[HN Gopher] In 2020, two thirds of Google searches ended without...
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       In 2020, two thirds of Google searches ended without a click
        
       Author : randfish
       Score  : 254 points
       Date   : 2021-03-22 17:19 UTC (5 hours ago)
        
 (HTM) web link (sparktoro.com)
 (TXT) w3m dump (sparktoro.com)
        
       | Beached wrote:
       | looking over the comments here, people seem to be assuming this
       | is because of googles scraping and presenting of data on the
       | search results page. but knowing my experiences with google
       | search over the past few years, I immediately assumed this was
       | because google search is getting worse and worse every day.
       | 
       | after reading the article, the author doesn't correlate the
       | findings with a cause, so who knows what the real reason for this
       | is. but I know for me at least, it now takes me 3, 4 or 5
       | searches to find an abstract with something that looks even
       | close. maybe I such at google searches, but after doing hundreds
       | a day for over 12 years, I feel google search just got reaaaal
       | shitty some time in the past few years.
       | 
       | ddg use to not even be close to google in result quality, now,
       | imo, they are on par with each other. and that is largely due to
       | googles decline, ddg only got slightly better.
        
       | at-fates-hands wrote:
       | I now use google as a last resort. I start on DDG or Bing and go
       | from there. If those are dead ends, I will reluctantly use Google
       | as a means of last resort.
       | 
       | There are so many ads and now every time I search for something
       | on Google, the first five results aren't even related to what I'm
       | looking for. You search for "hifi headphones" and you get eight
       | of the top ten searches are something like, "The top 10 hifi
       | headphones." in an article from three or four years ago. Or "What
       | you need to know about buying hifi headphones." informational
       | articles. Not to mention the obligatory Amazon product link
       | stuffing at the top of any product search results.
       | 
       | Google's results are just so convoluted, its a real PIA to try
       | and wade through everything they're advertising in order to get
       | to an actual product or manufacturing website these days - I just
       | gave up a few years ago. Too much advertising and not enough
       | organic results to be useful anymore.
        
       | wnevets wrote:
       | As a consumer I absolutely that google provides the answers I
       | need without having to click on any sites.
        
       | Jonnax wrote:
       | I would say that's about right for me.
       | 
       | I Google things for information which I can glean from the search
       | results more than looking for a website.
       | 
       | Like what's the definition of a word or a quick calculation is
       | easier than opening the calculator.
       | 
       | There's even a metronome if you search metronome.
        
         | shtack wrote:
         | +1 to this. Weather, translations, timezones, quick math,
         | sports scores (searching "nba" gives a much cleaner interface
         | than going to nba.com), not to mention Wikipedia snippets. That
         | easily covers >50% of my searches.
        
           | CodeIsTheEnd wrote:
           | If you're looking for a clean, _fast_ interface for sports
           | scores, I built https://plaintextsports.com to do exactly
           | that.
        
         | kfrzcode wrote:
         | I love the metronome but everytime I reset the tempo my volume
         | resets to 100% :(
        
         | tppiotrowski wrote:
         | Weather is another big one. The Google weather widget is well
         | done and every time the Safari omnibar takes me to weather.com
         | I am displeased.
        
           | BrianOnHN wrote:
           | > takes me to weather.com I am displeased.
           | 
           | Likewise, but with Google's own search, not safari.
        
         | spicybright wrote:
         | I wonder if they do some light A/B testing to see if not
         | clicking is because of this or not.
        
         | shadowgovt wrote:
         | Google's goal, for a long time, has been precisely this
         | experience.
         | 
         | The company mission statement is "Organize the world's
         | information and make it universally accessible and useful."
         | Nothing about that statement says "redirect web traffic to
         | third-party sites." They consider it an inconvenience to the
         | user (a negative signal) if the user has to click through.
        
       | ProAm wrote:
       | You provide the content, they'll accept the revenue
        
         | gruez wrote:
         | Right, because if you don't provide the content (you can opt
         | out), someone else will, and they'll get 33% of the traffic.
        
         | prepend wrote:
         | If I put content out on the web with no login, then thats what
         | I do.
         | 
         | If I want to control the revenue then I use a different
         | protocol.
         | 
         | I can also just simply set up a robots.txt file telling others
         | what to do with it and lots of indexers, Google included,
         | respect and abide by my wishes.
         | 
         | When people misuse a tool it seems easily fixed by them
         | properly using the tool.
         | 
         | Trying to change the web because I'm too stupid to understand
         | it seems like a bad thing.
        
       | davide_v wrote:
       | It's actually something good (expecially for Google) since the
       | information found is now usually in the results itself instead of
       | inside a website. If you notice, in the last years, Google shows
       | you lists extracted from articles, makes calculations directly,
       | answer simple questions like age, shows a lot of Wikipedia info
       | for any person/movie on the right, etc, etc. It's not because
       | there is more ads or because the results are irrelevant, actually
       | I'm never disappointed by the results.
        
       | sinemetu11 wrote:
       | Do AMP clicks count as no click since the user didn't leave
       | google?
       | 
       | And how many are no click because google has presented semi-
       | correct but not really correct information at the top of the
       | results so the user finds what they think they're looking for
       | without actually clicking?
       | 
       | Seems like google is doing just fine so I'd imagine both of the
       | above scenarios account for a significant portion.
        
       | ketzo wrote:
       | This seems like... a really big deal? I know that we're all sort
       | of living in a world where "put ads on your high-traffic site" is
       | a deeply outdated revenue model, but it's still quite a popular
       | one, depending on what corner of the internet you're in.
        
         | ilikehurdles wrote:
         | I think that model is as relevant as ever. Google is just
         | narrowing the list of "high-traffic" sites worth putting your
         | ads on, to exclusively Google properties.
        
           | cma wrote:
           | I'm fairly sure they block wikipedia on medical searches not
           | due to accuracy, but due to drug ads on webmd etc. that use
           | Google for ads.
        
             | lucasmullens wrote:
             | I tried 5 different diseases, 4 had wikipedia on the first
             | page, 1 had it on the top of the second page.
             | 
             | Do you mean blocking just that automated text result that
             | appears on the top of the page for some questions? That
             | would make sense, since they probably don't want to boldly
             | state medical facts without context, especially since that
             | feature can be wrong sometimes.
             | 
             | Disclaimer: I work for Google, not on anything related
        
               | cma wrote:
               | No I meant the result itself, but I see it too now, I
               | thought they were blocked altogether. I don't know if it
               | is changed or it was always just never/rarely near the
               | top (and maybe that legitimately organically happens).
               | 
               | Searching 'ADHD' and Wikipedia's extensive page is midway
               | down the second page of results. Drug ads for
               | amphetamines from Google on 3 or 4 of the first page's
               | results, but not the top few results (which are CDC, NHS,
               | etc.).
        
           | moate wrote:
           | If I put an ad on there, but nobody clicks it, how is that
           | still relevant?
           | 
           | Anecdata, but the rate at which I google something that I
           | basically want to search on Wikipedia but then don't click
           | through to Wikipedia has got to be about 50%. WP doesn't
           | monetize their site, so maybe not the best example?
           | 
           | I guess this could also be indicative of how people use
           | Google (the search engine proper) now. You need some sort of
           | data(phone number, address, trivia fact), and Alphabet has
           | already scraped the relevant site to pipe in that data.
        
       | dragonwriter wrote:
       | > 2/3rds of Google Searches Now End Without a Click
       | 
       | Isn't that the whole point of Google providing it's own
       | interpretation (sometimes several of them) of an answer to the
       | search query ahead of the classic search results: give users what
       | they are likely to be looking for _without_ requiring another
       | click?
       | 
       | > zero-click search problem
       | 
       | As a user, I see zero-click searches as a benefit, not a problem.
       | It's a problem for people trying to use Google as a "clickstream"
       | to waste my time and try to get a crack at my money, but then,
       | that's exactly _why_ it is a benefit to me.
        
       | kickopotomus wrote:
       | Could someone here shed some light on the possible copyright
       | implications of how Google now rips excerpts from web pages and
       | displays them directly on the search results page? A cursory
       | search shows that there have been a few lawsuits in the
       | past[1][2] but they seem mostly related to the act of
       | indexing/caching web pages and the display of thumbnails.
       | 
       | However, Google's new method of extracting and displaying
       | possible answers to queries from external sources instead of
       | simply linking to those sources feels like it falls outside of
       | the bounds of fair use.
       | 
       | [1]: https://www.everycrsreport.com/reports/RL33810.html
       | 
       | [2]: https://www.lawteacher.net/free-law-essays/copyright-
       | law/a-b....
        
         | jccooper wrote:
         | Most material they're scraping is copyrighted, and reproducing
         | it without permissions would be prohibited save for the various
         | "fair use" provisions.
         | 
         | Google would probably make a "de minimis" defense of the
         | practice. A previous case (Kelly v. Arriba Soft Corporation
         | 2002) allowed thumbnails in search engines as fair use, but
         | that's not quite the same. And current interpretation seems to
         | be pretty restrictive on what's insignificant enough (witness
         | various music sampling cases). And while any individual result
         | may be small, doing so on an industrial scale is probably not
         | "a trifle" and harm can probably be demonstrated. Ultimately,
         | it would have to be tried to tell.
         | 
         | They might also argue implied license. In cases like meta tags,
         | that's probably reasonable. For straight-up scraping, it's more
         | questionable.
        
       | danmg wrote:
       | Most queries don't require further action.
       | 
       | You can glean the information you were looking for from the
       | results themselves. This is particularly true when you use google
       | as a spell checker.
        
       | ev1 wrote:
       | As a developer: This seems questionable.
       | 
       | As a user: thank fuck i dont need to click through to those piece
       | of shit sites that are nothing but spam and ad farms that front
       | load fake description and title content
        
       | AimForTheBushes wrote:
       | I usually append 'reddit' to my google searches. It doesn't
       | necessary provide better results but I love the plain text
       | format.
        
       | rawtxapp wrote:
       | So are we trusting similarweb's data on Google itself? How
       | trustworthy is it? How do they get their data? I've seen
       | similarweb be off by magnitudes vs alexa for estimating traffic
       | on some sites I own.
        
       | xnx wrote:
       | This seems like very good progress. I'm continually impressed by
       | how fast I can find the answers I'm looking for from Google.
       | Google is working hard from being somewhere to get pointers to
       | places that might contain the information you want to giving you
       | the answers directly. Truly amazing.
        
       | mattacular wrote:
       | Google has become a really bad search engine for anything besides
       | the most superficial information about a broad range of topics,
       | especially ones that are commercial in nature (which it is
       | extremely good at... go figure). I spent a while trying to find
       | the name of a contemporary artist whose name I forgot by querying
       | those key words along with various things about the thematic etc
       | qualities of their work and all Google could tell me was about
       | Claude Monet. Gave up and searched some of the same keywords on
       | Twitter of all places and instantly found the artist I was
       | looking for.
        
         | bartread wrote:
         | I've had similar issues quite a bit recently and have resorted
         | to trying other search engines. Sadly DuckDuckGo, Bing, Wiby.me
         | (!) and others aren't really better.
         | 
         | Good search was historically one of the harder unsolved
         | problems on the web, even back in the 90s. The problem is that
         | nowadays we treat it rather like a solved problem when in
         | reality it's still probably one of the harder unsolved problems
         | on the web.
        
       | kome wrote:
       | In other words, the future of the internet (or what remains of
       | it) it's the desktop.
       | 
       | Mobiles phones are a walled garden for megacorps.
        
       | allochthon wrote:
       | Often I'm looking for a Wikipedia page, and it seems that in the
       | past year or so Wikipedia pages have been moved way down on the
       | first page of search results, especially if the topic is a
       | medical one.
        
         | prepend wrote:
         | I noticed this too and now suffix any query that I think
         | Wikipedia is best at with "wiki."
         | 
         | This is faster for me that opening Wikipedia and searching.
        
           | georgiecasey wrote:
           | so do i, and you look at related searches and adding wiki is
           | the top one. surely this is a signal to Google?
        
