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Here's how it works. Amazon is shutting down "Inspire," its TikTok-like feed for product discovery David Uzondu Neowin * Feb 18, 2025 14:44 EST with 1 comment Amazon Inspire app Amazon is reportedly killing Inspire, its short-form video and photo feed for discovering products, launched back in 2022. Inspire offered a TikTok-like interface, allowing users to discover and shop products from other customers, influencers, and brands. Amazon has updated the Inspire page on Amazon.com with a note that says: Thank you for using Amazon Inspire to discover and shop new products on Amazon. Please note that Inspire is no longer available in the Amazon shopping app. Speaking to TechCrunch, an Amazon representative confirmed that the feed is getting shut down with this message: We regularly evaluate various features to better align with what customers tell us matters most, and as part of that, Inspire is no longer available. The representative didn't offer a reason for the shutdown but highlighted other ways Amazon customers can still find inspiration, such as through creator storefronts and curated collections. When Amazon launched Inspire in 2022, it tried to promote the feature by offering influencers $25 per qualifying video. A qualifying video, at the time, was one that Amazon defined as "informative" and featured two or more Amazon products from the same category. This led to backlash from influencers who felt the price was too low. A screenshot of the Amazon Inspire invitation Image: @Dro_Hannah (X) Inspire joins the Amazon graveyard alongside products like the Fire Phone, Amazon Dash, and Amazon Tap. Lately, Amazon has been pushing hard into AI. The company is reportedly working on a revamped version of Alexa powered by generative AI. Speaking of generative AI, last December, it launched its Nova family of large language models (LLMs), aimed at competing with models from companies like Google and OpenAI. Tags * Amazon * Shopping * Inspire * Amazon.com Like Post Share Report a problem with article Follow @NeowinFeed Stock image of Windows Copilot preview Next Article Copilot in Excel can now reference files from Word, PowerPoint, and more call of duty black ops 6 X TMNT Previous Article Black Ops 6 gains a TMNT crossover, new maps, weapons, and more soon Related Stories [1481649789] Prime Gaming members get BioShock Infinite: Complete and 19 more games in February Pulasthi Ariyasinghe * Feb 6, 2025 with 2 comment s Amazon Rufus Amazon Rufus AI shopping assistant is now available to all US customers Pradeep Viswanathan * Jul 12, 2024 with 2 comment s Amazon Rufus Amazon launches its AI-powered shopping assistant Rufus Omer Dursun * Feb 1, 2024 with 5 comment s [1480957375] Eight Amazon Go stores will close from April 1 in New York City, San Francisco, and Seattle Paul Hill * Mar 3, 2023 with 20 comment s Subscribe to our Newsletter [ ]Go Community Activity Refresh * [POLL] What is your favorite Backup Software for 2025? in Software Discussion & Support * Tesla Cybertruck in The Neobahn * Basic setup for a novice in Home Theatre Discussion * repeating disconnected sound! in Hardware Hangout * The World's Worst Translator in Jokes & Funny Stuff * How to setup Hotmail Address in Outlook Classic 2024 LTSC NOT as an Exchange Account? in Software Discussion & Support * What are you listening to? in Wall of Sound * Props to Asus NUC team... in Hardware Hangout * Hello.! in Introduce Yourself Software Stories [foobar2000] foobar2000 2.24.2 Floorp Floorp 11.23.1 [winsnap_sm] WinSnap 6.2.2 [Update] [1511189671] qBittorrent 5.0.3 / 5.1.0 RC1 Trending Stories nvidia logo Nvidia 5070 Ti performs better than alleged AMD 9070 XT in leaked benchmark Windows 11 logo white on top of the default Windows 11 wallpaper dark theme Windows 11 KB5053426 / KB5053424 / KB5052424 / KB5053485 setup/ recovery updates released Intel and Windows 11 logos side by side in red Microsoft removes Windows 11 24H2 official support on 8th 9th 10th Gen Intel CPUs The Windows 11 logo next to the AMD Ryzen logo Microsoft finally shares Windows 11 24H2 official CPU support list, adds new AMD Ryzen parts Join the conversation! 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