[HN Gopher] Respect Your Power Users
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       Respect Your Power Users
        
       Author : simonpure
       Score  : 80 points
       Date   : 2021-01-31 12:45 UTC (10 hours ago)
        
 (HTM) web link (tedium.co)
 (TXT) w3m dump (tedium.co)
        
       | phendrenad2 wrote:
       | It's very hard to make an app that is usable by both casual and
       | power users. So some companies have taken the approach of just
       | appealing to the larger of the two userbases, the casual users,
       | and trying to scale out as much as possible.
        
       | vehemenz wrote:
       | Re: Google Reader--I think part of this might be generational.
       | Your average Googler (even 7 years ago) is basically a latecomer
       | to the Internet and values different things. They were barely
       | alive during the heydays of the decentralized web, IRC,
       | newsgroups, P2P file-sharing, RSS, etc. In a company where
       | developers have a lot of power, the old hats standing up for
       | "outdated" tools and software are simply outnumbered.
       | 
       | Anecdotally, I've noticed Zoomers are less inclined to be power
       | users themselves. If true, I blame software monocultures and
       | pseudo-computing (phones).
        
         | swiley wrote:
         | I've met zoomer power users. You can find them on widgetsmith
         | and Discord. Apple seems to be undoing some of their stupidity
         | on the iPhone lately with eg shortuts/widgets/iSH. The cynist
         | in me says it's just to blunt the coming lawsuits though.
        
           | vehemenz wrote:
           | I train college students as part of my job, and there are
           | definitely some power users, but I am generalizing.
           | 
           | What I am thinking of is, someone who was a programmer ~20
           | years ago would probably have a lot of *NIX, IT, and
           | networking skills that you could take for granted, whereas
           | today there are coders from many different backgrounds (which
           | isn't necessarily bad).
           | 
           | I've met a surprising number of 20-year-olds who spend their
           | entire day in Visual Studio Code and don't know that Home/End
           | go to the beginning and end of the line. Or they don't know
           | how DNS works. Just two examples off the top of my head.
        
             | p_l wrote:
             | When it comes to home/end, that might be because a lot of
             | the computers they interact with simply don't have those
             | keys, or they are on Mac and the keys go to start/end of
             | document, etc etc.
        
         | EamonnMR wrote:
         | I think pseudo computing is a good way to describe phones. This
         | is probably natural though; it was arrogant to think that the
         | coming of the PC would make everyone into hackers any more than
         | the wide availability of hammers has made everyone into a
         | carpenter.
        
       | prox wrote:
       | Another shout out if you're interested in this topic is About
       | Face : the essentials of interaction design. It's the bible on
       | this topic for me : from planning to production, it covers all
       | ways your product (app, embedded, etc.) will interact with the
       | user.
        
       | tyingq wrote:
       | Looking at you, outlook.com. Why can't I see headers on sent
       | messages?
        
       | rosmax_1337 wrote:
       | I would also add that there are a few different types of power
       | users. Two off the top of my head are "very active users" and
       | "very technical users".
       | 
       | The foremost often can be maintainers of communities. Example:
       | Reddit or Discord. These same communities might end up being the
       | main part of your product. Other examples include social media
       | like Youtube, or even Instagram.
       | 
       | To these users a different set of power tools are needed, than
       | for the "technical power users" who need different kinds of power
       | tools.
       | 
       | For the "very active users", you might want to be able to provide
       | things like UI customization, social media linking, statistics
       | and easy tools for moderation.
       | 
       | Examples of tools for "technical power users" might be providing
       | a large set of actions that can be custom-key-bound. A
       | macro/scripting API. An alternate API to your service completely
       | (REST-ful), or support for modding. You can guess what those
       | tools will later be used for quite simply I'm sure. :)
        
       | eatonphil wrote:
       | This is a very common idea among technical users. But I'd love to
       | see it backed up by broader research into a theory of product
       | design that works for users in a way that is good for the
       | business.
       | 
       | Most of the time these posts are just rants, which might be true,
       | but may not provide a sufficiently compelling/research-driven
       | case for product managers.
        