           | cgriswald wrote:
           | I add "wiki" too, but I made it a keyword search command to
           | use Wikipedia's search and cut out the middleman altogether.
        
             | cruano wrote:
             | You can prefix your search with "!w" on DuckDuckGo,
             | bangs[1] are a neat feature and what actually made me
             | switch
             | 
             | [1] https://duckduckgo.com/bang
        
               | gxqoz wrote:
               | This is effectively the same as the "wiki [query]" search
               | shortcut you can add to a browser. This is useful, but
               | there are also situations where I want to get to the
               | search engine's results page but weighted towards the
               | wiki content. Wikipedia search will always send you to
               | the page for an exact match. There are times where I want
               | to see the search results instead.
        
         | Robotbeat wrote:
         | I just put "Wiki" into the Google search because Wikipedia
         | usually has what I'm looking for.
        
           | SilverRed wrote:
           | Similarly I tend to apply "reddit" to searches about products
           | to get to something that it at least somewhat real rather
           | than paid blogspam.
        
       | cambalache wrote:
       | 90% of my Google queries is "Search terms + Reddit".Usually I end
       | up with better quality info. Reddit is missing a great
       | opportunity there, especially because its search engine sucks
       | (They should use algolia or something). If they were more
       | visionary they could use their internal search as a starting
       | point for a generic web searcher.
        
       | rantwasp wrote:
       | of course there is no click. a lot of search traffic is machines
       | (machines don't click) + a lot of the results come in on the
       | SERP.
        
       | truxten wrote:
       | I wonder if you'll see more domain specific content
       | aggregators/search engines pop up as people (like myself) because
       | increasingly dissatisfied with the almost populist nature of a
       | lot of Google's search results.
        
       | tyingq wrote:
       | I wonder if an AMP click counts as a click or not.
        
       | airhead969 wrote:
       | Don't ogle Google, https://duckduckgo.com instead.
        
         | Demonsult wrote:
         | I recently realized DuckDuckGo's !sp operator can give you
         | Google results anonymously via Startpage.com
         | 
         | "Startpage acts as an intermediary between you and Google, so
         | your searches are completely private. Startpage submits your
         | query to Google anonymously, then returns Google results to you
         | privately. Google never sees you and does not know who made the
         | request; they only see Startpage."
        
         | karlshea wrote:
         | I use DDG as my default engine on my phone, and about 50% of
         | the time I have to re-search on Google with g! because I'm not
         | finding what I'm looking for.
         | 
         | That's not to say the results on Google aren't getting worse,
         | because they are, but DDG still has a long way to go.
        
         | ancarda wrote:
         | Doesn't DDG do the same thing? DDG will show a snippet from
         | Wikipedia, has a built in calculator, built in timer, and so
         | on...
         | 
         | Sure, Google also has a flight tracker widget, but it's not
         | that much worse than DDG. If you really want no widgets or
         | inline responses, https://www.startpage.com/ has that.
         | 
         | EDIT: Startpage does have a time widget (search for "time in
         | <some place>"), but doesn't have a calculator, timer, or
         | literally anything else. How odd...
        
       | croes wrote:
       | At some point Google will overdo it and they will be split up.
        
         | moate wrote:
         | I think that time was "a while ago" and they're still running
         | because the US doesn't actually care that much about virtual
         | monopolies.
        
           | croes wrote:
           | They are just very slow.
        
           | angryasian wrote:
           | Monopolies are a barrier to entry. I don't think any of
           | google's products prevent that. As we see in most technology
           | over the last 20 years, the companies at the top can change
           | fast.
           | 
           | A company that creates a better search engine, will easily
           | take over search. Next gen of search will be better at
           | providing more relevant / less spam
           | 
           | Youtube does have some network effect and high costs but not
           | enough to stop anyone from competing and vc money evens out
           | the costs. Next gen in video may offer more features, or for
           | a completely different platform like VR
           | 
           | The only platform I do see them having a strong ability to
           | block out potential competition would be mobile and Android.
        
             | SomewhatLikely wrote:
             | Can you provide examples of better companies replacing the
             | incumbent in a mature market? Most examples I can think of
             | occurred in markets that were a tiny fraction of their
             | mature size. Most of Google's users weren't using search
             | engines when Google was created. Most of facebook's users
             | weren't using social media when Facebook was created. In
             | these cases it's less about converting existing users as it
             | is about capturing new users.
        
               | angryasian wrote:
               | Yahoo, MySpace, Geocities were all top 5 global
               | properties at one point. Spotify crushed several music
               | related services like Pandora, napster, maybe even Apple
               | Music. Dating sites theres a few as in Match, okCupid
               | have largely been displaced.
               | 
               | >Most of Google's users weren't using search engines when
               | Google was created.
               | 
               | I really don't know about your assessment about Facebook
               | but I'd fundamentally disagree, as in the beginning they
               | were capturing the college aged to young professionals.
               | I'd say they fundamentally grew off the back of MySpace
               | users. Myspace was huge and everyone had a page at the
               | time.
               | 
               | Google was a little different as they did help to define
               | and create this space of web indexing, as a lot of early
               | search pages were more directories and portals.
        
           | tehjoker wrote:
           | Since Regan, the US doesn't care about concentration of
           | market power, only whether prices for consumers are affected.
           | Since Google services are "free", no anti-trust violations
           | are incurred under this standard.
           | 
           | However, it's looking like things might be changing slightly.
           | Biden appointed someone that cares about anti-trust. We'll
           | have to see if that's just for show or not like most of his
           | administration.
        
       | vernie wrote:
       | It's quite common for teenagers on TikTok to use a screenshot of
       | the often-wrong snippet at the top of the Google results page as
       | evidence in whatever crusade they're currently on.
        
       | jeffbee wrote:
       | This "panel" must be highly biased, right? Only Google itself
       | knows the real answer to this question. The data in the article
       | comes from 100 million people dumb enough to infect their devices
       | with malware.
        
         | ocdtrekkie wrote:
         | > Only Google itself knows the real answer to this question
         | 
         | This alone should be setting off alarm bells for everyone, the
         | government should be _raiding_ Google offices to find the
         | necessary facts to answer these questions. Google operates as
         | the de facto front page of the Internet, the default starting
         | point for the vast majority of the public, and they 're
         | incredibly dodgy about the real facts about how they use that
         | power.
         | 
         | It's incredible how often Google both states a "fact" that is
         | extremely biased in their favor, and simultaneously suggest
         | it's indisputable because only Google has data on it, and of
         | course, Google will not share the data because it's
         | confidential business information.
         | 
         | This stonewall is behind incredible lies like the idea that
         | targeted advertising increases revenue by 50%, despite
         | independent data finding the difference closer to 4%.
         | 
         | I think the issue at hand here, is that Google should be
         | legally compelled to disclose the real answers to this
         | question, and a lot of other questions about how their
         | algorithms work.
         | 
         | > The data in the article comes from 100 million people dumb
         | enough to infect their devices with malware
         | 
         | This is ironic, considering the Google Toolbar, headed by
         | Sundar Pichai himself, is much of how Google got it's mass
         | adaption as well as browsing data to improve their search
         | rankings. Perhaps the difference between "malware" and "useful
         | tool" is how successful the business behind it is. ;)
        
           | shortstuffsushi wrote:
           | > the government should be raiding Google offices
           | 
           | I can't get behind this. Suggesting that corporations be
           | raided by the government is not a good idea.
           | 
           | To my knowledge, Google has not denied any information
           | requests they've received (or been subpoenaed for), and
           | actively work with law enforcement in circumstances required
           | of them. If we get to a point where they stand in contempt of
           | court ordered information requests, perhaps this becomes
           | appropriate, but let's not jump straight there because
           | they're a big (huge) company. Many, if not most companies
           | have private information that only they would know about
           | their company and don't have the expectation of turning it
           | over, I don't think scale changes that.
        
             | ocdtrekkie wrote:
             | > To my knowledge, Google has not denied any information
             | requests they've received
             | 
             | Your knowledge stops very short in this area then. Google
             | is utilizing the entire playbook to delay and obscure
             | information from antitrust regulators. For example, Google
             | almost always responds to requests for response from
             | regulators on the last legally permissible day to do so,
             | often after requesting multiple extensions. Here's an
             | article about the _third_ extension they got to respond to
             | one of the EU charges:
             | https://phys.org/news/2015-08-google-extension-eu-case.html
             | (Google responded to this one four days before the deadline
             | of the third extension,
             | https://www.wsj.com/articles/google-responds-to-european-
             | uni...)
             | 
             | In another example, Google was to respond by April of 2016.
             | After getting extensions out to the end of September and
             | then October... Google finally responded on November 3rd:
             | https://www.digitaltrends.com/business/google-antitrust-
             | eu-r...
             | 
             | Each of these months-delayed responses of course, can be
             | summarized down to "Google doesn't believe Google is
             | anticompetitive" in a blog post I could've written in an
             | afternoon.
             | 
             | They managed to drag out the EU cases _years_ longer than
             | they should 've taken through these sorts of games, and the
             | US cases are now just getting started.
             | 
             | This was three days ago:
             | https://finance.yahoo.com/news/u-doj-accuses-google-
             | dragging...
             | 
             | Google has taken states to court to try and block them from
             | sharing information necessary to investigate the case:
             | https://www.axios.com/google-texas-paxton-antitrust-
             | microsof...
             | 
             | And have straight up refused to turn over emails and texts
             | from corporate executives relevant to the case:
             | https://nypost.com/2020/02/21/google-stonewalling-ags-
             | over-e...
             | 
             | Also, bear in mind, Google and Facebook agreed to cooperate
             | in fighting antitrust investigations against them, to avoid
             | one providing information on the other's side of the deal:
             | https://news.yahoo.com/google-facebook-agreed-team-
             | against-0...
             | 
             | Essentially what's happening here is Google knows it's in
             | the wrong, and it knows it's making more money than it will
             | ever be forced to give up in fines and penalties, so they
             | want to drag all of these processes out as long as
             | possible.
             | 
             | The public would be best served by raiding the offices,
             | seizing the information, and stopping all illegal
             | operations from continuing while the investigation is
             | completed, so that Google executives have adequate
             | incentive to respond quickly to restore business.
        
               | shortstuffsushi wrote:
               | I started to write up a whole thing, but your hn history
               | and linked twitter shows you're very openly rabidly anti-
               | google. That's fine, and in general I'd even mostly agree
               | with you. I draw the line at suggesting government raids
               | of private companies, though. That won't ever be a good
               | idea.
        
       | squarefoot wrote:
       | Not going to change, since Google has become a huge advertising
       | container with less and less value wrt genuine information about
       | products. If I search for a product to buy, I usually add the
       | "price" word to it so that the search engines includes shops
       | selling that product. All fine, but if I want to read reviews
       | (real ones, not the usual paid fakes) or blogs in which a product
       | features, compatibility etc. are discussed, which is very common
       | in IT hardware, I don't want Google to throw at me a pageful of
       | its top sponsors. No thanks, I don't care, I'm perfectly able to
       | find a place where to shop; what I want from a search engine
       | depicting itself as intelligent is to know when I want technical
       | information and stop defaulting nearly every damn result to a
       | shop to buy from.
        
       | MAXPOOL wrote:
       | Search is the most important application of AI inside Google.
       | It's the raison d'etre for data collection. So why the search
       | quality decreases?
       | 
       | My current hypothesis is:
       | 
       |  _Users who click ads and generate ad revenue like this garbage.
       | Google learns to serve this outlier group of users. Killing the
       | experience for everyone else is just a side effect._
        
       | superasn wrote:
       | This is going to be happening more and more as technologies like
       | GPT-3 get better and better.
       | 
       | I remember seeing a demo which accurately answered a lot of
       | search questions like who killed Mahatma gandhi, etc just using
       | the GPT-3 model(1). I'm sure Google must have even better models
       | than this and it only makes sense for them to answer the
       | questions directly when there is sufficient confidence level.
       | 
       | (1)
       | https://twitter.com/paraschopra/status/1284801028676653060?l...
        
