[HN Gopher] Google's approach to replacing the cookie is drawing...
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       Google's approach to replacing the cookie is drawing antitrust
       scrutiny
        
       Author : Manheim
       Score  : 31 points
       Date   : 2021-02-03 20:51 UTC (2 hours ago)
        
 (HTM) web link (digiday.com)
 (TXT) w3m dump (digiday.com)
        
       | kevingadd wrote:
       | Aside from the parties and parades that would be thrown over the
       | removal of third-party cookies (were we not in a no-parties-
       | allowed situation in 2021), it does seem a little troubling that
       | they appear to be repeating the AMP strategy here 1:1, with an
       | "open initiative" to replace cookies with something that is
       | clearly owned and operated by Google for their interests with
       | industry participation instead of an actual collaborative effort.
       | 
       | On the other hand, who would they collaborate with? Mozilla is
       | busy selling VPNs or something and Apple wants nothing to do with
       | Google's ad practices. Unpleasant all around.
        
       | derekp7 wrote:
       | So if I understand this correctly, then killing off 3rd party
       | cookies is anti-competitive, leaving them in is anti-privacy, and
       | putting out a privacy-enhancing alternative is also anti-
       | competitive. Is there anything that can be done that would
       | satisfy all regulations?
       | 
       | Also, this reminds me of a story I heard years ago, that a
       | California oil change location needed to store oil above ground
       | due to EPA regulations, but needed it stored underground to
       | satisfy the fire department regulations. So they were constantly
       | getting fined from one or the other, and had to just include
       | those fines as a cost of doing business.
        
         | ocdtrekkie wrote:
         | Perhaps it's time to recognize that the company simply need not
         | exist in it's present form. If Google was required to spin off
         | Chrome as an independent company, there would be no antitrust
         | issue, and privacy protections Chrome made would not also
         | include anti-privacy features designed to feed Google's ad
         | business.
         | 
         | The reality is, Google needs to be broken up. Every fine they
         | get makes that clear.
        
           | albertgoeswoof wrote:
           | How would chrome survive as a business?
        
         | morelisp wrote:
         | It's a good analogy - like oil, companies industry-wide should
         | reduce their dependence on data, and companies that still deal
         | in it should be prepared to deal with heightened legal scrutiny
         | and additional restrictions.
        
         | MaxBarraclough wrote:
         | I'm reminded of a snarky libertarian quip:
         | 
         | > _If a big company charges more than the competition, they say
         | they 're illegally abusing their monopoly._
         | 
         | > _If a big company charges the same as the competition, they
         | say it 's illegal collusion._
         | 
         | > _If a big company charges less than the competition, they say
         | it 's illegal price-dumping._
        
           | kevingadd wrote:
           | This seems like it overlooks the obvious possibility of
           | things that don't fall into any of those three categories...
        
             | MaxBarraclough wrote:
             | Sure, it's just a silly quip, I'm not saying it's
             | watertight.
        
         | [deleted]
        
       | TheChaplain wrote:
       | Well, Google is first and foremost an ad-company, and obviously
       | any method that improves profiling for selling ads is the way to
       | go.
       | 
       | Anything else would probably not please shareholders and
       | investors.
        
       | hsbauauvhabzb wrote:
       | My heart goes out to all the other adtech companies, may you all
       | go fuck yourselves and find you're future endeavours in more
       | ethical industries fulfilling.
        
         | morelisp wrote:
         | Things will definitely be better when Google has all the
         | lobbyists, no competitors, and even more information about you.
        
           | warent wrote:
           | I don't get why this is being voted down, it's the first
           | thing I thought too. Basically winning a battle to lose the
           | war
           | 
           | EDIT: anyone care to provide some rationale? Silently button-
           | mashing downvote without even contributing isn't really
           | helpful here
        
         | bpodgursky wrote:
         | your
        
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       (page generated 2021-02-03 23:00 UTC)