[HN Gopher] Tell HN: 19yo, bootstrapped SaaS, 250k ARR after 10 ...
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       Tell HN: 19yo, bootstrapped SaaS, 250k ARR after 10 months
        
       Hi, I'm 19yo. I bootstrapped a SaaS in March last year together
       with a friend (he does sales, I do engineering). Currently we are
       at 250k ARR and growing fast. (Based in Netherlands).  I'm sharing
       this because I'm looking for people who went through a similar
       situation. I went from "coding in my bedroom next to my university
       study" to "doing technical interviews with senior engineers" and
       "enterprise sales to c-level people" within a year. I do like to
       push myself way beyond my comfort zone (it's my go-to strategy for
       learning new stuff) but sometimes it is quite overwhelming.
       Sometimes, when I can take a step back, I realize how insane this
       situation is.  Luckily I have supporting parents and peers, who try
       to advise where they can, but none of them have experience running
       a fast growing company.  Anyway. If anyone has had a similar
       experience, please share. If you know a community/network with
       similar people, please share.
        
       Author : snerual
       Score  : 153 points
       Date   : 2021-01-23 16:57 UTC (6 hours ago)
        
       | nugget wrote:
       | You're already in one of the best communities there is: Hacker
       | News. Don't underestimate what you can learn just by carefully
       | reading the threads here.
       | 
       | I went from "idea in my dorm room" to interviewing and hiring
       | executives in their 40s and 50s within 24 months. The best lesson
       | I learned is that there are way fewer "rules" than you think, and
       | smart, disciplined, focused entrepreneurs can accomplish way more
       | than they assume. It's reasonable to reflect on your inexperience
       | in order to prevent mistakes, but you should never feel
       | intimidated by it, or let other people intimidate you. The world
       | (and YC's portfolio) is full of "inexperienced" people like you
       | who have built billion dollar companies that disrupted industries
       | and became pillars of the economy.
       | 
       | If you post contact information in your profile, I'm sure at
       | least a few people with relevant experience would reach out and
       | offer to be a resource for more specific advice. I've done that a
       | few times here with mostly successful results.
        
         | jamiequint wrote:
         | HN is pretty relentlessly negative, and compared to the market
         | in general overindexes on technology/security/privacy and
         | underindexes on distribution/marketing. Some of the top upvoted
         | advice on certain threads (not all) is just bad, usually
         | because it's not pragmatic enough, and should be taken with a
         | large grain of salt.
        
         | snerual wrote:
         | Thanks, yeah I discovered HN about a year ago and it is a
         | wonderful source of entertainment and valuable information
        
           | sjg007 wrote:
           | One thing I noticed is that the YC batch tend not to post or
           | comment much here. Except for hiring and show posts. My guess
           | is that they are heads down working!
        
             | redis_mlc wrote:
             | > One thing I noticed is that the YC batch tend not to post
             | or comment much here.
             | 
             | They're on BookFace, YC's private forums.
             | 
             | HN is just YC's public ad server.
        
               | dang wrote:
               | That's not accurate. BF is great but it's not a parallel
               | HN where a secret world of similar discussion is going
               | on. To overgeneralize a bit, topics there tend to be
               | narrower and oriented around specific concrete
               | situations. A lot of it is about hiring, offices, things
               | like that. There are a lot of Launch posts, especially by
               | startups in the current batch who don't feel ready to go
               | to a bigger format yet.
               | 
               | Actually I think YC would probably like BF to become more
               | HN-like and may find ways to encourage intellectually
               | richer discussion (I've been asked a few times to advise
               | about that). But if YC founders aren't posting to HN,
               | it's not because they're busy participating in an
               | alternative-universe HN. It's more likely as the GP said,
               | that they're busy working--as they should be.
        
         | tensor wrote:
         | I would caution that Hacker News is both fairly biased towards
         | a developers view of the world, and also often unrealistic when
         | it comes to things outside of technology. As the technical
         | founder the best thing you can do to grow is actually to spend
         | time learning about management and also the non-technical
         | aspects of running a business. I wouldn't rely on Hacker News
         | for these things. Instead look for local entrepreneur round
         | tables or social groups and hang out with the non-technical
         | roles.
        
