https://www.nextgov.com/cybersecurity/2025/01/white-house-unveils-cyber-trust-mark-program-consumer-devices/401991/ * Skip to Content * Notice at Collection * Your Privacy Choices * Exercise Your Privacy Rights ID scanners at a TSA checkpoint at Miami International Airport. Some lawmakers are seeking investigation into the security and cost effectiveness of such biometric devices. Lawmakers call for a review of TSA's biometric and AI use National Cyber Director Harry Coker, Jr. speaks on the role of the Office of the National Cyber Director, its past successes and lessons learned for the future at the Foundation for Defense of Democracies on Jan. 7. US has 'a lot of work to do' on cyber defenses, departing cyber czar says Exclusive [261x157] AI startup Anthropic to build out public sector team Director of the White House Office of Science and Technology Policy Arati Prabhakar listens during a Biden Cancer Moonshot Event at Tulane University in New Orleans, Louisiana, on August 13, 2024. Prabhakar said during a Dec. 7 event that the U.S. was at a 'pivotal moment' for federal R&D. Federal R&D needs sustained funding, OSTP head warns incoming Trump admin [261x157] VA accounts for majority of all agencies' safety- and rights-impacting AI sponsor content [261x157] Fraud on the Line: Protecting Constituents and Agencies From Growing Call Threats ID scanners at a TSA checkpoint at Miami International Airport. Some lawmakers are seeking investigation into the security and cost effectiveness of such biometric devices. Lawmakers call for a review of TSA's biometric and AI use National Cyber Director Harry Coker, Jr. speaks on the role of the Office of the National Cyber Director, its past successes and lessons learned for the future at the Foundation for Defense of Democracies on Jan. 7. US has 'a lot of work to do' on cyber defenses, departing cyber czar says Exclusive [261x157] AI startup Anthropic to build out public sector team Director of the White House Office of Science and Technology Policy Arati Prabhakar listens during a Biden Cancer Moonshot Event at Tulane University in New Orleans, Louisiana, on August 13, 2024. Prabhakar said during a Dec. 7 event that the U.S. was at a 'pivotal moment' for federal R&D. Federal R&D needs sustained funding, OSTP head warns incoming Trump admin [261x157] VA accounts for majority of all agencies' safety- and rights-impacting AI sponsor content [261x157] Fraud on the Line: Protecting Constituents and Agencies From Growing Call Threats Nextgov/FCW Nextgov/FCW * Artificial Intelligence * Cybersecurity * Emerging Tech * Modernization * People * Acquisition * Digital Government * Newsletters * Events * Magazine * About * Insights * Advertise [ ] * Trending * Rise of the Chief AI Officer * Presidential Transition * Customer Experience * Cyber Defense * Sponsored: Resource Center * Artificial Intelligence * Cybersecurity * Emerging Tech * Modernization * People * Acquisition * Digital Government * Newsletters * Events * Magazine * About * Insights * Advertise * * * * * Notice at Collection * Your Privacy Choices * Exercise Your Privacy Rights Lawmakers call for a review of TSA's biometric and AI use --------------------------------------------------------------------- US has 'a lot of work to do' on cyber defenses, departing cyber czar says --------------------------------------------------------------------- AI startup Anthropic to build out public sector team --------------------------------------------------------------------- Federal R&D needs sustained funding, OSTP head warns incoming Trump admin --------------------------------------------------------------------- VA accounts for majority of all agencies' safety- and rights-impacting AI --------------------------------------------------------------------- [SPONSORED] Fraud on the Line: Protecting Constituents and Agencies From Growing Call Threats --------------------------------------------------------------------- White House unveils Cyber Trust Mark program for consumer devices [ACwAAAAAAQ][860x394] Olemedia/Getty Images Get the latest federal technology news delivered to your inbox. email [ ]Register for Newsletter --------------------------------------------------------------------- Stay Connected Featured eBooks [ACwAAAAAAQ][396x330] Health Tech Read Now [ACwAAAAAAQ][264x220] Next-Generation Computing Read Now [ACwAAAAAAQ][264x220] Space Tech Read Now Insights & Reports [ACwAAAAAAQ][396x330] Advancing the Mission: Better Collaborative Government Experiences Presented