https://www.thedrive.com/news/stellantis-is-spamming-owners-screens-with-pop-up-ads-for-new-car-discounts [ ] The Drive Logo [ ] Search for: [ ] The Drive Logo * Latest * [ ]News + News by Brand + The Downshift + Spy Photos + Car Tech + Culture + Deals + Racing + Trucks + Video Games + Watch This * [ ]Car Reviews + The Drive Awards * Features * Video * [ ]Shop + Buy A Car + Merch [ ] Search for: [ ] * * * * News News by Brand Jeep News Stellantis Is Spamming Owners' Screens With Pop-Up Ads for New Car Discounts Pushing "marketing notifications" for loyalty cash is a bold move when you're taking over existing customers' screens. By Caleb Jacobs Published Nov 21, 2025 10:30 AM EST 0 Pop-up ad on Jeep Grand Cherokee screen Zerin Dube The biggest car news and reviews, no BS Our free daily newsletter sends the stories that really matter directly to you, every weekday. Email address [ ] Sign Up Thank you! Terms of Service & Privacy Policy. The internet is raging right now over Stellantis pushing marketing pop-ups to owners' in-car screens. It's obnoxious, to be sure, and it's legit--we have confirmation from a Jeep driver as well as Stellantis itself. But this isn't even the first time it's happened, as we reported in February about Jeep advertising extended warranties in the same way. Auto writer and all-around car guy Zerin Dube posted earlier this week about his WL Grand Cherokee's "marketing notification" on X. The photo started popping off, and before long, others were sharing the same ad that was sent to their screens. Dube labeled it as "late stage capitalism," which feels like an accurate descriptor. Funny enough, Dube was in the market for a new Wrangler anyhow, and he took advantage of the $1,500 loyalty offer Jeep sent straight to his Grand Cherokee. He drove off the lot Thursday night in a new Rubicon X, so I guess you can say it worked. And you're looking for ANOTHER jeep? I'd swear off the brand forever if it started sending me ads in the infotainment -- Vee! (@VLangs) November 19, 2025 Chrysler too pic.twitter.com/A3Yn1Obj8c -- The Net Guy Reviews (@TheNetGuyDotCom) November 18, 2025 Others online were less accepting of the ploy. Practically every repost of Dube's photo decried Jeep and Stellantis at large, with some Ram and Chrysler drivers corroborating the ad's rollout that spread across multiple brands. Most of the comments said something along the lines of, "Guess what I'm never buying." Some made the informed prediction that this type of promotion will become commonplace in the industry before long. For its part, Stellantis told The Drive that it sends out these notifications to "stay in contact with our owners at critical points in their ownership." The in-vehicle message system is also used to notify drivers of vehicle recalls and health monitor alerts. A spokesperson for the brand said: "Recently, a select group of owners received a special marketing notification in their vehicle, and we tailored this special offer to minimize any intrusions: * The simple text message offering a $1,500 bonus incentive appears only on startup and while the vehicle is stationary * The message disappears when the vehicle begins moving, or the driver clicks the OK or X icon on the screen, or after 15 seconds * The message returns at the next key-on cycle only if the driver clicked on Remind Me Later, or they did not click OK or X "Our goal is to deliver the best vehicle experience for our customers. As a result of these efforts, we have seen our customers take advantage of this offer," the spokesperson said. The Stellantis spokesperson concluded by saying that owners can permanently opt out of in-vehicle messaging by calling the company's customer care line at 800-777-3600. WE'RE SO BACK. (If there's no pricing shenanigans, I'm buying this week) pic.twitter.com/pHEjLAuYEj -- Zerin Dube (@SpeedSportLife) November 18, 2025 The $1,500 loyalty bonus is just one of many discounts that Stellantis dealers are stacking in order to move more units. I reported last week that storming Ford Bronco sales are genuinely threatening the Wrangler's spot atop the segment, and as Dube shared on X, he got something like $16,500 off his new Jeep. Apparently, now's a good time to buy if you can stand the occasional spam on your car's screen. The last time this happened, Stellantis was advertising extended warranties to owners via their infotainment. Many were frustrated as the offer continued to show, even after acknowledging it by pressing "OK." What's more, others saw the ad despite their car exceeding the mileage limit mentioned in the promotion. Connected cars, man. Gotta love 'em. Got a tip or question for the author? Contact them directly: caleb@thedrive.com Caleb Jacobs Avatar Caleb Jacobs Senior Editor From running point on new car launch coverage to editing long-form features and reviews, Caleb does some of everything at The Drive. And he really, really loves trucks. * * * --------------------------------------------------------------------- Trending The Honda Passport Wave Is a Thing and I'm Thankful for It Honda News The Honda Passport Wave Is a Thing and I'm Thankful for It By Jerry Perez Makita tool display. Deals Discounted Makita Tools: Amazon's Best Early Black Friday Deals By Andrew P. Collins More in Jeep News Jeep Is Spamming Drivers With Extended Warranty Ads Through Uconnect Infotainment Jeep Is Spamming Drivers With Extended Warranty Ads Through Uconnect Infotainment By Caleb Jacobs 2026 Jeep Cherokee New Jeep Cherokee Will Still Be Capable Off-Road, CEO Says By Byron Hurd Silver Jeep Wagoneer S electric SUV speeding through city. 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