[HN Gopher] My product is my garden
       ___________________________________________________________________
        
       My product is my garden
        
       Author : square_usual
       Score  : 666 points
       Date   : 2021-02-03 10:00 UTC (1 days ago)
        
 (HTM) web link (herman.bearblog.dev)
 (TXT) w3m dump (herman.bearblog.dev)
        
       | raunometsa wrote:
       | I'm too feeling like this more and more. I get an email every
       | time a new user signes up and I will manually check how they are
       | doing on my site.
       | 
       | If I see they may need my help, I email them (people really love
       | this kind of proactive help).
        
       | eecks wrote:
       | I love this analogy. I had a conversation with someone (a non-
       | tech person) recently.
       | 
       | Them: What are you doing?
       | 
       | Me: Making a website
       | 
       | Them: Why?
       | 
       | Me: Just am.
        
       | pmlnr wrote:
       | There has been a growing movement around the thought that one's
       | website is their digital garden, for example:
       | https://tomcritchlow.com/2019/02/17/building-digital-garden/
        
       | transitivebs wrote:
       | Beautifully written && definitely hits home.
       | 
       | Putter on, my friend.
        
       | wombatmobile wrote:
       | Pangloss, who was as inquisitive as he was argumentative, asked
       | the old man what the name of the strangled Mufti was. 'I don't
       | know,' answered the worthy man, 'and I have never known the name
       | of any Mufti, nor of any Vizier. I have no idea what you're
       | talking about; my general view is that people who meddle with
       | politics usually meet a miserable end, and indeed they deserve
       | to. I never bother with what is going on in Constantinople; I
       | only worry about sending the fruits of the garden which I
       | cultivate off to be sold there.' Having said these words, he
       | invited the strangers into his house; his two sons and two
       | daughters presented them with several sorts of sherbet, which
       | they had made themselves, with kaimak enriched with the candied-
       | peel of citrons, with oranges, lemons, pine-apples, pistachio-
       | nuts, and Mocha coffee... - after which the two daughters of the
       | honest Muslim perfumed the strangers' beards. 'You must have a
       | vast and magnificent estate,' said Candide to the turk. 'I have
       | only twenty acres,' replied the old man; 'I and my children
       | cultivate them; and our labour preserves us from three great
       | evils: weariness, vice, and want.' Candide, on his way home,
       | reflected deeply on what the old man had said. 'This honest
       | Turk,' he said to Pangloss and Martin, 'seems to be in a far
       | better place than kings.... I also know," said Candide, "that we
       | must cultivate our garden.'
       | 
       | -- Voltaire, Candide
        
         | telesilla wrote:
         | The families I know who live best are permaculturalists.
         | Visiting them for dinner is always a treat. It's hard work
         | though, and like others they have supplemental income. I
         | imagine this old man knows well the trick: an independent life
         | is impossible unless you have enough healthy young people
         | around to do the labour.
        
           | silexia wrote:
           | I agree it's hard work. Every project seems like it will take
           | an hour at the outset, but ends up taking eight hours due to
           | a wide variety of unexpected real world complications.
           | 
           | I traded in a beautiful city home for 106 acres at the
           | beginning of the pandemic and am still glad I did. People
           | have a fantasy picture of the tradeoff though... In reality,
           | in rural places you have less social interaction and the
           | people are of a lower caliber than urban areas. You can't
           | make money farming unless you do it at massive scale, so I
           | still work just as much online as before. Only now my free
           | time goes into farming instead of golf or restaurants.
        
             | noxplode wrote:
             | Supposedly, small market garden farms can be quite
             | profitable. https://www.youtube.com/watch?v=jbHwAfHQA9M
        
           | jimbokun wrote:
           | "an independent life is impossible unless you have enough
           | healthy young people around to do the labour."
           | 
           | Or about $1 million stashed in index funds, give or take
           | based on cost of living in your location.
        
             | raintrees wrote:
             | Or around $600K in down payments in cash flowing rental
             | properties in the US...
             | 
             | My wife and I spent around $75K to get approximately $1K a
             | month in cash flow (5 doors, $200 each)...
        
               | vageli wrote:
               | $75k for five doors? Might I ask whereabouts? That seems
               | ridiculously cheap per unit.
        
               | wahern wrote:
               | Not impossible in impoverished areas. A rural trailer
               | park, some section 8 housing in a bad part of town, or
               | maybe they scooped up some single-family units at the
               | bottom of the housing market crash.
        
               | ngngngng wrote:
               | I believe they're saying the down payment was $75k
        
               | Rumudiez wrote:
               | I think the topic is independence, not being a parasite
               | on others who are less well off than you.
        
               | 1MoreThing wrote:
               | It is kind of hilarious how often rent-seeking behavior
               | is called out as evil when it comes to software
               | companies, but actual rent-seeking with real estate is
               | seen as virtuous investment.
        
             | [deleted]
        
         | singlow wrote:
         | I was reminded of Being There by Jerzy Kosinski:
         | 
         | > In a garden, things grow... but first, they must wither;
         | trees have to lose their leaves in order to put forth new
         | leaves, and to grow thicker and stronger and taller. Some trees
         | die, but fresh saplings replace them. Gardens need a lot of
         | care. But if you love your garden, you don't mind working in
         | it, and waiting. Then in the proper season you will surely see
         | it flourish.
         | 
         | > A gardener! Isn't that the perfect description of what a real
         | businessman is?
        
         | hoytech wrote:
         | And also check out the concept of the Epicurean garden, which
         | is what Voltaire is referring to:
         | 
         | https://www.18thcenturycommon.org/cultivating-philosophy-in-...
        
         | slothtrop wrote:
         | Love the quote and book, but only half-way agree with the
         | sentiment, unless you stretch the analogy of what the garden
         | is. Simple living/work won't in itself quench or stave off
         | desire and passions. If that were true farmers would be a
         | happier demographic. Desire never really disappears, it's at
         | best channeled through engagement / flow, which dovetails with
         | the fact that man's work is also the strongest predictor of his
         | happiness. I imagine, but don't know, that those who want for
         | nothing are not complacent, and those who are complacent can
         | never consume enough.
        
