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Court filings later showed that Ive and Sam Altman chose the name io in mid-2023, and that iyO CEO Jason Rugolo had approached Altman in early 2025 seeking funding for a project about "the future of human-computer interface." Altman declined, saying he was already working on "something competitive." OpenAI countered that io's first product would not be a wearable device, and that Rugolo had voluntarily disclosed details about iyO while suggesting OpenAI acquire his company for $200 million. Despite this, a district court issued a temporary restraining order blocking OpenAI, Altman, Ive, and IO Products, Inc. from using the io mark in connection with products deemed sufficiently similar to iyO's planned AI-audio computer. OpenAI removed its io branding shortly after. The Ninth Circuit affirmed the order earlier this week. The court agreed there was a likelihood of confusion between "IO" and "iyO," that reverse confusion was a significant risk given OpenAI's size, and that iyO could face irreparable harm to its brand and fundraising. However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's. The case now returns to the district court for a preliminary injunction hearing in April 2026, with the broader litigation expected to extend into 2027 and 2028. OpenAI's first hardware device is expected to launch next year. Tags: Jony Ive, OpenAI [ 42 comments ] Get weekly top MacRumors stories in your inbox. [ ][ ][Subscribe] Popular Stories iOS 26iOS 26 When Will Apple Release iOS 26.2? Monday December 1, 2025 4:37 pm PST by Juli Clover We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. 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If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to... Read Full Article * 50 comments Top Rated Comments Admiral Fart Avatar Admiral Fart 8 hours ago at 06:42 am What a weird picture. Score: 23 Votes (Like | Disagree) fullauto Avatar fullauto 8 hours ago at 06:52 am Bert and Ernie. So cringe Score: 11 Votes (Like | Disagree) jarman92 Avatar jarman92 8 hours ago at 07:28 am Can I be barred from ever seeing that ridiculous photo again? Score: 10 Votes (Like | Disagree) sniffies Avatar sniffies 9 hours ago at 06:25 am Just call it Humane. Score: 9 Votes (Like | Disagree) Taq'aix Avatar Taq'aix 8 hours ago at 06:45 am That cheesy photo is damaging enough to put them away for decades. Score: 9 Votes (Like | Disagree) sunapple Avatar sunapple 8 hours ago at 07:03 am I don't understand what the problem is because neither company will ever launch a wide sold product so no customer can ever be confused about it. Score: 7 Votes (Like | Disagree) Read All Comments Next Article Netflix Smaller 2 Netflix to Buy Warner Bros. 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