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these Microsoft CEO Satya Nadella in front of the Microsoft Copilot AI logo. Microsoft Copilot Microsoft Copilot branding confusion faces internal criticism Microsoft's Surface Pro 12-inch 1st Edition (2025) powered by Qualcomm Snapdragon X Plus processor. Surface Microsoft's Surface Pro ad blunder is going viral ASUS Zenbook S 14 with Intel Core Ultra (Series 2) Windows 11 Asking our readers: What's so bad about Windows 11? Ask Copilot search box on the Taskbar Windows 11 Hands-on with Windows 11's new Copilot-powered Taskbar search box Windows 11 Copilot Windows 11 Microsoft unveils next-gen agentic AI assistant for Windows 11, powered by "Hey Copilot" Using Copilot on Windows 11 with a laptop Windows 11 How to get started and use Microsoft Copilot on Windows 11 Image of Microsoft's new Copilot Mode option for its Edge web browser in July 2025. Microsoft Copilot Mustafa Suleyman says Microsoft isn't developing a new browser Snapshot of the Copilot app's new features for Windows 11 (August 2025). Microsoft Copilot Microsoft updates Copilot app with cleaner UI, better integration In this photo illustration, 'Microsoft Copilot' logo is displayed on mobile phone screen in front of a screen displaying the inscription of 'Copilot' in Ankara, Turkiye on March 14, 2025. Microsoft Copilot Microsoft announces new "Copilot Portraits" feature for some reason In this photo illustration the logo of Microsoft is being displayed on a laptop screen and the logo of Copilot is being displayed on a smart phone. Microsoft Copilot Copilot Benchmarks will tell your boss if you're using AI enough Screenshot of Windows 12.2 concept design by AR 47 89 from YouTube. Windows Windows 12.2 concept: A nostalgic reboot with a modern flair Snapshot of the Copilot app's new features for Windows 11 (August 2025). Windows 11 Microsoft teases yet another AI announcement for Copilot -- who is Mico? screenshot from the video Windows 26 from concept designer AR4789. Windows Windows 26 concept reimagines Aero with sleek dark mode and modern design CANADA - 2025/06/19: In this photo illustration, the Microsoft 365 logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Microsoft Copilot Microsoft's refund to 2.7 million M365 customers backfires The new Mico avatar Microsoft Copilot Microsoft launches Mico avatar for Copilot, along with group chats and more YOUR NEXT READ: Microsoft Edge with Copilot integration 1 3 game-changing AI features you need in Edge Dell Pro laptop 2 Here's why a Dell Copilot+ laptop should be your next PC Dave W. Plummer at Microsoft 3 Ex-Microsoft OS engineer explains how he'd fix Windows with a pro mode Trending * Windows 10 EOL[?] * Xbox Ally & Ally X * PC Deals * Windows 11 * ID@Xbox 1. Artificial Intelligence 2. Microsoft Copilot Baffling Microsoft ad shows Copilot AI incorrectly identifying Windows 11 setting -- then pretending it was working as intended News By Zac Bowden published 15 November 2025 Microsoft's obsession with AI in Windows 11 is becoming so toxic that its latest ad campaign shows Copilot failing to help a user in their quest to change a setting, while pretending it worked as intended. * * * * * * * * Comments (0) () When you purchase through links on our site, we may earn an affiliate commission. Here's how it works. A copilot logo with the word "Windows" next to it on an abstract background. (Image credit: Windows Central (Microsoft Assets)) As Microsoft continues its crusade toward turning Windows 11 into an AI OS, the company has launched a video campaign on social media where popular YouTubers and influencers show off the latest Copilot for Windows 11 capabilities. But one video has users baffled as the ad seemingly showcases Copilot incorrectly telling the user what to click. The video is about how Copilot can help users find settings on Windows 11. In the video, the user says, "Hey Copilot, I want to make the text on my screen bigger." Copilot shows the user where to begin clicking, but then fails to go all the way and tell the user the rest of the steps to actually change the size of text. The user is then forced to ask, "Can you show me where to click next? " before Copilot highlights the scaling option and explains that adjusting this setting will change the size of text, apps, and other on-screen UI elements. The user then asks, "What percentage should I click?" and Copilot tells the user to select 150%, which is already selected. You may like * Microsoft CEO Satya Nadella in front of the Microsoft Copilot AI logo. Microsoft Copilot branding confusion faces internal criticism * Microsoft's Surface Pro 12-inch 1st Edition (2025) powered by Qualcomm Snapdragon X Plus processor. Microsoft's Surface Pro ad blunder is going viral * ASUS Zenbook S 14 with Intel Core Ultra (Series 2) Asking our readers: What's so bad about Windows 11? * Ask Copilot search box on the Taskbar Hands-on with Windows 11's new Copilot-powered Taskbar search box In the video, the user just ignores Copilot's suggestion and selects 200% to get their desired result. But even still, the user had asked how to change the size of text, not the UI. Windows has a built-in accessibility option that lets you change text size without adjusting UI scaling, so why didn't Copilot take the user to that setting instead? It's all very confusing. Tech made simple. Copilot on Windows 11 helps you resize text like a pro. @uravgconsumer pic.twitter.com/4vMXIiBNv7November 12, 2025 As you can expect, people in the replies are baffled. "How much did you pay him not to notice the scaling value being already selected?" says one post on X. "Marketing is doing their best with what they have to work with," says another. "He literally showed the AI was useless and chose a different option," says one quoted reply, which has amassed over 100K views so far. In fact, a majority of the responses to this video are skewed negative. People don't understand what Microsoft is trying to achieve with this ad campaign, as it