https://www.nytimes.com/2025/03/21/technology/bryan-johnson-blueprint-confidentiality-agreements.html

Technology|How Bryan Johnson, Who Wants to Live Forever, Sought
Control via Confidentiality Agreements
  
https://www.nytimes.com/2025/03/21/technology/
bryan-johnson-blueprint-confidentiality-agreements.html

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Credit...Illustration by Taylor Callery; Photo: Agaton Strom/Redux
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How Bryan Johnson, Who Wants to Live Forever, Sought Control via
Confidentiality Agreements

That control is starting to fray as Mr. Johnson, a longevity guru
known for performing experiments on his body, faces a backlash over
the agreements.

Credit...Illustration by Taylor Callery; Photo: Agaton Strom/Redux

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Kirsten Grind

By Kirsten Grind

Reporting from Los Angeles

  * March 21, 2025Updated 10:30 a.m. ET

In a Netflix documentary released in January, Bryan Johnson, a tech
entrepreneur turned longevity guru, walked people through his morning
routine. After tracking his sleep, he would wake up early to conduct
audio therapy and hair therapy, do an hour of exercise and take 54
different pills with a drink called "the green giant," he said.

Mr. Johnson also talked about his long-life start-up, Blueprint,
which sells health supplements, blood-testing equipment and other
products tied to his personal diet and recommendations.

"By doing Blueprint, one of the key objectives is to achieve the
lowest possible biological age," he declared. He added that his
health regimen had "reversed my biological age 5.1 years."

The Netflix feature was a breakout moment in Mr. Johnson's five-year
campaign to become the face of one of Silicon Valley's most oddball
fascinations: the pursuit of everlasting youth. The 47-year-old
former Mormon missionary has become known for experimenting on his
own body to defy aging, captivating the media and his nearly four
million social media followers by receiving the blood plasma of his
then-17-year-old son and repeatedly shocking his penis to increase
his erections.

His fame has also appeared to catapult Blueprint to success. In
January, Mr. Johnson hailed his start-up as "one of the
fastest-growing companies in the world, fueled by word of mouth."

But away from the cameras, his carefully curated profile and
Blueprint's business are starting to show cracks -- especially with a
brewing fight over Mr. Johnson's use of a legal document:
confidentiality agreements.

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