[HN Gopher] Show HN: AI-powered landing page builder
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       Show HN: AI-powered landing page builder
        
       Author : dannypostma
       Score  : 62 points
       Date   : 2021-01-03 12:34 UTC (10 hours ago)
        
 (HTM) web link (headlime.com)
 (TXT) w3m dump (headlime.com)
        
       | sak5sk wrote:
       | There's absolutely no reason that we shouldn't have the
       | capability (in the near future) to generate entire websites with
       | a click of a button and narrated instructions. This is definitely
       | the step in the right direction. Congrats on the progress!
        
         | EGreg wrote:
         | I will say what I've said before when this has come up.
         | 
         | For declarative languages, this could be good. This is the
         | "centaur" period (human + computer was better vs just a human
         | or just a computer) that Garry Kasparov touted, before the
         | computer-only part became better. (Chess was much easier to do
         | play against itself adversarially though, harder to simulate
         | how humans would react to your website so you can't train it
         | MCTS style).
         | 
         | BUT...
         | 
         | For imperative languages with side effects, we have a long way
         | to go. We would need a completely DIFFERENT model of AI,
         | perhaps closer to Cyc than GPT
        
       | whalesalad wrote:
       | Is it AI or simply distilled intuition?
        
       | TaupeRanger wrote:
       | Really? We're upvoting pure marketing BS now? This is actually
       | embarrassing.
        
         | arcturus17 wrote:
         | It's just a tech product. What makes it more "pure marketing
         | BS" than any other Show HN?
        
           | TaupeRanger wrote:
           | I suppose you're right - it's the hyperbolic headline that is
           | grinding my gears, because I thought it was going to link to
           | an interesting article, perhaps about Artificial Creativity
           | or something like that.
        
       | Der_Einzige wrote:
       | The only reason I can think for people flagging this is that they
       | are afraid for their jobs.
       | 
       | I don't blame them. I work in NLP and fear that sometime in the
       | next 20 to 50 years a significant portion of my own work will be
       | automated away by increasingly sophisticated transformers models.
       | This, combined with the increasingly centralization of the means
       | to do effective AI research, leaves me believing that eventually
       | I'll have to change fields if I want to keep making a paycheck...
        
         | pmontra wrote:
         | You'll be retired in 50 years. 20 year, probably not but I
         | think there will be a way to make money for smart people.
        
       | bavell wrote:
       | I want to post something cynical and a bit nasty about what I
       | think of this AI template builder but instead I'll just leave
       | this vague comment...
        
       | robjan wrote:
       | Does it also add fake "trusted and used by" sections in the
       | generated landing pages?
        
       | marioletto wrote:
       | Tell Ai it's now 2021 so it can update the date in the footer:-)
        
       | nickreese wrote:
       | Not sure why this got flagged. Surprisingly good product made by
       | a solo founder.
        
       | chuckgreenman wrote:
       | No offense, but if you can't design and write a compelling
       | landing page for your service that works you don't understand
       | your product or customer enough to be in the line of business
       | that you're in.
       | 
       | This is the race to the bottom kind of shit that is designed to
       | help you crank out no/low effort content that search engines like
       | but provide no value to an end user.
        
       | jfk13 wrote:
       | So, err... it apparently generates (among other things) fake
       | testimonials? No thanks. "Marketing fluff" may be (just about)
       | acceptable for a landing page, but this is pure BS.
       | 
       | Is it progress? Perhaps. But in a positive direction? No.
        
         | dannypostma wrote:
         | It does not generate testimonials. Where did you get that?
        
           | jfk13 wrote:
           | It looked like there's an example/template of one from
           | "Judith Black, CEO, Acme Corp" at the bottom of the page.
           | Together with the "fun fact" that "All copy on this website
           | was generated using Headlime", that was certainly the
           | impression it gave me. Perhaps I misunderstood?
        
             | depomoty wrote:
             | It's generating a template for you to fill your own
             | testimonials. Acme corp is a company placeholder all over
             | the Internet
        
       | apabepa wrote:
       | I see this as a part of the trend towards a bleak future of auto
       | generated low quality generic content flooding the web. It
       | already feels like it has been going on for a long time even
       | though it has not been fully AI-driven before. This is a natural
       | evolution of the direction things are going towards. I believe
       | that non-algorithmic curation and aggregation will become even
       | more important services that people will be willing to pay for.
        
         | holstvoogd wrote:
         | Yeah, even human written content is often mostly written for
         | bots and AI atm. Endless pages of drivel to please the SEO
         | 'experts' :(
        
         | crownvic wrote:
         | Interesting product, but the examples are weak. I expect AI to
         | personalize landing pages for every visitor in the future.
         | Still, right now, I don't trust it enough to touch my bottom
         | line.
        
         | dvfjsdhgfv wrote:
         | Yeah, I feel we should go in exactly the opposite direction.
        
         | keiferski wrote:
         | Ironically we may find ourselves back at the curation search
         | engine model, a la the original Yahoo.
        
         | deltron3030 wrote:
         | >It already feels like it has been going on for a long time
         | even though it has not been fully AI-driven before.
         | 
         | That's because seo tools have already turned content creators
         | into robots.
        
