[HN Gopher] The algorithms that make Instacart roll
       ___________________________________________________________________
        
       The algorithms that make Instacart roll
        
       Author : mbroncano
       Score  : 87 points
       Date   : 2021-03-25 21:17 UTC (1 days ago)
        
 (HTM) web link (spectrum.ieee.org)
 (TXT) w3m dump (spectrum.ieee.org)
        
       | gigatexal wrote:
       | Interesting that item availability (qty on hand?) is powered by a
       | ML model and not a field in the DB.
        
         | petercooper wrote:
         | Though quite an interesting solution and an appropriate one for
         | ML, I think, given the sporadic and temporally limited nature
         | of the availability data they receive from the stores. After
         | all, that a store has 100 cans of soda right now doesn't mean
         | they'll have any when my order is being picked in 2 days time.
        
       | 29athrowaway wrote:
       | I stopped using Instacart when they were unable to deliver an
       | order in the time windows I selected and then unilaterally
       | changed the time to a time when I was not going to be at home. I
       | complained and they insisted and eventually the food was left
       | outside for hours until it went bad.
       | 
       | A shortsighted decision on their part. Because right after they
       | took that stupid decision I stopped using their services forever
       | and have told everyone I know to do the same.
       | 
       | Plus, sometimes you want to buy one thing and add extra stuff to
       | your cart in order to meet the minimum order value, and they do
       | not have the one thing you were interested in on stock and you
       | end up wasting your time.
       | 
       | Amazon is much better at estimating stock and much more reliable.
       | Amazon customer support is better and prioritizes long term
       | relationships with customers over short term revenue.
        
         | drewg123 wrote:
         | I've had similar issues. I made an instacart order on Sat.
         | night that I selected a 9a->11a Sunday AM window for. I was
         | unexpectedly kept up until 5am due to a personal emergency, and
         | I was unable to adjust the window later, so I was woken up by
         | the delivery at 9a sharp. (and actually by the incessant
         | notifications at 8a sharp).
         | 
         | I've also often wished for a "cancel the entire order if you
         | don't have this item" button. Especially when shopping for a
         | specific recipe where if one ingredient is missing, the rest
         | are useless.
        
       | sn_master wrote:
       | Algorithms aside, I just found out that one of the victims in the
       | Colorado shooting was an Instacart shopper.
       | 
       | It hit me real hard thinking that the app user who made the
       | Instacart order never knew why their order was late and may have
       | even gotten upset and asked for a refund, not having the
       | slightest idea about the tragedy that happened behind the scenes,
       | or the risk to their own life had they gone shopping themselves
       | that day instead of ordering online.
       | 
       | "The mother of two was at the supermarket filling an Instacart
       | order, something she did in retirement to help others, he told
       | the newspaper."
       | 
       | https://www.usatoday.com/story/news/nation/2021/03/23/boulde...
        
         | gigatexal wrote:
         | Yeah definitely tragic. Condolences to her family. I wish I had
         | the answer to gun violence in America :(
        
           | curiousgal wrote:
           | 'No Way To Prevent This,' Says Only Nation Where This
           | Regularly Happens
           | 
           | https://en.m.wikipedia.org/wiki/%27No_Way_To_Prevent_This,%2.
           | ..
        
             | gigatexal wrote:
             | I'm not making any value or policy judgments. Anyone who
             | understands a bit of American politics knows how hard the
             | pro-gun lobby fights anything related to curbing gun
             | ownership. I was merely saying that as an American it
             | saddens me that there are all these senseless killings and
             | that I'm not all that hopeful that real change is possible.
             | Maybe I'm a glass half empty kind of guy I dunno.
        
               | zikzak wrote:
               | It's time for the adults to take care of this. I
               | understand the deeply embedded gun culture and
               | stockpiles. But what would you do if you found out
               | porcelain toilets were killing people at this rate? You'd
               | ban them and start programs to subsidize replacements.
               | No, no, actually you'd have a significant percentage of
               | the country insisting you can have thier toilets when you
               | pry them from thier cold, dead hands. I sincerely wish
               | this wasn't the way it is. The problem is generational, I
               | guess. We need to start today by making guns a subject of
               | ridicule among young people by using stats and studies to
               | show there is no net benefit.
        