         | tmountain wrote:
         | Commenting, so I can revisit this later. Great excerpt!
        
           | sethjgore wrote:
           | likewise!
        
           | jerkstate wrote:
           | You should just read Candide, it's fun and hilarious, and a
           | true cultural touchstone.
        
             | slothtrop wrote:
             | Yes, fairly short as well. One of my favorites.
        
           | alpha_squared wrote:
           | You can favorite comments if you click on their timestamp.
        
             | spockz wrote:
             | Dang: why is the favourite button hidden like this?
        
             | tmountain wrote:
             | Wow, 11 years on this site, and I'm just learning this...
             | Thanks!
        
       | ljsocal wrote:
       | love the gardening analogy. Interesting thing I learned from
       | gardening is how plants can frequently benefit from neglect. This
       | also applies to non-plant initiatives.
        
         | raunometsa wrote:
         | Interesting! Like, leave your plants alone and let them live?
         | (while still occasionally watering them?)
        
       | mmacedo_en wrote:
       | For twenty years I tried to build products and sell them to
       | others, to no avail. "Marketing is the problem" - I always told
       | myself about my failures.
       | 
       | I still have one product up from those days. FileSculptor is a
       | file converter used by non developers to automate CSV to XLSX
       | conversion. What was the last time I used it myself? Excluding
       | testing before new releases or support issues, never.
       | 
       | I decided that my next product should be something I really care
       | about. Something that scratches my on itch and that I would use
       | on a daily basis. I should be the first one to find bugs on my
       | product, not my users.
       | 
       | I always kept track of my expenses, but was less so with my
       | budget. I used a spreadsheet and would update if once or twice a
       | month. So I decided to create an app with the budget and expense
       | tracking I wanted. I always had lots of ideas of how it should
       | work, how it would forecast transactions automatically from a
       | detailed budget and how it would deal with credit card purchases,
       | hitting the budget on the month they'd appear of the credit card
       | statement. It would support credit card purchases with
       | installments, something always missing in the apps I tried.
       | 
       | I created Pleke to be the personal finance app I always wanted,
       | and use it on a daily basis. For the last six months its been the
       | only source of truth about my finances. At my day job I work on a
       | product used by others. I'm grateful and want it to work well
       | because it pays my bills. But with my app, its quite a different
       | relationship. I'm always proud when I input data in it and it
       | works as designed. When something breaks, I want to fix it ASAP.
       | I have a text file with planned features for version 2, version
       | 3, 4 and 5.
       | 
       | Pleke is the app I want to work on for the next ten years, even
       | if others do not value it as much as I do. "Marketing is the
       | problem" - I will tell myself, to their loss.
       | 
       | Be the first user of your product! A person who takes good care
       | of their garden will work on it and admire it on a daily basis.
       | So should we with our products.
        
       | aogaili wrote:
       | https://medium.com/@cmaitchison/are-you-a-software-gardener-...
        
         | Naac wrote:
         | I finally have words to describe the kind of programming I like
         | to do in my spare time!
         | 
         | Thank you for linking to that article.
        
       | baxtr wrote:
       | A very appealing concept. I hope people doing this succeed in
       | generating sufficient income to make a living.
       | 
       | PS: I also like the gardener analogy. It is used elsewhere, too,
       | e.g. the "Gardener-Leader" concept of the US Army.
       | 
       | https://www.armyupress.army.mil/Portals/7/military-review/Ar...
        
         | shoo wrote:
         | thank you for sharing the link, very interesting to see a
         | similar idea discussed within another community.
        
       | sanmak wrote:
       | Firstly, Very well written and articulated. i wish to have people
       | like these around me while I'm WFH.
       | 
       | bearblog.dev is great, minimalistic, bang on with usages.
       | 
       | Just signed up. Will be using it for sure and will definitely
       | have some contributions as well. Few ideas to chip in.
       | 
       | Kudos great work.
        
       | elliotec wrote:
       | I love this and I aspire to eventually, if I come out of the
       | grinder with any ambition, drive, or passion left, do something
       | similar.
       | 
       | I abhor big corpratism, and love the way software can be
       | independent and disconnected from it, if not usually in practice.
       | 
       | I deeply admire Basecamp's style of "you don't need VC money,
       | keep it small, keep building something useful that gets you
       | paid." I want that someday but someday is not this day.
       | 
       | I'm not much of an idea guy. I can build stuff. I can get really
       | passionate about how things "should be" and implement process and
       | infrastructure to get there. But whatever "it" is, just hasn't
       | come to me yet.
       | 
       | I long to be an indiehacker but for all the supposedly wrong
       | reasons.
       | 
       | I want to putter but don't know where to get the right seeds to
       | be puttering for.
        
         | dustinmoris wrote:
         | > I deeply admire Basecamp's style of "you don't need VC money,
         | keep it small, keep building something useful that gets you
         | paid.
         | 
         | Honestly, DHH looks to me and comes across to me as extremely
         | burnt out to an unhealthy point. I wouldn't want to aspire what
         | he has become. He doesn't strike me as someone like the author
         | of Bear Blog who just enjoys puttering along. He comes across
         | as someone who constantly stresses himself to become BIG
         | without VC money so he can prove someone that you can achieve
         | VC level success without VC money. As a result he seems to be
         | constantly arguing and lecturing people on social media to a
         | point where it feels difficult to watch. Also Hey feels like a
         | real flop to me, an attempt to fix something that really nobody
         | wanted to be fixed. It's like creating yet another social media
         | app when people are already sickened by the sheer amount of
         | apps which demand their constant attention.
         | 
         | I admire what bear blog stands for and to me that is far away
         | from Basecamp, otherwise I agree with your points :)
        
           | jimbokun wrote:
           | > As a result he seems to be constantly arguing and lecturing
           | people on social media to a point where it feels difficult to
           | watch.
           | 
           | I think that's just his personality, regardless of his
           | perceived success or lack thereof.
        