       | fractionalhare wrote:
       | The author speculates that this is a direct side effect of Google
       | searches being monetized by ads, and therefore targeting multiple
       | searches.
       | 
       | I don't think that's the case. I think this has more to do with
       | the fact that Google now deliberately surfaces as much
       | information - including summaries, answers, tools and widgets -
       | in the search results page itself, which incentivizes searching
       | without a subsequent click. Google very much wants you to end
       | your search journey on google.com, but I think that's because
       | they believe it will keep people coming back. I do not think
       | Google directly tries to keep people searching for the same
       | thing.
       | 
       | This may still raise interesting antitrust concerns though.
        
       | BitwiseFool wrote:
       | Google results have gotten dramatically worse over this last
       | decade. Google now seems to fixate on the most common terms in my
       | query and returns the most generic results for my geographic
       | area. And, it seems like quotes and the old google-fu techniques
       | are just ignored or are no longer functional.
       | 
       | There are a whole host of factors behind this, but I'm certain
       | that the switch to Natural Language Processing / Semantic Search
       | drove this decline.
        
         | lifeisstillgood wrote:
         | So there needs to be a significant _cost in production_ of the
         | content - youtube for example - want to see how to (a recent
         | example) lay laminate floor, well you need to have a camera and
         | a person and, hell, a room with laminate flooring needed - that
         | 's a big cost.
         | 
         | Lowes has made a video, so have dozens of contractors. It's
         | amazing how tool rental firms have not advertised on there ...
         | actually that is a bit weird...
         | 
         | SideNote - for some reason I replied to an email outreach from
         | Rand, and he actually replied back within a few hours, clearly
         | having read my words and come up with a real answer.
         | 
         | I was frankly shocked. Either he works an inhuman amount or he
         | has secretly invented AGI to respond to his emails for him.
         | 
         | Kudos and good luck
        
         | cmckn wrote:
         | I don't think the "problem" here is bad search results -- I
         | think the lack of clicks is thanks to search results becoming
         | much richer. The "card" style answers that show up more and
         | more often mean I don't have to actually visit the site where
         | the information originated (which publishers despise, for good
         | reason). Take a common search I made last year as an example,
         | "covid king county" -- I almost never ended up visiting the
         | county's coronavirus dashboard because Google had the graphs I
         | wanted in the search results.
         | 
         | I think it's a popular opinion on HN that Google search sucks,
         | but I just don't agree. I used DDG on all my devices for the
         | better part of last year, and bailed when I noticed by g! usage
         | ratcheting up.
        
           | dougb5 wrote:
           | It can be simultaneously true that Google's gotten better at
           | displaying results pages that fully satisfy the user without
           | the need for a click, _and_ worse at other kinds of queries.
           | The latter case -- searches which I have to rephrase, or that
           | cause me to give up on the search entirely -- adds to the
           | total number of searches that do not lead to clicks.
        
           | jader201 wrote:
           | Yeah, the parent and most its children are focusing on
           | something not even related to the article -- this is about
           | providing what the user is looking for without the need for
           | more clicks.
           | 
           | While it's an unpopular opinion on HN, there's no denying
           | that from a user perspective, that's only a good thing.
        
             | bridanp wrote:
             | I definitely read this like the two of you. If the
             | information being shown by Google results is what I need,
             | there isn't a need to click further. On top of that, many
             | of us have been "trained" that products like ZScaler are
             | going to block most sites and register a hit with InfoSec.
             | I'm not going to click on bobsfunmainframefacts.com if
             | Google scraped the needed info for me.
        
             | rurp wrote:
             | Card results might be a good thing overall, but they
             | certainly aren't _only_ good. In many cases, adding the
             | cards takes revenue away from the exact people who
             | collected or created the content to make them possible in
             | the first place. We 'll never know how many websites shut
             | down or never got created to begin with given Google's
             | history of crushing the revenue from various sites on a
             | whim.
        
           | visarga wrote:
           | It sucks at searching for exact things, it would often subtly
           | by essentially change the meaning of the search. Like
           | confusing searches for the desired "weight of scooter" with
           | the max "weight of rider" on the scooter. What a shame, it
           | was even a shopping related search, where the money are. They
           | could have lead me to a sale.
           | 
           | When people are trying variations on a search it's a clear
           | sign of failure. They should do something about it, like use
           | a verbose natural language interface. Apparently the NLP
           | community can do natural language Q&A in papers, but Google
           | can't do it in search. Maybe it doesn't make business sense
           | to be such a useful service after all, better to keep it
           | status quo.
        
         | londons_explore wrote:
         | Everyone please post examples of search terms that have gotten
         | worse.
         | 
         | Specifically, it's handy to have the query, and the URL that
         | you think would be the best result.
         | 
         | Google engineers can then peer in and see why that URL didn't
         | rank highly.
         | 
         | The most common reason is it's behind an invisible captcha or
         | blocked by robots.txt, so do check that.
        
         | [deleted]
        
         | amaccuish wrote:
         | And half the time I click the wrong thing because the related
         | pages thing slides into view just as I click. That javascript
         | can burn in hell
        
         | kenny11 wrote:
         | Same here. I can remember how refreshing it was when Google was
         | new and you could trust it to give you results for what you
         | actually searched for instead of what it _thought_ you searched
         | for, like AltaVista and the rest of its competitors were doing
         | at the time.
         | 
         | I guess it's time for something new to do the same thing to
         | Google that it did to those companies years ago.
        
           | rchaud wrote:
           | Other sites still offered old-school website directories, I
           | remember using those for years, well after Google became #1.
           | 
           | I'd much prefer going back to something like that now than
           | bother with Google's approach; depending on the search term,
           | I already know what the top sites are going to be, and I know
           | they won't have what I'm looking for.
        
         | marcodiego wrote:
         | Probably a side-effect of SEO[0]. Its in the best interest of
         | the vender, not of the user. I should be banned, forbidden of
         | fought against by google themselves.
         | 
         | [0] https://en.wikipedia.org/wiki/Search_engine_optimization
        
         | vishnugupta wrote:
         | Not to mention that it's infiltrated by quora, Printerest, and
         | Wikipedia.
        
         | akkartik wrote:
         | Yeah. I wonder what fraction of searches actually end with no
         | clicks, just the requestor bouncing from the search results
         | page. Anecdotally, I suspect that metric is also trending in
         | the wrong direction.
        
         | minikites wrote:
         | >I'm certain that the switch to Natural Language Processing
         | drove this decline
         | 
         | It's the switch from lexical/syntactic search to semantic
         | search. There are benefits and drawbacks to each and it would
         | be nice for Google to give you the option to try each.
        
           | BitwiseFool wrote:
           | Thank you for the clarification, I edited my original post to
           | add "/ Semantic Search" because it's an important addition.
        
         | Hydraulix989 wrote:
         | I'm really starting to prefer DuckDuckGo at this point. There
         | was one time when I thought they would always live in Google's
         | shadow, but in this brave new world of content censorship and
         | commercialization-induced bias, I find that I get noticeably
         | "better" results on the more neutral alternative.
        
           | narrator wrote:
           | Anything in google that hits the political "twiddler" does
           | not produce useful results. This was in the Zachary Vorheis
           | leak of Google internal documents.
           | 
           | https://saraacarter.com/google-whistleblower-state-
           | attorney-...
        
         | dreamer7 wrote:
         | I have noticed an eerily accurate prediction of my search term
         | though. Several times, when I hit a bug and attempt to learn
         | more about it, Google makes precise auto-complete suggestions
        
         | gxx wrote:
         | For me Google "verbatim" is the best way to get focussed
         | results although it's too bad it doesn't allow date ranges.
         | Bing search with appropriate use of guotes, + and - operators
         | and date ranges usually beats non-verbatim Google search, and
         | it can sometimes be better than Google verbatim.
        
           | diegocg wrote:
           | The verbatim mode is exactly what most people here are
           | missing. But, for some reason, it's something that can't be
           | configured - you need to set it in every new search. Three
           | freaking clicks.
           | 
           | I don't understand what goes on corporations. I guess power
           | users aren't a target demographic anymore.
        
             | numpad0 wrote:
             | I'm suspecting that they generate results from statistics
             | ahead of time and just serve you the closest cached result,
             | unless it is strictly necessary to do an actual search.
        
           | dgellow wrote:
           | I had no idea "Verbatim" was a thing!
           | 
           | For those who don't know, after a search, click on "Tools",
           | then "All results", and select "Verbatim".
        
           | tablespoon wrote:
           | > For me Google "verbatim" is the best way to get focussed
           | results although it's too bad it doesn't allow date ranges.
           | 
           | One word of caution: I use verbatim mode and I regularly (but
           | not always) get Wikipedia clones as my top result. It must be
           | skipping some of their anti-spam filtering.
        
         | Der_Einzige wrote:
         | You are 100% correct about the switch to Semantic Search and
         | dense vectors being one of the main reasons. BERT shouldn't be
         | anywhere near my search results.
        
         | sbierwagen wrote:
         | I was trying to remember the name of a song. _Not_ an obscure
         | song:  "Toe Rag" by The Rifles, a modestly well known indie
         | band. I even remembered a chunk of the lyrics! But I got
         | nothing. Here's let's cheat, and copy and paste _exactly_ two
         | lines from the song.
         | 
         | https://www.google.com/search?q=See+them+more+than+my+friend...
         | 
         | I don't know what other people see, but I just get SEO garbage
         | listicles. Nothing even remotely relevant. Add "lyrics"? You
         | get lyrics..... for other songs!
         | https://www.google.com/search?q=See+them+more+than+my+friend...
         | 
         | You have to quote the entire string! Which won't work if you
         | misremembered a word or two.
        
           | resonantjacket5 wrote:
           | if you use double quotes you only need "See them more than
           | my" lyrics. Though if you do "see them more" you get "Further
           | Than the Stars" song instead.
        
         | fossuser wrote:
         | When I search Google now I mostly get spam.
         | 
         | "Product vs. Product" -> list of spam websites that just show
         | them side by side with ads.
         | 
         | "Product Review" -> same as above, spam.
         | 
         | "Product referral code" -> sites with spam and no codes.
         | 
         | Interesting web content is in Reddit (and youtube), Google
         | exists as a tool to search Reddit since the "new" Reddit site
         | is awful.
         | 
         | Programming questions are mostly stack overflow, but
         | occasionally you get a useful blog.
         | 
         | General knowledge is Wikipedia, news is axios.
         | 
         | Amazon for most purchases (except for products that have their
         | own brand and sites that are at risk of being faked). Etsy for
         | boutique stuff.
         | 
         | Most of the rest of the web is junk.
         | 
         | I think we could probably go back to curated 90s era web
         | portals and have a better experience.
        
           | monkeybutton wrote:
           | IMO Google Image search has gone down hill significantly too.
           | Getting full pages of pinterest results was bad enough but
           | now on my phone you have to scroll past multiple screens
           | worth of Google Shopping ads or images tagged with the
           | "Product" icon before you see any actual, organic photos of
           | the thing you're looking for.
        
             | creamynebula wrote:
             | Indeed, recently I tried Yandex for the first time and the
             | results were way better for everything I had to search in
             | the past 2 months since discovering it.
        
             | tompagenet2 wrote:
             | I know this sounds implausible, but I find Bing image
             | search so much better than Google.
        
               | DanBC wrote:
               | Bing had a problem with images of child sexual abuse, and
               | with bestiality images. I don't know if they've fixed
               | that.
        
               | kikokikokiko wrote:
               | Not just for images. Bing seems to be a lot more closer
               | to what Google search used to be a few years ago.
               | Anything related to torrents or streams is pretty much
               | impossible to find on Google. Any news not spouted from
               | mainstream sources, gone from Google. My default search
               | deck nowadays is a mix of Bing and DuckDuckGo.
        