               | gigatexal wrote:
               | I say let's try it! Do a gun buy back. Ban new sales of
               | assault rifles and high capacity magazines; institute
               | longer more invasive (effective?) background checks (have
               | a buyer have to see a shrink before buying? Makes sense
               | to me.)
               | 
               | Before moving to Germany I owned some guns for sport: my
               | friends and I would go into the mountains to designated
               | shooting areas and do target practice. If the hoops to
               | get a gun were increased 10 fold it wouldn't effect me at
               | all.
        
               | gigatexal wrote:
               | HN curiosity: I post the most practical gun-control
               | things I can think of that veer rather draconian yet get
               | down-voted because they're not enough? If you disagree,
               | perhaps state why?
        
               | throwaway53453 wrote:
               | The definition of assault rifle is very poorly defined.
               | There are dangerous weapons on both sides of the
               | definition.
        
               | sn_master wrote:
               | Yes. Each time shooting happens I see 'analysts' thinking
               | everything is full-auto only because of how it looks, and
               | that automatically discredits them.
        
               | sn_master wrote:
               | (I don't own a gun, not have intention of getting one
               | myself)
               | 
               | I get that for big cities with large police presence, but
               | the US is very wide and has countless suburbs and small
               | towns with very little law enforcement present. Please
               | look up YouTube, you'll find many single moms and small
               | families whose lives were saved because of guns, where it
               | took law enforcement forever to reach them.
               | 
               | I don't think seeing a 'shrink' would make much
               | difference except for those with very obvious conditions
               | than the gun shop would refuse selling to them anyway.
               | Most psychiatrists are nothing like the movies portray
               | them to be, and they can't deduce everything about you
               | from a couple hours of talking unless you're in a real
               | dire state of mind. Hell, most of the good ones even
               | refuse to take new patients or have 6 months long waiting
               | list, and only the new inexperienced ones are easy to get
               | hold of. Source: Tried to find a psychiatrist myself
               | couple years ago for depression.
        
               | Rule35 wrote:
               | > If the hoops to get a gun were increased 10 fold it
               | wouldn't effect me at all.
               | 
               | I imagine this line is annoying people. That you aren't
               | bothered isn't the issue if others are. That you don't
               | see the issue with a delay, or a background check, says
               | more about your one-size-fits-all view than the
               | complexity/simplicity of the problem. Personally I never
               | have menstrual issues so I don't understand what all the
               | fuss is about.
               | 
               | I come from country people, where even today going to the
               | city is an event. And it's almost a holiday to go to "the
               | big city". So a purchase you might be able to go to walk
               | to the store to start a waiting period for might be
               | between two months-apart trips for my family and much
               | more inconvenient.
               | 
               | You also sound like you live in the city so your needs
               | for protection are a lot different than in the country.
               | In the city a pistol with frangible ammo, or a shotgun at
               | home, are the max you'd need. In the country my driveway
               | was 1.5km so different solutions are needed. What's a
               | scary black gun in the city, when in the country, is a
               | way to both keep coyotes from livestock at great distance
               | and defend yourself from people if needed. Being 500m+
               | from a problem means you need more bullets (larger
               | magazine) than being at 3' from the bad guy in the city,
               | etc.
               | 
               | They're different worlds with different problems.
               | 
               | Look at Canada where the issue recently become polarized
               | but not across party lines. Some nutcase in a surplus
               | police car with a replica uniform drove around a small
               | community gunning people down while the police holed up
               | in the city for safety. He preyed on country people many
               | kilometers from anyone else, with a rifle he'd smuggled
               | up from the USA. Now the city people want to ban scary
               | guns despite that a ban wouldn't have interfered with
               | this shooter, but people from the country want to buy
               | exactly the same gun he used because it's the best-in-
               | class for home defense in those same scenarios.
        
               | jfengel wrote:
               | Facts and figures don't have a great track record of
               | convincing people of things that they don't want to
               | believe.
        