           | styrmis wrote:
           | DHH certainly doesn't putter (by the common definition), but
           | as someone who has followed his output here and there over
           | the course of ~15 years I disagree that he is burnt out or
           | that he is out to impress.
           | 
           | Over the years his approach has in my opinion been an example
           | of how to be practical, think for yourself, be productive and
           | not burn out. His form of puttering looks to be blocking out
           | time to program in Ruby and extracting patterns from Basecamp
           | (and now Hey) to release as open source. This looks like a
           | form of cultivation/gardening to me.
           | 
           | I think most people, myself included, would burn out if they
           | attempted to emulate him--he has clearly found a way to
           | remain balanced, in his own way.
           | 
           | For the rest of us I think Bear Blog is a good example to
           | follow if you can make a living doing so. If you want to see
           | the parallels between this and Basecamp then you would need
           | to wind the clock way back to the early days of that
           | product/company. That said, winding the clock forward on Bear
           | Blog will likely not get you something that looks like
           | Basecamp today.
        
         | hahamrfunnyguy wrote:
         | I have too many ideas. Every problem or small improvement is a
         | potential business opportunity or startup idea and I see them
         | everywhere. My experience as a software consultant likely
         | contributes to this. It's my job to go talk to customers,
         | understand their problem and propose a solution.
         | 
         | If you want to just build stuff for yourself, go work for a
         | software consulting firm for a while. It should be a smaller
         | one that's interested in tackling smaller jobs. This way,
         | you'll interact with more potential customers. You'll learn a
         | ton about their businesses, because after all; they hired your
         | company to solve their problems. Save as much money as you can.
         | 
         | When you have enough money saved up, you can afford to quit
         | your job and focus on something you that interests you because
         | it's fun or an amazing opportunity. I've done this a couple of
         | times so far. Right now I am splitting my time between a
         | startup and a part time job.
         | 
         | I am really glad I have the part time job. Not so much for the
         | money, but for the socialization aspects.
        
         | npsimons wrote:
         | I second all of this, and this line from the fine article
         | resonated deeply:
         | 
         | > That's what I want from my products. I want to putter about,
         | feel connected to the process, and have fun doing so.
         | 
         | I too have the same "writer's block" issue for ideas. I've got
         | some, but I dunno, it just seems so hopeless to gamble and go
         | that route.
         | 
         | For now, I've managed to scrimp and invest enough from the day
         | job, I may just quit and putter on projects until I hit on
         | something. If I don't make enough to cover costs, I can try
         | freelancing/consulting. Worst case, I can go back to the
         | corporate grind.
         | 
         | > I'm not much of an idea guy. I can build stuff. I can get
         | really passionate about how things "should be" and implement
         | process and infrastructure to get there. But whatever "it" is,
         | just hasn't come to me yet.
         | 
         | Me too, friend. Me too.
        
         | qwantim1 wrote:
         | Is Basecamp really the example to aspire to? Being the
         | developer of Rails and ActiveRecord and fostering and milking
         | that would be the software equivalent of Peter Frampton, and I
         | mean that in the most positive way.
         | 
         | I think we know that we're not all going platinum. This article
         | was about just "working on the song(s)" for the enjoyment of
         | it, whatever that may involve, or that's the way I took it.
        
           | playpause wrote:
           | > the software equivalent of Peter Frampton
           | 
           | Can you clarify this? Just curious. Heard of him, but no idea
           | what you mean.
        
             | x4j91 wrote:
             | I think the sentiment is that Basecamp is no Led Zeppelin.
             | In that they perhaps haven't achieved the record breaking,
             | Unicorn level growth that many startups strive for. But
             | perhaps that's OK for them?
             | 
             | They've got some great tunes, a loyal following, and can
             | still put on a fantastic show. They're superstars by any
             | definition.
             | 
             | Peter Frampton had a standout, influential "live" album and
             | an innovative style of playing that will forever be
             | remembered.
             | 
             | Led Zeppelin had a series of standout albums and hit songs
             | spanning close to a decade, spawning Unicorn level sales,
             | crowds and generational fandom that held influence on rock
             | and roll for 40+ years.
             | 
             | But the band members of Zeppelin eventually succumbed to
             | the excesses of their success. They split up after some
             | really dark days. The scope and size of their success
             | wasn't long term manageable on a personal level. But their
             | legacy remains.
             | 
             | Whereas Frampton is still playing small live venues
             | today!!!!
             | 
             | He's still rocking out.
        
           | square_usual wrote:
           | I think BaseCamp is the _best_ you can hope for with this
           | mindset, so in an  "aim high" kind of way, it's a good ideal.
        
           | ivanhoe wrote:
           | > Being the developer of Rails and ActiveRecord and fostering
           | and milking that
           | 
           | It's not entirely fair thing to say as DHH's rise to fame was
           | really on both fronts in parallel, actually I remember that
           | one of the selling points for ruby/RoR thing early on was
           | that "the basecamp was built on it". Most of people (me
           | included) never even heard of Ruby before they've made it
           | popular, and they could do that partially thanks to having an
           | already very popular product built on it and big following of
           | fans to their approach to business and software. It was
           | before "the lean" ideas got popular, so it was all very new
           | and revolutionary.
        
             | FearNotDaniel wrote:
             | Now I _really_ know I 'm getting old, when I've gone past
             | nostalgia for the 1980s 8-bit era and even Web 2.0 feels
             | like a distant, but warm and fuzzy memory...
        
         | afry1 wrote:
         | I feel this for sure. I was in the "grinder" for a while, and
         | this year I'm making my move into becoming an indie hacker
         | myself.
         | 
         | If you're looking for a little inspiration, here are a couple
         | links:
         | 
         | - Pieter Levels' announcement post on 12 startups in 12 months:
         | https://levels.io/12-startups-12-months/
         | 
         | - My own blog, where I'm documenting my own journey in building
         | a startup in a month: https://startupinamonth.net/
         | 
         | I hope you break out soon!
        