           | nugget wrote:
           | Maybe there's been a positive drift in that aspect of the
           | community over the last couple years. Take this thread from
           | last week about GlacierMD:
           | 
           | https://news.ycombinator.com/item?id=25825917
           | 
           | IMO the discussion was at least as insightful as I'd expect
           | from a top level MBA classroom.
        
         | RicoElectrico wrote:
         | > The best lesson I learned is that there are way fewer "rules"
         | than you think, and smart, disciplined, focused entrepreneurs
         | can accomplish way more than they assume.
         | 
         | Isn't it like this?
         | 
         | * A great idea can succeed despite mediocre execution
         | 
         | * A mediocre idea can succeed if executed great
         | 
         | * A bad idea can succeed (for a while) if you're a con artist
         | (WeWork, Solar Roadways etc.)
        
       | apexalpha wrote:
       | Lekker bezig hoor!
       | 
       | Not a founder myself, so no tips on that. Not super clear what
       | your website does (if it's the one in your profile).
       | 
       | If you're ever looking to security / pentest your platform reach
       | out to me. For the rest good luck and keep it up!
        
       | j4yav wrote:
       | Hey there, I'm founding a SaaS in the Netherlands also. Congrats
       | on your success! Would love to chat sometime and build a
       | community, you can DM me on Twitter (@j4yav).
        
       | christiansakai wrote:
       | I find that amazing that in a crowded SaaS market you can still
       | find opportunity everywhere, yet alone making a SaaS that makes
       | money a $250kARR.
       | 
       | Where do these people find ideas?
        
         | snerual wrote:
         | sheer dumb luck. Any business canvas drawing hipster telling
         | you otherwise, is BSing you (I think)
        
           | danielharan wrote:
           | You are far wiser at 19 than most founders I've met in their
           | 40's.
           | 
           | Some of the best business advice I got was from pitching VCs.
           | Even if pitching is not what you want to do now, it might be
           | useful to open lines of communication and suss out who you
           | may want to work with in the future.
        
           | christiansakai wrote:
           | Haha thanks for the reply. And congratulations!
        
         | encoderer wrote:
         | Pay attention to real problems, even small problems, that
         | businesses have.
         | 
         | A real problem is something that costs them money or prevents
         | them from earning money.
        
       | fapi1974 wrote:
       | If you would like some advice I am more than happy to connect.
       | I've written books on SaaS selling and SaaS customer success, and
       | if nothing else know a lot of folks in the space.
        
       | calcsam wrote:
       | Talk to Ives and Bas at CodeSandbox. Very similar situation --
       | Dutch college students whose side project took off. They raised
       | venture funding.
        
       | sjaak wrote:
       | For those requesting a link to the company of OP, it's this:
       | https://schoolyear.nl/
       | 
       | I assume it's ok that I post this, it was easy to find (2 clicks
       | from your profile snerual)!
       | 
       | Good job, I think it's cool what you're doing! If I may ask: how
       | do you prevent students from cheating on a test by using their
       | phone for example? Or is your service for in-class tests where
       | phones are forbidden?
        
         | MH15 wrote:
         | Anti-cheating software is a fundamentally flawed approach. As
         | remote education becomes more common educators should leave the
         | concept of an "exam" behind and embrace project-based and open
         | book curriculum.
        
           | [deleted]
        
           | nugget wrote:
           | Art school is a series of project-based classes that
           | culminate in a portfolio of original work that the student
           | can showcase, and that system seems to make perfect sense to
           | everybody.
           | 
           | I don't know why other disciplines have been so resistant
           | (forget textbook publishers, I mean the professors, deans,
           | and other administrators themselves.) It's not clear to me
           | there are any reasons to be against it, so perhaps it's
           | simply the inertia of large, bureaucratic, conformist
           | institutions.
        
       | nexthash wrote:
       | Wow, this is really inspiring! As a college student under
       | lockdown, building something like this would be my dream. I have
       | so many questions: How do you manage to juggle the
       | responsibilities of school and running your business? What kind
       | of technical expertise do you need? How did you find your idea
       | and gain traction? Do you have employees?
        
