[HN Gopher] Publishing Is Back to the Future
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       Publishing Is Back to the Future
        
       Author : ZaidMalhis
       Score  : 54 points
       Date   : 2021-01-27 16:20 UTC (6 hours ago)
        
 (HTM) web link (www.stratechery.com)
 (TXT) w3m dump (www.stratechery.com)
        
       | lbarrow wrote:
       | I'm struck by how much Ben's description of what the NYT is
       | becoming - an opinionated, subscriber-focused institution -
       | matches up with how I think about Substack and Patreon. I
       | wouldn't be surprised if in the long run we basically end up with
       | two types of news and media institutions: the advertising-focused
       | ones who go for incredibly broad and often low-quality work, and
       | the subscribed-focused ones who are more narrow.
        
         | tabtab wrote:
         | NYT should more clearly split news from op-eds. Op-eds are
         | supposed to be opinionated by definition.
        
       | amoorthy wrote:
       | This is the best part of Ben's article:
       | 
       | > I think we as a society are in a far stronger place when it
       | comes to knowing the truth than we have ever been previously, and
       | that is thanks to the Internet...the New York Times doesn't have
       | the truth, but then again, neither do I, and neither does Amazon.
       | 
       | This is the key insight in news today. You cannot rely on any one
       | source for the full story. You must read multiple perspectives,
       | ideally from different points in the political spectrum.
       | 
       | My father, and likely others who grew up pre-internet, knew this
       | intuitively and always read multiple papers. We should do the
       | same and stop expecting our favourite source to be the final word
       | on a story.
        
         | citizenkeen wrote:
         | I remember my father used to listen to Dr. Laura every day on
         | his commute. My father is every bit a Massachusetts
         | progressive. He used to arrange his schedule to make sure he
         | could hear things like Dr. Farrakhan's speech at the Million
         | Man March. He'd read the Wall Street Journal and get
         | frustrated.
         | 
         | I once asked why, and he said "It's important to know what
         | other people think, even if they're wrong. Because every once
         | in a while, you're the one who's wrong."
        
           | poulsbohemian wrote:
           | > He'd read the Wall Street Journal and get frustrated.
           | 
           | I'm frustrated with the WSJ too. What used to be a
           | conservative but respected publication has over the years
           | turned to little more than pop news and sensationalism.
        
           | galaxyLogic wrote:
           | And at least you can be right about what other people think,
           | you can be right about how other people are wrong
        
         | ivanhoe wrote:
         | At some point it becomes a burden to do it yourself, so you'll
         | be forced to outsource it to a person or company of trust, to
         | follow all the news for you and filter out the important ones,
         | ask around with their contacts, do the fact checking, and give
         | you a digestible overview of what's going on - and then you're
         | basically back at the square one, as you've just re-invented
         | the journalism.
        
         | toyg wrote:
         | I was taught this by my dad and my schoolteachers too. Up until
         | the '90s, in Italy you knew in advance whose editorial
         | perspective you were getting from any given newspaper or tv
         | bulletin; so it was deemed necessary to survey a plurality of
         | them to figure out the most likely scenario for any given piece
         | of news. In the end, though, only the most politically engaged
         | would actually do that, and typically in order to know "what
         | the enemy thinks" for tactical reasons.
         | 
         | Nowadays it's all a bit murky - traditional big-money owners
         | are not interested in paying for a dying media, and political
         | parties are chronically broke and often short-lived, so even
         | the biggest properties can quickly change hands from chancer to
         | chancer.
        
         | coldtea wrote:
         | > _This is the key insight in news today. You cannot rely on
         | any one source for the full story. You must read multiple
         | perspectives, ideally from different points in the political
         | spectrum._
         | 
         | The problem is that counter-intuitively, in the past with
         | limited news sources, you're more or less forced to hear more
         | sides of the story. A newspaper would carry both e.g.
         | conservatives and liberals (at least a few of the side it
         | didn't favor) to attract people. If you bought it, you had the
         | chance to see the other side expressed.
         | 
         | Now with the internet, we can loose ourselves in an echo bubble
         | of our own creation (only reading stuff on "our" side, since
         | we're no longer forced to get our news wholesale like in print
         | newspaper format). Or the news website or social media site can
         | elect to show us just (or much more of) the stuff we like by
         | itself.
        
