[HN Gopher] Ask HN: Competitor rebrands to similar name - what t...
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       Ask HN: Competitor rebrands to similar name - what to do?
        
       Throwaway account.  We're running a startup for over a year now
       that has got some traction. We just found out a well-funded
       competitor rebranded to a name that is extremely similar to ours
       (but shorter).  Like xxxxx.com and xxxxxy.com  They're a direct
       competitor - what's our best course of action?  Approach them,
       ignore and keep on truckin, see if they want to acquire?  Is it bad
       or actually beneficial for us?
        
       Author : tth8229
       Score  : 8 points
       Date   : 2021-04-03 20:17 UTC (2 hours ago)
        
       | greenyoda wrote:
       | Have you registered your company name as a trademark? If so, you
       | may be able to sue for trademark infringement (consult a lawyer).
        
       | bko wrote:
       | I think it's a distraction. You're building a product. Do you
       | really want to waste time and mental effort on this? I think it's
       | a low energy move on the competitors part and will hurt them in
       | the end.
        
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       (page generated 2021-04-03 23:02 UTC)