         | friseurtermin wrote:
         | I feel the same way. Even if you have a lot of ideas, as I'm
         | sure everyone has, how would you decide on the "right" one to
         | pour all your energy into?
        
           | luka-birsa wrote:
           | What if the idea doesn't really matter? You need to start the
           | journey and be ready to adapt along the way. I've been at it
           | for 12 years now as a cofounder and you'll need to change
           | your product every couple of years. Remember - even Microsoft
           | is shipping Linux these days.
        
           | kuu wrote:
           | If you're trying to sell and earn money, you don't need an
           | idea, you need customers. From customers to idea is much
           | easier than from idea to customers.
           | 
           | I'm not saying that getting/finding customers is easy
           | neither...
        
           | olau wrote:
           | That's the minimum viable product thing - you need to figure
           | out what's actually helpful to people.
           | 
           | For instance, I hope some day someone takes up the mantle and
           | goes out making a decent free identity system. I think most
           | of the North European countries have one of those, and they
           | are all proprietary and suck with no interoperability. If
           | think there's government or even EU money to be had for
           | something that works.
           | 
           | So basically, every citizen needs a way of authenticating,
           | e.g. to submit tax information, log in to banks etc.
        
             | konschubert wrote:
             | If you want government money in the EU for IT stuff you
             | have to be huge, boring and inefficient ...
        
             | vangelis wrote:
             | We can do better than Shibboleth.
        
       | erwinh wrote:
       | Really feeling this, got so much work done last year by just
       | continuously smoothing out all kinds of small little details in
       | my parametric design software tools. Which individually are all
       | quite insignificant but now it really starts to feel like an
       | ecosystem (garden!) of functions, classes & objects working
       | together in concert for beautiful effects.
        
         | erwinh wrote:
         | Literally used it to make digital grass as well:
         | 
         | https://twitter.com/hoogerwoord/status/1348394004413620224?s...
        
       | k__ wrote:
       | Sounds good to me.
       | 
       | I always wanted to do my own product, but I had the impression
       | all startup communities sucked in some kind of way.
       | 
       | I want to go slow and if I didn't get an MVP out of the door in
       | the first few months, I don't care. I have a flexible job as a
       | freelancer on the side and can wait.
       | 
       | Still, it's hard to find a likeminded community...
        
       | the_cat_kittles wrote:
       | i think of it like a shop too. you just kind of fuck around
       | making your tools better, goofing off, accumulating knowledge and
       | stuff... and slowly become useful
        
       | FriedrichN wrote:
       | I like the idea of being a custodian of the things I do and have
       | done, which sort of align with the idea in the article. Of course
       | I don't always have the opportunity to do so with clients pushing
       | for new features and so on. But when I can, I do.
       | 
       | It makes the things I make just a little better every time by
       | adding small new features or making small improvements on
       | existing ones. No one asked for them, but they are nonetheless
       | thankful that I did them.
       | 
       | I don't think I could work in an environment that would not let
       | me do those things, there's very little that makes me more
       | unhappy than producing garbage work and 'shutting up'.
        
       | mwidell wrote:
       | This resonates with me. I get the same experience from my youtube
       | channel - making a modest but sufficient income to make a living,
       | talking directly to my "users" every day - hearing their
       | appreciation and the stories on how my videos directly changed
       | their life. So enjoyable.
        
       | nexthash wrote:
       | This post almost reads like a manifesto of the digital gardening
       | movement that was showcased on HN a few months back [1], with
       | some indiehackers sprinkled in. Just a small space of your own on
       | the Internet to cultivate your thoughts/projects, outside the
       | gigantic walls and rigidity of Big Tech platforms. There's even a
       | subreddit [2] for them!
       | 
       | I like to think of software projects as belonging in three
       | categories - massive high growth products (big tech), more niche
       | low growth products, and side-projects. Digital gardens and small
       | software projects with a band of loyal users seem to go between
       | side-project and niche product. They are a welcome escape from
       | the noise of big platforms, so I hope this developer/Internet
       | trend catches on across the web.
       | 
       | [1] https://news.ycombinator.com/item?id=24996780
       | 
       | [2] https://www.reddit.com/r/DigitalGardens/
        
       | twelvechairs wrote:
       | I wish this kind of concept was aspired to by more political
       | parties and countries for their citizens. It seems something that
       | lives only in a small world of the internet for those who achieve
       | it.
        
       | brightball wrote:
       | Great perspective IMO.
        
       | fukmbas wrote:
       | Anyone else tired of the word 'product'?
        
       | m12k wrote:
       | I struggle with balancing the urge to putter like the author puts
       | it, with doing "expansionistic" things like marketing or building
       | features that are valuable to new customers rather than existing
       | ones. The "correct" business analysis will say the business gets
       | much more out of new acquisition channels than micro-optimizing
       | the product further, that I shouldn't fall into the "build it and
       | they will come" mentality. But my first instinct will always be
       | to want to just create the best possible product for my existing
       | customers - it's what brings me joy, and it's really hard for me
       | to designate any suboptimal state of the product as "good enough
       | for now" and focus on acquisition instead. For now I try to
       | balance it by alternating doing one or the other in each sprint -
       | that way I never neglect puttering completely, but I also force
       | myself not to do it exclusively like I'd probably do if I just
       | based the decision on personal motivation.
        
         | kevsim wrote:
         | I'd say if you have existing customers, you're already past
         | most companies with a "built it and they will come" mentality.
         | Most of those fail to ever acquire real users.
        
         | plumsempy wrote:
         | I agree with you and I will add my own tint to it: I do this to
         | push myself to grow and move forward and then lie back and do
         | what's comfortable and familiar. Rinse and repeat.
        