               | zikzak wrote:
               | That may be true (ok, it is definitely true) but we have
               | to start somewhere. I know a lot of people my age who
               | grew up (like me!) in a house with guns and hunting that
               | do not hunt or own guns. I don't even have anything
               | against responsible gun owning and hunting. I am talking
               | about getting people to understand that going beyond this
               | (carrying a sidearm around all the time, keeping them in
               | your car, thinking you can be Clint Eastwood when you get
               | mugged, etc) all lead to people dying on purpose or
               | accidentally at far higher rates than if we just didn't
               | do this stuff. Gun OWNERSHIP is not the problem. Tons of
               | households in countries all over the world have guns in
               | them. You simply don't see the same level of gun death as
               | in the US. It is because of their culture (e.g.
               | compulsory military service - I'm not a fan but you will
               | learn how to responsibly own and house a firearm and when
               | you could reasonably expect it to be a useful tool vs
               | something that will go off and kill your kid or be stolen
               | and used in a crime later).
               | 
               | Rant over, sorry, I get emotional when I think about this
               | having been mugged at gun point with a pistol that was
               | undoubtedly stolen from a car glove compartment or
               | something during a routine car break in (assumptions, but
               | you know what I mean). I survived the encounter because I
               | didn't try to fumble in my bag for some gun I barely know
               | how to use (in fact the first thing they did was grab my
               | bag and frisk every inch of me). It was a crew, they were
               | all business, and they got me. I walked away with my
               | house keys and my empty wallet (note, they did NOT steal
               | my ID).
               | 
               | So yeah, that sort of thing has happened to me and I
               | still, somehow, don't have fantasies about shooting a
               | bunch of teenagers. Call me crazy.
        
               | splithalf wrote:
               | I'm with you and personally dislike guns to a degree that
               | many find weird but I think the issue is that gun
               | violence is illegal in the first place and so making laws
               | seeking to prevent it is ineffective at best and really
               | just smacks of legislative hubris. I can get an illegal
               | firearm easily, today. I can get an illegal gun much
               | easier than I can a legal one. Most gun violence is
               | committed by criminals. These problems are often denied
               | by advocates for reform, and that doesn't help their
               | credibility with bipartisan independents wary of
               | authoritarian government.
        
               | sn_master wrote:
               | Exactly. Outside the US, major gun holders are criminals
               | who get them illegally. Even in the US, most criminals
               | have their guns illegally because they can't get one
               | legally after their first felony.
        
         | YoungWeb wrote:
         | This is very sad.
        
       | iandanforth wrote:
       | Let's talk about the hard problem here. Control and Flexibility.
       | I'm a regular Instacart user and I don't think I've ever had a
       | perfect order. There's always something wrong in terms of size,
       | quality, or availability. Most of the time it's no big deal but
       | it begs the question, can these problems be eliminated?
       | 
       | Take the perspective of a 3 star chef. You've got two major
       | strategies to work with 1. Control and 2. Flexibility.
       | 
       | The control strategy means you have deep trust in reliable
       | suppliers. You've spent years finding the people who can get you
       | what you need when you need it. You build your menu in
       | consultation with your suppliers and then you check, check, and
       | recheck every single order to make sure the standard doesn't
       | slip. It's incredibly hard.
       | 
       | The flexible strategy means that you adapt your menu daily or
       | nearly daily to the supply you select yourself. Your talent is
       | taking what is available, finding the best, and creating surprise
       | and delight in a clientele who like that kind of thing. This is
       | also incredibly hard.
       | 
       | Basically nowhere in the high-quality-fresh-food world can you
       | 100% rely on supply. And that's the challenge that Instacart
       | faces. It doesn't have any strong relationships with suppliers
       | (it's all third party or arms-reach) and it has almost no ability
       | to be flexible because the orders are set by people who are hard
       | to reach and haven't explained their needs.
       | 
       | There's _some_ light in this tunnel. For example plantoeat.com
       | (recipe and meal planning service) now integrates with instacart,
       | but it doesn 't work well at all. Even when it does populate the
       | cart shoppers don't know the recipe associated with what they are
       | buying and aren't incentivized to care.
       | 
       | Throwing layers of ML on top of unpredictable systems isn't a
       | terrible idea, but it's a bandaid. The problems as I've described
       | above are 1. Lack of control and 2. An inability to be flexible
       | because you don't understand the needs you're fulfilling.
       | 
       | The best answer to this is vertical integration. Goodeggs.com is
       | one vertically integrated grocery delivery service. You could
       | also think of it as a net-first grocery store, ghost grocer,
       | whatever. When I buy from them I'm _much_ more likely to get what
       | I ask for. And in the cases where I am ordering a meal kit and
       | they are out of some component, they know what can and cannot be
       | substituted to fulfill the requirements of the recipe.
       | 
       | I don't think Instacart is going anywhere, it does what it does
       | pretty well and I think it will keep getting better. But Amazon
       | was right to buy Whole Foods and until Instacart owns the
       | entirety of the production and distribution chain they won't get
       | to the kind of experience people have been used to when they plan
       | a meal, visit a store, and select for themselves.
        
