https://www.bloomberg.com/news/articles/2024-04-10/adobe-is-buying-video-clips-for-3-per-minute-to-build-ai-model

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Adobe Is Buying Videos for $3 Per Minute to Build AI Model

  * OpenAI's Sora has increased competitive pressure on Adobe
  * Adobe has built AI models with stock library, procured media

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By Brody Ford
April 10, 2024 at 5:05 PM EDT
Updated on
April 10, 2024 at 5:32 PM EDT
Save

Adobe Inc. has begun to procure videos to build its artificial
intelligence text-to-video generator, trying to catch up to
competitors after OpenAI demonstrated a similar technology.

The software company is offering its network of photographers and
artists $120 to submit videos of people engaged in everyday actions
such as walking or expressing emotions including joy and anger,
according to documents seen by Bloomberg. The goal is to source
assets for artificial intelligence training, the company wrote.

 
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