https://blog.google/technology/developers/googl-link-shortening-update/ Skip to main content The Keyword We're updating our plans for goo.gl links. Share Twitter Facebook LinkedIn Mail Copy link [https://blog.google/] * Home * Product news Product news + Android, Chrome & Play o Android o Chrome o Chromebooks o Google Play o Wear OS o See all + Platforms & Devices o Fitbit o Google Nest o Pixel o See all + Explore & Get Answers o Gemini o Maps o News o Search o Shopping o See all + Connect & Communicate o Classroom o Photos o Registry o Translate + In the Cloud o Google Workspace o More on the Cloud Blog o Google Cloud o See all See all product updates + Android, Chrome & Play o Android o Chrome o Chromebooks o Google Play o Wear OS See all + Platforms & Devices o Fitbit o Google Nest o Pixel See all + Explore & Get Answers o Gemini o Maps o News o Search o Shopping See all + Connect & Communicate o Classroom o Photos o Registry o Translate + In the Cloud o Google Workspace o More on the Cloud Blog o Google Cloud See all See all product updates * Company news Company news + Outreach & initiatives o Arts & Culture o Education o Entrepreneurs o Public Policy o Sustainability o See all + Technology o AI o Developers o Health o Google DeepMind o Google Labs o Safety and security o See all + Inside Google o Data centers and infrastructure o Doodles o Googlers o Life at Google o See all + Around the globe o Google in Asia o Google in Europe o Google in Latin America o See all + Authors o Sundar Pichai, CEO o Demis Hassabis, CEO and Co-Founder, Google DeepMind o Kent Walker, SVP o James Manyika, SVP o Ruth Porat, President & Chief Investment Officer o See all + Outreach & initiatives o Arts & Culture o Education o Entrepreneurs o Public Policy o Sustainability See all + Technology o AI o Developers o Health o Google DeepMind o Google Labs o Safety and security See all + Inside Google o Data centers and infrastructure o Doodles o Googlers o Life at Google See all + Around the globe o Google in Asia o Google in Europe o Google in Latin America See all + Authors o Sundar Pichai, CEO o Demis Hassabis, CEO and Co-Founder, Google DeepMind o Kent Walker, SVP o James Manyika, SVP o Ruth Porat, President & Chief Investment Officer See all * Feed Subscribe [Global (English) ] Subscribe The Keyword * Home * Product news Product news + Android, Chrome & Play o Android o Chrome o Chromebooks o Google Play o Wear OS o See all + Platforms & Devices o Fitbit o Google Nest o Pixel o See all + Explore & Get Answers o Gemini o Maps o News o Search o Shopping o See all + Connect & Communicate o Classroom o Photos o Registry o Translate + In the Cloud o Google Workspace o More on the Cloud Blog o Google Cloud o See all See all product updates * Company news Company news + Outreach & initiatives o Arts & Culture o Education o Entrepreneurs o Public Policy o Sustainability o See all + Technology o AI o Developers o Health o Google DeepMind o Google Labs o Safety and security o See all + Inside Google o Data centers and infrastructure o Doodles o Googlers o Life at Google o See all + Around the globe o Google in Asia o Google in Europe o Google in Latin America o See all + Authors o Sundar Pichai, CEO o Demis Hassabis, CEO and Co-Founder, Google DeepMind o Kent Walker, SVP o James Manyika, SVP o Ruth Porat, President & Chief Investment Officer o See all * Feed * * Press corner * RSS feed Subscribe Breadcrumb 1. 2. Technology 3. Developers While we previously announced discontinuing support for all goo.gl URLs after August 25, 2025, we've adjusted our approach in order to preserve actively used links. We understand these links are embedded in countless documents, videos, posts and more, and we appreciate the input received. Nine months ago, we redirected URLs that showed no activity in late 2024 to a message specifying that the link would be deactivated in August, and these are the only links targeted to be deactivated. If you get a message that states, "This link will no longer work in the near future", the link won't work after August 25 and we recommend transitioning to another URL shortener if you haven't already. All other goo.gl links will be preserved and will continue to function as normal. To check if your link will be retained, visit the link today. If your link redirects you without a message, it will continue to work. POSTED IN: * Developers Related stories * * * * [newsletter] Let's stay in touch. Get the latest news from Google in your inbox. Subscribe No thanks Follow Us * * * * * * Privacy * Terms * About Google * Google Products * About the Keyword * Help * [Global (English) ]