         | snerual wrote:
         | Balancing study and work is REALLY hard (and source of struggle
         | with my parents, which I totally understand :) . We managed to
         | get an office on campus, so it's literally a 3min walk from the
         | lecture hall to the office. Besides that, I was never big on
         | "planning", but now I'm usually planning a month ahead on the
         | uni assignments.
         | 
         | Mainly struggling with expanding the technical team. We have
         | some freelancers, but developers in NL are harder to find than
         | diamond.
         | 
         | How did we find the idea: actually came up with the idea during
         | a meeting with teachers in high-school. They were complaining
         | about the chaos the newly introduced laptops caused during
         | classes. Then I learned the hard way that people that put money
         | were their mouth is are your only real customers (yes, I got
         | screwed over by my high school). Luckily, higher education is
         | more willing to pay.
        
           | nexthash wrote:
           | Not surprising to hear that the work-study part of the
           | equation is one of the more difficult ones - but good job on
           | getting it down! May I suggest hiring college students to do
           | the technical heavy-lifting? In my limited experience, I've
           | seen motivated college students routinely hammer out high-
           | quality work in tasks such as code maintenance, testing, etc
           | for half the pay of a full-time software engineer.
        
           | sebmellen wrote:
           | Email in profile if you'd like help finding developers --
           | I've worked with devs on a number of different projects from
           | places like Ukraine, Serbia, India, and China. Depending on
           | what you're looking for, pay is in the range of $17-$40/hr
           | for most common stacks, at a junior to mid-range level of
           | expertise (I assume you're mostly working in a web-based
           | stack like Javascript, Ruby, or PHP).
           | 
           | LinkedIn recruiting is your friend here, especially in places
           | like India, as you can post jobs for very low INR prices as
           | compared to recruiting in the West or in more affluent
           | countries.
        
       | IG_Semmelweiss wrote:
       | Here is a piece of actionable advice.
       | 
       | Join a supoort community in your area. You are looking for
       | something for entrepeneurs in holland ideally. These usually have
       | a price of admission like $300/yr but can be worth every cent
       | 
       | For example, ecommercefuel is fantastic for ecomm sites.
       | Mastermind may have something to offer for your geography. Its
       | going to boil down to reputation and how much you put in too.
       | 
       | You need a forum of entrepeneurs for people that are dealing with
       | the same issues as you: payroll issues, VAT issues, engineering
       | best practices, accounting advice, dealing with fraud,
       | chargebacks, churn prevention, sales , banking contacts, brand
       | registration and protection, outsourcing copy, and most
       | importantly, advice on how to hire key staff
       | 
       | As you can see, its a lot. You need a whole village to figure
       | that out. I am not sure whats out there for EU virtual "villages"
       | for SaaS, but HN may be able to help.
       | 
       | From one entrepr3neur to other: if you dont have a crm already
       | for sales leads, and your sales cycle is not self serviced, try
       | the streak plugin for gsuite.
       | 
       | Good luck.
        
         | snerual wrote:
         | Thanks for the advice.
         | 
         | Not really familiar with "villages"
         | 
         | About the Sales, here is our "stack": Hubspot free + LinkedIn
         | sales navigator + unlimited minutes on your phone
        
           | iamacyborg wrote:
           | If you're looking to grow your sales function you've got a
           | good base already. What's important is ensuring that calls
           | and emails you send to leads and prospects are tracked in
           | your CRM. This'll help during the sales process and will be
           | beneficial for post-sales support too.
        
         | dfee wrote:
         | Interesting advice. I wonder if those groups are uniquely an EU
         | thing.
         | 
         | I moved out to the Bay Area about 4 months before the lockdown
         | and have been quite underwhelmed by the lack of community
         | around entrepreneurship. I'm not sure if it's the lockdown
         | itself, the FAANG companies dominating the talent pools, or me
         | just not understanding the dynamics out here.
        
         | IG_Semmelweiss wrote:
         | Forgot the number 1 rule.
         | 
         | Whatever is that you do, make sure you will always have your
         | company to go back to, the following day.
         | 
         | In other words, always search for risks that can wipe you out,
         | and be paranoid about them, work aggressively to mitigate them,
         | even if the risk is borderline zero that it could happen.
        
       | oisino wrote:
       | My current sass startup I bootstrap to 20 million arr in 4 years
       | before raising money. This my third software company
       | bootstrapping to millions in arr. Shoot me a message down to give
       | you whatever advice I can and intro you to other people who have
       | been on this journey. Gmail account is Oconnoroisin
        
       | notyourday wrote:
       | Here's a counter-advise ( take it as you will ) :
       | 
       | Do not join any communities. You are a 19 year old who is at 250k
       | ARR at 10 months. You are Bella Hadid. You don't have peers here,
       | among IG influencers pretending to be important at 12K followers.
       | It is lonely there, where you are. There's a reason for that.
       | 
       | P.S. You will make it.
        
