https://www.pocket-lint.com/lg-tv-turn-off-live-plus/ Menu Pocket-lint logo Sign in now [ ] Close * [ ] Latest Submenu + News + Lists + Features + Editorials + Guides + Reviews + Comparisons + Buyer's Guides + Deals * Devices [ ] Submenu + Phones + Tablets + Laptops * Entertainment [ ] Submenu + Apps + TV * [ ] Automotive Submenu + Car Tech * [ ] More Submenu + AR & VR + Cameras + Fitness Trackers + Gadgets + Games + Headphones + Movies & TV + Smart Home + Smartwatches + Speakers * [ ] Tech Trends Submenu + [?] Retro Tech + Viral Tech * Reviews * Video * + [ ] About Submenu o Our Experts o Our Review Methodology o Join Our Team * Sign in * Newsletter [ ] * * * * * * * * * * Menu Pocket-lint logo Follow Followed Like Threads 1 More Action Summary Generate a summary of this story Sign in now [ ] Your TV cheat sheet iPhone, Pixel, OnePlus and more [?] Everything Kindle Get more out of Windows [ ] Close [ ] I didn't realize my LG TV was spying on me until I turned off this setting Home screen of LG smart TV. 4 By Craig Donaldson Published 1 day ago Craig is a reporter for Pocket-lint based in Toronto. He earned a diploma in journalism from Seneca Polytechnic and holds a Media Foundations certificate from Humber College. Craig previously interned and wrote for MobileSyrup, a Canadian tech publication. He enjoys reading and writing about consumer technology, especially phones, tablets, and PCs. Sign in to your Pocket-lint account Add Us On Summary Generate a summary of this story follow Follow followed Followed Like Like Thread 1 Log in Here is a fact-based summary of the story contents: Try something different: Show me the facts Explain it like I'm 5 Give me a lighthearted recap When I first set up my LG TV, my main focus was ensuring the picture quality was perfect. To LG's credit, the TV automatically detected all of my devices -- my PC, PS5, Switch 2, and Fire TV Stick 4K Max -- and applied the best settings for each. The image looked immaculate right out of the box, so I didn't spend much time digging through the settings menu and instead jumped straight into movies and gaming. However, about a week later, while I was trying to disable ads on the home screen, I stumbled across a setting I didn't even know existed and instantly knew I wanted to be disabled. It's called Live Plus. If you've never heard of Live Plus before, it's a feature on LG smart TVs that uses ACR (automatic content recognition) to analyze what's displayed on your screen (via The Markup). LG then uses that data to offer "personalized services," including content recommendations and advertisements. Naturally, reading what the feature was on my TV was a bit of a shock. I wasn't thrilled to discover a setting enabled by default that essentially spies on my screen just for ads, but at the same time, I felt a wave of relief when I realized how easy it is to turn off. If you don't want your LG TV quietly snooping on what you watch and using it to serve you ads, here's how to turn Live Plus off. How to turn off Live Plus on your LG TV Other TV brands have a similar setting LG TV Live Plus setting. Thankfully, LG doesn't make disabling Live Plus too hard, though you do have to click through a few menus. If you want to turn it off, here's how: 1. Press the Settings button on your remote (the gear icon). 2. When the side menu pops up, select Settings. 3. Chose the General option. 4. Scroll down and select System. 5, Select Additional Settings. 6. Toggle Live Plus off. In the Settings menu on its TVs, LG says, "By turning Live Plus on, you understand that the content displayed on your TV can be recognized, and that the viewing information may be used to provide you with an enhanced viewing experience and personalized services including content recommendations and advertisements." Subscribe to our newsletter for smart TV privacy tips [*] Want straightforward guidance on smart TV privacy? Subscribe to our newsletter for clear coverage of Live Plus, ACR, and similar settings across brands, with simple, actionable steps you can use to stop targeted viewing-based ads. Subscribe Subscribe to our newsletter for smart TV privacy tips [*] Want straightforward guidance on smart TV privacy? Subscribe to our newsletter for clear coverage of Live Plus, ACR, and similar settings across brands, with simple, actionable steps you can use to stop targeted viewing-based ads. --------------------------------------------------------------------- [ ] Subscribe By subscribing, you agree to receive newsletter and marketing emails, and accept Valnet's Terms of Use and Privacy Policy. You can unsubscribe anytime. Fortunately, once you've toggled Live Plus off, you no longer have to worry about your TV screen constantly being read to see what you're watching and to give you targeted ads. ...to be clear, this isn't just an LG problem -- other smart TV brands do the same thing with similar ACR (automatic content recognition) settings. While it's frustrating that a setting like this exists in the first place, I was at least relieved by how easy it was to turn off. And to be clear, this isn't just an LG problem -- other smart TV brands do the same thing with similar ACR (automatic content recognition) settings. On Samsung smart TVs, for example, you can disable targeted ads by going to Privacy Choices, selecting Terms and Conditions, and toggling off Viewing Information Services and Internet-Based Advertisement Services. On Roku TVs, ACR can be turned off by disabling Use info from TV inputs, which is tucked away in the settings menu under Smart TV Experience. In other LG-related news, DirecTV recently launched its live TV app on the LG webOS app store, and LG recently made the controversial move to automatically install Copilot on all LG Smart TVs with its latest webOS update. Google is updating how content is shown. 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Share your opinions in the thread below and remember to keep it respectful. Reply / Post Images Attachment(s) [ ] [ ] [ ] [ ] [ ] [ ] Please respect our community guidelines. No links, inappropriate language, or spam. Your comment has not been saved Send confirmation email Sort by: [Popular] * Donald User Display Picture Donald User Display Picture Donald #PO528240 Member since 2025-12-23 Following 0 Topics 0 Users Follow Followed 0 Followers View This professed concern for privacy is silly. What the heck is wrong with companies learning about your preferences? Unless you are a sociopath, psychopath, pervert, subversive, or criminal, why would you care? 2025-12-23 04:57:46 Upvote Downvote Reply Copy * Barry User Display Picture Barry User Display Picture Barry #WY021154 Member since 2025-12-23 Following 0 Topics 0 Users Follow Followed 0 Followers View It all makes sense why the adds I've been getting are mainly for Kleenex & Wet Wipes. It knows I'm steaming *ahem* content. 2025-12-23 05:07:42 Upvote Downvote Reply Copy * Neal User Display Picture Neal User Display Picture Neal #NK385639 Member since 2025-12-23 Following 0 Topics 0 Users Follow Followed 0 Followers View I'm shocked. 2025-12-23 03:50:20 Upvote Downvote Reply Copy * Terms * Privacy * Feedback Recommended Roku TV. Roku just added 11 new free channels including live news, sports, and more Copilot icon on LG TV. LG backtracks, will soon let users delete Copilot from its smart TVs Using AirPlay on a Roku TV. Can't cast to your Roku? It's not broken, you just need to do this Windows 11 serenity hero image 3 hacks I found to quiet Windows 11's most overstimulating elements Pocket-lint logo * Join Our Team * Our Audience * About Us * Press & Events * Media Coverage * Contact Us * Follow Us * * * * * * Valnet Logo * * Advertising * Careers * Terms * Privacy * Policies Pocket-lint is part of the Valnet Publishing Group Copyright (c) 2025 Valnet Inc.