         | to represent. They're pursuing technologically ignorant small
         | businesses / organizations and intentionally seeking to trap
         | them as much as possible (and you can bet they'll financially
         | drain their captives in ever-worsening ways as time goes on).
        
           | datavirtue wrote:
           | They way you describe them makes it sound like a real
           | synergistic aquisitions for Intuit.
        
         | preommr wrote:
         | I mean, it probably will.
         | 
         | Wix doesn't target developers or anyone tech-savvy, they target
         | average people that see an ad, and then buy into it.
        
           | rijoja wrote:
           | If someone had asked me yesterday if I could build them a
           | webpage or if they should use Wix I would have say I'm sure
           | Wix is fine. Today I would strongly advise against it.
           | 
           | The argument of not being locked in the basement is really
           | important for small businesses which is why Wordpress got so
           | huge in the first place.
           | 
           | Having the ability to hire one dev and if that doesn't work
           | out being able to go to another is a major selling point for
           | a small business.
           | 
           | Good luck porting your wix site if they turn evil and yeah
           | that already seems to have happened.
        
             | gsuuon wrote:
             | I had almost exactly that conversation recently. Now I wish
             | I'd done my homework more, since that conversation led to a
             | 1 year subscription. They've also already ran into the
             | limits of the editor as a casual user on the premium plan.
             | My first thought after finding out about the lock-in was to
             | advise them to get a refund, but that trustpilot page Matt
             | linked makes me believe it would just be a waste of time.
        
       | thrower123 wrote:
       | Whenever I see Wix, I think of the installer toolkit ->
       | https://en.wikipedia.org/wiki/WiX
       | 
       | I never cottoned to the fact that that is an entirely different
       | outfit from the website people ->
       | https://en.wikipedia.org/wiki/Wix.com
        
       | josefresco wrote:
       | Wix clearly doesn't understand their audience. I run a WordPress
       | shop and am exposed to clients & potential leads who have Wix
       | websites.
       | 
       | They're mostly artists, very new business owners, & volunteers
       | (tasked with building a website for their organization) and all
       | are very, very un-tech savvy. Converting power users isn't even
       | remotely possible for a walled-garden platform built for the
       | technically unsophisticated.
        
         | datavirtue wrote:
         | It's the Quickbooks of websites. Intuit probably owns them.
        
       | avipars wrote:
       | They stole wordpress code, so much for being a trusty israeli
       | company
        
         | muglug wrote:
         | "Stole" is doing a lot of work here. They copied strictly-
         | licensed open-source code, violating the terms of the license
         | in the process.
        
           | adgjlsfhk1 wrote:
           | Which according to current copyright law is theft.
        
             | rsstack wrote:
             | According to current copyright law it is not theft. It is
             | "infringement", a separate legal term. It is also generally
             | not a criminal offense but a civil offense, unlike theft.
        
               | lostcolony wrote:
               | You wouldn't download a car, would you?
               | 
               | I kid; point is, while all the technicalities being
               | thrown around are lovely, the fact you -can't- literally
               | steal code probably does mean that those using the term
               | 'steal' do in fact mean IP infringement.
        
               | muglug wrote:
               | I think there are times where "steal" is appropriate --
               | where the code is in some sort of silo, and someone
               | exfiltrates it. Anthony Levandowski was charged with
               | theft of trade secrets for making a copy of Waymo's code.
        
           | jessaustin wrote:
           | The next time I get a DMCA takedown notice, I'm going to try
           | some of this quibbling about the word "stole". I'll let you
           | folks know how it turns out...
        
       | m463 wrote:
       | Side observation - that is a very cool domain name.
        
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