               | marshmallow_12 wrote:
               | it's nice to see my vague worries, bothering me in the
               | back of my head put into words. Also good to know that
               | i'm not crazy for thinking googles results are
               | surpisingly poor and generic. I sometimes get the same
               | feeling using google that i get reading a poorly
               | transalated manual from a Chinese company. Generic,
               | admire the fact some effort has been made, little laugh
               | inside. Except this is google (and ironically, the
               | chinese copywriters are probably using Transalate)
        
               | AlexandrB wrote:
               | Yandex is surprisingly good at image search and allows
               | you to crop the source image in-browser.
        
               | superdisk wrote:
               | Yandex is CRAZY good. There's a Firefox plugin that lets
               | you reverse image search from the right click menu, and
               | it opens a tab for Google, Bing, Yandex, Baidu and
               | TinEye. Yandex is the king every time.
        
             | ep103 wrote:
             | Google Images now only returns maybe 1-200 images by
             | default, and if you click show me more, it shows a few
             | hundred. The top results are consistently pinterest
             | garbage, or similar types of spam. Images are consistently
             | diverse from what I've typed in, and results seem curated
             | to show a diverse types of results, which, given the small
             | number of returned relevant images, means I rarely find
             | something that looks like what I'm looking for.
             | 
             | What I've discovered, though, is that what google images
             | now does, is it is only returning a few results. If you
             | click a result, then there's a "new-to-me" "related images"
             | section that shows images similar to THAT image, only in
             | that window. It is in these images that I actually see the
             | results I was expecting to show on the main page.
             | 
             | Its still far worse than google images 10 years ago, but
             | not as bad as the UI makes you believe by looking at the
             | initial results page.
        
             | Hnrobert42 wrote:
             | For my money, yandex.com now has the best search results.
             | 
             | Beware though, yandex allows NSFW by default. You have to
             | enable safe/family search. This is the opposite of Google
             | and Bing, so it could get you in trouble at work. Those
             | crazy Russians.
        
               | kikokikokiko wrote:
               | So, they just show you what you are looking for :-) I
               | remember the days when Google would not try to protect me
               | from "dangerous" sites and images.
        
           | georgiecasey wrote:
           | I wouldn't object to all product review searches to be Google
           | ads now because it's all spammed anyway
        
           | rchaud wrote:
           | And people say SEO is snake oil!
           | 
           | You are absolutely correct. So many of the top results are
           | basically machine-generated pages, perfectly optimized for
           | search robots, not so much for humans.
        
           | naringas wrote:
           | > I think we could probably go back to curated 90s era web
           | portals and have a better experience.
           | 
           | sometimes I search hacker news directly when investigating a
           | new tech.
        
           | 1vuio0pswjnm7 wrote:
           | "Most of the rest of the web is junk."
           | 
           | Google today limits how much of "the web" (their index) they
           | will let you see.
           | 
           | You are only seeing what they choose to allow you to see.
           | 
           | Google, not the user, determines "relevance" and Google
           | automatically excludes results. in theory this sounds useful.
           | In practice, Google is now limiting max number of results to
           | 200-300 or 500 if you add &filter=0. Retrieving 501 search
           | results for a single search is not allowed. Sorry.
           | 
           | Try a search for some common phrase like "the web". Surely
           | this phrase occurs on more than 500 web pages. Yet Google
           | will limit you to only 231 results. Does that represent the
           | entire www. Then you try "repeat the search with the omitted
           | results included". Google then limits you to 466 results.
           | WTF. What if you searched page titles for some string. Is
           | every string you search going to be found in less than 500
           | pages.
           | 
           | Google search results today are not representative of the
           | entire www. Not even close.
        
           | bick_nyers wrote:
           | Quora can be good too, my go to is usually "question reddit",
           | and if that is not sufficient then "question quora". Quora is
           | spammy too though, so it is hit or miss, but when it hits, it
           | hits good.
        
             | Mrnothing_ wrote:
             | I hate quora don't have a report for spam sell
        
           | ecf wrote:
           | > Interesting web content is in Reddit
           | 
           | I've found this to no longer be the case after Reddit has
           | starting doing nefarious tricks with the date of a post.
           | 
           | For example, I'll click on a link in Google showing it's from
           | last week when in reality the post is 2 years old.
        
           | hef19898 wrote:
           | Oh yeah, try finding honest product comparisons and test. It
           | is spam or "aggregated tests" on shopping sites. latest
           | examples: cameras and tires. Cameras worked reasonably well
           | on youtube (required some diging to get the "influencer"
           | stuff out of the way). Tires required going through various
           | forums. because every single video or review for tires I was
           | looking for was product placement, spam or both. in the end
           | price and availability decided the tire question. sometimes I
           | miss the times when you had magazines catering for a certain
           | domain doing honest tests and reviews. Well, even back then
           | magazines started to prefer Canon over Nikon or the other way
           | round.
        
           | nwienert wrote:
           | There's a common thread in _every_ one of the good sources of
           | search information: user curated content.
           | 
           | Usually: voted on/curated by members who are specialized in
           | some way (reddit, so, hn, wikipedia to a degree).
           | 
           | The fallbacks are editorial sites.
           | 
           | If you make a search engine that focused on indexing user-
           | curated sites + results outside of that that are themselves
           | curated/voted-on by your search engine users (ie, you and
           | others could upvote axios and Amazon as a good source), I
           | think you'd have an interesting model. Basically, take the
           | HN/reddit model to search itself.
        
           | dundarious wrote:
           | I have a cat that is always ravenous for anything edible,
           | even if it's not exactly typical cat fare, e.g., my leftover
           | salad, berries, etc. Trying to search for "can cats eat X"
           | after he manages to get a few sneaky morsels is almost
           | pointless. There are so many spammy sites for every value of
           | X, and I have no idea if it's a sophisticated problem to
           | systematically exclude this type of useless content, but
           | Google's top results are chock-full of sites that all seem to
           | follow the format below, where the question is not answered
           | at all:
           | 
           | Is it safe for cats to eat X?
           | 
           | Cats are mischievous and we love them.
           | 
           | X is not typical cat food. Let's go over some background on X
           | before we answer the question.
           | 
           | Cats are obligate carnivores.
           | 
           | Thanks for reading, make sure to subscribe or buy these
           | products!
        
             | gnulinux wrote:
             | For my cat, I'd probably just call the pet poison line in
             | my state/country. Dogs are relatively better at eating
             | human food (except very obvious well known examples like
             | alcohol, grapes, cooked bones etc) but most plants can be
             | poisonous to cats, so I wouldn't risk it.
        
               | _nalply wrote:
               | Simple rule: Chocolate is poisonous to cats. And what's
               | poisonous to humans is usually poisonous to cats as well.
        
               | gnulinux wrote:
               | This is a terrible simple rule if you have a cat. Most
               | house plants are poisonous to cats.
               | 
               | https://www.aspca.org/pet-care/animal-poison-
               | control/toxic-a...
               | 
               | In addition to plants, common human drugs like alcohol,
               | THC and caffeine are also poisonous to cats.
               | 
               | Also common human spices such as salt, garlic and onion
               | can be toxic too. Cats tolerate very small quantities of
               | these (e.g. small slice of salami), but feeding your cat
               | a chicken with garlic sauce is probably a bad idea.
        
               | Traubenfuchs wrote:
               | While we are at it: The popular hair loss medication
               | minoxidil is HIGHLY TOXIC to cats.
        
               | _nalply wrote:
               | I retract my simple rule. It's bad. Sorry.
        
             | blueboo wrote:
             | Is it really that bad? I tried three queries.
             | 
             | Can cats eat chocolate? Yields ovrs.com (Oakland vet),
             | purina, webmd, thesprucepets.com (cat blog run by vets),
             | pdsa (pet veterinary charity)...
             | 
             | Can cats eat grapes? Yields top-N dangerous foods for cats
             | listicles from various sites such as pet insurance and cat
             | food brands. A response from a veterinary trust is in the
             | top ten.
             | 
             | Can cats eat paint? Yields all reputable medical sources
             | for the first several hits.
             | 
             | I'm not sure I can square this with your description of
             | ubiquitous spam swamping out useful information.
        
             | ratww wrote:
             | Yep, this is Content Marketing. People use SEO tools to
             | gauge how good a blog post is going to rank, and the
             | current sweet spot seems to be around 1000 words, so they
             | end up filling it with fluff. Some of those are even
             | machine generated.
             | 
             | The answer to the "can cats eat X", of course, can't be at
             | the beginning or at the end. The reason is that the user
             | must stay a long time and read the text, otherwise Google
             | punishes the website for having a more than acceptable
             | "bounce rate".
             | 
             | Putting the answer in the title (what has been dubbed
             | "Anti-clickbait") also makes the site "less clickable" and
             | will make it drop from the results. Trust me, I tried.
             | 
             | This is why we can't have nice things.
        
               | nonameiguess wrote:
               | I use DuckDuckGo and haven't used Google in years, but
               | searching "can cats eat asparagus" shows three answers
               | above the fold just in the snippets without even needing
               | to go to the page. Yes, they can, apparently, and it's
               | perfectly safe. No ads in the results, either.
        
               | dmart wrote:
               | I don't believe for a second that Google's algorithms are
               | unable to identify and remove content marketing blogspam
               | from the results. It must be profitable somehow for the
               | majority of search results to be utterly useless.
        
               | samatman wrote:
               | The point of content marketing blogspam is to pester the
               | reader with AdWords and the occasional affiliate link.
               | 
               | Old-school useful content is rarely monetized, just
               | someone sharing their passion for something. Occasional
               | affiliate link, with the obligatory apologetic "hey web
               | servers cost money, so I included some affiliate links
               | here!"
               | 
               | The uselessness is just a side effect of Google directing
               | you toward paying customers.
        
               | lordgrenville wrote:
               | > I don't believe for a second that Google's algorithms
               | are unable to identify and remove content marketing
               | blogspam.
               | 
               | Easy for me to believe. They have to use some formula,
               | and as soon as they change it, well, there's a massive
               | industry dedicated to getting around it. If their
               | algorithm is just "filter out what's useless", that's
               | AGI.
        
             | dragonwriter wrote:
             | > Google's top results are chock-full of sites that all
             | seem to follow the format below, where the question is not
             | answered at all:
             | 
             | Huh, I just tried this with a bunch of stuff and the
             | snippets for each of the top several results for each all
             | had fairly direct yes/no answers with reasons. Don't know
             | if I got lucky hitting the right food items, or if it's a
             | personalization issue.
        
           | amelius wrote:
           | According to Google search, 90% of the web is content farms.
        
           | blueboo wrote:
           | My experience is puzzlingly contrary to the unanimously-
           | shared frustration above.
           | 
           | I tried this with a bunch of products ripe for spamming:
           | instapot review, nvidia 3070 review, and Apple Watch review,
           | and the first page results were almost entirely reputable.
           | 
           | I also tried "huggies vs pampers pull ups" and the result is
           | quite a good variety of forum threads, blogs, and reputable
           | articles. "Quasar formation" leads to Wikipedia, but also
           | academic articles and astronomy.com. "How beer is made" is
           | even better quality.
           | 
           | Is most of the web junk? Have I gotten astronomically lucky
           | in not finding it? Are these somehow the exceptions that
           | prove the rule?
           | 
           | (Ironically I think my search terms caused this comment to be
           | flagged as spam..!)
        
             | fossuser wrote:
             | The results are better when the products are more
             | common/famous (Nvidia card, instapot) since there will
             | likely be reviews from The Verge or something that rank
             | highly.
             | 
             | It's less common stuff that tends to give you mostly crap.
        
           | numpad0 wrote:
           | What really astonish me is they sometimes give me straight up
           | malvertising fake domains, like "general-<word>-info. xyz"
           | second or third from topmost these days! wtf.
        
           | queuebert wrote:
           | You can search Reddit from DuckDuckGo by adding '!r' to your
           | search terms. This is how I search most of the time these
           | days for the exact reasons you mention above. DuckDuckGo has
           | many other bang shortcuts like that too, like '!w' for
           | Wikipedia. Actual search engine results are too manipulated,
           | but they make great link aggregators.
        
