https://www.bloomberg.com/news/articles/2024-10-29/shopify-is-winning-salesforce-clients-stoking-e-commerce-rivalry

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Shopify Is Winning Salesforce Clients, Stoking E-Commerce Rivalry

The Canadian company, which has traditionally targeted mom-and-pops,
is wooing larger retailers.

Shopify's headquarters in Ottawa, Ontario, Canada.

Shopify's headquarters in Ottawa, Ontario, Canada.

Photographer: James Park/Bloomberg
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By Spencer Soper and Brody Ford
October 29, 2024 at 7:00 AM EDT
Updated on
October 29, 2024 at 7:00 PM EDT
Save

Over the past 15 or so years, Shopify Inc. has established itself as
the go-to for mom-and-pop businesses looking to set up shop online.
Now, in a dramatic shift, the Canadian company is targeting larger
companies and, in doing so, looking to wrest e-commerce customers
from Salesforce Inc.

Shopify says it has lured hundreds of Salesforce clients, including
big brands like Toys R Us and mattress seller Casper, and is
encouraging other companies to "join the mass migration." Shopify's
key selling point is lower prices for its suite of e-commerce
services and it has been cheekily calling out Salesforce's penchant
for wining and dining potential clients.

 
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