       | ghoomketu wrote:
       | I am on the same page with you. But I've also decided to focus
       | all my strength on one thing for the next 5 years just improving
       | it and making it the best product for my customers.
       | 
       | Right now it's so easy to make apps with amazing frameworks like
       | Vue and Laravel that anybody can create something in a week or
       | sometimes even a day[1]. We indiehackers are never short of ideas
       | and shiny objects. I too was part of that movement and I created
       | many projects, one or two even won out Product hunt proudct of
       | the day and started making money too. Alas the fame and fortune
       | was short lived because I was just too distracted and never
       | focused on building one thing.
       | 
       | I never took the step that is much more important than launching
       | the product. It's the boring day-in and day-out sales and
       | marketing part. The content writing and the lead generation part.
       | The SEO part. The thing that acutally brings in the revenue part.
       | 
       | So anytime I have an amazing idea for my next project. I just
       | quietly put in my Google docs and get back to my main focus. I
       | think this is the only thing which will finally help me succeed.
       | 
       | [1] https://24hrstartup.com/
        
         | tangjurine wrote:
         | What is your main project?
        
           | ghoomketu wrote:
           | It's a tool to create videos using just text, called Buzzvid.
           | You can play with the demo here (1).
           | 
           | I'm still working on the homepage, tutorials, etc. It's still
           | a month until launch. Don't want to hijack this thread but if
           | you have any feedback, please send it to the email in my HN
           | profile.
           | 
           | (1) https://buzzvid.com/members.html
        
         | abraae wrote:
         | As long as you select the right product to focus on, that
         | sounds an excellent plan.
        
           | jmathai wrote:
           | I think OP's point is that you have to focus this way to get
           | to the point of knowing if a product is the right one to
           | focus on.
           | 
           | Not focusing this way only guarantees that you'll move on
           | before even finding out.
        
       | afarrell wrote:
       | This is one thing that has made the transition to a larger
       | company so hard for me. In smaller team, you can spend a bit of
       | time cleaning up the codebase or tooling and know that investment
       | will compound via increased velocity.
       | 
       | When you share a codebase with 200 others, trying to get anything
       | tidy and readable is such a yak-shaving exercise, you feel like
       | the main character from
       | https://english.emmaclit.com/2017/05/20/you-shouldve-asked/
       | 
       | This is the actual emotional reason why I am now such a big fan
       | of microservices (or rather, moderately-sized services): I want
       | my own garden to tend alongside a moderately-sized team.
        
       | jakeadler wrote:
       | This was really awesome! I think that many people are so focused
       | on success we don't take the time to enjoy our garden! The best
       | part of building is the being so hands on, especially when it
       | comes to talking with consumers and hearing about problems, or
       | even building out the product and putting your special touch on
       | it. I will make sure to enjoy my garden this week, and observe
       | how I help it grow to ensure what I'm doing is truly sustainable!
        
       | ehnto wrote:
       | This article resonated with me quite a bit. I very much dislike
       | the fast, throwaway software culture of much software
       | development. A revolving door of technology, platforms and
       | methodology. The first few years you're excited by the pace of
       | learning, and that prospect of new projects is really alluring as
       | it's a new and exciting problem to solve.
       | 
       | Eventually you realise everything you pour your heart into only
       | matters for a year or two before it's inevitably thrown away,
       | replaced by the new kids on the block.
       | 
       | I can see why VC land can support the irrational churn of
       | technology, and that's fine, hell even entire companies are
       | ephemeral in the startup universe. I think it doesn't make sense
       | for any other kind of project. We shouldn't need to rewrite
       | something every year or two, it should have been built to be a
       | stable platform with boring, fundamental technology from which
       | you can grow the product over years to come.
        
       | foxhop wrote:
       | Hey I'm also into permaculture and treating my products like
       | gardens.
       | 
       | I see you are running blogbear I wonder if we could partner
       | somehow.
       | 
       | I'm the founder and creator of Remarkbox a hosted comment service
       | for static sites.
       | 
       | I just made Remarkbox free: https://www.remarkbox.com/remarkbox-
       | is-now-pay-what-you-can....
       | 
       | All are welcome to use the service!
        
       | yonisto wrote:
       | Hits home! One of these days I'll join you and have my own
       | garden.
        
       | equality_1138 wrote:
       | Love the garden analogy in software, especially when faced with
       | complex systems that can't easily be managed by rigid IT project
       | management styles.
       | 
       | Was reminded of another short piece going way back to 2007:
       | https://signalvnoise.com/posts/591-brainstorm-the-software-g...
        
         | LeonB wrote:
         | You did well to retrieve that one from the memory banks!
         | Must've left an impression.
         | 
         | I _think_ I read it too.
        
       | huzaif wrote:
       | I too "cultivate my own garden".
       | 
       | Like the "Turk" in Vaoltaire's Candide, working on my product
       | (garden) insulates me from the wants and worries projected by
       | todays internet.
       | 
       | Here is my garden: https://www.gorelo.io/
        
       | square_usual wrote:
       | Disclaimer: I posted this link, but I am not the author of the
       | blog.
        
       | jwr wrote:
       | This is how I approach my SaaS business. Long-term
       | sustainability, enjoyable development using technologies I like,
       | dealing with smart and nice customers. Caring for the app.
        
       | raunometsa wrote:
       | Beautiful analogy, Herman!
        
       | alixanderwang wrote:
       | I quit my job at Google a little over a year ago to work full
       | time on my product. I still don't make near half the salary, but
       | that connection to my users using a product I built is something
       | that, prior to this last year, I didn't know I'd be so attached
       | to.
       | 
       | Users message me to appreciate some small look & feel
       | improvements, they leave feedback and I fix things for them, I
       | get excited about a new feature and it brings value to their
       | work. I let them vote on the more experimental ideas.
       | 
       | I get happily excited for each new subscription, and it all feels
       | earned, a stark contrast to how I felt about my biweekly
       | paychecks at corporate life.
       | 
       | The product [0] launched on HN a year ago, and I've worked on it
       | almost every day since then, and after having reached some
       | threshold of MRR, I've since felt that I can keep working on it
       | forever.
       | 
       | Tonight, I'm up late releasing another feature [1]. The
       | motivation to do so feels effortless, as, it's my garden.
       | 
       | [0] https://terrastruct.com
       | 
       | [1] Sync diagrams with a github repo, ~hacking the README as a
       | presentation tool (https://github.com/terrastruct-bot/Demo)
        
         | huzaif wrote:
         | Wow! This product is making my day. Great job.
         | 
         | I am still hacking around on it. I would like to sign-up as a
         | team, though I only have need for 3 seats.
        