       | cercatrova wrote:
       | Check out Indie Hackers (https://indiehackers.com), it's a great
       | community I've found.
        
       | jwr wrote:
       | As a bootstrapped SaaS founder myself: congratulations! This is
       | an unbelievable growth rate for a bootstrapped SaaS. It usually
       | takes many years to reach these numbers. Very happy to see people
       | build sustainable businesses this way -- venture funding is not
       | the only way to go!
       | 
       | I'd be very interested to learn more, things like: is it a B2B or
       | B2C SaaS? What is your ARPU and LTV, are you spending on
       | marketing, and if so, what is your CAC? (I do realize you might
       | not want to share these numbers, just saying that this is what
       | I'd love to know :))
        
         | snerual wrote:
         | Thanks, I had a lot of discussion with my founder about
         | funding. Until now, I'm happy we did it bootstrap.
         | 
         | To answer your questions: Model: B2B, mostly public educational
         | institutes with 10k+ students. ARPU: would be dumb to shared,
         | but just under the EU tender limit, so sales cycles are reduced
         | to minimum. LTV: That's a hard one when you sell yearly
         | contracts and less than 10months old. But from what we see,
         | schools are very loyal customers. Marketing: Lol, we have a
         | website that we made with a 20$ template. It's all word of
         | mouth and cold calling
        
           | stedaniels wrote:
           | I work at a university, drop me a line, details in my
           | profile.
        
           | ignoramous wrote:
           | > _I had a lot of discussion with my founder about funding.
           | Until now, I 'm happy we did it bootstrap._
           | 
           | You'd have great luck with rolling seed stage funds like
           | https://shl.vc/ and showcase events like
           | https://mercury.com/raise
           | 
           | If you plan to not go down the traditional (go big or go
           | home) VC route, then, check out these (go slow and go steady)
           | funds: https://indie.vc/, https://tinyseed.com/,
           | https://earnestcapital.com/
           | 
           | (not an endorsement)
        
       | erdemozg wrote:
       | Hi, since someone else mentioned your product's website I looked
       | over it and I'm curious.
       | 
       | As far as I understand students need to install your app and the
       | app requires users to log out and when they log in, it's launched
       | automatically in full screen mode and users cannot escape until
       | they submit their answers.
       | 
       | What if I install your app in a sandboxed environment (like a
       | windows box in a vmware virtual machine)? While the app is in
       | fullscreen mode inside it, I think there would be nothing
       | preventing me from using host machine's functions (like accessing
       | internet via browsers or opening documents). Have you considered
       | these kind of risks?
        
       | faissaloo wrote:
       | I've never been in your exact situation but from personal
       | experience stop writing "I'm <young>yo and I did <crazy thing for
       | my age>", at best you'll get some patronising praise and at worst
       | people will disregard what you say because of your age. Your work
       | will speak for itself. Let your age be nothing more than a fun
       | piece of trivia.
        
       | rkagerer wrote:
       | Care to share your website or what your company does?
        
       | Jommi wrote:
       | So happy about this thread and the increased presence and support
       | of European techies on HN. It's about time.
        
       | iamleppert wrote:
       | What is your startup?
        
         | [deleted]
        
       | aristofun wrote:
       | Can you please share the link to your saas?
        
       | lucaspanjaard wrote:
       | Hi. Knappe prestatie. I'm from Amsterdam, 31. Don't have a Saas
       | but a fast growing e-commerce business (EUR660k last year).
       | Recognize your feelings. If you feel like it, send me a line at
       | info@pedicuremotoren.NL.
        
       | belzebalex wrote:
       | Hey there!
       | 
       | I'm from France, 18yo and founded a SaaS with a friend when I was
       | 16 (https://kaktana.com). It's been doing ~$800/month for the
       | last 1.5 years as I had to stop working on it for a very
       | intensive school program (la prepa for the Frenchs). Currently
       | thinking of building a v2 next year when I have more time.
       | 
       | Would love chatting with you, see my page:
       | https://alextoussaint.com
        
       | toshk wrote:
       | From Amsterdam, dev and founder before, looking into setting up
       | Saas, would love to have coffee
        
       | chondl wrote:
       | You might want to check out MicroConf Connect. I'm a founder of a
       | bootstrapped startup and find the Slack community pretty
       | interesting. https://microconf.com/microconf-connect
        
       | inthewoods wrote:
       | I see that most of the posts here do not mention the companies
       | that each person founded - I would love to see what everyone has
       | created! Please share your companies!
        
