[HN Gopher] It's getting harder for small studios to compete wit...
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It's getting harder for small studios to compete with big tech
(2020)
Author : kvee
Score : 64 points
Date : 2021-03-20 11:10 UTC (11 hours ago)
(HTM) web link (www.itsnicethat.com)
(TXT) w3m dump (www.itsnicethat.com)
| williesleg wrote:
| Yeah and google has their goons in Los Angeles getting rid of the
| homeless. WTF big tech? And why isn't there graffiti and homeless
| in Disneyland in california? California is all graffiti and
| homeless, why is disney not inclusive?
| smoldesu wrote:
| I think the writing is on the wall for a "free" internet. We've
| been given 20 years to decentralize the internet, and we really
| only divided the crowd to competing platforms (many of which have
| overlapping userbases). There's a great argument to be made that
| the internet is already decentralized, but the majority of users
| are too afraid to step outside their social media bubble. Our
| idea of "exploring the internet" has been reduced to an infinite
| social Turing machine where we're too addicted to leave. We've
| come to the point where most Twitter and Facebook users won't
| even try to defend their usage of their respective platforms,
| which is a signal that something needs to change. The computing
| industry is at a boiling point: transistor density is stagnating,
| capitalism is roaring, the greatest digital mysteries are being
| solved, and the average person is feeling increasingly oppressed
| online.
|
| I have hope for the future of the web, just remove the goddamn
| cookies from your website and I'll take your bid for an equitable
| digital future seriously.
| philipkglass wrote:
| I run my own site with no ads, analytics, or conscious SEO.
| It's nearing 20 years old now. It's significantly cheaper and
| easier to run now than it was when I started. The direct
| hosting cost is less than a standard Netflix subscription.
|
| The site still shows up on the front page of Google results for
| the (admittedly niche, non-commercial) topics it covers well.
| It still scratches the personal itch I set out to satisfy. If I
| wanted to make money from it, I would consider it a disaster.
| But I never set out to make money. I set out to discuss
| something that I found interesting and meet like-minded people
| who shared that interest. In that regard it has been a smashing
| success.
|
| There are still enough people like me -- writing to share their
| interests with the world, expecting payment only in the form of
| reader engagement -- that I could read their writings all day,
| every day and never run out. Facebook doesn't threaten my own
| site any more than McDonald's threatens my own cooking.
| naringas wrote:
| This seems to be by design. (or at least a consequence of
| economic incentives which are politically defined and individual
| but enacted by the selfish behavior of individuals (specially
| compnay-size "individuals").
|
| rant-on: the individual potentializing power of software (which
| necessitates open-source-style collaboration) goes against the
| centralizing power of empires.
|
| thus, the economic incentives (softly but relentlessly) lead us
| all into a situation of increasing complexity (google-scale
| practices for all) which make for ever more complicated software.
| combined with a lack of incentives towards simplifying this
| complexity (which is very difficult) lands us in a situation in
| which software only gets more complex requiring ever larger
| groups of engineers to be able to handle them. this also happens
| to law practice, specially in common law systems. /rant-off
| andrewjl wrote:
| What is an example of something that, in your view, would
| simplify this complexity?
| renewiltord wrote:
| That's because your art has to be significantly better than my
| friend's art to be worth my time. One's child's scribble > one's
| friend's Instagram story > a blockbuster > art from arbitrary
| stranger.
|
| Social proximity and art skill are both valuable to me. In the
| past, because of the inability to see the best in the world, we
| settled for that valley where someone has no social proximity and
| middling skill.
|
| Now I can see high fidelity zero proximity high skill whenever I
| want and I can see high proximity low skill whenever I want. The
| middling valley is no longer useful to me.
|
| Be awesome or be close. You're competing with Kanye and the
| people I love most.
| king_magic wrote:
| Maybe it has something to do with the limited commercial and/or
| artistic value these interactive design studios bring to the
| world? The examples in this article all pretty much look like
| college students' mediocre digital art projects.
|
| Cute and all, but I look at these and think... _" who really
| cares enough to pay what you likely charge for these?"_
| skrebbel wrote:
| I don't know, one of their projects got over 1000 upvotes on HN
| yesterday. If you feel like that's a mediocre student art
| project then fine but seems to me that not everybody shares
| your taste and judgment.