         | gitgud wrote:
         | I disagree with this perspective as it implies gate-keeping.
         | Making websites easier to create is a _good thing_. If a tool
         | like this gets more content onto the web then that 's a good
         | thing IMHO.
         | 
         | Besides, search engines already deal with a deluge of
         | duplicated and low-quality websites...
        
       | pmontra wrote:
       | upstream connect error or disconnect/reset before headers. reset
       | reason: connection termination
        
         | dannypostma wrote:
         | HN hug of death. Scaling the servers right now.
        
       | logifail wrote:
       | I read as far as
       | 
       | > "Explain your product in just twenty words and we'll generate
       | appropriate design templates instantly."
       | 
       | before the {{Citation needed}} alarm went off.
       | 
       | Would anyone care to explain what the word "appropriate" is
       | supposed to mean in that sentence?
        
       | refactor_master wrote:
       | The writing part is impressive. The other things? I thought we
       | had a bajillion templates already. The hardest part might be
       | picking something that works well for your users, and not
       | randomly picking a design. Unless, of course, those two choices
       | are one and the same.
        
       | gtsop wrote:
       | The title implies the AI has some creative capability to design
       | and code. What I actually see there is a machine learning program
       | like any other, learning to do a boring repetitive task we've
       | done a million times in the past (thus providing the training
       | data)... A landing page.
        
       | rexreed wrote:
       | I still have no idea how folks can get access to GPT-3 to do
       | things like this on any sort of scale given the current pay-per-
       | use model. Can someone share how to get programmatic access to
       | Gpt-3 without using a hack like AI dungeon?
        
       | spark3k wrote:
       | Looks awesome. Machine and human working together. Inevitable
       | anyway. Machine provides the bulk and human tweaks and polishes.
        
       | mhh__ wrote:
       | I'll be impressed when the AI can generate a readable optimizing
       | compiler backend from a specification, but currently it's not
       | really design is it?
        
       | dannypostma wrote:
       | I've been obsessed with GPT-3 since I got access in July this
       | year. I decided to see how far it could go and use it to build a
       | landing page builder with it. A builder that can write, design
       | and code your landing page for you.
       | 
       | And honestly, I'm blown away what's possible with it. We're going
       | to see some really interesting developments using this technology
       | in the coming years.
        
         | darepublic wrote:
         | Well done OP, this looks pretty damn intriguing. I'm just
         | curious, was the headline site really generated by the AI? Is
         | this already in use by 800+ companies? Anyway I will be giving
         | this a try
        
           | dannypostma wrote:
           | Thanks! Yep, all copy is generated with the AI. The AI
           | Landing Page landing page (lol) was also coded and designed
           | by Headlime. 800+ companies are no lie. Version 1 of the tool
           | did really well already before I added the AI. DM me on
           | Twitter if you need some proof :) @dannypostmaa
        
         | throwaway7281 wrote:
         | Always remember: Don't get high on your own supply.
        
           | dannypostma wrote:
           | Too late...
        
         | rexreed wrote:
         | Can you explain to simple peons like us how you got access to
         | GPT-3 and how we can too?
        
       | sgeisler wrote:
       | I mean, sure, if all you need is some marketing fluff I can see
       | how this might work. Most landing pages seem to actively try to
       | keep me from finding out what I need to know about the product or
       | service (specs, prices, features, ...). But is this really the
       | future? I hope not.
       | 
       | Don't get me wrong, AI text processing is awesome. But I'd rather
       | see it work for instead of against me. I'd love to see a tool
       | that can provide me with executive summaries of longer texts or
       | just to optimize information density (which would otherwise take
       | the writer more time he might not be willing to spare).
        
         | dannypostma wrote:
         | For my side, it's working for me, not against me. I have to
         | create loads of landing pages for my products. Using my own
         | tool speeds up this process insanely, so I can focus on
         | building features again.
        
       | rorykoehler wrote:
       | That's very cool however I found it a bit strange that the site
       | you build in the demo is different to the landing page hosting
       | the demo. The subliminal messaging is that it's not good enough
       | for prime time which you may want to avoid?
        
         | dannypostma wrote:
         | For demo purposes I gotta go quickly through the generating
         | part. Plus, the page has to fit with the overall design and
         | components already in use.
        
           | rorykoehler wrote:
           | All these details are irrelevant for the end user. First
           | impressions and all that.
        
       | prepend wrote:
       | Why is this a monthly fee? I was trying to find how much it would
       | cost to just generate me a landing page but I could only see how
       | to host it. So this seems odd unless I just want to generate a
       | ton of these.
       | 
       | It smells fishy to me as if it actually worked it would be an
       | easy "take your money, here's your website" function.
        
         | dannypostma wrote:
         | The landing page builder is part of our bigger product, mostly
         | used by agencies who create more of them on a monthly basis.
         | Feel 100% free to cancel your subscription after finishing your
         | landing page. You can do it with one click of a button in your
         | profile :)
        
       | spark3k wrote:
       | I don't think there's any forum more resistant to seeing the
       | inevitable application of technology than this one.
        
       | exoji2e wrote:
       | Coding, aka, injecting content into templates.
        
       | reidjs wrote:
       | AI, formerly known as clever algorithms, have been able to write
       | since ElizaBot, design since Photoshop filters, and code since
       | the first compiler. What it can't do well without human
       | intervention is make our lives easier by making money, automating
       | tasks, etc.
        
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       (page generated 2021-01-03 23:02 UTC)