https://www.bloomberg.com/news/articles/2024-04-12/adobe-s-ai-firefly-used-ai-generated-images-from-rivals-for-training Skip to content Bloomberg the Company & Its ProductsThe Company & its Products Bloomberg Terminal Demo RequestBloomberg Anywhere Remote Login Bloomberg Anywhere LoginBloomberg Customer SupportCustomer Support * Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers + Bloomberg Anywhere Remote Login + Software Updates + Manage Products and Account Information Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 * Company + About + Careers + Diversity and Inclusion + Tech At Bloomberg + Philanthropy + Sustainability + Bloomberg London + Bloomberg Beta + Gender-Equality Index Communications + Press Announcements + Press Contacts Follow + Facebook + Instagram + LinkedIn + Twitter + YouTube * Products + Bloomberg Terminal + Data + Trading + Risk + Compliance + Indices Industry Products + Bloomberg Law + Bloomberg Tax + Bloomberg Government + BloombergNEF * Media + Bloomberg Markets + Bloomberg Technology + Bloomberg Pursuits + Bloomberg Politics + Bloomberg Opinion + Bloomberg Businessweek + Bloomberg Live Conferences + Bloomberg Radio + Bloomberg Television + News Bureaus Media Services + Bloomberg Media Distribution + Advertising * Company + About + Careers + Diversity and Inclusion + Tech At Bloomberg + Philanthropy + Sustainability + Bloomberg London + Bloomberg Beta + Gender-Equality Index Communications + Press Announcements + Press Contacts Follow + Facebook + Instagram + LinkedIn + Twitter + YouTube * Products + Bloomberg Terminal + Data + Trading + Risk + Compliance + Indices Industry Products + Bloomberg Law + Bloomberg Tax + Bloomberg Government + Bloomberg Environment + BloombergNEF * Media + Bloomberg Markets + Bloomberg Technology + Bloomberg Pursuits + Bloomberg Politics + Bloomberg Opinion + Bloomberg Businessweek + Bloomberg Live Conferences + Bloomberg Radio + Bloomberg Television + News Bureaus Media Services + Bloomberg Media Distribution + Advertising * Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers + Bloomberg Anywhere Remote Login + Software Updates + Manage Contracts and Orders Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 Sign InSubscribe Live TV Markets Economics Industries Tech Politics Businessweek Opinion More US Edition Subscribe The AI Race: DOJ ScrutinyStartups to WatchAI WarfareAI Unlocks Ancient SecretsHow AI Chatbots Work BackForward Technology AI Adobe's 'Ethical' Firefly AI Was Trained on Midjourney Images Company promotes its tool as safe from content scraped from the internet. Adobe's decision to build Firefly with content the company holds the rights to, or public domain content, was meant to differentiate Firefly in the fast-growing market for generative artificial intelligence. Adobe's decision to build Firefly with content the company holds the rights to, or public domain content, was meant to differentiate Firefly in the fast-growing market for generative artificial intelligence. Photographer: Rafael Henrique/SOPA Images/LightRocket/Getty Images) Gift this article Have a confidential tip for our reporters? Get in Touch Before it's here, it's on the Bloomberg Terminal LEARN MORE By Rachel Metz and Brody Ford April 12, 2024 at 8:30 AM EDT Save When Adobe Inc. released its Firefly image-generating software last year, the company said the artificial intelligence model was trained mainly on Adobe Stock, its database of hundreds of millions of licensed images. Firefly, Adobe said, was a "commercially safe" alternative to competitors like Midjourney, which learned by scraping pictures from across the internet. But behind the scenes, Adobe also was relying in part on AI-generated content to train Firefly, including from those same AI rivals. In numerous presentations and public posts about how Firefly is safer than the competition due to its training data, Adobe never made clear that its model actually used images from some of these same competitors. Have a confidential tip for our reporters? Get in Touch Before it's here, it's on the Bloomberg Terminal LEARN MORE HomeBTV+Market DataOpinionAudioOriginalsMagazineEvents News MarketsEconomicsTechnologyPoliticsGreenCryptoAI Work & Life WealthPursuitsBusinessweekCityLabEqualityPursuitsWork Shift Market Data StocksCommoditiesRates & BondsCurrenciesFuturesSectorsEconomic Calendar Explore NewslettersExplainersThe Big TakeGraphicsSubmit a TipAbout Us Terms of ServiceDo Not Sell or Share My Personal Information TrademarksPrivacy Policy CareersMade in NYCAdvertise Ad Choices Help(c)2024 Bloomberg L.P. All Rights Reserved.