[HN Gopher] Using computer vision to help win $1M in Mountain De...
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Using computer vision to help win $1M in Mountain Dew's Super Bowl
contest
Author : rocauc
Score : 120 points
Date : 2021-02-08 16:52 UTC (6 hours ago)
(HTM) web link (blog.roboflow.com)
(TXT) w3m dump (blog.roboflow.com)
| Exuma wrote:
| It missed ones on license plate
| yeldarb wrote:
| Good catch; someone on YouTube called this out this morning and
| we released an updated dataset (we had also missed the ones
| attached to the wheels): https://public.roboflow.com/object-
| detection/mountain-dew-co...
|
| Really hoping someone uses this to win the contest!
| Someone wrote:
| I would guess the best strategy for this is to simply make an
| educated guess, soon.
|
| There likely will be way more competitors (at least a hundred
| thousand, I would guess) than possible halfway decent guesses
| (maybe a few thousand?), and it's first past the post, so having
| the correct answer isn't enough; you have to beat the other
| correct answers.
| dang wrote:
| When I was 8 I won a 72 pound pumpkin by randomly guessing "72"
| in a "guess how much this pumpkin weighs" contest. I vaguely
| remember eating pumpkin things for a long time thereafter. Not
| sure how my mother felt about it.
| haecceity wrote:
| Well if you've already annotated all the bottles in the video
| then why do you need to train a model to do it?
| blantonl wrote:
| to catch the ones that were invariably missed due to optical
| illusions etc.
| shmageggy wrote:
| And un-count the ones that appear in more than one scene, as
| mentioned in the article
| ddalex wrote:
| wouldn't it also count reflections, for example, which are
| not real bottles to be counted ?
| cbo100 wrote:
| That's where I think they are going to use their discretion
| to "pick" the winner, despite somebody else having been
| just as correct.
|
| For instance, they say the one he is holding in one scene
| isn't counted again in a later scene.
|
| What about the reflection in his sunglasses? Is that 1 or 2
| (or 3 if you count the source of the reflection wherever
| that is).
| bikezen wrote:
| Rules specifically say reflections are counted, even
| calling out an example of reflections in sunglasses would
| count as additional bottles.
| klmadfejno wrote:
| I thought this was the best ad of the superbowl. Probably the
| only one I actually remember. I've heard a lot of people say the
| commercials have gotten worse over time, but I think it's
| actually just that we hate commercials a lot more than we used
| to.
|
| One thing I really hate which is growing in superbowl commercial
| ethos is the advent of meta commercials, and expanded cinematic
| universe commercials.
|
| On the other hand, the superbowl is the only event I watch for an
| entire year that has actual TV-style commercials anymore.
| okprod wrote:
| I liked the Edgar Scissorhands commercial the most, followed by
| this one. The Reddit commercial was good, too. I thought most
| of the commercials were pretty awful this year.
| jamiek88 wrote:
| There's no accounting for taste! I thought the scissor hands
| one was cringe worthy ! Weird us humans.
| ashtonkem wrote:
| The paralympian swimmer ad made me tear up a little bit.
| [deleted]
| turtlebits wrote:
| The title is missing a key word "help". The prize doesn't appear
| to have been won yet- not sure if the original article changed
| their title.
| dang wrote:
| Ok, we've put help in the title above.
| rocauc wrote:
| I was character limited - thank you
| joering2 wrote:
| Don't the rules of this content disqualify something like this?
| surfacenexus wrote:
| You even caught the bottles reflected in the sunglasses,
| incredible!
| yeldarb wrote:
| Totally; the model does a good job finding what you teach it to
| find!
|
| On the flip side, someone in the YouTube comments mentioned
| that we missed the ones on the wheels and license plates. So I
| added them to the dataset this morning and kicked off another
| train job.
| meowster wrote:
| Are those two seperate bottles being reflected once, or one
| bottle being reflected twice?
| beervirus wrote:
| Good question. And do they count as separate bottles if the
| un-reflected version is shown in a different frame?
| alasdair_ wrote:
| Alternate idea: create a bot to open new twitter accounts and
| tweet ever increasing numbers until you win.
|
| EDIT: Bonus points if you use another bot to exclude all guesses
| that have already been submitted by others.
| mulmen wrote:
| This was my first thought.
|
| Also, I didn't read the fine print but do you even need to
| create a new Twitter account? Do the rules say one guess per
| customer? All I see is "Tweet us the correct number."
| oplav wrote:
| Here's the fine print. One account per participant.