       | somid3 wrote:
       | I am similar -- I took a small boostraped venture to $1.3m ARR in
       | about 3 years. To this day i almost spend $0 marketing. Email me
       | so we can connect or whatsapp somid3 /\\-at-*_- gmail ^dot& com
       | or +1 five-1-zero 499 5497.
        
         | somid3 wrote:
         | Btw, congratulations! my venture is also a saas digital only
        
       | leesalminen wrote:
       | First off, congratulations. This is quite the accomplishment for
       | anyone of any age.
       | 
       | I started a niche B2B SaaS company with a co-founder when I was
       | 23 (www.gingrapp.com). We sold it off when I was 27 and I stuck
       | around for 2 years after acquisition. By the time I left there
       | were 30+ employees and 8-digit ARR.
       | 
       | I'm currently 30, married with a toddler and semi-retired. The
       | last 10 years of my life have been absolutely nuts and like you I
       | wish I had someone who'd been through it before to talk to. It
       | can be hard to relate with others as a founder. A frequent
       | refrain I encountered when trying to talk with friends/family was
       | that I had "first-world" problems that weren't worth talking
       | about. Ugh.
       | 
       | First off, I don't think age matters per se. I've known founders
       | in their 40s and 50s to flounder just as often as founders in
       | their 20s, just usually in different ways.
       | 
       | The first piece of advice I'd give is that this whole experience
       | will be a roller coaster and you can't always control what
       | happens next. It helped me to remember that I'm but a passenger
       | on this journey.
       | 
       | I think I'd have a lot more to share with you privately. If you
       | ever want to chat, my email is in my bio. Would be happy to talk
       | further.
        
       | taylortrusty wrote:
       | Entrepreneurs' Organization has been incredibly helpful to me.
       | I've been a member for six years now - it changed my life. It's
       | not cheap, but well worth it if your local chapter is well run.
       | 
       | https://www.eonetwork.org/
        
       | avipars wrote:
       | indiehackers and reddit are also great communities
       | 
       | Best of luck and share some tips with us
        
       | darrenwestall wrote:
       | Happy to chat anytime, email is in my profile. We're going to hit
       | PS1m ARR this year and I'd love someone to chat with too.
       | 
       | It can be a weirdly lonely place at times.
       | 
       | Im UK based so TZ should work well, plus I'm a frequent visitor
       | to NL (Pre CV) so it would be great to chat over a beer when we
       | can.
        
       | zuhayeer wrote:
       | You're in the right spot - IndieHackers is a pretty great
       | community for this kind of stuff too!
        
       | raverbashing wrote:
       | I don't have much to say besides Congratulations!
       | 
       | Yes, it's insane (and I've been to less overwhelming situations).
       | But hey, if people were perfectly rational and risk-averse nobody
       | would start anything.
       | 
       | Interested to know more and see where it ends up, alstublieft.
        
       | qazqazqaz wrote:
       | Congrats, thats some impressive growth in a short time.
       | 
       | If you want to know what not to do, I'm happy to chat, email in
       | my profile. I've made almost every possible mistake in the last
       | 20 years ;-) Despite all the mistakes my current company is a
       | couple of stages past the 250k ARR and I'm on the right track.
       | 
       | In the end most advice in this situation is not rocket science,
       | like for example:
       | 
       | - reserve time to work on your business, not just in your
       | business
       | 
       | - build a team, not a group of individuals
       | 
       | - leadership becomes important in this stage, start reading on
       | the subject, there is a ton of information available.
       | 
       | And most important, try to enjoy the ride. There is not one big
       | moment you are working towards, it's all the little moments that
       | mather.
        
         | log_n wrote:
         | I'm probably not understanding something. How is $250k ARR
         | enough to build a team with? I would think you would need to be
         | a magnitude higher at least to support a team off of that,
         | especially if you are bootstrapped and have no cash reserves.
        
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       (page generated 2021-01-23 23:01 UTC)