https://www.bloomberg.com/news/newsletters/2024-09-01/apple-s-succession-strategy-m4-mac-mini-cheaper-ipad-magic-keyboard-m0jkdrx5 Skip to content Bloomberg the Company & Its ProductsThe Company & its Products Bloomberg Terminal Demo RequestBloomberg Anywhere Remote Login Bloomberg Anywhere LoginBloomberg Customer SupportCustomer Support * Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers + Bloomberg Anywhere Remote Login + Software Updates + Manage Products and Account Information Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 * Company + About + Careers + Diversity and Inclusion + Tech At Bloomberg + Philanthropy + Sustainability + Bloomberg London + Bloomberg Beta + Gender-Equality Index Communications + Press Announcements + Press Contacts Follow + Facebook + Instagram + LinkedIn + Twitter + YouTube * Products + Bloomberg Terminal + Data + Trading + Risk + Compliance + Indices Industry Products + Bloomberg Law + Bloomberg Tax + Bloomberg Government + BloombergNEF * Media + Bloomberg Markets + Bloomberg Technology + Bloomberg Pursuits + Bloomberg Politics + Bloomberg Opinion + Bloomberg Businessweek + Bloomberg Live Conferences + Bloomberg Radio + Bloomberg Television + News Bureaus Media Services + Bloomberg Media Distribution + Advertising * Company + About + Careers + Diversity and Inclusion + Tech At Bloomberg + Philanthropy + Sustainability + Bloomberg London + Bloomberg Beta + Gender-Equality Index Communications + Press Announcements + Press Contacts Follow + Facebook + Instagram + LinkedIn + Twitter + YouTube * Products + Bloomberg Terminal + Data + Trading + Risk + Compliance + Indices Industry Products + Bloomberg Law + Bloomberg Tax + Bloomberg Government + Bloomberg Environment + BloombergNEF * Media + Bloomberg Markets + Bloomberg Technology + Bloomberg Pursuits + Bloomberg Politics + Bloomberg Opinion + Bloomberg Businessweek + Bloomberg Live Conferences + Bloomberg Radio + Bloomberg Television + News Bureaus Media Services + Bloomberg Media Distribution + Advertising * Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers + Bloomberg Anywhere Remote Login + Software Updates + Manage Contracts and Orders Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 Sign InSubscribe Live TV Markets Economics Industries Tech Politics Businessweek Opinion More US Edition Subscribe Apple: iPhone 16 Event Mac Mini Update Tabletop Robot Modem Switch Potential CEO Successors BackForward Newsletter Apple's Succession Strategy: Keep the Old Guard Around as Long as Possible Apple's Tim Cook, John Giannandrea and Craig Federighi at this year's  Worldwide Developers Conference. Apple's Tim Cook, John Giannandrea and Craig Federighi at this year's Worldwide Developers Conference. Photographer: David Paul Morris/Bloomberg Gift this article Have a confidential tip for our reporters? Get in Touch Before it's here, it's on the Bloomberg Terminal LEARN MORE By Mark Gurman September 1, 2024 at 8:45 AM EDT Save Apple's succession strategy has come into focus with the upcoming exit of its chief financial officer. Also: New details on the company's M4 Mac mini plans; inventory of key products dwindles ahead of Sept. 9 event; a low-end Magic Keyboard is in development; and Apple cuts more jobs. Last week in Power On: Apple explores robotics in search of life beyond the iPhone. Have a confidential tip for our reporters? Get in Touch Before it's here, it's on the Bloomberg Terminal LEARN MORE HomeBTV+Market DataOpinionAudioOriginalsMagazineEvents News MarketsEconomicsTechnologyPoliticsGreenCryptoAI Work & Life WealthPursuitsBusinessweekCityLabEqualityPursuitsWork Shift Market Data StocksCommoditiesRates & BondsCurrenciesFuturesSectorsEconomic Calendar Explore NewslettersExplainersThe Big TakeGraphicsSubmit a TipAbout Us Terms of ServiceDo Not Sell or Share My Personal Information TrademarksPrivacy Policy CareersMade in NYCAdvertise Ad Choices Help(c)2024 Bloomberg L.P. All Rights Reserved.