By Logitech Download Now [ACwAAAAAAQ][396x330] Revolutionizing Federal Data Management Presented By Carahsoft Download Now David DiMolfetta David DiMolfetta By David DiMolfetta, Cybersecurity Reporter, Nextgov/FCW * * * * By David DiMolfetta | January 7, 2025 The label is designed to help consumers make more cybersecure choices when they pick products off the shelf. * White House * Internet of Things * Cyber Defense * * * * The White House on Tuesday launched a labeling scheme for internet of things devices that would inform consumers that applicable household products meet certain government-vetted cybersecurity standards. The Cyber Trust Mark is akin to the Energy Star label that certifies devices' energy efficiency. The cyber label has been in development for months, in coordination with the National Institute of Standards and Technology and the Federal Communications Commission. Last month, agencies tapped UL Solutions, a laboratories corporation, to be the lead administrator for the program. A set of ten other firms were selected as deputy administrators a week after. The program has been in development for months and has been long awaited since the White House began signaling its release throughout last year. Major companies like Amazon and Best Buy will help educate consumers on where to find the label on devices, Deputy National Security Director for Cybersecurity and Emerging Technology Anne Neuberger told reporters Tuesday. "We believe there will be labeled products on shelves in 2025," she said. The illustrated mark would take on several color appearances on consumer devices, depending on their look and design, but would be oriented around a shield symbol to represent the notion that they're certified under a set of NIST-designed cyber standards that denote the device is safer for consumers to integrate into their homes. The mark is expected to play a role in a forthcoming cybersecurity executive order expected to be released this week. Under the order, the federal government will be required to procure devices with the cyber mark by 2027, Neuberger added. "We want to signal and prime the pump with our own major tech purchases of the U.S. government that this is the way we move the internet of things market to be more secure," she said. Neuberger is also set to make an appearance alongside FCC Chairwoman Jessica Rosenworcel at CES 2025 in Las Vegas to discuss the mark on Thursday. They will encourage companies to submit their products to be vetted for the labeling scheme. Nextgov/FCW Staff Correspondent Alexandra Kelley contributed to this report. Share This: * * * * NEXT STORY: GAO mulls cost evaluation of nationwide telecom hardware replacement U.S. Secretary of the Air Force Frank Kendall testifies before a House committee on Sept. 28, 2023. Human operators must be held accountable for AI's use in conflicts, Air Force secretary says [261x157] Why NIST is prioritizing creating a dictionary of AI development [261x157] SSA restructures tech shop to center on the CIO Customers wait outside a PrivatBank branch in Melitopol, Ukraine on February 15, 2022, just days before the Russian invasion. How a push to the cloud helped a Ukrainian bank keep faith with customers amid war [261x157] The people problem behind the government's AI ambitions sponsor content [261x157] FedRAMP High Authorized: Nothing less guarantees ZTA compliance - Your data, our priority. U.S. Secretary of the Air Force Frank Kendall testifies before a House committee on Sept. 28, 2023. Human operators must be held accountable for AI's use in conflicts, Air Force secretary says [261x157] Why NIST is prioritizing creating a dictionary of AI development [261x157] SSA restructures tech shop to center on the CIO Customers wait outside a PrivatBank branch in Melitopol, Ukraine on February 15, 2022, just days before the Russian invasion. How a push to the cloud helped a Ukrainian bank keep faith with customers amid war [261x157] The people problem behind the government's AI ambitions sponsor content [261x157] FedRAMP High Authorized: Nothing less guarantees ZTA compliance - Your data, our priority. Nextgov/FCW * About * Contact Us * Events * Advertise * Digital Editions * Privacy Policy * Terms and Conditions * Government Executive * Defense One * Route Fifty * Washington Technology * More (c) 2025 by Government Media Executive Group LLC. All rights reserved. Back to top x Please read our Privacy Policy as it has recently been updated. 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