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Google's shortened goo.gl links will stop working next month Comments Drawer * News News Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All News * Tech Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All Tech * Google Google Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All Google Google's shortened goo.gl links will stop working next month Links created with Google's URL shortener will return a 404 error starting August 25th. Links created with Google's URL shortener will return a 404 error starting August 25th. by Emma Roth Emma Roth Emma Roth News Writer Posts from this author will be added to your daily email digest and your homepage feed. Follow See All by Emma Roth Jul 24, 2025, 3:47 PM UTC * * * STK093_GOOGLE_B STK093_GOOGLE_B Image: Cath Virginia / The Verge Emma Roth Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Google will officially deprecate links generated with its URL shortening tool next month. On August 25th, 2025, all links in the "https://goo.gl/*" format will no longer work and return a 404 error message. Google shut down its URL shortener in 2019, citing "changes we've seen in how people find content on the internet." Links created with the tool continued to work since then, but Google announced last year that it would begin deprecating them as traffic to the shortened URLs declined. "In fact more than 99% of them had no activity in the last month," Google said in its July 2024 blog post. At the time, Google also began displaying a warning page when users click on a shortened URL, saying "this link will no longer work in the near future." With the shutdown of "goo.gl" links just a month away, now would be a good time to transition your URLs to another shortener if you haven't already. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. * Emma Roth Emma Roth Emma Roth News Writer Posts from this author will be added to your daily email digest and your homepage feed. Follow See All by Emma Roth * Google Google Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All Google * News News Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All News * Tech Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All Tech * Web Web Posts from this topic will be added to your daily email digest and your homepage feed. Follow See All Web Most Popular Most Popular 1. OpenAI prepares to launch GPT-5 in August 2. Satya Nadella seeks to reassure Microsoft employees in layoffs memo 3. Starlink's satellite internet is back online after a massive outage 4. Google leaks its full Pixel 10 lineup 5. Intel is laying off 24,000 employees and retreating from some countries The Verge Daily A free daily digest of the news that matters most. Email (required) [ ] Sign Up By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From Sponsor Logo This is the title for the native ad Sponsor thumbnail More in News Want to pay down the national debt? The US government will take Venmo Want to pay down the national debt? The US government will take Venmo Pebble is officially Pebble again Pebble is officially Pebble again Lyft's self-driving shuttle buses are coming soon Lyft's self-driving shuttle buses are coming soon Elden Ring Nightreign is adding two-player co-op Elden Ring Nightreign is adding two-player co-op Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in' Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in' Microsoft's controversial Recall feature is now blocked by Brave and AdGuard Microsoft's controversial Recall feature is now blocked by Brave and AdGuard Want to pay down the national debt? The US government will take Venmo Want to pay down the national debt? The US government will take Venmo Want to pay down the national debt? The US government will take Venmo Jay Peters5:19 PM UTC Comment Icon Bubble Pebble is officially Pebble againPebble is officially Pebble again Pebble is officially Pebble again Victoria Song5:01 PM UTC Comment Icon Bubble Lyft's self-driving shuttle buses are coming soonLyft's self-driving shuttle buses are coming soon Lyft's self-driving shuttle buses are coming soon Emma Roth4:46 PM UTC Comment Icon Bubble Elden Ring Nightreign is adding two-player co-opElden Ring Nightreign is adding two-player co-op Elden Ring Nightreign is adding two-player co-op Emma Roth2:51 PM UTC Comment Icon Bubble Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in'Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in' Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in' Tom Warren2:28 PM UTC Comment Icon Bubble Microsoft's controversial Recall feature is now blocked by Brave and AdGuardMicrosoft's controversial Recall feature is now blocked by Brave and AdGuard Microsoft's controversial Recall feature is now blocked by Brave and AdGuard Tom Warren11:34 AM UTC Comment Icon Bubble Advertiser Content From Sponsor Logo This is the title for the native ad Top Stories 2:35 PM UTC Breaking down Trump's big gift to the AI industry 1:00 PM UTC I tried Gemini on the Pixel Watch -- here's what it's like 12:00 PM UTC I 'fooled' Samsung's new antioxidant feature with a Cheez-It Jul 24 Liquid Glass is fine, I guess Jul 24 OpenAI prepares to launch GPT-5 in August 2:49 PM UTC Taste testing battery-flavored tortilla chips The Verge logo. * * * * * * Contact * Tip Us * Community Guidelines * About * Ethics Statement * How We Rate and Review Products * Cookie Settings * Terms of Use * Privacy Notice * Cookie Policy * Licensing FAQ * Accessibility * Platform Status (c) 2025 Vox Media, LLC. 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