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https://www.wsj.com/tech/ai/ai-advertising-consumer-trust-dc1a1425

 1. Technology
    -----------------------------------------------------------------
 2. Artificial Intelligence

Here's a Tip to Companies: Beware of Promoting AI in Products

Consumers have less trust in offerings labeled as being powered by
artificial intelligence, which can reduce their interest in buying
them, researchers say

By

Sean Captain

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(2 min)

Illustration of a hand selecting an AI-powered lightbulb from a row
of identical lightbulbs. Illustration: Egle Plytnikaite

It seems like it's the latest marketing strategy: Push the idea that
your product or service has artificial intelligence in it.

But recent research suggests that approach could backfire and
actually turn off consumers. The effect is especially pronounced for
offerings perceived to be riskier buys, such as a car or a
medical-diagnostic service, say the researchers, who were from
Washington State University and Temple University.

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