             | CiceroCiceronis wrote:
             | Also, you can set up custom search prefixes for more
             | obscure sites you visit regularly using Firefox
             | (potentially Chrome too).
        
             | bentcorner wrote:
             | Note that "!r <foo>" is different than "site:reddit.com
             | <foo>". The former redirects you to reddit's own search,
             | the latter keeps you on DDG but restricts the results to
             | reddit.com.
             | 
             | I prefer "site:reddit.com" but honestly it's only because
             | I'm used to it. I search in-app on mobile frequently (which
             | I assume is the same as the on-site search) and it's
             | generally pretty good. It usually finds something for me
             | but sometimes using an external search engine works better.
        
           | jjbinx007 wrote:
           | Occasionally I open a private window and try browsing the web
           | on my phone or laptop without an ad blocker. It doesn't take
           | long before the autoplaying videos and Taboola crap makes me
           | close the browser.
        
             | purerandomness wrote:
             | You can set extensions to work in private windows in the
             | settings.
             | 
             | Agree, the web is unusable without an ad blocker.
        
           | samvher wrote:
           | I haven't heard of Axios before - how would you characterize
           | it? Looking at the website I can't quite tell if it's an
           | aggregator or how they generate content, and if there is any
           | particular leaning to what they host.
        
             | ckolkey wrote:
             | They write their own content. It's a site who's focus is
             | short, concise stories.
        
           | axaxs wrote:
           | Agreed with everything above.
           | 
           | If I ever X vs Y in google, I append site:reddit.com
           | 
           | I'm not a huge fan of Reddit, but it's about the largest
           | forum. I really miss Forum search in Google.
        
             | Shared404 wrote:
             | > I really miss Forum search in Google.
             | 
             | You may find this useful: https://boardreader.com/
        
               | axaxs wrote:
               | This is awesome, how did I not know it existed. Thank
               | you!
        
               | Shared404 wrote:
               | Always happy to help!
               | 
               | I try to "collect" search engines, so I'm always
               | interested in finding more/sharing the ones I've found.
        
               | edoceo wrote:
               | Now I'm waiting for your Show HN curated list of
               | alternative search engines
        
               | Shared404 wrote:
               | I've thought about doing it before. I don't have quite
               | enough to justify a Show HN though.
               | 
               | You can see the list here[0], and if you see more feel
               | free to send them my way!
               | 
               | [0] http://a-shared-404.com/other-stuff/
        
               | rurp wrote:
               | One I just recently discovered is symbolhound.com. It's
               | nice because it lets you search for characters that
               | google absolutely refuses to treat as search terms. I
               | needed to debug some makefiles and bash scripts the other
               | day (not my strong suit!) and it helped me understand
               | some of the weird syntax I was seeing.
               | 
               | As others have mentioned, Google no longer respecting
               | literal search terms has made it _much_ worse for many
               | types of searches. DDG had been great at this, but sadly
               | has been following in Google 's footsteps the past few
               | years.
        
               | Shared404 wrote:
               | Ooh thanks! I'll throw that on the list!
        
             | nafizh wrote:
             | Yesterday I discovered, if you go to the 2nd page of the
             | search results the "site:example.com" no longer works. The
             | user hostility is shocking.
        
               | [deleted]
        
               | lrem wrote:
               | Can't reproduce:
               | http://pub.lrem.net/2021/03/Teifo4sh/serp.jpg
        
             | FpUser wrote:
             | >"I really miss Forum search in Google"
             | 
             | I absolutely hated when they did remove it. I was able to
             | sort of mitigate it by adding "forums" and "discussions" to
             | search terms but it is not the same of course.
        
           | bcrl wrote:
           | Amazon search is similarly broken. Try to find an ECC DIMM on
           | Amazon. Everything I try results in dozens of listings for
           | non-ECC DIMMs. Even searching for " ECC" doesn't work all
           | that well. It's sad that in these days of advanced neural
           | networks, we can't get a simple binary attribute matched
           | correctly in search results.
        
             | necovek wrote:
             | I guess it's location based too (like Google is). Searching
             | for "ECC DIMM" returned a bunch of actual ECC memory chips
             | available to ship overseas on the first page of results on
             | Amazon.com, though I'd still suggest being more specific
             | when searching for ECC RAM myself (eg. RDIMM or UDIMM
             | or...).
        
               | bcrl wrote:
               | I did, and that helped a little, but it's just sad that
               | what should be a solved problem by now isn't. Nearest
               | neighbour search is so not helpful to me in many cases.
        
           | typon wrote:
           | For pretty much any product or review related search I just
           | do "<product name> reddit" and then scour the somewhat up
           | voted posts for information. Have to deal with tons of dead
           | links though for any post older than a couple of years. The
           | Web really seems like it's an awful place. The original dream
           | of hyper links is really dead. It's all about jumping from
           | walled garden to walled garden through tricks and luck.
        
             | cryptoz wrote:
             | Google is having trouble determining the date of reddit
             | posts and is also making their filter rules useless. You
             | try to filter last month, a result says 3 days ago and you
             | click, but reddit says it was 2y ago!
        
               | typon wrote:
               | Agreed, this is infuriating
        
             | zip1234 wrote:
             | and reddit has gotten much less useful with all their push
             | for login and using their app...
        
               | Spivak wrote:
               | This in no way absolves their god awful mobile experience
               | but if you're logged into Reddit with the new UI turned
               | off or use the Old Reddit Redirect add-on it's basically
               | as if nothing on Reddit changed since 2011.
        
               | londons_explore wrote:
               | The new UI is great! It keeps the programmers occupied so
               | they stop messing with the old UI that I actually want to
               | use.
        
               | hntrader wrote:
               | This was one of the few UI changes that I never got
               | accustomed to over time. It's _still_ just as bad,
               | irritating and ugly as the first day I used it.
        
               | typon wrote:
               | Till one day they pull the old UI and theres nothing you
               | can do about it
        
               | mjrpes wrote:
               | That might begin the next major exodus. Digg -> Reddit ->
               | ???
        
               | Spivak wrote:
               | I mean there's not _nothing_ you can do. You can still
               | grab the source to old Reddit and it 's just a matter of
               | gluing the old UI to the new API like all the 3rd party
               | clients do.
               | 
               | Not trivial by any means but there's a lot of prior art
               | floating around you could pull from.
               | 
               | Sure they could pull API access and be more hostile to
               | scrapers but that's the current escape hatch for people
               | who would have left because of the redesign.
        
               | breakingcups wrote:
               | I'm even more worried they'll shut off the API at some
               | point and start going hostile to third-party clients.
        
               | ookware wrote:
               | The day they turn off old reddit and stop third party API
               | access is the day I can finally detox myself from reddit.
        
               | unionpivo wrote:
               | :) The old wife and a mistress approach
        
               | astrange wrote:
               | Their mobile website works fine for me, or at least the
               | annoyances are a blessing because I spend less time on
               | it. The one thing I do notice is if you follow a link out
               | of reddit then go back, it shows an error instead of the
               | thread and you have to reload, which loses your place.
        
               | dschuessler wrote:
               | Use the Teddit frontend (https://teddit.net/) and the
               | Redirector extension
               | (https://einaregilsson.com/redirector/) to redirect all
               | Reddit links to Teddit and view the content there. You
               | won't be bothered by pushes for login again.
        
               | throwaway743 wrote:
               | That, and don't get me started on their search. Love
               | getting 0 results on initial submit, then reloading the
               | page with the results magically appearing...
               | 
               | Also love being redirected in order to continue reading
               | certain threads
        
         | ekianjo wrote:
         | For coding questions it still works relatively well. For
         | "reviews", or anything remotely tied to commercial interests,
         | it's indeed pure garbage: pages and pages of low quality links.
        
         | colordrops wrote:
         | The main problem with google search is that results are driven
         | mostly by interests other than the user doing the search.
        
         | benibela wrote:
         | It seems to just return the most popular sites
         | 
         | Mostly ignoring what is on the sites
        
         | the__alchemist wrote:
         | I agree, but it still seems far ahead of any competitor. Eg
         | DuckDuckGo, Bing etc... anecdotally for the things I search
         | for.
        
         | bmitc wrote:
         | It drives me crazy how Google never fails to remove the most
         | unique and yet most important words of my search term. It
         | basically does this 99% of the time now.
        
           | georgiecasey wrote:
           | I wonder are they doing this because of a resources issue; do
           | including all the unique words put too much of a hit on their
           | servers and it's way cheaper to give generic results?
        
           | vkou wrote:
           | If you force the term to stay, you'll get two search results,
           | neither of which answer your question.
           | 
           | The web of 2021 sucks.
        
             | another-dave wrote:
             | I'd prefer to recognise immediately that there are no
             | results & reframe my query that to start to scan down
             | through the results, maybe click into one & start to read
             | only _then_ to realise it doesn't relate, back to Google --
             | "oh, they didn't actually search for what I told them to
             | search for" & then reach the same point they could've given
             | me at the start.
             | 
             | At least there should be a checkbox for "make a best guess
             | when limited results" / "give me my exact search query"
             | (maybe there is somewhere & I've missed this)
        
             | plorkyeran wrote:
             | Google's search index of the web of 2021 sucks. Getting two
             | search results which match the exact terms I got is no
             | longer particularly strong evidence that those were the
             | only pages with those terms, and quite a few times I've had
             | it fail to find pages which do exist and should have
             | matched the search I did.
        
           | tablespoon wrote:
           | > It drives me crazy how Google never fails to remove the
           | most unique and yet most important words of my search term.
           | It basically does this 99% of the time now.
           | 
           | Which is ironic, because one of Google's original innovations
           | was to make a space an AND connector instead of OR (which its
           | competitors used to maximize result counts). Back then, they
           | understood that fewer, more specific results were better.
        
         | polote wrote:
         | It really depends on what you are looking for. If you are
         | searching on a term that is used by business you will get
         | mostly shitty content. But if you search for things that make
         | no money, for example. "diff with prosemirror" or "travelling
         | with monitors" you will get very relevant results.
         | 
         | I don't think it has a lot of to do with new search algo. I
         | think it is the opposite, the algo is mostly the same as a
         | decade a ago, but now it is abused by SEO expert. And Google
         | doesn't seem to care yet
        
         | tomxor wrote:
         | > Google now seems to fixate on the most common terms
         | 
         | This feels very true... the majority of my searches go like
         | this:
         | 
         | 1. Search with all relevant terms with some parts that should
         | be exact combinations in quotes => nothing or BS results
         | 
         | 2. Remove words that Google is fixating on without context =>
         | no or seemingly unrelated results without search terms at all
         | 
         | 3. Reduce specificity to 2 or 3 words, topic and subtopic
         | (trying to locate context only and search the rest myself) =>
         | sometimes ends me on sites where I can then just browse for the
         | result i'm after
         | 
         | 4. Worst case reduce to single search term to find huge context
         | sites and manually search myself. Sometimes at this point I
         | just give in and manually navigate to other sites where I know
         | I can manually browse and narrow down context myself and then
         | try to find what I'm looking for... it really feels like a curl
         | web scrape and grep would work better than Google at this point
         | (yes I know google "site:", it's doesn't work properly
         | anymore).
        
         | Abishek_Muthian wrote:
         | I started writing down the search queries for such bad results
         | from different search engines to publish one day a 'Search
         | Engine Wall of Shame'.
         | 
         | But this needs to be public effort to create any meaningful
         | action from search engines.
         | 
         | How many of you would be willing to contribute to such platform
         | by submitting your bad search results?
        
         | neogodless wrote:
         | I find it really obnoxious that if I search on 5-6 terms,
         | Google will return popular results that include 1-2 of the
         | least specific but most popular terms. If I put anything in
         | quotes, it will ask if I really mean something less specific
         | than what I put in quotes! Well yes if we get to a generic
         | enough level, you will return the best relevant results to
         | those generic terms. Who cares if they relate to the specific
         | search I started with?
        