       | cmckn wrote:
       | I don't understand the purpose of the Item Availability Model. If
       | you're getting inventory updates from a store at least once a
       | day, can't you use a more simple approach to stock prediction
       | than a machine learning model? I.e. they can calculate the
       | historic sale velocity of an item and with the current stock
       | number decide whether the item will be there when the shopper
       | arrives? They give the example of seasonal items, but if a
       | customer tried to order egg nog in July, wouldn't they have
       | inventory data that the nog hasn't been in stock for months?
       | Maybe I'm overestimating the fidelity or completeness of the data
       | they receive from retailers, and I guess ML is a way to do all
       | this math without expressing it in code.
        
         | vasco wrote:
         | There's a great aversion to coding up any heuristic or rule
         | system when you can learn about ML and apply it. It's more
         | interesting, flexible and pads resumes. And sometimes it works
         | as well or better than the rule systems, though it's rare.
        
         | rdw wrote:
         | I asked a similar question of someone who worked on these
         | systems at Instacart, and the answer was that story inventory
         | is often innacurate or incomplete. The stores just haven't
         | needed the degree of accuracy before.
         | 
         | There's also a fun integration problem: food manufacturers
         | essentially lease shelf space and then the manufacturer handles
         | all the inventory/restocking, and the store itself doesn't know
         | or care what's there. So now you have to contact a bunch of
         | third parties to learn what's in the store.
        
           | muskox2 wrote:
           | Yep. The inventory drift from wrong shipments and damaged
           | items varies from store to store, but in the store I work at
           | inventory numbers are often off by 5-10%. And much higher
           | numbers aren't unheard of. Most stores completely re-count
           | every item they have quarterly.
           | 
           | Inventory management is something that's easy in theory, and
           | very very hard in practice.
        
             | chasd00 wrote:
             | Totally agree, I work on the COVID vaccine
             | distribution/administration for one state in the US.
             | Inventory tracking is very hard, not technically so much as
             | operationally. For example, healthcare workers didn't go to
             | school to learn how to maintain inventory levels, they went
             | to school to deliver healthcare. Our systems have to
             | constantly remind and nag the users to keep reported
             | inventory at least close to reality.
        
             | cmckn wrote:
             | That makes total sense -- I guess that's one of the things
             | the Amazon Go stores are trying to solve.
        
           | slt2021 wrote:
           | the store does know, or can figure out if they really wanted
           | to.
           | 
           | every vendor is assigned some shelf space and has some
           | restocking day (like every morning for bread) when the
           | shelves are expected to be 100% full. then they have
           | purchases data from point of sale terminals/online orders.
           | 
           | the problem becomes A minus B
        
             | ToFundorNot wrote:
             | We deal with a similar problem in construction materials,
             | and it's not that simple. Situation:
             | 
             | 1)Customer picks up product, other falls on the ground and
             | becomes damaged, product -x Equation: a-b-x where you don't
             | know how much product is damaged 2)Product arrives in a bad
             | batch, x number is affected, and requires manual
             | adjustment, this doesn't happen, or happens incorrectly
             | Equation: a-b-x where you don't know how much product is
             | damaged 3)Customer picks up X amount, however x-y was
             | registered as a sale Equation: a-b-y where you don't know
             | how much product is unaccounted for 4)Delivery is expected
             | on x day, however due to traffic/sickness/equipment failure
             | delivery is delayed Equation: a-0, stock isn't available as
             | it didn't arrive, however the assumption was that product
             | arrived (trivial to fix this one, but I'm laying out
             | scenarios).
             | 
             | You now have four scenarios that are guaranteed to happen
             | around %10 of the time. Issues can be expanded to the
             | manufacturer/border/trade agreements/ thousands of other
             | potential scenarios that disrupt sourcing.
             | 
             | In terms of taking stock, it's not a trivial task to take
             | accurate inventory on a regular basis. It's a manual
             | problem that can only be done in a reliable fashion in most
             | cases through estimation (therefore inaccurate).
             | 
             | The reason why they provide availability ratings is that it
             | provides a clearer picture of what a customer can purchase,
             | and in the event it has a low rating, prompt for potential
             | replacements. It's not binary, it's a case of 'probably' or
             | 'probably not'.
             | 
             | I've seen stock that should have lasted a week disappear in
             | a day, stock mis-allocated(multiple times for the same item
             | from multiple vendors in the same day), large volumes sold
             | incorrectly resulting in stock adjustments, wastage from
             | random occurrences, etc.
             | 
             | I hope this provides a level of insight into the
             | complexities of
        
