https://www.businessinsider.com/meta-ai-employee-performance-review-overhaul-2025-11 Subscribe Newsletters [ ] Search Business Strategy Economy Finance Retail Advertising Careers Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets Stocks Indices Commodities Crypto Currencies ETFs Lifestyle Entertainment Culture Travel Food Health Parenting Politics Military & Defense Law Education Reviews Tech Streaming Tickets Home Kitchen Style Beauty Gifts Deals Video Big Business Food Wars So Expensive Still Standing Boot Camp Subscribe My account Log in Newsletters US edition Deutschland & Osterreich Espana Japan Polska TW Quan Qiu Zhong Wen Ban Get the app Exclusive Meta is about to start grading workers on their AI skills By Jyoti Mann You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow New Follow authors and never miss a story! Jyoti Mann [6234b57b68] Follow Jyoti Mann Every time Jyoti publishes a story, you'll get an alert straight to your inbox! Enter your email [ ] Sign up By clicking "Sign up", you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. Mark Zuckerberg with a phone displaying Meta's logo [ ] Meta plans to reward employees who use AI to drive impact. Arda Kucukkaya/Anadolu via Getty Images 2025-11-14T19:45:00.390Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app Add us on This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. * Meta will assess employee performance by AI-driven impact starting in 2026. * The company is shifting toward an AI-native culture and incentivizing AI adoption through rewards. * Meta is also rolling out an AI tool to assist employees in writing performance reviews. Meta will tie employees' performance to their "AI-driven impact" starting next year. The social media giant is making "AI-driven impact" a "core expectation" from 2026, Janelle Gale, Meta's head of people, told employees Thursday in an internal memo, which was seen by Business Insider. Meta will assess employees on how they use AI to deliver results and build tools that can move the needle in a major way when it comes to productivity. Individual AI usage and adoption metrics won't be included in 2025's annual performance reviews, according to the memo, though workers should include their AI-fueled wins in their self-reviews. A Meta spokesperson referenced an earlier statement made to Business Insider on AI adoption: "It's well-known that this is a priority, and we're focused on using AI to help employees with their day-to-day work," a Meta spokesperson told Business Insider. The move marks a broader shift within corporate America toward an AI-native culture. Big Tech firms, including Microsoft, Google, and Amazon, are pushing employees to do more with AI. The directives given to workers have been unified and clear: using it is "no longer optional," as one Microsoft executive put it to managers in June. Google CEO Sundar Pichai had a similar message for employees in a July all-hands meeting, telling employees they need to use it for Google to lead the AI race. Earlier this year, Meta overhauled its hiring process by allowing job applicants to use AI in coding interviews. It also launched an internal game called "Level Up" to incentivize AI adoption, and now it's willing to reward workers who use AI to drive meaningful outcomes. "As we move toward an AI-native future, we want to recognize people who are helping us get there faster," Gale wrote in the memo. "For 2025, we'll reward those who made exceptional AI-driven impact, either in their own work or by improving their team's performance." Meta is also overhauling how workers write performance reviews and feedback by rolling out an "AI Performance Assistant" to use in this year's performance review cycle, which begins on December 8, according to the memo. Gale wrote that employees can use its internal AI assistant Metamate, as well as Google's Gemini, for their performance content. Employees have already been using Meta's internal AI bot to help write performance reviews, Business Insider previously reported. Have a tip? 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