[HN Gopher] I Bought a Business for $0
       ___________________________________________________________________
        
       I Bought a Business for $0
        
       Author : catchmeifyoucan
       Score  : 172 points
       Date   : 2021-03-07 17:07 UTC (5 hours ago)
        
 (HTM) web link (every.to)
 (TXT) w3m dump (every.to)
        
       | alex_g wrote:
       | > "Buying up small apps in the Google Chrome or Mac app store."
       | 
       | This is a focus of mine. I've recently acquired a Mac app and I
       | have a hunch that there are a lot of small Mac apps producing
       | small but reliable income.
        
         | WesleyJohnson wrote:
         | At the risk of inviting competition, to you have posts that
         | detail how you go about doing your research on what to buy?
        
           | alex_g wrote:
           | I didn't want to share this in my comment at the risk of
           | coming across as a self-promoter, but I've started writing
           | about what I look at when evaluating an opportunity.
           | 
           | https://www.getrevue.co/profile/AppleTurnover
           | 
           | I don't really mind competition, I'm sure there folks that
           | have been doing what I am for many years now.
           | 
           | If I had to boil it down to a few key points:
           | 
           | - Is the app something I'd use
           | 
           | - Is it something I'm interested in pushing towards "best-in-
           | class". I'm an optimistic person and I know a lot of app
           | acquisitions will end up in milking existing users and adding
           | little value, but I'd like to believe that app acquisitions
           | have the benefit of making apps better overall. Rather than
           | starting from scratch, developers have the opportunity to
           | push forward from a solid base that has achieved some level
           | of product-market fit.
           | 
           | - Does it have something in common with other things I'm
           | working on/ working towards? Sharing tech/marketing/sales
           | efforts will help maximize the time spent on maintenance and
           | growth.
        
       | gandalfian wrote:
       | He paid for the business in instalments. The monthly instalments
       | were less than the monthly profits. I think that is what he is
       | saying.
        
         | WrtCdEvrydy wrote:
         | Yeah, but it doesn't clickbait as much...
         | 
         | Should have been "I got paid to buy a business from someone"
        
           | devoutsalsa wrote:
           | I'm dating a non-native English speaker. This morning I was
           | explaining clickbait to her. First I had to explain bait.
           | Next I explained the title of "The Witcher Season 2 Netflix
           | release date" [1] Finally I shared with her the content
           | "Those looking for news of a final release date for The
           | Witcher Season 2 on Netflix will be disappointed to learn
           | that no date has been set just yet."
           | 
           | [1] https://www.shacknews.com/article/123143/the-witcher-
           | season-...
        
             | pimlottc wrote:
             | Surely they have clickbait in other languages?
        
               | tomashubelbauer wrote:
               | There's not a good word (that I know of) for this in my
               | language (Czech). People who can speak English use the
               | English word. People who don't just say something along
               | the lines of the article author being a bastard.
        
               | ElFitz wrote:
               | In French some say "putaclic". But it's not widespread
               | outside of the "old-ish" French tech sphere and, being
               | composed of the word "pute", a slang for prostitute,
               | quite vulgar...
        
               | 177tcca wrote:
               | So, less reframing and cutesy phrases, perhaps?
               | 
               | Things might have been a lot different if instead of
               | saying LinkedIn was using "dark patterns" to grow, they
               | were being pieces of shit.
        
               | tpm wrote:
               | Different for sure, but better or worse? Here in our
               | culture we don't really do reframing and cutesy phrases.
               | But the public discourse is very vulgar and pessimistic,
               | and this is not a fad, it's like that for decades
               | already.
        
               | fbarred wrote:
               | Until fairly recently clickbait didn't exist in English
               | too. Once the concept got a catchy English name it spread
               | to other languages.
        
               | ghaff wrote:
               | And it's a way overused phrase. As if headline writers
               | haven't tried to entice people to read articles for 100
               | years. Some people seem to want scientific paper titles
               | for headlines. Basically not going to happen. (There are
               | egregious examples of course but the idea that headlines
               | shouldn't try to grab a reader is silly.)
        
               | IncRnd wrote:
               | The word didn't exist, but there were stories on the
               | local news similar with teaser headlines like, "Your
               | refrigerator is killing you! Watch at the bottom of the
               | hour!"
        
               | jfk13 wrote:
               | I gather you're in the States?
        
               | enedil wrote:
               | In Polish everyone says "clickbait" (in English), because
               | there is no direct and terse translation.
        
               | cosmodisk wrote:
               | Very unlikely. There would usually be a description of
               | such thing but not one,easy to use word describing it.
        
           | IncRnd wrote:
           | I sold my last house for more than I purchased it. Next week
           | I'll create an investor's newsletter about how to purchase a
           | house and get paid to live in it!
        