       | Booktrope wrote:
       | A shallow, one-sided take on what happened to the news business.
       | I mean, here's a guy who quotes himself (!) saying,
       | 
       | "I'd go further: I think we as a society are in a far stronger
       | place when it comes to knowing the truth than we have ever been
       | previously, and that is thanks to the Internet"
       | 
       | As his example of this, he appears to the New York Times as his
       | exemplar of a company that's been relatively successful online.
       | Relative to newspapers that have basically failed that is.
       | Comparted to Breitbart, Fox News, and other non-fact based
       | journalism, relatively, well, less successful.
       | 
       | Google is in a sense an aggregator but according to algorithms
       | that it's careful to keep secret. Its main financial goal in
       | doing this is to maximize ad revenue it can extract from the
       | feed, and Google is more successful in that regard than any of
       | the sources of the news it aggregates. Leaving other concerns
       | aside, this does drain ever more revenue out of the business of
       | creating news, since advertisers now choose between buying ads
       | from the aggegator or ads from the source, and no, Google's work
       | hasn't doubled marketing budgets of advertisers.
       | 
       | Facebook controls what people see -- it doesn't aggregate, it
       | segregates. You see what Facebook has determined you want to see,
       | and usually they're right (It would be much better for us as a
       | community if they were wrong much more often and showed everyone
       | things they don't want to see.) Facebook financial goal in
       | choosing what to put in user feeds is maximizing ad revenue for
       | Facebook. This has further drained ad revenue away from sources
       | of content.
       | 
       | The piece claims, hey, the internet was making it harder on news
       | sources before the ascendency of Facebook and Google, though as
       | late as the 1990's newspapers were still a very profitable
       | business. Yeah, Craig's List grabbed a huge share of the
       | classified ad business which traditionally was a major part of
       | newspaper revenue, and newspapers stupidly failed to mount any
       | significant effort to get that revenue back. But Google and
       | Facebook have vastly more effective methods of siphoning off
       | revenue as they've dominated market share and therefore become
       | indispensable for all news outlets.
       | 
       | It not only starves news sources of revenue but favors sources
       | that tell people what they want to hear in a way that excites the
       | audience. In other words, the current sorry state of our
       | political world.
        
         | derefr wrote:
         | > It would be much better for us as a community if they were
         | wrong much more often and showed everyone things they don't
         | want to see.
         | 
         | Tangent to this, "Tumblr is the best social media site of
         | 2021":
         | 
         | https://phantomrose96.tumblr.com/post/639134013230088192/i-l...
        
         | pdonis wrote:
         | _> Comparted to Breitbart, Fox News, and other non-fact based
         | journalism_
         | 
         | You're assuming that the NYT is "fact based journalism". I
         | don't think it is. They are pushing a point of view, just as
         | every other media source is.
         | 
         |  _> indispensable for all news outlets_
         | 
         | I know the news outlets claim this, but I find the claim to be
         | either very stupid (highly unlikely) or very disingenuous (much
         | more likely). If I want to know what the NYT published today, I
         | can go to their website. If I want to know what CNN is saying
         | today, I can just watch them (or go to their website). Everyone
         | knows these news sources exist and where to find them; it's not
         | like they're new startups trying to acquire users. So the idea
         | that the news outlets need to be visible in Google searches or
         | Facebook feeds for people to know what they are saying is
         | ludicrous.
        
           | Booktrope wrote:
           | Google and FB have a huge share of the internet reading
           | market; polls repeatedly show that over 30% of the population
           | gets its news from Facebook posts, and another large share
           | get info from Google searches. Twitter also plays a huge
           | role, and soon to be added, stuff like Gab where no you will
           | not be served up any liberal stuff. With the market dominated
           | by a few "aggregators" it's not quite accurate to say, oh,
           | news sources can just get their own following. Of course they
           | can get some market share; the NYT has done better than most
           | newspapers at that, and Breitbart even better, due I think to
           | its much better alignment with social media (sensationalism,
           | tribalism, etc.)
           | 
           | Just because you can find CNN(or even MSNBC) on your TV or go
           | to their website, doesn't address the role of FB and Google
           | in dissemination of news. Let me repeat, over 30 percent of
           | Americans get news from their Facebook feeds. Facebook uses
           | these feeds to attract advertising on a scale no media
           | producer can even dream of, and it comes from the same
           | advertising budgets.
           | 
           | I have to say, when you name call people who disagree with
           | you (very stupid or disingenuous), it's a good indicator,
           | your argument doesn't have a very solid foundation. You say,
           | it's "ludicrous" to say news outlets need visibility in
           | Google or FB for people to know what they're saying, you
           | totally miss the point. Yeah, I can set up a web site with my
           | opinions, and anyone can come and find out what I'm saying
           | too. We're talking about how to make economically viable
           | newspapers that provide fact-based reporting (no, not
           | perfectly factual or "true" but a serious effort), and that
           | does require having a presence where a huge share of the
           | potential audience finds their news sources.
           | 
           | If someone could actually build a successful media business
           | on the scale of a serious newspaper without relying on social
           | media to send readers in today's market, why, they'd be the
           | most successful newspaper exec since, oh, I dunno, Joe
           | Pulitzer, who incidentally was famous for something called
           | "yellow journalism," meaning sensationalized, not very
           | factual stuff.
           | 
           | No, NYT isn't some paragon of "truth", but it does make a
           | much more serious effort to report facts than the non-fact
           | based media. Yes there's some slant to its reporting, but its
           | not always the same (news tends to be less liberal than
           | editorial, for example, and they publish quite a few right
           | wing op ed pieces for variety. If you think the quality of
           | journalism on Brietbart and NYT are equivalent, well, you
           | must not think of "facts" in quite the way I do, you know,
           | stuff that actually happened and can be verified.
        
