https://mixpanel.com/blog/sms-security-incident/ Mixpanel * Copy wordmark as SVG * Brand guidelines * Platform Platform + Product Analytics Measure & optimize products + Web Analytics Track & improve website performance + Mobile Analytics Analyze & refine mobile apps + Experiments & Feature Flagging Validate every release + Metric Trees Turn strategy into action + Warehouse Connectors Sync trusted data + Session Replay Watch user journeys + Integrations Connect the tools you love + Security & Privacy Protect customer data Use Cases + Acquire New Users Boost marketing campaigns + Engage Your Users Activate & retain more users + Grow Your Usership Multiply your customer base + Empower Your Teams Allow teams to self-serve trusted data Metric Trees Turn strategy into action with a map for growth Explore Metric Trees Explore Metric Trees * Solutions Teams + Product + Data Analysts + Marketing + Engineering Industries + Finance + Media & Entertainment + B2B + Ecommerce + Healthcare + AI Business Size + Enterprise + Small and Midsize + Startup Program Elevate your metrics strategy Go beyond your North Star Access the Ebook Access the Ebook * Resources Using Mixpanel + Docs & Guides Getting started is easy + Contact Support Access personalized help + What's New See the latest product updates Community + Blog Explore growth strategies + Events & Webinars Join us virtually and in person + Community Ask questions and learn + Customer Stories Impact in action Partnerships + Become a Partner Partner and grow with us + Hire an Expert Get advanced solution support Builders Sprig's Kevin Mandich on a decade of building with ML and AI Read Article Analytics Product Analytics and the data warehouse: A long road to a perfect pairing Read Article * Pricing Login Contact Sales Get Started Free * Platform Back Platform o Product Analytics Measure & optimize products o Web Analytics Track & improve website performance o Mobile Analytics Analyze & refine mobile apps o Experiments & Feature Flagging Validate every release o Metric Trees Turn strategy into action o Warehouse Connectors Sync trusted data o Session Replay Watch user journeys o Integrations Connect the tools you love o Security & Privacy Protect customer data Use Cases o Acquire New Users Boost marketing campaigns o Engage Your Users Activate & retain more users o Grow Your Usership Multiply your customer base o Empower Your Teams Allow teams to self-serve trusted data Metric Trees Turn strategy into action with a map for growth Explore Metric Trees Explore Metric Trees * Solutions Back Teams o Product o Data Analysts o Marketing o Engineering Industries o Finance o Media & Entertainment o B2B o Ecommerce o Healthcare o AI Business Size o Enterprise o Small and Midsize o Startup Program Elevate your metrics strategy Go beyond your North Star Access the Ebook Access the Ebook * Resources Back Using Mixpanel o Docs & Guides Getting started is easy o Contact Support Access personalized help o What's New See the latest product updates Community o Blog Explore growth strategies o Events & Webinars Join us virtually and in person o Community Ask questions and learn o Customer Stories Impact in action Partnerships o Become a Partner Partner and grow with us o Hire an Expert Get advanced solution support Builders Sprig's Kevin Mandich on a decade of building with ML and AI Read Article Analytics Product Analytics and the data warehouse: A long road to a perfect pairing Read Article * Pricing Login Contact Sales * Categories + Analytics + Builders + How to Build + Inside Mixpanel * Tags + A/B testing + AI + business & ops + data + data governance + data-driven culture + design + DevOps + digital analytics + Digital continuous innovation + digital growth + digital transformation [ ] Search [ ] Search Inside Mixpanel Our response to a recent security incident mixpanel news Article details Author picture Jen Taylor CEO @ Mixpanel Last Edited: Nov 27, 2025 Published: Nov 27, 2025 Author picture Jen Taylor CEO @ Mixpanel Last Edited: Nov 27, 2025 Published: Nov 27, 2025 * Twitter * LinkedIn * Copy article link to clipboard Out of transparency and our desire to share with our community, this blog post contains key information about a recent security incident that impacted a limited number of our customers. On November 8th, 2025, Mixpanel detected a smishing campaign and promptly executed our incident response processes. We took comprehensive steps to contain and eradicate unauthorized access and secure impacted user accounts. We engaged external cybersecurity partners to remediate and respond to the incident. We proactively communicated with all impacted customers. If you have not heard from us directly, you were not impacted. We continue to prioritize security as a core tenet of our company, products and services. We are committed to supporting our customers and communicating transparently about this incident. What we did in response * Secured affected accounts * Revoked all active sessions and sign-ins * Rotated compromised Mixpanel credentials for impacted accounts * Blocked malicious IP addresses * Registered IOCs in our SIEM platform * Performed global password resets for all Mixpanel employees * Engaged third-party forensics firm to advise on containment and eradication measures * Performed a forensic review of authentication, session, and export logs across impacted accounts * Implemented additional controls to detect and block similar activity going forward. * Engaged with law enforcement and external cybersecurity advisors What you should know * If you received a communication from us, please review it for the steps we have taken to secure your account, as well as next steps. * If you did not receive a communication from us, no action is required. Your accounts were not impacted. If you have any questions about this incident, please contact support@mixpanel.com. Share article * Twitter * LinkedIn * Copy article link to clipboard Jen Taylor Jen Taylor CEO @ Mixpanel Mixpanel Progress is possible Get Demo Platform Product Analytics Web Analytics Mobile Analytics Metric Trees Warehouse Connectors Session Replay Integrations Security & Privacy Pricing Use Cases Acquire New Users Engage Your Users Grow Your Usership Empower Your Teams Teams Product Data Analysts Marketing Engineering Industries Finance Media & Entertainment B2B Ecommerce Healthcare AI Business Size Enterprise Small & Midsize Startup Program Resources Docs & Guides Contact Support What's New Troubleshooting FAQs Blog Events & Webinars Community Customer Stories Company About Us Become a Partner Expert Directory Careers Contact Sales Templates Company KPIs Feature Launch Lifecycle Cohort Analysis Ecommerce Marketing KPIs Web Analytics AI Company KPIs Compare Us Amplitude Heap Pendo Google Analytics PostHog Fullstory Adobe Analytics (c)2024 Mixpanel. 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