           | alixanderwang wrote:
           | Thanks! If you send me an email (in my profile), happy to
           | make that work for you
        
         | koeng wrote:
         | terrastruct looks really awesome! Been looking for something
         | like that for a while, I think I'll test it out. The landing
         | page is very well put together.
        
         | thejosh wrote:
         | Wow. This looks extremely slick, and the landing page is
         | awesome. Going to give it a whirl.
        
         | playpause wrote:
         | > Users message me to appreciate some small look & feel
         | improvements, they leave feedback and I fix things for them, I
         | get excited about a new feature and it brings value to their
         | work.
         | 
         | This is great. But if you thrive on this kind of positive
         | feedback, I'm curious to know, if you ever get the occasional
         | bit of angry/negative feedback (e.g. from a user who is really
         | pissed off about a feature change that broke their unique
         | workflow), does it demotivate you? If not, how do you avoid it
         | getting you down? Or is it just so rare that it's not a
         | problem?
        
           | alixanderwang wrote:
           | I do get churn, and have users unhappy about things, but it's
           | just as valuable feedback, if not more, than the positive
           | ones.
           | 
           | The only demotivating thing would be silence. In the Show HN
           | post, quite a number of people said it wasn't what they were
           | looking for or it was lacking xyz. But that's a whole lot
           | better than languishing in 3 upvotes and no comments at all.
        
       | abinaya_rl wrote:
       | Love this analogy. I feel like it's intended to me. I've been
       | part of this Indiehacker movement since last 2 years building
       | Remote Leaf[1]. Sometimes I worry too much when I get 2 churns in
       | a day and happy next day when I get 1 new customer. I hate these
       | process.
       | 
       | Instead of trying to be like growth at all costs, I need to
       | follow your strategy. Just help people. Just improve the product.
       | Just do the gardening.
       | 
       | [1] - https://remoteleaf.com
        
       | digaozao wrote:
       | It made me remember of this game, simcompanies. From what I
       | understood, it is made by a single developer and some help. It
       | has this feeling of community among the players and him included
       | that is really cool. And no pushing hard to buy things.
       | 
       | https://www.simcompanies.com/
        
       | m-i-l wrote:
       | This was a good read. I've read about personal websites being
       | digital gardens, and describe my own as "more of a functional
       | vegetable patch than an ornamental floral garden". However, I've
       | not seen bootstrapped side-projects compared to gardens, and like
       | the analogy between gardening and farming, where gardening is
       | more fun and less scalable than farming (but that being a good
       | thing in this context). I wonder if a smallholding might be a
       | more appropriate analogy for side-projects though, given gardens
       | and personal websites are usually for personal use while
       | smallholdings and side-projects are more likely to have a small
       | commercial element.
        
       | segmondy wrote:
       | Some of my products are experiments. Just experiments, I want to
       | check if some thing is possible.
       | 
       | Some of my products are challenges. I don't know how to do it,
       | and just wish to know if I can figure it out.
       | 
       | Some are personal needs. I need something, I can't find a
       | solution that meets my need, I solve it.
       | 
       | Some are art and therapeutic like gardening. Working on them
       | gives me joy and relaxes me.
       | 
       | Some are business. The intent is to make money.
       | 
       | I'm sure folks can find many ways to think about their products,
       | at the end of the day, it's all in your head.
        
       | dmje wrote:
       | Lovely post, and a great idea. I personally very much like the
       | idea of not scaling - and in fact have done this for 10 years
       | with our (still tiny) digital agency. We could have chosen to
       | take on staff many times but instead opt for a lifestyle business
       | where I can hang out and look at the sea and be with my wife and
       | kids.
       | 
       | In building products, my biggest issue to date feels like it is
       | that I rarely bring anything to fruition - but actually this
       | article helped me with that. It really highlighted how it's ok to
       | incrementally push things along, get to a couple of launches just
       | for your own satisfaction, and maybe make a little bit of cash -
       | but you don't have to have any aspiration to "make it big".
       | Thanks for posting :-)
        
       | m_st wrote:
       | Working at an ISV developing, providing and supporting software
       | for a specific industry. This is how I work. I love the product,
       | the customer contact and immediate feedback and like that I can
       | put most of my ambitions into it.
       | 
       | Happy gardening!
        
       | iechoz6H wrote:
       | Does he mean `potter`?
        
         | malobre wrote:
         | "Putter" is an alternative spelling.
        
         | erwincoumans wrote:
         | Potter is for the majority, putter for the happy few :)
        
       | erikstarck wrote:
       | This is a beautiful analogy.
       | 
       | One of my favourite quotes is from Jane McGonical: "we are as
       | human beings designed to do hard, meaningful work". If you enjoy
       | gardening, it doesn't feel like work. You do it because it's...
       | meaningful.
       | 
       | Ikigai is that perfect spot in which the work you enjoy doing
       | also creates value from someone else. You are in the zone, doing
       | what you love.
       | 
       | This concept, together with the one about optimising your area of
       | luck that was posted a few days ago, are all you really need to
       | craft a successful - and joyful - career.
        
       | yesenadam wrote:
       | > This is my garden, and I intend to putter.
       | 
       | I was about about to correct that use of "putter" as a typo, but
       | it seems it's a USAism. Never seen that before. I'd always
       | thought machines/engines putter, gardeners potter. I put it to
       | the super-accurate Purported Google Results Test:
       | 
       | putter in my garden - 7 million
       | 
       | potter in my garden - 142 million
       | 
       | putter around - 9 million
       | 
       | potter around - 363 million
       | 
       | putter about - 49 million
       | 
       | potter about - 581 million
       | 
       | Although when I put on a USA accent, there's not very much
       | difference between my "potter" and "putter", maybe that's
       | something to do with "putter" apparently being the US spelling.
        
