https://estilofilos.blogspot.com/2016/03/one-logo-three-companies-i.html skip to main | skip to sidebar Tabs * Home * Pilot Capless - 50 years * Tokyo Pen Shops * Madrid Pen Shops * City Guides * Links - Fora Cronicas Estilograficas 30 March 2016 One Logo, Three Companies (I) I am not going to speak about fountain pens today but about pencils and paper... and whisky and cars... The brand Mitsubishi is well known for a number of products and services available in the market. So, we can buy a Mitsubishi Pajero, open an account in the Bank of Tokyo-Mitsubishi-UFJ, drink a Mitsubishi cider, write with a Mitsubishi UNI pencil on a paper with a THREE DIAMOND watermark... and even more without realizing we still were in the Mitsubishi realm: a picture with a Nikon camera, a Kirin whisky,... [P1050147-blog-WM] Is this a car, a pencil, a bank, a cider...? Mitsubishi is all that and more. But Mitsubishi is, first, three very different things. Mitsubishi is the Mitsubishi Group of Companies, a keiretsu of companies operating in a very wide variety of fields. It all started in 1870 by the hand of Yataro Iwasaki as a freight transporter. Around 1913, the company registered the well known logo with the three diamonds. Among the fields included in the activities of the Group we can find finances, nuclear technology, cars and industrial vehicles, paper milling... Some of the companies in the Group use the three diamond logo, but not all of them. [KIMG0169-blog-WM] [IMG_7246-blog-WM] Kirin and Nikon are also part of the Mitsubishi Group of Companies. A second company by the same name is Mitsubishi Pencil Co. This has no ties with the big Mitsubishi Group. The pencil company was founded in 1887 by Jinroku Masaki as Masaki Pencil Co. (Masaki Enpitsu), and in 1903 he registered the three diamond logo based on the family crest. The activities of this company, soon to celebrate its 130 years of history, are limited to the production of writing tools, but not of paper. [Pencil] [IMG_7230-blog-WM] HI-uni is one of the lines of graphie pencils of Mitsubishi Pencil Co. Finally, Mitsubishi is also the name of a cider -in the Japanese meaning of it, a non-alcoholic, carbonated soda--produced by the company Konyusha, from Kumamoto, unrelated to the Mitsubishi keiretsu . It was founded in 1883 and registered the three diamond logo in 1919. [IMG_7257-blog-WM] Yeah, Mitsubishi cider... together with the three diamond logo as well. So, there we have three different companies using the same name and the same logo. No wonder, then, the existence of the Mitsubishi Corporate Name and Trademark Committee to control and prevent any fraud in the use of both name and logo. But the problem and the confusion are deeply rooted. [IMG_3631-blog-WM] Romillo Essential Black - Montblanc Racing Green Bruno Taut Nakano March, 2016 etiquetas: Mitsubishi Pencil, Mitsubishi Paper Mills, papeleria By Bruno Taut Labels: Mitsubishi Paper Mills, Mitsubishi Pencil, papeleria # 2 comments: [bla] Anonymous said... Mitsubishi... 3 logos . 23/10/24 22:53 [icon_delet] [bla] [IMG] Bruno Taut said... I wish I could understand what you meant, Anonymous. BT 2/11/24 17:47 [icon_delet] Post a Comment Your comments are welcome and appreciated. Newer Post Older Post Home About this Bruno Taut My photo Bruno Taut In exile, always in exile. Onwards through the fog! View my complete profile Copyright notice (c) Copyright 2010-2025 Bruno Taut. All material on this website is copyrighted except when noted. Republication without permission is prohibited. To request permission, please email the author at katsura.rikyu at gmail.com. Contact Form Name [ ] Email * [ ] Message * [ ] [ ] [ ] [ ] [ ] [Send] Search through the Chronicles [ ] [Search] Translate (through Google) Archive * > 2025 (4) + > February 2025 (3) + > January 2025 (1) * > 2024 (22) + > December 2024 (1) + > November 2024 (2) + > October 2024 (6) + > August 2024 (1) + > July 2024 (1) + > May 2024 (1) + > April 2024 (2) + > March 2024 (5) + > February 2024 (2) + > January 2024 (1) * > 2023 (26) + > December 2023 (1) + > November 2023 (2) + > September 2023 (1) + > August 2023 (1) + > July 2023 (5) + > June 2023 (4) + > May 2023 (1) + > April 2023 (5) + > March 2023 (2) + > February 2023 (4) * > 2022 (24) + > December 2022 (4) + > November 2022 (4) + > October 2022 (3) + > September 2022 (6) + > August 2022 (1) + > March 2022 (1) + > February 2022 (2) + > January 2022 (3) * > 2021 (15) + > December 2021 (1) + > October 2021 (3) + > September 2021 (1) + > August 2021 (1) + > July 2021 (3) + > June 2021 (1) + > May 2021 (1) + > April 2021 (1) + > March 2021 (3) * > 2020 (41) + > December 2020 (2) + > November 2020 (3) + > October 2020 (1) + > September 2020 (1) + > August 2020 (5) + > July 2020 (5) + > June 2020 (5) + > May 2020 (1) + > April 2020 (3) + > March 2020 (3) + > February 2020 (5) + > January 2020 (7) * > 2019 (45) + > December 2019 (5) + > November 2019 (5) + > October 2019 (4) + > September 2019 (5) + > August 2019 (2) + > July 2019 (3) + > May 2019 (3) + > April 2019 (3) + > March 2019 (4) + > February 2019 (4) + > January 2019 (7) * > 2018 (37) + > October 2018 (6) + > September 2018 (3) + > August 2018 (3) + > July 2018 (5) + > June 2018 (2) + > May 2018 (4) + > April 2018 (3) + > March 2018 (4) + > February 2018 (3) + > January 2018 (4) * > 2017 (40) + > December 2017 (2) + > November 2017 (3) + > October 2017 (4) + > September 2017 (2) + > August 2017 (3) + > July 2017 (3) + > June 2017 (3) + > May 2017 (3) + > April 2017 (2) + > March 2017 (3) + > February 2017 (5) + > January 2017 (7) * V 2016 (47) + > December 2016 (3) + > November 2016 (2) + > October 2016 (3) + > September 2016 (4) + > August 2016 (2) + > July 2016 (3) + > June 2016 (4) + > May 2016 (6) + > April 2016 (6) + V March 2016 (6) o One Logo, Three Companies (II) o One Logo, Three Companies (I) o Swan 3253 o The Pen Station o Side Effects o Kato in Italy + > February 2016 (4) + > January 2016 (4) * > 2015 (57) + > December 2015 (4) + > November 2015 (4) + > October 2015 (2) + > September 2015 (4) + > August 2015 (4) + > July 2015 (6) + > June 2015 (6) + > May 2015 (6) + > April 2015 (6) + > March 2015 (8) + > February 2015 (3) + > January 2015 (4) * > 2014 (49) + > December 2014 (2) + > November 2014 (4) + > October 2014 (6) + > September 2014 (2) + > August 2014 (7) + > July 2014 (5) + > April 2014 (4) + > March 2014 (2) + > February 2014 (8) + > January 2014 (9) * > 2013 (92) + > December 2013 (3) + > November 2013 (6) + > October 2013 (8) + > September 2013 (7) + > August 2013 (7) + > July 2013 (7) + > June 2013 (8) + > May 2013 (9) + > April 2013 (9) + > March 2013 (9) + > February 2013 (9) + > January 2013 (10) * > 2012 (82) + > December 2012 (7) + > November 2012 (7) + > October 2012 (7) + > September 2012 (6) + > August 2012 (7) + > July 2012 (7) + > June 2012 (5) + > May 2012 (7) + > April 2012 (7) + > March 2012 (8) + > February 2012 (7) + > January 2012 (7) * > 2011 (100) + > December 2011 (11) + > November 2011 (9) + > October 2011 (7) + > September 2011 (8) + > August 2011 (7) + > July 2011 (10) + > June 2011 (7) + > May 2011 (7) + > April 2011 (8) + > March 2011 (9) + > February 2011 (10) + > January 2011 (7) * > 2010 (93) + > December 2010 (13) + > November 2010 (10) + > October 2010 (11) + > September 2010 (13) + > August 2010 (9) + > July 2010 (12) + > June 2010 (11) + > May 2010 (9) + > April 2010 (5) Labels A. A. Waterman (1) Alemania (2) Antigua's (1) Apolon (2) Asahi Tsubasa (2) Astra (2) Auchan (1) Aurora (1) Ban-ei (17) Barcelona (1) Bayard (2) Berol (1) Birmania (1) Bock (10) Brasil (8) Bulgaria (1) BunguBox (2) caligrafia (5) Camlin (1) Capless (72) Capless Kogyosho (1) Carving (1) Center (2) Centropen (1) Checoslovaquia (1) Chilton (2) China (11) chinkin (1) Chuanren (1) Chullima (2) Classic Pens (1) Conid (1) Conklin (1) conversor (25) Corea del Norte (3) Corea del Sur (2) Crystal (1) Daiso (2) Danitrio (12) Davidoff (3) Daycraft (1) De Atramentis (1) Delta (2) Diamine (2) Diamond (Japan) (2) Diamond Point (1) Dianshi (1) Dollar (1) Double Flow (1) East (marca) (1) Eboya (16) Eiko (1) Elliott (3) Empress (1) Espana (20) espanol (idioma) (1) Estados Unidos (3) estetica (2) estilofilia (55) Europa (1) evento (86) Faber-Castell (1) Ferme (5) Filipinas (1) Flaminaire (1) fora (15) Francia (2) Fuji (1) Fukunaka Seisakusho (3) Gama (2) Gary (2) GuangMyung (1) Haikara (1) Hakase (5) Hawaiian (3) Henckel (1) Hero (6) Hifra (5) Hongdian (1) India (6) Inoxcrom (4) Ishikawa Kinpen Seisakusho (6) Italia (1) Itoya (10) Iwase (5) Iwase Seisakusho (5) J. Herbin (1) Jabalina (1) Japon (134) japones (idioma) (6) Jinhao (3) Joker (12) JoWo (6) Kanesaki Noritoshi (4) Kato Seisakusho (7) Kawakami Haruo (1) Kaweco (4) Kemma (1) Kilot (2) Kobe (1) Koh-i-Noor - Hardtmuth (1) Kokuyo (2) Kuretake (1) Kyoto (1) Lamy (11) Lanbitou (3) Lapita (1) libro (6) Life Stationery (2) Lily (2) Luoshi (1) Mabie Todd Swan (1) Madrid (26) maki-e (30) Mallat (1) Mangyongdae (1) Manila (1) Mannenhitsu-no Yamada (2) Manu Propria (1) marca desconocida (7) Maruzen (4) Masahiro (4) Meizen (1) mercado (208) metabitacora (32) Mexico (1) Mitaka (2) Mitsubishi Paper Mills (2) Mitsubishi Pencil (3) Miyoshi (1) Mochizuki (2) Momose Yasuaki (6) Montblanc (16) Montegrappa (1) Moonman (4) Morison (6) Muji (2) Nagasawa (6) Nakabayashi (3) Nakamura Insatsujo (1) Navy (1) Nebotek (5) New Clip (3) nibmeister Kabutogi Ginjiro (17) nibmeister Kawakubo (1) nibmeister Kubo Kohei (14) nibmeister Nagahara (17) nibmeister Nagahara Yukio (3) nibmeister Onses Ginesta (1) nibmeister Ralph Reyes (2) nibmeister Yamada (12) Nobel (5) Noodler's (2) Nueva York (1) Oaso (1) Ohashido (13) Ohto (1) Oliver (1) Onishi Seisakusho (2) Onoto (5) Opus 88 (2) Order (1) Pakistan (1) papeleria (16) Paris (1) Parker (28) Pattern (1) Pelikan (28) PenBBS (1) Piiton (1) Pilot (331) pincel (2) Platinum (145) Platon (3) plumin (132) plumin musical (37) Presidente (14) Private Reserve (1) Push (2) raden (6) Rainbow (2) Ramie (1) redes sociales (5) Reino Unido (1) Rifleman (1) Ripet (1) Rohrer and Klingner (1) Romillopens (3) Rotring (1) Roxy (1) Ryo (1) Sailor (155) Sakai Eisuke (10) Schmidt (3) Scrikss Espana (1) Scrikss Turkey (1) Seilon (2) Senator - Merz and Krell - Diplomat (6) Sheaffer (11) Showa Noto (1) Shumi no Bungubako (6) Silk Road ink (1) Singapur (1) Soennecken (2) soluciones tecnicas (77) Sri Lanka (1) SSS (3) Standardgraph (1) Steady (4) Stephens' (1) Stipula (4) STYB (3) Stylo-Art Karuizawa (4) Stylomine (1) Sudafrica (1) Suiza (1) Super T (7) Surat (3) Swan Japan (6) Taccia (3) Tailandia (2) Taiwan (8) Takeda Jimuki (1) The Queen (1) tinta (77) Tohma Pens (1) Tokyo (41) Tombow (3) Tomei (1) Tono & Lims (1) Turquia (1) Twsbi (12) Universal (Italia) (1) Universal (Japon) (1) Uruguay (1) urushi (19) urushi-e (11) Vanco (4) Violet (1) Visconti (3) Wahl-Eversharp (6) Wajimaya Zen-ni (2) Waterman (10) Wearever (1) Wing Sung (1) WiPens (1) Worla (1) Wuhan (2) Yotsubishi (5) Zande-Phondex (2) Zohiko (2) Most Popular Chronicles * [P1050147-b] One Logo, Three Companies (I) I am not going to speak about fountain pens today but about pencils and paper... and whisky and cars... The brand Mitsubishi is well known for... * [IMG_2443-b] Nib Sizes, Feed Diameters Few elements in a pen are really standardized. Each maker created -still creates- many of the components and they only had to match the othe... * [IMG_1274-b] From Shizuoka Besides all the big pen companies there are always some much smaller brands doing their best to stay alive in a very competitive market. In ... * [P1050329-b] Custom Urushi A new pen in town, and what a pen! Fountain Pen Network member Tinjapan announced it last March --the new flagship pen of Pilot's was in th... * [IMG_0188-b] Pilot Converters NOTE added on February 2017: A newer, updated review of the Pilot's cartridges and converters can be found on the Chronicle Pilot Cartri... * [P1050199-b] Colors of the Four Seasons--Again "If it ain't broke, do not fix it", but this wise sentence does not seem to apply to the world of marketing. In fact, it might be right the ... * [IMG_2545-b] Even More Sailor Inks Shikiori -meaning "four seasons" in Japanese-- started as a series of fountain pens, ball pens, and mechanical pencils. They came in diffe... * [IMG_1490-b] Datation of Japanese Pens. III. Pilot's Pen Bodies On part II of this series of Chronicles , I explained the well known date code present on most nibs made by Pilot. That is, more often than ... * [IMG_3212-b] Datation of Japanese Pens. II. Pilot Nibs This is the easy and well known part--the date code present on most Pilot nibs along its whole history. The basic structure of this code is... * [IMG_0040-b] Retractable 2020 I finished 2019 saying that there had been very little new in Japan in the pen scene, and 2020 starts in a very different way. On the l... My Blog List * Kamisama's [Wan Nian Bi gurahu] Mu Lu Fan Mai Wei Tuo 2 hours ago * Nick's Global Pens UK London Pen Show March 2025 5 hours ago * The Well-Appointed Desk March Planner Set-Up and Status Report 6 hours ago * Wagner news - Mo Nian Bi Ping Jia noBu Wu Jin Nian Yi Fan Zhong Yao naDing Li Hui noHui Chang gaJue Ding sorehaQiu Tian Da Hui ! 7 hours ago * Nekopen's Mo Nian Bi oyazinoBei Wang Lu Yi Tai Wan vuisukonvuangotsuho 14K 8 15 hours ago * The Gentleman Stationer Sunday Reading for March 2, 2025 1 day ago * Ganguly's Inked Happiness The Kumbh Mela Within 1 day ago * Peaceable Writer Updates on new site 4 days ago * Gary's Qu Wei toWu Yu rohutodeGou Ru shitaEUShi Yang nopairotsutoVpen 6 days ago * Rupert Arzerian's blog Inky Pursuits: February 2025. 1 week ago * Joshua - The Pelikan's Perch News: M200 Marbled Red Special Edition 1 week ago * Nishimura's Vintage Pen News A Waterman prototype surprise 3 weeks ago * Margana - An Inkophile's Blog White Journal Paper 3 weeks ago * Haddock's El Pajarete Orquidiado Montblanc 114 Mozart: Una miniatura entre colecciones. 3 months ago * Macchiato Man A note from Blake 3 months ago * Unsharpen Measuring How Far Pens Write: Writing Distance Test Pattern 4 months ago * Newbery's Fountain Pen Quest Fountain Pen Quest Trail Log - April 24, 2022 2 years ago * M. Huineman's Pluma Hispana DAMIA ONSES, fabricante de plumines 5 years ago * Yu Sheng's Pocket Pen Chronicle Platinum PK-1000 pocket pen demonstrator, 14K gold nib||Bai Jin PK-1000 Tou Ming Shi Fan Ban Ben Duan Gang Bi 14KJian 6 years ago * The Ingeneer's Fountain Pen Magic Nib Manufacture in 1879 7 years ago Show 10 Show All Visitors Flag Counter Total Pageviews Followers