https://electrek.co/2026/01/06/tesla-full-2025-data-europe-total-bloodbath/ Skip to main content Toggle main menu Go to the Electrek home page Switch site * 9to5Mac * 9to5Google * 9to5Toys * DroneDJ * Space Explored * About * Privacy * * * * * * * * * * * * * Toggle social menu * Toggle dark mode Search for: [ ] Submit Toggle search form * Exclusives * Autos + Electric Vehicle Price Guide - best prices for dealers in the US + Tesla + Ford + GM + BMW + Jaguar + VW + Daimler/Mercedes + Hyundai + Nissan + Toyota * Alt. Transport + Ebikes + Electric Motorcycles + Bus + Hyperloop * Autonomy + Tesla Autopilot + Cruise Automation + Uber + Waymo * Energy + Green Energy + Climate * Tesla Shop * Store * * * * * * * * * * * * * * Toggle dark mode * Tesla Tesla's full 2025 data from Europe is in, and it is a total bloodbath Avatar for Fred Lambert Fred Lambert | Jan 6 2026 - 8:37 am PT 152 Comments [2026_tesla_model-y_4dr-suv_long-range-launch-series_fq_oem_1_1600] The data is in for Tesla's full year 2025 in Europe, and frankly, it's a bloodbath across most major markets. There's a single exception, and Tesla can't count on it in 2026. Following years of explosive growth that saw the Model Y become the best-selling car on the continent, Tesla hit a massive demand wall in 2025. According to registration data compiled from major European markets, Tesla saw its total volume drop from roughly 326,000 units in 2024 to just over 235,000 in 2025. That is a staggering 27.8% year-over-year decline. Advertisement - scroll for more content If you look at the chart, Tesla started the year way down, partly because of the Model Y refresh limiting supply, but the automaker quickly ramped up production and still couldn't reach 2024 levels as no demand backlog was created by the Model Y refresh: [Screenshot-2026-01-06-at-10] When you look at the data for each market, it becomes even more interesting. Tesla's sales went down in every single market in 2025, with the single exception of Norway: Country 2024 Sales 2025 Sales % Change UK 50,334 45,513 -9.6% Norway 24,259 34,285 +41.3% France 40,732 25,477 -37.5% Germany 37,574 19,387 -48.4% Netherlands 30,082 16,683 -44.5% Spain 16,690 16,005 -4.1% Italy 15,651 12,847 -17.9% Belgium 21,182 9,933 -53.1% Portugal 9,760 7,585 -22.3% Denmark 16,032 9,457 -41.0% Sweden 21,897 7,252 -66.9% Switzerland 8,930 6,446 -27.8% Austria 7,679 6,205 -19.2% Poland 4,461 3,931 -11.9% Finland 3,717 2,618 -29.6% Other 17,009 11,698 -31.2% Total 325,989 235,322 -27.8% Germany was once Tesla's growth engine in Europe, and in 2025, it saw registrations crash by 48.4%, falling from over 37,500 units to just over 19,000. It wasn't just Germany. France implemented new rules for its "bonus ecologique" that effectively disqualified the Chinese-made Model 3 Highland, leading to a 37.5% drop. Other markets that dialed back support, like Sweden and Belgium, saw catastrophic drops of 66.9% and 53.1%, respectively. The Norwegian Exception But amidst this sea of red ink, there is one incredibly bright green spot that proves the EV transition is far from over: Norway. However, this is clearly temporary. Most of Tesla's growth in Norway in 2025 came from the last two months of the year: [Screenshot-2026-01-06-at-11] That's due to Norway changing its EV incentives in 2026, making more expensive EVs, such as Tesla's, ineligible for some tax incentives. It resulted in pulling a lot of demand forward into Q4 2025 for Tesla, and consequently, it should make things difficult for the automaker in 2026. Electrek's Take This 2025 data is a tough pill to swallow for Tesla investors, who are coping by telling themselves that Tesla's EV sales don't matter anymore. Top comment by CMG30 Liked by 64 people While I understand that Tesla still generates the majority of engagement on the part of the audience, they're no longer interesting in terms of the EV transition. They're cranking out essentially the same product they have been for nearly the past decade. At one point they were deep in materials development, batteries and pushing manufacturing technology. Every new engineer who wanted to make the world a better place wanted to go to Tesla. Now they don't do any of that. Their CEO has taken off the mask and gone full drug fuel-ed megalomaniac. He doesn't even pay lip service to climate change any more. He's decided that Tesla is now an "AI" company and the actual hardware seems to be an impediment. It won't be long before they're simply contracting out what few cars they offer. The only people left still defending Musk are those who invested their life savings into Tesla and need the grift to keep running so that they don't lose it all. View all comments The truth is that this is an impressive demand cliff by any standard that point to significant brand problems, which are due to a mix of Elon Musk, Tesla's CEO, becoming highly toxic, and Tesla's EV lineup becoming stale amid tougher competition. There are some very interesting situations in the data. Norway being the only exception is fascinating, and I covered it above, but the UK is also an interesting example. It is still Tesla's biggest market in Europe, but it still saw a significant year-over-year decline and I expect the trend to accelerate in 2026 as Chinese competition is increasing its presence in the market. I am very curious to see if Tesla can stop the bleeding in Europe in 2026 with the cheaper versions of Model 3 and Model Y. Personally, I think it could be about flat. Add Electrek as a preferred source on Google Add Electrek as a preferred source on Google FTC: We use income earning auto affiliate links. More. 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Author Avatar for Fred Lambert Fred Lambert fredlambert Fred is the Editor in Chief and Main Writer at Electrek. You can send tips on Twitter (DMs open) or via email: fred@9to5mac.com Through Zalkon.com, you can check out Fred's portfolio and get monthly green stock investment ideas. --------------------------------------------------------------------- Fred Lambert's favorite gear Combat Edge Combat Edge Get an edge on MMA with the best stats EnergySage EnergySage EnergySage helps you get the best price possible on a home solar installation for free and without hassel.