             | neonological wrote:
             | No that's different.
             | 
             | The more accurate analogy is if you can charge rent to
             | tenants in the property in a way that covers all expenses.
             | Then other then the down payment the tenants are basically
             | letting you leverage an appreciating asset at no cost to
             | you.
             | 
             | I do this now in California and with the essentially 0%
             | interest rate I refinanced the loan and now I generate a
             | profit every month from leveraging an asset on top of the
             | appreciating value.
             | 
             | Rent is the black hole people can use to leach resources
             | away from productivity. Simply by taking a loan and
             | redirecting the economic output of people who live on my
             | property towards the loan I benefit without producing any
             | utility for the economy at all. That is in a sense "Free."
             | If the loan is paid off, that money gets redirected towards
             | me again with minimal effort on my part.
        
             | __blockcipher__ wrote:
             | Oh god, I'd wager you just described 1000 different real
             | real estate newsletters:P
             | 
             | My biggest pet peeve is these "real estate investors" who
             | don't understand investing in any serious way and so
             | falsely misrepresent renting out a property as "passive
             | income" (how laughable) and list their "investment returns"
             | without any noting of the massive leverage it took to get
             | those returns.
             | 
             | If you buy a house with 5% down and the housing market goes
             | up 50% in 5 years you're not an investment genius, you just
             | took a risky highly leveraged bet and it paid off (and
             | housing bets at least in America do tend to pay off thanks
             | to the insanity of central-bank-attributable rock bottom
             | interest rates as well as the essentially propagandistic
             | way that Americans are taught to think about real estate)
             | 
             | So not sure if I have a coherent point here but I wish
             | people would (a) actually adjust for inflation when telling
             | their "I bought at X and sold at the 1.5x 4 years later"
             | stories and (b) would also show some awareness of how
             | insanely leveraged people often are on their houses.
        
               | toast0 wrote:
               | > If you buy a house with 5% down and the housing market
               | goes up 50% in 5 years you're not an investment genius,
               | you just took a risky highly leveraged bet and it paid
               | off (and housing bets at least in America do tend to pay
               | off thanks to the insanity of central-bank-attributable
               | rock bottom interest rates as well as the essentially
               | propagandistic way that Americans are taught to think
               | about real estate)
               | 
               | I agree with most of what you're saying, but if your
               | mortgage is non-recorse (which is the case for purchase
               | first-mortgages in CA at least), I wouldn't say it's a
               | risky bet. If it goes poorly, you can walk away and the
               | bank gets your house (and you get imputed income maybe).
               | You only lose your down payment and any equity, which at
               | 5% down is probably less than the loss the PMI took.
               | 
               | It's not the same riskyness as say buying stocks on
               | margin, or selling short or writing uncovered options.
        
               | scubbo wrote:
               | Having just bought a house in California - what is this
               | "5% down" you speak of?
        
               | astura wrote:
               | FHA loans have a down payment requirement that can be as
               | low as 3.5%
               | 
               | https://www.hud.gov/buying/loans
               | 
               | Also, VA loans let you buy a house with no down payment.
               | (For veterans)
        
               | IncRnd wrote:
               | NOW, in my much-anticipated newsletter I will reveal all
               | the tips and game-winning strategies I've discovered over
               | the course of my high-powered investment career.
               | 
               | If you act today, I will include the secrets of how to
               | get a 5%-down mortgage without any PMI!! This is a hidden
               | method used exclusively by the super-rich to get even
               | richer. Once you learn what I will teach, you will live
               | worry-free, regardless of what pitfalls you encounter in
               | life.
               | 
               | BONUS! The government doesn't want you to know this
               | secret method to get a 15% piggyback loan, but I will
               | show you this super-simple almost "devious" extra double-
               | tranche, rolling mortgage financial instrument - and even
               | more.
               | 
               | Why wait to order, when you could make them all wait on
               | you?
        
               | toast0 wrote:
               | The credit union I borrowed from says their first time
               | [1] home buyer program will do 95% LTV to $1.5M.
               | Depending on where you are in california, that's likely
               | enough (97% LTV to $850,000, but that doesn't get you
               | much in the Bay Area).
               | 
               | Of course, if you just bought your house, I don't think
               | you'd be able to cash out refi down to 5%, and certainly
               | not under a first time homebuyers program. Cash out refis
               | may not be non-recourse in California either; I'm not
               | sure.
               | 
               | [1] I can't see the requirements, but usually it doesn't
               | actually mean first-time, just that you haven't been a
               | homeowner recently.
        
         | philshem wrote:
         | > The monthly instalments were less than the monthly profits.
         | 
         | From my reading of the article, it wasn't monthly profit but
         | rather monthly _revenue_.
         | 
         | From the article
         | 
         | > Because the business was already doing more than our monthly
         | payments to the seller, as long as the business didn't implode
         | (it didn't ), we'd be able to buy the business with its own
         | revenue.
        
