https://www.reuters.com/technology/apple-loses-top-phonemaker-spot-samsung-iphone-shipments-drop-idc-says-2024-04-15/ Skip to main content Exclusive news, data and analytics for financial market professionals Learn more aboutRefinitiv Reuters home * World Browse World + Africa + Americas + Asia Pacific + China + Europe + India + Israel and Hamas at War + Japan + Middle East + United Kingdom + Ukraine and Russia at War + United States + US Elections + Reuters Next * Business Browse Business + Aerospace & Defense + Autos & Transportation + Davos + Energy + Environment + Finance + Healthcare & Pharmaceuticals + Media & Telecom + Retail & Consumer + Future of Health + Future of Money + Take Five + World at Work * Markets Browse Markets + Asian Markets + Carbon Markets + Commodities + Currencies + Deals + Emerging Markets + ETFs + European Markets + Funds + Global Market Data + Rates & Bonds + Stocks + U.S. Markets + Wealth + Macro Matters * Sustainability Browse Sustainability + Boards, Policy & Regulation + Climate & Energy + Land Use & Biodiversity + Society & Equity + Sustainable Finance & Reporting + The Switch + Reuters Impact * Legal Browse Legal + Government + Legal Industry + Litigation + Transactional + US Supreme Court * Breakingviews Browse Breakingviews + Breakingviews Predictions * Technology Browse Technology + Cybersecurity + Space + Disrupted + Reuters Momentum * Investigations * More Sports + Athletics + Baseball + Basketball + Cricket + Cycling + Formula 1 + Golf + NFL + NHL + Soccer + Tennis ScienceLifestyleGraphics PicturesPodcastsFact CheckVideoSponsored Content + Reuters Plus + Coupons My View Register * Technology Apple loses top phonemaker spot to Samsung as iPhone shipments drop, IDC says By Reuters April 15, 20246:19 AM UTCUpdated ago * * * * * * * * April 14 (Reuters) - Apple's (AAPL.O), opens new tab smartphone shipments dropped about 10% in the first quarter of 2024, hurt by intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed on Sunday. Global smartphone shipments increased 7.8% to 289.4 million units during January-March, with Samsung (005930.KS), opens new tab, at 20.8% market share, clinching the top phonemaker spot from Apple. The iPhone-maker's steep sales decline comes after its strong performance in the December quarter when it overtook Samsung as the world's No.1 phone maker. It's back to the second spot, with 17.3% market share, as Chinese brands such as Huawei gain market share. Xiaomi, one of China's top smartphone makers, occupied the third position with a market share of 14.1% during the first quarter. South Korea's Samsung, which launched its latest flagship smartphone lineup - Galaxy S24 series - in the beginning of the year, shipped more than 60 million phones during the period. Apple iPhones are seen inside India's first Apple retail store, a day ahead of its launch, in Mumbai Samsung Electronics unveils Galaxy S24 smartphones at its Galaxy Unpacked event in San Jose Item 1 of 2 Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo [1/2]Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo Purchase Licensing Rights, opens new tab Global sales of Galaxy S24 smartphones jumped 8%, compared to last year's Galaxy S23 series during their first three weeks of availability, data provider Counterpoint previously said. In the first quarter, Apple shipped 50.1 million iPhones, down from 55.4 million units it shipped same period last year, according to IDC. Apple's smartphone shipments in China shrank 2.1% in the final quarter of 2023 from a year earlier. The drop underscores the challenges facing the U.S. firm in its third biggest market, as some Chinese companies and government agencies limit employees' use of Apple devices, a measure that mirrors U.S. government restrictions on Chinese apps on security grounds. The Cupertino, California-based company in June will hold its Worldwide Developers Conference (WWDC), where it will highlight updates to the software powering iPhones, iPads, and other Apple devices. Investors are closely watching for updates on artificial intelligence development at Apple, which has so far spoken little about incorporating the AI technology into its devices. The company earlier this year lost the crown as the world's most valuable company to Microsoft (MSFT.O), opens new tab. The Technology Roundup newsletter brings the latest news and trends straight to your inbox. Sign up here. Reporting by Mrinmay Dey in Bengaluru; Editing by Rashmi Aich Our Standards: The Thomson Reuters Trust Principles., opens new tab * * * * * Purchase Licensing Rights Read Next * The logo of Samsung Electronics is seen at its office building in Seoul, South Korea, March 23, 2018. 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