         | arbirk wrote:
         | Totally agree. And there are spampages on nearly all results
        
         | tablespoon wrote:
         | > Google results have gotten dramatically worse over this last
         | decade. Google now seems to fixate on the most common terms in
         | my query and returns the most generic results for my geographic
         | area. And, it seems like quotes and the old google-fu
         | techniques are just ignored or are no longer functional.
         | 
         | I thought the main issue here was Google directing searchers to
         | its own services and scraping data from non-Google websites to
         | present on its own pages? It's declining search result quality
         | is certainly an issue, but I don't think this link is about
         | that at all.
        
         | dougb5 wrote:
         | It's infuriating when Google prefers the documents that ignore
         | some of my keywords even when there are plainly pages that
         | include them all. I get the sense that there's an over-
         | weighting of broad semantic match, to the detriment of lexical
         | match, in their current ML model, whatever form it is now. It's
         | harming quality for a segment of technical users like ourselves
         | but might be "better" in the aggregate over all users,
         | according to at least some of their internal quality metrics.
         | 
         | Back in the 90s, search engines were driven largely by sparse
         | vector representations of the documents such as TF IDF vectors
         | before latent semantic indexing, topic modeling, and other
         | dense vector representations like sentence embeddings entered
         | the fray (not to mention non-content features that use the web
         | graph, click stream, etc.). A lot of NLP applications use a mix
         | of dense and sparse features but it's hard to get the balance
         | right in a way that works for all inputs. Google's pendulum has
         | swung too far in the "dense" direction, as it certainly seems
         | "dense" a lot more often lately!
        
           | visarga wrote:
           | They are missing the mark on excellence. Apparently having
           | thousands of PhD's and product managers does not make for a
           | better search experience.
        
         | c7DJTLrn wrote:
         | Agreed, I have issues daily with Google:
         | 
         | * shows results despite having zero actual matching results
         | 
         | * ignores parts of the query even if they are surrounded in
         | quotes
         | 
         | * gets completely thrown off by keywords (and, or, etc) and
         | symbols (=, ;, etc)
        
         | reaperducer wrote:
         | _Google results have gotten dramatically worse over this last
         | decade._
         | 
         | A lot of people say this is because Google is worse at
         | returning the desired search results for various reasons
         | (algos, ads, spam, etc). I've come to suspect it is more
         | deliberate on the part of Google.
         | 
         | I've said it before, so I'll belt out the chant again: "Google
         | doesn't make money from providing the right search results.
         | Google makes money from keeping you searching for the right
         | search results."
         | 
         | This is especially true for the vast majority of people on the
         | internet who do not know there are any (better or worse)
         | alternatives to Google.
        
           | numpad0 wrote:
           | I've seen it: I happened to enter exactly the same query from
           | two separate IPs used by communities without deep cultural
           | connections in between, and only one of them returned the
           | desired results.
           | 
           | That felt like a thick wall of glass separating worlds have
           | suddenly come into my view.
        
             | hobs wrote:
             | ooh yeah, especially when I am doing some specific database
             | programming stuff and my results come up with amazing
             | perfect resources and a noob's results come up with
             | absolute shit... its bad.
        
           | Const-me wrote:
           | And another reason, Google makes money when you click on low-
           | quality machine generated search results, because these pages
           | are almost always monetized with google ads. This causes a
           | conflict of interests: when they improve search, they earn
           | less money.
        
             | jayqd3 wrote:
             | Your remark is very good. How do they balance rich answers
             | which lead to zero-clicks with the revenues which are based
             | on a-clicks? Thanks.
        
           | [deleted]
        
         | [deleted]
        
         | onetimemanytime wrote:
         | >> _Google results have gotten dramatically worse over this
         | last decade_
         | 
         | I have ZERO doubt in my mind that a Google search update that
         | decreases their ad revenue would be rolled back and metrics
         | tweaked to make it so. So...
        
         | echelon wrote:
         | My guess is that you're part of an unprofitable long tail. Why
         | optimize for your use case when they can capture customers that
         | bring more money with far less effort?
         | 
         | I wager that most people don't perceive a decline in search
         | results quality. At least not to an extent where they'd notice
         | and switch to using Bing.
        
           | spiritplumber wrote:
           | I'd guess because people who are looking for something
           | specific, are more likely to buy the damn thing if they find
           | it, if it's something buyable.
        
           | remram wrote:
           | I'd be surprised if there was a long tail of customers. There
           | is probably a long tail of searches for most customers.
           | 
           | Google giving up on difficult searches and focusing on
           | showing promoted links, AMP sites, and "rich" result boxes is
           | probably a sound business strategy too, and is unlikely to
           | make users switch search engines this late in the game
           | (Bing/DDG don't seem to do better anyway).
        
           | yakubin wrote:
           | Google Search users aren't Google's customers. Making Google
           | Search useful to its users is not what makes it profitable.
           | It only needs to be mildly better than the competition, so
           | that people use it and can be used for collecting data and
           | serving ads.
           | 
           | So GP may not be "an unprofitable long tail". GP may in fact
           | be "a profitable typical long tail for whom Google Search is
           | frustratingly unhelpful".
        
         | ImpressiveWebs wrote:
         | Google doesn't want people to find alternative sources for
         | news, healthcare, and politics. They now force all the
         | mainstream sources to the top, regardless of whether the search
         | terms entered have any relation to the actual results. And this
         | seems to have carried over to other subjects as well, because I
         | can never find obscure pages any more.
         | 
         | This should destroy Google, but for some reason it doesn't, and
         | it baffles me that they are still surviving in this.
        
           | s1artibartfast wrote:
           | This is has been my experience as well. When I search using
           | very specific terms for a any topic tangentially related to
           | something popular, all I get is the News articles.
           | 
           | I suspect it is because the best sources of information do
           | not serve adds, but news, spam, and social media do.
        
           | AlexandrB wrote:
           | > alternative healthcare
           | 
           | I don't blame Google for this. 99% of alternative medicine is
           | quackery and it's almost impossible to separate wheat from
           | chaff in an automated way.
        
             | godshatter wrote:
             | Why should Google care about this? Maybe I'm trying to find
             | examples of egregious claims made about a particular
             | alternative medicine.
             | 
             | I only want Google Search to filter based on search terms,
             | not it's creators opinions about what I'm searching for.
        
           | throwaway53453 wrote:
           | Thank the media for slandering the company, accusing it of
           | perpetrating genocides, political strife, Russian election
           | hacking conspiracy, etc... The reason they do this is being
           | scared of liability, not a top-down desire to control.
        
           | rchaud wrote:
           | Same could be said for any site that is smaller in scale than
           | the #1 result.
           | 
           | If I'm looking for a review of a Yeah Yeah Yeahs album, I
           | will see links to Amazon, Pitchfork, Rateyourmusic and other
           | sites well before I find something written by a regular
           | person on their personal blog.
           | 
           | Same goes for products. I will see a page of Amazon links
           | before anything on say, a boutique Ecommerce website with a
           | Shopify backend.
        
         | DanBC wrote:
         | And the natural language questions sometimes get stuck. For
         | example, [what's the difference between cauliflower cheese and
         | cauliflower mornay] seems like it should return a page that
         | tells you what the difference is, but it doesn't. It returns a
         | bunch of recipes.
        
           | notahacker wrote:
           | The highlighted responses to _suggested_ natural language
           | questions are comically bad. Answers to different questions,
           | complete failure to apply simple contextualisers like
           | 'today', and treating some random on Quora or some splog as
           | an authoritative source for identifying a fact that _has_
           | authoritative sources. I know it 's difficult to do this
           | stuff without human curation, but it's like a campaign to
           | discourage people from taking NLP seriously.
        
         | Arnt wrote:
         | Dramatically worse... if that's true, then I wonder how good
         | they were a decade ago. Because every search I've done today
         | produced the result I wanted on the first page of the results,
         | above the fold.
         | 
         | I can't say I've really counted how many days that's true. I
         | can't even say that I really remember what searches I did
         | yesterday or the day before. But if I'm not totally weird and
         | google searches were dramatically better in the past, then they
         | must have produced the desired results every time on almost
         | every day.
        
           | eitland wrote:
           | > Dramatically worse... if that's true, then I wonder how
           | good they were a decade ago.
           | 
           | Oh, I forget some people doesn't know why Google enjoy their
           | current position:
           | 
           | Back before 2007 they completely blew competition out of the
           | water:
           | 
           | If something was accessible on the Internet and wasn't behind
           | a noindex spell, Google would find it.
           | 
           | Compared to other search engines that both then and now work
           | more like Google does today it was totally amazing.
           | 
           | Then things started to go sideways:
           | 
           | - first there was: did you mean <something else with similar
           | spelling>? (this was actually user friendly)
           | 
           | - then there was: we didn't find many results for <search
           | term> so we included <related but different search term>, use
           | double quotes to search for "<search term>"
           | 
           | - then there was fuzzing: expnding all my search terms into
           | the unrecognizable unless I double quoted them
           | 
           | - and the latest few years they have also ignored my double
           | quotes
           | 
           | somewhere in between there they messed up the + operator that
           | used to mean "make sure this term is included" as well as ~
           | that used to mean I wanted Google to fuzz that term.
           | 
           | Sometimes I can get better results by trying to think how my
           | wife would phrase the question, i.e. instead of searching for
           | 
           | - <search terms including a weird _mispeling_ from a dialog
           | box >
           | 
           | I search for
           | 
           | - <why does my computer show search terms including a weird
           | _mispeling_ from a dialog box >
           | 
           | But other times nothing works.
        
             | nitrogen wrote:
             | _somewhere in between there they messed up the + operator
             | that used to mean "make sure this term is included"_
             | 
             | IIRC this one was driven by Google Plus marketing wanting
             | "+" to mean "Go to this page on Google Plus" so they could
             | do some co-marketing thing with +Pepsi.
        
               | AlexandrB wrote:
               | Unbelievable. Google plus is the "gift" that keeps on
               | giving, even after it's gone.
        
               | eitland wrote:
               | Most amazingly the worst thing about it is they killed it
               | after it had become nice :-)
        
               | eitland wrote:
               | My understanding as well.
               | 
               | It never made sense to me for Google+ but it broke that
               | feature.
               | 
               | Lately it seems + might be working on DDG and maybe
               | Google as well, only I have to use it in combination with
               | double quotes like this:
               | 
               | + <some search terms including a +"weiiird" one>
               | 
               | Edit: Can't say for sure if it is a feature or if I just
               | knock out the dumbifier somehow :-P
        
           | rplnt wrote:
           | Default search might have gotten better, but it also became
           | virtually impossible to do any complex queries. Google is
           | being too smart and it's extremely hard to find old results,
           | foreign results, other meanings of a popular keyword. It's
           | always trying to force you to the same results, whatever you
           | try. Oh, and if it's anything you can buy you get loads of
           | ads followed by spam.
        
           | purerandomness wrote:
           | > every search I've done today produced the result I wanted
           | on the first page of the results, above the fold.
           | 
           | Same for me, but that's because I just stopped searching for
           | things that I know will not give me good quality results as
           | they used to be circa pre-2010 back when search tools like +,
           | -, and "" still worked and the results weren't filled with
           | generated SEO texts.
        
         | [deleted]
        
         | dawnerd wrote:
         | I was kinda thinking the same too until I went back and gave
         | bing and DDG a shot and well, Google is still way better for my
         | searches. I think its more of the seo spam that popping up
         | thats making the results look less useful.
        
           | bick_nyers wrote:
           | That would be an interesting problem, how do you
           | algorithmically filter out SEO and focus on useful
           | information? A signal vs. noise problem, but on human text,
           | with the added challenge that the noise is trying to outsmart
           | you. Maybe an adversarial ML network with an SEO-generating
           | bot working against you?
        
             | Const-me wrote:
             | Technically, trivially simple: detect and penalize ads. You
             | can even reuse an ad.blocker's database for the detection.
        
       | latenightcoding wrote:
       | Quoting part of a comment I posted on HN in 2018:
       | 
       | "love monetizing niche search engines and other data products,
       | but it looks like Google will eventually get into any industry
       | where the main source of traffic is organic search, I wonder what
       | is next."
        
