https://www.japantimes.co.jp/business/2024/03/28/japan-tourism-influencers/

 
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April 01, 2024
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The Japan Times
BUSINESS / FOCUS

Influencers -- Japan's secret weapon to promote niche tourism spots

 
Beijing-based Chinese influencer Chang Feifei has taken on many jobs
to promote travel destinations in Japan, including from Universal
Studios Japan and the Hankyu and Hanshin department stores.
Beijing-based Chinese influencer Chang Feifei has taken on many jobs
to promote travel destinations in Japan, including from Universal
Studios Japan and the Hankyu and Hanshin department stores. | 
Courtesy of Chang Feifei
By Yukana Inoue
Staff writer
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Mar 28, 2024

South Korean influencer Chomad, with over a million followers on
Instagram and nearly 780,000 on YouTube, is quite an influential
figure when it comes to traveling.

So when he recently posted about his visit to a place in Japan that's
not very well known even among locals, it piqued the interest of many
of his followers.

In the video, which has garnered over 37,000 views on YouTube and
more than 24,000 likes on Instagram, Chomad is seen visiting a small
village where he grills fresh seafood with a group of ama -- Japanese
female divers who collect seafood from the ocean by free diving
without the aid of modern equipment -- at the eponymous Ama Hut, an
outdoor seafood grill they operate in Mie Prefecture.

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