https://www.theguardian.com/artanddesign/article/2024/may/17/french-post-office-releases-scratch-and-sniff-baguette-stamp

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A stamp featuring a photo of a baguette on a white background
overdrawn with a French tricolour ribbon and the words 'La baguette
de pain francaise'
[ ]
The celebratory baguette-themed French postage stamp. Photograph:
Universal Postal Union/X
View image in fullscreen
The celebratory baguette-themed French postage stamp. Photograph:
Universal Postal Union/X
Stamps

French post office releases scratch-and-sniff baguette stamp

'Bakery scent' added via microcapsules to postage stamp celebrating
'jewel of French culture'


Agence France-Presse in Paris

Fri 17 May 2024 15.24 EDTLast modified on Fri 17 May 2024 15.36 EDT
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The French Post Office has released a scratch-and-sniff postage stamp
to celebrate the baguette, once described by President Emmanuel
Macron as "250 grams of magic and perfection".

The stamp, which costs EUR1.96, depicts a baguette decorated with a
red, white and blue ribbon. It has a print run of 594,000 copies.

According to the Parisian shop Le Carre d'encre, which sells it, the
stamp has a "bakery scent". The ink used on the stamps contains
microcapsules which provide the fragrance.

It was released for sale on Friday, after a launch on Thursday, the
day of Saint-Honore, the patron saint of bakers and pastry chefs.

"The baguette, the bread of our daily lives, the symbol of our
gastronomy, the jewel of our culture", La Poste says on its website.

"This scent is encapsulated. We buy it from another manufacturer,"
Damien Lavaud, printer at Philaposte, told France Bleu.

 
France reclaims world record after baking baguette measuring 140.53m
Read more

"And the difficulty for us is to apply this ink without breaking the
capsules, so that the smell can then be released by the customer
rubbing on the stamp."

The French baguette was given Unesco heritage status in 2022.

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