       | gcblkjaidfj wrote:
       | they got a sugar high with clubhouse and now they think they can
       | scale their medium investor scam media up.
       | 
       | probably also motivated by /r/wsb latest forays.
        
         | yuy910616 wrote:
         | are you referring to a16z?
        
       | app4soft wrote:
       | > _This Bill establishes a mandatory code of conduct to help..._
       | 
       | The Future would be restricted just by more CoCs.
        
       | te_chris wrote:
       | There's some good here but to talk only of business models misses
       | the point. News provides public goods too and in examples like
       | nyt, politico etc. they're evaporating in favour of elite news
       | for the elites. Now, the Australian bill is almost certainly at
       | the behest of the Murdoch press, and so is likely shit...but if
       | society, expressed through govt., decides that it values the
       | public good of news, then society is entitled to find ways to
       | fund that public good.
        
         | interestica wrote:
         | I didn't think of publishing focusing on business models as
         | something in opposition to the public good. I think, if
         | anything, it demonstrates just how valuable and powerful and
         | necessary these elements are for a well-functioning society.
         | And as integral parts, it would likely need a stronger
         | relationship with government to better ensure it serves the
         | public good. And when, for many, sites like Facebook at the
         | primary source of news, it means that govt has to address it as
         | more than just a "private business".
        
         | 0xy wrote:
         | Corporate media provides the opposite of public good. In the
         | case of NYT, they lied about WMDs in Iraq which helped sell the
         | war that killed thousands of people.
         | 
         | It's not obvious to me why they should be let off the hook for
         | beating the blood-soaked war drums.
        
           | Proziam wrote:
           | I see that you're being downvoted, presumably by people who
           | aren't aware of the history of that subject.
        
       | closeparen wrote:
       | Ignorance of the business side is not childish or haphazard.
       | Editorial independence - that the news should not be influenced
       | by business concerns - is as important to journalists as "do no
       | harm" is to doctors.
       | 
       | Separation between newsroom and ad business staff is maintained
       | intentionally as a matter of ethics. It is the same sort of
       | animal as the separation between proprietary trading and advisory
       | services at a bank. The "Chinese wall."
       | 
       | https://en.wikipedia.org/wiki/Chinese_wall
        
       | 13415 wrote:
       | Today, Youtube suggested to me to watch a 15 s Hitler speech.
       | Why? I have not the slightest idea. But I clicked out of
       | curiosity, just to see once more how "good" ol' Hitler spoke. It
       | was one of his better speeches. Comments disabled.
       | 
       | I'd say that's the problem of modern journalism. They have to
       | compete with algorithms that maximize clicks and engagement, no
       | matter what content. I hope I'm wrong but I see no way how this
       | battle can be won in the long run. Maybe a bill to make big tech
       | pay for the content they "appropriate" (or synthesize from
       | sources with AI) would at least be a try.
        
         | a1369209993 wrote:
         | > I hope I'm wrong but I see no way how this battle can be won
         | in the long run.
         | 
         | I mean, this problem _is_ actually very simple to fix: make
         | advertising a felony. There 's no way that's ever going to
         | _happen_ , but it is simple, easy to see, and effective.
        
         | galaxyLogic wrote:
         | I can see that NYT could have an online front-page that shows
         | me kinds of stories I am interested in. Still they need not be
         | fake news, like lot of Facebook posts are about(?). Just makes
         | sense. If they're not working towards that I don't know why.
         | Adapt NYT to the possibilities of per customer customization
        
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