         | joshuahughes wrote:
         | Before today, I'd only ever heard 'putter' used to refer to the
         | golf club you use for 'putting'...
        
         | OJFord wrote:
         | Ha, glad I'm not the only one, I went directly to Wiktionary
         | after finishing the article, which doesn't mark it 'chiefly US'
         | or anything, and gives RP IPA.
         | 
         | Which contains another surprise, for me anyway - it's not
         | pronounced like the golf club, but starting like 'put' (that
         | over there) or 'foot'.
        
           | meatmanek wrote:
           | Apple's Dictionary.app, which for me pulls from the New
           | Oxford American Dictionary, does mention that potter is the
           | British version:
           | 
           | > put*ter3 | 'p@d@r | (British potter) > verb [no object]
           | North American > occupy oneself in a desultory but pleasant
           | manner, doing a number of small tasks or not concentrating on
           | anything particular: early morning is the best time of the
           | day to putter around in the garden. > * [with adverbial of
           | direction] move or go in a casual, unhurried way: the duck
           | putters on the surface of the pond.
           | 
           | and defines potter as:
           | 
           | > verb British > another term for putter3.
           | 
           | (It also has all 3 definitions of putter - golf, engine,
           | gardening - pronounced the same way: 'p@d@r)
        
             | yesenadam wrote:
             | Thanks. Hehe that's amusingly parochial. ("Whole World
             | except USA" they like to call "British", and 'potter' is
             | merely 'another term for putter'. Everything is inside-
             | out.)
        
         | emddudley wrote:
         | I'm from the U.S. and the phrases "potter around" and "potter
         | in the garden" are new to me. I have always used "putter".
         | 
         | My pronunciation of putter is "puh-ter" (same sound as under)
         | and potter is "pah-ter" (same sound as father).
        
         | moosebear847 wrote:
         | This is me for a sec every time I see UK collective plural
         | nouns, for example, 'Apple have 10k employees'. Actually now
         | that I think about it, people from Britain must feel like
         | something's off even MORE often from this difference than
         | americans, seeing as lots of content online is US english.
        
         | elliotec wrote:
         | The writer is from South Africa, as mentioned in the post.
         | "Putter about" is definitely not a USAism, it's an English
         | expression used throughout the anglophone world that can be
         | spelled "putter" or "potter," meaning the same thing. I've only
         | heard it pronounced "putter" personally. The stats are
         | interesting!
        
           | yesenadam wrote:
           | Yeah you're right. "Puttering about", with that sense of a
           | machine chugging along, seems a different thing to pottering.
           | Pottering in a garden seems more like patiently tinkering
           | with something than continually moving from place to place.
        
           | dagw wrote:
           | _" putter" or "potter," meaning the same thing._
           | 
           | I don't think they mean the same in British English. My
           | motorboat "putters about the lake" while I "potter about in
           | my garden". But I could be wrong.
        
             | jfk13 wrote:
             | I would have assumed "putter" (in this sense) is
             | onomatopoeic, from the sound of a small engine running
             | slowly.
             | 
             | "Potter", OTOH, comes from a word for poking or prodding at
             | the ground (hence appropriate for gardening).
             | 
             | (I suppose with the right kind of ride-on mower, it's
             | possible to "putter about the garden" with appropriate
             | sound effects!)
             | 
             | Checking OED citations, though, it seems the "putter" form
             | (as a variant of "potter", distinct from the sound of an
             | engine "puttering") does have a similar history (both go
             | back to the 1820s).
             | 
             | Still, I'd agree that "potter about the garden" is by far
             | the more common usage.
        
       | benjaminjosephw wrote:
       | Where are there online communities for people into this kind of
       | tech sub-culture? Most Indie Hacker type communities seem to
       | eventually attract a critical mass of "Hustle Boys" and most
       | startup communities tend to be dismissive of anything that
       | doesn't have hyper-growth potential. It makes sense that a large
       | number of tech entrepreneurs live between these two extremes.
       | Where do they hang out?
        
         | cosmojg wrote:
         | Mastodon and Pleroma are home to many communities filled with
         | people like this! One of my favorite instances, Merveilles[1],
         | is probably among the highest quality in terms of the people
         | themselves and the projects they work on, but there are dozens
         | of others with similar energy. Make an account somewhere[2][3]
         | and see for yourself!
         | 
         | Oh, and if you're willing to leave the Web, there's also
         | Gemini[4]. Here are some proxied links to aggregators,
         | CAPCOM[5] and Spacewalk[6], where you can find all sorts of
         | people writing about their intimate personal projects,
         | technological and otherwise (although mostly technological).
         | 
         | [1]https://merveilles.town/public
         | 
         | [2]https://joinmastodon.org/
         | 
         | [3]https://pleroma.social/
         | 
         | [4]https://gemini.circumlunar.space/
         | 
         | [5]https://proxy.vulpes.one/gemini/gemini.circumlunar.space/cap
         | ...
         | 
         | [6]https://proxy.vulpes.one/gemini/rawtext.club:1965/~sloum/spa
         | ...
        
         | erwinh wrote:
         | I think you can find it in the crossover towards more
         | artistic/design/science focussed communities. Generative art,
         | data visualisation etc. Of course there are hustlers there as
         | well but to me it does feel to be more about the creativity,
         | techniques, ideas.
        