|
| > NO PURCH. NEC. Begins when Sponsor Tweets this commercial
| on Sponsor's timeline at https://Twitter.com/MountainDew (no
| earlier than 2/7/21) and ends when a verifiable entrant
| Tweets the correct number of Mtn Dew Major Melon bottles,
| regular or Zero Sugar, (including 3D, drawn, neon, metallic &
| any color) that appear in this commercial or 3/31/21,
| whichever comes first. Limit one Twitter account allowed per
| participant. Winner must be verified. Subject to complete
| Official Rules, at lifechangingDEW.com. Open to legal res of
| 50 US/DC, 18+ (19+ in NE&AL). Potential winner subject to
| background check per Official Rules. Void where prohibited.
| To Enter, visit Twitter.com/MountainDew. Sponsor: Pepsi-Cola
| Company, 1111 Westchester Avenue, White Plains, New York, NY
| 10604. The NFL Entities have not offered or sponsored this
| promotion in any way.
| schoen wrote:
| Maybe you could put together a syndicate of 1,000 people
| who coordinate to tweet increasing numbers over a short
| timeframe based on a rough estimate, and then split the
| prize? (Of course, that would be pretty logistically
| complicated, including the timing and getting all the
| people to trust each other.)
| mulmen wrote:
| Known in game theory circles as Cena Equilibrium.
| google234123 wrote:
| I'm 99% sure there will be some human input on the final
| selection. Probably will be biased towards an account that's
| active and a little popular.
| mulmen wrote:
| Yeah I was imagining some kind of Pepsi Point Harrier Jet
| loophole.
| zamadatix wrote:
| > Also, I didn't read the fine print but...
|
| It's disqualified in the fine print.
| mulmen wrote:
| "The large print giveth and the small print taketh away."
| markdown wrote:
| "Always read the fine print, but don't bother with the
| EULA" - Rudy Giuliani
| WalterBright wrote:
| The reason for that fine print is:
|
| http://hoaxes.org/archive/permalink/the_caltech_sweepstakes
| _...
| cortesoft wrote:
| You would be disqualified for using more than one account.
| postalrat wrote:
| Only if you get caught.
| dawnerd wrote:
| Says they'll do a background check. For a million bucks you
| bet they'll figure it out.
| skanga wrote:
| Not familiar with Roboflow. Is it something like OpenCV as a
| service?
| rocauc wrote:
| We make developer tools for computer vision so engineers can
| create models without being machine learning experts: collect
| data, organize images, annotate, train, deploy, and improve.
| fxtentacle wrote:
| That is a very bad pitch. I'm doing computer vision all day
| long but I still don't know what service you offer and/or if
| it might help me.
| chrischen wrote:
| I'd imagine if it's targeted at non ML experts then it
| wouldn't be of much help to you,
| skanga wrote:
| It should still be UNDERSTANDABLE to ML experts even if
| they are not the target customer.
|
| IMO Making your pitch non-understandable is just a bad
| idea ...
| ksm1717 wrote:
| Founder responds by chance to comment on random third party
| thread with a quick explanation.
|
| You: "very bad pitch"
|
| Wouldn't life be great if every comment was an ad?
| meibo wrote:
| Maybe that's your experience because you're into the
| matter, for me, judging from the screenshots and
| explanation, it seems like Scratch-like/no-code CV which
| seems pretty cool.
| fxtentacle wrote:
| I was referring purely to the text pitch here on HN.
| rocauc wrote:
| Ah, yeah, that one liner resonates with teams
| establishing their vision infra. Teams build production
| vision models in the span of an afternoon with better
| tools, e.g. one dev built this Mountain Dew bottle model
| during Super Bowl half time.
|
| Some ML engineers find value in things like automated
| annotation, testing model architectures
| (models.roboflow.com), and having one-click deploy for
| custom object detection APIs. Think of it like replacing
| all the one-off scripts so you can focus on your domain-
| specific problems instead of reinventing the wheel on
| vision infrastructure.
| WalterBright wrote:
| This is a modern version of the 1975 Caltech Sweepstakes caper. I
| think that was the first use of a computer to enter a
| sweepstakes.
|
| http://hoaxes.org/archive/permalink/the_caltech_sweepstakes_...
| randompwd wrote:
| Their annotation methodology is flawed:
|
| From the rules: > Correct Bottle Count will include bottles shown
| from the cap/top of the bottle to the bottom of Mountain Dew
| label
|
| Also, I'm pretty sure it thinks John Cena's right ear is a bottle
| -\\_(tsu)_/-
| kawfey wrote:
| Another trick would be to take the average (excluding outliers)
| of as many guesses as possible since they're all on twitter. The
| Wisdom of the Crowd should get very close.
|
| https://en.wikipedia.org/wiki/Wisdom_of_the_crowd
| Exuma wrote:
| It seems that would be weighted however towards a too-low count
| of bottles
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(page generated 2021-02-08 23:00 UTC)