       | subpixel wrote:
       | In the same way that I find Mealpal infinitely more satisfying
       | than any food delivery, I am over the moon about shopping for
       | groceries online and picking them up in person.
       | 
       | The interaction with the business I am paying is valuable to me.
       | I can - and do - give direct feedback about the service, which
       | improves it.
       | 
       | And if I forgot something, I can also run into the store and grab
       | it, COVID circumstances permitting.
       | 
       | The _same guy_ puts groceries in my car every time. A guy with a
       | job that has health insurance. That matters.
        
         | persedes wrote:
         | can't highlight this enough. We've tried instacart when the
         | pandemic started, but ended up with our stores express lane
         | service. The online order works pretty well and the grocery
         | shoppers are less likely (by a lot) to forget something and are
         | pretty good at replacing out of stock items. With instacart, it
         | always felt like babystitting the shopper.
         | 
         | And lastly yes, it helps, that I feel like the ones with the
         | job are less exploited than the IC shoppers....
        
       | paulcole wrote:
       | Neat content but the "secret sauce" is really the
       | willingness/ability to take advantages of the employees they call
       | contractors. Throughout human history exploiting people has been
       | one of the most effective business models imaginable and yet
       | somehow Instacart (and others) have figured out a way to lose
       | absolutely astounding amounts of money doing it.
        
       | fblp wrote:
       | This is a elegant writeup that explains how instacart works with
       | detail that I feel like I've never seen from other companies that
       | face similar challenges (uber, doordash). Thank you to the
       | authors!
        
         | an_opabinia wrote:
         | I don't know. They're losing money every day, every delivery.
         | 
         | > DoorDash, Shipt, and Uber Eats in the United States, and
         | Buymie, Deliveroo, and Grofers, based elsewhere
         | 
         | They all lose money.
         | 
         | So how do we know any of this is actually working?
        
           | rodonn wrote:
           | This article suggests Instacart is making a small profit of
           | $3 per order in 2020 https://www.forbes.com/sites/chloesorvin
           | o/2021/01/27/instaca...
        
           | mytailorisrich wrote:
           | I think this can only be solved by taking humans out of the
           | equation as much as possible in order to lower costs and
           | boost productivity.
           | 
           | To have one person shopping in store and then another one to
           | deliver to your door is low productivity and almost
           | guaranteed to cost more than most people are willing to pay
           | for the service, unless this is in a developing country like
           | India and China where you have both people with Western
           | purchasing power and people that can be paid peanuts.
           | 
           | Same for services like Deliveroo, a driver cannot make that
           | many deliveries per hour in most locations. It has
           | historically worked for things like pizzas because pizzas are
           | very simple, quick, and cheap so you can have someone on
           | minimum wage do deliveries and still be in the black but as
           | soon as you move to things with more overhead and lower
           | margins you hit the wall.
        
             | sn_master wrote:
             | How to take humans out of the equation? Use drones to make
             | the deliveries?!
        
               | mytailorisrich wrote:
               | For picking it's already doable. It's possible to build
               | automated warehouses that could pick and pack orders
               | ready for delivery or "click and collect".
               | 
               | Delivery is indeed the difficulty and the solution
               | depends on the coming of age of self-driving cars (level
               | 5). My experience of ordering online from supermarkets is
               | that a guy drives a van around and takes your order to
               | your front door. In suburban areas (i.e. houses not
               | flats) we can imagine self-driving vans stopping in front
               | of your houses and letting you collect your order like a
               | vending machine. This is not possible now because there
               | are no self-driving cars but the instant they become
               | commercially available I bet this will quickly become the
               | norm.
               | 
               | Automated warehouses plus self-driving cars enable a
               | fully automated process from order to delivery. I'm sure
               | we'll get there.
               | 
               | Drones are simpler to fly autonomously but I don't think
               | they are practical for delivering 10s of kilos of stuff
               | to residential areas.
        