|
| (https://news.ycombinator.com/item?id=26518290)
| king_magic wrote:
| Yeah I mean, look, I saw that. I don't think it's
| particularly clever or interesting. As a programming project,
| I'd consider it mediocre at best. As an art project? More
| like a joke - at best. But to each their own, I guess?
| williesleg wrote:
| I don't understand why disney has no graffiti or homeless in any
| of their movies. They're not real.
| chrisseaton wrote:
| The title and article use the word 'studio' about ten times
| before explaining what they mean by it - 'an interactive design
| studio' - so the kind of studio where people are doing
| interactive art.
| cecja wrote:
| Motion Graphics, Animation, Advertising. In the last ten years
| a lot of small studios popped up because the technology and
| gear was getting cheaper and cheaper. Now most of the smaller
| studios can do a lot of grunt work or advertising but are not
| getting invites on bidings on "real" vfx work because the new
| technologies got expensive again... it's basically a cycle that
| follows an diffusion curve.
| intrasight wrote:
| Should be re-titled "It's getting harder for artists to compete
| with TikTok for user attention". That is if you even want to have
| "harder" in the title since that concept was just mentioned in
| one sentence in a long article.
| [deleted]
| qrbLPHiKpiux wrote:
| > We use cookies on It's Nice That to analyse and measure
| activity across the website, provide content from third parties
| and assist with our marketing efforts. Please be aware that your
| experience may be disrupted until you accept cookies.
|
| WHY!!! ???
| faeyanpiraat wrote:
| To make you and me bounce instantly, thats why!
| iujjkfjdkkdkf wrote:
| Additionally, their cookie consent is straight out of that
| caricature that was posted on HN yesterday. After deselecting
| all the ways they want to track you, the default choice at the
| bottom is "allow all cookies". This kind of scummy behavior
| needs to stop.
| greggyb wrote:
| There's a check box next to the cookies. When you click it, an
| 'X' fills the box. You could convince me that either state of
| the box accepts cookies and the other declines.
| kjakm wrote:
| You can click 'manage settings' and disable the analytics
| cookie (which seems to be the only one enabled be default
| unless you click 'accept all'.
| qrbLPHiKpiux wrote:
| I didn't read it becaus of this. I didn't want to accept any
| cookies.
| kjakm wrote:
| Sounds like they actually mean competing for people's attention
| rather than competing on an economic level. When people are
| essentially addicted to TikTok + Instagram they don't have time
| to interact with the fun projects the studio creates. Interesting
| idea. For aybody producing anything, it's almost essential these
| days to have a presence on social media and trying to get viewers
| off the social media to your website is exceedinlgly diffificult.
| an_opabinia wrote:
| Yeah, but also most people don't try anything new in their
| lives at all ever.
|
| The real next level of the expanding brain meme is, "don't make
| things for enthusiasts, make stuff for people who try new
| things."
| nxc18 wrote:
| To be fair, much of the content on TikTok is more creative,
| more profound, or both. I see serious media criticism,
| commentary on the perspective of black Americans facing the
| threat of police brutality, lighthearted media
| criticism/parody, music and music history analysis, behind-the-
| scenes looks at a variety of unfamiliar professions, and so
| much more.
|
| And this studio seems to produce high-effort, low-impact
| content pointing out that Google isn't incentivized to tell
| children they've drawn penises or that people like popping
| balloons.
|
| The victimhood complex is a tired look, the studio should try
| putting their content on TikTok, the artistic constraints might
| help them be more creative and original.
| devoutsalsa wrote:
| TikTok has some great stuff. I prefer YouTube on most days,
| which also has some great stuff.
| chrisseaton wrote:
| > the fun projects the studio creates
|
| What actually are they creating?
|
| I'm finding it hard to see some concrete examples. Do they mean
| the abstract videos and Flash-style games on this page? Yeah...
| I can see how most working people don't have time for that kind
| of stuff. But I don't see Big Tech doing these things either so
| where's the competition they're talking about? It's not like
| Google have an absurdist Flash-game division do they?
| spullara wrote:
| I think the point is that all entertainment competes with all
| other entertainment for attention. And it is a zero-sum game.
| probably_bug wrote:
| These are the guys behind https://clickclickclick.click
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(page generated 2021-03-20 23:01 UTC)