         | isatty wrote:
         | Right, when put that way it does not make sense (even if the
         | original owner had to put time and effort into it) - but the
         | original owner got to keep a fat chunk of equity + monthly
         | payments so it's somewhat of a fair deal.
        
         | rwmj wrote:
         | He's paying in time and risk, rather than money. He has to run
         | the company, which presumably is a full-time job, and there's a
         | risk it implodes before he has fully paid for it (which it
         | didn't, but it might have done).
        
           | ilaksh wrote:
           | I assume he hired one or two people from overseas and paid
           | them the bare minimum to keep the business just operational
           | so that he could pocket as much as possible.
        
             | justinmares wrote:
             | Nope, we did not do this. We invested a ton in the business
             | and didn't take a dollar out (besides small salaries) for
             | 2.5 years.
             | 
             | More context here - https://microconf.gen.co/justin-mares/
        
       | smoldesu wrote:
       | TL:DR - person spent money on company, company revenue paid off
       | bill before it was due
        
       | barbegal wrote:
       | Whats the legal purpose of a letter of intent? If the letter
       | isn't binding then surely it has no real legal power.
        
         | detaro wrote:
         | Details depend on the legal system, but an LoI can have binding
         | clauses (e.g. an exclusivity clause) and it not being binding
         | for the final contract to actually happen doesn't mean it isn't
         | requiring you to be truthful. E.g. if you state that you intend
         | on selling to X (but some things still need to be hashed out
         | which could break the deal), and X on that basis pays an
         | auditor or lawyers to finalize details, and then it comes out
         | that you actually were already in the process of selling to Y
         | and didn't really intend to sell to X, then you might owe X
         | compensation for the costs they incurred based on your
         | misrepresentation - and X has a signed piece of paper to point
         | to as evidence. (And in reverse if X strings you along with
         | misrepresentations)
         | 
         | And the term LoI is somewhat vague - LoIs can also be actual
         | contracts if they aren't carefully worded.
        
         | maneesh wrote:
         | It's similar to an engagement proposal for marriage. You aren't
         | legally requiredto get married if you get engaged --- but
         | having an engagement first gets all parties more committed,
         | makes it clear that there will be a next step.
         | 
         | He mentions in the article, it serves to provide some sort of
         | verifiable agreement on the important numbers, and security
         | that the buyer is serious
        
         | inopinatus wrote:
         | LOIs are dangerous documents because, unless drafted by a
         | capable lawyer, they likely create a contract.
         | 
         | If someone asks for a LOI with regards to, say, an equipment
         | purchase, and suggests that it is a "non-binding document", I
         | halt the deal because they're probably either unscrupulous or
         | incompetent. In such circumstances a LOI is essentially a badly
         | written purchase order, and the other party may rely on it, and
         | bill you accordingly, and repudiation is actionable.
         | 
         | The document I hope they describe should be more like a Heads
         | Of Agreement, setting out, at most, terms of reference for a
         | deal.
        
         | [deleted]
        
         | IncRnd wrote:
         | An LoI lays out the understandings of the parties, so they can
         | know whether to proceed and under what terms they should do so.
         | An LoI also creates a backstop of intents in case of legal
         | proceedings. Thirdly, an LoI let's parties define expected
         | remedies in case the deal fails. There may additionally be
         | specific implementation details spelled-out.
         | 
         | I'm sure there may be more reasons, but those are the ones I'm
         | familiar.
        
       | mrtweetyhack wrote:
       | Yeah, I've see a site with that shit and I hate it
        
       | rvnx wrote:
       | The other side of the story is interesting as well:
       | https://medium.com/swlh/saas-7th-time-lucky-b971dae7d36
       | 
       | Essentially, the former owner had no interest into maintaining
       | the business (serial entrepreneur) and just likes to launch new
       | ideas
        
       | totoglazer wrote:
       | Seems odd the previous owner accepted such a low monthly payment.
       | I guess it required a lot of work? Or perhaps the owner felt the
       | downside risk was substantially higher than it appears?
        
         | [deleted]
        
         | marcins wrote:
         | My understanding is the numbers in the article are made up to
         | illustrate the deal structure, not the actual numbers in the
         | deal.
        
         | Tuna-Fish wrote:
         | He got to keep 20%, and the new owners were much more
         | interested in putting in the work for growing the business than
         | he was.
         | 
         | 20% of a business that's now more than 5 times the value it was
         | when he sold 80% of it, plus $400k cash, and not having to work
         | on it at all anymore can be a pretty good deal on it's own...
        
           | treelovinhippie wrote:
           | The equity piece is the key. If you sold for a lump sum
           | you're all out and happy. But I imagine if you sell for a
           | monthly payment, you're still emotionally attached.
           | 
           | Would suck to check on how the business is going and regret
           | your decision to sell for a monthly payment with no equity.
        