               | sn_master wrote:
               | Self driving will take decades before it becomes viable
               | in developing countries. The state of driving there is
               | very different than what the algorithms are being trained
               | for in the US and Germany. We might have to wait until
               | quantum computing is a thing.
               | 
               | https://www.youtube.com/watch?v=x05SFt9BN0w
               | 
               | https://www.youtube.com/watch?v=mDLCd70iTeE
               | 
               | https://www.youtube.com/watch?v=3y_NiOvvALc
        
           | sn_master wrote:
           | I am surprised Uber Eats is losing money given how expensive
           | it is. Is there a source on that? Could it be due to
           | expansion costs in new cities/countries rather than losing on
           | per-order basis?
        
             | disgruntledphd2 wrote:
             | Uber Car still loses money, ten years after it's founding,
             | so that doesn't surprise me at all.
             | 
             | Also, the last mile is really, really expensive to service,
             | as every startup in this space finds out sooner rather than
             | later.
        
               | sn_master wrote:
               | I dread having to use Uber anytime I have to.
               | 
               | The moment a competitor starts offering self-driving
               | option for the general public, there won't be any reason
               | to use Uber Car.
               | 
               | A single 10 mile trip back and forth to downtown will
               | easily cost you 100$+ without tips and 8 times out of 10
               | it'll be in a filthy and smelly car with a driver who
               | doesn't care about the speed limit or the volume or genre
               | of music he's playing in the car.
        
             | Scoundreller wrote:
             | They're probably incredibly profitable in some places, and
             | incredibly losing in others to kill off competition.
             | 
             | Those promos for restaurants, couriers and consumers don't
             | pay for themselves.
        
       | vector_spaces wrote:
       | I do technical consulting for the grocery business. The grocery
       | industry is a lot of fun -- lots of extremely hard technical
       | challenges and interesting CS problems, but also lots of low
       | hanging fruit in the way of painful manual process. Couple this
       | with the fact that the grocery marketplace is dynamic in the
       | extreme. Prices and availability of items in categories like
       | produce change on a daily if not hourly cadence. And it's _all_
       | about relationships, which is something nearly every startup in
       | this space misses, which is why nearly all of them fail faster
       | and harder than they do in other industries. You won 't get far
       | if you're thinking in terms of replacing people with APIs.
       | 
       | Anyway, I'm excited to see what the next ten years will bring
       | here.
        
         | ollieglass wrote:
         | > And it's all about relationships, which is something nearly
         | every startup in this space misses, which is why nearly all of
         | them fail faster and harder than they do in other industries.
         | 
         | Could you expand on this? It's not clear from the outside how
         | this would be such a central part of the industry.
        
           | bruiseralmighty wrote:
           | Not the original poster, but I also work in the grocery
           | services industry with a startup that does door-to-door
           | grocery delivery.
           | 
           | My guess is this person meant relationships with the farmers
           | and producers being critical. At least this is true for us.
           | 
           | If you want the freshest produce and other local items, then
           | you need to know the farmers and other vendors in your area.
           | 
           | If you want to go mass market instead, then there are only a
           | few wholesalers to choose from.
        
       | jfengel wrote:
       | Where are they getting "petabytes" of daily data from? Even if
       | you took every single transaction anywhere near the industry, in
       | all its details, and represented it in a verbose format like JSON
       | or XML, that's still only kilobytes of data times billions of
       | transactions = terabytes.
       | 
       | If they were gathering tons of video, maybe. Or vast numbers of
       | high-precision sensors generating data continuously. But I didn't
       | see anything like that.
       | 
       | It's just hard for any human activity to generate that much data.
       | Is "petabytes" just some kind of hype, or is there something I'm
       | missing?
        
         | sn_master wrote:
         | A lot of big data datasets are de-normalized to make queries
         | faster. Joining is very expensive.
         | 
         | Source: Worked in big datasets at Bing for a couple years.
        
         | YoungWeb wrote:
         | To me it seems to be more of a volume data point rather than
         | storage. So, it might only be terabytes of data, but for
         | instance in ML algorithms, you could be running that data
         | through the algorithm many times every two minutes. So by the
         | end of the day, you've processed "petabytes" of data. This is
         | just my interpretation of it. I could be wrong to.
        
         | TrainedMonkey wrote:
         | Maybe data streams collected from phones of people ordering
         | groceries and buyers going to stores could add up to petabytes.
        
         | hnpobdo wrote:
         | 1 user searches for a product, and then clicks on 1: although
         | you estimate this transaction generates 1kb of data, in fact
         | this is more on the order of 1kb x the number of candidates, so
         | a few MB.
        
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