         | new_here wrote:
         | There are various communities around the web that all have
         | their own personalities. HN, /r/programming and Twitter are the
         | biggest and most active but also most cynical. Lobste.rs
         | (https://lobste.rs/) is almost purely tech focussed. Dev.to is
         | very (overly?) friendly but it's hard to find substance among
         | the noise. Indie Hackers which you've alluded to, does what it
         | says on the tin but also attracts those hustler types.
         | 
         | The great thing about the internet is that if you think it's
         | missing something, you can build it! I've been working on my
         | own tech community called Able (https://able.bio) in my spare
         | time for about 3 years now. I'd like it to be an intersection
         | of software, hardware and business but with less cynicism and
         | self-hype of other places. Just a place to appreciate the
         | merits of human ingenuity. You're welcome to come hang out
         | there if you like.
         | 
         | But yeah, if anyone knows of any other communities I'd also be
         | interested to check them out. I feel like a bit of variety
         | would be nice at the moment.
        
         | ehnto wrote:
         | I decided to start a Discord for it, it's been on my mind for a
         | while. I'm not interested in the VC moonshot culture, and
         | frankly am not in the location for it anyway. I also don't care
         | for SEO marketing ploys and hustle bullshit.
         | 
         | The community values I would want in a community like that are:
         | 
         | * A focus on building products that meet real world problems
         | 
         | * Pragmatism, stability and longevity in your products
         | 
         | * Discussions about bootstrapping with real customers
         | 
         | * Investment can be useful but it shouldn't be a stand in for a
         | real business model
         | 
         | * Realistically these are businesses, money is a real factor,
         | but no get rich quick schemes, we're just trying to get
         | sensibly rich slowly
         | 
         | * No narcissistic hustle bullshit, no marketing ploys
        
           | 9dev wrote:
           | Count me in! I'd very much be interested in joining such a
           | community.
        
             | ehnto wrote:
             | I popped a link in my profile. It would be good if it were
             | a nice smallish community so I am trying not to spam it
             | around.
        
           | klausbreyer wrote:
           | Where can I join this? :)
           | 
           | This goes into the direction of something I heard of in the
           | past as "slow business". I started a (now rather small) list,
           | together with the lost manifesto:
           | https://v01.io/2021/01/13/slow-business-list/
        
             | ehnto wrote:
             | Slow business is a great term for it, that is the
             | antithesis for grow-fast or burn out trying style
             | companies. I love seeing businesses that grew naturally out
             | of a grass roots need, tied directly to real world industry
             | or community needs.
             | 
             | Check the link in my profile!
        
               | scotttrinh wrote:
               | Discord invite seems to be invalid now?
        
               | ehnto wrote:
               | Got a new one in there, you can try again now.
        
           | k__ wrote:
           | Sounds awesome!
           | 
           | how do I join?
        
             | ehnto wrote:
             | Popped a link in my profile!
        
           | baobabKoodaa wrote:
           | Can you invite me to the Discord?
        
             | ehnto wrote:
             | Popped a link in my profile, trying not to be spammy!
        
               | baobabKoodaa wrote:
               | It says "link invalid"?
        
               | ehnto wrote:
               | Oops, try the new one, sorry!
        
           | m_st wrote:
           | Sounds great, where can we join?
        
             | [deleted]
        
             | ehnto wrote:
             | I popped a link in my profile :)
        
               | cmacnasty wrote:
               | Looks like the link has expired. Do you have a new one?
        
               | ehnto wrote:
               | Yep, try the new one! Thought I would limit the first
               | invite but it's already expired.
        
       | inferense wrote:
       | This strongly resonates with the idea of a pure authentic self-
       | expression. In part, bigger companies and the system in general
       | take this away, because of their underlying incentives - "scale
       | quick and break things" instead of just "have fun building
       | something valuable". I think this is what every side project /
       | idea should be about in long term because that's how it starts
       | anyway, it's just transformed into this artificial process full
       | of vanity metrics later on.
        
       | simplecto wrote:
       | What a nice sentiment, and one I am completely on board with.
       | I've likened my "digital puttering" to my father whiling away the
       | hours in the garage during my childhood. Some hammering, some
       | grinding, and my mother occasionally taking out a cup of tea.
       | 
       | And to build on that there was a cool video recently about a
       | forensic pathologist in Houston who makes kitchen knives. He's
       | not scaling, but it seems that it is a hobby that he loves.
       | 
       | https://www.youtube.com/watch?v=2VPSlfz65h8
        
       | regulation_d wrote:
       | Love the length of this post. more interesting than what could be
       | said in a tweet, but didn't belabor his best points. Excellent
       | piece.
        
       | justusthane wrote:
       | This is a little off-topic, but related: I've done hobbyist
       | webdev for a long time, but only HTML/CSS/JS/PHP. I have an idea
       | for a web app I'd like to build--would you folks recommend Rails
       | or Django, and why?
       | 
       | I have very little background with either Ruby or Python, so the
       | language choice itself isn't a deciding factor for me (although I
       | have slightly more interest in Python).
        
         | raunometsa wrote:
         | You're been working with PHP, why do you want to switch to
         | Rails or Django?
        
           | justusthane wrote:
           | Because it's been a very long since I've even done anything
           | with PHP, and I'd like to play with one of the frameworks.
           | I'm much more interested in learning Python or Ruby than I am
           | in learning PHP.
        
             | raunometsa wrote:
             | Oh, cool - I understand! My first thought was that if
             | you're already familiar with a language like PHP why not
             | use that to build a webapp.
        
       | randito wrote:
       | I'm a fan of Maggie Appleton's Digital Garden idea:
       | https://maggieappleton.com/garden
       | 
       | It's a "ideas as a garden" metaphor, not necessarily a "product
       | as a garden" metaphor, but the sentiment is the same.
        
       | chrischapman wrote:
       | For gardening buffs (just in case you were wondering) the
       | granadilla vine is also known as the passion fruit. Which was
       | kind of appropriate for building something you're passionate
       | about.
       | 
       | https://en.wikipedia.org/wiki/Passiflora_ligularis
        
         | villasv wrote:
         | Maracuja is its name in Brazil and coincidentally, is said to
         | have "calming" properties. We have a saying here that passion
         | fruit juice will make you relax - or sleep if you're already
         | relaxed.
         | 
         | Not sure if there's scientific basis for this or just an
         | ancient meme.
        
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