       | boromi wrote:
       | Google anything... more than half the page is irrelevant adds.
        
       | thaumasiotes wrote:
       | I'm confused by the top comment using this headline to complain
       | about the quality of results. The quality of results is obviously
       | irrelevant to the fact that most searches do not result in
       | clicks. Google specifically tries to answer your question on the
       | result page:
       | 
       | "nifarious" - oh, it's spelled "nefarious"
       | 
       | "1000 USD in CHF" - aha, about 1000 swiss francs
       | 
       | 4 tablespoons in cups - 1/4 cup
       | 
       | "how old is taylor swift" - 31 years; this shows up in the
       | _suggested search dropdown_ , so you don't even need to hit the
       | result page
        
       | sebringj wrote:
       | I think this is mostly due to the immediate messaging they give
       | on the topic that is sufficient and no further click is needed.
       | Meaning the little drop down suggestions more often than not for
       | me has the full content I want. For example, "What is the meaning
       | of temporal?" or 'Who wrote "Wild Thing?"'. Google has inline
       | calculators and an amazing array of usefulness without needing a
       | website to go to in so many cases growing more and more. What is
       | kind of sad/funny about this is its making the search results
       | themselves less useful in which it was built on, giving less
       | incentive to give this AI food.
        
       | zuhayeer wrote:
       | What's disappointing about this is how inaccurate some of the
       | information is. For example, we even go the extra step of adding
       | the OccupationSchema meta tag on Levels.fyi for salary data to be
       | shown on queries. However, Google only uses the base salary
       | component and not the total key, which highly misleads people
       | into taking what's shown as 'per year' as the total compensation,
       | especially since there isn't even a clarification for it on the
       | salary cards.
       | 
       | Still think it does make for a better user experience overall,
       | just wish they'd add some more details to some of these Search
       | schemas they themselves adopted to get more detailed and accurate
       | info.
        
       | vishnumohandas wrote:
       | On one hand I'm sad that Google as the Oracle is killing
       | businesses and lives.
       | 
       | On the other hand I'm excited about other portals that will open
       | up. This just cannot be how things end.
        
       | andrewmcwatters wrote:
       | About a decade ago or so, I remember complaining about Google's
       | search result quality having already declined then. Specifically,
       | I think my complaint was that the search results were a lot
       | higher quality in the mid-2000s, and then from then on, the
       | search results ended up becoming progressively more sanitized and
       | crafted.
       | 
       | So, I mean, we're way, way past Google's heyday. It's not even
       | close. But it's interesting to me that I can recall having those
       | discussions that many years ago, and that people still complain
       | about the same issue today.
       | 
       | In fact, just about every other search engine is better in my
       | opinion.
        
         | [deleted]
        
       | bob1029 wrote:
       | I think the issue here is really simple. Google has learned that
       | it is more profitable to infer the intent of a query & tell
       | people what to think up front based upon a carefully crafted set
       | of advertiser criteria. It is difficult to appease your paying
       | customers when you give the non-paying customers direct access to
       | the most likely match for their query and allow them to draw
       | their own conclusions from the information.
       | 
       | Put differently, there is a conflict of interest inherent in the
       | very nature of Google's business. It can only become a steeper
       | death spiral from here if the motive continues to be profit above
       | all else.
        
       | thepete2 wrote:
       | That's definitely a tendency that you'd expect when sites are
       | engineered for engagement and everybody starts out at google. I
       | guess it also means google completely controls the experience of
       | most people on the internet.
        
       | bttrfl wrote:
       | If I were to build my own search engine:
       | 
       | - I'd make sure that multipurpose sites get lower ranks,
       | ecommerce with a blog would get worse rank than a stand alone
       | blog or an ecommerce. this would eliminate all the content
       | marketing and owners would have to focus on their core business
       | 
       | - I would put a cap on amount of content that increases rank. A
       | website with a million recipes harvested from other sites won't
       | be better than a blog with 10 quality recipes.
       | 
       | - I would downgrade rank for use of third-party cookies, invasive
       | ads etc.
       | 
       | - I would give users an option to "mute" a website
       | 
       | - Randomise top results to make sure no one can "occupy" top
       | spots.
        
       | Jerry2 wrote:
       | Anyone have any opinions on the state of image search? What do
       | you use?
       | 
       | I find Google Image search, which I used to love, filled with
       | absolute garbage now. 90% of links are to Pinterest which greets
       | you with usual overlays, signup modals etc. I use DDG's image
       | search because I find Google's search unusable.
       | 
       | Also, Yandex image search is probably the best reverse image
       | search on the market. It's crazy how much better it is than
       | Google.
        
         | diegocg wrote:
         | Bing image search is much better too
        
           | godshatter wrote:
           | !bi on DDG for me.
        
         | npteljes wrote:
         | DDG is ridiculous with resolutions. Categorizes 500x900
         | resolution as "Large". Otherwise it works for me as an image
         | search engine. I usually return to google if I absolutely can't
         | find what I'm looking for - google is better when it has to
         | guess, with instructions like "yellow blob old game".
        
         | kilroy123 wrote:
         | Yup I agree. It's surprisingly better.
        
         | colordrops wrote:
         | It's not that google isn't capable of providing much better
         | search. It's that they are driven by interests other than the
         | users actually doing the search. Google has some of the most
         | advanced tech and engineers in the world. But they also have an
         | endless list of issues they must address - no facial
         | recognition, no racial bias, no sexual content, filtering
         | specific politics, supporting partners, etc.
        
           | SilverRed wrote:
           | They also face huge amounts of legal pressure to make GI less
           | useful and stripping out features so that more people follow
           | through to the site and see the adverts.
        
       | thrower123 wrote:
       | This is what Google has been trying to do, right? As they keep
       | scraping more and more information out of the sites that they
       | index and then provide thumbnail answers in the results page,
       | there's no reason to click on anything.
       | 
       | If I google for the weather in Chicago, I'm not going to click on
       | a link to weather.com for it, because the seven day forecast is
       | right there.
       | 
       | If I google for information about a person, Google scrapes
       | Wikipedia and puts that right in the results page sidebar.
       | 
       | Flight information, bus schedules, anything that looks like a
       | calculation, a whole bevy of other things, Google just preempts
       | any results and shows inline at the top of the search page. Why
       | would you click through to anything?
        
       | oblib wrote:
       | That doesn't surprise me. I look up answers to questions and
       | definitions of words using google and seldom click through
       | because I get what I need in the results. Not sure that's 2/3 of
       | my usage of Google but that may not be far off.
        
       | newsbinator wrote:
       | 2/3rds of my Google searches are:
       | 
       | * current time [city]
       | 
       | * [city] weather
       | 
       | * [city] covid
        
         | gxqoz wrote:
         | Are you like frequently traveling to different cities based on
         | the covid level? Is your behavior somehow changing
         | significantly due to slight differences in covid deaths in your
         | city?
        
       | paulpauper wrote:
       | google search results are nothing but content farms and other
       | mostly useless shit unless you search for things that are STEM-
       | related or academic-related.
        
       | searchableguy wrote:
       | Google provides instant answers for most medical queries,
       | calculations, celebrities, sports, news, weather, how-tos,
       | definitions, reviews, map, shopping, images, etc. Most people
       | don't search outside of queries that google can answer from their
       | own sources frequently so this seems plausible.
        
         | rchaud wrote:
         | This type of "no-click search" is infuriating because of how
         | often people take the snippet Google spits out at face value,
         | without the context that a full article might have provided.
        
         | jfk13 wrote:
         | It provides instant answers, but in my experience they're
         | frequently not the answer to what you actually asked, or
         | they're just plain wrong.
         | 
         | (YMMV: it depends on your specific searches, I'm sure.)
        
       | lmeyerov wrote:
       | I googled for 'soc 2 multitenancy requirements' this morning then
       | gave up and went to bing....
        
       | thomascgalvin wrote:
       | If Google ever started including copy-pasteable code from Stack
       | Overflow, I might never follow a link from Google again.
       | 
       | Which I think says a lot about how Google is used now. I don't
       | use Google to find _web pages_ , I use it to find an answer to a
       | pressing question. When I'm looking for something to read, I go
       | to a content aggregator like HN or Reddit.
       | 
       | Of course this isn't sustainable. If Google is just presenting
       | other sites' data "for" them, and thus depriving them of traffic
       | and revenue, eventually there won't be any incentive to create
       | the content Google is scraping. Long term, this seems self-
       | defeating for Google, just as its ruinous to the sites they
       | scrape.
        
         | californical wrote:
         | I don't know about Google, but I've gotten relevant Stack
         | Overflow code snippets pretty regularly from DDG
        
           | buzzerbetrayed wrote:
           | But so few people use DDG. It probably isn't much of an issue
           | for stack overflow. If Google started doing that, my guess is
           | that stack overflow would feel it.
        
         | shadowgovt wrote:
         | > eventually there won't be any incentive to create the content
         | Google is scraping
         | 
         | It's an interesting hypothesis, but it assumes the only reason
         | people bother to seek and aggregate facts is to get paid (and
         | the only way to get paid is click-through to ads). No doubt
         | that early surfacing of data could disrupt payment-for-visit-
         | dependent models, but that doesn't guarantee the data
         | evaporates from Google's view or that new payment models don't
         | arise to replace the old.
        
         | freebuju wrote:
         | I don't see any reason why Google can't pay for using your
         | website's content on their search engine. Looks to me exactly
         | like the same deal they've been cutting with media owners from
         | Australia & France. The law should cut this side too. For
         | individual content owners as well.
        
           | SilverRed wrote:
           | You don't have to put your content on google, you can add
           | yourself to robots txt and google will respect that.
           | 
           | You want to be able to force google to take your content, AND
           | force them to pay for being forced to take it.
           | 
           | A better idea would be coming up with plans on how to break
           | up googles market share to split it among multiple smaller
           | search engines which may allow you to bargain for paid
           | content with.
        
           | xiphias2 wrote:
           | Generally the price of information is race to the bottom,
           | people shouldn't be expected to get payed anymore. I'm happy
           | to pay for content: I pay for Youtube and Netflix, and they
           | pay content creators. I'm also buying books on Kindle. But
           | when I signed up for the Economist, what I read was
           | significantly worse content than Hacker News comments.
        
         | tasogare wrote:
         | I don't particularly like the press, but as a profession they
         | recognized quickly the danger of Google displaying directly
         | their content on the results page. Too bad they fought only for
         | themselves and not for the web in general, since they're
         | holding enough power to tip the scale.
        
       | Robotbeat wrote:
       | Half of my Googles are literally just using Google as a
       | calculator.
        
         | allenu wrote:
         | I used to do that until I realized on Mac, I can just cmd-
         | spacebar to do Spotlight search and type my equation in there.
        
           | Robotbeat wrote:
           | I don't have a Mac. Does Spotlight handle units as well as
           | Google does? Also, doing the calculation in Google is handy
           | because it's easy to share in a modifiable way.
        
             | adav wrote:
             | Spotlight handles the majority of unit conversions and
             | quick calculations that Google can do. I think it is, or
             | was, powered by Wolfram Alpha.
        
               | Robotbeat wrote:
               | Wolfram Alpha is pretty good and is more powerful than
               | Google Calculator, but I've found Google Calculator to be
               | more responsive and consistent and thus a bit easier for
               | regular usage.
        
             | allenu wrote:
             | I don't know how well it handles units vs. Google but it
             | does convert as you type, say "5inches" immediately shows
             | it in cm but you can keep typing "5inches in m" and it'll
             | do the math too.
        
             | [deleted]
        
           | Graffur wrote:
           | Thanks for posting that. I never knew that. It does currency
           | conversion too but unfortunately not crypto
        
         | JasonFruit wrote:
         | I'm reminded of the bit in the Hitchhiker's Guide where a
         | character pointedly counts at a computer, to remind it that he
         | still can.
        
       | scudd wrote:
       | I admit I sometimes use google search as a spell check that's a
       | simple Ctrl + T away. I'm not proud, but it's so simple to access
       | when you're already in the browser.
        