basically does everything it can to show you why AI assistants aren't the be-all end-all and how they're still quite flawed and can get easily confused. In recent months, Microsoft has been on record as saying the future of Windows will see it become an agentic OS, which has seen massive backlash from users who are not interested in such a vision from Microsoft. A recent post about this from Windows president Pavan Davuluri was so negatively received that he had to disable replies. Get the Windows Central Newsletter All the latest news, reviews, and guides for Windows and Xbox diehards. [ ][ ]Contact me with news and offers from other Future brands[ ]Receive email from us on behalf of our trusted partners or sponsors[Sign me up] By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. People just want Windows to be a platform that gets out of the way and are becoming annoyed with all the enshittification and bloatware that needs to be turned off. Things like requiring a Microsoft Account and being bombarded to use Copilot and OneDrive are frustrating users, with many choosing to move to other platforms as constant updates change and break things. It's fair to say that Microsoft's current vision for Windows isn't working, and people are unhappy with how the platform is evolving. The company needs to go back to the drawing board and focus on the things that people are asking for most, mainly an OS that respects your choices and isn't prone to constant bugs. FAQ What was the mistake in the Microsoft Copilot ad? The ad featured a user asking Copilot to change the text size in Windows 11. Copilot first failed to provide the full steps, and then incorrectly suggested an already-selected display scaling percentage instead of the dedicated "Text size" accessibility setting. Where did the Microsoft ad appear? The advertisement was part of a video campaign on social media, featuring popular YouTubers and influencers demonstrating Copilot's capabilities on Windows 11. Has Microsoft responded to the Copilot ad controversy? As of now, Microsoft has not released an official statement regarding the backlash and confusion surrounding the ad that shows Copilot failing and then pretending the task was successful. --------------------------------------------------------------------- Click to follow Windows Central on Google News Follow Windows Central on Google News to keep our latest news, insights, and features at the top of your feeds! --------------------------------------------------------------------- Zac Bowden Zac Bowden Social Links Navigation Senior Editor Zac Bowden is a Senior Editor at Windows Central and has been with the site since 2016. Bringing you exclusive coverage into the world of Windows, Surface, and hardware. He's also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter and Threads You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout Read more Microsoft CEO Satya Nadella in front of the Microsoft Copilot AI logo. Microsoft Copilot branding confusion faces internal criticism Microsoft's Surface Pro 12-inch 1st Edition (2025) powered by Qualcomm Snapdragon X Plus processor. Microsoft's Surface Pro ad blunder is going viral ASUS Zenbook S 14 with Intel Core Ultra (Series 2) Asking our readers: What's so bad about Windows 11? Ask Copilot search box on the Taskbar Hands-on with Windows 11's new Copilot-powered Taskbar search box Windows 11 Copilot Microsoft unveils next-gen agentic AI assistant for Windows 11, powered by "Hey Copilot" Using Copilot on Windows 11 with a laptop How to get started and use Microsoft Copilot on Windows 11 Latest in Microsoft Copilot Microsoft AI CEO Mustafa Suleyman. Microsoft's quiet breakaway from OpenAI to become "self sufficient" Kara Swisher and Mustafa Suleyman speak onstage during the 2024 New York #LWTSUMMIT on September 18, 2024 in New York City. Microsoft wants to build a superintelligence to work for humanity CANADA - 2025/06/19: In this photo illustration, the Microsoft 365 logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Microsoft's refund to 2.7 million M365 customers backfires Microsoft Bing Image Creator is displayed on a smartphone. Microsoft unveils MAI-Image-1 -- its first in-house AI image model built to rival OpenAI's dominance Mustafa Suleyman, chief executive officer of Microsoft AI. Microsoft's AI chief says the company won't develop sex robots Microsoft Copilot Microsoft sued for hiding cheaper 365 plan without Copilot Latest in News New Copilot logo for 2023 Did Microsoft's Copilot ad just prove the AI isn't ready for your Windows 11 settings yet? An official screenshot of Call of Duty: Black Ops 7. I can't believe the COD: Black Ops 7 campaign launched with these issues Key art for the Fortnite Simpsons season Fortnite Crew subscription joins Xbox Game Pass Ultimate on November 18 A planet with an eclipse in The Outer Worlds 2 Obsidian Entertainment rejects generative AI, keeping its RPGs fully human-crafted Windows Phone and Mobile The dream lives: fan project Windows Astria shows the perfect Windows Phone Windows 11 Update page in Settings app Microsoft forces mandatory Windows 11 update for security: Here's what you need to know LATEST ARTICLES 1. Photo of the top lid of the Surface Laptop 1 The absolute best Microsoft Surface deals for Black Friday 2025: Save hundreds on the Surface Pro and Surface Laptop lineup 2. 2 Xbox studio Obsidian Entertainment doesn't use generative AI for its games like The Outer Worlds 2 -- "We haven't been using it at all." 3. 3 Why Microsoft is automatically upgrading certain Windows 11 PCs to version 25H2 and why you shouldn't try to block it 4. 4 The 15-Hour gauntlet -- I hit Prestige in Call of Duty: Black Ops 7 only using Multiplayer (and here's why I'm broken) 5. 5 Fortnite Crew subscription joins Xbox Game Pass Ultimate later in November -- and Fortnite gets Xbox Play Anywhere support, too Windows Central is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site. 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