[HN Gopher] Facebook is bombarding rightwing users with combat g...
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       Facebook is bombarding rightwing users with combat gear ads. See
       for yourself
        
       Author : ciconia
       Score  : 32 points
       Date   : 2021-01-26 22:09 UTC (51 minutes ago)
        
 (HTM) web link (www.theguardian.com)
 (TXT) w3m dump (www.theguardian.com)
        
       | phendrenad2 wrote:
       | It won't matter. The cause and effect are reversed. They're
       | getting ads because many are actively buying weapons and armor,
       | fearing that the government is going to become authoritarian
       | communists or something. At least, that's what I understood from
       | talking to right-wing friends.
        
         | luxuryballs wrote:
         | Yep and if they turn out to be right then I'll be glad they
         | were staying vigilant on behalf of the rest of us.
        
         | zepto wrote:
         | The communists are only trying to save us from the facists!
        
       | seany wrote:
       | It's a weird thing since I have to imaging people that might buy
       | that kind of thing already have it, or would be searching for it
       | on other forums ( I have ).
        
       | wtf_is_up wrote:
       | This is not surprising or really noteworthy, is it? It seems to
       | be some confirmation of FB targeting working as expected.
        
       | jdan wrote:
       | Shouldn't it be "advertisers are targeting rightwing Facebook
       | users with..."? I was under the impression that it was the
       | advertiser who chooses the target audience.
        
       | jabroni_salad wrote:
       | I'm not completely sure this is just political people. Up until
       | recently I only got ads for kickstarter doodads and airtable, but
       | then it suddenly switched to gun stuff. I don't browse any
       | firearm or political communities, haven't bought stuff, don't
       | watch firearm youtube videos, haven't even been window shopping.
       | 
       | There were 5 million new gun owners last year. I think the ad
       | networks just view it as a highly probable click since so many
       | people are suddenly showing interest in firearms that weren't
       | before. Especially for people like me... I am white and rural.
        
       | leftwinger wrote:
       | I am a far leftist who runs a 500+ liked antifa page. I also only
       | see the body armor ads.
        
         | JulianMorrison wrote:
         | So basically Facebook is like, you and you, fight! Also buy our
         | weapons.
        
         | nickpinkston wrote:
         | Interesting - can anyone else confirm this?
        
       | smt88 wrote:
       | > _" A few months into maintaining my Trump online identities, I
       | started feeling that I needed to buy guns. I knew it was
       | irrational and impractical given my lack of training and urban
       | lifestyle. Nonetheless I was convinced I needed them. When I told
       | my girlfriend, her perplexed response made me realize how deeply
       | my mind had been manipulated by my pro-Trump Facebook feeds."_
       | 
       | Exactly the kind of effect Facebook is selling, though not always
       | firearm-related, of course.
       | 
       | The perfect advertising machine is a mind-control machine. It
       | makes you want things you didn't want before with 100%
       | effectiveness.
       | 
       | To the extent thay Facebook spends billions a year on building
       | such a machine, we should believe that they have seen some
       | success beyond a traditional advertising channel (such as TV
       | ads).
        
         | slibhb wrote:
         | Funny, when I read that part my reaction was "this has to be a
         | joke".
        
         | InitialLastName wrote:
         | Most of the smartest people of my generation have dedicated
         | their lives to building super-computers to point at peoples'
         | brains and make them want to buy things.
         | 
         | I suppose it's marginally better than fractionally growing
         | somebody else's pile of money.
        
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       (page generated 2021-01-26 23:01 UTC)