       | criddell wrote:
       | > the zero-click search problem is likely to rise even more
       | 
       | I have a hard time seeing this as a problem.
        
         | phpnode wrote:
         | As a user? sure.
         | 
         | People who create and curate content quite often want to be
         | paid for their work, they create businesses to support
         | themselves, often in the form of a website. If Google scrapes
         | and repackages that content, so the searcher never even visits
         | the creator's site, what incentive does the creator have to
         | continue making content freely available?
        
           | criddell wrote:
           | The zero-click queries that I've done have been for fairly
           | simple facts that I think most of us would agree should be
           | zero-click.
           | 
           | What are some examples that I could try that show results
           | that you think should require me to click through?
        
       | bartread wrote:
       | I suspect a bunch of people might jump on the bandwagon that this
       | is Google repackaging others' content into search snippets and
       | robbing their sites of traffic.
       | 
       | No doubt there's some truth to that, but I'd like to indulge in a
       | slightly different flavour of Google bashing on this occasion.
       | 
       | The reason I often don't click through on search results is that
       | the search results are garbage - either irrelevant or poor
       | quality. I'm in the midst of refurbing and redecorating my house.
       | Often I'll need to do some research on topics related to that,
       | and when I do that I often find I need to refine my search query
       | to find anything of relevance, even sometimes digging through
       | several pages of results manually to find a really useful page.
       | 
       | And then there's work: I still haven't found any answers on this,
       | but one of the things that's on my mind about becoming a more
       | senior business leader is that I feel like I'm changing as a
       | person. I feel like the way I think about problems and people is
       | changing. That's to some extent to be expected, but the issue is
       | I'm feeling ambivalent about some of the changes I perceive.
       | 
       | So it's about the effect that leadership has on the leader
       | (selfish, I realise).
       | 
       | But when I start searching around this topic, what does Google
       | want to show me? Pages and pages of results about change
       | management or, when it's being marginally less of a village
       | idiot, pages and pages of results about leadership styles and
       | changing leadership style. Neither of these is what I'm talking
       | about.
       | 
       | A human will understand that, but Google doesn't, and I'm finding
       | that increasingly to be a problem when I'm looking for
       | information: either, (i) my results are overwhelmed with low-
       | grade spammy SEO'd to hell and back content, or (ii) Google's AI
       | is too bloody stupid and pig-ignorant to understand what I'm
       | talking about.
       | 
       | Hence I don't click through on the search results the majority of
       | the time.
        
         | jsight wrote:
         | I'm seeing very similar issues. Google seems to heavily favor
         | sending people to the sites with the highest content volume
         | instead of the highest quality content.
         | 
         | The worst thing is that content creators are manipulating this
         | to build content farms full of low quality content and
         | overwhelming ad volumes.
         | 
         | I miss the old web where Google was really great at finding
         | that one guy's blog post that was actually useful.
        
         | abecedarius wrote:
         | > about becoming a more senior business leader is that I feel
         | like I'm changing as a person. I feel like the way I think
         | about problems and people is changing.
         | 
         | Dunno, but this might be the sort of perspective you're
         | seeking: there's a book
         | https://en.wikipedia.org/wiki/Moral_Mazes about the culture of
         | managers at large corporations. And a series of posts on it --
         | I'd start with the one near the top that's just quotes from the
         | book, to see if it's you're after:
         | https://www.lesswrong.com/s/kNANcHLNtJt5qeuSS
        
       | [deleted]
        
       | Robotbeat wrote:
       | It's not all bad. I consider it a feature that Google usually
       | pulls the right information from Wikipedia. It doesn't harm
       | Wikipedia, which is free anyway, but reduces their bandwidth
       | load.
        
         | panopticon wrote:
         | That's not strictly true. Wikipedia is crowed-sourced, and
         | losing visitors means losing potential contributors.
         | 
         | You could probably make the case that someone who would rather
         | read the snippet on Google isn't likely to contribute, but it
         | likely has an effect on the margin.
         | 
         | And that's ignoring the donate banner they throw up there from
         | time to time.
        
           | izacus wrote:
           | Google will start paying for that content though
           | https://www.theverge.com/2021/3/16/22334276/wikimedia-
           | enterp...
        
       | marcodiego wrote:
       | Alternatives I've been using: searx[0] and millionshort[1].
       | 
       | [0] https://en.wikipedia.org/wiki/Searx
       | 
       | [1] https://millionshort.com/
        
         | bordercases wrote:
         | Thanks!
        
       | loopz wrote:
       | Bogus metric when search results might contain enough answer to
       | majority of sincere queries.
        
       | MattGaiser wrote:
       | Google provides tons of data itself. I search stock prices on it.
       | No clicks there. I search weather on it. No click there.
       | 
       | There are all sorts a little utilities that are now just part of
       | Google.
        
         | Robotbeat wrote:
         | Yup. Weather, stocks, various bits of statistical info like GDP
         | and population, and image searches. Image searches are super
         | awesome for learning some things in ways you didn't expect.
        
       | lolive wrote:
       | In 2014, the Google Knowledge Graph was a good way for Google to
       | redirect Wikipedia page views to its own ecosystem. Good job
       | Google! https://wikipediocracy.com/2014/01/06/googles-knowledge-
       | grap...
        
         | prepend wrote:
         | As long as they use the content appropriately that's a good
         | thing as it reduces web traffic to Wikipedia and saves them
         | money.
         | 
         | The purpose of Wikipedia is to improve human knowledge and all
         | their content is CC so unless Google is altering content or
         | biasing searches, sucking it into Knowledge graph seems like
         | one of the main reasons Wikipedia started.
        
       | Mauricebranagh wrote:
       | How much is this due to mobile search quite often I do a search
       | with auto complete on my phone - then add a modifier to get the
       | search you want.
        
       | sharkweek wrote:
       | Many moons ago, I put a ton of work into a (now defunct) content
       | site that provided specific information in a small vertical. Each
       | post took hours, but I enjoyed writing the articles, and the
       | revenue from the ads was enough to enjoy a little extra cash
       | every month (we're talking just about enough to cover a car
       | payment, for context).
       | 
       | Google decided they liked a lot of the content and started
       | providing it in their knowledge graph. It was initially great to
       | be validated and the link to my content at the top of the search
       | result was pretty cool to see. But it did tank traffic, as Google
       | scraping my content and giving it away at the top of their search
       | result page meant people didn't need to navigate to my site.
       | 
       | Felt pretty terrible, if I'm being honest, but I also have always
       | subscribed to understanding the risks for relying on other
       | networks for my own benefit.
       | 
       | BUT!!!
       | 
       | As a regular user of search engines, I love getting the answer
       | super fast without necessarily having to guess what sort of ad-
       | trap I'll have to navigate to get the answer I'm looking for on
       | some random content site.
       | 
       | As a user, when I'm asking some non-critical question, it's nice
       | to just get a snappy answer. I appreciate it.
       | 
       | The problem of course arises when content creators stop making
       | the content for Google to scrape and index, what then?
        
         | jart wrote:
         | Knowing the way they are, you might want to consider applying
         | for a job and telling that story during the interviews.
        
         | irrational wrote:
         | Did they scrape your content and put it into their own
         | database? That is, if you had deleted all of your content,
         | would it still have appeared in the Google results?
        
         | caoilte wrote:
         | "The problem of course arises when content creators stop making
         | the content for Google to scrape and index disappear, what
         | then?"
         | 
         | communist revolution?
        
           | adav wrote:
           | Sounds like the plot of Atlas Shrugged.
        
         | rchaud wrote:
         | > The problem of course arises when content creators stop
         | making the content for Google to scrape and index, what then?
         | 
         | This has already happened. People put content on their sites
         | only long enough to figure out what works, then turn that
         | content into a book that can be sold. Every Cal Newport book
         | came out of his blog posts.
         | 
         | Others are turning content into paid newsletters, courses and
         | Patreon-only walled content.
         | 
         | Wrote something 15 years ago? Just set the "Date Modified" to
         | last week and Google will think it's been updated.
         | 
         | The 'content' you and I are seeing are just second and third-
         | hand summarizations of popular topics written by content
         | marketers.
        
         | shadowgovt wrote:
         | Will content creators stop, or will a new payment model that
         | isn't "pay for eyeballs" arise?
         | 
         | The financial sources for information-collection-and-creation
         | undertakings throughout human history have been manifold
         | (wealthy patron and collective financing, to name two). It is
         | entirely possible, if Google finds its data sources drying up,
         | that Google itself will pay for data collection (they already
         | do this with several categories of data they host).
        
         | germanjoey wrote:
         | In my experience, "Google Instant Answers" are more often than
         | not factually incorrect. It makes me queasy every time I see
         | that... it speaks volumes that's so much more important to them
         | that they keep you on the page that they'd rather give you
         | wrong information than let you go.
        
           | 1f60c wrote:
           | A classic example is the instant answer to "who invented
           | running?"
        
             | monkeybutton wrote:
             | What I find entertaining is that while answers may be
             | wrong, you can see from the question statement and the
             | returned sample text that it is working perfectly in a
             | mechanical sense. The parsing of the question is correct,
             | the searching works, and so does the ranking. But at the
             | end of the day, it is just applied NLP at a large scale,
             | not AGI, so it doesn't know that it is returning a wrong
             | answer. It doesn't know anything at all!
        
             | screaminghawk wrote:
             | For those that are curious it displays a Quora answer that
             | states:
             | 
             | >Thomas Running
             | 
             | >Running was invented in 1612 by Thomas Running when he
             | tried to walk twice at the same time.
             | 
             | It's actually quite and interesting post if you follow the
             | link. Obviously it's not correct in the purest form but
             | there is justification for this answer.
        
               | notahacker wrote:
               | On the other hand "who discovered running?" quotes a
               | _tweet_ telling a variant of the same joke.
               | 
               | I wonder if GPT-3 has learned about Mr Running yet?
        
           | SilverRed wrote:
           | That wrong info came from the pages which are listed in the
           | search results. So much objectively, factually incorrect info
           | is written in to blog posts which show up in google search
           | results which then get copied to instant answers.
           | Particularly historical info is filled with mistakes, people
           | misunderstanding the context of some old news article and
           | then taking it out of context to drop on wikipedia where it
           | is taken as fact.
        
             | twhb wrote:
             | The error usually arises from Google misinterpreting and
             | decontextualizing the page's content, for example reading a
             | table incorrectly then giving one stat as another stat. The
             | page is correct, it's Google that's wrong.
        
         | mnd999 wrote:
         | It's hard to see how this isn't anticompetitive. Using their
         | market power in search to show their own ads but prevent anyone
         | navigating to view any others seems like something that should
         | end up in court.
        
           | thephyber wrote:
           | Google has always respected robots.txt and has well
           | documented how to restrict crawling.
           | 
           | I don't see it as anticompetitive so much as copyright
           | violations. The fact that Google makes advert revenue using
           | this strategy just contributes to damages.
           | 
           | Anticompetitive would likely require Alphabet (and
           | potentially other companies) from preventing users from
           | accessing the original web page (which might be possible but
           | more difficult to prove).
        
             | neolog wrote:
             | IIRC you can't copyright facts
        
       | JasonFruit wrote:
       | All of my Google searches have now ended. I use DuckDuckGo
       | exclusively, and while there was a time when I used to add !g to
       | about every tenth search, I have not felt that need more than
       | about once a week for several months now. DuckDuckGo is simply
       | enough improved, and Google enough worsened, that it's not worth
       | it anymore. From my point of view, Google has blown the vast
       | advantage they had, and is now second-best.
        
       | SomewhatLikely wrote:
       | Article says clicks to other Google properties don't count as
       | clicks. I would be curious how many searches end up in a click to
       | YouTube. I know my fraction has gone up over time as it's more
       | likely someone has put up a video about some finer point of one
       | of my hobbies than it is they post a blog. At least in these
       | cases the content creator can often still monetize these
       | searches.
        
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       (page generated 2021-03-22 23:01 UTC)