       | binbag wrote:
       | He bought a business for $400k.
        
       | surround wrote:
       | > we stumbled across Notify: a simple Shopify plugin that would
       | pop up at the bottom of a website, displaying a purchase another
       | customer had recently made.
       | 
       | Not only are these kind of pop ups incredibly annoying and an
       | invasion of the purchaser's privacy, they are also considered to
       | be dark pattern.
       | 
       | https://webtransparency.cs.princeton.edu/dark-patterns/ (See:
       | Social Proof)
        
       | aeturnum wrote:
       | This seems like a great deal for everyone involved!
       | 
       | I think the real takeaway here is that many entrepreneurs are not
       | interested in running successful business. They'd rather be
       | starting new things! So if you are good at running businesses
       | there's a decent chance you can take over their business in
       | return for letting them keep a lot of the profit. Everyone wins -
       | the creator gets an income stream to support their future work
       | and you get a business that's already working.
        
         | jpindar wrote:
         | And people have different definitions of successful. Some might
         | think a business is not worth bothering with if it's not going
         | to make them rich, I'd consider it successful if it could pay
         | my rent.
        
           | taneq wrote:
           | Exactly. My company's first product is niche enough that it
           | will never scale to the stratosphere... but my goals for it
           | were explicitly:
           | 
           | 1) To provide a steady enough stream of income that I don't
           | have to go back to a "real job".
           | 
           | 2) To do so while allowing me to spend some time developing
           | my next product (with better scaling characteristics.)
           | 
           | It's doing both of these so I consider it a total win,
           | despite me still not owning a private island.
        
           | that_guy_iain wrote:
           | Yea, I was reading lean startup and it goes on about how just
           | because the revenue and profits are going up doesn't mean
           | you're doing well. It considered success as growth by other
           | metrics.
        
       | nickelpro wrote:
       | Am I the only one who finds the initial email very
       | unprofessional? Everything from the subject line, all lower case,
       | even the closing words. I wouldn't have taken an email like that
       | seriously or would have assumed it was a scam.
        
       | iujjkfjdkkdkf wrote:
       | I don't know if this qualifies as a "dark pattern", but this kind
       | of "social proof" feature that the article is about buying really
       | is hostile to consumers and is nothing to be proud about buying.
        
         | kyrieeschaton wrote:
         | Not true. There is a reason why people sort products by
         | popularity. This is just a variation.
        
         | mlyle wrote:
         | This doesn't seem so bad to me. I've enjoyed seeing it at the
         | bottom of sites.
         | 
         | The upside is, it provides some evidence that the site is
         | actually transacting business besides me (that could be fake).
         | And I've clicked on the listings of things other people are
         | buying-- e.g. what does this business mostly sell to people?
        
           | dkarp wrote:
           | It certainly is often fake. I've spotted it hardcoded in some
           | page's javascript
        
           | zaik wrote:
           | > it provides some evidence that the site is actually
           | transacting business besides me
           | 
           | It provides as much evidence as the incoming chat messages of
           | hot singles in your area.
        
             | mlyle wrote:
             | Eh, making it look plausible is somewhat hard, and may be
             | fraud.
        
           | ALittleLight wrote:
           | I just assumed it was fake. It feels so scammy.
        
             | luplex wrote:
             | That would be false advertising, therefore illegal. I'm
             | sure smaller sites get away with it.
        
               | detaro wrote:
               | Do you have a source on that? (It's not exactly uncommon
               | to be obviously fake, e.g. travel sites that show you
               | they sold more rooms in a hotel in the past week than the
               | hotel has)
        
               | jfk13 wrote:
               | They may have truly sold more rooms than the hotel has...
               | just not all for the same night.
        
         | matsemann wrote:
         | I always just assume it's fake. And if not, I'm pretty sure
         | using my purchase data with my name for that would breach some
         | GDPR or other privacy rules.
        
         | [deleted]
        
       | taytus wrote:
       | TL;DR
       | 
       | Marketing bullshit for some startup.
        
       | vidarh wrote:
       | One area I have wanted to play in, and started looking at before
       | I ended up in my current job, was to seek out businesses where
       | the owner wanted to sell because they struggled with the costs of
       | scaling.
       | 
       | When I was running my consulting business, I can across several
       | where the path to fixing this was obvious for me, and I offered
       | people to fix their scaling challenge for a percentage of savings
       | or a percentage of the business, but I was starting to look for
       | businesses like this to outright purchase, as there were a number
       | of owners who when faced with this just saw it as too complicated
       | for them to want to deal with.
       | 
       | If I find myself back doing consulting again at some point, I'll
       | likely revisit that, as so many people don't understand how to
       | cut their hosting costs.
        
       ___________________________________________________________________
       (page generated 2021-03-07 23:00 UTC)