       | Daneel_ wrote:
       | The article doesn't directly mention this point, but my opinion
       | is you need to take care of your power users since they tend to
       | be influencers in their own circles. Often they're the tech-savvy
       | member of the family/friendship/work colleague circle, and they
       | steer other non-power users to their preferred products, which
       | over time gain popularity. Signal is a great example of this.
       | 
       | Please look after your power users! Maintaining their trust is
       | critical.
        
         | csydas wrote:
         | The so called power users, like any other, have many facets.
         | Sometimes they're quite cooperative and indeed, they push edge
         | cases that other users simply don't, advance powerful workflows
         | using your tooling you never thought of, etc.
         | 
         | But they can also be down-right arrogant and self-centered ;)
         | 
         | I think the scale of influence the article is talking about is
         | bigger than personal circles and is focusing more on huge user
         | bases. The power users I deal with daily are a mixed bunch;
         | some are very earnest in their pursuit of using our product to
         | its fullest extent, which is great; they open themselves up to
         | risk by pushing new features their limits, and we're willing to
         | work with them as they continue to invest further into us. This
         | is great because in this scenario we have the same end goals,
         | so it works out and it's a good investment for everyone
         | involved.
         | 
         | For some power users though, as soon as our goals deviate and
         | we're no longer looking in the same direction for a given
         | feature/product, it's like a really bad break up, and quite a
         | few do not like to take it silently or easily. I have some that
         | have been threatening to leave the product for 3+ years because
         | we've elected not to invest resources further into a specific
         | feature (low demand, market is turning away from this feature,
         | the investment is simply too great at this point to justify the
         | cost). But they never leave, for reasons I'm not going to
         | speculate on.
         | 
         | The way that our power users act regarding such decisions is
         | frankly borderline harassment at times; spamming forum posts,
         | harassing our support team with endless cases just to complain
         | about a feature they know we don't have, it can eat up a lot of
         | time. The power users insist they are right, and that our
         | decision is 'a huge mistake we just don't understand', and they
         | continue to remind us of this -- it's hard to not consider the
         | attitudes arrogant, and the language used to describe
         | themselves feels a bit too self-congratulatory.
         | 
         | Frankly speaking I don't like the tone of the article even if I
         | agree with some of its points as it sounds too much like the
         | bad users mentioned above.
         | 
         | So as with all things, it's best with moderation and constant
         | doses of reality. Without these checks, it's easy to get a very
         | bad relationship set up and such relationships take a lot to
         | advance to a more stable position.
        
           | vulcan01 wrote:
           | > because we've elected not to invest resources further into
           | a specific feature (low demand, market is turning away from
           | this feature, the investment is simply too great at this
           | point to justify the cost)
           | 
           | Just curious, what happens if you tell them why you've chosen
           | not to invest in the feature they want?
        
             | csydas wrote:
             | What makes you think we don't? :)
             | 
             | We try to be very transparent about whether or not
             | something's on the roadmap, or why it's not when it's not.
             | 
             | The point I was trying to make is that often, the power
             | users don't take it very well at all. Most of the time it's
             | just disappointment, but we will often get a variety of
             | flawed arguments in response to our reasoning, which I get
             | is just frustration that they aren't getting their request.
             | 
             | Edit for further comments:
             | 
             | If you're honestly curious on the array of responses,
             | usually it's just continual expressions of disappointment
             | that we aren't.
             | 
             | Some of the more adamant users will do one or more of the
             | following:
             | 
             | - insist our data is wrong
             | 
             | - insist our prediction is wrong
             | 
             | - insist the market is wrong
             | 
             | - demand the feature anyways
             | 
             | - insist it's not that much of a development time sink
             | 
             | - ignore all the reasons and just post complaints
             | 
             | and of course much more.
             | 
             | It's normal, of course, and it does tend to be a smaller
             | subset of users, but there are enough that they keep me
             | busy week in and out.
        
               | vulcan01 wrote:
               | > What makes you think we don't? :)
               | 
               | I assumed you did, I've just never been responsible for
               | responding to customers so I was curious about what power
               | users say.
               | 
               | I wonder if a solution is to let them add their feature
               | to your software (like browser addons)? Of course, this
               | doesn't work for all kinds of software, and maintaining
               | the addon API would be added work, but it might appease
               | power users.
        
               | csydas wrote:
               | yeah, I realized I maybe misread your statement, so
               | that's why I edited it.
               | 
               | >I wonder if a solution is to let them add their feature
               | to your software (like browser addons)?
               | 
               | In fact we have a powershell integration and RESTAPI they
               | can develop on. But the simple fact is that a lot of
               | these users don't want it, they want it baked into the
               | product core functionality since we don't personally
               | support such custom projects. We offer that we will
               | validate that all the endpoints work correctly, but
               | that's it, and for medium larger businesses, this
               | typically is a "no go". It's either baked in feature, or
               | it's not a feature.
               | 
               | Even for the smaller "power users", most of the time they
               | don't want to take the time to develop the functionality
               | themselves (which I get, it's time consuming to develop).
               | But the option is there, just not utilized.
        
           | ericbarrett wrote:
           | We had a weird ultra-fan at a storage startup where I worked
           | in the 2000s. He used to call in and berate techs for hours.
           | It was a small support team so everybody knew him. Once I had
           | to jump on a line with a new hire he was absolutely tearing
           | up, inform the customer he was being unprofessionally
           | abusive, and end the call--the only time I've ever had to do
           | that in my career. And yet when we corrupted his data
           | (terrible terrible C code), he actually went to bat for us
           | with his management and ended up buying even more.
           | 
           | Finally one of our field techs met him in person. Turns out
           | the guy was 700+ pounds (300+ kg) and just absolutely
           | miserable. He was as hated at his own job as he was at our
           | office. Somehow he saw us as his surrogate family and I guess
           | decided to treat us the way he'd been treated. Really a sad
           | case overall. I often wonder what ended up happening to him
           | after our company folded.
           | 
           | There are some strange, strange people out there. Coddle them
           | at your peril.
        
         | ubermonkey wrote:
         | I think this is an underrated aspect of the enormous success of
         | early OS X with technical people.
         | 
         | Before, the Mac was a big deal in graphics and other areas like
         | that, but didn't really have an inroad to people who wanted to
         | code. Shifting to OSX created a platform with all the power of
         | Linux under the hood, but with access to the COTS tools that
         | many people prefer/need.
         | 
         | I was part of this. In the early 21st century, I was doing lots
         | of LAMP stack work, and you could just install everything
         | locally on your Mac, build and test locally, and then rsync up
         | to the test server for broader evaluation. I think this was
         | partly inadvertent, but Apple doesn't do anything accidentally.
         | 
         | So all of a sudden, you'd go to tech confs for things like Ruby
         | or Python, and see a roomful of glowing Apple logos. Because
         | deliberately or not, the platform respected the power user.
         | 
         | People are upset now b/c they fear the iOS-ification of what we
         | now call MacOS. I'm not convinced it's happening in any
         | meaningful sense (I can still build and run whatever I want),
         | but it's probably worth _watching_. Any move away from the
         | "perfect hybrid" that OSX was in, say, 2002, is
         | scary/unwelcome, even if the moves are things that are probably
         | good ideas for normal people, and easily circumvented for power
         | users (like a default restriction to signed code).
        
           | cperciva wrote:
           | _Shifting to OSX created a platform with all the power of
           | Linux under the hood_
           | 
           | Even better: It had all the power of BSD under the hood.
        
           | SomeHacker44 wrote:
           | I just wanted to say, IMO, "nailed it." This is why I moved
           | to Mac OS X in 2004, and why I began de-Appling my life in
           | 2019 (for WSL). Too many anti-features across all Apple
           | hardware and software, not to mention killing good software
           | like Aperture.
        
         | gear54rus wrote:
         | There is also a counterpoint: power users are typically smarter
         | and therefore less likely to be affected by your marketing BS
         | and therefore harder to extract money from. So retaining them
         | is not worth the effort.
        
           | alpaca128 wrote:
           | That may be true, but someone has to develop the apps for
           | your platform. Developers, tech bloggers, reviewers,
           | streamers are often power users and influence a lot of
           | consumers.
           | 
           | And maybe they don't care about Apple spending 30 minutes to
           | brag about how their Macbook just got 0.2mm thinner. But they
           | might still consider the purchase if it doesn't come with a
           | touchbar and another broken keyboard.
        
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